Course Outline Articulation Programme IBMS Year 3 & 4 · PDF fileJune 2010 Articulation...

June 2010 Articulation Programme IBMS – Year 3 & 4 1

Course Outline Articulation Programme

IBMS

Year 3 & 4 2010-2011

International Business School Hanze University Groningen University of Applied Sciences


General information

Please find the course outline for year 3 & 4 for Articulation students who started at IBS in year 3, valid for the academic year 2010-2011. The IBS course outlines serve several purposes:

To enable students to prepare for classes and to acquire the correct texts;

To enable students to plan their work;

To assist teaching staff to meet the educational aims;

To give partner schools and persons outside the Hanzehogeschool an overview of the contents and structure of the modules offered within IBS;

To enable the Planning Office to schedule classes;

To enable the Examination Office to create correct assessment schemes; To meet these purposes each module description defines: the module name and exam code used by the Exam Office and the Planning Office, the set up of classes, the size of the module, the aims of the module, what textbooks students must acquire, how the module will be assessed and the weekly schedule. At the date of printing, the information contained in this book was accurate, and as far as possible complete. If any changes or revisions to modules have taken place since then, students will be notified by their teacher at the beginning of the module in question. These changes will only be valid after publication in the official IBS bulletin under the heading: 'Changes in Course Outlines'. The academic year is divided into 4 study periods: Period 1: September – November Period 2: November – January Period 3: February – April Period 4: April – July The periods mentioned in this course outline are those in which the module is offered during the academic year 2010-2011. The exact start and end dates of each period can be found in the Prospectus. We refer to the IBS Prospectus for all other information necessary to complete your studies at the International Business School and the official IBS channels of communication:

- Blackboard - IBS Bulletin


Framework competencies IBMS Profession-related competencies (P) I International Business Competencies 1. International Business Awareness 2. Intercultural adaptability II General Management Competencies 3. International Strategic Vision Development 4. Organizational Policy Development 5. Entrepreneurial Management III Functional Key-Areas Competencies 6. International Marketing Management 7. International Operations Management 8. International Accounting and Financial Management Generic competencies (G) I Interpersonal competencies 1. Leadership 2. Cooperation 3. Communication II Task-oriented competencies 4. Analyzing and information processing 5. Creative problem solving 6. Planning and organizing III Intra-personal competencies 7. Learning and self-development 8. Ethical responsibility NOTE: References in the course outline are made like this: Gx.x; Py.y. Example: P1.3 means professional competence 1 (international business awareness), level 3 (bachelor level). Competencies: level of execution. Competencies are supposed to be acquired step by step. This requires the description of the level of mastering the competency. In general these levels will be: Level 1 The ability to execute a simple task. The student has the basic

knowledge and skills to apply the competency with guidance in a limited context.

In most educational situations this will be learned in the first year.

Level 2 The student can apply the competency independently in a relatively clearly arranged situation.

This will normally be at the end of year 2 or the work placement period.

Level 3 The student can apply the competency independently in a complex situation with complete control of the required skills.

Bachelor-level

Level 4 Flexible application of the competency in complex situations. The student can evaluate his competency and can support others when applying their competencies.

Master-level


Contents

Gernal information ..................................................................................................................................... 3

Table of credits ........................................................................................................................................... 9

Year 3: Harmonisation Semester & Placement Semester ....................................................... 13

INT 3 Introduction 3 ............................................................................................................................... 15

BRM 1 Business Research Methods ....................................................................................................... 17

IMM 1 International Marketing Management .................................................................................... 21

MAC 2 Management Accounting 2 ....................................................................................................... 25

PMA 1 People Management .................................................................................................................... 27 ERS 2 English Business Report Writing Skills 2 .................................................................................. 29

PDT 3 Personal Development Training 3 ............................................................................................. 31

PLM 1 Placement (start up and first period) ....................................................................................... 33

PLM 2 Placement (continued and finalised) ......................................................................................... 35

PDT 6 Personal Development Training 6 ............................................................................................. 39

Languages................................................................................................................................................. 41

DUT 1 Dutch 1/Niederländisch 1 ........................................................................................................ 41

DUT 2 Dutch 2/Niederländisch 2.......................................................................................................... 43



FRE 1 French 1/Französisch 1 ............................................................................................................... 49




GER 1 German 1/Deutsch 1 .................................................................................................................. 65



GER 5 German 5/Deutsch 5 .................................................................................................................. 71 SPA 1 Spanish 1/Spanisch 1 ................................................................................................................... 73

SPA 2 Spanish 2/Spanisch 2 ................................................................................................................... 75



Year 4 Major: International Marketing ........................................................................................ 81

INA 4 Introduction 4 ............................................................................................................................. 83 ENG 4 English/Business Communication 4 ....................................................................................... 85 IPM 1 International Product Management ......................................................................................... 87

CBH 1 Consumer Behaviour ................................................................................................................. 89

ENG 5 English/Business Communication 5 ....................................................................................... 91

ISM 1 International Sales Management ............................................................................................... 93

IMC 1 International Marketing Communication ................................................................................ 95

GPJ 1 Graduation Project: introducution and start up .................................................................... 99 MES 1 Market Entry Strategies ........................................................................................................... 153

GPJ * Graduation Project: continued and finalized......................................................................... 103

Year 4 Major: International Finance & Accounting .............................................................. 105 COF 1 Corporate Finance ...................................................................................................................... 107

WCM 1 Working Capital Management ............................................................................................. 109 IFI 1 International Financial Management ....................................................................................... 111

IAC 1 International Accounting .......................................................................................................... 113 PLC 1 Planning and Control (Integrated Business Simulation) ..................................................... 115

FAC 2 Financial Accounting 2 ............................................................................................................ 117


Year 4 Major: International Travel & Tourism ....................................................................... 119 CEM 1 Conference and Event Management ..................................................................................... 121

TTI 1 The Travel and Tourism Industry .......................................................................................... 123 HMA 1 Hospitality Management ....................................................................................................... 125

TSM 1 Tourism Services Marketing ................................................................................................... 127 CUI 2 Current Issues in Tourism ....................................................................................................... 129 UTT 1 Understanding Travel and Tourism...................................................................................... 131

Year 4 Major: International Management ................................................................................. 133 HRM 1 Human Resource Management ............................................................................................ 135

PMT 1 Project Management ................................................................................................................ 139

CSR 1 Corporate Social Responsibility ................................................................................................ 143

ENT 1 Entrepreneurship ...................................................................................................................... 145

COS 1 Corporate Strategy .................................................................................................................... 147

IMG 1 International Management ....................................................................................................... 149


2+2 Articulation curriculum IBS

Table of credits Harmonisation Semester and Placement Semester

Year 3 Period 1

Period 2

Period 3

Period 4

Code Educational Unit

EC Code Educational Unit EC Code Educational Unit EC Code Educational Unit EC

INT3 Introduction 3

1 PLM1 Placement (start up and first period)

15 PLM2 Placement (continued and finalized)

14

LNG1 Language 1

3 LNG2 Language 2 2

BRM1 Business Research Methods

5 MAC2 Management Accounting 2

5

IMM1 International Marketing Management

5 PMA1 People Management

5

ERS2 English Business Report Writing Skills 2

2

PDT 3 Personal Development Training 3 1 PDT 6 Personal Development Training 6 1

Total 14 Total 15 Total 15 Total 15

Language 1: DUT1, FRE1, GER1, SPA1 Language 2: DUT2, FRE2, GER2, SPA2


Table of credits IBS adapted Year 4 (2nd and last year for Articulation Programme)

Year 4 Major: International Marketing Period 4.1 Period 4.2 Period 4.3 Period 4.4 Code Educational Unit EC Code Educational Unit EC Code Educational Unit EC Code Educational Unit EC

INA1C Introduction /Skills training

1 ENG5 English / Business Communication 5

3 GPJ1 Introduction to and start up of the Graduation Project

5 GPJ3 Graduation Project continued and finalized

15

ENG4 English / Business Communication 4

2 ISM1 International Sales Management

5 MES1 Market Entry Strategies

5

IPM1 International Product Management

5 IMC1 Integrated Marketing Communication

5 …. Elective 5

CBH1 Consumer Behaviour

5 LAN5 Language 5 2

LAN4 Language 4 3


Year 4 Major: International Finance & Accounting Period 4.1 Period 4.2 Period 4.3 Period 4.4 Code Educational Unit EC Code Educational Unit EC Code Educational Unit EC Code Educational Unit EC





15


2 IFI1 International Financial Management

5 PLC1 Planning and Control (integrated business simulation)

5

COF1 Corporate Finance

5 IAC1 International Accounting

5 FAC2 Financial Accounting 2

5

WCM1 Working Capital Management

5 LAN5 Language 5 2

LAN4 Language 4

3



Year 4 Major: International Travel & Tourism Period 4.1 Period 4.2 Period 4.3 Period 4.4 Code Educational Unit EC Code Educational Unit EC Code Educational Unit EC Code Educational Unit EC





15


2 HMA1 Hospitality Management

5 CUI2 Current Issues in Tourism

5

CEM1 Conference and Event Management

5 TSM1 Tourism Services Marketing

5 UTT1 Understanding Travel and Tourism

5

TTI1 The Travel and Tourism Industry

5 LAN5 Language 5 2

LAN4 Language 4

3


Year 4 Major: International Management Period 4.1 Period 4.2 Period 4.3 Period 4.4 Code Educational Unit EC Code Educational Unit EC Code Educational Unit EC Code Educational Unit EC

INA4C Introduction /Skills training 4



5 GPJ ** Graduation Project continued and finalized

15


2 CSR1 Corporate Social Responsibility

5 COS1 Corporate Strategy

5

HRM1 Human Resource Management

5 ENT1 Entrepreneurship

5 IMG1 International Management

5

PMT1 Project Management

5 LAN5 Language 5 2

LAN4 Language 4

3


** = see page 103

Language 4: DUT4, FRE4, GER4, SPA4 Language 5: DUT5, FRE5, GER5, SPA5


Electives Electives International Marketing EC

COF1 Corporate Finance 5

PLC1 Planning and Control 5

COS1 Corporate Strategy 5

HRM1 Human Resource Management 5

CEM1 Conference and Event Management 5


Year 3: Harmonisation Semester & Placement Semester

Introduction 3

Business Research Methods International Marketing Management

Management Accounting 2 People Management

English Business Report Writing Skills 2 Personal Development Training 3

Placement (start up and first period) Placement (continued and finalized) Personal Development Training 6


INT 3 Introduction 3

Field Name Description Title of the educational unit Introduction 3 Progress code IBVH6INT3 Year of study 3

Period 1 or 3 Year 2010-2011 Study load 1 EC = 28 hours Learning Outcomes / Competencies

The student will:

be acquainted with the IBS way of working;

gain awareness of intercultural communication. Connection with competencies from the IBMS Professional Profile: P2.2, G1.2, G2.2, G4.2, G6.2, G7.2

Target group / Position within the curriculum

Regular module for Exchange students and foreign students enrolled at IBS and staying in the Netherlands for their Study Abroad.

Optional for IBMS students, with approval from IBS Management Prerequisites Level Main Phase Bachelor Course contents The introduction programme is geared towards introducing the exchange

students to IBS as well as integrating the IBMS students with the exchange students. This is done by means of practical assignments on how to find your way around in IBS, the Hanze and Groningen.

Didactical form Project

Practical/Skills training

Theory oriented module: Lectures / Seminars

Games Assessment Assessment method(s)

Professional product (Group assignment)

Progress code(s)

IBVH6INT3C

Number of EC

1

Minimum grade

Sufficient

Name of lecturer(s)/coach(es) Mariaelena Inja-Murphy/Andries Rodenboog/Lucie Rugers/Ros Gibson Literature IBMS Prospectus, handouts Electronic media Blackboard, MSN-messenger, e-mail, internet Capacity IBMS students: 15 per group Language of instruction English Details/peculiarities Attendance is compulsory.

Set up & learning environment Period 1 or 3 wk1 wk2 wk3 wk4 wk5 wk6 wk7 wk8

Lecture

Seminar with lecturer

Project group with coach

Project group without coach

Consultation hour

T= Theory room, C= Computer room, P = Project room, V = Video room, L = Language Lab, O = Office


Week schedule Week nr. Topics/activities Preparation/reading

Day 1

Welcome by IBS Manager Year 3 + 4

Mass Lecture ‚The Netherlands‛

Blackboard training course

Study plans with IBS supervisors

Day 2 workload: 7 hours

Mass lecture ‚Group Assignments‛

Meeting with coach, getting to know each other

Explanation of Projects/Group Division

Finalising study plans with IBS supervisors


Group meeting/meeting with coach

Helo course





Presentation of assignments with all groups and coaches


BRM 1 Business Research Methods

Field Name Description Title of the educational unit Business Research Methods Progress code IBVH4BRM1 Year of study 2


On the completion of this module students will be able to:

Explain the purpose and the nature of business research

Evaluate and select appropriate research techniques

Demonstrate a clear understanding of procedures of research in business

Design a project proposal, carry out desk research and/or fieldwork

Analyse and interpret data

Perform simple statistical tests using SPSS

Demonstrate the ability to work in a team Aims and objectives This module will familiarise students with different forms of business research (from pure/academic research to practical/consultancy), and its multi-disciplinary nature. The students will gain an adequate grounding in analytical thinking, in methods of research, and in techniques of investigation in order to investigate issues, ask critical and searching questions, and formulate research proposals. Students will be given the opportunity to experience the research process, namely, to apply and integrate the theoretical knowledge and understanding in a practical context. Aims and objectives of the module are:

to promote appreciation of the role of research in business

to enable students to recognise primary and secondary-based research sources and to be able to utilise such sources effectively

to enable students to report, illustrate and interpret data using qualitative and quantitative methods (including SPSS)

to familiarise students with the research process via theory and from practical experience

to promote the ability to appraise the appropriateness of data collection methods

to develop effectiveness in working collaboratively to achieve goals Assessment details There will be two assessment points during this module: 1. Assignment: students undertaking group research on an identified

issue or problem. This work is then processed through the SPSS course culminating in a report using the methods learnt.

2. Written exam: assessment of students' knowledge and understanding of research methods. The exam will be split into two sections. Section A will deal with the research methods and qualitative aspects of the course. Section B deals with the quantitative parts of the programme.

Example of exam with marking criteria can be found on Blackboard. Connection with competencies from the IBMS Professional Profile: G4.3, G5.3, G6.2



Regular module for IBMS students

Prerequisites Level Main Phase Bachelor: Year 2 Course contents This module will familiarise students with different forms of Business

research (from pure/academic research to practical/consultancy), and its multi-disciplinary nature. The students will gain an adequate grounding in analytical thinking, in methods of research, and in techniques of investigation in order to investigate issues, ask critical and searching questions, and formulate research proposals. Students will be given the opportunity to experience the research process, namely, to apply and integrate the theoretical knowledge and understanding in a practical context.

Didactical form Seminars

Group assignment Assessment Assessment method(s)

Written exam

Report

Progress code(s)

IBVH4BRM1A

IBVH4BRM1C

Number of EC

2

3

Minimum grades

5.5

5.5 Name of lecturer(s)/coach(es) Jan Roelf Scholtens, Angeline van de Manakker Literature Required:

M. Saunders, et al; ‘Research Methods for Business Students’; 5th edition; 2009; Prentice Hall, ISBN: 978 027 371 6860.

This textbook is to be used to complete any research/report writing in IBS.

Levin; ‘Statistics for Management Part two’; 7th edition, Hanzenr: 989 Recommended:

S. Gerber, K. Voelkl Finn; ‘Using SPSS for Windows: data analysis and graphics’; 2nd edition; ISBN: 978 038 740 839.

Electronic media Blackboard Capacity Students for IBMS: 30 per group Language of instruction English Details/peculiarities Attendance in week 1 is compulsory. Students must attend the first lesson,

because then the groups for the group work will be formed. Not showing up will cause a serious study delay. Follows up on MAT1 and STA1.


Lecture

Seminar with lecturer 1hrT 1hrT 1hrT 1hrT 1hrT 1hrT 1hrT

Seminar with lecturer 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT

Self study SPSS (without lecturer)

2hrs 2hrs 2hrs 2hrs 2hrs 2hrs 2hrs

Consultation hour 1hr 1hr 1hr 1hr 1hr 1hr 1hr

Written exam 2hrsT



Weekly schedule Block A Topics/activities Preparation/reading

wk 1 workload: 17 hours

One hour seminar: course organisation, team formation; assignment, what is research, research process

Two hours seminar: Probability theory, Probability distributions

Two hours workbook based project learning

Saunders: Chapters 1, 2, 4.3 Levin: Chapter 5 (exercises: 21, 22, 23, 28, SC8, 31, 37)


One hour seminar: research proposal; literature research, theoretical framework

Two hours seminar: Probability distributions (continued)

Hand out: Condition probability


Saunders : Chapters 3, 5, 8 Levin: Chapter 5 (exercises: 38, 39, 41, SC9, 42) and chapter 6 (exercises 29, 30)


One hour seminar: population, sample; questionnaire design; data quality

Two hours seminar: Sampling and sampling distributions, Estimation


Saunders: Chapter 10, 11 Hand in of research proposal, deadline Tuesday 12 o’clock Levin: chapter 6 (exercises: 34, SC7, SC8, 48) and chapter 7 (exercises: 27, 28, 35, 44, 45, 30, 41, 47, SC11, SC12, 53, 52, 55)


Team feedback sessions on research proposal

Two hours seminar: Estimation (continued), Hypothesis testing


Levin: Chapter 8 (exercises: 10, 26, 27, 30, 38, 39, SC12)


One hour seminar: review, report writing criteria; conclusions

Two hours seminar: Hypothesis testing (continued)


Levin: Chapter 9 (exercises: 4, 9, 10, 14, 25, 28)


On the scheduled hour: teacher available on consultancy basis

Two hours seminar: Hypothesis testing (continued), Chi square test


Levin: Chapter 11.1, 11.2 (exercises: 9, 10, 11)


On the scheduled hour: teacher available on consultancy basis

Two hours seminar: Revision


Hand in Research report deadline Friday 12 o’clock

wk 8 18 hours

Exam week


IMM 1 International Marketing Management

Field Name Description Title of the educational unit International Marketing Management Progress code IBVH4IMM1 Year of study 2


Successful students should be able to:

Identify issues and problems associated with international marketing, both from a B2B and B2C perspective.

