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Universidad Católica de Santa MaríaFACULTAD DE CIENCIAS

ECONÓMICO ADMINISTRATIVASPROGRAMA PROFESIONAL ADMINISTRACIÓN DE EMPRESAS

ESTUDIO DE PRE!FACTI"ILIDAD PARADETERMINAR LA ACEPTACIÓN DE UN CO#OTE"AR EN EL CENTRO DE LA CIUDAD DE

ARE$UIPA% &'(()

Presentado por:Ale*andr+ Ca,aller+ G+n-alesAdrian Ca,aller+ G+n-ales

Para +.tar .+r el tít/l+ .r+0esi+nal de1Licenciad+s en Ad2inistración de e2.resas

Are3/i.a ! &'((

Queremos agradecer a dios por darnosla vida, buenos padres, hermanos,amigos y la oportunidad de tener unabuena educación.

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Un agradecimiento personal a nuestramadre quien se esforzó por brindarnoslas facilidades para llegar a ser

profesionales.

Y un agradecimiento especial a las personas que nos apoyaron como el licenciado Luis Vargas, rlando, !iconay "li quien correteaba a los licenciados

para que nos revisaran la tesis.

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INDICE

Tema: ESTUDIO DE PRE-FACTIBILIDAD PARA DETERMINAR LA

ACEPTACIÓN DE UN COYOTE BAR EN EL CENTRO DE LA CIUDAD DE

AREQUIPA, 2011

Nº de Pág.

CAPITULO I: PLANEAMIENTO TEORICO

1. El probl !" # $%& '($)"*$o%......................................................................11.1. E%+%*$"#o # l probl !"........................................................................1

1.2. D '*r$p*$ % # l probl !"......................................................................1

1.2.1. Ar " # *o%o*$!$ %(o.....................................................................1

1.2.2. T$po # probl !".............................................................................1

1.2. . A%"l$'$' # l"' &"r$"bl '.................................................................2

1.2. . I%( rro)"%( ' b"'$*"'.....................................................................3

1. . /+'($ $*"*$o%.............................................................................................4

1. . Lo' ob ($&o'............................................................................................4

1. . M"r*o ( r$*o...........................................................................................5

1.3. 4$p ( '$'.................................................................................................18

CAPITULO II: PLANEAMIENTO TEORICO

2.1. T *%$*"' $%'(r+! %(o'......................................................................19

2.2. I%'(r+! %(o' 5 r *ol **$o% # #"(o'.................................................19

2. . C"!po # & r$ $*"*$o%.........................................................................20

2. .1. A!b$(o ) o)r" $*o.........................................................................20

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2. .2. T !por"l$#"#..................................................................................20

2. . . U%$#"# ' # '(+#$o.....................................................................21

2. . E'(r"( )$" # r *ol **$o% # #"(o'....................................................23

2. .1. E% l" pr p"r"*$o%..........................................................................23

2. .2. E% l" *+*$o%..............................................................................23

2. . . E% l" &"l+"*$o%............................................................................24

2. . R *+r'o' % * '"r$o'............................................................................24

2. .1. 4+!"%o' ........................................................................................24

2. .2. M"( r$"l '.......................................................................................24

2. . . R 6+ r$!$ %(o $%"%*$ ro.............................................................25

2.3. Cro%o)r"!" # "*($&$#"# '................................................................26

CAPITULO III: RESULTADO S DE LA INVESTIGACION

.1. I%( rpr ("*$ % # lo' r '+l("#o'.........................................................27.1.1. Pr )+%(" 17 D$'(r$(o "l 6+ p r( % *........................................27

.1.2. E#"# # l %*+ '("#o....................................................................29

.1. . S 8o # l %*+ '("#o....................................................................30

.1. . A*(+"l! %( ' %*+ %(r"...........................................................31

.1. . 9Q+: l+)"r ' r *+ %(" lo' $% ' # ' !"%";.........................32

T"bl" 127 9Q+: l+)"r ' r *+ %(" lo' $% ' # ' !"%";.....................32

. U% *o5o( b"r ' +% b"r "!b$ %("#o % l" p l?*+l" Co5o(

U)l5 "%$!"#o por b ll"' b"r!"%, "'$'($r?" " '( ($po # b"r;............35

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.1.@. Co%'$# r"%#o 6+ !+ r ' "'$'("% " '( b"r, ")r )"r

"( %*$ % !"'*+l$%" 9po#r?" ' r +%" op*$ %;.........................................36

.1.10. 9C+ %(o '("r?" #$'p+ '(o " p")"r por +% &"'o,' o( o *op"; .................................................................................................37

.1.11. 9C+ %(o '("r?" #$'p+ '(o " )"'("r % +%" %o*

% +% b"r;....................................................................................................38

.1.12. 9Co% 6+ r *+ %*$" "'$'( " b"r ';........................................39

.1.1 . 9E% 6+: or"r$o '+ l "'$'($r " '(o';......................................40

.1.1 . 9C+ %#o &$'$(" +% b"r p"'" l r '(o # l" %o* % l o &$'$("

o(ro' lo*"l '; ...............................................................................................41

.1.1 . 9Q+: #?"' # l" ' !"%" '+ l r *+ %("r b"r ';...................42

.1.13. 9Q+: b"r ' 'ol?" &$'$("r l " o p"'"#o; ...................................43

.1.1=. 9Q+: b"r ' '+ l r *+ %("r " or";.........................................44

.1.1>. 9C+ l ' l" r" % pr$%*$p"l por l" 6+ r *+ %("

'(o' b"r '; .................................................................................................46

.1.1@. 9Q+: ' r&$*$o' 'o% *o! %! %( # '+ ")r"#o;....................47

.1.20. 9Q+: ' r&$*$o "#$*$o%"l l )+'("r?" 6+ *o!pl ! %( " '(

' r&$*$o;........................................................................................................48

.1.21. 9Q+: ($po # ! '$*" ' ! ' # '+ ")r"#o; ............................49

.1.22. 9Q+: b b$#" ' l" 6+ !"' '+ l *o%'+!$r; ..........................50

.1.2 . 9Q+: "*(or *o%'$# r" ! ' $!por("%( " l" or" #

l )$r +% b"r;...............................................................................................51

.1.2 . 9Q+: ( !" # *or"($&o l )$r?" +'( # p"r" '( b"r;..............52

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.1.2 . 9E% 6+: *"ll l )+'("r?" 6+ '(: +b$*"#o l b"r # %(ro #

l"' *"ll ' # l * %(ro # Ar 6+$p";............................................................53

