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Transcript of Courtyard by-marriott-residence-inn-by-marriott-africa1
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NEW FRONTIERSGROWING OPPORTUNITIES IN THE MIDDLE EAST AND AFRICA
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INTRODUCTION
OPPORTUNITY IS HERE 03
THE LEGACY CONTINUES 04
LEADING THE WAY 05
FORGING NEW PATHS 06
GLOBALLY POWERED PROGRAMS, REGIONALLY CURATED DESIGN 07
COURTYARD®
A BRAND MADE FOR THE BUSINESS TRAVELER 09
A GUEST PROFILE 10
HOTELS DESIGNED TO MAKE BUSINESS EASIER, ANYWHERE 11
A FOUR-STAR PRODUCT THAT STRIKES A CHORD WITH BUSINESS TRAVELERS 13
RESIDENCE INN®
THE LEGENDARY GLOBAL EXPERT OF EXTENDED STAY 15
BUILT FOR TRAVELERS WHO NEED MORE THAN A ROOM 16
A GUEST PROFILE 17
A RESIDENCE, ON THE ROAD 18
A SMART CHOICE IN AN UNTAPPED MARKET 19
DISCOVER THE MIDDLE EAST AND AFRICA 21
LOCATIONS 22
RENDERINGS
EXTERIOR DESIGN 24
ENTRANCE AND CHECK-IN 25
PUBLIC SPACE 26
BAR & COMMUNAL TABLE 27
RESTAURANT 28
POOL VIEW & GYM 29
MEETING SPACE 30
COURTYARD GUEST ROOM 31
RESIDENCE INN GUEST ROOM 32
FLOOR PLANS
GROUND FLOOR 34
TYPICAL FLOOR PLAN 35
BASEMENT 36
STANDARD KING 37
DOUBLE 38
SUITE 39
STUDIO 40
1 BEDROOM 41
2 BEDROOM 42
STATS
COURTYARD STAND–ALONE FACILITIES PLAN 43
RESIDENCE INN AND COURTYARD COMBO FACILITIES 44
85 YEARS OF HISTORY BEHIND 18 ICONIC BRANDS 45
TABLE OF CONTENTS
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OPPORTUNITY IS HERE.Important and exciting developments are taking place in the Middle East and Africa. This region presents a wealth of opportunities for Marriott® and our development partners—making these exciting times for Marriott International.
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THE LEGACY CONTINUESGuided by Marriott family leadership for more than 85 years, Marriott International is headquartered outside Washington, D.C., in Bethesda, Maryland. Under this leadership, Marriott consistently enjoys a strong balance sheet, sound management and a solid reputation as an industry leader. In fiscal year 2013 Marriott reported revenues of nearly $13 billion.
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LEADING THE WAYWith more than 3,900 properties spanning 18 brands, Marriott International continues to be at the forefront of the global hospitality industry.
Since our beginnings, Marriott has been a pioneer in hospitality concepts that are now standard practice throughout the world. Now, we’re continuing our spirit of innovation and globalization with exciting new ventures in rapidly developing parts of the world.
RESIDENCE INN MANAMA JUFFAIR, BAHRAIN
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FORGING NEW PATHSAcross our portfolio of brands, Marriott has more than 45 properties in the Middle East and Africa, with an equal number in various stages of development.
We continue to expand our strongest brands across the region, with new Courtyard and Residence Inn locations opening in Nigeria and Tunisia and others soon to follow in Cape Town, South Africa, Sub-Saharan Africa and Dubai.
READ ON TO DISCOVER THE EXCITING OPPORTUNITIES THAT AWAIT YOU.
INTRODUCING OUR NEWEST BRAND:
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RESIDENCE INN EDINBURGH, U.K.
