CP VISCOM 03.10 ENG VISCOM DIVISION PRESENTATION By Ronald Rink.

CP VISCOM 03.10 ENG

VISCOM DIVISION PRESENTATION

By Ronald Rink

Turnover 2008Turnover 2009

Turnover 2010

VISCOM SALES TREND (€)

VISCOM Sales Trend by year: 01 JANUARY – 31 OCTOBER

2010 vs 2009 : an increasing of + 42% 2010 vs 2008 : an increasing of + 23%

44%

12%

39%

4% 1%YTD 2010

DIGITAL PRINT

SIGN VINYL (RI-MARK)

SCREEN

LAMINATION

MOUNTING

VISCOM Sales by product groups YTD 2010

Digital PrintScreen

VISCOM Sales by region 2009

ASIA 12%

AFRICA 1%

U.S.A. 43%

OCEANIA 2%

EUROPE 36%

CENTRAL & SOUTH AMERICA 6%

State of the art technology: coating manufacturing sites

Ritrama S.p.A. - Cernusco S/N (Italy)

Ritrama S.A. - Barberá del Vallés (Spain)

Ritrama (HEFEI) - Hefei (China)

Ritrama S.A. - Valparaíso (Chile)

Ritrama S.p.A. - Sassoferrato (Italy)

State of the art coaters designed to produce materials according to the same Ritrama specifications worldwide.

Deeply knowledge on self-adhesive materials and coating technology (water based, solvent based).

Continuous research, an innovation mentality and production competence.

Products developed in accordance with Ritrama Italian engineering specifications and operate in compliance with Ritrama Corporate Quality System.

Excellent control over every stage of the production process with a highly qualified staff, able to perform any relevant test.

Ritrama UK Ltd - Manchester (UK)

VISCOM

Ritrama Inc. Cleveland is a production centre mostly dedicated to the manufacture of high quality Cast PVC films for the Viscom Division, to meet the most critical specifications in indoor, outdoor decorative and commercial applications.

A huge range of high quality materials suitable for the most varied and demanding applications.

Wide range of standard colours available.

Small volume colour matching service available.

Exceptionally high gloss finish.

Over 15 years field experience in the U.S.

Coating manufacturing Cleveland site: Cast PVC

State of the art Slitting & Logistic Centre for the VISCOM Division (Digital, Sign and Screen-printing materials

Based in: Caponago (Milan) - Italy

Building: 7000 m2

Production: 50 million m2/year

Fully automated slitting and packaging line with 4 multiaxial robots

Faster and efficient deliveries worldwide.

VISCOM slitting & logistic centre

RITRAMA S.p.A

VISCOM

Carton box with Ritrama logo

Standard lengths 50 and 100 meters; variable widths according to the product (100-105-126-137-140-155 cm).

Core diameters: 3” and 6”

End caps included

Roll Position: vertical (standard) and horizontal (under request)

N° of rolls/ pallets: _ 24 rolls – 50 metres length = pallet type 75x105 _ 36 rolls – 50 metres length = pallet type 115x115

_ 25 rolls – 100 metres length = pallet type115x115

250 metres – diam 6” for Scitex turbojet press

Wrapped film around the pallet

VISCOM rolls packaging

VISCOM sheets packaging

VISCOM

Ream Wrapped (with Ritrama logo)

Bulk packed on pallets

Standard sizes for film and boards: 70 x 100 cm

Standard sizes for papers: 70 x 100 - 50 x 100 cm (On request 45 x 64 - 43 x 61 cm)

Pallet block selling units also available

VISCOM Certified Distributors

VISCOM

Key relation points: Free decision to cooperate with Ritrama;

Share common targets in each country;

Transparency in relations;

No exclusivity to Distributors, but able to differentiate the distribution offering diverse sales condition to “cherry pickers”.

The Ritrama Certified Distributors are officially registered and authorized partners that provide and guarantee the highest standards for both service and product availability to all our clients on a world wide basis, with a technical assistance network.

