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IC Market Tracking Wood Preservation in

Europe 2018

• Switzerland

• Austria

• France

• Germany

• Belgium

• Netherlands

Your Benefits at a Glance

S.2

Benefits

Overview of the development of the total market and the individual segments.

Market Forecasts for all product segments and regions for the upcoming three years, based on our econometric models.

Awareness of Market Position and development during the last two years, in comparison with major competitors and with respect to:

• Total Market in Terms of Value and quantity

• Product type: • Interior use: Thin Film System (Oil / Wax) – Thick Film System (Varnish)

• Exterior use: Thin Film System (Pre Grey / Oil / Glaze) - Thick Film System (Top Coat / Finish)

• Application areas: • Interior use: Doors / Stairs / Furniture / Wood Floor / Others

• Exterior use: Windows / Doors / Façade / Terrace / Others

• Distribution Channels: Direct Business Trade / Wholesale / Specialized and Retail Trade / DIY,

Hardware Stores, Building Materials Trade / Others

Information about the most important Factors of Influence

Graphic Presentation of the results facilitates the development of your own strategies

© Interconnection Consulting

S.3

Market Structure

IC Market Tracking® Wood Preservation in Europe 2018

For each segment the total market and market shares and/or profiles of the top players for the last two years and forecasts for the next three years are available in the study.

Product Groups

Germany Austria Switzerland France Belgium Netherlands

Market by..

Application Areas Distribution Channels

Direct (to Industry and Professional Processors)

Stairs/ Int. Doors

Furniture

Others

Thin Film Systems (Oils/Waxes)

Thick Film Building System (Thick Film

Stains)

Thick Film Systems (Varnishes)

Thin Film Building System (Thin Film

Stains)

Windows / Ext. doors

Facades

Terrace

Others

Exterior Interior

Wood floors

Wholesale (paint and wood wholesaling - indirect distribution to professional

fabricators)

Specialized and retail trade (distribution to end

consumers)

DIY, hardware stores, building materials trade

Exterior Interior

Others

Pre Grey


Definitions and Demarcations

S.4

Definitions

Components applied outside. The need of protection related is usually more important as they are more exposed to pest (fungi, mold, insects). Other areas (outside construction) like boats e.g. are not included.

Thick Film Building System (Thick Film Stains)

The thick film dedicated for outdoor material including top coat, finish and glaze. - A top coat is a final layer used on the wood to enhance the protection already in place or to change the appearance. - A finish is only different from a topcoat in the way, that the same product is applied few times on the

same surface.

Thin Film Systems (Oils/Waxes)

Thick Film Systems (Varnishes)

In this report, “wood preservation” refers to every wood component used in the construction field. We consider both industrial and domestic use. Other applications outside of construction, e.g. boats are out of the scope of this analysis.

Product Groups

Exterior

Interior Components applied inside. The need of protection can vary.

Thin Film Building System (Thin Film Stains)

The thin film for inside materials are separated in 2 products: the oil and the wax. - The wax is a base of some wood preservation products and provide a durable and weather resistant surface.

The thick film for inside materials means the use of varnish. - The varnish is a good preservative enhancing the natural color of the wood.

The thin film dedicated for outdoor material including pre grey, oil and glazes. - The oil is a low film building, leaving the wood color and age (discolor process) visible. - The glazes define a type of thin medium applicable over painted or stained wood.

The pre grey is an additional layer made to apply an old grey effect on the wood.

Pre Grey



© Interconnection Consulting S.5

Definitions

Barrier: fences, portal and garden furniture protected with glaze and optionally a top coat.

Application Areas

Pre grey, paint and coating used for façade’s cover and protection. The most important application is the rainscreen cladding façade (a ventilated facades, where the face cladding is out of wood, fixed on some under-construction)

Exterior terrace covered with glaze and a top coat.

Coating solution for interior walls e.g., etc.

Exterior

Windows / Doors

Facade

Terrace

Other

Stairs / Doors

Furniture

Wood Floor

Preservation solution composed of oil, wax or varnish for doors and stairs.

Indoor furniture protected by oil, wax and varnish.

Wood preservatives used for wooden flooring like parquets e.g.

Other

Doors and windows used outside and covered with glaze, oil or paint.

Interior



Definitions

Wholesalers purchasing merchandise from manufacturers or other suppliers and these continue to retailers, industrial users or other institutions.

Large global stores that sells directly to the consumer and craftsmen, for example: Hornbach, Obi.

Direct (industry and professional processors)

Distribution Channels

Direct sales to specialized or construction companies, which deal with installation, e.g. floor, window, door production and installation; direct distribution comprises from online Sales via webpage, purchases at company stores/sites shops online sales.