Explain marketing concepts as used by organisations in the public and private sectors, for both B2C and B2B.

Describe the marketing process and its role in international business.

Analyse the fit between the organisation, its product and services and the environment, including other businesses in the supply chain.

Formulate and justify an international marketing program.

Explain the crucial role of (B2B) Marketing Department in any organization, and be able to identify the links to other financial areas within companies. (General Management, Finance, Production, R&D, Purchasing and Logistics)

Define and explain the differences between international, multinational and Global marketing.

Analyse foreign markets using appropriate tools and models.

Use the information gained from foreign market analysis to develop a Preliminary Marketing Plan.

Describe the crucial role other businesses play within the supply chain of both consumer and B2B products and to develop and justify strategies necessary for satisfying their wants and needs profitably. Students should be able to incorporate these factors in their preliminary marketing plan.

Connection with competencies from the IBS Professional Profile: P1.3, P2.2, P3.2, P4.2, P5.2, P6.3, P7.2, G1.2, G2.3, G3.2, G4.2, G6.3, G8.1


Compulsory for Marketing and BW specialization

Optional module for other students IBMS Prerequisites Level Main Phase Bachelor: Year 2 Course contents The International Marketing Environment

Methodology and tools for evaluating the attractiveness of foreign markets for marketing purposes (SWOT, PEST, Porters 5 Forces)

Foreign Market Analysis

International/Global Product Strategies. (Use of the Product Component Model) International Product Policy. Issues in product standardization versus adaptation both for consumer (end users) and companies within the supply chain.

International Distribution strategies and Foreign Market Entry Strategies

International Pricing Decisions

International Promotional and Marketing Communications from both a B2C and B2B perspective.

Developing appropriate marketing mixes for a foreign market focusing on both B2C and B2B customers.


Influences and effects of cultural differences on international marketing decision making from both a B2C and B2B perspective.


Combination of lectures and seminars focused on project Assessment Assessment method(s)

Written exam

Professional product (Group assignment. Develop an International Marketing Plan)

Progress code(s)

IBVH4IMM1A

IBVH4IMM1C

Number of EC

2

3

Min. grades

5.5

5.5

Name of lecturer(s)/coach(es) Ian Fitzgerald, Wim Speulman Literature P. Cateora; ‘International Marketing’; 14th edition, McGraw-Hill Publishing

ISBN: 978 007 128 8385. Electronic media Blackboard (includes lecture notes and project material), websites (links

contained in the Blackboard site to assist with information access for project). In addition to the above mentioned text book there will also be a syllabus available on Blackboard covering the most relevant material related to Business to Business Marketing.

Capacity Students for IBMS: 30 Language of instruction English Details/peculiarities Due to the very tight time schedule and the importance of the group project

it is compulsory that students should be present during the first week of classes as this is the time when groups are formed for the project work. Non-attendance during the first week of class may result in students being excluded from participation in the group project. Follows up on MKT1/MAR1

Set up & Learning environment Period 1 or 3 wk1 wk2 wk3 wk4 wk5 wk6 wk7 wk8

Lecture 2hrsA 2hrsA 2hrsA 2hrsA 2hrsA 2hrsA

Seminar with lecturer 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT

Project group with coach 2hrsP 2hrsP 2hrsP

Project group without coach 2hrsP 2hrsP 2hrsP 2hrsP

Consultation hour 1hrO 1hrO 1hrO 1hrO 1hrO

Written exam 2hrsC

A = Auditorium, T= Theory room, C= Computer room, P = Project room, V = Video room, O = Office

Weekly schedule

Week nr. Topics/activities Preparation/reading

wk 1 workload: 20 hours Mass Lecture (M/L) Seminar (S)

(ML): Introduction to International Marketing, Market/Country Analysis. (S): Project/Course Introduction & Continuation of Market/Country Analysis

The Scope and Challenge of International Marketing History and Geography: The Foundation of Cultural Understanding Cultural Dynamics in Assessing Global Markets (Ch: 1, 3, 4, 6)


wk 2 workload: 20 hours Mass Lecture & Seminar

(ML): Industry Analysis (S): Market Screening, Targeting, Segmentation & Demand Estimation

Industy Analysis (syllabus on BB) Global Marketing Management (Ch : 11) International Legal Environment (Ch : 7)

wk 3 workload: 20 hours Mass Lecture Feedback sessions will take place during the seminar hours.

(ML): Product Adaptation v Standardization. (B2B & B2C) (S): Feedback Sessions on Project progress. Screening Criteria used, Market Selection, Demand Estimation

Products & Services for Consumers & Businesses (Ch: 12 & 13) Each group of students must hand in a detailed justification of the screening criteria they have selected in order to select a potential market and a detailed definition of their target market and expected sales/market share.

wk 4 workload: 20 hours Mass Lecture and Seminar.

(ML): Market Entry Strategies (S): B2B Purchasing Process

International Marketing Channels, Emerging Markets, Multinational Market Regions and Market Groups. (Ch: 14, 9 & 10) B2B Purchasing Process (Syllabus on BB)

wk 5 workload: 20 hours Mass Lecture Feedback session on project progress during seminar hours.

(ML): International Distribution (S): Feedback sessions on Project Progress. For the Feedback session students should have a description of their product, using the product component model, with justification and evidence to confirm that it meets customer, environmental and business partner/marketing middlemen’s needs. Students should prepare a list of issues, problems and concerns related to their project for discussion during the feedback session.

Exporting and Logistics (Ch: 15) For the Feedback session students should have a description of their product, using the product component model, with justification and evidence to confirm that it meets customer, environmental and business partner/marketing middlemen’s needs. Students should prepare a list of issues, problems and concerns related to their project for discussion during the feedback session.

wk 6 workload: 20 hours Mass Lecture & Seminar

(ML): International Pricing Strategies (S): B2B Pricing

Pricing for International Markets (Ch: 18) B2B Pricing (Syllabus on BB)

wk 7 Workload: 20 hours No Mass Lecture. Seminar Class only. Project report due

(S): Commuication Policy. (B2B & B2C) The Importance of Personal selling within the B2B context.

Integrated Marketing Communications and International Advertising, Personal Selling and Sales Management (Ch: 16 & 17)


MAC 2 Management Accounting 2

Field Name Description Title of the educational unit Management Accounting 2 Progress code IBVH4MAC2 Year of study 2


The module aims at acquisition of basic knowledge on costing decisions that occur related to an organizations primary process of purchasing, producing and selling goods/services. Not only the cost-calculations themselves will be studied, but also the managerial implications will be discussed. The module is aimed at students with:

a Marketing major, who want to gain more basic insight into the (for them and their profession) relevant financial/costing methods;

a Financial major, who can use this course as a basis for further development into the financial work field.

Connection with competencies from the IBMS Professional Profile: P1.1, P5.1, P8.2, G4.2, G5.2, G6.1


Required module for all students IBMS

Prerequisites Level Main Phase Bachelor: Year 2 Course contents Cost Concepts and Cost Allocation

Job Order Costing

Process Costing

ABC/ABM, JIT and related costing concepts

Cost Behavior Analysis

Standard Costing and Variance Analysis

Performance Evaluation

Short Run Decision Analysis

Pricing Decisions Didactical form Lectures

Seminars Assessment method(s) Assessment method(s)

Written exam Progress code(s)

IBVH4MAC2A

Number of EC 5

Minimum grade

5.5 Name of lecturer(s)/coach(es) T.H. Horst Literature Horngren, Foster, Datar, Rajan & Ittner; ‘Cost Accounting: A Managerial

Emphasis’; 13th edition, Prentice Hall; ISBN: 978 013 135 5583. Electronic media Blackboard (= BB) Capacity Students for IBMS/BW: 30 Language of instruction English Details/peculiarities



Lecture


2x2hrsT* 2x2hrsT* 2x2hrsT* 2x2hrsT* 2x2hrsT* 2x2hrsT* 2x2hrsT*



Consultation hour

Written exam 2hrsT

T= Theory room, C= Computer room, P = Project room, V = Video room, L = Language Lab, O = Office, X = No Room Assigned

* = at least one day in between seminars

Weekly schedule Week nr. Topics/activities Preparation/reading


Introduction

Chapter 1, 2, 6, 13


Job Costing Chapter 4, 5


Cost Allocation Chapter 9, 14, 15


Process Costing Chapter 17, 18


Cost Variances Chapter 7, 8


Performance Chapter 11, 14, 23


Exam Preparation Chapter 1, 2, 6, 13, 4, 5, 9, 14, 15, 17, 18, 7, 8, 11, 23


Exam


PMA 1 People Management

Field Name Description Title of the educational unit People Management Progress code IBVH4PMA1 Year of study 2


Identify the different purposes that groups serve from a theoretical and applied perspective

Explain how organisational structures affect human behaviour in organisations

Evaluate the main factors in the human response to change

Define the main external and internal triggers of organisational goals

Determine the main functions of leaders in organisations

Evaluate the management of conflict and control systems

Recognise how cultural differences influence leadership, management style and effectiveness

Connection with competencies from the IBMS Professional Profile: P1.3, P4.2, G1.2, G2.2, G3.2, G4.2, G5.2, G6.2, G7.2, G8.2


Required module for IBMS students

Prerequisites Level Main Phase Bachelor: Year 2 Course contents Individual behaviour in organisations covers subjects such as individual

differences (personality, attitudes, abilities and emotions), motivation, improving job performance and behaviour modification. Group and social processes covers subjects such as improving job performance, power and leadership, organizational change & stress management.


Lectures

Seminars Assessment Assessment method(s)

Written exam

Group report

Progress code(s)

IBVH4PMA1A

IBVH4PMA1C

Number of EC

2

3

Minimum grades

5.5

5.5 Name of lecturer(s)/coach(es) Ros Gibson/Mark Kierans Literature S. Robbins and T. Judge; ‘Organizational behaviour’; 14th edition; Pearson

Prentice Hall, Upper Saddle, New Jersey; ISBN: 978 013 800 0400. Electronic media Blackboard

Capacity IBMS students: 30 Language of instruction English Details/peculiarities Attendance during the first seminar is compulsory. Failure to be at the

first class means no participation in the group project. You may still attend lectures and write examination.

Attendance during the weekly Coach meetings is compulsory. Miss a Coach meeting and you will be removed from the group project.

Attendance during group meeting without Coach is compulsory.

Miss more than 1 group meeting and you will be removed from the group project. 5 minutes late or more counts as a missed meeting.



Lecture


Project group with coach 2hrsP 2hrsP 2hrsP 2hrsP 2hrsP 2hrsP 2hrsP

Project group without coach 2hrsP 2hrsP 2hrsP 2hrsP 2hrsP 2hrsP 2hrsP

Consultation hour

Written exam 2hrsT




Individual Behaviour in Organisations I Robbins/Judge Chapter 1 – What is organizational behavior


Individual Behaviour in Organisations II

Robbins/Judge Chapter 3 – Attitudes and job satisfaction


Individual Behaviour in Organisations III

Robbins/Judge Chapter 7 – Motivation: from concepts to application


Group and Social Processes I Robbins/Judge Chapter 12 – Basic approaches to leadership


Group and Social Processes II

Robbins/Judge Chapter 15 – Conflict + negotiations


Organisational Processes

Robbins/Judge Chapter 19 – Organisational change + stress management


Review


Exam


ERS 2 English Business Report Writing Skills 2

Field Name Description Title of the educational unit English Business Report Writing Skills 2 Progress code IBVH9ERS2 Year of study 2

Period 2 or 4 Year 2010–2011 Study load 2 EC = 56 hours Learning Outcomes / Competencies


Review fundamental principles of structuring persuasive business reports;

Apply the critical and creative thinking skills necessary to plan a business report;

Take all the necessary practical steps to analyse, criticise, adjust and revise reports as to their professionalism;

Demonstrate clarity, conciseness, precision, and coherence when implementing the above.

Connection with competencies from professional profile: G3.2, G4.1, G5.1, G6.1



Prerequisites Level Main Phase Bachelor: Year 2 Course contents This module provides a theoretical and practical framework within which

students review and analyse all aspects of (persuasive) business research report, considering definition of the aim, selection of relevant ideas/material, structuring and outlining. Students will also review theoretical and practical points relevant to presenting business research reports professionally -- from executive summary to appendices. Students will be required to analyse, improve, correct and compose detailed outlines for various report topics, some related to cultural differences and ethics. Additionally they will be required to analyse faulty business reports, applying all knowledge gained throughout this module and convincingly present these critical analyses in class, making suggestions for practical improvement.

Active and creative participation in class is mandatory. The (sufficient/insufficient) assessment will be based on participation and a

presentation/defence of the above in a week 5 + 6 oral report session. Didactical form Skills training


Group assignment(s)

Progress code(s)

IBVH9ERS2C

Number of EC

2

Minimum grade

Sufficient Name of lecturer(s)/coach(es) Ad van Bremen, et al

Literature Workbook & handouts Electronic media Blackboard: information + communication channel

Websites: relevant Report-writing sites Capacity Students for IBMS/BW: 22 Language of instruction English Details/peculiarities Attendance of all classes is compulsory.


Set up & learning environment Period 2 or 4 wk1 wk2 wk3 wk4 wk5 wk6 wk7

Lecture

Seminar with lecturer 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT



Consultation hour 2hrsO



wk 1 workload: 8 hrs

Two-hour seminar/group work:

Introduction of module and its logistics (rules, division in groups etc.)

Introduction to elements of report-writing + planning reports

focus on objective/thesis statement

See workbook/BB


Two-hour seminar/group work:

Structuring/outlining/reviewing the report

See workbook/BB Handouts


Two two-hour seminar/group work:

Report-structure as reflected in conclusion/recommendations

See workbook/BB Handouts


Self-study and/or consultancy (if necessary) in preparation for wk5 evaluation session

See workbook/BB


15 minute group presentation/defence of outline and report: error analysis assignment

See workbook/BB


15 minute group presentation/defence of outline and report: error analysis assignment

See workbook/BB

wk 7 workload: hrs

Self-study:

If needed, students apply report-writing theory and analytical skills to other IBMS reports


PDT 3 Personal Development Training 3

Fieldname Description Title of the educational unit Personal Development Training 3 Progress code IBVH6PDT3 Year of study 2 Period 1&2 or 3&4 (semester module) Year 2010-2011

Study load 1 EC = 28 hours Learning Outcomes / Competencies

The student knows about his own strengths and weaknesses and knows how he can improve his weaknesses with regard to cooperation, planning & organizing and intercultural adaptability. Connection with competencies from the IBMS Professional Profile: G7.2


Regular module for students IBMS

Prerequisites Level Main Phase Bachelor: Year 2 Course contents Students write personal development plan (PDP), on the basis of a SWOT-

analysis, at the start of the main phase. In the first semester of their main phase studies students focus on improvement of the following competencies: cooperation, planning and organizing and intercultural adaptability. Students meet with his/her Personal Development Coach twice per semester. During the second meeting, at the end of the semester, they discuss his/her developments on the basis of a report the student has written, incl. proof that he/she improved on the mentioned skills.

Didactical form Practical/Skills training Assessment

Assessment method(s)

Assessment of skill

Progress code(s)

IBVH6PDT3C

Number of EC

1

Minimum grade

Sufficient Name of lecturer(s)/coach(es) Froukje Wijma (coordinator) Literature Syllabus Electronic media Blackboard (via Organizations, IBS, IBS Switchboard) Capacity Students for IBMS/BW: 30 students per group Language of instruction English Details/peculiarities Attendance at the sessions with the Personal Development Coach in week 4

of period 1 or 3 and in week 6 OR 7 of period 2 or 4 is obligatory. Due to the nature of this module, students can only resit this module by taking it again the next time it is offered.


Lecture

Seminar with lecturer 1hrT*

Project with coach

Project without coach

Consultation hour

A= Auditorium, T= Theory room, C=Computer room, P=Project room, V= Video room, O= Office * = this hour should be scheduled at the same time for all second year students.



Lecture

Seminar with lecturer 2x2 hrsP*

2x2 hrsP*

Project with coach

Project without coach

Consultation hour

A= Auditorium, T= Theory room, C= Computer room, P= Project room, V= Video room, O=Office * = these hours should be scheduled at the same time for all second year students.