GLOBALLY POWERED PROGRAMS, REGIONALLY CURATED DESIGN For Africa and the Middle East, we’ve taken the essence of the Courtyard and Residence Inn brands as the basis for a ground-up experience informed by the unique qualities and opportunities of this exciting market. We’ve merged all that we know about today’s business traveler with all that we’ve learned about Africa and the Middle East, to create the region’s smartest choice for quality accommodations.
A pronounced emphasis on food & beverage offerings reflects the destination role of the hotel in this market with extended service and expanded kitchen/storage facilities. At the same time, the opportunity for these brands to become the place to be for locals speaks to a need for a large, multipurpose gathering space. Throughout the property, design decisions reflect regional conditions and integrate traditional design motifs using local materials. The result is a professional, approachable hotel that surrounds guests with unexpected quality, function and easy sophistication.
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This is where the brands’ global standards, programs and systems meet on-the-ground cultural influences to help guests work effectively and relax with interest.
Design is simple, with key signature components—such as architectural screens, natural materials and patterns drawn from regional influences—used throughout the hotel to both unify the property and differentiate it according to location.
Creativity and attention to scale and detail make an impression, without making a splash.
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A BRAND MADE FOR THE BUSINESS TRAVELERWith more than 955 hotels worldwide, Courtyard by Marriott® is our largest brand. Today, Courtyard maintains an exceptionally strong position as a leader in its category. Designed for business travelers in the upper-moderate price tier, we have taken considerable time and effort in designing and adapting this highly successful concept as we expand in the Middle East and Africa.
Several hotels are currently in development:
• Abuja, Nigeria • Algiers, Algeria • Setif, Algeria
COURT YARD PARIS BOULOGNE, FRANCE
COURT YARD RIYADH DIPLOMATIC QUARTER,
SAUDI ARABIA
COURT YARD RIYADH DIPLOMATIC QUARTER,
SAUDI ARABIA
COURT YARD ABERDEEN AIRPORT, U.K.
COURT YARDJAZAN, SAUDI ARABIA
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A GUEST PROFILEGuests at Courtyard are four-star frequent business travelers.
• PERSONALITY: Focused, capable, confident and informed.
• EXPECTATIONS: Modern, upscale environment with improved service.
• SEEKING: A balance between productivity and enjoyment. Relaxing guest rooms with functional public spaces.
• TASTE: Modern, warm and approachable design.
CATERING TO BUSINESS TRAVELERS WINS THEIR BUSINESS
Courtyard understands business travelers better because it was the first hotel designed with their needs in mind. As a pioneer in business travel, Courtyard continues to innovate, making the locally influenced hotel a trusted destination for smart professionals.
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HOTELS DESIGNED TO MAKE BUSINESS EASIER, ANYWHERE In an unfamiliar environment, particularly in a foreign country, business travel can be taxing. Courtyard is recognized by business travelers for making their experiences simple and enjoyable.
COURT YARD RIYADH DIPLOMATIC QUARTER, SAUDI ARABIA
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Guest rooms create a comforting environment with plush bedding, ergonomic furniture and upscale bathroom fixtures.
Guests convene in our open-concept lobby to work, socialize and relax. Features include interactive touch screens for news, weather, maps, airline arrivals and departures, restaurants, events and local information.
On-site food and beverage offerings make international dining simple.
On-site meeting centers and conference spaces are integrated with the latest business technology.
Hotel pool and fitness centers meet the needs of active business travelers.
COURT YARD ABERDEEN AIRPORT, U.K.
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A FOUR-STAR PRODUCT THAT STRIKES A CHORD WITH BUSINESS TRAVELERS Brand-conscious and even more so, brand-loyal, today’s business travelers latch on to a hotel that provides plenty of options—particularly in terms of distribution in both primary and secondary markets, service offerings and amenities.
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Courtyard’s strong reputation and status as a market leader presents investors with an unparalleled opportunity to strengthen the positioning of their hotels by aligning with the Courtyard brand.
• Continual research and testing allows Courtyard to evolve and appeal to the changing needs of business travelers.