What we offer to Distributors:

Complete a Competitive range

Dedicated Ritrama reference person who must:

Lead the relation, checking trend results;

Promote new products;

Propose promotional actions.

Training on Ritrama products in our Viscom Media Center or locally at the Distributor site;

Link inside Ritrama website promoting a list of Distributors in each country;

Receive periodical Ritrama newsletters.

VISCOM Certified DistributorsWhat we ask to Distributors:

At least 70% of its own Digital potential, must be Ritrama;

Ideally Digital, RI-Mark, Screen, Lamination & Mounting;

To have Technical competence in self-adhesive Media Products;

To demonstrate capacity to distribute in a wide territory with its own sales force (to be trained);

To be available to follow Ritrama policy, to not push sales at our existing customers.


_ New business opportunities and activities as car wrapping show at distributor location with an expert applicator.

_ Ritrama Material Application Guideline & Video: plenty of procedures, tips & tricks for professionals and beginners. The exclusive video supplemented by the Application Guide, is Ritrama’s answer for those digital printers who want to enlarge their business with car wrapping and decoration.



_ Support with materials and image files for fairs, co-advertising on web or magazine

_ Ritrama Distributor KIT: Technical & Promotional Documentation; Company &Product Presentations, gadgets, etc


An example of a dedicated Training to a Distributor


An example of a dedicated Training to a Distributor with car wrapping show


An example of a dedicated car wrapping Training to a Distributor


Exhibitions all over the world to support our Distributors


SERIGRAFIA SIGN 2010 -- BRASIL

SDAG ADHESIVES 2010 -- FRANCE

VISCOM 2010 – ITALY

1st CAR WRAP POLISH CHAMPIONSHIP 2010 --

POLAND

FESPA MUNICH 2010 -- GERMANY

15th GRAPHIC EXPO --

PHILIPPINES

GRAFIKA 2010 -- RUSSIA

PR

INT

ER

PLO

TT

ER

CAR WRAPPING SHOW

ENTRANCE

“APPLICATION ROUTE”: Training about the application of self-adhesive materials on different surfaces

LAMINATOR

DIGITAL ROLL

RI-MARK ROLL

GLASS

WO

RK

ING

TA

BLE

RIVET

CONVEX

FAKE WINDOWS

The new Demo Centre is a dedicated area for training and materials workshop for Customers

VISCOM Demo Centre

Worldwide presence: manufacturing & logistic centres in $ and € areas

Why are we a global supplier?

State of the Art equipment

& technology

Well-known self-adhesive

materials know-how

Consolidated partnership with international raw materials suppliers

Extensive range of global product specifications

Strong relationswith global

advertising agencies as

JC Decaux, CBS Group etc.

Our VISCOM products divisions

GRAPHICS

DIVISION

VISCOM

Complete Range for screen, sign and digital markets, for outdoor advertising, point of sale & display and vehicle graphics.

Digital Range: an extensive choice of solvent and water based Ink-jet printable media developed for Large Format Digital Printers (LFDP).

RI-Mark Range:

a complete range of high quality coloured adhesive films to use in the computer-aided cutting systems (cutting plotters).

Promotional Range: wide range of self-adhesive materials as soft PVC films, Semi-rigid and Static Cling PVC, Top Coated PET, PP in sheets or in roll.

Our Digital media specially designed for Large Format are

certified for HP Digital media for HP designjet L65500 digital

press and compatible with HP Latex inks. RI-JET 145

RI-JET 165RI-JET 100

RI-JET 100 MATTRI-JET DECOBUS

RI-JET 75 PE GLOSS WHITERI-JET 75 PE GLOSS CLEAR

RI-JET WRAPRI-JET TRANSLUCENT

RI-PROMOVIEWRI-JET 385 WHITERI-JET 385 CLEAR

HP L65500

HP certification – HP L65500

VISCOM

DIGITAL RANGE: Solvent based Ink-Jet print media

Solvent based Ink-Jet print media: Floor Talkers

VISCOM

RI-JET 140 FLOOR TALKER ASP8A permanent GREY

A 100µ gloss white soft self-adhesive vinyl, printable in screen printing (solvent based and UV), offset UV and with the best solvent Ink-Jet printing machines. The adhesive has an appropriate adhesion to the flooring substrate and at the same time allows an easy and clean removability. Furthermore, the grey pigmentation of adhesive gives to the material excellent coverage performances.Backing is a 144 g/m² Polycoated paper with very good lay flat characteristics.