Weekly schedule Period 1/3 Topics Preparation

Introduction & wk 1 workload: 8 hours

Students hand in their SWOT analysis, Personal Development Plan and Skill Development Plan at the end of week 1 of period 1/3, before Friday 12.00 o’clock


Students work on improvement of skills




Feedback session with Personal Development Coach on PDP and skills development plan Students work on improvement of skills







Period 2/4 Topics Preparation







wk 4 workload: 1 hour

Hand in report on the basis of their personal development plan on Friday before 12.00 o’clock

wk 5

wk 6/7 workload: 1 hour

Meeting with Personal Development Coach about the report handed in week 4 of this period


PLM 1 Placement (start up and first period)

Field Name Description Title of the educational unit Placement (start up and first period) Progress code IBVH4PLM1 Year of study 3

Period 1 or 3 Year 2010-2011 Study load 15 EC = 420 hours

(total 812 hours with Placement continued and finalised) Learning Outcomes / Competencies

The student is able to:

explain in which field of business he/she would like to work after graduation;

reflect upon the working experience gained during the work placement;

function in an internationally oriented working environment. Connection with competencies from the IBMS Professional Profile: P1.2, P2.2 G1.2, G2.2, G3.2, G4.2, G5.2, G6.2, G7.2, G8.2.


Regular module for IBMS/BW students (Non IBMS students: DD students from specific partner schools)

Prerequisites Student should have their Placement Proposal approved by the Placement Coordinator.

Level Main Phase Bachelor Course contents Students will be working abroad, in an internationally oriented company or

organization of their choice, for a period of 5 months. See details below Didactical form International Placement Assessment Assessment method(s)

Initial Report

Progress code(s)

IBVH4PLM1C

Number of EC

15

Minimum grade

Sufficient Name of lecturer(s)/coach(es) Eric Nijsten – Placement Coordinator Literature Blackboard 3rd year website, Work Placement Handbook Electronic media Blackboard, websites, e-mail, IBS in Business Network Capacity

Language of instruction Official language used in the company Details/peculiarities For criteria and more information, please refer to the Work Placement

Handbook and the 3rd year Blackboard site.


PLM 2 Placement (continued and finalised)

Field Name Description Title of the educational unit Placement (continued and finalised) Progress code IBVH4PLM2 Year of study 3

Period 2 or 4 Year 2010-2011 Study load 14 EC = 392 hours

(total 812 hours with Placement start up and first period) Learning Outcomes / Competencies

The student is able to:

explain in which field of business he/she would like to work after graduation;

reflect upon the working experience gained during the work placement;

function in an internationally oriented working environment. Connection with competencies from the IBMS Professional Profile: P1.2, P2.2 G1.2, G2.2, G3.2, G4.2, G5.2, G6.2, G7.2, G8.2.


Regular module for IBMS/BW students and DD students from specific partner schools

Prerequisites Placement start-up started in the same semester. Level Main Phase Bachelor Course contents Students will be working abroad, in an internationally oriented company or

organization of their choice, for a period of 5 months. See details below. Didactical form International Placement Assessment Assessment method(s)

Intermediate report/

Final report

Progress code(s)

IBVH4PLM2C

Number of EC

14

Minimum grade

Sufficient

Name of lecturer(s)/coach(es) Eric Nijsten – Placement Coordinator Literature Blackboard 3rd year website, Work Placement Handbook Electronic media Blackboard, websites, e-mail, IBS in Business network Capacity IBMS students

Non IBMS students: DD students from specific partner schools Language of instruction Official language used in the company Details/peculiarities Debriefing interview: To be carried out at the discretion of the

supervisor or upon the student’s request, within 2 weeks after the submission of the final report. This interview gives a chance to students and supervisor to discuss in more depth the learning experience of the student.

Failure to meet the deadlines: students who failed to meet the deadline will still have to submit their final report and will be asked to take 5EC extra course in IBS 5th semester. Note: For criteria, please refer to the Work Placement Handbook and the 3rd year Blackboard site.


PDT 6 Personal Development Training 6

Field Name Description Title of the educational unit Personal Development Training 6 Progress code IBVH6PDT6 Year of study 3

Period 2 or 4

Year 2009-2010 Study load 1 EC = 28 hours Learning Outcomes / Competencies

The student:

understands leadership theories/concepts.

is aware of the competence associated with leaderships.

knows about his/her own strengths and weaknesses and knows how he/she can improve his/her weaknesses with regard to leadership.

reflects on his/her work and on his/her experience abroad and reports to his/her Personal Development Coach on his/her future strategy to reach his/her academic goals.

has basic knowledge of ethics and can indicate the role ethics plays in his/her placement company, or business in general.

Connection with competencies from the IBMS Professional Profile: G.7.3, G.8.2. …..


Regular module for IBMS/BW students and DD students from specific partner schools.

Prerequisites PLM1 successfully completed. Being enrolled in PLM2 at the same time as PDT6

Level Main Phase Bachelor Course contents In the placement abroad semester of the main phase, students focus on

leadership skills, (business) ethics and (corporate) social responsibility. At the end of the placement abroad semester the student submits to his/her Personal Development Coach a reflection report. The exercises and the reports are designed to help the student reflect on his/her experience and to define a clearer learning strategy to achieve his/her professional goals.

Didactical form International Placement Assessment Assessment method(s)

Professional product

Progress code(s)

IBVH6PDT6C

Number of EC

1

Minimum grade

Sufficient Name of lecturer(s)/coach(es) Your Placement supervisor will also be your PDT6 Coach Literature Electronic media Blackboard Websites (Year Abroad) Capacity

Language of instruction English Details/peculiarities Students have to complete their PDT6 module in the same semester as

their placement abroad. The deadline for their PDT6 reflection report is due at the same date as the final placement report. Failure to meet the deadline will result in an ‚insufficient‛ for the PDT6 module.


Languages

Dutch 1, Dutch 2, Dutch 4, Dutch 5/ Niederländisch 1,2,4,5

French 1, French 2, French 4, French 5/ Französisch 1,2,4,5

German 1, German 2, German 4, German 5/ Deutsch 1,2,4,5

Spanish 1, Spanish 2, Spanish 4, Spanish 5/ Spanisch 1,2,4,5


DUT 1 Dutch 1 / Niederländisch 1

Field Name Description Title of the educational unit Dutch 1 / Niederländisch 1 Progress code IBVP6DUT1 Year of study 1


Students will have reached a mid A1 level as defined in the Common European Framework of Languages; basic language skills are being developed. Connection with competencies from the IBMS Professional Profile: G3.1, P2.1


Regular module for IBMS/BW students

Prerequisites Level First Year Bachelor Course contents See below Didactical form Practical/Skills training

Theory oriented module: Lectures / Seminars Assessment


Written exam

Progress code(s)

IBVP6DUT1A

Number of EC

3

Minimum grade

5.5 Name of lecturer(s)/coach(es) Koos Fidder, Ilse Dollekamp Literature B. de Boer, B. Lijmbach; ‘Nederlands in gang’; Coutinho; 1st edition;

ISBN: 978 904 690 2257.

Workbook Hanzenr. 999

Dictionary Nederlands – Engels Electronic media Blackboard Capacity IBMS students: 22 per class Language of instruction Dutch

English Details/peculiarities Class attendance is strongly recommended but not compulsory


Lecture

Seminar with lecturer 2hrsT 1hrT

2hrsT 1hrT

2hrsT1hrT

2hrsT 1hrT

2hrsT 1hrT

2hrsT 1hrT

2hrsT 1hrT



Consultation hour

Written exam 2hrsT





To be announced To be announced














Exam week




Period 2 or 4


Students will have reached the end A1 level as defined in the Common European Framework of Languages; basic language skills are being developed. Connection with competencies from the IBMS Professional Profile: G3.1, P2.1



Prerequisites DUT1 or equivalent is strongly recommended. Level First Year Bachelor

Course contents See below Didactical form

Practical/Skills training Theory oriented module: Lectures / Seminars

Assessment Assessment method(s)

Written exam

Progress code(s)

IBVP4DUT2A

Number of EC

2

Minimum grade


ISBN: 978 904 690 2257.

Workbook Hanzenr. 999

Dictionary Nederlands – Engels Electronic media Blackboard Capacity IBMS students: 22 per class Language of instruction Dutch



Lecture




Consultation hour

Written exam 2hrsT



















Exam week




Period 1 or 3


Students will have reached the mid A2 level as defined in the Common European Framework of Languages; basic language skills are being developed. Connection with competencies from the IBMS Professional Profile: G3.1, P2.1



Prerequisites DUT1 & DUT2 or equivalent are strongly recommended. Level First Year Bachelor



Assessment


Written exam

Progress code(s)

IBVP6DUT4A

Number of EC

3

Minimum grade


ISBN: 978 904 690 2257.

Dictionary Nederlands - Engels Workbook Hanzenr. 991 (NOTE: Title of the Workbook is Dutch2!!)

Electronic media Blackboard/Multimedia Capacity IBMS students: 22 per class Language of instruction Dutch



Lecture

Seminar with lecturer 2hrsT 1hrT

2hrsT 1hrT

2hrsT 1hrT

2hrsT 1hrT

2hrsT 1hrT

2hrsT 1hrT

2hrsT 1hrT



Consultation hour

Written exam 2hrsT



















Exam week




Period 2 or 4





Prerequisites No prerequisites. DUT1, 2, 4 or equivalent are strongly recommended. Level First Year Bachelor



Assessment


Written exam

Progress code(s)

IBVP4DUT5A

Number of EC

2

Minimum grade


ISBN: 978 904 690 2257.

Dictionary Nederlands - Engels Workbook Hanzenr. 991 (NOTE: Title of the Workbook is Dutch2!!)

Electronic media Blackboard Capacity IBMS students: 22 per class Language of instruction Dutch



Lecture




Consultation hour

Written exam 2hrsT



















Exam week


FRE 1 French 1 / Französisch 1

Field Name Description Title of the educational unit French 1 / Französisch 1 Progress code IBVP0FRE1 Year of study 1

Period 1 or 3


After this module students should have gone through the mid A1 level as identified in the Common European Framework of Languages with regard to listening skills and spoken interaction. More specifically the student:

can introduce her/himself and others, use basic greeting and leave-taking expressions;

can handle everyday expressions dealing with simple and concrete everyday needs, in clear, slow and repeated speech;

can ask and answer simple questions; can give and follow simple instructions;

can understand and give simple directions how to get from X to Y, by foot or public transport;

can handle numbers, prices and time;

can handle very short social exchanges, but s/he can’t keep the conversation going him/her self;

can talk about him/herself.;

can handle strategies like saying s/he doesn’t understand, asking somebody to repeat what they said / to speak more slowly.

Connection with competencies from professional profile: G3.1, P2.1


Optional for students IBMS/BW

Prerequisites It’s an advantage for students to have some basic knowledge of French Level First Year Bachelor Course contents Based on Colloquial French chapter 1-4 + Activities on BB: Making contact.

Talking about nationalities. Talking about identity and jobs. Finding your way around. Asking and giving directions. Enquiring about shops, restaurants and other services. Ordering food and drink. Asking what a word means. Talking about likes and dislikes. Addressing family and close friends. Talking about time. Describing regular actions and events. Talking about leisure interests.

Didactical form Practical/Skills training Assessment Assessment method(s)

Written exam

Continuous oral assessment

Progress code(s)

IBVP0FRE1A

IBVP0FRE1C

Number of EC

2

1

Minimum grade

5.5

5.5

Name of lecturer(s)/coach(es) Catherine Quaak Literature Valerie Demouy, Alan Moys; ‚Colloquial French, The Complete Language

Course for Beginners‛; Publisher: Routledge, ISBN: 978 041 534 0137; Publication date: 20 Dec 2005; Type: Paperback Book

Blackboard <<French First Year >> -> FRENCH 1

Recommended: Robert/Collins, Concise Dictionary Fr/Eng-Eng/Fr, ISBN: 2008; ISBN: 978 000 725 3449.

Electronic media Blackboard, French First year: activities, exercises, links

http://www.blackboard/Courses/Frenchfirstyear


Capacity IBMS/BW students: 22 Language of instruction English Details/peculiarities For the dialogues performed every week in class, you will get a grade (1

credit).


Lecture


3hrsT 3hrsT 3hrsT 3hrsT 3hrsT 3hrsT 3hrsT



Consultation hour

Written exam 2hrsT


Weekly schedule Week no. Topics/activities Preparation/reading


Three hours seminar: Introduction to the course FRE1 Enrol on Blackboard ‚FRENCH FIRST YEAR‛. How to prepare the dialogues. Finding a partner to practise role plays. Language skills: making contact (Greetings). Talking about nationalities (Origins). Counting till 30.

Have a look at your book « Colloquial French » of Valérie Demouy


Three hours seminar: Perform role play in class (for a grade) Language skills: Talking about yourself. How to spell your name. How to ask questions. Counting till 60.

Colloquial French Chapter 1 ‚Premiers contacts‛ Prepare role play in pairs (see Bb)


Three hours seminar: Perform role play in class (for a grade) Language skills: How to ask for facilities. Enquiring about shops, restaurants and other services. Counting till 1000. Finding your way around. Asking and giving directions.

Colloquial French Chapter 2 ‚Dans la ville‛ Prepare role play in pairs (see Bb)


Three hours seminar: Perform role play in class (for a grade) Language skills: Eating and drinking. Ordering food and drink. Asking what a word means. Talking about likes, dislikes and preferences. Addressing family and close friends.

Colloquial French Chapter 3 ‚Manger et boire‛ Prepare role play in pairs (see Bb)


Three hours seminar: Perform role play in class (for a grade) Language skills: Work and Play. Talking about the time: Days of the week, months of the year, telling the time. Describing regular actions and events. Talking about leisure interests.

Colloquial French Chapter 4 ‚Rencontres‛ Prepare role play in pairs (see Bb)



Three hours seminar: Perform role play in class (for a grade) Revision Chapter 1-4 Role play in class

Test your knowledge FRE1 (Bb) Prepare role play in pairs (see Bb)


Three hours seminar: Question/answer mock exam For your role plays in class you will get a final grade (for 1 credit)

Make mock exam


Written exam Colloquial French Chapter 1-4 + Blackboard




Period 2 or 4


After this module students should have reached the end A1 level as identified in the Common European Framework of Languages. More specifically the student:

can understand and use familiar everyday expressions and very basic phrases aimed at the satisfaction of needs of a concrete type;

can introduce her/himself and others and can ask and answer questions about personal details such as where s/he lives, people s/he knows and things s/he has;

can interact in a simple way provided the other person talks slowly and clearly and is prepared to help;

can say what s/he is going to do;

can make a polite request, can get information;

can make very simple telephone calls;

can handle quantities and prices;

can make travel arrangements;

can read simple information;

can write sentences and simple phrases about her/himself. Connection with competencies from professional profile: G3.1, P2.1



Prerequisites FRE1 or equivalent is recommended Level First Year Bachelor

Course contents Based on Colloquial French Chapter 5, 6, 7, 8, 9, 10, 13 + activities on Bb: Making holiday plans and saying what you’re going to do. Making simple telephone calls. Doing the shopping. Quantities and prices. How to make travel arrangements. Talking about things you have to do or can do. Talking about past events. Giving and responding to invitations.


Written exam

Continuous assessment

Progress code(s)

IBVP0FRE2A

IBVP0FRE2C

Number of EC

1

1

Minimum grade

5.5

Sufficient

Name of lecturer(s)/coach(es) Catherine Quaak Literature Valerie Demouy, Alan Moys; ‘Colloquial French, The Complete Language

Course for Beginners’; Publisher: Routledge, ISBN: 978 041 534 0137; Publication date: 20 Dec 2005; Type: Paperback Book

Blackboard <<French First Year >> -> FRENCH 2

Recommended: Robert/Collins, Concise Dictionary Fr/Eng-Eng/Fr, ISBN: 2008; ISBN: 978 000 725 3449.

Electronic media Blackboard French First year: activities, exercises, links Capacity IBMS/BW students: 22 per group Language of instruction English and/or French Details/peculiarities Students will get a sufficient/insufficient for their oral and written

assignments: performance in class + homework to hand in.

http://www.blackboard/Courses/Frenchfirstyear



Lecture




Consultation hour

Written exam 2hrsT




Topics: Language skills: Holiday plans. How to say what you’re going to do. To say what you’re intending to do. Countries. Telephone calls. Getting information. Making polite requests. Dates and calendars. Days off. Grammar: Le futur proche ALLER + INFINITIF (the near future); Conditional forms like «je voudrais» (I would like). The impersonal pronoun «on». The verb «dire»; The pronoun «y» (there). To go to: which preposition?: à Paris, en France, au Portugal, aux Etats-Unis, dans les Alpes, etc. Activities during class: Two hours seminar: Dialogue training, Reading and Writing Skills.

Colloquial French Chapter 5 ‛Projet de vacances‛ Hand in: write a letter about your holiday plans using the future proche 150 words TYPED


Topics: Language skills: Doing the shopping. Quantities and prices. Grammar: Partitive articles du, de la, de l’, des; The use of «il faut» and «avoir besoin de» (to need); Expressions of quantity; The pronoun «en». Activities during class: Two hours seminar: Dialogue training, Reading and Writing Skills.

Colloquial French Chapter 6 ‛Faire ses courses‛ Prepare role play in pairs (see Bb)


Topics: Language skills: Business Trip. How to make travel arrangements. Talking about things you have to do or can do. Grammar: The verbs «devoir», «falloir», «avoir à» (to have to); The use of «pouvoir» and «savoir»; Adjectives. Activities during class: Two hours seminar: Dialogue training, Reading and Writing Skills.