• Efficient designs and layouts maximize return on investment.
Our best practices deliver a consistent, quality experience, fostering long-term consumer loyalty.
COURT YARD ABERDEEN AIRPORT, U.K.
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THE LEGENDARY GLOBAL EXPERT OF EXTENDED STAYExtended-stay category leader, Residence Inn by Marriott,® has more than 650 locations around the world. Although most are currently located in North America, the established brand has an increasing presence in Central America, Europe and the Middle East, with its first African hotel slated to open soon in Algeria.
RESIDENCE INN MANAMA JUFFAIR, BAHRAIN
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BUILT FOR TRAVELERS WHO NEED MORE THAN A ROOMMarriott launched Residence Inn with the idea that longer stays have different needs. These travelers desire home-like comfort, increased space, and more flexibility to do what they want, when they want. And their market share is sizeable.
Extended-stay room nights make up one quarter of both business and leisure travel bookings. Seventy-five percent of these travelers prefer the amenities that come with an extended-stay hotel.
Extended-stay hotels are also immensely profitable, averaging 10 percent more than transient hotels and 20 percent more than traditional, full-service establishments. Clearly, this presents enormous opportunity for investors in the Middle East and Africa.
RESIDENCE INN EDINBURGH, U.K.
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A GUEST PROFILEResidence Inn’s core customer base is made up of frequent business travelers whose stays typically last longer than five nights.
• Personality: Highly educated and affluent.
• Expectations: Spacious, flexible, residential feel that enhances productivity.
• Seeking: A relaxing place to renew energy and focus.
• Taste: Technology-focused with an eye toward performance and productivity.
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A RESIDENCE, ON THE ROADResidence Inn was designed with the specific needs of extended-stay travelers in mind.
• Generous guest suites with separate living, dining, sleeping, and workspaces.
• Meal preparation is easy in the fully equipped kitchen.
• Guests gather and socialize in the public spaces.
• Drinks and light fare are available in the bar lounge.
• The Market is conveniently open 24/7.
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A SMART CHOICE IN AN UNTAPPED MARKETAs business travelers increasingly travel to the Middle East and Africa, the opportunity to capitalize on this high-value market continues to expand.
The first Residence Inn in the Middle East launched in Manama, Juffair and two more hotels are currently in development to open in Saudi Arabia and Algeria. With a proven economic model now designed and available in the Middle East, Residence Inn is a compelling investment.
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As the third largest brand in Marriott’s portfolio, Residence Inn has enormous potential for growth.
• At year-end we had 649 locations in the U.S.
• A history of high occupancy.
• Stability in occupancy for easy forecasting.
• Lower costs per occupied room.
• A stellar reputation among consumers across four continents.
• Highest guest satisfaction on every continent where the brand operates.
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DISCOVER THE MIDDLE EAST AND AFRICAThe Middle East and Africa represent many of the world’s fastest growing economies—and some of the biggest opportunities for savvy investors over the next decade. Marriott International recognized this untapped market early on and has quickly established both a strong presence and a stellar reputation across the Middle East and Africa.
Our Courtyard and Residence Inn locations have been adapted to meet the needs of the local market, while continuing to provide comfortable and welcoming accommodations suitable for an international population of guests.
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COURTYARD LOCATIONS
Now Open Courtyard Kuwait City, Kuwait Courtyard Jazan, Saudi Arabia Courtyard Riyadh Diplomatic Quarter, Saudi Arabia Courtyard Dubai Green Community, U.A.E.
