Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.
-
Upload
jaren-grandon -
Category
Documents
-
view
215 -
download
1
Transcript of Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.
![Page 1: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/1.jpg)
Courtney Baer
Jade Boggs
Narangoo Tsolmonbaatar
Ginger Liu
![Page 2: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/2.jpg)
Agenda
• History - Courtney
• Industry Analysis - Ginger
• Global Analysis - Jade
• SWOT - Courtney
• Competitors - Narangoo
• Recommendations - Jade
• Conclusion - Narangoo
![Page 3: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/3.jpg)
History
• Gucci was established in 1921• 1947 bamboo handle handbag• 1960s Gucci expands to middle east• 1970s family disputes threaten the company• YouTube.com
![Page 4: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/4.jpg)
• 1972 Joined American motors association
![Page 5: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/5.jpg)
• Late 1960s accessory line brought Gucci down.• 1980s Gucci lost its appeal• 1980s Gucci knockoffs entering market• 1980s One of the family members was charged
with tax evasion• 1995 went public• 1997 partnered with Severin-Montres
![Page 6: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/6.jpg)
Industry AnalysisFashion Industry
![Page 7: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/7.jpg)
• What is fashion?
– fashion is the life some people are advocating in a short period
– Fashion has been characterized by change, which decides the vibrancy of fashion industry
![Page 8: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/8.jpg)
• Short History
– In1845, the first fashion designer Charles Frederick Worth, was born in Paris.
– Around 1900, fashion stepped into the all-round development stage.
– After 1900,Fashion had become an industry. – From 1970 to 1980, fashion went into a period
of globalization.– After 1990, fashion industry continuously
rapidly developed.
![Page 9: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/9.jpg)
• Global Issue
– Outsourcing issue
• Producing the products in low-cost countries
VS. locally manufacturing their products
– Intellectual property and piracy issue
• European countries: offer more protection
• America: fashion designs are not protected
• Developing countries: incomplete legal system
![Page 10: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/10.jpg)
• Future Trend
– Fast fashion
– Expand the brand to a higher profit margin
– Combination of fashion and life style
– Develop corporate responsibility
![Page 11: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/11.jpg)
Global Analysis
• Gucci’s Handbag and Leather goods accounted for $1.2 billion in sales in 2005.
Percentage of Sales Growth from 2005-2006
Japan 11%
Europe 14%
North America 24.9%
Asia (excluding Japan) 28.5%
![Page 12: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/12.jpg)
• Dubia, India shopping is main attraction to draw tourists
• Dubia has over 20 million sq. ft. of retail space• August 2008, the Dubai Mall’s grand opening
![Page 13: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/13.jpg)
Trademark Counterfeiting
• 2007- $230 million counterfeit goods seized• Canal Street• Over $176 billion counterfeit goods traded
internationally
![Page 14: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/14.jpg)
SWOT• Strengths
– Strong Brand Name– Strong Presence in International Market– Multiple lines of business
• Weaknesses– Family Feuds– Weak profitability from secondary lines
![Page 15: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/15.jpg)
• Opportunities– International Markets– Consolidation of brands
• Threats– Lower Level Brands– Takeover by PPR
SWOT
![Page 16: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/16.jpg)
Competitors
• Competitors: Chanel, Louis Vuitton, Hermes, Fendi, Christian Dior, Marc Jacobs, Prada, Coach, Celine, Cartier, Bally, Anya Hindmarch, and Versace.
• Stronger competitors: Hermes, Coach Inc, and Louis Vuitton
![Page 17: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/17.jpg)
Hermes
• French high fashion house• Established in 1837• Headquartered in Paris, France• In June 1993, Hermes went public on the Stock
Exchange • In 2006, revenue was $1.96 billion. • By 2006, Hermes operates 240 retail stores in
51 countries• By 2007, Hermes employed over 6,000 people
![Page 18: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/18.jpg)
Hermes’s employees’ percentage in each country in 2007
![Page 19: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/19.jpg)
Coach Inc
• American luxury leather goods company• Established in Manhattan, New York, in 1941• Headquartered in New York City, NY• Coach went public on the NYSE in 2001. • By 2007, revenue was $2,612.5 million• By 2007,Employed 10,100 people, • Coach has 272 retail stores in 24 countries
![Page 20: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/20.jpg)
Coach’s Revenue Breakdown
![Page 21: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/21.jpg)
Coach’s Contribution to Revenue
![Page 22: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/22.jpg)
U.S. handbag Market and Coach’s Share
![Page 23: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/23.jpg)
Louis Vuitton • French leather goods and a luxury fashion
company • Established in France, in 1854• Headquartered in Paris, France• By 1984, LV went public through stock exchanges
in Paris and New York• LV’s revenue was $24,805 million in 2007• By 2007, they employed 33,000 people• Louis Vuitton operates an exclusive retail
network of 388 stores in 56 countries
![Page 24: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/24.jpg)
LV’s Revenue Distribution
![Page 25: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/25.jpg)
LV’s Three Year Financial Performance
![Page 26: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/26.jpg)
LVMH Revenue by Geography
![Page 27: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/27.jpg)
Recommendations
• Short term– Website– Promotion– Purchasing information
• Long term– Expansion in Asian Market– Item Distinction– Designers
![Page 28: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/28.jpg)
ConclusionGucci has made many large steps in the fashion industry over time and will continue to do so as they set higher standards for their employees and others in the industry to meet.
![Page 29: Courtney Baer Jade Boggs Narangoo Tsolmonbaatar Ginger Liu.](https://reader035.fdocuments.net/reader035/viewer/2022062619/5517bd57550346892b8b48a3/html5/thumbnails/29.jpg)
Thank You Any Questions