.1.23. 9Co% *+ %(o' "!b$ %( ' l )+'("r?" 6+ *+ %( ;..................54

.1.2=. 9C+ %(o " oro *o%'$# r" # '+ ")r"#o;...................................55

.1.2>. 9L )+'("r?" 6+ l b"r *+ %( *o% +% 'p"*$o p"r" b"$l"r;.56

.2. I%& r'$ % % l pro5 *(o......................................................................57

. . F$%"%*$"!$ %(o......................................................................................58

. . E'(+#$o # lo' $%)r 'o' 5 )r 'o' # l pro5 *(o..............................59

. .1. Co'(o' D$r *(o'.............................................................................59

. .2. Co'(o' I%#$r *(o'...........................................................................60

. . . Pr '+p+ '(o # p+bl$*$#"#..........................................................60

. Co%*l+'$o% '................................................................................................64

. R *o! %("*$o% '........................................................................................66

3. B$bl$o)r" $" b"'$*".......................................................................................67

=. A% 8o'..........................................................................................................68

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ÍNDICE DE TABLAS

T"bl" 17 C+"#ro # "r$"bl '..............................................................................2

T"bl" 27 Pro! #$o # *l$ %( l" $%)r 'o' # C+r$($&"..................................10

T"bl" 7 Pro! #$o # *l$ %( l" $%)r 'o' # l 3713.......................................11

T"bl" 7 Pro! #$o # *l$ %( l" $%)r 'o' # Fro)'......................................12

T"bl" 7 Pro! #$o # *l$ %( l" $%)r 'o' # Spl$(........................................14

T"bl" 37 Pro! #$o # *l$ %( l" $%)r 'o' # Spl$( 2.....................................15

T"bl" =7 Pro! #$o # *l$ %( l" $%)r 'o' # l G ro'.....................................16

T"bl" >7 D$'(r$(o "l 6+ p r( % *.....................................................................27

T"bl" @7 E#"# # l %*+ '("#o...........................................................................29

T"bl" 107 S 8o # l %*+ '("#o.........................................................................30

T"bl" 117 A*(+"l! %( ' %*+ %(r"................................................................31

T"bl" 127 9Q+: l+)"r ' r *+ %(" lo' $% ' # ' !"%";.............................32

T"bl" 1 7 9A'$'( " b"r ' o #$'*o b"r '; .......................................................33

T"bl" 1 7 9Co%o* o ($ % +%" $# " # l *o%* p(o # +% *o5o( b"r;........34

T"bl" 1 7 U% *o5o( b"r ' +% b"r "!b$ %("#o % l" p l?*+l" Co5o( U)l5

"%$!"#o por b ll"' b"r!"%, 9"'$'($r?" " '( ($po # b"r; ..........................35

T"bl" 137 Co%'$# r"%#o 6+ !+ r ' "'$'("% " '( b"r, ")r )"r "( %*$ %

!"'*+l$%" 9po#r?" ' r +%" op*$ %;.................................................................36T"bl" 1=7 9C+ %(o '("r?" #$'p+ '(o " p")"r por +% &"'o, ' o( o *op";..37

T"bl" 1>7 9C+ %(o '("r?" #$'p+ '(o " )"'("r % +%" %o* % +% b"r;. .38

T"bl" 1@7 9Co% 6+ r *+ %*$" "'$'( " b"r ';.............................................39

T"bl" 207 9E% 6+: or"r$o '+ l "'$'($r " '(o';...........................................40

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T"bl" 217 9C+ %#o &$'$(" +% b"r p"'" l r '(o # l" %o* % l o &$'$("

o(ro' lo*"l '; .......................................................................................................41

T"bl" 227 9Q+: #?"' # l" ' !"%" '+ l r *+ %("r b"r ';.......................42

T"bl" 2 7 9Q+: b"r ' 'ol?" &$'$("r l " o p"'"#o; ........................................43

T"bl" 2 7 9Q+: b"r ' '+ l r *+ %("r " or";..............................................44

T"bl" 2 7 9C+ l ' l" r" % pr$%*$p"l por l" 6+ r *+ %(" '(o' b"r ';. .46

T"bl" 237 9Q+: ' r&$*$o' 'o% *o! %! %( # '+ ")r"#o;.........................47

T"bl" 2=7 9Q+: ' r&$*$o "#$*$o%"l l )+'("r?" 6+ *o!pl ! %( " '(

' r&$*$o;................................................................................................................48

T"bl" 2>7 9Q+: ($po # ! '$*" ' ! ' # '+ ")r"#o; .................................49

T"bl" 2@7 9Q+: b b$#" ' l" 6+ ! ' '+ l *o%'+!$r;...............................50

T"bl" 07 9Q+: "*(or *o%'$# r" ! ' $!por("%( " l" or" # l )$r +%

b"r; ........................................................................................................................51

T"bl" 17 9Q+: ( !" # *or"($&o l )$r?" +'( # p"r" '( b"r;...................52

T"bl" 27 9E% 6+: *"ll l )+'("r?" 6+ '(: +b$*"#o l b"r # %(ro # l"'

*"ll ' # l * %(ro # Ar 6+$p";..........................................................................53

T"bl" 7 9Co% *+ %(o' "!b$ %( ' l )+'("r?" 6+ *+ %( ;.......................54

T"bl" 7 9C+ %(o " oro *o%'$# r" # '+ ")r"#o;........................................55

T"bl" 7 9L )+'("r?" 6+ l b"r *+ %( *o% +% 'p"*$o p"r" b"$l"r;......56T"bl" 37 I%& r'$ % $ " ("%)$bl.........................................................................57

T"bl" =7 I%& r'$ % $ " $%("%)$bl 7....................................................................58

T"bl" >7 C"p$("l # (r"b" o...............................................................................58

T"bl" @7 Co'(o $ o..............................................................................................59

T"bl" 07 Co'(o &"r$"bl.....................................................................................59

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T"bl" 17


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INDICE DE GRAFICOS


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INTRODUCCIÓN

L" pr ' %( $%& '($)"*$ % ' l $%$*$o # lo 6+ ' r +%" r "l$#"#, !

r $ ro " l" l"bor"*$ % # +% b"r % l * %(ro # l" *$+#"# # Ar 6+$p"

p+ '(o 6+ l % )o*$o # b"r ' o %(r ( %$!$ %(o %o*(+r%o " ( %$#o +%

)r"% *r *$!$ %(o % '+ # !"%#", lo' b"r ' ! ' *o%*+rr$#o' 8* # % '+

oro 5 '(o' "% $%*l+'o !p "#o " *obr"r por l $%)r 'o o " r ' r&"r'

l # r * o # $%)r 'o "l & r '( 8* 'o # *l$ %( l".