Colloquial French Chapter 7 ‛Planifier un voyage d’affaires‛ Prepare role play in pairs (see Bb)


Topics: Language skills: Getting help when things go wrong. Recounting recent events in the past. Grammar: Le passé composé (Perfect tense); Verbs conjugated with « avoir » and verbs conjugated with «être»; Le passé récent (the near past) VENIR DE + INFINITIF. Writing a letter to a friend. Activities during class: Two hours seminar: Dialogue training, Reading and Writing Skills.

Colloquial French Chapter 8 & 9 ‛Quel voyage‛ + ‛On s’amuse bien‛ Hand in: write the letter according to the listening exercise ‛Roger et Cécile au restaurant‛ 100 words (see Bb) TYPED



Topics: Visiting Paris. Expressing preferences and suggesting thing to do. Talking about the weather. Saying where places are. Using ‚on‛ and using ‚y‛. Activities during class: Two hours seminar: Dialogue training, Reading and Writing Skills.

Colloquial French Chapter

10 ‛À Paris‛ Hand in: write a letter to a friend about Paris 150 words TYPED (see Bb)


Topics: Language skills: Appointments – Telephone calls. How to arrange a meeting or appointment. Invitations. How to give and respond to an invitation. Grammar: The future tense; Conditional tense; Negatives: rien, jamais, personne. The use of the verbs «connaître» and «savoir» (to know). The verb «recevoir». Writing skills: invitations. Activities during class: Two hours seminar: Dialogue training, Reading and Writing Skills.

Colloquial French Chapter 13 ‛Rendez-vous et invitations‛ Hand in: write an invitation for dinner (see Bb + chapter 13) TYPED

wk 7 Workload: 7 hours

Two hours seminar: Question/answer mock exam Continuous oral and written assignments = sufficient / insufficient (1 credit)

Make mock exam


Written exam for 1 credit Colloquial French Chapters 5 – 10 and 13 + Blackboard




Period 1 or 3


After this module students should have reached the mid A2 level as identified in the Common European Framework of Languages with regard to listening skills, spoken interaction, reading skills and writing skills in a business environment. More specifically the student:

can introduce her/himself and others in a business environment;

can welcome visitors in a company;

can handle business related telephone calls;

can make a hotel reservation for business;

can order food in a restaurant (déjeuner d’affaires);

can handle and solve problems (hotel, restaurant);

can understand the main points of clear standard speech on business matters;

can write a simple business letter and a letter of complaint to a hotel;

can read articles and understand simple business related texts;

can give a brief presentation of a country, town, area or monument;

knows how to get relevant information about the country;

is aware of cultural aspects influencing business relations. Connection with competencies from professional profile: G3.1, P2.1



Prerequisites FRE1 & FRE2 or equivalent is strongly recommended. Level First Year Bachelor

Course contents Based on the materials of ‚français.com‛INTERMÉDIAIRE, Unit 1-5 + Cahier d’exercices pages 4-43 + Vocabulaire progressif du Français des Affaires avec 200 exercices, niveau intermédiaire et avancé pages 18-29 + Blackboard – The focus will be on business related spoken and written language: how to introduce yourself professionally, how to make/change appointments by phone, how to arrange a business trip, how to find your way in Paris, how to make a hotel reservation, how to handle problems by phone, how to write a complaint, how to handle small talk during business lunch, being aware of cultural differences.


Written exam

Continuous oral assessment

Progress code(s)

IBVP0FRE4A

IBVP0FRE4C

Number of EC

2

1

Minimum grade

5.5

5.5

Name of lecturer(s)/coach(es) Catherine Quaak Literature Jean-Luc Penfornis; ‘‘français.com’’ INTERMÉDIAIRE, méthode de

français professionnel et des affaires; CLÉ INTERNATIONAL, Paris 2002; Livre de l’élève; ISBN: 978 209 033 1714 (www.cle-inter.com)

http://www.cle-inter.com/


Jean-Luc Penfornis; ‘‘français.com’’ INTERMÉDIAIRE, méthode de français professionnel et des affaires; CLÉ INTERNATIONAL, Paris 2002; Cahier d’exercices; ISBN: 978 209 033 1721.

Jean-Luc Penfornis; Vocabulaire progressif du Français des Affaires avec 200 exercices, niveau intermédiaire et avancé; CLÉ INTERNATIONAL, Paris 2004; ISBN: 978 209 033 8034.

Recommended :

Jean-Luc Penfornis; 1 CD audio ‘’français.com’’; CLÉ INTERNATIONAL ; 2002; ISBN: 978 209 032 5911.

Jean-Luc Penfornis, Marc Oddou; Cd-rom ‘’français.com’’; 80 exercices pour s’entraîner au français professionnel et des affaires; CLÉ INTERNATIONAL 2006; ISBN: 978 209 032 6048.

Read/Glance through websites and French magazines available at the media center.

Electronic media Blackboard, ‘FRENCH FIRST YEAR’ -> FRENCH 4 Capacity A maximum of 22 students per group Language of instruction French Details/peculiarities Students will get a grade for their oral assessment of skill based on their

individual performance during classes.


Lecture




Consultation hour

Written exam 2hrsT




Introduction about objectives of the course and the ‘’continuous assessment’’ in class. Instruction about ‘’français.com’’ Intermédiaire. français.com: Unité 1 Prise de contact pages 10-20

Make sure you have the book ‘’français.com’’ INTERMÉDIAIRE before the course starts !


Three hours seminar: Un accueil professionnel: you play the role in class (for a grade) Faire le point p.18-19 français.com: Unité 2 Agenda pages 21-32

français.com, livre de l’élève: Study and finish unit 1 pages 10-20

français.com, cahier d’exercices : make exercises pages 4-11

grammaire p.130 A; p. 143; p.131 ABC; p.132 AB; p.134 A; p.144; p.135; p.131 D

Prepare role play in pairs to perform in class: Un accueil professionnel p.17 B.3.



Three hours seminar : Déplacer un rendez-vous: you play the role in class (for a grade) Faire le point p.30-31 Français.com : Unité 3 Voyage pages 33-44



grammaire p.136 ABCD ; p.146-147

Vocabulaire progressif : study and make exercises pages 18-29

Written assignment to hand in : Letter p.29 B.2. TYPED

Prepare telephone call in pairs to perform in class : Déplacer un rendez-vous p.25 B.3.


Three hours seminar: Expliquer le bon chemin: you play the role in class (for a grade) Faire le point p.42-43 français.com: Unité 4 Hôtel pages 45-56



grammaire p.137 A; p.135 B ; p.130 B

Written assignment to hand in: p.35 1.B.3. or p.36 2.A.4 or p.40 4.A.3 TYPED

Prepare role play in pairs to perform in class: Expliquer le bon chemin p.39 B or prepare individual presentation p.41 4.B.2 site/monument touristique de votre ville/région/pays



Three hours seminar: Réservation d’hôtel: you play the role in class (for a grade) Faire le point p.54-55 français.com: Unité 5 Restauration pages 57-68



grammaire p.138 C; p.146-147; p.133 AB

Written assignment to hand in: e-mail p.49 B.3. + two letters cahier d’exercices p. 35 C.4 and 5 TYPED

Prepare telephone call in pairs to perform in class : a hotel reservation on the model of dialogue 4.1. page 49 B.1.b.


Three hours seminar: Au restaurant: you play the role in class (for a grade) Faire le point p.66-67 À la croisée des cultures, que savez-vous de la culture française?



grammaire p.133 CD ; p.134B

Written assignment to hand in (150 words) p.59 1.B.2. or p.63 3.B.3. or p.65 4.B.2. TYPED

Prepare role play in pairs to perform in class : p.61 B.2. or p.64 4.A.5.


Question/Answer session related to the mock exam Continuous assessment = for the weekly performances in class you’ll get a final grade for 1 credit.

Make mock exam

wk 8 Workload: 8 hours

Written exam for 2 credits français.com Unit 1-5 + Cahier d’exercices pages 4-43 + Vocabulaire progressif pages 18-29

Study français.com Unit 1-5 + Cahier d’exercices pages 4-43 + Vocabulaire progressif pages 18-29




Period 2 or 4


After this module students should fully have reached the end A2 level as identified in the Common European Framework of Languages with regard to listening skills, spoken interaction, reading skills and writing skills in a business environment. More specifically the student:

can talk about a company, its activities and its products;

can find relevant information to fill in a fiche d’identité of a company;

can talk about the stock market and share prices;

can compare companies based on turnover/sales figures/market share;

can explain an organigram of a French company;

can define and handle a conflict at work;

knows what to do in case of living and working in France;

has some knowledge about job offer, CV, application letter and job interview;

is able to prepare and can do a short professional presentation;

can listen actively and can reformulate what has been said;

can make objections;

knows how to make an interview with good questions;

can express her/his opinion adequately;

can compare different education systems. Connection with competencies from professional profile: G3.1, P2.1



Prerequisites FRE4 or evidence of comparable level is recommended Level First Year Bachelor Course contents Based on the materials of ‘’français.com’’ INTERMÉDIAIRE, Unit 6-10 +

Cahier d’exercices pages 44-92 + Vocabulaire progressif du Français des Affaires avec 200 exercices, niveau intermédiaire et avancé pages 30-33 + 40-69 + 70-73 + Blackboard – The focus will be on business related spoken and written language: how to analyse and compare company figures, how to comment on graphs, how to compare performance, how to write a short report, how to write an email, how to do a short presentation, how to handle conflicts, how to give advice, how to give arguments about a choice made, how to reformulate what has been said, how to make objections, how to ask questions, how to make an interview, how to give one’s opinion, how to debate, how to take cultural aspects into account.

Didactical form Practical/Skills training Assessment method(s) Assessment method(s)

Written exam


Progress code(s)

IBVP0FRE5A

IBVP0FRE5C

Number of EC

1

1

Minimum grade

5.5

Sufficient


Name of lecturer(s)/coach(es) Catherine Quaak Literature Jean-Luc Penfornis; ‘‘français.com’’ INTERMÉDIAIRE, méthode de

français professionnel et des affaires; CLÉ INTERNATIONAL, Paris 2002; Livre de l’élève; ISBN: 978 209 033 1714 (www.cle-inter.com)

Jean-Luc Penfornis; ‘‘français.com’’ INTERMÉDIAIRE, méthode de français professionnel et des affaires; CLÉ INTERNATIONAL, Paris 2002; Cahier d’exercices; ISBN: 978 209 033 1721

Jean-Luc Penfornis; Vocabulaire progressif du Français des Affaires avec 200 exercices, niveau intermédiaire et avancé; CLÉ INTERNATIONAL, Paris 2004; ISBN: 978 209 033 8034

Recommended :

Jean-Luc Penfornis; 1 CD audio ‘’français.com’’; CLÉ INTERNATIONAL ; 2002; ISBN: 978 209 032 5911 (will be reprinted)

Jean-Luc Penfornis, Marc Oddou; Cd-rom ‘’français.com’’; 80 exercices pour s’entraîner au français professionnel et des affaires; CLÉ INTERNATIONAL 2006; ISBN: 978 209 032 6048

Read/Glance through websites and French magazines available at the media center.

Electronic media Blackboard, ‘FRENCH FIRST YEAR’ -> FRENCH 5 Capacity A maximum of 22 students per group Language of instruction French Details/peculiarities Students will get a sufficient/insufficient for their oral and written

assignments: performance in class + homework to hand in.


Lecture




Consultation hour

Written exam 2hrsT


Weekly schedule Topics/activities Preparation/reading


Two hours seminar: Introduction about objectives of the course and the continuous oral & written assignments. français.com: Unité 6 entreprises pages 69-80

Prepare français.com page 70 and fill in the fiche d’identité of BIC. Fill in a fiche d’identité of another French company of your choice.


Two hours seminar: français.com: Unité 7 travail pages 81-92



grammaire p.132 CD ; p.140 ABC

Vocabulaire progressif : study and make exercises p.40-53

http://www.cle-inter.com/


Written assignment to hand in : p.158 section 5 Décrivez l’évolution du cours de l’action Vivax selon le graphique donné. TYPED


Two hours seminar: français.com: Unité 8 recherche d’emploi pages 93-104



grammaire p.139 AB; p.140 D; p.137 B

Vocabulaire progressif : study and make exercises p.54-59 + 70-73

Written assignment to hand in: REPORT p.85 2.B.3 or p.87 3.B.3 or cahier d’exercices p.57 TYPED


Two hours seminar: français.com: Unité 9 prise de parole pages 105-116



grammaire p.142 A ; p.145


Written assignment to hand in: Motivate your choice – Corinne or Nadia ? – for the job p.94 1.A.2. comparing the two CV p.98 and 99 – in five sentences using transitional expressions of comparison and contrast pages 140-142 TYPED


Two hours seminar: français.com: Unité 10 points de vue pages 117-128



grammaire p.139 C



Prepare a little presentation (3 minutes maximum) p.110 3.B.1.


Two hours seminar: À la croisée des cultures, que savez-vous de la culture française dans le monde professionnel?


français.com, cahier d’exercice : make exercises pages 76-83

grammaire p.141 AB ; p.142 BC

Prepare an interview (see p.112) about Le système éducatif français (see p. 122) – five questions with answers comparing the French education system to the education system of your country using transitional expressions of comparison and contrast pages 140-142


Two hours seminar: Question/Answer session related to the mock exam and Faire le point Continuous oral and written assignments = sufficient / insufficient (1 credit)

Make mock exam Faire le point, cahier d’exercices pages 84-92


Written exam for two credits Français.com unit 6-10 + Cahier d’exercices pages 44-92 + Vocabulaire progressif pages 30-33 + 40-69 + 70-73

Study français.com unit 6-10 + Cahier d’exercices pages 44-92 + Vocabulaire progressif pages 30-33 + 40-69 + 70-73


GER 1 German 1 / Deutsch 1

Field Name Description

Title of the educational unit German 1 / Deutsch 1 Progress code IBVP6GER1 Year of study 1




Regular module for students IBMS/BW

Prerequisites Level First Year Bachelor Course contents See below Didactical form Seminars Assessment Assessment method(s)

Written exam

Progress code(s)

IBVP6GER1A

Number of EC

3

Minimum grade

5.5 Name of lecturer(s)/coach(es) Ellen Nerbonne Literature Mandatory: Aufderstraße, H. E.a. Delphin, Lehrbuch, ISBN: 978 319 001 6013.

Recommended: Collins German Dictionary plus Grammar, Harper Collins Publishers; 2010; ISBN: 978 000 732 3166.

Electronic media Blackboard

Capacity Students for IBMS: 22 per class Language of instruction English/German Details/peculiarities Attendance during week 1 is compulsory. Preparation for class compulsory


Lecture

Seminar with lecturer 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT



Consultation hour 1hrO 1hrO 1hrO 1hrO 1hrO 1hrO 2hrsO

Written exam 2hrsT



Weekly schedule / class contents – also see Blackboard GER1 Week no. Topics/activities Material Covered/PREPARATION


Am Hauptbahnhof Lesen, Hören, Sprechen, Schreiben, Grammatik

Chapter/Kapitel 1, p 8 – 11 Preparation: none


Am Hauptbahnhof Lesen, Hören, Sprechen, Schreiben, Grammatik

Chapter/Kapitel 1, p 12 – 17 Preparation: Review p. 8-11


Auf dem Campingplatz Lesen, Hören, Sprechen, Schreiben, Grammatik

Chapter/Kapitel 2, p 18 – 22 Preparation: text p. 20-21; Review p. 12-17


Auf dem Campingplatz Lesen, Hören, Sprechen, Schreiben, Grammatik

Chapter/Kapitel 2, p 23 – 27 Preparation: text p. 26; Review p. 18-22


Wohnen und Leben Lesen, Hören, Sprechen, Schreiben, Grammatik

Chapter/Kapitel 3, p 28 – 32 Preparation: text p. 30-31 Review p. 23-27


Wohnen und Leben Lesen, Hören, Sprechen, Schreiben, Grammatik



Exam consultation/self study Chapter/Kapitel 1-3, p. 8-37


Exam week



Field Name Description Title of the educational unit German 2 / Deutsch 2 Progress code IBVP4GER2 Year of study 1

Period 2 or 4





Prerequisites GER1 or equivalent is strongly recommended.

Level First Year Bachelor Course contents See below Didactical form Seminars Assessment Assessment method(s)

Written exam

Progress code(s)

IBVP4GER2A

Number of EC

2

Minimum grade

5.5 Name of lecturer(s)/coach(es) Ellen Nerbonne Literature Mandatory: Aufderstraße, H. e.a. Delphin, Lehrbuch, ISBN: 978 319 001 6013.


Electronic media Blackboard Capacity Students for IBMS: 22 per class in total Language of instruction English/German Details/peculiarities Attendance during week 1 is compulsory. Preparation for class compulsory.