Wholesale (paint and wood wholesaling - indirect distribution to

professional fabricators)

DIY, hardware stores, building materials trade

Specialized and retail trade (distribution to end consumers)

Other

Global retailers with a wide range of products and specific shops reaching mostly end users, for example: Tesco, Lidl. This also includes “Paint shops” specialized in paints, coats, varnishes, etc…

Value

Quantity

Revenue is stated in EUR 1,000. The values are always net sales (without list prices), including discounts.

The sales are measured in liters.

Units of Measurement

What Do We Measure in Our Reports?

S.7

Methodology

Interviews with distributors and specialised dealers act as a cross-check of the data. In addition, investigations of listings and average prices are carried out.

The basis for the analysis were interviews conducted with the most important manufacturers of the branches, who donated information through written questionnaires or telephone interviews. In return, cooperating companies receive parts for free, which guarantees a high rate of return.

Interconnection measures the total sales at street prices without VAT per branch to the first buyer (without OEM)

Dir

ect

Sa

les

Manufacturer

End User

Sales are segmented by the first distribution partner.

OEM

Distributor

Dealer


How Do We Conduct Our Research?

S.8

Methodology

Qualitative Research

Manufacturer

Expert Interviews

Distributor

Dealer

•Company Databases •Balance Sheets, Banks •etc.

Database

Total Market Forecast Market Share

Sell-In Data

Experts

Delphi-Method

Cross-Check of Data

Market Influencing Indicators

Market Development

Forecast Model

Description Structure of Survey Methodology


How Do we Cross Check the Data?

S.9

Methodology

Approach Sell-In Approach Sell-Out

TOP D

OW

N

Hersteller

TOP 10

All Others

∑ Total Market

Market Shares

Experts

Cross-Check

Buyer

Dealer

Manufacturer

∑ Total Market

Manufacturer

Distributor Customer

Description Structure of Survey Methodology


Content of the IC Market Tracking®


Content

The Total Market Analysis shows the development of the market surveyed by value in different dimensions, such as regions, product groups, and ways of distribution. A forecast for the next years is an essential part of this analysis.

The Competition Analysis shows in detail the development of the top companies in the market by finding out about the market shares in different categories, changes in market position, benchmarks, average prices, etc.

Finally, all data are documented in the table section, also called Facts & Figures. Our Pivot-Table helps you to undertake further in-depth analysis for your individual needs for all companies represented in the study.

The IC Market Tracking® is modularly built and consists of the following sections:

The Introduction shows the definition and demarcation of product groups, regions, and methodology as well as the objectives of the study.

The Executive Summary gives a short overview of the results of the study and analyses key facts.

As an introduction key factors influencing the market are analysed in the Economic Environment: You will find the most important data on consumer behaviour, main economic indicators, etc.

Executive Summary at the Beginning of the Report

Sample Charts


The executive summary comprises all relevant information of the report in poignant and precise manner. Forecast

and competition situation is highlighted.

This chart shows sample figures

Market Influencing Factors

The data for the market environment consists of main factors such as general economy data, demography,

sentiment indicators and construction activity.

This chart shows

dummy figures.

Sample Charts


Total Market Development

Overview of the total market until the current year and forecast for the upcoming three years.

This chart shows

dummy figures.

Sample Charts


Product Group Development

Overview of the total market until the current year and forecast for the upcoming three years by product groups.

This chart shows

dummy figures.

Sample Charts

S.14 © Interconnection Consulting

Competition Analysis and Market Shares

Market Shares of the Top 10 Players for every Market Segment.

This chart shows

dummy figures.

Sample Charts

S.15 © Interconnection Consulting

2018e 2017

Prices & Conditions

Prices


*IC Subscription: 20% price advantage compared to single issue. The subscription can be cancelled after two purchases of the study, but not later than 31st December in the year in which the last study has been received. If the subscription is not cancelled, it is extended by one more year. The price is the individual price for at least two orders of the study (order year and the following year). Price changes must be announced by Interconnection at least six weeks before 31st December.

**Special price, no discount applicable.

Prices shown without VAT or other applicable taxes. Price includes an interactive PDF in electronic form

IC Market Tracking® Wood Preservation in Europe 2018

Single Issue

€ 3.950,-

Scale of Discount

IC Subscription* € 10.000 - 10%

€ 15.000 - 15%

€ 19.000 - 20%

€ 22.000 - 25%

Available Countries

€ 17.775,-

Single Country

All Regions**

Italy Belgium

Germany France

Austria

Switzerland

Other Countries on Request


Your Advantages as a Subscription Customer

Price advantage IC Standard Subscription (annual receipt of an IC study or IC study package): 20% price advantage compared to single issue taking into account the scale of discount

Annually updated reports on fixed dates

One time a year free web conference with the Analyst of the report (presentation of key results, background information, answering of questions)

Info-Hotline: answering of questions with regards to the report and on methodological issues relating to market research

Flexible subscription packages: 2-year intervals, alternating countries, product change, etc., if possible. Conditions on request

Easy termination: After 2 issues each subscription can be terminated easily

Please choose between Subscription* or Single issue

As a subscription customer, you will receive the chosen report automatically at a reduced price from now on as soon as the new edition of the report is published. Additionally you have access to the following benefits:

IC Subscription

Benefits

Interconnection Delivers Data for Company Decisions


Interconnection is the leading institute for market data in the

Construction and Chemistry Industry.