Y" 6+ !o' po#$#o & r *$ r(o' lo*"l ' #$'po%$bl ' % l" o%" *:%(r$*"

# Ar 6+$p" $%$*$"!o' %+ '(r" $%& '($)"*$ % # '(o' *o% l $% #

*o%' )+$r l "l6+$l r # "l)+%o 5 ' ) % l" #$'po%$b$l$#"# # 'p"*$o

pro5 *("r %+ '(r" *"p"*$#"#.

El !:(o#o 6+ !pl "r !o' ' r ! #$"%( %*+ '("', !$#$ %#o l"

r *+ %*$" # *l$ %( l" # '(o' lo*"l ' 5 *o!p"r"rlo' *o% '+ *"p"*$#"# 5

lo 6+ '(o' o r * % % *+"%(o " (r")o', pr *$o' 5 ! '$*".

N+ '(r"' l$!$("*$o% ' # p %# % # %+ '(r" *"p"*$#"# # $%& r'$ % 5 #

%+ '(ro $%)r 'o, por l !o! %(o %o' % o*"!o' % +% lo*"l # %o ! %o'

# 100 ! (ro' *+"#r"#o' #o%# *o%( !o' ("!b$:% *o% 'p"*$o #o%# l"

) %( p+ #" b"$l"r.

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RESUMEN

E'( (r"b" o # ( '$' ' r "l$ *o% l ob ($&o # # ( r!$%"r l" "* p("*$ %

# +% %+ &o b"r % l * %(ro # l" *$+#"# # Ar 6+$p", *o% 'p *$"l

:% "'$' % l ( !", "( %*$ % 5 l" $%%o&"*$ % 6+ %o' #$ r %*$" # o(ro'

b"r '.

S $%& '($) % r # ' 'o*$"l ' ! #$"%( %*+ '("'. S (o! % *+ %("

(o#o' lo' #$'(r$(o', #"%#o pr$or$#"# " lo' ! ' )r"%# ' 5 *:%(r$*o'.

S r "l$ "ro% % (o("l 2 3 %*+ '("' +($l$ "%#o +%" pobl"*$ % # 2> 3=

p r'o%"' 6+ ' l" pobl"*$ % # 1> " " o' # #"# # "!bo' ' 8o'

% l" *$+#"# # Ar 6+$p".

Lo' r '+l("#o' !o'(r"ro% *"!b$o' $%( r '"%( ' *o!o l" $!pl ! %("*$ %

# +%" p$'(" p"r" b"$l"r " p '"r # ' r +% b"r, "# ! ' # l * o 6+

l"' !+ r ' '+)$ r % "( %*$ % !"'*+l$%" "+%6+ '(o &"5" % *o%(r" # l

( !" # l b"r, % *+"%(o " ! '$*" l" !"' p #$#" + l *(r %$*" *+"%#o '

p %'"b" 6+ l l"($% pop o '"l'" ' r$"% lo' pr$%*$p"l ' "# ! ' 6+ l ro*H

("!b$:% + !+5 'ol$*$("#o.

S "ll"ro% % lo' r '+l("#o' 6+ +% > , "* p("r?" %+ '(r" $# " # b"r

5 "'$'($r?"% " '( . T"!b$:% ' "ll 6+ % '+ !"5or?" 'o% !+ r ' l"'

6+ "'$'( % " '(o' b"r ' *o% +%" r *+ %*$" # 2 " & * ' "l ! ' *o%

+% )"'(o # 1 " 0 'ol ', )r"*$"' " '(o' r '+l("#o' ' pro5 *(o +% l+ o

# *" " p"r" %o 'olo # ( r!$%"r l" "* p("*$ % '$%o ("!b$:% l" r %("b$l$#"#.

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SUMMARY

T $' ( '$' JorH J"' #o% $% or# r (o # ( r!$% ( "** p("%* o " % J

b"r $% ( * %( r o ( *$(5 o Ar 6+$p", J$( 'p *$"l !p "'$' o% (

$''+ , *"r "%# $%%o&"($o% ' (' +' "p"r( ro! o( r b"r'.

So*$"l % (JorH' J"' $%& '($)"( # ( ro+) '+r& 5'. K (ooH $%(o "**o+%(

"ll ( #$'(r$*(', )$&$%) pr$or$(5 (o ( l"r) '( "%# * %(r"l lo*"($o%.

K !"# " (o("l o 2 3 '+r& 5' +'$%) " pop+l"($o% o 2> , 3= p opl $'

( pop+l"($o% ") # 1> (o 5 "r' ol# o bo( ' 8 ' $% ( *$(5 o

Ar 6+$p".

T r '+l(' ' oJ # $%( r '($%) * "%) ' "' ( $!pl ! %("($o% o " #"%*

loor # 'p$( b $%) " b"r, pl+' ( "*( ( "( Jo! % '+)) '( !"l "(( %($o%

b+( $( )o ' ")"$%'( ( ( ! o ( b"r, $% !+'$* J"' ( !o'( r 6+ '( #

l *(ro%$*"ll5 J % J"' ( o+) ( ( "( ( L"($% pop "%# '"l'" Jo+l# b (

!" or "##$($o% ( "( ( ro*H J"' "l'o $% # !"%#.

K o+%# $% ( r '+l(' ( "( > . Jo+l# "** p( o+r $# " o b"r "%#

"(( %# (o $(. Al'o o+%# "r !o'(l5 Jo! % J o "(( %# ( ' b"r' J$( "

r 6+ %*5 o 2 (o ($! ' " !o%( "( " *o'( o 1 (o 0 'ol ', b *"+'

( ' r '+l(' "r pro *( # *"' loJ (o %o( o%l5 # ( r!$% ( "** p("%*

b+( "l'o pro $("b$l$(5.

