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IC Market Forecast® Mattresses in Europe

2019 • Germany

• Austria

• Switzerland

• United Kingdom

• France

• Poland

Market Structure Page 04

Methodology Page 09

Content of the Report Page 12

Benefits Page 03

References Page 18

Contact Page 19

Prices Page 15

Inhaltsverzeichnis

IC Market Forecast / Company Profile ® Mattresses in Europe 2019

Content

p.2

Order Form 0

Your Benefits at a Glance

© Interconnection Consulting 2017

You will receive an overview of the overall market in addition to individual market segments.

A detailed representation of the key markets by country and forecasting until 2020 based off of our econometric forecast model.

A competition analysis containing detailed market shares for selected regions in terms of:

• Total market

• Product groups

• Mattress Sizes

• Distribution Channel

• Mattress Types

• Customer segments

Graphic representation, interactive charts and tables which allow for rapid application and utilization of the provided data.

Company profiles for regions, where competition analysis is not available

Benefits

p.3

S.4

Market Structure

IC Market Forecast / Company Profile ® Mattresses in Europe 2019

Available Countries

Austria Germany Switzerland

Market by

Product Groups

Latex

Spring

Foam

Others

Distribution Channel

Stores

Online Sales

Customer Segments

Residential/B2C

Hotels/B2B

Others

Mattress Sizes

80 x 180/220 cm

Small or Kids

90/100 x 180/220 cm

110/140 x 180/220 cm

150/180 x 180/220 cm

Mattress Types

Orthopedical/Medical Mattresses

Other Mattresses

For each segment the forecasts for the next three years are available in the study.

Others/B2B

France United Kingdom

Large & Untypical Sizes

Poland

Definitions and Demarcations

© Interconnection Consulting p.5

Spring

Foam

Latex

Others

Definitions Product Groups

Mattress made out of steel coil springs that support the sleeper's body. It includes Bonnell spring and pocket spring mattresses.

Mattress made out of viscoelastic memory foam

and any other kind of foam.

Mattresses that use different elements such as cotton or coco nut material filling or any alternative material. It also includes pillow top mattress, gel memory foam, air-water mattresses.

Mattress made out of an inner latex foam structure. The material could be either natural or synthetic latex.

Turnover is stated in Euro. Values are always Net-Turnovers (No List-Prices), discounts included, Quantities in 1.000


S.6

Definition

Small / kid size bed, up to 70 x 140 cm.

Bed size included between 80 x 200 to 80 x 220. It also implies 80 x 180 -190 - 210.

Bed size included between 100 x 200 to 100 x 220. It also implies 90 to 100 x 180 -190 – 200 - 210 – 220.

Bed size included between 140 x 200 to 140 x 220. It also implies 110 to 140 x 180 -190 – 200 - 210 – 220.

Bed sizes larger than all the previous categories or out of the standards.


Mattress Sizes

80 x 180 / 220 cm

Small or Kids

Large & Untypical Sizes

90 / 100 x 180 / 220 cm

110 / 140 x 180 / 220 cm

150 / 180 x 180 / 220 cm Bed size included between 180 x 200 to 180 x 220. It also implies 150 to 180 x 180 -190 – 200 - 210 – 220.

Market Structure


Customer Segments

Residential/B2C

Others/B2B

Mattress Types

Orthopedical/Medical Mattresses

Other Mattresses

Private use for households

Hotels, hostels and similar

Orthopedical and Medical Mattresses, which specialised for customers with back problems. Such a technology could be foam mattresses with several firmness levels, memory foam and pocket spring mattresses which are designed to support the different body parts in a healthy way. However, it is only considered to be in this category if the manufacturer calls it an orthopedical /medical or ergonomical mattress.

Any other mattress type


p.7

Hotel Industry/B2B

Other commercial use, for example, elderly houses, student dorms and any other customers which do not fulfill the definition of a “residential” or “hotel” customer

Market Structure



Distribution Channels

Stores

Online Sales

Others

Other distribution channels can include sales on street markets, through teleshopping channels, door to door sales conducted directly by a company or a hired sales agent, telephone sales or at the manufacturers 'premises, outsourced call centers and similar. In this category all the distribution channels which cannot be assigned to any other channel in the above mentioned categories will be counted.