Future Locations Algeria
Ethiopia
Morocco
Nigeria
Qatar
Saudi Arabia
United Arab Emirates
COURT YARD RIYADH DIPLOMATIC QUARTER, SAUDI ARABIA
COURT YARD JAZAN, SAUDI ARABIA
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RESIDENCE INN LOCATIONS
Now Open Residence Inn Manama Juffair, Bahrain
Future Locations Algeria
Kenya
Kuwait
Qatar
Saudi Arabia
RESIDENCE INN MANAMA JUFFAIR, BAHRAIN
RESIDENCE INN MANAMA JUFFAIR, BAHRAIN
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EXTERIOR DESIGNA simple exterior facade reflects major functions (retreat/circulate) without pretense, emphasizing just two materials: stucco for the window facades, and either stone or subtly patterned aluminum for the circulation towers. Windows are arranged to set up a screen element that reappears in various forms throughout the hotel—a nod to the importance of visual privacy in Middle Eastern and African business cultures. A stucco ‘eyebrow’ frames the building, running along the top, continuing down either side and tying into screen to unify design.
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ENTRANCE AND CHECK-INFreestanding check-in stations signal an efficient, friendly entry for Courtyard visitors. The stations are clad in carved wood, and backed by an eye-catching wall-as-art pattern inspired by traditional African forms.
Check-in for Residence Inn travelers takes a more relaxed and private approach, allowing guests to sit and engage with associates across a desk enclosed with a transparent screen using the same, grandly scaled pattern in a more subdued application.
RESIDENCE INN RECEPTION
COURT YARD RECEPTION
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PUBLIC SPACE Natural, unadorned materials— wood, concrete, stone—set an informal tone, while local traditions cue pattern and color choices, which occasionally take on statement proportions, functioning as both art and architecture. Furnishings are simple and elegant with a focus on productivity and comfort.
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While open to the restaurant, the bar signals a more intimate atmosphere with softer lighting, brick-clad walls and, again, natural, simple materials with a lot of character. A communal, live-edge wood table anchors the space; ceiling patterns, wood wall niches and a signature light fixture inspired by local cultural influences double as art. The bar is planned to allow screening for varying levels of privacy in different regions, as needed.
BAR & COMMUNAL TABLE
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RESTAURANTThe atmosphere here is relaxed, focused on a more lively and engaging experience. Wood, pattern and color combine to create a chic informality. The food is plentiful, the seating is characterized by distinctly sinuous forms and fun colors, the lighting doubles as hanging art. A mixture of bistro, lounge and traditional seating fills the room, while upholstered media pods line the walls for dining in a more private setting.
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POOL VIEW & GYMThe fitness room offers a large and spacious area for guests to re-energize after long days and comes equipped with state-of-the-art machines and great views. The space is characterized by natural finishes and a relaxed, informal tone. Guests can also unwind in the pool area, which opens up to the restaurant area for easy access to food and beverage, as well as lifts.
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MEETING SPACE A refined, flexible space made to let the event—a wedding, a conference, a fundraiser, an awards banquet—take center stage. Attractive wall details and window screens allow natural light or total privacy; carpet integrates organic patterns in reference to natural materials found throughout the property; carefully scaled metallic light fixtures add elegant sparkle.
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COURTYARD GUEST ROOMCourtyard guest room signatures, like the uniquely oriented bed, convenient tech-drop and flexible desk space combine with local design influences to create a refreshing and comfortable retreat. The wall-integrated headboard becomes artwork, as well as an opportunity to reflect regional aesthetics and materials, which are repeated in the carpet through organic patterns and warm, earthy colors. Bathrooms celebrate the relaxing, purifying experience of a luxurious shower. Plenty of light and glass, a streamlined vanity and high-quality fixtures combine to create a clean, modern spa-like moment in every guest’s day.
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RESIDENCE INN GUEST ROOM Driven by our residential approach to guest suite design based on our deep knowledge of experience with extended-stay travel, all Residence Inn guest rooms have a window orientation to ensure visual access to the outdoors. A generous eating space and comfortable living area are backed by a fully functional kitchen, offering the convenience and comfort of home for guests on the road for extended periods.