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CAPITULO I

PLANTEAMIENTO TEORICO

1. EL PROBLEMA DE INVESTIGACION

1.1. ENUNCIADO DEL PROBLEMA

ESTUDIO DE PRE-FACTIBILIDAD PARA LA ELABORACION DE

UN COYOTE BAR EN EL CENTRO DE LA CIUDAD DE AREQUIPA,

2010

1.2. DESCRIPCI N DEL PROBLEMA

E% l pr ' %( (r"b" o # $%& '($)"*$ % ' pr ( %# *o%o* r l"

r %("b$l$#"# # $%& r($r % +% b"r % l * %(ro # Ar 6+$p".

1.2.1. AREA DE CONOCIMIENTO

Cam!" : C$ %*$"' So*$"l '

#$ea : A#!$%$'(r"*$ %

L%&ea : M"rH ($%) - I%& '($)"*$ % # M r*"#o'

1.2.2. TIPO DE PROBLEMA

L" pr ' %( ( '$' ' # *"r *( r # '*r$p($&o, ($po b '$*o, 5"6+ ' pr ( %# *o%o* r '$ ' "*($bl '("bl * r +% *o5o(

b"r % l" *$+#"# # Ar 6+$p", *o%'$# r"%#o l"' pr r %*$"',

b$(o' 5 )+'(o' # lo' *o%'+!$#or '.

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1.2.'. ANALISIS DE LAS VARIABLES

Ta()a 1: C*ad$" de Va$+a()e,

VARIABLES INDICADORES -ERRAMIENTAS

INDEPENDIENTE! A% l$'$' # l

! r*"#o lo*"l7O r(" 5# !"%#"

! Cl$ %( 'po( %*$"l '

! Fr *+ %*$" #"'$'( %*$"

! 4or"r$o' #

"'$'( %*$"! Pr *$o'! M '$*"! Ub$*"*$ %! E'p"*$o ?'$*o

r 6+ r$#o! Pr *$o'! A!b$ %(! Cl"' 'o*$"l

! D"(o''("#?'($*o'

! E%(r &$'("'! Ob' r&"*$ % #

*"!po

DEPENDIENTE! A* p("*$ % #+% %+ &o b"r

! R %("b$l$#"#

F*e& e:El"bor"*$ % Prop$"

1.2./. INTERROGANTES BASICASE% l" pr ' %( $%& '($)"*$ % ' pl"%( "% l"' '$)+$ %( ' $%( rro)"%( '7

9E' "*($bl l"bor"r +% *o5o( b"r % l * %(ro # l" *$+#"#

# Ar 6+$p";

9Q+$:% ' 'o% %+ '(ro' *l$ %( ' po( %*$"l ';

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9C+ %(o '("r?"% #$'p+ '(o' " )"'("r %+ '(ro' *l$ %( ' % l

Co5o( B"r;

9Co% 6+ r *+ %*$" %+ '(ro' *l$ %( ' po( %*$"l ' "'$'( % "

b"r ';

9C+ l ' 'o% %+ '(ro' pr$%*$p"l ' *o!p ($#or ';

9Q+: po# !o' o r * r 6+ %+ '(ro' *o!p ($#or ' %o

o r *"%;

9C+ l ' r?" l 'p"*$o ?'$*o r 6+ r$#o 5 *+ l ' r?" l"

+b$*"*$ % 'p *$ $*" % l * %(ro # Ar 6+$p";

9C+ l ' r?" l" $%& r'$ % r 6+ r$#";

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1.'. 0USTIFICACION

A *a):

El pr ' %( '(+#$o %o' p r!$($r "%"l$ "r l" "*($b$l$#"# #

l"bor"r +% *o5o( b"r % l * %(ro # l" *$+#"# # Ar 6+$p".

a A& e ede& e,

El %o(or$o *r *$!$ %(o # l %(r ( %$!$ %(o %o*(+r%o % l l($!o

" o 5 l" # !"%#" $%'"($' * " l" *+"l p %'"!o' "pro& * "r.

( 3 +):

O r * r +% %(r ( %$!$ %(o + r" # lo *o! % % lo r r %( "

%(r ( %$!$ %(o %o*(+r%o.

1./. LOS OB0ETIVOS

OB0ETIVO GENERAL:

D ( r!$%"r '$ ' "*($bl l" l"bor"*$ % # +% *o5o( b"r % l"

*$+#"# # Ar 6+$p".

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OB0ETIVOS ESPECÍFICOS:

D ( r!$%"r 6+$:% ' 'o% %+ '(ro' *l$ %( ' po( %*$"l '

D ( r!$%" *+"%(o '("r?"% #$'p+ '(o' " )"'("r %+ '(ro'

*l$ %( ' % l Co5o( B"r

D ( r!$%"r *o% 6+: r *+ %*$" %+ '(ro' *l$ %( ' po( %*$"l '

"'$'( % " b"r '

D ( r!$%"r *+ l ' 'o% %+ '(ro' pr$%*$p"l ' *o!p ($#or '

A%"l$ "r lo 6+ o r * % %+ '(ro' *o!p ($#or ' 5 6+

po#r?"!o' o r * r %o'o(ro' 6+ %o' #$ r %*$ .

D ( r!$%"r l 'p"*$o ?'$*o r 6+ r$#o 5 *+ l ' r?" l"

+b$*"*$ % 'p *$ $*" # %(ro # l * %(ro # Ar 6+$p"

D ( r!$%"r l" $%& r'$ % r 6+ r$#"

1.4. MARCO TE RICO

ES5UEMA ESTRUCTURAL:

%#$* , pr ' %("*$ % 5 r '+! %

1. EL PROBLEMA DE IN ESTI


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1.2.2. TIPO DE PROBLEMA

1.2. . ANALISIS DE LAS ARIABLES

1.2. . INTERRO


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Pe$,"&a):

S *o%("r *o% * $*"' *o5o( , 1 b"r( %# r, 2 %*"r)"#o' #

' )+r$#"#, 1 # l$!p$ " 5 1 ! ' ro.

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o " l" pol$*?" % *"'o # % * '$("rlo +%o '("r +b$*"#o % l"

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l $ lo, lo' &"'o' 5 l" b b$#" )"' o'" o +)o 6+ "*o!p" .

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o l" p r'o%" 6+ ' '+b" " l" b"rr" " b"$l"r 5 ")" l b"$l ! '

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pr !$o 'orpr '".

