CPRgroup. Marketing Campaign Pitch.
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Transcript of CPRgroup. Marketing Campaign Pitch.
CPRgroup.
Hobart CityProposed marketing strategy.
CPRgroup.
CPRgroup.
- Specialists in web-marketing development, &
exceptional online and social media campaigns
- Create cohesive and integrated strategies that meet
and exceed the needs of our clients
- 2012 Adnews agency of the year
- 2014 Australian Media agency of the year
CPRgroup.
Issues Identified
- No consistent campaign or approach that showcases
all of what Hobart offers
- Target market is heavily focused on 45-60 year olds,
neglecting a large opportunity with a younger market
- No dedicated website for Hobart, & no consistent
social media presence
CPRgroup.
Hobartcity.com.au
CPRgroup.
Discovertasmania.com.au
Proposed marketing strategy
- Shift target market focus from 45-65 year olds to 30-
45 year olds, young couples, young families.
- Target market will focus on mid-high income
households most likely to holiday interstate/
overseas.
CPRgroup.
Proposed marketing strategy
• Integrated and cohesive web-based campaign, same message across four media channels
• Website, YouTube, twitter, Instagram• Will show Hobart as the perfect weekend
holiday, showcasing its rich food and art culture in a modern and attractive way.
CPRgroup.
Website
CPRgroup.
YouTube
CPRgroup.
Instagram/Twitter
CPRgroup.
CPRgroup.