COVID-19 MENA CONSUMER SENTIMENT TRACKER · as for Egypt, Jordan, Lebanon and Morocco the sample...

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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker © 2020 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. COVID-19 MENA CONSUMER SENTIMENT TRACKER UNDERSTANDING ATTITUDES, BEHAVIORS AND FUTURE EXPECTATIONS (KSA, UAE, Egypt, Morocco, Jordan, Lebanon) Wave 1: 20 th 23 rd March, 2020

Transcript of COVID-19 MENA CONSUMER SENTIMENT TRACKER · as for Egypt, Jordan, Lebanon and Morocco the sample...

Page 1: COVID-19 MENA CONSUMER SENTIMENT TRACKER · as for Egypt, Jordan, Lebanon and Morocco the sample represents the more urban and connected population. Where results do not sum to 100

© Ipsos | COVID-19 MENA Consumer Sentiment Tracker

© 2020 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information

and may not be disclosed or reproduced without the prior written consent of Ipsos.

COVID-19 MENA CONSUMER SENTIMENT TRACKER

UNDERSTANDING ATTITUDES, BEHAVIORS AND FUTURE EXPECTATIONS

(KSA, UAE, Egypt, Morocco, Jordan, Lebanon)

Wave 1: 20th – 23rd March, 2020

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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker© Ipsos | COVID-19 MENA Consumer Sentiment Tracker2 ‒

KEY HIGHLIGHTS

1- People Support Strict Measures to Contain The Virus

People are largely supporting of the idea of self-containment to help

stopping the spread of the virus.

2- Fears Towards Financial Security Outweigh Concerns on

Personal Health

People believe the virus is more likely to impact their jobs and financial

wellbeing as opposed to personal health.

3- Precautionary Measures Are Displayed Across MENA. However,

There Are Differences

The vast majority across the region are spending more time at home

and there is an increase in e-commerce. People in Jordan and Lebanon

more likely to stock up on food and water compared to other countries.

4- Significant Level of Distrust Towards What People Are Hearing

About COVID-19

Many believe that the media exaggerates the magnitude of the situation,

and that a significant amount of the information they are receiving about

the virus is inaccurate.

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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker

72%

59%

73%

89%85% 88%

19%

30%

20%

9% 13% 9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

KSA UAE Egypt Jordan Lebanon Morocco

HIGH SUPPORT FOR CLOSING BORDERS - NOTICEABLY LOWER IN THE UAE.

3 –

We should close the borders of my country and not allow anyone in or out until the virus is proven to be contained

Strongly agree Somewhat agree

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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker

PERCEIVED PERSONAL THREAT IS RELATIVELY LOW ACROSS ALL COUNTRIES, BUT MUCH LOWER IN JORDAN AND LEBANON.

4 –

What level of threat do you think the coronavirus poses to you personally?

25% 26% 28%19% 16%

28%

31% 27%29%

21% 25%

23%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

KSA UAE Egypt Jordan Lebanon Morocco

Very high threat High threat

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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker5 –

MAJORITY ARE CONCERNED WITH THE THREAT OF COVID-19 TO THEIR COUNTRY, WITH UAE SLIGHTLY LOWER.

What level of threat do you think the coronavirus poses to your country?

36% 33%

45%

35%

45% 47%

38%

33%

39%

39%

44%32%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

KSA UAE Egypt Jordan Lebanon Morocco

Very high threat High threat

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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker6 –

MAJORITY ALSO CONCERNED WITH THE IMPACT ON THEIR JOBS, WITH SIMILAR LEVELS OF CONCERN ACROSS THE REGION.

What level of threat do you think the coronavirus poses to your job or business?

30% 30%36%

30% 28%36%

37% 34%

35%38% 42% 29%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

KSA UAE Egypt Jordan Lebanon Morocco

Very high threat High threat

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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker

UAE HIGHLY LIKELY TO THINK THE MEDIA IS EXAGGERATING. THE REST OF THE REGION IS SIGNIFICANTLY MORE TRUSTING.