7


22/85

L" $%& r'$ % % p+bl$*$#"# ' "r *o% + r " lo' pr$! ro' ! ' '

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L" p+bl$*$#"# ' $%$*$"r" ! ' ' "%( ' # l" $%"+)+r"*$ % ! #$"%(

r # ' 'o*$"l ', ' l" ! or '(r"( )$" 6+ ' +($l$ " o5 % #?" %

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p"r" l" $%"+)+r"*$ % 5 ' $%&$("r " !pr '"r$o' 5 ) %( $!por("%(5" 6+ ($ % % b+ %"' r l"*$o% ' 5 %o # b !o' ol&$#"r 6+ l"

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& "!o' 6+ po#"!o' )"r"%($ "r r %("b$l$#"#.

COMPETIDORES:

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o r * r '+' pro#+*(o' o ' r&$*$o' "%( +% *o% +%(o #

Co%'+!$#or ' 6+ "*( "% $%# p %#$ %( ! %( , 5 6+ *o%'($(+5 %

l" D !"%#".

8

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23/85

M #$"%( +% '(+#$o # C"!po p+#$!o' %*o%(r"r " %+ '(ro'

pr$%*$p"l ' *o!p ($#or ' #$r *(o', %(r '(o' ( % !o'7

CURITIBA

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'( '$(+"#o % C"ll S"% Fr"%*$'*o 11 $%( r$or 2, *+ %(" *o% +%"

'ol" b"rr", 2 b" o' $%#$&$#+"l ', 1 p"rr$ll", 2 b"r( %# r' 5 1

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b"$l"r, "# ! ' # '(o *+ %(" *o% l" ' )+r$#"# r 'p *($&", +%

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' "l ' # '"l$#".

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+%" *"r(" &"r$"#" # "'(" 0 b b$#"'.

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$%*l+5 % "rr"', $ lo', l$!o% ' "l )+'(o.

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700"! , l pro! #$o # *l$ %( l" 6+ ($ % '( b"r % +%" %o*

' # 7

9


24/85

Ta()a 2: P$"med+" de )+e& e)a e +&g$e,", de C*$+ + a

Día

Promedio de

personas queasisten

Ingreso promediopor día

MIERCOLES 30 S/. 600 00

!"E#ES $0 S/. %.000 00#IER&ES '0 S/. (.$00 00S)*)DO %(0 S/. 3.$00 00

E% (o("l '( b"r ($ % +% pro! #$o # $%)r 'o' "l ! ' # S . 0 00

;:1;

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*$ lo 5 l $% $ r%o '( '$(+"#o % C"ll S"% Fr"%*$'*o 11 $%( r$or ,

*+ %(" *o% 2 b"rr", 2 b" o' # !+ r ' $%#$&$#+"l ' 5 +% b" o #

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*" " 'o% 2 !+ r '. El lo*"l ($ % +% " oro # >0 p r'o%"' 5 *+ %("

*o% 2 "!b$ %( ' l pr$! ro '$(+"#o % l pr$! r %$& l &$ % " ' r l

( !" # l $% $ r%o #o%# ' %*+ %(r" l" b"rr" 5 +%" *+"r(o

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% l %$& l '+p r$or l *+"l &$ % ' r l ( !" # l *$ lo *+ %(" *o%!"5or *"%($#"# # ! '"' 5 +% 'p"*$o #$'po%$bl p"r" b"$l"r,

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' )+r$#"# 6+ p+ # *o%("*("r r + r o', 8($%(or ' 5 ' "l ' #

'"l$#".

10


25/85

L"' b b$#"' 6+ '(o' o r * % % *+"%(o " * r& "' %"*$o%"l '

$%( r%"*$o%"l ' *o!o *oro%" $% $H %. E% *+"%(o " *o*( l ' ($ %

+%" *"r(" &"r$"#" # "'(" 0 b b$#"'.


$%*l+5 % "rr"', $ lo', l$!o% ' "l )+'(o.

L" "( %*$ % # '( ' # l+% ' " + & ' # 3700p! " 12700"! 5

# &$ r% ' " ' b"#o # >700p! " 700"!, l pro! #$o # *l$ %( l"

6+ ($ % '( b"r % +%" %o* ' # 7

Ta()a ': P$"med+" de )+e& e)a e +&g$e,", de) ;:1;

DíaPromedio depersonas que

asisten


L"&ES (0 S/. +00 00

M)R,ES (0 S/. +00 00MIERCOLES (0 S/. +00 00

!"E#ES +0 - $0 S/. %.000 00#IER&ES %00 - %$0 S/. (.$00 00S)*)DO 300 S/. $.000 00

E% (o("l '( b"r ($ % +% pro! #$o # $%)r 'o' "l ! ' # S . >00

FROGS

E'( "!pl$o b"r, '( '$(+"#o % C"ll G l", *+ %(" *o% b"rr"',

b" o' # o!br ' $%#$&$#+"l ' 5 3 b" o' # !+ r ' $%#$&$#+"l ',

3 b"r( %# r', ! ' r"' 5 %*"r)"#"' # l" *" " 'o% !+ r '. El

Fro)' ($ % +% " oro # 1 0 p r'o%"' 5 ' +%" *"'o%" #$&$#$#" por

11


26/85

#$ r %( ' "!b$ %( ' (o#o' '$(+"#o' % l pr$! r %$& l, l pr$! ro

*o% +% '* %"r$o #o%# #$ r %( ' b"%#"' (o*"% # + & ' "

' b"#o, '( *+ %(" *o% +%" b"rr", l ' )+%#o ' %*+ %(r"'$(+"#o % +% "!b$ %( "b$ r(o *o%("%#o *o% +%" b"rr" % ! #$o,

'( "!b$ %( *+ %(" *o% l" !"5or *"%($#"# # ! '"', l ( r* ro

' #$&$# % "!b$ %( ', *o% +%" "!b$ %( lo+%) #o%# l" ) %(

' %*o%(r"r" *o% +%" ! '$*" !"' r l" "#", 5 +%" *+"r(o

"!obl"#o p"r" 6+ l" ) %( p+ #" ' %("r' , ("!b$:% *+ %(" *o%

+%" b"rr" p"r" '(" o%", "# ! ' # '(o *+ %(" *o% l" ' )+r$#"#

r 'p *($&", +% )+"r#$" # ' )+r$#"# 6+ p+ # *o%("*("r r + r o',

8($%(or ' 5 ' "l ' # '"l$#".

