COVID-19 MENA CONSUMER SENTIMENT TRACKER · as for Egypt, Jordan, Lebanon and Morocco the sample...
Transcript of COVID-19 MENA CONSUMER SENTIMENT TRACKER · as for Egypt, Jordan, Lebanon and Morocco the sample...
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
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COVID-19 MENA CONSUMER SENTIMENT TRACKER
UNDERSTANDING ATTITUDES, BEHAVIORS AND FUTURE EXPECTATIONS
(KSA, UAE, Egypt, Morocco, Jordan, Lebanon)
Wave 1: 20th – 23rd March, 2020
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker© Ipsos | COVID-19 MENA Consumer Sentiment Tracker2 ‒
KEY HIGHLIGHTS
1- People Support Strict Measures to Contain The Virus
People are largely supporting of the idea of self-containment to help
stopping the spread of the virus.
2- Fears Towards Financial Security Outweigh Concerns on
Personal Health
People believe the virus is more likely to impact their jobs and financial
wellbeing as opposed to personal health.
3- Precautionary Measures Are Displayed Across MENA. However,
There Are Differences
The vast majority across the region are spending more time at home
and there is an increase in e-commerce. People in Jordan and Lebanon
more likely to stock up on food and water compared to other countries.
4- Significant Level of Distrust Towards What People Are Hearing
About COVID-19
Many believe that the media exaggerates the magnitude of the situation,
and that a significant amount of the information they are receiving about
the virus is inaccurate.
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
72%
59%
73%
89%85% 88%
19%
30%
20%
9% 13% 9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
HIGH SUPPORT FOR CLOSING BORDERS - NOTICEABLY LOWER IN THE UAE.
3 –
We should close the borders of my country and not allow anyone in or out until the virus is proven to be contained
Strongly agree Somewhat agree
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PERCEIVED PERSONAL THREAT IS RELATIVELY LOW ACROSS ALL COUNTRIES, BUT MUCH LOWER IN JORDAN AND LEBANON.
4 –
What level of threat do you think the coronavirus poses to you personally?
25% 26% 28%19% 16%
28%
31% 27%29%
21% 25%
23%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
Very high threat High threat
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MAJORITY ARE CONCERNED WITH THE THREAT OF COVID-19 TO THEIR COUNTRY, WITH UAE SLIGHTLY LOWER.
What level of threat do you think the coronavirus poses to your country?
36% 33%
45%
35%
45% 47%
38%
33%
39%
39%
44%32%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
Very high threat High threat
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker6 –
MAJORITY ALSO CONCERNED WITH THE IMPACT ON THEIR JOBS, WITH SIMILAR LEVELS OF CONCERN ACROSS THE REGION.
What level of threat do you think the coronavirus poses to your job or business?
30% 30%36%
30% 28%36%
37% 34%
35%38% 42% 29%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
Very high threat High threat
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
UAE HIGHLY LIKELY TO THINK THE MEDIA IS EXAGGERATING. THE REST OF THE REGION IS SIGNIFICANTLY MORE TRUSTING.
7 –
The media has exaggerated the extent of the coronavirus outbreak
21%26%
17% 17%8%
19%
29%
36%
22%29%
27%
25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
Strongly agree Somewhat agree
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
46%54%
44%40%
46%39%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
TRUST IN THE ACCURACY OF CORONAVIRUS ASSOCIATED INFORMATION IS SIMILAR THROUGHOUT THE MENA REGION.
8 –
% of inaccurate information received
How much of the information you have been receiving about Corona do you think is inaccurate?
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
LEBANON LEAST OPTIMISTIC IN THINGS GOING BACK TO NORMAL IN JUNE.
9 –
I expect things to return to normal by June
37% 39%30% 31%
12%
42%
41% 38%
47%50%
48%
38%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
Strongly agree Somewhat agree
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
If I were diagnosed, I would quarantine myself immediately for at least 14 days.
THE IDEA OF SELF-QUARANTINE IS ACCEPTED ACROSS THE REGION, WITH MOST SHOWING WILLINGNESS.
10 –
78%71%
79%
93% 91% 89%
15%21%
15%
5% 8%8%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
Strongly agree Somewhat agree
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
EXPECTATIONS OF SOMEONE CLOSE BEING INFECTED MOST NOTICEABLE IN LEBANON FOLLOWED BY UAE AND EGYPT.
11 –
How likely or unlikely do you think each of the following are to occur as a result of the Coronavirus or COVID-19?
12%16% 15%
11%16% 14%
25%
27% 29%28%
35%
22%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
Very likely Somewhat likely
Someone close to me will be infected by the virus.
