COVID-19 Economic Impact on Sports Industry · 2020. 4. 2. · professional sports league, ......
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COVID-19 Economic Impact on Sports Industry March, 2020
Transcript of COVID-19 Economic Impact on Sports Industry · 2020. 4. 2. · professional sports league, ......
COVID-19 EconomicImpact on SportsIndustry
March, 2020
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COVID-19
Impact on
Sports Industry
Sport as an important economic sector
Leagues, teams, sponsors, investors, media aresuffering with COVID-19´s crisis.
Competitions being cancelled or extended.
Matches with closed gates and leagues decidingto simply paralyze their activities.
By Sports Value calculations, for every US$1 generated directly with aprofessional sports league, can reach up to US$ 2,5 produced inindirect and economy-induced effects.
Sports Industry indirect and induced effect
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Losses will be inevitable
Matchday revenues -By League- US$ million
2.256
1.400
1.089
1.011
718
544
504
296
217
200
182
111
88
79
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MLB- USA
NFL- USA
NHL-- USA
NBA- - USA
Premier League- UK
La Liga- Spain
Bundesliga-Germany
MLS-USA
Série A -Italy
Série A-Brazil
Ligue 1- France
Netherlands
Turkey
Scotland
Portugal
Source: Sports Value
COVID-19
Impact on
Sports Industry
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Losses will be inevitable
According to Forbes, the big professional sportsleagues will loose US$ 5 billion in revenues.
KPMG predicted that Top 5 European Leagueswill loose other US$ 4,5 billion in revenues.
Losses = Gate receipts, broadcast rights, product sales and sponsorships
Sports Value´s prediction shows that professional sports sector will loose more
than US$ 15 billion with COVID-19.
9% of all Sports Pro revenues.
2% of global Sports Industry .
COVID-19
Impact on
Sports Industry
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Challenges &
New trendsPeople are enclosed in their homes.
Digital environment will be afundamental response to thisconfinement.
For work and leisure.
Brands need to exploit this highunique home audience.
Global4,6 billion people are connected
in Internet.
3,8 billion in social media platforms.
US$ 3,5 trillion e-commerce sales in 2019.
The world is in lockdown!
Football fan and shoppers
How to work on this environment?
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Teams and idols at social network
Source: Result Sports
Big idols have more followers on social media than
their clubs.
Challenges &
New trends
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Continuous fan engagement work.
Use digital channels, players and formerplayers/coaches to entertain the fan.
Use this new content to create new deliveries forsponsors.
Providing new unique content for broadcast andrights holders.
Develop leisure and sports activities to parents andtheir kids at home.
Create weekly activities to the fans at social network,posting, interacting and exchanging passion.
What leagues and teams MUST do:
How to work on this environment?
Challenges &
New trends
Contact
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Sports marketing branding, sponsorships, valuations.
Amir [email protected]+55 11 99749-2233
https://www.sportsvalue.com.br/
Our Services
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