THE IMPACT OF WORD OF MOUTH (WOM) ON THE PURCHASING DECISION AT PT.MEGA CENTRAL AUTONIAGA MEDAN

SKRIPSI

By William Cokro090010165

MANAGEMENT STUDY PROGRAM STIE INFORMASI TEKNOLOGI DAN BISNISAPRIL 2014

THE ANALYSIS OF COMPENSATION TOWARDS THE EMPLOYEES PRODUCTIVITY IN PT. AUTO2000 CAB.GATOT SUBROTO -MEDAN

SKRIPSI

This Skripsi is done as one of the requirements to complete the Bachelor Degree on the Study Program of Management STIE IT&B

By Juliadi00620102160

MANAGEMENT STUDY PROGRAM STIE INFORMASI TEKNOLOGI DAN BISNISOCTOBER 2010

STATEMENT OF ORIGINAL AUTHORSHIPName of Candidate:1.5 spacing

Student ID.:Degree:Title of Skripsi:TO ANALYZE THE CUSTOMER LOYALTY THROUGH PRODUCT AND SERVICES AT CV. ENVIRO NAGA MAS MEDAN2 spacing & 2 tabI confirm that materials contained in this Skripsi are my own work. Where the words of others have been drawn upon, whether publishes or unpublished, due acknowledgments have been given. I also hereby declare that the materials contained in this Skripsi have not been published before or presented for another programme or degree in any university.

Medan,....................................ApplicantMaterai Rp. 6000

Meiriana05078031

LETTER OF APPROVAL16 BOLD

TO ANALYZE THE CUSTOMER LOYALTY THROUGH PRODUCT AND SERVICES AT CV. ENVIRO NAGA MAS MEDAN15 bold & 1.5 spacing

Student ID: ID IT&BStudents Name:Concentration:Skripsi Title:Date : September 2013Head of Management Study Program

(Darwan Tanady, BSc,MM,MBA) NIDN. 0130098201

Date : Skripsi Advisor

()

SKRIPSI VALIDITY FORM16 BOLD

TO ANALYZE THE CUSTOMER LOYALTY THROUGH PRODUCT AND SERVICES AT CV. ENVIRO NAGA MAS MEDAN15 bold & 1.5 spacing

Is arranged and maintained by :Student ID: ID IT&BStudents Name:EXAMPLE,adjust with your date of SKRIPSI Convene

in front of the examiner committee on 27th October 2013 and is declared has fulfilled most of the requirement in order to obtain Bachelor Degree.Approved by

Chief/Moderator Examiner IExaminer II

(.)()()Acknowledged by,Head of Management Study Program

(Darwan Tanady, BSc,MM,MBA) NIDN. 0130098201SKRIPSI VALIDITY FORM16 BOLD

TO ANALYZE THE CUSTOMER LOYALTY THROUGH PRODUCT AND SERVICES AT CV. ENVIRO NAGA MAS MEDAN15 bold & 1.5 Spacing

Is arranged and maintained by :Student ID: ID IT&BStudents Name:EXAMPLE,adjust with your date of SKRIPSI Convene

in front of the examiner committee on 27th October 2013 and is declared has fulfilled most of the requirement in order to obtain Bachelor Degree.Approved by

Chief/Moderator Examiner IExaminer II

(.)()()

Acknowledged by,Head of AccountingStudy Program

(Arifin, SE)NIDN. 0105028401

PREFACE16 Bold

With the grace and the blessing of the Almighty God, the Writer has completed the Skripsi entitled : THE ANALYSIS OF PROMOTION TO INCREASE SALES VOLUME AT PT XYZ MEDAN.This Skripsi is written as a partial fulfillment of the requirements for the degree of the Bachelor on the study program of management, STIE IT&B, Medan, North-Sumatra, Indonesia.In completing this writing, the writer would like to express his sincere thanks, assistance, and advice to the following people1. Dr. Agus Susanto Tan, SH,CN,MM,MBA,MKn, M.OXCEL (OXFORD-UK), DBA as the Managing Director of IT&B Campus2. Rosita Bangun, SE,M.Si as the Chairman of STIE IT&B3. Sri Aprianti Tarigan, SE., ME as the Head of Management Study Program STIE IT&B4. Mr/Mrs, as the first Skripsi Advisor who had guided me and given me instructions for the completion of this skripsi5. Juliana, SE as the Head of Academic Department and staffs who had helped me in administration at academic.6. All the staff of STIE IT&B who have given and helped me in writing this skripsi.7. All the lecturers and entire staffs who have given me knowledge from the first semester until the last semester in writing this skripsi8. The President Director of ..and his employees Thanked for their willingness to give me the opportunity to do the research and provide me with the information and data needed in the research9. My beloved parents who had fully supported me during my study from first semester until the last semester. Finally, after 3.5 years passed, I finished all of the credits and at last I prepared this skripsi to accomplish Bachelor Degree in Accounting Study Program10. My beloved friends who had guided and also shared a lot of information regarding to taxation, cheered me up when I felt desperate in the condition where I cannot find out the data needed and they also the one who encouraged me a lot in doing this skripsi until I completed this skripsi with satisfied result. Thanks a lot friends, you are my spirit!11. The writer would also like to thank all of the people who had provided suggestions, critics, encouragement and spirit for the writer in finishing this skripsi. Medan, The Writer (...) Student IDCONTENTS 16 Bold