7 –

The media has exaggerated the extent of the coronavirus outbreak

21%26%

17% 17%8%

19%

29%

36%

22%29%

27%

25%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

KSA UAE Egypt Jordan Lebanon Morocco

Strongly agree Somewhat agree

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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker

46%54%

44%40%

46%39%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

KSA UAE Egypt Jordan Lebanon Morocco

TRUST IN THE ACCURACY OF CORONAVIRUS ASSOCIATED INFORMATION IS SIMILAR THROUGHOUT THE MENA REGION.

8 –

% of inaccurate information received

How much of the information you have been receiving about Corona do you think is inaccurate?

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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker

LEBANON LEAST OPTIMISTIC IN THINGS GOING BACK TO NORMAL IN JUNE.

9 –

I expect things to return to normal by June

37% 39%30% 31%

12%

42%

41% 38%

47%50%

48%

38%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

KSA UAE Egypt Jordan Lebanon Morocco

Strongly agree Somewhat agree

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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker

If I were diagnosed, I would quarantine myself immediately for at least 14 days.

THE IDEA OF SELF-QUARANTINE IS ACCEPTED ACROSS THE REGION, WITH MOST SHOWING WILLINGNESS.

10 –

78%71%

79%

93% 91% 89%

15%21%

15%

5% 8%8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

KSA UAE Egypt Jordan Lebanon Morocco

Strongly agree Somewhat agree

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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker

EXPECTATIONS OF SOMEONE CLOSE BEING INFECTED MOST NOTICEABLE IN LEBANON FOLLOWED BY UAE AND EGYPT.

11 –

How likely or unlikely do you think each of the following are to occur as a result of the Coronavirus or COVID-19?

12%16% 15%

11%16% 14%

25%

27% 29%28%

35%

22%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

KSA UAE Egypt Jordan Lebanon Morocco

Very likely Somewhat likely

Someone close to me will be infected by the virus.

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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker

49%53%

23%

50% 47%52%

43% 38%

59%

43% 49% 41%

8% 9%18%

7%5%

7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

KSA UAE Egypt Jordan Lebanon Morocco

MOST PERCEIVE PEOPLE AROUND THEM TO BE TAKING THE CORONAVIRUS SERIOUSLY, EGYPT TO A LESSER EXTENT.

12 –

How seriously would you say people around you are taking the Coronavirus threat?

Very seriously Somewhat seriously Not at all seriously

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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker

SUBSTANTIAL INCREASES IN TIME SPENT AT HOME. DELIVERY OF FOOD AND GROCERIES ONLY SLIGHTLY UP, LESS SO IN JORDAN AND MOROCCO.

70%

88%

71%

68%

68%

68%

0% 20% 40% 60% 80% 100%

Morocco

Lebanon

Jordan

Egypt

UAE

KSA

18%

25%

16%

30%

29%

28%

0% 20% 40% 60% 80% 100%

Morocco

Lebanon

Jordan

Egypt

UAE

KSA

Spending Time at Home Have food or groceries delivered to your home

13 –

Thinking now about your day to day activities, would you say you are doing each of the following more frequently or less frequently compared to one month ago?

% More frequently % More frequently

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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker

STOCKPILING BEHAVIOR PREVALENT IN LEBANON AND JORDAN WHILE RELATIVELY LOWER IN THE REMAINDER OF THE REGION.

23%

45%

40%

16%

21%

22%

0% 10% 20% 30% 40% 50%

Morocco

Lebanon

Jordan

Egypt

UAE

KSA

9%

32%

33%

11%

19%

17%

0% 10% 20% 30% 40% 50%

Morocco

Lebanon

Jordan

Egypt

UAE

KSA

Stocking Up on Food Stocking Up on Water

14 –

Have you started doing any of the following specifically to protect yourself from COVID-19?