Stores whose product range includes all kinds of home equipment and where a substantial part from the business comes from the sale of home equipment. Stores whose product range includes all kinds of products in different departments, sizes can be around 10.000m²- 125.000m² Retail establishments specialized in selling Mattresses as well as sheets, linens and all kind of bed accessories Sales to customers via online shops. It includes businesses which sell only mattresses and complementary products but also e.g. manufacturers which sell through their online shop. Sales to customers via online retailers. Can be retailers with a very wide products (including electronic products and similar) or with a more narrow product range but with many different brands

p.8

Methodology

p.9

Methodology

Interviews with distributors and specialized dealers act as a cross-check of the data. In addition, investigations of listings and average prices are carried out.

The basis for the analysis were interviews conducted with the most important manufacturers of the branches, who donated information through written questionnaires or telephone interviews. In return, cooperating companies receive parts for free, which guarantees a high rate of return.

Interconnection measures the total sales at street prices without VAT per branch to the first buyer (without OEM)

Dir

ect

Sa

les

Manufacturer

End User

Sales are segmented by the first distribution partner.

OEM

Distributor

Dealer

© Interconnection Consulting

How Do We Conduct Our Research?


Methodology

Qualitative Research

Manufacturer

Expert Interviews

Distributor

Dealer

•Company Databases •Balance Sheets, Banks •etc.

Database

Total Market Forecast Market Share

Sell-In Data

Experts

Delphi-Method

Cross-Check of Data

Market Influencing Indicators

Market Development

Forecast Model

Description Structure of Survey Methodology

p.10

How Do we Cross Check the Data?


Methodology

Approach Sell-In Approach Sell-Out

TOP D

OW

N

Hersteller

TOP 10

All Others

∑ Total Market

Market Shares

Experts

Cross-Check

Buyer

Dealer

Manufacturer

∑ Total Market

Manufacturer

Distributor Customer

Description Structure of Survey Methodology

p.11

Content of the IC Market Forecast®

p.12

Content

The Introduction shows definition and demarcation of product groups, regions, and methodology as well as the objectives of the study.

The Executive Summary gives a short overview of the results of the study and analyses key facts.

As an introduction key factors influencing the market are analysed in the Economic Environment: You will find the most important data on main economic indicators, etc.

The Total Market Analysis shows the development of the market surveyed by value and quantity in different dimensions, such as regions, product groups, price ranges and ways of distribution. A forecast for the next years is an essential part of this analysis.

Finally, all data are documented in the table section, also called Facts & Figures. Here you will find all absolute and relative sales figures of the top companies in order to check our results. Company profiles provide you with further practical information on the main companies in the market.

Structure: modular, consisting of the following parts:


IC Cockpit-Solution Online Tool with Interactive Dashboards Presenting the Data

IC Cockpit

• Complex correlations are visualized in the form of geo-, tree maps, bars etc.

A picture says more than 1000 words

• Use interactive dashboards for quick implementation of the data, for potential estimations, for sales control, for success measurement etc.

Interactive Dashboards

• Market data are available wherever you have internet access

• You can also export the data as .jpg, .csv or .pdf file

Easy online accesability

Softwre license costs are EUR 600,- in case of purchase of one country report. Software license costs are included when more than one country report are purchased.

p.13 © Interconnection Consulting

The Most Efficient Way to Present and Edit Data

We offer you the possibility to implement all data in a Tableau cockpit.

Together with you, we define how the final cockpit should look like in order to present the data to you in the most efficient way for your work.

In case of subscription, the Dashboard Creation Fee will be waived from the second year. The market data is then automatically uploaded to the software.

