TABLE OF CONTENTS

Abstract

Mission statement

Vision statement

Strategic plans

Service mix

Operational plan.

Inventory method.

Competition analysis

Competition analysis

Marketing plan.

Human resource plans.

Financial structure.

Conclusion

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ABSTRACT

How many times have you thought that if there could be some one who

could buy fruits and vegetables for you, chop them as per your requirements

and all you would have to concentrate on is making it delicious and delight

taste buds.

Fresh is an service enterprise that would cater exactly the same, it would buy

fruits and vegetables according to your requirement and then hygienically

chop and clean it the way you want it to be, and all this just a call away.

Fresh will be a project designed and developed at low costs but will be

executed at high standards of professionalism in every aspect of the

business.

Innovation would correlate with Fresh throughout the life span of Fresh;

innovation would be practiced in every thing right from

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THE BELLAGIO

MISSION STATEMENT

To establish Fresh as one of the leading revenue generator and a quality

service provider in the business of fresh fruits and vegetable leaning and

chopping.

VISION STATEMENT

To become a premium conglomerate with a clear focus on our business.

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THE BELLAGIO

STRATEGIC PLANS

At the initial level with investment in plant and machinery being 23500

Fresh’s strategic plan is to start up with a very small project as to check the

market perception for services like fruit and vegetable chopping.

After the success of the first outlet of Fresh, we plan to expand in terms of

number of outlets and areas covered. The first expansion drive would take

place after the first year creating 2 additional outlets at # and #. And

substantially increase the number of outlets by at least 3 every year.

After having successfully operated in Bangalore for 6 years and enough

confidence on the proposition strengthened by strong financial stability and

the un catered market proving to be a huge profit generating source Fresh

can now diversify even out of Bangalore following its primarily strategic

plans of expanding slowly but substantially.

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SERVICE MIX

The service

Fresh would be aimed at providing quality service in the niche

field of fruits and vegetable chopping to its customers. The service mix there

fore includes the service of accepting and delivering the chopped and

cleaned vegetables in time.

Price

The cleaned and chopped vegetables and fruits would be

available to the masses in variable prices ranging from a profit margin of 7%

to 10%

For permanent premium customers like restaurants and mess the

pricing would be a bit less compared to the other retail and household

customers, primarily because restaurants and mess always look for cost

cutting in almost every thing, hence if the service available to them is

proving more costly then they themselves doing it they would obviously go

for doing it themselves.

The pricing strategy is based upon the principle that profits can

be generated in low margins by increasing the number of customers. This

strategy helps the business to maintain a healthy growth rate throughout its

lifespan.

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OPERATIONAL PLAN.

Fresh would collect orders from its clients mainly from households,

restaurants, mess, hostels, and canteens.

Fresh will have delivery schedule four times a day and the time to

give order: -

Delivery Last Order Time

Morning (6 am) 12 pm

Afternoon (12 pm) 11 am

Evening (5 pm) 4 am

Night (8pm) 7 am

Other than this delivery schedule customers can collect it directly

from the enterprise.

Quality vegetables would be brought directly from the farm since the

purchase will be at large quantities, Fresh would enjoy buying at

relatively cheaper prices and then forwarding the vegetables and fruits

to the customers at market prices along with few service charges of

chopping and cleaning.

Weekly accounts of regular customers would be maintained.

Regular customers would be given an unique identification number

which would make it easy for the customer to place the order and

Fresh to supply the goods.

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THE BELLAGIO

INVENTORY METHOD.

Just in time Inventory method

After having substantial experience in form of time in the business and

having had an idea of the approximate requirements of the customers

Fresh can adopt Just in time inventory method to reduce the cost of

holding inventory and this method will also help in a proper flow of

inventories.

COMPETITION ANALYSIS

As in Bangalore there are no direct competitors as such, but an insight to

the kind of service that Fresh provides its indirect competitors could be

the other fresh vegetable and fruit outlets that provide home delivery,

however the service mix of Fresh is very different from the other outlets.

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THE BELLAGIO

MARKETING PLAN.

Target customers

Households, restaurants, mess, hostels, and canteens.

The major target customers of Fresh are the restaurants, mess and

canteens that are ready to out source their purchase and chopping work to

an enterprise such as Fresh.

Segment market

The dual career families are also a segment market for Fresh, the

enterprise would reduce the burden on these dual career households,

Fresh from being an option for your day to day needs becomes a prime

option on events like parties and occasions.

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Marketing strategy

Personal selling

The only way Fresh markets its products is through personnel selling

The steps involved in doing the same are: -

Identifying potential customers in the hotels and restaurants space

Acclaiming them about the facilities

Providing them approachability.

Negotiating and approving the agreement.

Positioning

Uniqueness in everything.

By the positioning statement Fresh claims to have uniqueness in every

aspect of its business right from the business proposition to the way we

purchase, clean, chop, maintain hygiene, and distribute.

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HUMAN RESOURCE PLANS.

Since almost all the employees required are unskilled there is no

recruitment and planning structure, however effective training in matters

of their job and communication with customers would be provided.

Motivation in terms of incentives would be provided in order to keep the

employees dedicated towards their work.

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FINANCIAL STRUCTURE.

Cost of the project.

Particulars Amount

Chopping machines (2) and tools 8000.00

Installation charges 500.00

Electricity and telephone deposit 2000.00

Room rent 3000.00

Delivery cycles (3) 4000.00

Working capital 6000.00

Total 23500.00

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Financial feasibility of the proposition

Type Revenues Margin (%) Profit

Type 1 3,65,000 7 2,55,000

Type 2 60,000 10 6,000

Type 3 40,000 10 4,000

Sales revenue 2,65,000

Estimation of profits.

Particulars Amount

Sales revenue 2,65,000

Salary and wages (1200*5*12) 72,000

Electricity and telephone expenses 12,000

Repairs to equipments and addition to tools 5,000

Variable overheads 10,000

99,000

Profit before tax 1,64,000

Tax 6,400

Profit after tax 1,57,600

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CONCLUSION

With the kind of innovation shown in every aspect by Fresh success just

seems to be a matter of time for Fresh. The market for chopping of fruits and

vegetables is very niche but very profitable to.

The Client base will be the key to Fresh’s success and Fresh portrays

a positive innovative approach to business, its challenges and possibilities.

In drawing on everyday and exceptional experiences Fresh will be an

enterprise their customers and employees truly connects with.

Fresh, hygienic and always innovative.

Fresh……….

A fruit and vegetable cleaning and chopping enterprise.

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