L"' b b$#"' 6+ '(o' o r * % % *+"%(o " * r& "' %"*$o%"l '

$%( r%"*$o%"l ' *o!o *oro%" $% $H %. E% *+"%(o " *o*( l ' ($ %

+%" *"r(" &"r$"#" # "'(" 22 b b$#"'. E'( lo*"l '+ !"5or & %("

' l" pr ' %("*$ % # * r& "' % ' op' # +% l$(ro, l *+"l '("

pro!o*$ % lo #$ r %*$" # lo' # ! ' lo*"l '.

L" "( %*$ % # '( ' # l+% ' " ' b"#o # >700p! " 2700"!.

Ta()a /: P$"med+" de )+e& e)a e +&g$e,", de F$"g,


asisten


L"&ES (0 S/. +00 00M)R,ES (0 S/. +00 00

MIERCOLES 30 S/. +00 00

!"E#ES 60 - 0 S/. %.+00 00

12


27/85

#IER&ES %$0 - 300 S/. 6.000 00S)*)DO 3$0 S/. .000 00

E% (o("l '( b"r ($ % +% pro! #$o # $%)r 'o' "l ! ' # S .32 00

SPLIT

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# !+ r ' $%#$&$#+"l ' 5 +% b" o # o!br ' $%#$&$#+"l,

b"r( %# r', 2 ! ' r"' 5 %*"r)"#"' # l" *" " 'o% 2 o!br '. El

lo*"l ($ % +% " oro # =0 p r'o%"' 5 *+ %(" *o% "!b$ %( ' l

pr$! ro '$(+"#o % l pr$! r %$& l #o%# ' %*+ %(r" l" b"rr" 5 +%

"!b$ %( "!obl"#o p"r" 6+ l" ) %( p+ #" ' %("r' 5 *o%

! '"', l o(ro #o%# ' +b$*" % l ' )+%#o %$& l l *+"l *+ %("

*o% 1 b"rr" 5 *o%'(" *o% l !$'!o "!b$ %( # l %$& l $% r$or p ro'( *+ %(" l$) r"! %( *o% !"' ! '"' 6+ l %$& l $% r$or, l

( r* r "!b$ %( '$(+"#o % l +l($!o %$& l ' l "!b$ %( 6+

*+ %(" *o% !"5or 'p"*$o 5 *o% !"5or *"%($#"# # ! '"'

*o%("%#o *o% '+ r 'p *($&" b"rr", "# ! ' # '(o *+ %(" *o% l"

' )+r$#"# r 'p *($&", +% )+"r#$" # ' )+r$#"# 6+ p+ # *o%("*("r

r + r o', 8($%(or ' 5 ' "l ' # '"l$#".

L"' b b$#"' 6+ '(o' o r * % % *+"%(o " * r& "' %"*$o%"l '

$%( r%"*$o%"l ' *o!o *oro%" $% $H %. E% *+"%(o " *o*( l ' ($ %

+%" *"r(" &"r$"#" # "'(" b b$#"'. E'( lo*"l ' *"r"*( r$ "

13


28/85

por +% (r")o % 'p *$"l$#"# ll"!"#o A l" !$ r#" l *+"l *o%($ %

+%" )r"% *"%($#"# # "l*o ol.


$%*l+5 % "rr"', $ lo', l$!o% ' "l )+'(o.

L" "( %*$ % # '( ' lo' '$ ( #?"' " l" ' !"%", # Do!$%)o "

M$:r*ol ' # =700p! " 12700"! 5 /+ & ' " S b"#o # =700p! "

2700"! l pro! #$o # *l$ %( l" 6+ ($ % '( b"r % +%" %o*

' # 7

Ta()a 4: P$"med+" de )+e& e)a e +&g$e,", de S!)+


asisten


L"&ES (0 S/. +00 00

M)R,ES (0 S/. +00 00MIERCOLES (0 S/. +00 00

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DOMI& O +0 - $0 S/. %.000 00

E% (o("l '( b"r ($ % +% pro! #$o # $%)r 'o' "l ! ' # S . 3>00

SPLIT2


29/85


30/85

=EROS

E'( b"r, '( '$(+"#o % C"ll S"% Fr"%*$'*o 11= $%( r$or 2, *+ %("

*o% 1 b"rr", 1 b" o $%# p %#$ %( p"r" o!br ' 5 1 b" o

$%# p %#$ %( p"r" !+ r ', 2 b"r( %# r', 2 ! ' r"' 5 %*"r)"#o

# l" *" ". El lo*"l ($ % +% " oro # 100 p r'o%"' 5 *+ %(" *o% +%

1 "!b$ %( #o%# ' %*+ %(r" l" b"rr" 5 '(" *o!pl ! %("#o

*o% 2 ! '"', '( lo*"l ($ % +% "!b$ %( ro*H # lo' =0, >0 5 @0,

#o%# # ! ' ' o r * +%" )r"% *"%($#"# # p$6+ o', "# ! ' #'(o *+ %(" *o% l" ' )+r$#"# r 'p *($&", +% )+"r#$" # ' )+r$#"#

6+ p+ # *o%("*("r r + r o', 8($%(or ' 5 ' "l ' # '"l$#".

L"' b b$#"' 6+ '(o' o r * % % *+"%(o " * r& "' %"*$o%"l '

$%( r%"*$o%"l ' *o!o *oro%" $% $H %. E% *+"%(o " *o*( l ' ($ %

+%" *"r(" &"r$"#" # "'(" 0 b b$#"'.


$%*l+5 % "rr"', $ lo', l$!o% ' "l )+'(o.

L" "( %*$ % # + & ' " ' b"#o, # + & ' " ' b"#o # >700p! "

2700"! l pro! #$o # *l$ %( l" 6+ ($ % '( b"r % +%" %o*

' # 7

Ta()a >: P$"med+" de )+e& e)a e +&g$e,", de) =e$",


asisten


!"E#ES +0 - $0 S/. %.000 00#IER&ES 0 - %00 S/. (.000 00

16


31/85

S)*)DO % 0 - (00 S/. +.000 00

E% (o("l '( b"r ($ % +% pro! #$o # $%)r 'o' "l ! ' #

S .2>000.

L" $%& r'$ % $ " $%("%)$bl ' '($!" 200 'ol ' *o% lo' (r !$( '

p"r" l" l$* %*$".