A 200µ embossed, scuff resistant, clear soft vinyl, with a high performance adhesive on 90 g/m ² Glassine liner.

RI-121/200 FLOOR TALKER

ASP8A permanent

RI-179/100 ASP UL-410

A clear scuff resistant polyolefin, ideal for temporary and short term durability (6 months). This ovelaminated product is an excellent choice for floor graphics applications. The face material is UL-410 classified for slipping resistance file SA12057 ADD NEW MODEL 3-9829.

Getting Noticed! is a primary goal of floor advertising

Floor Talkers has been developed for durable indoor temporary floor graphics advertising, designed to be used on many different dry floor surfaces in good conditions. Floor Decals are an efficient way to let consumers know about new products or for industrial safety marking.

Solvent based Ink-Jet print media: Floor Talkers

VISCOM

STATIC FRICTION COEFFICIENT

SLIP RESISTANCE APPROVAL

Ritrama RI-121 Floor Talkers Overlaminate film has been tested in accordance with the guidelines recommended by the UK Slip Resistance Group.

“The Assessment of Floor Slip Resistance”- Issue 3 2005.

Static friction coefficient is defined by ASTM D 1894-73, DIN 53 375 on product Floor Talker in comparison with:

_ PVC WHITE GLOSS RI-145

_ PVC WHITE MATT RI-165

Tests were made on conditioned material at 25°C, 50% UR, 24 h (“DRY” indication in the graphic) and on wet material.

Simulation of wet surface after washing (“WET” indication in the graphic).

DRY WET DRY WET DRY WET

( FLOOR TALKER ) ( GLOSS PVC RI-145 ) ( MATT PVC RI-165 )

0,9

1,1

0,22

0,85

0,27

0,70

VISCOM

JC Decaux Passing specific technical tests in our laboratory, approved by Certified external Laboratories and homologated by the end-user. Ritrama materials were considered the best solution for decoration on public transport and airports in Milan and China.

The products that worth this title are:

_ RI-JET 100 REMOVABLE AVM_ RI-JET 170 AVM removable_ RI-1867 AP permanent (overlaminating film)_ RI-VIEW 4015 ASP30 semipermanent_ RI-PROMOVIEW AVM removable BLACK

RI-VIEW 4015

_ RI-JET 100 REMOVABLE AVM

_ RI-JET 170 AVM REMOVABLE

_ RI-JET 100 REMOVABLE AVM

RI-JET 100 REMOVABLE AVM

DIGITAL RANGE: Ink-Jet print media

+ RI-1867 AP permanent

RI-PROMOVIEW

VISCOM

VISCOM: Vehicle wrapping media with repositionable adhesive

The ASP 33 is a unique and highly specialised solvent based adhesive that has very low initial tack allowing easy repositionability during application. After a short period, the adhesive builds to a high tack permanent, enabling long-term application on glass. The ASP 33 option can be applied without wetting.

VISCOM: Vehicle wrapping media with repositionable adhesive

ASP33 vs ASP26

VISCOM

VISCOM: Vehicle wrapping media with air flow technology

A special pattern in the adhesive of the self-adhesive constructions allows air to be easily squeezed out (to eliminate the air entrapped), helping the operator to make bubble free and fast applications.

VISCOM: RI-JET 50 CAST AIR FLOW-REPOSITIONABLE

This exclusive construction combines: _ SPEEDY application and yet superior conformability to even the most challenging vehicles thanks to the Airflow pattern in the adhesive which allows air to be easily squeezed out during the application of the material.