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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker

SUPPLY SHORTAGES’ ACCOUNTABILITY WILL BE DIRECTED AT ABNORMAL STOCKPILING RATHER THAN SUPPLY CHAIN INEFFICIENCIES.

People stockpiling food and other products

68%

67%

73%

71%

59%

72%

32%

33%

27%

29%

41%

28%

KSA

UAE

Egypt

Jordan

Lebanon

Morocco

Egypt most likely

to blame irregular

stockpiling for

any upcoming

shortages.

73%

Lebanon most

likely to hold

supply chains

liable for any

forthcoming

scarcities.

41%

Because of a disruption in the supply and distribution of food and other products

15 –

If there is a shortage of food and supplies at my local grocery store, it will be because of…

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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker

48%

34%

47%

35% 33% 35%

22%

29%

22%

19%19%

29%

19%

23%20%

17% 19%

13%

12%14% 11%

29% 29%23%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

KSA UAE Egypt Jordan Lebanon Morocco

16 –

EVIDENT RISE IN RESORTING TO E-COMMERCE IN KSA AND EGYPT IN SPECIFIC, WITH SIGNS OF SIMILAR SHIFTS ACROSS THE REGION.

What about each of the following, would you say are doing each of the following more frequently or less frequently compared to one month ago?

Using e-commerce to purchase products you would normally buy in-store

More frequently Less frequently No change I rarely or never do this activity

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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker

MAJORITY IN MOST COUNTRIES FORESEE AN IMPACT ON THEIR FINANCIAL SITUATION WITH THE DISTRESS SLIGHTLY LOWER IN KSA AND UAE.

17 –

48% 45%52%

58%54% 57%

33% 38%

35%32% 37% 32%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

KSA UAE Egypt Jordan Lebanon Morocco

Strongly agree Somewhat agree

The coronavirus will have a financial impact on you and your family.

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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker

METHODOLOGY AND NOTES

18 ‒ © Ipsos | COVID-19 MENA Consumer Sentiment Tracker

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Country Sample

KSA 1000

UAE 1000

Egypt 1000

Jordan 500

Lebanon 500

Morocco 500

© Ipsos | COVID-19 MENA Consumer Sentiment Tracker19 –

These are the results of an Ipsos survey conducted March 20-23 2020

in the MENA Region. The study covered KSA, UAE, Egypt, Jordan,

Lebanon and Morocco and was conducted through online surveys.

For KSA & UAE, the sample is representative of the general population,

as for Egypt, Jordan, Lebanon and Morocco the sample represents the

more urban and connected population.

Where results do not sum to 100 or the ‘difference’ appears to be +/-1

more/less than the actual, this may be due to rounding, multiple

responses or the exclusion of don't knows or not stated responses. The

precision of Ipsos online polls are calculated using a credibility interval

with a poll of 1,000 accurate to +/- 3.5 percentage points. For more

information on the Ipsos use of credibility intervals, please visit the

Ipsos website (www.Ipsos.com).

METHODOLOGY

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© Ipsos | COVID-19 MENA Consumer Sentiment Tracker

See methodology notes for full description of the data collection specifications20 ‒

ABOUT IPSOS

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present in 90 markets and employing more than 18,000 people.

Our research professionals, analysts and scientists have built

unique multi-specialist capabilities that provide powerful

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surveys, social media monitoring, and qualitative or

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GAME CHANGERS

In our world of rapid change, the need for reliable information

to make confident decisions has never been greater.

At Ipsos we believe our clients need more than a data supplier,

they need a partner who can produce accurate and relevant

information and turn it into actionable truth.

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Ultimately, success comes down to a simple truth:

You act better when you are sure.

Page 21: COVID-19 MENA CONSUMER SENTIMENT TRACKER · as for Egypt, Jordan, Lebanon and Morocco the sample represents the more urban and connected population. Where results do not sum to 100

For More Information:

Mohammed MinawiChief Client Officer – Ipsos in [email protected]

THANK YOU

Nicola QahoushResearch Manager – Ipsos in [email protected]