E% (o("l %+ '(r" $%& r'$ % ' # "pro8$!"#"! %( S . >230 '$

*o%'$# r"!o' 6+ '(" *"%($#"# %o '( '+ (" " pr *$o' 8"*(o'

5" 6+ '(o' p+ # % #$'!$%+$r *o% or! " l"' o r("' 6+

r *$b"!o'.

CONOCIMIENTO DEL SERVICIO

E' l )r"#o # *o%o*$!$ %(o 6+ ( % !o' 'obr l % )o*$o lo *+"l

$!pl$*" lo' pro#+*(o' 5 ' r&$*$o' 6+ o r * !o'.

CLIENTES POTENCIALES

So% "6+ llo' *l$ %( 6+ *r !o' 6+ ' p+ # % *o%& r($r %

*o!pr"#or ' # %+ '(ro pro#+*(o o ' r&$*$o.

FRECUENCIA DE ASISTENCIA

N ! ro # & * ' 6+ l *l$ %( "'$'( " '( ($po # lo*"l ' % +%

p r$o#o # ( r!$%"#o # ($ !po.

INNOVACION


32/85

E' l" *r "*$ % o !o#$ $*"*$ % # +% pro#+*(o, 5 '+ $%(ro#+**$ % %

+% ! r*"#o. U% "'p *(o ' %*$"l # l" $%%o&"*$ % ' '+ "pl$*"*$ %

8$(o'" # or!" *o! r*$"l.

ESPACIO FISICO RE5UERIDO

L" #$'(r$b+*$ % # 'p"*$o ' r $ r " l" #$'po'$*$ %?'$*" # lo'

p+ '(o' # (r"b" o, # '+' *o!po% %( ' !"( r$"l ' 5 " l" +b$*"*$ %

# l"' $%'("l"*$o% ' p"r" l""( %*$ % 5 ' r&$*$o' ("%(o p"r" l

p r'o%"l, *o!o p"r" lo' *l$ %( '

ANTECEDENTES

No ' %*o%(r"ro% "%( * # %( ' 'obr l ( !", !"' '$ ( !"'

'$!$l"r ' # l" pr ' %( $%& '($)"*$ %.

1.;. -IP TESIS

Dad" ?*e: El %(r ( %$!$ %(o %o*(+r%o % Ar 6+$p" " ( %$#o +%

)r"% *r *$!$ %(o 5 lo' lo*"l ' ! ' *o%*+rr$#o' 8* # % '+

*"p"*$#"#.

E, !$"(a()e ?*e: R "l$ "%#o +% '(+#$o # pr - "*($b$l$#"# '

p+ #" # ( r!$%"r l" "* p("*$ % # +% Co5o( B"r % l" *$+#"# #

Ar 6+$p" 2011.

18

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33/85

CAPITULO II

PLANTEAMIENTO OPERACIONAL

2.1. TECNICAS E INSTRUMENTOS

L" (:*%$*" 6+ +($l$ "r !o' p"r" l" r "l$ "*$ % # '("

$%& '($)"*$ % 'o% l"' '$)+$ %( '7

• L" ob' r&"*$ % # *"!po.

• E%(r &$'("'

• E%*+ '("'

• Fo*+')ro+p

2.2. INSTRUMENTOS 6 RECOLECCION DE DATOS

S !pl "r"%7

19


34/85


35/85

P ro ' *o%'$# r"r"

2.'.2. TEMPORALIDAD

L" pr ' %( $%& '($)"*$ % ' r "l$ "r" % l pr ' %( " o

2011 % lo' ! ' ' # , o*(+br 5 %o&$ !br , lo 6+ %o'

$%#$*" 6+ ' +%" $%& '($)"*$ % # ($po *o5+%(+r"l o

"*(+"l.

2.'.'. UNIDADES DE ESTUDIO

2.'.'.1. UNIVERSO

ENCUESTA:El r"%)o # #"# ' # 1> " " p r'o%"'

6+ r *+ %( % b"r ' # l * %(ro # l" *$+#"#.

FOCUS GROUP: El r"%)o # #"# ' # 1> " "p r'o%"' 6+ r *+ %( % b"r ' # l * %(ro # l" *$+#"#.

MUESTRA: S +($l$ "r" !+ '(r o prob"b$l?'($*o

r "l$ "%#o +% 'o%# o " *$%*+ %(" p r'o%"' p"r"

pr )+%("r '$ '("r?"% #$'p+ '(o' " "* p("r $r " +% Co5o(

B"r.

TABLA Nº 2.1

SONDEO DE OCURRENCIA O NO OCURRENCIA

PreguntaRespue

staCantid

adPro1a1i2id

adSi se a1riese un o4ote1ar en e2 entro de)requipa 5asistiría

SI +0 '07

21


36/85

Si se a1riese un o4ote1ar en e2 entro de)requipa 5asistiría

&O %0 (07

F*e& e: e)a("$a +7& !$"!+a

CUADRO DE LA POBLACION 5UE VO6 A UTILI=AR

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2.4. RECURSOS NECESARIOS

2.4.1. -UMANOS

• ALE/ANDRO EDUADRO CABALLERO


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CAPITULO III

RESULTADOS DE LA INVESTIGACION

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10700 p! ' ) % +% .1 .

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4. RECOMENTACIONES

" 4"* r +% "% l$'$' # ' )! %("*$ % # ! r*"#o p"r" # ( r!$%"r 6+:

' *(or ' l 6+ ) % r" ! ' $%)r 'o 5 % o*"r%o' p+ '(o 6+ %o'

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b R "l$ "r +% * l*+lo % l *+"l r l"*$o% !o' (o#o' lo' pr *$o' p"r"

# ( r!$%"r 1 %$*o )"'(o pro! #$o 6+ '( *o% or!"#o por (o#o' lo'

pr *$o' 5 por* %(" ' p"r" # ( r!$%"r )"'(o' por %o* lo *+"l %o'

"5+#"r?" " pro5 *("r %+ '(r"' & %("' ! %'+"l ' 5 "%+"l '.

* L" r *+ %*$" # "'$'( %*$" " b"r ' ' !+5 &ol+bl p+ '(o 6+ l"

) %( %o *+!pl '$ !pr +% p"(r % # r *+ %*$" # "'$'( %*$", '$%

!b"r)o lo' b"r ' % '+ (o("l$#"# '$ !pr ($ % % +%" *l$ %( l"

pro! #$o 6+ %o &"r?" !+* o 8* p(o por ( !por"#"', por lo *+"l '

# b r?" "* r +% '(+#$o # '"' &"r$"*$o% ' por* %(+"l ' % b"' "

$% or!"*$ % "#6+$r$#" # o(ro' b"r '.