_ EASY repositioning of the material during application due to the specialised ASP33 adhesive which has a very low initial tack, but after a short period of time builds to a permanent, giving a secure and weatherproof finish.

PRODUCT NAMEFRONTAL FACE DESCRIPTION

ADHESIVE LINER SIZE AVAILABLE

RI-JET CAST 50 WHITE

AIR FLOW

REPOSITIONABLEADHESIVE

50µ gloss white CAST vinyl film

ASP 33 Greypermanent

repositionable

160 gsm embossed PE coated kraft paper

1.37m * 50/100m1.52m * 50/100m

VISCOM

Ritrama Wrapping System supplies turnkey solutions for

visual communication professionals that want to enlarge their business with

car wrapping and decoration

CARBON WRAPExciting texture and no scratching

properties, suitable also for 3D applications

RI-JET 50 CAST WHITE AIRFLOW REPOSITIONABLE

ADHESIVE +

RI-JET 30 FLEXILAM CAST CLEAR

MATT BLACK CAST 80

STONE GUARD 240 & 320 650 SERIES PEARLESCENT

CAST VINYL

VISCOM: Ritrama Wrapping System

VISCOM: Ritrama Wrapping System

Example of Carbon Wrap application

VISCOM: RITRAMA APPLICATION GUIDELINES VIDEO

THE HIDDEN SECRETS OF CAR WRAPPING: RITRAMA UNVEILS THEM IN AN “APPLICATION MOVIE”!

Procedures, tips & tricks for professionals and beginners.

RI-MARK CAR WRAPPING

OVERLAMINATING FILM

DIGITAL CAR WRAPPING

SURFACES WITH RIVETS

USING LATERAL & CENTRAL TAPES

WET APPLICATIONSVISCOM

VISCOM

VISCOM: Ink-Jet eco-green print media

VISCOM

VISCOM: Water based Ink-Jet print media

VISCOM

VISCOM: Overlaminating films

Adhesive

1 side siliconised liner

A double side adhesive is a film with adhesive coated on both sides and protected by two siliconised liners. It is used to make adhesive all sorts of materials by lamination.

Carrier

VISCOM

VISCOM: Mounting filmsMONOTAPE CONSTRUCTION

A special mounting materials range with double-coated clear and white filmic carriers protected with a differential self wound 2 side siliconised PE paper.

DOUBLE SIDE ADHESIVE CONSTRUCTION

1 side siliconised liner

Adhesive

Carrier

Adhesive

Double side PE siliconised liner

Carrier

Adhesive

Adhesive

Launched in 1988.

Cast & calendared products

Comprehensive range including several highly specialised product lines.

Featuring world’s first 60 µ calendared polymeric range

Specially engineered release liners for excellent weeding

Solvent and water-based adhesives to meet a multitude of demands.

COLOUR MATCH available – wide range of

colour fast service

VISCOM: RI-MARK range

VISCOM

RI-MARK: Etch Glass Series

VISCOM

ADHESIVE ASP 30 AIR FLOW

A special pattern in the adhesive allows air to be easily squeezed out (to eliminate the air entrapped) through the resulting channels allowing trouble-free and fast applications. The specialised solvent-based semi-permanent adhesive also allows clean removal from glass at the end of the graphic’s life. The ASP 30 provides the added advantage of easier removability for shorter term graphics.

Our Etch Glass Series has been enhanced with more interesting products for outdoor glass decoration using a pioneering adhesive to improve and facilitate the application. The new construction has been developed with the adhesive ASP 30 Airflow semi-permanent, offering a number of advantages, that together with the standard one ASP 26 permanent, make them remarkable.

RI-MARK Series

VISCOM

Transparent Series

Self adhesive material for plotter. Transparent vinyls, suitable for 3/5 years outdoor use. 14 colours available. For illuminated signs and window graphics.

Translucent Series

Self adhesive material for plotter. Polymeric matt finish vinyls, suitable for 5/7 years outdoor use. 21 colours available. For illuminated signs and window graphics.