Lecture





Written exam 2hrsT



Weekly schedule / class contents – also see Blackboard GER2 Week no. Topics/activities Material Covered


Wer will, der kann Lesen, Hören, Sprechen, Schreiben, Grammatik

Chapter/Kapitel 4, p 38 – 42 Preparation : none


Wer will, der kann Lesen, Hören, Sprechen, Schreiben, Grammatik



Orientierung und Wege Lesen, Hören, Sprechen, Schreiben, Grammatik



Alltag Lesen, Hören, Sprechen, Schreiben, Grammatik

Chapter/Kapitel 6, p 58 – 67 Preparation: text p 60-62 Review p. 48-57


Feste und Feiern Lesen, Hören, Sprechen, Schreiben, Grammatik


wk 6 workload

Essen und Trinken Lesen, Hören, Sprechen, Schreiben, Grammatik

Chapter/Kapitel 8, p. 78 – 87 Preparation: text p. 80-81 Review p. 68-77


Exam consultation / self study Chapter/Kapitel 4-8, p. 38-87


Exam week




Period 1 or 3


Students will have reached the mid A2 level as defined in the Common European Framework of Languages; basic language skills are being developed Connection with competencies from professional profile: G3.1, P2.1



Prerequisites GER1 & GER2 or equivalent are strongly recommended. Level First Year Bachelor

Course contents See below Didactical form Seminars Assessment Assessment method(s)

Written exam

Progress code(s)

IBVP6GER4A

Number of EC

3

Minimum grade



Electronic media Blackboard Capacity Students for IBMS: 22 per class Language of instruction German Details/peculiarities Attendance during week 1 is compulsory. Preparation for class is

compulsory.


Lecture

Seminar with lecturer 2hrsT

2hrsT

2hrsT

2hrsT

2hrsT

2hrsT



Consultation hour 1hrO 1hrO 1hrO 1hrO 1hrO 1hrO 2hrsO

Written exam 2hrsT





Umzug und Einrichtung Lesen, Hören, Sprechen, Schreiben, Grammatik

Kapitel 9, p 88 – 97 Preparation: Text p. 90-91


Mode und Geschmack Lesen, Hören, Sprechen, Schreiben, Grammatik

Kapitel 10, p 98 – 107 Preparation: Text p. 100-101 Review p. 88-97


Schule und Karriere Lesen, Hören, Sprechen, Schreiben, Grammatik

Kapitel 11, p 108 – 117 Preparation: text p. 110-111 Review p. 98-107


Nachrichten und Berichte Lesen, Hören, Sprechen, Schreiben, Grammatik



Länder und Leute Lesen, Hören, Sprechen, Schreiben, Grammatik



Wünsche und Wirklichkeit Lesen, Hören, Sprechen, Schreiben, Grammatik



Exam consultation/self study Kapitel: 9-14, p. 88-147


Exam week




Period 2 or 4


Students will have reached the end A2 level as defined in the Common European Framework of Languages; basic language skills are being developed. More specific: Listening: The student can understand phrases and the highest frequency words related to areas of most personal relevance. He can catch the main point in a short and simple message. Reading: The student can read short, simple texts and can find specific information e.g. on a market or a product. Spoken interaction: The student can communicate about simple and routine tasks. The student can handle short social exchanges, but he can’t keep the conversation going. Writing: The student can write simple letters Connection with competencies from the IBMS Professional Profile: G3.1, P2.1



Prerequisites GER1, 2, 4 or equivalent are strongly recommended. Level First Year Bachelor Course contents See below Didactical form Seminars Assessment Assessment method(s)

Written exam

Progress code(s)

IBVP4GER5A

Number of EC

2

Minimum grade



Electronic media Blackboard Capacity Students for IBMS: 22 per class Language of instruction German Details/peculiarities Attendance during week 1 is compulsory. Preparation for class is compulsory.


Lecture





Written exam 2hrsT





Sport und Gesundheit Lesen, Hören, Sprechen, Schreiben, Grammatik

Kapitel 15, p 148 – 157 Preparation: text p. 150-151


Berufswelt und Ideen Lesen, Hören, Sprechen, Schreiben, Grammatik



Humor und Alltag Lesen, Hören, Sprechen, Schreiben, Grammatik



Politik, Geschichte und Zukunft Lesen, Hören, Sprechen, Schreiben, Grammatik



Kultur und Freizeit Lesen, Hören, Sprechen, Schreiben, Grammatik

Kapitel 19, p. 188 – 197 Preparation: text p. 190-191 Review pl 178-187

wk 6 workload

Sprachen und Begegnungen Lesen, Hören, Sprechen, Schreiben, Grammatik

Kapitel 20, p. 198 – 207 Preparation: text p. 200-201 Review p. 188-197


Exam consultation/self study Kapitel 15-20; p. 148-207


Exam week


SPA 1 Spanish 1 / Spanisch 1

Field Name Description Title of the educational unit Spanish 1 / Spanisch 1 Progress code IBVP6SPA1 Year of study 1

Period 1 or 3





Prerequisites No prerequisites Level First Year Bachelor

Course contents See below Didactical form Theory oriented module: Lectures / Seminars

Combination of theory oriented module + Practical/Skills training Assessment Assessment method(s)

Written exam

Progress code(s)

IBVP6SPA1A

Number of EC

3.

Minimum grade

5.5 Name of lecturer(s)/coach(es) Lucy Paola Ramos, Amrita Wiersma, Mariángeles van Houten-Gonzalez,

Wim Oostindier Literature Book:

Consuelo de Andrés Martínez, Eugenia Ariza Bruce, Christine Cook, Isabel Díez-Bonet, Anthony Trippett; ‘Camino al español: A comprehensive Course in Spanish’; (Cambridge); ISBN: 978 052 153 0750. Recommended Dictionary: Collins Spanish Concise Dictionary; 7th version, 2008; ISBN: 978 000 726 1079.

Electronic media Blackboard, digital and analogue multimedia (video, dvd, cd, cd-rom), Internet resources, Internet based training and assessment software

Capacity IBMS students: 44 for single hour 22 for double hour

Language of instruction English Spanish

Details/peculiarities


Lecture


1hrT 2hrsT

1hrT 2hrsT

1hrT 2hrsT

1hrT 2hrsT

1hrT 2hrsT

1hrT 2hrsT

1hrT 2hrsT



Consultation hour

Written exam 2hrsT

T= Theory room, C= Computer room, P = Project room, V = Video room, L = Language Lab, O = Office NB: the 1 and 2 hours seminars will be offered as separate classes with at least one day in between.




One hour seminar: Explanation programme, exam, attendance. Phonetic, word stress and the written accent, alphabet. Two hours seminar: Check homework, speak Spanish in class about Chapter 1. Grammar chapter 1: Greetings, introducing people. Verbs: ser, llamarse, demonstrative adjectives and pronouns, how to ask a question, negation.

Camino al español: Chapter 1


One hour seminar: Check homework, speak Spanish in class about Chapter 1. Two hours seminar: Grammar Chapter 2: Subject pronouns, regular verbs, irregular verb tener, possessive adjectives, comparative forms asking a question, cardinal numbers, ordinal numbers, agreements, articles. Speak Spanish in class about chapter 2.

Camino al español: Chapters 1-2


One hour seminar: Check homework chapter 2, speak Spanish in class about Chapter 2. Two hours seminar: Grammar: Review chapters 1-2 Check homework, speak Spanish in class about chapters 1-2.



One hour seminar: Grammar chapter 3: Nouns, adjectives, articles, gender and number, there is/are, cardinal numbers, modifiers Two hours seminar: Check homework, speak in Spanish in class about chapter 3.



One hour seminar: Grammar chapter 4: Irregular verbs: estar, ir, venir, coger, torcer, seguir, saber, conocer. How to express obligation or necessity, prepositions of place. Two hours seminar: Check homework, speak in Spanish in class about chapter 4.



One hour seminar: Grammar: Review chapters 3-4 Two hours seminar: Grammar: Review chapters 1-4. Mock exam in class.

Camino al español: Review chapters 3-4 Review chapters 1-4


Buffer week


Exam week




Period 2 or 4





Prerequisites SPA1 is recommended. Level First Year Bachelor


Combination of theory oriented module + Practical/Skills training Assessment method(s) Assessment method(s)

Written exam

Progress code(s)

IBVP4SPA2A

Number of EC

2

Minimum grade



Consuelo de Andrés Martínez, Eugenia Ariza Bruce, Christine Cook, Isabel Díez-Bonet, Anthony Trippett; ‘Camino al español: A comprehensive Course in Spanish’ ; (Cambridge); ISBN: 978 052 153 0750. Recommended Dictionary: Collins Spanish Concise Dictionary; 7th version, 2008; ISBN: 978 000 726 1079.


Capacity IBMS students: 22 per class Language of instruction English

Spanish Details/peculiarities


Lecture




Consultation hour

Written exam 2hrsT





Two hours seminar: Grammar chapter 5: Irregular verbs: dar, costar, querer, preferir, the indirect object pronoun, expressing likes and dislikes: gustar/parecer, personal pronouns after a preposition. Speak in Spanish in class.



Two hours seminar: Check homework, speak in Spanish in class about chapter 5. Grammar chapter 6: Time and dates, days of the week, month of the year, seasons of the year, verb hacer, arriving and leaving, verbs followed by an infinitive, formal letters.



Two hours seminar: Check homework, speak in Spanish in class about chapter 6. Grammar chapter 7: Radical-changing verbs, reflexive verbs, verbs followed by a preposition, expressions of frequency, informal letters.



Two hours seminar: Check homework, speak in Spanish in class about chapter 7. Grammar chapter 8: The imperfect tense – regular verbs, the imperfect tense – irregular verbs, the use of the imperfect tense, time phrases used with the imperfect, a special verb solet.



Check homework, speak in Spanish in class about chapter 8.



Two hours seminar: Grammar: Review chapters 5-8. Mock exam in class.


Buffer week


Exam week




Period 1 or 3


The students will have reached the mid A2 level as defined in the Common European Framework of Languages; basic language skills are being developed. Connection with competencies from the IBMS Professional Profile: G3.1, P2.1



Prerequisites SPA1, 2 are recommended. Level First Year Bachelor


Combination of theory oriented module + Practical/Skills training Assessment Assessment method(s)

Written exam

Progress code(s)

IBVP6SPA4A

Number of EC

3

Minimum grade




Electronic media Blackboard, digital and analogue multimedia (video, dvd, cd, cd-rom), Internet resources, Internet based training and assessment

Capacity IBMS students: 22 for double hours Language of instruction English



Lecture

Seminar with lecturer 1hrT 2hrsT

1hrT 2hrsT

1hrT 2hrsT

1hrT 2hrsT

1hrT 2hrsT

1hrT 2hrsT

1hrT 2hrsT



Consultation hour

Written exam 2hrsT

T= Theory room, C= Computer room, P = Project room, V = Video room, L = Language Lab, O = Office NB: the 1 and 2 hrs seminars will be offered as separate classes with at least one day in between.




One hour seminar: Grammar chapter 9: Pronunciation: word stress and the written accent, comparatives and superlatives, verbs with two pronouns, verbs with indirect object pronouns, otro(s)(a)(as), how to say what? Two hours seminar: Check homework, speak in Spanish in class about Chapter 9.



One hour seminar: Check homework, speak in Spanish in class about Chapter 9. Two hours seminar: Grammar chapter 10: Irregular verbs poder and tener, personal pronouns, the direct object, personal a, the familiar imperative: affirmative forms, passive and impersonal uses of se, how long something has been happening.



One hour seminar: Check homework, speak in Spanish in class about Chapter 10. Two hours seminar: Grammar chapter 11: Using the telephone, verbs: the gerund and the present continuous tense, verbs: the future, pensar.



One hour seminar: Check homework, speak in Spanish in class about Chapter 11. Two hours seminar: Grammar chapter 12: Verbs estar and ser, expressions of obligation: deber and hace falta.



One hour seminar: Check homework, speak in Spanish in class about Chapter 12. Two hours seminar: Check homework, speak in Spanish in class about Chapter 12.



One hour seminar: Grammar: Review chapters 9-12. Two hours seminar: Mock exam

Camino al español: Review chapters 9-12


Buffer week


Exam week




Period 2 or 4


The students will have reached the end A2 level as defined in the Common European Framework of languages; skills are being further developed. Connection with competencies from the IBMS Professional Profile: G3.1, P2.1



Prerequisites SPA1, 2, 4 are recommended.

Level First Year Bachelor Course contents See below Didactical form Theory oriented module: Lectures / Seminars

Combination of theory oriented module + Practical/Skills training Assessment method(s) Assessment method(s)

Written exam

Progress code(s)

IBVP4SPA5A

Number of EC

2

Minimum grade





Capacity IBMS students: 22 per class Language of instruction English



Lecture




Consultation hour

Written exam 2hrsT





Two hours seminar: Grammar chapter 13: Verbs: the perfect tense, using direct object pronouns together, negation, some useful adverbs. Speak in Spanish in class.



Two hours seminar: Check homework, speak in Spanish in class about chapter 13. Grammar chapter 14: Verbs: the preterite tense (1), some expressions of time used with the preterite and other past tenses.



Two hours seminar: Check homework, speak in Spanish in class about chapter 14. Grammar chapter 15: The preterite tense (2), the pluperfect tense.



Two hours seminar: Check homework, speak in Spanish in class about chapter 15. Grammar chapter 16: The subjunctive – after references to the future, doubt or uncertainty.



Two hours seminar: Check homework, speak in Spanish in class about chapter 16.



Two hours seminar: Grammar: Review chapters 13-16. Mock exam.

Camino al español: review Chapters 13-16


Buffer week


Exam week


Year 4 Major: International Marketing

Introduction/Skills Training English/Business Communication 4 International Product Management

Consumer Behaviour Language 4 (see Languages)

English/Business Communication 5 International Sales Management

Integrated Marketing Communication Language 5 (see Languages)

Graduation Project: introduction and start up Market Entry Strategies

Elective * Graduation Project: continued and finalized

* Electives: COF1 (see Major International Finance & Accounting) PLC1 (see Major International Finance & Accounting) COS1 (see Major International Management) HRM1 (see major International Management) CEM1 (see major International Travel & Tourism)


INA 4 Introduction/Skills Training

Field Name Description Title of the educational unit Introduction/Skills Training Progress code IBVH9INA1 Year of study 4

Period 1 or 3


Students will be fully reintegrated into IBS and have practiced various management skills. Connection with competencies from the IBMS Professional Profile: P2.3, G1.3, G2.3, G3.3, G4.3, G5.3, G6.3, G7.3



Prerequisites PLM completely

Level Main Phase Bachelor Course contents INA1C:

Students will get fully informed on all important year 4 issues

Students will practice skills such as negotiation.

Students will be fully prepared to search for graduation projects

Students will start their Personal Development Training 7 activities Didactical form Practical/Skills training

Self study Assessment Assessment method(s)

Active participation

Progress code(s)

IBVH9INA1C

Number of EC

1

Minimum grades

Sufficient Name of lecturer(s)/coach(es) Coordinator: Johan Boosman Literature Hanze workbook, handed out in class. Electronic media Blackboard Capacity IBMS/BW students Language of instruction English Details/peculiarities 100% attendance is required for INT4C. Resits only possible during

Introduction periods.


Lecture

Seminar with lecturer 40hrs T



Consultation hour


Week schedule INT4C Week nr. Topics/activities Preparation/reading


Introduction by team manager and coordinator introduction/skills training

Day 2 workload: 6.25 hours

Skills training Refresher course research methods



Skills training


Skills training



ENG 4 English/Business Communication 4

Field Name Description Title of the educational unit English/Business Communication 4 Progress code IBVH8ENG4 Year of study 4

Period 1 or 3


On completion of this module students will be able to :

Consider the elements of grammar which commonly cause problems in written English;

Identify and implement strategies to improve these elements on an individual basis;

Examine and master linguistic patterns and phrases essential in writing short business texts (e-mails/memos);

Understand and appreciate distinctions of style/tone;

Express themselves in (written) formal business English correctly whilst using the appropriate register.

Connection with competencies from the IBMS Professional Profile: P.2.3, G3.3, G4.3, G5.3


Regular module for students IBMS

Prerequisites Level Main Phase Bachelor Course contents This module trains students in the skills required for successfully producing

business-oriented texts at an (upper-) advanced level, using the appropriate grammatical, linguistic and stylistic tools. Moreover, this should be done using the appropriate register/levels of formality of the language. The relevant topics are introduced, practised and discussed both individually and in (small) teams.

Didactical form Practical/Skills training


Professional Product – (in)formal memo

Portfolio

Progress code(s)

IBVH8ENG4D

IBVH8ENG4C

Number of EC

1

1

Minimum grades

5.5

Sufficient Name of lecturer(s)/coach(es) Ad van Bremen, Andries Rodenboog Literature Syllabus Electronic media Blackboard, websites, videos/DVDs, etc. Capacity Students for IBMS: 22 Language of instruction English Details/peculiarities Attendance in week 1 of classes is compulsory.


Lecture


Project group with coach 2hrsT


Consultation hour



Weekly schedule block A Topics/activities Preparation/reading


General introduction of the aim and logistics of the course

Identifying the building blocks for writing coherent texts at an advanced level

Eliminating wordiness

Preparation described in syllabus


Diagnostic grammar gapfill



Coach-team meetings establishing individual levels and language needs



Brief introductions and assignments on ‘register’’/formal-informal English



Intro + assignment on ‘punctuation’

Dealing with sentence problems: parallel structures



Monday 12.00: Hand in portfolio

Generate ideas in teams on topic given by coach

TEST: Write a persuasive (in)formal memo/e-mail using the appropriate language and level of formality



By appointment: feedback on test


IPM 1 International Product Management

Field Name Description Title of the educational unit International Product Management Progress code IBVH9IPM1 Year of study 4

Period 1 or 3


Students will be able to:

Demonstrate an in-depth knowledge of the main concepts of product management and be able to illustrate them by reference to examples in current use.