# A%"l$ "r lo' ' r&$*$o' 6+ "* % + r( " %+ '(r" *o!p ( %*$" 5 ! '

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"#$*$o%"rl ' o # 6+: or!" "#"p("rlo' " %+ '(ro % )o*$o.

Lo' ' r&$*$o' pr '("#o' # b % &"r$"r' '$ !pr *o% & %(o' 5

pro!o*$o% ', *o!o #?"' # r"& , #?"' # l+"+ por !plo, "# ! '

6+ l ' r&$*$o *o!o b b$#"' # b &"r$"r ' ) % l" ( !por"#".

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*o!o ' )+r$#"#, ("%(o # %(ro *o!o por + r", *o!o#$#"# *o!o b" o'

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"!pl$o' 5 r 'p ("r lo' " oro lo *+"l !+* o' b"r ' %o "* % 5 ) % r"%

!+* " $%*o!o#$#"# % l" *l$ %( l".

) L" $%& r'$ % p+ '(o 6+ '( '+ (" " '($!"#o', # b r?" *o($ "r' lo'

pr *$o' % o(r"' ($ %#"' o *$+#"# ' #o%# po#r?"% *o%' )+$r'

! or ' o r("' 5 #$'!$%+$r lo' *o'(o' # $%& r'$ % o +($l$ "r l

'obr"%( p"r" $%& r($r % ! or"'.

;. BIBLIOGRAFIA BASICA

For!+l"*$ % # Pro5 *(o' # $%& r'$ % L+$' . S"%* Y)r #"

Mo#+lo I C+r'o # *o! r*$o $%( r%"*$o%"l ADE

((p7 JJJ.$% $.)ob.p

((p7 JJJ."p $!.*o!.p $!") ' IF N$& l ' So*$o.p#

((p7 'p"*$o&$r(+"l.Jor#pr ''.*o! 200= 0= 0> '(r+*(+r"-) % r"l-# -l"'-

( '$'-# -)r"#o

((p7 JJJ.!o%o)r" $"'.*o! (r"b" o' ( '$')r"#o ( '$')r"#o.' (!l

((p7 JJJ.*r * % )o*$o'.*o! *o!o- l"bor"r-+%- l+ o-# -*" "

((p7 *!"p.+pb. #+.*o r$# 12 3 >3222= 210> 1 03> 21 3 T !"1.C

o'(o'F$ o'5 "r$"bl 'T or C AD"5Probl !"'.p#

((p7 JJJ.!o%o)r" $"'.*o! (r"b" o'2@ *o'(o-pro#+**$o% *o'(o-

pro#+**$o%.' (!l

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http://www.inei.gob.pe/http://www.apeim.com.pe/images/IF_Niveles_Socio.pdfhttp://espaciovirtual.wordpress.com/2007/07/08/estructura-general-de-las-tesis-de-grado/http://espaciovirtual.wordpress.com/2007/07/08/estructura-general-de-las-tesis-de-grado/http://www.monografias.com/trabajos/tesisgrado/tesisgrado.shtmlhttp://www.crecenegocios.com/como-elaborar-un-flujo-de-caja/http://cmap.upb.edu.co/rid=1236386222735_2108514068_2146/Tema1.CostosFijosyVariablesTeor%C3%ADayProblemas.pdfhttp://cmap.upb.edu.co/rid=1236386222735_2108514068_2146/Tema1.CostosFijosyVariablesTeor%C3%ADayProblemas.pdfhttp://www.monografias.com/trabajos29/costo-produccion/costo-produccion.shtmlhttp://www.monografias.com/trabajos29/costo-produccion/costo-produccion.shtmlhttp://www.inei.gob.pe/http://www.apeim.com.pe/images/IF_Niveles_Socio.pdfhttp://espaciovirtual.wordpress.com/2007/07/08/estructura-general-de-las-tesis-de-grado/http://espaciovirtual.wordpress.com/2007/07/08/estructura-general-de-las-tesis-de-grado/http://www.monografias.com/trabajos/tesisgrado/tesisgrado.shtmlhttp://www.crecenegocios.com/como-elaborar-un-flujo-de-caja/http://cmap.upb.edu.co/rid=1236386222735_2108514068_2146/Tema1.CostosFijosyVariablesTeor%C3%ADayProblemas.pdfhttp://cmap.upb.edu.co/rid=1236386222735_2108514068_2146/Tema1.CostosFijosyVariablesTeor%C3%ADayProblemas.pdfhttp://www.monografias.com/trabajos29/costo-produccion/costo-produccion.shtmlhttp://www.monografias.com/trabajos29/costo-produccion/costo-produccion.shtml


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>. ANE OS

Modelo de la encuesta (hoja 1)

ENCUESTA COYOTE =AR E')ue,ta N>Cara terísti as de 2a persona en uestada

%. Distrito a2 que pertene e (.Edad 3. SeHo de2 en uestado+. ) tua2mente seen uentra

a@ Ca4ma a@ %' - (3 a@ Mas u2ino a@ Estudiando1@ )requipa 1@ (+ - ( 1@ emenino 1@ ,ra1a ando

@ Cerro o2orado @ (' - 3% @ ,ra1a ando 4d@ !ose Luis *. 4 R. d@ 3( a 3$ estudiandoe@ Jana uara e@ de 36 a mas d@ Desemp2eadoQ@ Otros

MARCAR MAS DE UNA SOLO EN LAS 1UE SE ESPECI?I1UE$. 5n mas u2ina 5podría ser una op i>n%6. 5


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Modelo de la encuesta (hoja 2)

%'. 5CuB2 es 2a raG>n prin ipa2 por 2a que Qre uenta estos($. 5En que a22e 2e gustaría que este u1i ado e2 1ardentro

1ares de 2as a22es de2 entro de )requipaa@ )ten i>n a@ :e2a1@ M si a 1@ San ran is o

@ *e1idas @ Santa martad@ )m1iente d@ Mora2e@ LimpieGa e@ "garteQ@ Otros (6. 5Con uBntos am1ientes 2e gustaría que uente% . 5n ( . 5CuBnto aQoro onsidera de su agradoe@ Seguridad a@ +0(0. 5

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