Tableau-Cockpit

p.14

Prices & Conditions

Investment Plan for Your Market Research


Single Country

IC Subscription* Discount Scale Single Issue

IC Market Forecast® Mattresses in Europe 2019

Available Countries

All Countries** € 8.499,-

€ 2.500,- € 7.000 -10%

€ 12.000 -15%

€ 15.000 -20%

Austria Germany Switzerland Other Regions

on Demand France United Kingdom Poland

* IC Subscription: 20% price advantage compared to single issue. The subscription can be cancelled after two purchases of the study, but not later than 31st December in the year in which the last study has been received. If the subscription is not cancelled, it is extended by one more year. The price is the individual price for at least two orders of the study (order year and the following year). Price changes must be announced by Interconnection at least six weeks before 31st December.

** Price Special (scale of discounts are not applicable, subscription applies) Price includes an interactive PDF Document. All prices shown exclude sales tax

p.15

Interconnection Provides Data for Corporate Decisions

About Interconnection


Interconnection

Expand Your Horizon

International Focus

Industry Competence

Methodology Know-How

Consulting – Strategy-Workshops

Problem Solving Competence

We know the efficient tools to solve your problems/questions

Offices in Vienna, Bratislava, Lviv and Buenos Aires

Industry competence due to longtime experience and regularly conducted studies

Variety of tools for different questions and market characteristics

We support you deriving strategies and actions from the research results

p.16

Market Intelligence

Our Market-Intelligence Tools


Market Analysis

Market Volume and Trends Competition Analysis

Customer Insights

Focus Groups Buying Motives

Customer Benefits

Management Information System

Business Intelligence Tools Dashboards

Distribution Analysis

Channel Maps Distribution-Matrix Margins

Brand Insight

Brand Awareness Brand Scorecards Brand Affinity

Mystery Shopping Price Tracking

Price Databases Sales Evaluation

Market-Intelligence

Tools

Price Simulation

Price Sales Function Pricing Simulation Tool

Optimum Pricing

Price Types

Customer Segmentation Price Awareness Buying Behavior

Market Entry

New Markets/Segments Scoring-Model

Customer Experience

Relevance / Satisfaction Customer Loyalty Net Promoter Score

p.17

Interconnection Consulting I Vienna • Oberstdorf • Bratislava • Buenos Aires

www.interconnectionconsulting.com

If there are any questions please

do not hesitate to contact us!

Interconnection Consulting

Dostojevskeho Rad 11, SK- 811 09 Bratislava

Chems Joly - Market Analyst

Tel: : +43 1 375 00 15 15

Fax: +43 1 5854623 -30

[email protected]

Jan Hudak – Managing Director

Tel: +43 1 375 00 15 12

Fax: +43 1 5854623 -30 [email protected]

we show you the way

Contact

© Interconnection Consulting 2017 p.19

Interconnection – Getreidemarkt 1 – A-1060 Wien – FN: 172445x - ATU 45165306

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FAX: +43 1 585 46 23 30 E-Mail: [email protected]

Interconnection - Dostojevského rad 11 - SK811 09 Bratislava - IC DPH: SK2023395396 - ICO: 46430105

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Bestellformular

FAX: +43 1 585 46 23 30 E-Mail: [email protected]

Interconnection - Dostojevského rad 11 - SK811 09 Bratislava - IC DPH: SK2023395396 - ICO: 46430105

*Subscription:

The price is the individual price for at least two orders of the study (order year and the following year). Price changes must be announced by Interconnection at least six weeks before 31st December. The subscription can be cancelled after two purchases of the study, but not later than 31st December in the year in which the last study has been received. If the subscription is not can-celled, it is extended by one more year.

Terms of Payment

Payable after receipt of invoice without discount or via Credit Card. General terms of business apply, as agreed; any disputes arising will be settled before a competent Vienna court of law. We claim copyright protection for the work. Distribution to third parties, duplication, publication or revision, even in part, is not permitted. In case of violation the company or persons placing the order agree to pay a contract penalty of one hundred thousand Euros in each case. All prices shown exclude sales tax. Interconnection reserves the right to use the client’s logo as reference until revocation.

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