Use case studies to develop an expertise in problem solving.

Apply Product Management in both a national and international context. Connection with competencies from the IBMS Professional Profile: P1.1, P3.2, P5.2, P6.3, P7.3, G1.1, G2.1, G3.1, G4.2, G5.2, G6.2, G7.3, G8.3



Prerequisites Any principles of marketing course

Level Main Phase Bachelor Course contents Didactical form Seminars Assessment Assessment method(s)

Written exam


Progress code(s)

IBVH9IPM1A

IBVH9IPM1C

Number of EC

2

3

Minimum grades

5.5

5.5 Name of lecturer(s)/coach(es) Jaan Kets Literature To be announced

Articles (to be found on Blackboard) Case Studies (to be found in course text book and Blackboard)

Electronic media Blackboard Capacity IBMS/BW students: 30 Language of instruction English Details/peculiarities The information about the continuous assessment can be found on Blackboard.


Lecture * 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT

Seminar with lecturer 2hrsT 2hrs 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT



Consultation hour

Written exam 2hrsT

T= Theory room, C= Computer room, P = Project room, V = Video room, L = Language Lab, O = Office * = lecture: mass lecture where more classes are combined.




1. Two hour lecture: PLC 2. Two hour seminar: how to do a case analysis

To be announced


1. Two hour lecture: Branding 2. Two hour seminar: Articles/Case Analysis

To be announced


1. Two hour lecture: Brand portfolio 2. Two hour seminar: Articles/Case Analysis

2.

To be announced


1. Two hour lecture: Innovation 2. Two hour seminar: Articles/Case Analysis

To be announced


1. Two hour lecture: New Product Development 2. Two hour seminar: Articles/Case Analysis

To be announced


1. Two hour lecture: Product Management & Elimination 2. Two hour seminar: Articles/Case Analysis

To be announced


1. Two hour lecture: Service Management 2. Two hour seminar: Articles/Case Analysis

To be announced


2-hour Written Exam (case analysis)

NB: changes in the weekly schedule may be made due to business opportunities.


CBH 1 Consumer Behaviour

Field Name Description Title of the educational unit Consumer Behaviour Progress code IBVH5CBH1 Year of study 2 or 4

Period 1 or 3


On completion of the course students will be able to:

define consumer behaviour and understand its influence on corporate strategy;

analyze case studies;

analyze marketing environments and segment them on the basis of consumer behaviour;

understand individual and environmental determinants of consumer behaviour;

use the information on consumer behaviour to select appropriate marketing tools to influence consumer decision making.

Connection with competencies from the IBMS Professional Profile: P1.2, P3.2, P5.2, P6.2, P7.2, G1.2, G2.2, G3.2, G4.2, G5.2, G6.2, G7.2, G8.2


Compulsory for Marketing specialisation (to be taken in either year 2 or 4, period 4.1)

Optional for IBMS students Prerequisites Level Main Phase Bachelor Course contents Introduction to Consumer Behaviour, Consumer Decision making, Individual

Determinants of Consumer Behaviour, Environmental Determinants of Consumer Behaviour, Influencing Consumer Behaviour

Didactical form Theory oriented module: Lectures / Seminars Assessment Assessment method(s)

Written exam

Research project

Progress code(s)

IBVH5CBH1A

IBVH5CBH1C

Number of EC

2

3

Minimum grades

5.5

5.5 Name of lecturer(s)/coach(es) Jaan Kets Literature Leon G. Schiffman; ‘Consumer Behaviour, A European Outlook’; ISBN: 978

027 370 4010. Electronic media Blackboard and internet Capacity IBMS students: 30 Language of instruction English Details/peculiarities Follows up on MKT1. The written exam is based on multiple choice and

true/false questions. The project meetings with the coach are compulsory.



Lecture

Seminar with lecturer 2x2hrsT

2x2hrsT

2x2hrsT

2x2hrsT

2x2hrsT

2x2hrsT

2x2hrsT

Project group with coach 2hrsP 2hrsP 2hrsP 2hrsP 2hrsP


Consultation hour

Written exam 2hrsT

T= Theory room, C= Computer room, P = Project room, V = Video room, L = Language Lab, O = Office NB: the seminars should be scheduled before the coach meeting.



Introduction to Consumer Behaviour Study chapter 1,2 and 3 and Blackboard ‘Home work‛ wk1 Research Project


1. The consumer as an individual 1 Hand in: purpose of research, research objectives, research questions, planning, detailed methodology. 2. Coach Meeting

Study chapter 4, 5 and Blackboard ‘Home work‛ wk2 Research Project


1. The consumer as an individual 2 H Hand in revised methodology,

questionnaire/interview scheme, contents of report, 10 theoretical concepts 2. Coach Meeting

Study chapter 6,7 and Blackboard ‘Home work‛ wk3 Research Project


1. Consumers in their social and cultural setting 1 Hand in: revised contents, revised 10 theoretical concepts 2. Coach Meeting

Study chapter 8 and 9 and 10 Blackboard ‘Home work‛ wk4 Research Project


1. Consumers in their social and cultural setting 2 Hand in preliminary questionnaire/interview results 2. Coach Meeting

Study chapter 11 and 12 and Blackboard ‘Home work‛ wk5 Research Project


1.Cross-cultural consumer behaviour Hand in results. 2.Coach Meeting

Study chapter 13 and 14 and Blackboard ‘Home work‛ wk6 Research Project


1.The consumer’s decision-making process Hand in Research Project Report

Study chapter 15 and 16 and Blackboard ‘Home work‛ wk 7 Research Project

wk 8 2 hour written exam


ENG 5 English/Business Communication 5

Field Name Description Title of the educational unit English/Business Communication 5 Progress code IBVH8ENG5 Year of study 4

Period 2 or 4


On completion of this module students will be able to:

Speak fluently, and with clarity and confidence in a practical business context;

Distinguish between various levels of formality in different business contexts;

Use the range of linguistic techniques required for oral reports;

Recognise and understand the underlying structure of (written) business research reports;

Understand the components of (written) business research reports;

Use their language proficiency and accuracy in editing and improving existing business research reports;

Structure oral reports; Connection with competencies from the IBMS Professional Profile: P2.3, G3.3, G4.3, G5.3



Prerequisites Level Main Phase Bachelor Course contents This module trains students to plan, prepare and produce oral business

reports, using the appropriate linguistic and structural techniques, at the appropriate level of formality. Students are also trained to recognise and understand the structural and format-related basics of written business research reports. This is done by researching, studying and editing existing reports. Assignments will be done in small teams and assessment is continuous.


Professional Products See details/peculiarities

Progress code(s)

IBVH8ENG5D

Number of EC

3

Minimum grade

5.5

Name of lecturer(s)/coach(es) Ad van Bremen, Andries Rodenboog Literature Syllabus Electronic media Blackboard, websites, DVDs/videos, etc. Capacity IBMS students: 22 Language of instruction English Details/peculiarities Attendance in week 1 of classes is compulsory (team-formation!)

Active participation in all the meetings during which assessments take place (wks 3, 5, and 6 or 7) is also compulsory. The assessment for this course consists of 2 overall components:

1. written: the sum of all the assignments relating to the written report (wks 3, 5 and the annotated reports handed in in wk 6): 50% of the final grade;

2. oral: the individual assessment of the Oral Report Session in week 6 or 7: 50% of the final grade;



Lecture

Seminar with lecturer 2hrsT 2hrsT 2hrsT 2hrsT

Project group with coach 2hrsT 2hrsT 2hrsT


Consultation hour


Weekly schedule Block B Topics/activities Preparation/reading


Introduction of the module: explanation of the

logistics and the division of students into teams

Introduction structure of (written) reports

Introduction elements of (written) reports



Introduction to the structural basics of oral reporting (audience + objective)

Discussion of wk6+7 Oral Report Session assignment



Team presentations on the sections of the (research) report (assessed)

Review of idea + objective of wk6+7 oral report session



Discussion structural issues Oral Report Session based on practical assignment

Language issues in oral reporting: the language of charts/graphs



Coach-team meetings during which teams present analysis and improvements of error analysis (graduation project) report (assessed)



Teams hand in annotated versions of error analysis (research) report

Part I Coach-team Final Oral Report Sessions (assessed)



Part II Coach-team Final Oral Report Sessions (assessed)


ISM 1 International Sales Management

Field Name Description Title of the educational unit International Sales Management Progress code IBVH8ISM1 Year of study 4

Period 2 or 4


Students are able

to apply international sales techniques and tools

to distinguish between sales management, key account management and customer relationship management

to conduct meetings with customers

to recognize and manage appropriate sales measurements

to develop a sales strategy plan Connection with competencies from the IBMS Professional Profile: G: 2.3; 3.3; 5.3; 7.3; 8.3 P: 1.3; 4.3; 6.3


Compulsory module for IBMS students

Prerequisites any courses dealing with principles of marketing Level Fourth Year Bachelor Course contents The course is a general introduction to selling and sales management

underlining the importance that selling is part of company’s marketing. The course will teach the essentials of selling and sales management and how these subjects are related to organization’s marketing mix.

Didactical form Seminars/Workshops/Role-play Assessment Assessment method(s)

Group assignment

Presentations

Progress code(s)

IBVH8ISM1C

IBVH8ISM1D

Number of EC

3

2

Minimum grades

5.5

5.5 Name of lecturer(s)/coach(es) To be announced Literature Books:

Obligatory: ‘Selling and Sales Management’; Jobber-Lancaster; 8th edition; 2008; FT Prentice Hall; ISBN: 978 027 372 0652. Further readings: ‘Key-Account Management’; Cheverton; inclusive CD-Rom with key account selection software and planning tools; 4th edition, 2008; ISBN: 978 074 945 2773. Articles: To be announced

Electronic media Blackboard, websites, DVD, CD-rom Capacity IBMS students: 30 per class Language of instruction English Details/peculiarities

Group composition takes place in week 1 and final assignments will preferably be fixed in that week as well. Therefore, attendance is obligatory in the first week. Students who will show up later cannot be assigned to groups. Student groups present their final assignment in week 7. The presentation takes place either during class in week 7 or during consulting hours.


Set up & learning environment Period 2 or 4 wk1 wk2 wk3 wk4 wk5 wk6 wk7


Project group with coach/Consulting hours Case study discussions. For every group 15-20 minutes

2hrsT 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT

Workshop (hours are regularly planned)

4hrs

A= Auditorium T= Theory room, C= Computer room, P= Project room, V= Video room, L= Language Lab, O = Office



Introduction to the Course: Sales Force Management

Chapter to be announced


Leads generation

Chapter tba Case study: tba


Sales Organization



WORKSHOP: conducted by a business company Negotiation, Complaint handling

Chapter tba


Key Account Management



Customer Relationship Management



Technical Selling Tools Time frame of presentations 10-15 minutes presentation 10-15 minutes Q & A session 10-15 minutes for evaluation The above mentioned time frame might be changed due to number of groups.

Chapter tba Students have to hand in the group report on Monday of this week at 12.00 latest, either at the Info Desk or into teacher’s pigeon hole.


IMC 1 Integrated Marketing Communication

Field Name Description Title of the educational unit Integrated Marketing Communication Progress code IBVH8IMC1 Year of study 4

Period 2 or 4


Successful students in this unit can:

Critically analyse the role of marketing communications in the marketing mix

Describe the communication process and apply it to business problems

Produce and interpret primary and secondary consumer data for communication purposes

Develop an integrated marketing communications program

Describe and apply the creative process

Plan media objectives and develop media strategies

Evaluate international communications strategies and identify key problems in international advertising

Analyse marketing communication problems and plan and carry out integrated marketing communication solutions



Regular module for IBMS students majoring in Marketing

Prerequisites Any courses dealing with principles of marketing, CBH (followed course) Level Main Phase Bachelor Course contents The course teaches the role of marketing communications in the marketing

mix from the advertisers’ and advertising agency’s perspective. The module

will familiarize students with different disciplines of the advertising agency,

like account planning, copy writing creative techniques and media planning.

It will emphasize the importance of integrated marketing communications

and will provide coverage of all aspects of an integrated marketing

communications program. The theoretical knowledge will be applied in a group project where students will act as an advertising agency participating in a New Business pitch.

Didactical form Lectures/Seminars Assessment Assessment method(s)

Written exam

Group project and Seminar participation (1)

Progress code(s)

IBVH8IMC1A

IBVH8IMC1C

Number of EC

2

3

Minimum grades

5.5

5.5

Name of lecturer(s)/coach(es) Diederich Bakker Literature - Textbook for lecture and seminar:

G. Belch, M. Belch; ‚Advertising and Promotion: an integrated marketing communications perspective‛; 8th edition; ISBN: 978 007 128 4400. - Other supportive material: D. Ogilvy; ‚Ogilvy on advertising‛; 2008; ISBN: 978 185 375 6153. A. Ries and J. Trout; ‚Positioning‛; McGraw Hill; ISBN: 978 007 137 3586. D. Pickton, A. Broderick; ‚Integrated Marketing Communication‛; ISBN: 978 027 367 6454.


M. de Mooij; ‚Global Marketing and Advertising‛; 3rd edition; 2009; ISBN: 978 141 297 0419. Jon Steel; ‚Truth lies & advertising‛; ISBN: 978 047 118 9626.

Electronic media Blackboard: lecture notes available after the lecture. Supporting material for

group project posted where available.

Research resources on Blackboard: web links to advertising institutions, advertising agencies, media planning companies, marketing and communication journals, government statistic bureaus.

Capacity Seminars are limited to 30 students. Each seminar will be divided in group of 4-6 students, who will act an an advertising agency performing the vital functions of an agency in order to create advertising copy and integrated marketing communication programs.

Language of instruction English Details/peculiarities Group forming procedure

Attendance in week 2 of seminars is compulsory. Groups will be formed in the seminar of week 2. The group forming process will be finished after the seminar of week 2. No students will be allowed in the groups after the seminar of week 2.

Attendance during final group presentations is compulsory.


Lecture 2hrsA 2hrsA 2hrsA 2hrsA 2hrsA 2hrsA 2hrsA


Written exam 2hrsT

A= Auditorium T= Theory room, C= Computer room, P= Project room, V= Video room, L= Language Lab, O = Office, A = Auditorium NB: schedule the mass lecture together for all groups and before seminars.

Weekly schedule Week nr. Topics/activities (2) Preparation/reading


1. Mass lecture: introduction to Integrated Marketing Communication Programs 2. Seminar: no seminar in week 1

Chapter 1, 2


1. Mass lecture: Integrated Marketing Program Situation Analysis

and the Communication Process

2. Seminar: the ad agency, introduction of group assignment (new

business pitch briefing brief), group forming (see group forming

procedure)

Chapter 3-6


1. Mass lecture: Communication Objectives and Budgeting

2. Seminar: case studies/activities will be announced in prior week

Chapter 7


1. Mass lecture: Developing the Integrated Marketing

Communications Program


Chapter 8, 9, 11, 12


1. Mass lecture: Developing the Integrated Marketing

Communications Program


Chapter 13-18


1. Mass lecture: Media Strategy and Evaluation 2. Seminar: case studies/activities will be announced in prior week

Chapter 10, 19



1. Mass lecture: Special Topics and Perspectives, Course review, exam advise 2. Seminar: New Business Pitch: Presentation of integrated communication strategy

Chapter 20-22


Exam week

(1) Assessment details can be found on Blackboard (2) Topics and activities are subject to change depending on current events and the nature of group project


GPJ 1 Introduction to and start up of the Graduation Project/ Einführung zum/Anfangsphase der Abschlussarbeit

Field Name Description Title of the educational unit Introduction to and start up of the Graduation Project/Einführung zum/

Anfangsphase der Abschlussarbeit Progress code IBVH4GPJ1 / BTVH4GPJ1 Year of study 4


Students will be regarded as consultants with external companies, on behalf of the International Business School. Together with a project team of IBS Staff, the students will be responsible for the acquisition and negotiation of terms, including financial terms for fee-paying companies. General objective:

The student is able to acquire his/her own project assignment and negotiate terms and conditions of the assignment, including financial terms.

The student is able to recognise, define and analyse business-related problems in the field of Marketing, Management and/or Accounting

The student is able to set up a research framework, including a thorough methodology, in order to investigate the problem.

Connection with competencies from the IBMS Professional Profile: All Generic competencies at level 3. P1.3, P2.3, P3.3, P3.3, P4.3, P5.3, P6.3, P7.3 and P8.3



Prerequisites 144 EC have been achieved in the main phase

Level Main Phase Bachelor Course contents This module concerns a briefing seminar in the introduction week, intake,

and application/acquisition, designing the research strategy and planning. It is closely linked to the module ‚Graduation Project‛ carrying out the project, report writing, designing and delivering the presentation and the defence.

Didactical form International Graduation Project Assessment Assessment method(s)

Project agreement

Progress code(s)

IBVH4GPJ1C / BTVH4GPJ1C

Number of EC

5

Minimum grade

Sufficient

Name of lecturer(s)/coach(es) To be announced Literature Graduation Project Handbook. Available on Blackboard.