Cast 670 Series Opaque

Self adhesive material for plotter. Cast vinyls with 10 years outdoor durability. 52 colours available. Engineered for use on irregular surfaces with rivets, corrugations and where extended outdoor durability is required.

RI-MARK Series

VISCOM

PREMIUM Series

Self adhesive material for plotter. Polymeric gloss finish 7 years vinyls, with excellent dimensional stability. 48 colours available. For long-term outdoor signage, especially where high conformability is required.

O Range 400 Series

Self adhesive material for plotter. Polymeric gloss finish vinyls with high flexibility and conformability to curved surfaces, suitable for 5 years indoor/outdoor use. 52 colours available. For medium to long term indoor & outdoor signs.

Gemstone 640 Series

Self adhesive material for plotter. Cast vinyls with a high concentration of metallic flakes, with 5 years outdoor durability. Excellent dimensional stability. 15 colours available. It provides dynamic graphic accents and can be used for RV and marine applications, automotive aftermarket graphics and striping, computerized signmaking, tradeshow exhibits and point of purchase displays.

RI-MARK Series

VISCOM

L100 Series

Self adhesive material for plotter. Monomeric gloss finish vinyls, suitable for 3 years indoor/outdoor use, with good flexibility and conformability. 33 colours available. For medium term indoor & outdoor signs.

M300 Series

Self adhesive material for plotter. Monomeric matt finish vinyls suitable for 3 years indoor/outdoor use. Good conformability and resistance to sunlight. 33 colours available. For medium term indoor & outdoor signs.

RI-FLEX Series

Self adhesive material for plotter. Semi-gloss semi-polymeric soft vinyls, suitable for 3 years durability, with high conformability and flexibility. 20 colours available. For promotional and decorative labels.

RI-MARK Series: Special Products

Fluorescents

100µ fluorescent soft vinyl with white pigmented adhesive. 6 colours available. For short term indoor & outdoor signs.

Photoluminescent

380µ photoluminescent vinyl film which stores light from conventional sources, whether daylight or electrical lighting, and glows in the dark. The material can be used for wall decorations and for photoluminescent safety systems.

Sandblast Vinyl

Heavy gauge vinyl suitable for sandblasting memorial decoration.CSMB Beige (260µ) CSMG Grey (300µ)

RI-MASK

70µ clear green semi-gloss soft vinyl. Suitable for a wide range of spray paint applications. Highly specialised adhesive with excellent key.

Blackboard vinyl

145µ blackboard vinyl black embossed PVC.

Mirror finish

RI-210 Bright Silver and RI-220 Bright Gold semi-rigid vinyls for a speciality finish.

VISCOM

A wide range of self-adhesive products to be converted into sheets for screenprinting, offset and die cutting decorations.

Promotional range

Rigid vinylsSoft vinyls

Solid Aluminium foils

Specialties

PolyestersDouble side adhesives

Polypropylenes

Designed for points of sale, window-stickers, two-way window-stickers, floor graphics advertising, promotions, transport advertising, toys and various marking applications.

VISCOM

Gloss white, matt white and gloss clear vinyl 80 microns

Gloss red, blue, yellow, green, black vinylPolypropylenes - gloss white and clear top coated

ADHESIVES

AP 900 – Acrylic permanent



AR 801 – Acrylic removable

AP 906-40 – Acrylic permanent (For Stereo range)

Under request and particular application there are available also these adhesives:



ASP32 – Acrylic permanent

BACKINGSSolid or scored back: White Kraft 135 g/m2

Film scored back spacing (RI-LINE): 50 mm

Solid back only: White PE Kraft 150 g/m2

Film for Screen & Offset UV printing

VISCOM

WHITE PAPERS

Uncoated

Machine coated

Multi-coated

Matt coated

Cast coated

Papers for Offset printing

SPECIAL PAPERS

Coloured papersFluorescent papersBoards - uncoated and castBlockout (Cover)Metallised Paper backed foilsSpecialities (Indigo range, etc.)