PageSKRIPSI TITLE SKRIPSI TITLE STATEMENT OF ORIGINAL AUTHORSHIP.................................................iiLETTER OF APPROVAL.....................................................................................iiiSKRIPSI VALIDITY FORM................................................................................ivPREFACE.................................................................................................................vABSTRAK.............................................................................................................viABSTRACT.............................................................................................................viiCONTENTS............................................................................................................viiiLIST OF TABLES..................................................................................................LIST OF FIGURES.................................................................................................Chapter IINTRODUCTION..................................................................1.1. Background of Study ................................................1.2. Problem Identification ..............................................1.3. The Scope of Study................................................1.4. Objective.............................................................1.5. Benefits...............................................................1.6. Theoretical Framework and Hypo skripsi ...................1.7. Systems of Writing.................................................Chapter IITHEORETICAL BACKGROUND.............................................2.1Definition of Management........................................2.2 The Functions of Management................................. 2.3 The Scope of Management....................................Chapter IIIRESEARCH METODOLOGY.......................................................3.1. The Research Design....................................................3.2. The Research Object..............................................3.3. Definition of Operational Variables.................................3.4. Data Collection Methods.....................................3.5. Data Analysis Methods...............................................Chapter IVRESULT AND ANALYSIS...........................................................4.1. The Brief History of The Company..................................4.2. The Organization Structure.............................................4.3. Descriptive Statistics...................................................4.4. Test of the Data Quality...........................................4.5. Test of HypoSKRIPSI.................................................4.6. Result and Analysis............................................Chapter VCONCLUSIONS AND RECOMMENDATIONS............................1.8. Conclusions...............................................................1.9. Recommendations....................................................LIST OF REFERENCES..................................................................................APPENDIX

LIST OF FIGURES16 BOLD

PageFigures 2.1Branding10Figures 2.2Promotion12

LIST OF TABLES16 BOLD

PageTables 2.1Branding......................................................................................................14.Tables 2.2Promotion16

ABSTRAK16 BOLD

ANALISA LAPORAN KEUANGAN PADA PT ABC12 bold & 1.5 spacing

Meiriana0507803114 BOLD

HasilAnalisa ..Kesimpulan yang dapatdiambiladalahsebagaiberikut (translate your abstract into Indonesian)

Kata Kunci: Laporan Keuangan, Likuiditas

Note : Maximum 500 words (prepare in Indonesian and English)

ABSTRACT16 BOLD

TO ANALYZE THE CUSTOMER LOYALTY THROUGH PRODUCT AND SERVICES AT CV. ENVIRO NAGA MAS MEDAN12 bold & 1.5 spacing

Meiriana0507803114 BOLD

Construction project produce a complex and large amount of information. The writer chooses the title : The Analysis Promotion to Increase Sales Volume at PT. XYZ Medan.From the result of coefficient correlation between variable x and variable y, resulted 0.533 which menas that it is higher than the product moment with n = 30 respondents is 0.344.

Keywords : Promotion, Sales Volume

Note : Maximum 500 words

16 bold

LIST OF REFERENCE 2 spacing & 1x TabKotler, P., Armstrong G., Brown L., 2004. Principles Marketing, 5th edn, Pearson Education.2 spacing

Sekaran, U., 2003. Research Methods for Business : ASkill Building Approach, 4th edn. John Wiley & Sons, Inc. 1 Spacing

LIST OF APPENDIX16 BOLD

2 spacing & 1x tabPage2 spacing & 12 font , bold

Appendix 1Statistic60

SKRIPSI REVISION STATEMENT FORMI, undersigned below:Students name:Evy SusantyStudent ID:07201031019Phone/Mobile:0812 6378 0111Class:LouisianaThe title:The Usage of Financial Derivatives as the Mechanism to Mitigate the Risk of Exchange Rate Fluctuations at Cv. Grand Indo Surfacing

Here by I declared that I have revised the skripsi based on the Skripsi Convention result which have been done on:Day/Date:Friday, 08th April 2011Time:02.00 PMPlace:IT&B CampusWith complete and accurate according to advise given by the examiner commisions.Herewith this statement I made is true with the hope of Sir/Madam consideration. Thank you for your attention.Medan, . 2011ApplicantApproved by:Meterai Rp. 6000

Skripsi Advisor ()

()Examiners Agreement:Commission as students examiner mentioned above, is allowed to revise his/her final report done by students.Examiners Commission:Moderator Examiner IExaminer II

(..) (.) ()