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RESIDENCE INN GUEST ROOM As in the hotel’s public spaces, the design uses natural elements and simple materials. Colors and patterns are subtle, reserved mostly for accents for a more residential feeling. A more dramatic design statement is reserved for the bedroom, which features a striking headboard patterned in a motif based on locality. Generously proportioned bathrooms celebrate the relaxing, purifying experience of a luxurious shower. Plenty of light and glass, a streamlined vanity and high-quality fixtures combine to create a clean, modern spa-like moment in every guest’s day.
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GROUND FLOOR Supporting a simple guest experience that adapts to a single (Courtyard) or dual (Residence Inn) brand product, the plan for ground floor public spaces is very open, so that guests clearly understand and connect with each area. Architectural features—screens, statement lighting, floor materials— define different functions.
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TYPICAL FLOOR PLAN
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BASEMENT
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STANDARD KING Efficiency, flexibility and comfort define the standard room. A sleek closet defines the entry zone while integrating a mini-fridge and coffee station. A large glass door opens into a spa-like bathroom that features a great shower experience. A multipurpose built-in serving as luggage rack, desk and tech-drop transitions to the bedroom. Part of the desk is mobile, allowing the guest to change their workstation. Floating nightstands flank the window-facing bed; a small seating area completes the room.
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DOUBLEDuplicating the entry, bathroom and multipurpose built-in desk system within the same footprint, the double accommodates two beds by facing them to the built-in desk, placing a single nightstand between them and eliminating the seating area.
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SUITEThe hallmarks of the design—efficiency, flexibility and comfort— carry over to the suite, which offers a comfortable living area with a desk thoughtfully positioned behind the comfortable couch and within direct viewing site of the TV. The bedroom is spacious, offering a relaxing bath and a great shower experience within a luxurious bathroom.
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STUDIOLiving space takes center stage in this room. The layout provides ample access to the seating area, using the kitchen as support toward the back of the room. The kitchen is sleek and efficient; a generous island with counter-height stools divides the living area from the kitchen, providing a natural gathering place as well as an alternative workspace.
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ONE BEDROOMFurnishings emphasize comfort. The desk is mobile, and like most of the seating, faces the window. The bedroom is a retreat; restful and private with a hidden closet, made special by a signature headboard statement that takes it cues from local materials and culture. The bathroom has a spa-like quality and features a great shower experience.
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2 BEDROOMThe two-bedroom layout offers an even more spacious experience for large families, providing a spacious master and a second double double. The living area is comfortable, offering plenty of space for entertaining and relaxing. The kitchen is modern and sleek and looks out to the living areas.
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COURTYARD STAND–ALONEFACILITIES PLANGuest Rooms Units Unit Area Total Net (SQM)Standard King Room 80% 123 25 2,750Double/Double Room 16% 25 25 800Suite 4% 6 52 416Total Units 100% 154
Total Guest Room Area 3,966
Number of Guests Room Floors 8
Guest Room Floor Support/Circulation Per Floor Unit Area Total Net (SQM)Corridors/Elevator Lobby 1 114 910Stairs 2 19 310Elevators 4 9 278Linen Storage/Chute 1 22 173
Total Guest Room Support/Circulation 1,671
Front of House Total Net (SQM)
Food & BeverageBreakfast Area & Buffet (90 seats) 255Lounge, Bar, and Library (28 seats) 142The Market 9
Public SpaceLobby 65Front Desk 16