Our studies support the leading companies in the determination of

targets, definition of marketing strategies, competition monitoring

and control of marketing actions.

Interconnection draws its Know-how from over 100 international

market studies per year and a number of Ad-hoc studies in the

construction industry.

Next to market data we offer for the Cleaning Machines industry

Ad-hoc studies in the field of distribution analyses, pricing, market

entry strategies, customer satisfaction, image analyses etc.

Our Consultant supports companies also in the implementation of

data in actions = in the development of marketing strategies.

About

Interconnection

"IC is a permanent partner of ours and provides helpful data for decisions."

Herr Bernd Blümmers

General Manager, Saint-Gobain Solar Systems Central Europe

References

Chosen References

© Interconnection Consulting S.19 S.19

http://80.240.229.144/sixcms/detail.php?template=startframeset&_lang=at

Interconnection Consulting I Vienna • Oberstdorf • Lviv • Bratislava

www.interconnectionconsulting.com

If there are any questions please

do not hesitate to contact us!

Interconnection Consulting

Dostojevsky Rad 11, SK- 811 09 Bratislava

Chems-Felix Joly – Market Analyst

Tel: +43 1 375 00 15 17

Fax: +43 1 5854623 - 30

[email protected]

Andreas Erdpresser– Managing Director

Tel: +43 1 375 00 15 10

Fax: +43 1 5854623 - 30 [email protected]

Contact


Inquiry

http://www.interconnectionconsulting.com/en/inquiry

Factsheet

Factsheet: IC Market Tracking® Wood Preservation in Europe 2018


Detailed Information about special offers, scale of discount as well as subscription prices are presented within the order

form or the interactive price calculator.

Included in the Report

interactive PDF, Pivot Tables

Pages (approx.) 80/ per Country

Optional: Hard Cover: 150 €

Price

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All countries: from 17.775,-€

Content of the Market Report

Methodology Market Structure Structure of the Study

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Click „Buy Now“ on the website and make your order with the interactive price calculator. Print out your order form (at the end of the “Full Details” document and fill in your data.

S.21

Language of the report

English

Introduction, Market Structure & Executive Summary

Definition and demarcation of product groups, regions and methodology; summary of study results

Market Drivers

Key economic factors influencing the market: consumer behaviour, main economic indicators etc.

Import & export statistics

Total Market Analysis

Total market development and forecasts for all market segments and value by regions, product groups, business segments, customer segments, distribution channels and opening types.

Competitive Analysis

Market development by value for each region and segment. Market shares of the top manufacturers for each region and for each application for the last two years.

Countries / Regions:

Switzerland, Germany, France, Austria, Netherlands, Belgium, Other countries on request

Product Groups

Thin Film System (Thin Film Stains)

Interior: Oil / Wax

Exterior: Oil / Glaze

- Pre Grey

Thick Film System (Thick Film Stains)

Interior: Varnish

Exterior: Top coat / finish

Application Types

Inside: Stairs/Doors, Furniture, Wooden floor, Other.

Outside: Windows/Doors, Wood façade, Terrace, Other.

Distribution Channels Direct (industry and professional processors) Wholesale (paint and wood wholesaling - indirect distribution to professional fabricators) Specialized and retail trade (distribution to end consumers) DIY, hardware stores, building materials trade Other

Methodology and Data Sources

The market and competitive analysis is conducted through interviewing the most important manufacturers in the respective industry. All data are cross-checked for plausibility and evaluated by means of additional sources of information.

The market models and forecasts are based on economic indicator models, which are developed individually for each market. The influencing factors are analysed by means of multivariate regression analysis and updated each year.

The economic indicators and environmental data are a result of secondary research of prestigious statistical institutes and are supplemented by internal market analyses.

In terconnec t ion – Getreidemark t 1 – A -1060 Wien – FN: 172445x - ATU 45165306

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In terconnec t ion – Getreidemark t 1 – A -1060 Wien – FN: 172445x - ATU 45165306

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Benefits of an Interconnection Subscription:

Price advantage IC Standard Subscription (annual receipt of an IC study or IC study package): 20% price advantage com-

pared to single issue

Annually updated reports on fixed dates

One time a year free web conference with the Analyst of the report (presentation of key results, background information,

answering of questions)

Info-Hotline: answering of questions with regards to the report and on methodological issues relating to market research

Flexible subscription packages: 2-year intervals, alternating countries, product change, etc., if possible. Conditions on request

Easy termination: After 2 issues each subscription can be terminated easily

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