Saunders, Lewis, Thornhill; ‘Research Methods for Business Students’, 5th edition; 2009; Prentice Hall; ISBN: 978 027 371 6860.

Electronic media Blackboard, websites, IBS Net Capacity Language of instruction English for IBMS students

German for Internationale Betriebswirtschaft students Details/peculiarities The project is done by one person. Please check weekly schedule on BB.



Lecture




Consultation hour Upon demand



MES 1 Market Entry Strategies

Field Name Description Title of the educational unit Market Entry Strategies Progress code IBVH0MES1 Year of study 4

Period 1 or 3


On completion of the course students will be able to:

Work in an international team

Draft an international marketing plan

Apply knowledge gained on market entry strategies. Connection with competencies from the IBMS Professional Profile: P1.2, P3.2, P5.2, P6.2, P7.2, G1.2, G2.2, G3.2, G4.2, G5.2, G6.2, G7.2, G8.2


Main Phase Bachelor

Prerequisites IMM Level Main Phase Bachelor Course contents Entry strategies: joint ventures, export, licensing, FDI Didactical form Seminars/Group work/Mass lecture Assessment Assessment method(s)

Internat. Marketing plan (report

Progress code(s)

IBVH0MES1C

Number of EC

5

Minimum grades

5.5

Name of lecturer(s)/coach(es) Jaan Kets Literature Course Text Book:

Franklin R. Root; ‘Entry Strategies for International Markets’; 1998; ISBN: 978 078 794 5718. IMM course book BRM course book Articles (to be found on Blackboard)

Electronic media Blackboard and internet Capacity IBMS students: 30 Language of instruction English Details/peculiarities The project meetings with the coach are compulsory.


Lecture 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT




Consultation hour

T= Theory room, C= Computer room, P = Project room, V = Video room, L = Language Lab, O = Office NB: Coach meetings should be scheduled after seminar with lecturer. Seminar should be scheduled after mass lecture.




Introduction to the course Internationalization

To be announced


1. What are entry strategies? Hand in: preliminary country screening 2. Coach Meeting

To be announced


1. Export H Hand in: Industry analysis

2. Coach Meeting

To be announced


1. Licensing Hand in: market potential 2. Coach Meeting

To be announced


1. Joint Ventures/ FDI Hand in: positioning 2. Coach Meeting

To be announced


1. The International Marketing Plan Hand in: marketing mix 2. Coach Meeting

To be announced


1. The International Marketing Plan Hand in Research Project Report.

To be announced



GPJ 2 Graduation Project continued and finalised/ Abschlussarbeit Fortsetzung und Abschluss

Field Name Description Title of the educational unit Graduation Project continued and finalised/ Abschlussarbeit Fortsetzung und

Abschluss Progress code IBVH*GPJ* / BTVH4GPJ6 (+ all majors) Year of study 4


The graduation project, the student’s final piece of work and by far the largest and most time consuming one, logically addresses a lot of competencies. By its nature the project can, from a company’s point of view, be conducted at an operational as well as at a tactical or at a strategic level. It will be clear that even though a project might run on a strategical level, aspects of the other levels will be addressed as well. The project can, also by its nature, have a focus on one specific domain, while aspects of the other domains are addressed as well.

Students, as pre-professional consultants, will experience the professional running of projects for external companies

The student can recognise and define a problem related to the field of Marketing, Management and/or Accounting

The student is able to investigate a problem, making use of appropriate research methods and techniques

The student is able to analyse a problem related to the field of Marketing, Management and/or Accounting, define the different aspects of it and write down all related more detailed research questions

The student is able to make a clear detailed project plan, containing allocation of time, means, resources as well as budget and takes the responsibility for the project control

The student can conduct primary and secondary research related to the problem

The student is able, based on his/her research, to draw relevant conclusions and propose recommendations that contribute to the solution of the problem

The student is able to write and present a report on the investigation that meets the requirements/expectations of the organisation for which the project was completed, including a description and analysis of the assignment, the methodology that was used and the results of the investigation, the conclusions and recommendations

The student is able to present the report and defend the methodology, its results, the conclusions and the recommendations in a well-structured oral presentation

The student can in speech, as well as in writing express him/ herself in the English language (BW students are allowed to use the German language) correctly with a feeling for the correct register at near native level

The student has the appropriate manners, empathy and interpersonal skills

The student likes to be challenged, is resistant to stress, assertive and will not let him/herself be discouraged

The student can deal with insecurities and risk taking

The student critically evaluates his/her own behaviour

The student knows his/her responsibility, knows how to handle criticism and uses criticism as a useful learning experience

The student is able to lead a discussion and chair a meeting. He/she possesses the skills listening, summarising and arguing in order to do this


The student can make a selection out of the diversity of information and produce a clear overview

The student can interpret the findings of research, evaluate the research method critically and draw relevant conclusions

Connection with competencies from the IBMS Professional Profile: Generic competencies all at level 3. P1.3, P2.3, P3.3, P4.3, P5.3, P6.3, P7.3 and P8.3


Regular module for IBMS/BW or specialisation students

Prerequisites The module introduction to and start up of the Graduation Project has delivered a contract signed by 3 parties: Company, Student and IBS.

Level Main Phase Bachelor Course contents This module concerns carrying out the project, report writing, designing and

delivering the presentation and the defence. It is closely linked to the module ‚Introduction to the Graduation Project‛: Please check the Graduation Project Handbook for details.

Didactical form International Graduation Project Assessment Assessment method(s)

Report and defence

Progress code(s)

IBVH*GPJ*C/ BTVH4GPJ6C

Number of EC

15

Minimum grade

5.5

Name of lecturer(s)/coach(es) To be announced Literature Graduation Project Handbook. Available on Blackboard.

Saunders, Lewis, Thornhill; ‘Research Methods for Business Students’; 5th edition; 2009; Prentice Hall; ISBN: 978 027 371 6860.

Electronic media Blackboard, websites, IBS Net Capacity

Language of instruction English for IBMS students German for Betriebswirtschaft students

Details/peculiarities The module introduction to and start up of the Graduation Project was successfully completed just prior to this module.


Lecture




Consultation hour Upon demand


* Depending on the direction (Major) chosen for the Graduation Project: 4GPJ2 = IBMS Graduation Project (without major) 5GPJ3 = International Marketing Graduation Project 5GPJ4 = International Finance & Accounting Graduation Project 5GPJ5 = International Travel & Tourism Graduation Project 4GPJ6 = Internationale Betriebswirtschaft Graduation Project 9GPJ7 = International Management Graduation Project


Year 4 Major: International Finance & Accounting

Introduction/Skills Training 4 (see Major IM) English/Business Communication 4 (see Major IM)

Corporate Finance Working Capital Management Language 4 (see Languages)

English/Business Communication 5 (see Major IM) International Financial Management

International Accounting Language 5 (see Languages)

Graduation Project: introduction and start up (see Major IM) Planning and Control Financial Accounting 2

Graduation Project: continued and finalized (see Major IM)


COF 1 Corporate Finance

Field Name Description Title of the educational unit Corporate Finance Progress code IBVH8COF1 Year of study 4

Period 1 or 3

Year 2010–2011 Study load 5 EC = 140 hours Learning Outcomes / Competencies

This module aims at acquiring basic knowledge of corporate financial funding decisions and about corporate investment decisions. Managerial decisions regarding this financial structure will be studied and Financial Statement Analysis (Ratio-Analysis) plays an important role in that evaluation. The characteristics of equity / share capital and of long term liabilities / bonds and its markets will be studied. Corporate Cash-Flow Management and its relation to corporate Investments will be studied in depth. The module/course is aimed at students with:

a Marketing- and/or Management specialization, who want to gain more basic insight into the (for them and their profession) relevant use of short-term financial managerial instruments;

a More Financial interest, who can use this course as a basis for further development into the financial work field.

Connection with competencies from professional profile: P8.2, P8.3, G4.2, G5.2 and G6.2


Regular module for IBMS students majoring in Finance Optional for students IBMS/BW – other majors

Prerequisites Level Main Phase Bachelor Course contents Time Value of Money and Risk & Return

Bond & Stock Valuation

Capital Budgeting & Long term Investment Decisions

Long Term Financing Decisions

Financial Statements & Analysis

Cash Flow & Financial Planning Didactical form Lectures


Written exam

Report (Group Assignment: see Blackboard for details)

Progress code(s)

IBVH8COF1A

IBVH8COF1C

Number of EC

4

1

Minimum grades

5.5

5.5

Name of lecturer(s)/coach(es) Mark Oenema, Eric Nijsten Literature L.J. Gitman; ‘Principles of Managerial Finance’; Pearson Education; 12th

edition; ISBN: 978 032 160 1124 (incl. Access kit) Electronic media Blackboard Capacity Students for IBMS/BW: 30 Language of instruction English

Details/peculiarities Attendance in week 1 of classes is compulsory, because of the forming of groups to fulfill an assignment.



Lecture

Seminar with lecturer 2x2 hrsT

2x2 hrsT

2x2 hrsT

2x2 hrsT

2x2 hrsT

2x2 hrsT

1x2 hrsT



2hrsX 2hrsX 2hrsX 2hrsX 2hrsX 2hrsX

Consultation hour 1x2 hrsT

Written exam 3hrsT

T= Theory room, C= Computer room, P = Project room, V = Video room, L = Language Lab, O = Office, X = No Room Assigned NB: interval between teaching sessions of 1 working day



Introduction to the course: overview of Managerial Finance

Financial statements and Analysis

Also See BB Chapters 1, 2, 3


Time value of money

Risk and return

Chapters 4, 5


Interest Rates and Bond Valuation

Stock Valuation

Chapters 6, 7


Capital Budgeting

Chapters 8, 9, 10


Cost of Capital

Capital Structure

Chapters 11, 12


Leasing

Chapter 16


Rehearsal with Mock Exam Exam Preparation


Exam


WCM 1 Working Capital Management

Field Name Description Title of the educational unit Working Capital Management Progress code IBVH8WCM1 Year of study 2 or 4

Period 1 or 3


The module aims at acquisition of knowledge of day-to-day financial management, caused by organizations operational activities. Management of inventories accounts receivable and/or payable, short term types of finance and of operational cash-flows is the main focus. Not only financial instruments on their own, but also the combination of these instruments will be studied as well as the integration of these instruments into production- and sales-management. The module/course is aimed at students with:

a Marketing major, who want to gain more basic insight into the (for them and their profession) relevant use of short-term financial managerial instruments;


Connection with competencies from the IBMS Professional Profile: P4.1, P5.1, P7.1, P8.2, G4.2, G5.2, G6.2


Compulsory for Finance majors

Optional for IBMS students Prerequisites Level Main Phase Bachelor: Year 2 Course contents Introduction to Liquidity

Management of Working Capital

Corporate Cash Management

Forecasting and Planning

Short Term Investment and Financing Didactical form Lectures


Written exam

Report (group assignment: see Blackboard for details)

Progress code(s)

IBVH8WCM1A

IBVH8WCM1C

Number of EC

4

1

Min. grades

5.5

5.5

Name of lecturer(s)/coach(es) Mark Oenema, Eric Nijsten Literature To be announced on Blackboard Electronic media Blackboard (= BB)

Capacity Students for IBMS/BW: 30 Language of instruction English Details/peculiarities Attendance in week 1 of classes is compulsory, because of the forming of

groups to fulfil an assignment.



Lecture

Seminar with lecturer 2x2hrsT 2x2hrsT 2x2hrsT 2x2hrsT 2x2hrsT 2x2hrsT 1x2hrsT



2hrsX 2hrsX 2hrsX 2hrsX 2hrsX 2hrsX

Consultation hour 1x2hrsT

Written exam 2hrsT

T= Theory room, C= Computer room, P = Project room, V = Video room, L = Language Lab, O = Office, X = No Room Assigned NB: intervals between seminars of 1-2 days, in week 1-6! NB: 1 working day interval between teaching sessions.



The Role of Working Capital and Analysis of Solvency, Liquidity and Financial Flexibility.

See weekly schedule on BB


Time Value of Money, NPV Method in Short Term Financial Decision Making Inventory Management



Account Receivable Management and Credit Policies See weekly schedule on BB


Managing Payables and Short Term Liabilities Payment Systems and Cash Collection Systems



Cash Concentration Cash Flow Statement and Cash Forecasting



Short-term Financial Planning Short-term Financing



Rehearsal with Mock Exam Exam Preparation


Exam


IFI 1 International Financial Management

Field Name Description Title of the educational unit International Financial Management Progress code IBVH8IFI1 Year of study 4

Period 2 or 4


This course will provide students with an understanding of the international economic and financial environment and its unique challenges to the Multinational Enterprise. In particular it will enable students to understand the theory and practice of foreign currency and interest rate risk management, international financing and investment decisions, international trade finance and international cash management. Connection with competencies from the IBMS Professional Profile: P1.3, P3.3, P4.3, P5.3, P7.3, P8.3


Regular module for students IBMS majoring in Finance

Prerequisites PLM1 Level Main Phase Bachelor Course contents (1) International financial markets

(2) International exchange risk management (3) Financing international operations and management of interest rate risk (4) International investment analysis (5) International Trade Finance and Cash Management

Didactical form Lectures/Seminars Assessment Assessment method(s)

Written exam

Report (Group Assignment: see Blackboard for details)

Progress code(s)

IBVH8IFI1A

IBVH8IFI1C

Number of EC

3

2

Minimim grades

5.5

5.5

Name of lecturer(s)/coach(es) Eric Nijsten

Literature M.H. Moffett; ‘Fundamentals of Multinational Finance’; 3rd edition; 2008; A.I. Stonehill and D.K. Eiteman; Addison-Wesley/Pearson Education; ISBN: 978 032 155 2136.

Electronic media Blackboard

Capacity Students for IBMS/BW: 30 Language of instruction English Details/peculiarities Attendance in week 1 of classes is compulsory, because of the forming of

groups to fulfil an assignment.



Lecture


2x2 hrsT

2x2 hrsT

2x2 hrsT

2x2 hrsT

2x2 hrsT

1x2 hrsT


Project group without coach 2hrsX 2hrsX 2hrsX 2hrsX 2hrsX 2hrsX 2hrsX

Consultation hour 2hrsT

Written exam 3hrsT

T= Theory room, C= Computer room, P = Project room, V = Video room, L = Language Lab, O = Office, X = No Room Assigned NB: interval between lecture/seminar of 1 working day



Introduction to the course and assignment Globalisation Process International Monetary System Balance of Payments

For details see Blackboard


International Parity Conditions Foreign Exchange Rate Determination Foreign Exchange Market


Foreign Currency Exposure Management - Transaction and Operating Exposure - Foreign Currency Options


Interest Rate Exposure Management


International Capital Budgeting


International Trade Finance International Cash Management


Rehearsal with Mock Exam Exam preparation


Exam


IAC 1 International Accounting

Field Name Description Title of the educational unit International Accounting Progress code IBVH9IAC1 Year of study 4

Period 2 or 4

Year 2010–2011 Study load 5 EC = 140 hours Learning Outcomes / Competencies

This module is aimed at creating a thorough understanding of how to use and interpret external financial reports in an international context. The preparation of a balance sheet and/or an income statement (and the techniques needed) is not the main focus; instead the user-approach is used. The roles of financial reports in a context of international trade and/or in the context of setting up a subsidiary in another country are the main focus. The module/course is aimed at students with:

a Marketing- and/or Management specialization, who want to gain more basic insight into the (for them and their profession) possibly relevant aspects that play a role in the proper use of external reports in an international context;

a More Financial interest, who can use this course as a basis for further development into the financial work field.

Connection with competencies from the IBMS Professional Profile: P1.3, P2.2, P3.2, P4.2, P8.3, G4.2, G5.3, G6.2


Regular module for students IBMS majoring in Finance

Prerequisites Level Main Phase Bachelor Course contents Financial Reporting in the global Arena

Harmonizing Financial Reporting Standards

Accounting for Currency-exchange-rate Changes

Using Corporate Financial Reports across Borders

Financial Reporting in Emerging Capital Markets

Managerial Issues in International Accounting Didactical form Lectures


Professional product (group assignment)

Participation in class See also Details/ Peculiarities

Progress code(s)

IBVH9IAC1D

IBVH9IAC1C

Number of EC

3

2

Minimum grade

5.5

Sufficient

Name of lecturer(s)/ coach(es) Maurice Cox Literature S.M Saudagaran; ‘International Accounting – A User Perspective’; South-

Western/Thomson Learning; 2nd edition; 2004; ISBN: 978 032 418 6208. Electronic media Blackboard

Capacity Students for IBMS/BW [specify maximum number of students]: 30 Language of instruction English


Details/peculiarities 1) During the first week attendance is compulsory, because of the forming of groups to fulfil an assignment and the presentations. 2) The assessment for this course consists of 3 components:

- a group-report, on which 60% of the final grade can be obtained; - participation in presentation- and discussion activities in class, on

which 40% of the final grade can be obtained. 3) If the final grade for the whole course/module is below 5,5, then the whole module has to be done again; it is not possible to re-sit only the group assignment, or only the classroom activities. 4) An August re-sit will only consist of an individual assignment, which will provide for 100% of the final grade; for this a student has to initiate contact with the lecturer mentioned above.