ADHESIVESAP 904 - permanent (acrylic emulsion)FP02 Plus – supertack (acrylic emulsion)RP 1001 - extra permanent (rubber hot melt, only for very specific applications)AR 804 - semi-permanent for stickers (acrylic emulsion) AR 805 - removable (acrylic emulsion)

SOLID BACK OR SCORED BACK White kraft 85 g/m2

SCORED BACK (RI-LINE)Spacing: 38 mm or 50 mm

VISCOM

Phthalatefree vinyls & Static Cling FilmsPhthalatefree vinyl films have good flexibility and conformability to curved surfaces. They are printable in solvent and UV screenprinting, UV offset and hot stamping. The adhesive is permanent with good adhesion on glass and on a wide variety of substrates, except for apolar (PE, PP). Suitable in particular for children toys, labels, stickers and points of sale advertising.

RI-405/80

GLOSS WHITE80μ Gloss White Phthalatefree Vinyl

AP 900Acrylic Permanent 135g/m2 Kraft paper

RI-405/80

MATT WHITE80μ Matt White Phthalatefree Vinyl

RI-405/80 GLOSS CLEAR

80μ Gloss Clear Phthalatefree Vinyl

PRODUCT NAME FRONTAL FACE ADHESIVE BACKING

Static Cling films are laminated on a cast coated cardstock liner to perform a better printability either for solvent and UV screen printing or offset UV. For use in advertising specialties such as points of purchase displays, retail windows advertising and various decorations.

PRODUCT NAMEFRONTAL FACE DESCRIPTION

ADHESIVE BACKING

RI-4519/150 Gloss clear static vinyl

---

200 g/m² cast

coated white

boardRI-4519/150 Gloss white static vinyl

VISCOM

DS PAPER 60g/m2 double side adhesive natural paper

DS PET 12µ double side adhesive clear polyester

A double side adhesive is a film with adhesive coated on both sides and protected by two siliconised liners. It is used to make adhesive all sorts of materials by lamination. The standard construction has the same adhesive on both side of the carrier. On one side of the carrier, moreover, is possible to coat the adhesive with Dry Lap Pattern.

The standard construction has the same adhesive on both side of the carrier, but constructions with two different adhesives are possible on request (for instance removable/permanent).

1 side silicone coated liner adhesive carrier adhesive 1 side silicone coated liner

Double Side Adhesives

VISCOM

Promotional grade

A selection of semi-rigid vinyls and polyesters, with a permanent acrylic adhesive (water based) protected by a special siliconised backing paper, with very good layflat characteristic.Promotional grade is suitable for general applications on a wide variety of substrates. Typical uses include promotional goods, key rings, badges, household appliances, etc.

Automotive grade

A selection of semi-rigid vinyls and polyesters with a super-permanent acrylic adhesive (solvent based) protected by a special siliconised backing paper or by a 100µ clear siliconised polyester providing an excellent flatness, excellent die cutting and good adhesion performances thanks to the high smooth adhesive surface. Automotive grade is specifically designed for long-term outdoor durability applications such as luxury decorations and markings for the automotive industry.

Extended range of self-adhesive materials suitable for resin doming to realize a wide variety of customize signs, badges and emblems of incomparable beauty and elegance for the automotive, motorbike and promotional gadget markets.

VISCOM

Stereo range

NEW SILICONISED PET WITH ANTISTATIC TREATMENT

The antistatic treatment of this siliconised polyester remarkably reduces the “static cling effect” generated during the printing or doming processes of the material.

PRODUCT NAME FRONTAL FACE WEIGHT THICKNESS ADHESIVE LINER

RI-6991/50 50µ clear PET 70 g/m ² 50 µAP 906 – 40

Acrylic permanent100µ siliconised polyester

featuring antistatic treatment

THANK YOU

CP VISCOM 03.10 ENG VISCOM DIVISION PRESENTATION By Ronald Rink.

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Transcript of CP VISCOM 03.10 ENG VISCOM DIVISION PRESENTATION By Ronald Rink.