Courtyard oceanfront

20
Courtyard by Marriott Jacksonville Beach Oceanfront Florida's First Coast of Golf Florida's First Coast of Golf

description

 

Transcript of Courtyard oceanfront

Page 1: Courtyard oceanfront

Courtyard by Marriott Jacksonville Beach Oceanfront

Florida's First Coast of Golf

Florida's First Coast of Golf

Page 2: Courtyard oceanfront

Chart was not exported from SlideRocket

YTD Golf Rounds Played - 2013

Page 3: Courtyard oceanfront

Your Membership Dues of $3,630 are part

of a $1.84 Million co-op Marketing Plan

Courtyard by Marriott - Jacksonville Beach Oceanfront Booking Initiatives

Stay and Play booking capabilities on FFCG's websiteBook "rooms only" capabilities on FFCG's websiteNet Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages. Courtyard by Marriott's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).

Page 4: Courtyard oceanfront

Membership Enhancement Programs

Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Co-op promotional campaign

Page 5: Courtyard oceanfront

Courtyard by Marriott - Oceanfront

Digital Marketing through FFCG

Florida's First Coast of Golf's Web page

Florida's First Coast of Golf's e-vacation brochure

Florida's First Coast of Golf's Email Blast GolfSwitch October 2012, FFCG December 2012

May and June 2013

Page 6: Courtyard oceanfront

Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)

2013-14 Vacation Brochure

Page 7: Courtyard oceanfront

Advertising & Marketing

www.Florida-Golf.org

New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel

Page 8: Courtyard oceanfront

Digital Agency Website Management

www.Florida-Golf.org

Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring

Page 9: Courtyard oceanfront

Responsive Design

28% of all visitors access site utilizing mobile devices

Page 11: Courtyard oceanfront

Golf Package Button on YOUR website www.ameliahotel.com/amelia-island-vacation-en.html

Page 12: Courtyard oceanfront

International Efforts

Page 13: Courtyard oceanfront

New York Daily News April 14-20, 2013

8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672

Page 14: Courtyard oceanfront

Double-click to enter titleViva Florida500 Years of Adventure

Sweepstakes

Run Dates: March 11-17, 20135,542 Entries and 630 opt-insVISIT FLORIDA Facebook 1500 likes and 139 sharesVISIT FLORIDA Twitter tweets on 3/11 and 3/12 to 47,222 followers

Page 15: Courtyard oceanfront

Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits

121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner

Total Media Value: $222,550Impressions: 1,055,259

Page 16: Courtyard oceanfront

Global Golf PostMay 6, 2013 Issue

Page 17: Courtyard oceanfront

Promotion

Page 18: Courtyard oceanfront

New York WCBS-FM

Page 19: Courtyard oceanfront

Chicago WJMK-FM

Page 20: Courtyard oceanfront

In Closing Florida's First Coast of Golf is

the Trusted Source for Golf Travel

Planning