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www.interconnectionconsulting.com

IC Market Tracking Strollers

in Europe TOP 7 2019

© Interconnection Consulting 2019 p.2

Your Benefits at a Glance

You will receive an overview of the overall market in addition to individual market segments.

A detailed representation of the key markets by country and forecasting until 2022 based off of our econometric forecast model.

A competition analysis containing detailed market shares in terms of:

• The total market

• Product groups

• Distribution channels

• Competition Analysis

Graphic representation, interactive charts and tables which allow for rapid application and utilization of the provided data.

Benefits

© Interconnection Consulting 2019 p.3

What Do We Measure in Our Reports?

S.3

Methodology

Interviews with distributors and specialised dealers act as a cross-check of the data. In addition, investigations of listings and average prices are carried out.

The basis for the analysis were interviews conducted with the most important manufacturers of the branches, who donated information through written questionnaires or telephone interviews. In return, cooperating companies receive parts for free, which guarantees a high rate of return.

Interconnection measures the total sales at street prices without VAT per branch to the first buyer (without OEM)

Dir

ect

Sa

les

Manufacturer

End User

Sales are segmented by the first distribution partner.

OEM

Distributor

Dealer

© Interconnection Consulting 2018 p.4

Strollers in Europe Top 7

Market Structure

For each segment the total market and market shares of the top players for the last two years and forecasts for the next three years are available in the study

UK France Nordics Italy Germany Spain Benelux

Boutiques

Mass Market

Chain Specialised Dealers

Online Only

Market by

IC Market Tracking Safety Europe Top 7

Tandem

Compact

Comfort

3 Wheelers

Buggies

Prams Duo Carrycot

Duo Seat

Systems with 3 Wheelers

Systems with 4 or more Wheelers

Product Group Type of System Distribution Channel

<50€

50€-100€

100€-250€

Price Segment (at POS Prices)

250€-500€

>500€

© Interconnection Consulting 2018 p.5

Definition and Demarcation

Definitions

Product Groups Turnover is stated in Mio Euro. Values are always Net-Turnovers (No List-Prices), discounts included. Quantities are given in Units

3- Wheelers

Comfort

Buggies

Compact

Tandem

Prams

Ultra light pushchair (less than 7kg), no matter the folding type or number of wheels

Compact pushchair (more than 7kg) with 4 or more small wheels (smaller than 10”/25 cm))

Classic stroller with 4 or more wheels: 7kg+, at least 2 large wheels larger than than 10”/25 cm

All pushchairs having 3 wheels, with the exception of buggies (<7kg) and tandem with 3 wheels.

Pushchair for twins and siblings with 2 or more baby seat units, including 3 wheelers with two or more seats

Pushchair with carrycot (the carrycot can be removable but it can not be transformed in a stroller)

© Interconnection Consulting 2018 p.6

Definition and Demarcation

Definitions

4 Wheeler Systems

Type of Systems

3 Wheeler Systems

Duo Seat Pushchair + Car seat, does not matter type of pushchair

Duo Carrycot Pushchair with carrycot, does not matter type of pushchair

Pushchair with 3 wheels + carrycot + car seat

Pushchair with 4 or more wheels + carrycot + car seat

© Interconnection Consulting 2019 p.7

How Do We Conduct Our Research?

S.7

Methodology Description Structure of Survey Methodology

4 Approaches to Collect and Verify Data

Electronic Excel-Questionnaire

Market and Competition Analysis

Detailed company data concerning sales and turn-over per region, product group, etc.

Telephone Interviews

Adapted version of the electronic questionnaire in order to collect company data as well as opinions about trends and developments.

Expert Interviews

Qualitative interviews with industry experts (distributors, suppliers, managers of leading market players, associations, etc.) to collect information regarding trends, market development, competitive situation, etc.

Desk Research

Research and analysis of available data concerning the market and the market players. Companies which denied to participate on the survey are estimated based on secondary data from balance sheets, company databases, press releases, etc.

Database Cross-check of the surveyed data

IC Cockpit-Solution Online Tool with Interactive Dashboards Presenting the Data

IC Cockpit

• Complex correlations are visualized in the form of geo-, tree maps, bars etc.

A picture says more than 1000 words

• Use interactive dashboards for quick implementation of the data, for potential estimations, for sales control, for success measurement etc.

Interactive Dashboards

• Market data are available wherever you have internet access

• You can also export the data as .jpg, .csv or .pdf file

Easy online accesability

Software license costs are EUR 600,- in case of purchase of one country report. Software license costs are included when more than one country report are purchased.