FunctionMeeting Room 200
RecreationExercise Room 188
Public Circulation and Guest AmenitiesElevators 42Public Toilets 47Guest Laundry 26Stairs 38
Total Front of House 1,028
Back of House Unit Area Total Net (SQM)
AdministrationWork Area 9General Manager Office 15Reservation & Accountant Office 16Luggage Storage Room 11Complimentary Administration Offices 262
EmployeeEmployee Prayer Room 13Employee Locker Room + Toilets 130Cafeteria 37Security & Timekeeper 18
HousekeepingMain Laundry 172Housekeeping 36Uniform Issue 31Storage 34
KitchenFood Preperation 366
EngineeringEngineering Office/Storage 122
Miscellaneous ServiceMechanical/Electrical 326Misc. Storage 23Refuse 32Meeting Room Storage 22
Total Back of House 1,675
Summary Units Total (SQM)Total Number of Guest Room Floors 8Total Number of Floors 9Total Guest Rooms 3,966Total Guest Room Support/Circulation 1,671Total Front of House 1,028Total Back of House 1,675Total Net Building Area 8,341Walls and Shafts Area (10% of Building Net Area Assumed) 834Total Gross Building Area 9,175Total Square Meters Per Room 61
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RESIDENCE INN AND COURTYARD COMBO FACILITIES PLANGuest Rooms Units Unit Area Total Net (SQM)CY Standard King Room 44% 123 25 3,075CY Double/Double Room 9% 25 25 625CY Suite 2% 6 52 312Total Units 100% 154
RI Studios 45% 57 39 936RI 1 bedroom 45% 57 52 4,680RI 2 bedrooms 10% 12 79 948Total Units 100% 126
Total Guest Room Area 10,576
Number of Guests Room Floors 11
Guest Room Floor Support/Circulation Per Floor Unit Area Total Net (SQM)Corridors/Elevator Lobby 1 227 2,497Stairs 3 19 640Elevators 6 9 574Linen Storage/Chute 1 25 275
Total Guest Room Support/Circulation 3,986
Front of House Total Net (SQM)
Food & BeverageBreakfast Area & Buffet (132 seats) 340Lounge, Bar, and Library (36 seats) 171The Market 17
Public SpaceLobby 101Front Desk CY 8Front Desk RI 6
FunctionMeeting Room 318
RecreationExercise Room 484
Public Circulation and Guest AmenitiesElevators 69Public Toilets 47Guest Laundry 26Stairs 57
Total Front of House 1,645
Back of House Unit Area Total Net (SQM)
AdministrationWork Area 12General Manager Office 21Reservation & Accountant Office 20Cashier + Executives Office 28Sales 14Luggage Storage Room 5Complimentary Administration Offices 246Training Center + Training Office 62
EmployeeEmployee Prayer Room 29Employee Locker Room + Toilets 192Cafeteria 40Security & Timekeeper 12
HousekeepingMain Laundry 255Housekeeping 87Uniform Issue 24
KitchenFood Preperation 490
EngineeringEngineering Office/Storage 93
Miscellaneous ServiceMechanical/Electrical 520Misc. Storage 119Refuse 33Meeting Room Storage 34
Total Back of House 2,336
Summary Units Total (SQM)Total Number of Guest Room Floors 11Total Number of Floors 12Total Guest Rooms 10,576Total Guest Room Support/Circulation 3,986Total Front of House 1,645Total Back of House 2,336Total Net Building Area 18,543Walls and Shafts Area (10% of Building Net Area Assumed) 1,298Total Gross Building Area 19,841Total Square Meters Per Room 71
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85 YEARS OF HISTORY BEHIND 18 ICONIC BRANDSThe power of Marriott is unrivaled in our industry, built upon outstanding service, integrity and pioneering brands.
Our worldwide recognition is no accident. After decades successfully developing branded properties in countries where few existed, our global expansion has been as strategic as it has been successful.
Marriott is more than a name. It comes with:
• The broadest portfolio of brands in the industry
• A powerful global sales strategy
• Over 45 million Marriott Rewards® members
• The strongest and most cost-effective distribution systems
• A global reservations system generating more than 100 million reservations and more than $34 billion in gross room revenue per year
• Marriott.com website generating $9.6 billion in annual revenue
• Industry-leading revenue management
• Innovative architecture and construction services
• Valuable product knowledge and management expertise
If you already see the potential that lies in the Middle East and Africa, it’s time you worked with a trusted partner. To learn more about opportunities with Marriott International, call +971.4.440.7750 or visit www.marriottdevelopment.com