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Lesson 4-Text

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Overview

Importance of text in a multimedia presentation.

Understanding fonts and typefaces.

Using text elements in a multimedia presentation.

Computers and text.

Font editing and design tools.

Multimedia and hypertext.

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Importance of Text in aMultimedia Presentation

Words and symbols in any form, spoken or written, are the

most common means of communication.

Text is a vital element of multimedia menus, navigation

systems, and content.

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Understanding Fonts andTypefaces

A typeface is a family ofgraphic characters that usually

includes many type sizes and styles.

A font is a collection ofcharacters of a single size and style

belonging to a particular typeface family.

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Understanding Fonts andTypefaces

The study of fonts and typefaces includes the following:

Font styles.

Font sizes.

Cases.

Serif versus Sans Serif.

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Font Styles

Font styles include:

Boldface

Italic

Underlining

Outlining

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Font Sizes

Font size is measured in points.

Character metrics are the general measurements applied to

individual characters.

Kerning is the spacing between character pairs.

Leading is the space between lines.

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Cases

A capitalized letter is referred to as 'uppercase', while a

small letter is referred to as 'lowercase.'

Placing an uppercase letter in the middle of a word is

referred to as intercap.

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Serif Versus Sans Serif

Serif is the little decoration at the end of a letter stroke.

Serif fonts are used for body text.

Sans serif fonts do not have a serif at the end of a letter

stroke.

These fonts are used for headlines and bold statements.

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Fields for Reading

Reading a hard copy is easier and faster than reading from

the computer screen.

A document can be printed in one of two orientations -

portrait or landscape.

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HTML Documents

An advanced form of HTML is DHTML.

DHTML stands for Dynamic Hypertext Markup Language.

DHTML uses Cascading Style Sheets (CSS).

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Symbols and Icons

Symbols are concentrated text in the form of stand-alone

graphic constructs.

They are used to convey meaningful messages.

Symbols used to convey human emotions are called

emoticons.

Icons are symbolic representations of objects and

processes.

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Computers and Text

The font wars.

Character sets.

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PostScript

PostScript is a PostScript is a graphics language invented

by the people at Adobe Systems Incorporated.

It is a simple stack language with a rich variety of function.

The two types of PostScript fonts are Type 3 and Type 1.

Adobe developed Adobe Type Manager for displaying

PostScript fonts on both Macintosh and Windows.

http://www.adobe.com/http://www.adobe.com/

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Character Sets

The American Standard Code for Information Interchange

(ASCII) is a 7-bit coding system.

The extended character set is commonly filled with ANSI

standard characters.

The ISO-Latin-1 character set is used while programming

the text of HTML pages.

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Hypertext Tools

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Hypertext Tools

The functions of builder are:

Creating links.

Identifying nodes.

Generating an index of words.

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