Prices and Conditions

Investment in Your Market Analysis

Verfügbare Länder

Subscription*

€ 1.750,-

Scale of Discounts Single Issue

€ 7.350,- Package – 7 Countries**

Single Country Report

* Subscription: 25% price advantage compared to single issue. The subscription can be cancelled after two purchases of the study, but not later than 31st December in the year in which the last study has been received. If the subscription is not cancelled, it is extended by one more year. The price is the individual price for at least two orders of the study (order year and the following year). Price changes must be announced by Interconnection at least six weeks before 31st December.

** Package Price taking the scale of discount already into account.

Price includes an interactive PDF Document. All prices shown exclude sales tax.

© Interconnection Consulting S.9

>From 4,000€ 20% >From 7,400€ 33% >From 10,000€ 40%

ESP BNL FRA GER

NE UK ITA

Interconnection Provides Data for Corporate Decisions About Interconnection

© Interconnection Consulting S.10

Interconnection

Expand Your Horizon

International Focus

Industry Competence

Methodology Know-How

Consulting – Strategy-Workshops

Problem Solving Competence

We know the efficient tools to solve your problems/questions

Offices in Vienna, Bratislava, Lviv and Buenos Aires

Industry competence due to longtime experience and regularly conducted studies

Variety of tools for different questions and market characteristics

We support you deriving strategies and actions from the research results

Market Intelligence

Our Market-Intelligence Tools

© Interconnection Consulting S.11

Market Analysis

Market Volume and Trends Competition Analysis

Customer Insights

Focus Groups Buying Motives

Customer Benefits

Management Information System

Business Intelligence Tools Dashboards

Distribution Analysis

Channel Maps Distribution-Matrix Margins

Brand Insight

Brand Awareness Brand Scorecards Brand Affinity

Mystery Shopping Price Tracking

Price Databases Sales Evaluation

Market-Intelligence

Tools

Price Simulation

Price Sales Function Pricing Simulation Tool

Optimum Pricing

Price Types

Customer Segmentation Price Awareness Buying Behavior

Market Entry

New Markets/Segments Scoring-Model

Customer Experience

Relevance / Satisfaction Customer Loyalty Net Promoter Score

© Interconnection Consulting 2019 p.12

Interconnection Consulting

Vienna • Bratislava • Lviv • Buenos Aires • Oberstdorf

www.interconnectionconsulting.com

If there are any questions please

do not hesitate to contact us!

Interconnection Consulting

Getreidemarkt 1, A-1060 Wien

Dr. Stefano Armandi– Market Analyst

Tel: +43 1 5854623 -54

Fax: +43 1 5854623 -30

armandi@interconnectionconsulting.com

Dr. Frederik Lehner – Managing Director

Tel: +43 1 5854623 -11

Fax: +43 1 5854623 -30 lehner@interconnectionconsulting.com

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Contact

© Interconnection Consulting 2019 p.13

Factsheet

Factsheet: Strollers in Europe Top 7 2019

Detailed Information about prices, special offers, scale of discount as well as subscription prices are presented within the order form or the interactive price calculator.

Included in the Report

interactive PDF, Pivot Tables

Pages (approx.) 75/ per Country

Optional: Hard Cover

Prices

Content of the Market Report

Methodology Market Structure Structure of the Study

Language of the report English, German on Request

Introduction, Market Structure & Executive Summary Definition and demarcation of product groups, regions and methodology; summary of study results

Market Drivers Key economic factors influencing the market: consumer behaviour, main economic indicators etc. Import & export statistics

Total Market Analysis Total market development and forecasts for all market segments in quantity and value by regions, product groups, system types and distribution channels

Competition Analysis Market development by value for each region and segment. Market shares of the top manufacturers for each region and for system for the last two years.

Product Group Lightweight (Buggies), Compact, Comfort, 3-Wheelers, Tandem, Prams Type of System Duoseat, Duocarrycoat, 3W System. 4W System, Sold Alone Distribution Channels Boutiques, Mass Market, Specialized Dealers, Online Only Price Segments in Euros <50, 50-100, 100-250, 250-500, 500-1000, >1000

Methodology and Data Sources The market and competitive analysis is conducted through interviewing the most important manufacturers in the respective industry. All data are cross-checked for plausibility and evaluated by means of additional sources of information. The market models and forecasts are based on economic indicator models, which are developed individually for each market. The influencing factors are analysed by means of multivariate regression analysis and updated each year. The economic indicators and environmental data are a result of secondary research of prestigious statistical institutes and are supplemented by internal market analyses.

Options of ordering – Fax:+43 1 5854623 30

Click „Buy Now“ on the website and make your order with the interactive price calculator. Print out your order form (at the end of the “Full Details” document and fill in your data.