Online StoreLaunchCampaignIdea 1

The Insight

The satisfaction of an onlinepurchase comes the momentyou unbox your package.

No loyalty in online market,give me the best deals!

User Behaviour

CourtsUnboxingSurprises

The Creative Concept

Help us unbox our Online Storeand win amazing prizes!

Every box you unbox containsspecial discount codes, dealsof rm1 on appliances and gadgets.There’s even a grand prize of afull house makeover.

The Big Idea Courts Online Store Contest - Engagementwe’re giving out amazing prizes everyday for a whole week, all you have to do is help us unbox the items in ourOnline Store and they’re all yours

*Users can only claim one prize a day

UNBOX NOW! UNBOX NOW! UNBOX NOW! UNBOX NOW! UNBOX NOW!

UNBOX NOW! UNBOX NOW! UNBOX NOW! UNBOX NOW!

RM

20OFFRussellHobbsBlender

CLAIM PRIZE!

50%OFF

Use this promo codeto get 50% off on all

household appliances

50AplDiscount

RM1.00Purchase at

CLAIM PRIZE!

Promo Code

Daily Grand Prize Daily Deals

Driving Traffic to Online store

CourtsOnlineStoreContest

UnboxableBanners

Facebook•Carousel•Tag-A-Box

CelebrityUnboxing video

Youtube Quick Unboxing Ads

Empty BoxInstallation

Youtube Quick Unboxing Ads - Targeted prizesExecution

UNBOXWIN

&

Quick unboxing& Reveal prizeVIDEO FORMAT CTA to Unbox & Win

0:05 0:300:00

CourtsOnlineStoreContest

Execution Unboxable Banners - Targeted prizes

UNBOX NOW!

UNBOXWIN

&

PARTICIPATE

50%OFF

Samsung Printers

Boxes on banner shakes,encourages clickablity

Click reveals random voucher

CourtsOnlineStoreContest

Execution Facebook Carousel - Targeted prizesboxes to flood on facebook carousel ad which leads users directly to Courts Online Store Contest

Mystery prize Mystery prize

Unbox and stand a chance to win amazing prizes!

Unbox NowUnbox Now

CourtsOnlineStoreContest

Execution Facebook Tag-A-Box - Engagementwe get our facebook users to tag a box in our post, and stand a chance to win amazing prizes, first one to tag wins.Use this post to drive traffic to Courts Online Store Contest for those who didnt win.

Tag-A-Box Tag-A-Box

Be the first to tag yourself on a box and stand achance to win amazing prizes!

Here are the gifts that you’ve won! if you didnt win,check out our contest at www.courts.com.my

Contest Post Prize Reveal Post

Execution Empty Box Installation - Awareness

Unbox & Win, find out more at www.courts.com.my

Take over public furniture by “boxing them up”

Execution Catalogue/Print Ad TakeoverThe Unbox & Win catalogue. Everything for RM1 only when you go online from 16 Jan - 23 Jan and help us unbox

UNBOX WIN&

www.courts.com.my16 Jan - 23 Jan 2016

1.00

1.00

1.00

1.00 1.00

Summary Campaign Benefits

this online contest can be carried forward asa bi-monthly campaign. Simple and adaptable

Launching the Online Store with a week-longgiveaway in a fun, intersting way that alsoeducates people on the product range.

Incentivises the Users to comeback and drivepurchase consideration via Promo codes givenout during launch.

Refreshing the Courts brand for the onlinetarget audience.