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
49%53%
23%
50% 47%52%
43% 38%
59%
43% 49% 41%
8% 9%18%
7%5%
7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
MOST PERCEIVE PEOPLE AROUND THEM TO BE TAKING THE CORONAVIRUS SERIOUSLY, EGYPT TO A LESSER EXTENT.
12 –
How seriously would you say people around you are taking the Coronavirus threat?
Very seriously Somewhat seriously Not at all seriously
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
SUBSTANTIAL INCREASES IN TIME SPENT AT HOME. DELIVERY OF FOOD AND GROCERIES ONLY SLIGHTLY UP, LESS SO IN JORDAN AND MOROCCO.
70%
88%
71%
68%
68%
68%
0% 20% 40% 60% 80% 100%
Morocco
Lebanon
Jordan
Egypt
UAE
KSA
18%
25%
16%
30%
29%
28%
0% 20% 40% 60% 80% 100%
Morocco
Lebanon
Jordan
Egypt
UAE
KSA
Spending Time at Home Have food or groceries delivered to your home
13 –
Thinking now about your day to day activities, would you say you are doing each of the following more frequently or less frequently compared to one month ago?
% More frequently % More frequently
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
STOCKPILING BEHAVIOR PREVALENT IN LEBANON AND JORDAN WHILE RELATIVELY LOWER IN THE REMAINDER OF THE REGION.
23%
45%
40%
16%
21%
22%
0% 10% 20% 30% 40% 50%
Morocco
Lebanon
Jordan
Egypt
UAE
KSA
9%
32%
33%
11%
19%
17%
0% 10% 20% 30% 40% 50%
Morocco
Lebanon
Jordan
Egypt
UAE
KSA
Stocking Up on Food Stocking Up on Water
14 –
Have you started doing any of the following specifically to protect yourself from COVID-19?
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
SUPPLY SHORTAGES’ ACCOUNTABILITY WILL BE DIRECTED AT ABNORMAL STOCKPILING RATHER THAN SUPPLY CHAIN INEFFICIENCIES.
People stockpiling food and other products
68%
67%
73%
71%
59%
72%
32%
33%
27%
29%
41%
28%
KSA
UAE
Egypt
Jordan
Lebanon
Morocco
Egypt most likely
to blame irregular
stockpiling for
any upcoming
shortages.
73%
Lebanon most
likely to hold
supply chains
liable for any
forthcoming
scarcities.
41%
Because of a disruption in the supply and distribution of food and other products
15 –
If there is a shortage of food and supplies at my local grocery store, it will be because of…
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
48%
34%
47%
35% 33% 35%
22%
29%
22%
19%19%
29%
19%
23%20%
17% 19%
13%
12%14% 11%
29% 29%23%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
16 –
EVIDENT RISE IN RESORTING TO E-COMMERCE IN KSA AND EGYPT IN SPECIFIC, WITH SIGNS OF SIMILAR SHIFTS ACROSS THE REGION.
What about each of the following, would you say are doing each of the following more frequently or less frequently compared to one month ago?
Using e-commerce to purchase products you would normally buy in-store
More frequently Less frequently No change I rarely or never do this activity
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
MAJORITY IN MOST COUNTRIES FORESEE AN IMPACT ON THEIR FINANCIAL SITUATION WITH THE DISTRESS SLIGHTLY LOWER IN KSA AND UAE.
17 –
48% 45%52%
58%54% 57%
33% 38%
35%32% 37% 32%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
KSA UAE Egypt Jordan Lebanon Morocco
Strongly agree Somewhat agree
The coronavirus will have a financial impact on you and your family.
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
METHODOLOGY AND NOTES
18 ‒ © Ipsos | COVID-19 MENA Consumer Sentiment Tracker
Country Sample
KSA 1000
UAE 1000
Egypt 1000
Jordan 500
Lebanon 500
Morocco 500
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker19 –
These are the results of an Ipsos survey conducted March 20-23 2020
in the MENA Region. The study covered KSA, UAE, Egypt, Jordan,
Lebanon and Morocco and was conducted through online surveys.
For KSA & UAE, the sample is representative of the general population,
as for Egypt, Jordan, Lebanon and Morocco the sample represents the
more urban and connected population.
Where results do not sum to 100 or the ‘difference’ appears to be +/-1
more/less than the actual, this may be due to rounding, multiple
responses or the exclusion of don't knows or not stated responses. The
precision of Ipsos online polls are calculated using a credibility interval
with a poll of 1,000 accurate to +/- 3.5 percentage points. For more
information on the Ipsos use of credibility intervals, please visit the
Ipsos website (www.Ipsos.com).
METHODOLOGY
© Ipsos | COVID-19 MENA Consumer Sentiment Tracker
See methodology notes for full description of the data collection specifications20 ‒
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THANK YOU
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