Coverage Report [February 2016] - Genesis...
Transcript of Coverage Report [February 2016] - Genesis...
Executive Summary
Genesis Foundation hosted a one-of-a-kind fundraiser – 40 CEOs sing for GF Kids, in Mumbai. The uniquefundraiser saw CEOs from different organizations taking to the mic to support the treatment of critically ill under-privileged children.
The team created a pre event buzz in the media prior to the event and managed media on ground creatingopportunities of interviews with the CEOs. We got some really good post event media exposures which not onlyhighlighted the experience shared by CEOs in the initiative but also highlighted the cause behind organizing ‘40CEOs sing for GF Kids’ and got covered in The Times of India, Mumbai Age and Hindustan Times.
The event saw the presence of around 42 media houses. As a result of the media outreach, we garnered 42media exposures in print, online and electronic channels in total.
• Drive maximum visibility for the event by getting the key media to attend and cover the event
Objective
• Invited the key media covering the entertainment, business, and CSR beat to engage with Prema Sagar, JyotiSagar, Dia Mirza and the CEOs
Approach
• Media interviews• Invite the media• On-ground coordination
• Press release highlighting the key highlights of the event
Initiatives
Results• 42 media exposures including pre and post event articles • High impact stories covering GF’s cause in CNBC Tv 18, ET Now
The Times of India, Adgully and MXM India etc.
Portal Adgully.com
Headline My vision is to fight for the underprivileged’s survival: Prema Sagar
Portal Mxmindia.com
Headline CEOs sing a song in support…
Publication Radioandmusic.com
Headline CEOs sing at Genesis Foundation event
Publication Mumbailive.com
Headline गरजू मुलाांच्याउपचारासाठी ममळणार निधी
Publication Press 9 News
Headline Link (Facebook)
Publication Newstainment
Headline Link (Facebook)
PublicationBollywood Fungama - Youtube
Headline BRAND AMBASSADOR DIYA MIRZA SUPPORT UNDER PRIVILEGED CHILDREN WITH GENESIS FOUNDATION
Publication Hungama Media Group – Daily Motion
Headline Brand Ambassador Diya Mirza Support Under Privileged Children With Genesis Foundation
Publication NMF Media - YouTube
Headline Dia Mirza Supports Under Privileged Children With Genesis Foundation
Publication Quetta Web
Headline Dia Mirza the Brand Ambassador Support Under Privileged Children With Genesis Foundation
Publication Canara News
Headline Dia Mirza cheering 40 CEOs sing for Genesis Foundation Kids to raise fund for under privileged kids
Publication Bollywood and Glamour
Headline Dia Mirza At The Fund Raising Event ‘40 CEOs Sing For GF Kids’
Publication YOYO TV Hindi
Headline Dia Mirza At The Fund Raising Event ‘40 CEOs Sing For GF Kids’
Publication Orient Publication
Headline The second edition of ‘40 CEOs Sing for GF Kids’ ends on a rocking note
Publication ANI
Headline The Second Edition of ‘40 CEOs Sing for GF Kids’ Ends on a Rocking Note
Publication Equities
Headline The Second Edition of ‘40 CEOs Sing for GF Kids’ Ends on a Rocking Note
Publication DumKhum
Headline Genesis Foundation – 40 CEOs sing for GF Kids
Publication Business Wire
Headline The Second Edition of ‘40 CEOs Sing for GF Kids’ Ends on a Rocking Note
Publication Sitaaron Ki Duniya
Headline The second edition of ‘40 CEOs Sing for GF Kids’ ends on a rocking note
Publication Star Friday
Headline Dia Mirza marks a year as the inspiring Ambassador for GF initiatives
Publication Bollywood and TV Tadka
Headline The second edition of ‘40 CEOs Sing for GF Kids’ ends on a rocking note