Lecture


2x2 hrsT

2x2 hrsT

2x2 hrsT

2x2 hrsT

2x2 hrsT


Project group without coach 2hrsX 2hrsX 2hrsX 2hrsX 2hrsX 2hrsX

Consultation hour 2x2 hrsT




Two * two hours seminar: Financial reporting in the global area

Saudagaran: Chapter 1 From support books as appropriate


Two * two hours seminar: Harmonising financial reporting standards globally



Two * two hours seminar: Accounting for currency exchange rate changes



Two * two hours seminar: Selected financial reporting and disclosure issues in the global context



Two * two hours seminar: Using corporate financial reports across borders



Two * two hours seminar: Financial reporting in emerging capital markets + Managerial issues in international accounting

Saudagaran: Chapter 6 + 7 From support books as appropriate


wk 8 No Exam


PLC 1 Planning and Control (Integrated Business Simulation)

Field Name Description Title of the educational unit Integrated Business Simulation (Planning and Control) Progress code IBVH4PLC1 Year of study 4

Period 1 and 3


Students experience the holistic cohesions of a company, especially goal conflicts which arise in consequence of the system.

The management simulation encourages team work.

The handling of information and decision making, particularly under time pressure, are trained.

Connection with competencies from the IBMS Professional Profile: P4.3, P5.3, P8.3, G1.3, G2.3, G3.3, G4.3, G5.3, G6.3, G7.3, G8.3


Regular module for IBMS/BW students and students majoring in Internat. Finance & Accounting

Optional for students with other majors Prerequisites MAC2, PMA, BRM, PLM Level Main Phase Bachelor Course contents Companies mission, goals, strategies

Sales

Production

Human Resources

Research & Development

Procurement/Inventory

Finance and Accounting

Share Price/Company Value

Macro economical aspects Didactical form Project Assessment Assessment method(s)

Integral performance assessment

Final report & presentation (group)

Progress code(s)

IBVH4PLC1C

IBVH4PLC1D

Number of EC

3

2

Minimum grades

5.5

5.5

Name of lecturer(s)/coach(es) Peter Michel, Eric Nijsten Literature Will be announced on Blackboard Electronic media Blackboard: ‚Teacher’s Handout‛, literature, etc. Capacity Max. 25 Language of instruction English

Details/peculiarities In week 1, groups will be formed. Missing the 1st week will result in no access to project work!

Class attendance is compulsory.


Set up & learning environment Period 1 and 3 wk1 wk2 wk3 wk4 wk5 wk6 wk7 wk8

Lecture



Project group without coach 8hrs 8hrs 8hrs 8hrs 8hrs 8hrs 4hrs

Consultation hour




Introduction In this week teams will be formed. Missing the first seminar will result in no access to project work!

Teachers „material‛ on blackboard


Periods 1 and 2 Business as usual

Handouts & self study


Period 3 and 4 Development of a new copier Relaunch of old product; the newly developed copier may be produced and marketed; a new market can be supplied as well.



Period 5 Development of a colour photocopier



Period 6 and 7 Launch of the colour copier in both markets



Periods 8 Business as usual



Presentation of final results. Analysis of the management simulation



FAC 2 Financial Accounting 2

Field Name Description Title of the educational unit Financial Accounting 2 Progress code IBVH4FAC2 Year of study 2

Period 1 or 3


This module aims at acquisition of basic knowledge on external financial reporting of an organization. The three basic financial statements (balance sheet, income statement and cash flow statement) will be discussed. Of course the techniques that are used in preparing these statements will be studied, but even more important are the conceptual frameworks (national, EU and IAS) that form the basis for being able to prepare and to understand these important statements. The use of ‘conventional bookkeeping’ will be minimized as much as possible. The managerial implications of the preparation and/or use of these financial statements will also be studied. The module is aimed at students with:

a Marketing major, who want to gain more basic insight into the (for them and their profession) relevant methods and techniques on financial reporting;




Compulsory module for Finance major

Optional for IBMS students Prerequisites Level Main Phase Bachelor: Year 2

Course contents Accounting Information and its use in Decision Making

Measuring and Reporting Business Transactions and Business Profit

Measuring and Reporting of Financial Position

Basic Cash Flow Statement items. Didactical form Lectures


Written exam

Progress code(s)

IBVH4FAC2A

Number of EC

5

Minimum grade

5.5 Name of lecturer(s)/coach(es) Maurice Cox Literature C. Horngren, W. Harrison; ‘Financial/Managerial Accounting’; 2nd edition;

ISBN: 978 140 823 2552. Electronic media Blackboard Capacity Students for IBMS/BW: 30 Language of instruction English Details/peculiarities To be announced



Lecture

Seminar with lecturer 2x2hrsT 2x2hrsT 2x2hrsT 2x2hrsT 2x2hrsT 2x2hrsT 2x2hrsT



Consultation hour

Written exam 2hrsT




See Blackboard Chapter 6 + 8


See Blackboard Chapter 9








See Blackboard Chapter 13, 14, 15


See Blackboard Prepare for the exam



Year 4 Major: International Travel & Tourism


Conference and Event Management The Travel and Tourism Industry

Language 4 (see Languages) English/Business Communication 5 (see Major IM)

Hospitality Management Tourism Services Marketing Language 5 (see Languages)

Graduation Project: introduction and start up (see Major IM) Current Issues in Tourism

Understanding Travel & Tourism Graduation Project: continued and finalized (see Major IM)


CEM 1 Conference and Event Management

Field Name Description Title of the educational unit Conference and Event Management Progress code IBVH0CEM1 Year of study 4

Period 1 or 3

Year 2010-2011 Study load 5 EC = 140 hours Learning Outcomes/ Competencies

Upon completion of the course, students will be able to:

Analyse costs and benefits of conferences and events in terms of their economic, social and political dimensions

Plan, effectively manage and evaluate conferences and events using up-to-date technology

Use marketing skills in preparing, selling and servicing meetings and events

Critically assess foreseeable problems and opportunities for the market sector based on an analysis of general trends.

Connection with competencies from the IBMS Professional Profile: Profession-related competencies: P II 4 level 2 P II 5 level P III 8 level Generic competencies G 2 level 3 G 3 level 3 G 4 level 3 G 5 level 3 G 6 level 3

Target group/Position within the curriculum

Regular module for specialisation Travel & Tourism students Optional for students Hanzehogeschool (see prerequisites)

Prerequisites UTT, BRM or WFM Level Main Phase Bachelor Course contents Meetings and conventions are one of the largest and fastest growing sectors

within the tourism industry. For many destinations it provides a tremendous number of tourists and high exposure. This module will introduce students to the various segments of the conference market and provide them with a practical understanding of the theories of planning, managing and servicing of meetings and conferences of various types and sizes.

Didactical form Theory oriented module: Lectures / Seminars / Site visits Assessment Assessment method(s)

Group assignment

Progress code(s)

IBVH0CEM1C

Number of EC

5

Minimum grades

5.5 Name of lecturer(s)/coach(es) Melissa Oudshoorn-Fuller, Desiree J. Nieborg Literature Required:

Verhaar, Project Management, 2005, Boom Onderwijs; ISBN: 978 908 506 0291. Optional: Rogers, ‘Conferences and Conventions’; 2003; Butterworth; new edition November 2007; ISBN: 978 075 068 5443.

Electronic media Blackboard Capacity TOTAL: 30 Language of instruction English Details/peculiarities Attendance during first class required. Students are also required to attend

guest lectures, site visits, which will be planned during each period.



Lecture

Seminar with lecturer 2hrT 2hrT 2hrT 2hrT 2hrT 2hrT 2hrT


Project group without coach 2hrs* 2hrs* 2hrs* 2hrs* 2hrs* 2hrs*

Consultation hour 1hrO 1hrO 1hrO 1hrO 1hrO 1hrO

T= Theory room, C= Computer room, P = Project room, V = Video room, L = Language Lab, O = Office * = no room needs to be booked – just blocked hours on class schedules. Consultation hour at same time on teacher’s schedule.



What is Conference & Event Management?

Foundations of the Conference Industry

Links to business and leisure tourism

Structure of the conference industry, buyers and suppliers. Bureaus.

Venue Selection *** ATTENDANCE REQUIRED ***

Text selected from core book / electronic sources on Blackboard.


Program Planning & Production

Conference Program / Speakers

Delegate target market

Theme, style, décor, seating, etc.

Work forms

Websites/examples of venues



SITE VISIT *** ATTENDANCE REQUIRED ***



Finance & Operations

Finance & Budgeting

Money Making Opportunities

Logistics / Operations

Quality Control



Advertising and Marketing

Marketing plans

Contacting Delegates

Sponsorship

Charitable Organizations



Cases from the Field Possible Guest Lecture Review Topics as needed Presentations Skills – if time!



Presentation of group assignments *** ATTENDANCE REQUIRED ***


wk 8 Exam week – no class – reports due


TTI 1 The Travel and Tourism Industry

Field Name Description Title of the educational unit The Travel and Tourism Industry Progress code IBVH4TTI1 Year of study 2 or 4



Show a clear understanding of structures and interconnections within the International Travel & Tourism industry sectors from the Supply Side.

Appreciate the consequences of the specific product characteristics of International Travel & Tourism in terms of the significance of quality of service and responsiveness to client needs.

Discover and explore current problems and opportunities in various sectors of the industry, especially in the travel agency and tour operations sectors.

Understand the global nature of the industry and draw appropriate conclusions from changes.

Connection with competencies from the IBMS Professional Profile: P1.2, P4.2, G3.2, G4.2, G6.2


Regular module for specialisation Travel and Tourism students Optional module for IBMS students

Prerequisites Level Main Phase Bachelor Course contents This module gives an overview of the components and inter-linkages of the

International Travel & Tourism industry and prepares for an understanding of the complexity of the service. It deals with the supply side and provides general knowledge of major components of the industry and an appreciation of constraints and opportunities in the industry. It is therefore essential to anyone intending to work in the industry and, together with the module Understanding Travel & Tourism, provides the basis for a sound foundation of the industry.

Didactical form Theory oriented module: Lectures / Seminars Assessment Assessment method(s)

Report (portfolio) (Individual)

Progress code(s)

IBVH4TTI1C

Number of EC

5

Minimum grade

5.5

Name of lecturer(s)/coach(es) Mark Kierans Literature Chris Cooper, et al; ‚Tourism Principles and Practice‛; 4th edition; Prentice

Hall (Pearson Education); ISBN: 978 140 820 0094. Electronic media Blackboard Capacity 30 Language of instruction English Details/peculiarities This course is offered to IBS students, IBS Exchange students and Hanze

Shopping students.



Lecture Exam

Seminar with lecturer 2hrs 2hrs 2hrs 2hrs 2hrs 2hrs 2hrs week



Consultation hour


Weekly schedule Week nr Topics/activities Preparation/reading


An Introduction to Tourism Cooper Chapter 0 And electronic sources on Blackboard.


Attractions Cooper Chapter 11 And electronic sources on Blackboard.


Intermediaries Cooper Chapter 13 And electronic sources on Blackboard.


Public sector + Policy Cooper Chapter 15 And electronic sources on Blackboard.


Destinations Cooper Chapter 16 And electronic sources on Blackboard.


Information technology in Tourism Cooper Chapter 20 And electronic sources on Blackboard.


The Future of Tourism Cooper Chapter 21 And electronic sources on Blackboard.


Portfolio


HMA 1 Introduction to Hospitality Management

Field Name Description Title of the educational unit Introduction to Hospitality Management Progress code IBVH9HMA1 Year of study 4

Period 2 or 4



Nominate and describe the functional departments within a hospitality organization.

Describe the interdepartmental competencies required to meet/exceed the guest experience expectation.

Describe the key skills and competencies of hospitality professional.

Use the information from this course as an entry-level learning experience to seek their first professional job within the industry.

Connection with competencies from the IBMS Professional Profile: Profession-related competencies: P I 2 level 2 P II 4 level 2

Generic competencies G III 3 level 3 G II 5 level 3 G II 6 level 3 P1.2, P4.2, G3.2, G5.2, G6.2

Target group/ Position within the curriculum

Regular module for IBMS student majoring in Travel & Tourism + Option for other IBS/Hanze students

Prerequisites Level Main Phase Bachelor Course contents This module gives an overview of the components and inter-linkages of the

hospitality industry and prepares for an understanding of the complexity of providing a product and service at the same moment in time for the customer. The course looks at all departments or functional areas found in most full-service hospitality properties. It is therefore essential to anyone intending to work in the industry or intending to be a supplier to the industry (out-sourcing) to understand how hospitality professionals think and act.

Didactical form Theory oriented module: Lectures / Seminars

Assessment Assessment method(s):

Written exam

Project groups

Progress code(s)

IBVH9HMA1A

IBVH9HMA1C

Number of EC

3

2

Minimum grades

5.5

5.5 Name of lecturer(s)/coach(es) Mark Kierans Literature David K. Hayes, et all; ‘Hotel Operations Management’; 2nd reviewed edition,

Pearson- Prentice Hall, New Jersey, ISBN: 978 013 171 1495. Electronic media Blackboard Capacity 30 Language of instruction English Details/peculiarities This course is offered to IBS students, IBS Exchange students and Hanze

Shopping students.


Set up & learning environment Period 2 or 4 wk1 wk2 wk3 wk4 wk5 wk6 wk7* wk8

Lecture

Seminar with lecturer 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT



Consultation hour

Written exam (MC) 2hrsT


* = week 7 = project presentation; 2x2 hrs: ½ class presents; 2x2 hrs: ½ class presents.



The Hospitality Industry: Overview and professional career opportunities

Hayes, Chapter 1


Management, Supervision and Service Skills for the General Manager (GM)

Hayes, Chapter 3


Revenue Management Hayes, Chapter 6


Sales & Marketing Hayes, Chapter 7


The Front Office Hayes, Chapter 8


Food + Beverage Hayes, Chapter 10


Presentations


Exam week


TSM 1 Tourism Services Marketing

Field Name Description Title of the educational unit Tourism Services Marketing Progress code IBVH9TSM1 Year of study 4

Period 2 or 4


At the end of this course, students will be able to:

Demonstrate an in-depth knowledge of the main concepts of services marketing and be able to illustrate them by reference to examples in current use.

Identify and discuss the role and content of marketing posts and their links with other organizational functions in business.

Illustrate by discussion and example the close relationships between marketing policy and organizational strategy.

Use case studies to develop an expertise in problem solving. Apply learned concepts in context of the tourism industry. Connection with competencies from the IBMS Professional Profile: P1.1, P3.2, P5.2, P6.3, P7.3, G1.1, G2.1, G3.1, G4.2, G5.2, G6.2, G7.3, G8.3


Regular module for IBMS student majoring in Int. Travel & Tourism

Prerequisites PLM Level Main Phase Bachelor Course contents The purpose is to introduce students to the fundamentals of and recent

developments in services marketing, with a particular emphasis on contemporary practice within the travel and hospitality fields. Both marketing theory and the application of it are examined. This module also creates the opportunity to facilitate ‘real life’ decision-making and enhance a wide range of study skills, such as research, analytical skills as well as critical thinking.

Didactical form Group Project coach meetings Seminars


Weekly assignment(s)

Report

Progress code(s)

IBVH9TSM1D

IBVH9TSM1C

Number of EC

2

3

Minimum grades

5.5

5.5 Name of lecturer(s)/coach(es) To be announced Literature To be announced

* Saunders, Lewis, Thornhill; ‘Research Methods for Business Students’; 5th edition; 2009; Prentice Hall, ISBN: 978 027 371 6860.

Electronic media Blackboard Capacity IBMS/BW students: 30 Language of instruction English Details/peculiarities Attendance in week 1 is compulsory. Coach meetings are compulsory.



Lecture




Consultation hour




1. Introduction to the course 2. Understanding Services Marketing

To be announced No coach meeting


1. Understanding consumer behaviour 2. Developing services concepts 3. Coach meeting

To be announced


1. Branding 2. Communication 3. Coach meeting

To be announced


1. Mediamix 2. Postitioning 3. Coach meeting

To be announced


1. Pricing 2. Balancing capacity & demand 3. Coach meeting

To be announced


1. Crafting the service environment 2. Coach meeting

To be announced


1. Summary Hand in Project Report

No coach meeting To be announced

wk 8 NB: a guest lecturer may be invited to speak at some stage in the program and changes in the weekly schedule may be made due to business opportunities.


CUI 2 Current Issues in Tourism

Field Name Description Title of the educational unit Current Issues in Tourism Progress code IBVH6CUI2 Year of study 4

Period 1 or 3


Upon completion of the course, students will be able to demonstrate a conceptual understanding of the nature, extent and importance of tourism as a phenomenon and an industry; identify future prospects for tourism; identify major issues facing contemporary tourism; demonstrate an understanding of the economic, social and environmental impacts of tourism and to critically examine responses to these impacts, also at the local level, and how to work with this: local economics and city marketing. The meso view is covered by a thorough analysis of the industry and corresponding strategies. The micro level is covered by using practical applications of current marketing techniques in a tourism context. Connection with competencies from the IBMS Professional Profile: Profession-related competencies: P II 4 level 2 P II 5 level 2 Generic competencies G 2 level 3 G 5 level 3 G 3 level 3 G 6 level 3 G 4 level 3


Regular module for specialisation Travel & Tourism students Optional for students Hanzehogeschool (see prerequisites)

Prerequisites UTT (required), and two 4th year T&T modules (or equivalent). Additional for IBS Students: BRM, PLM.

Level Main Phase Bachelor Course contents This unit investigates current issues in the tourism industry. This course is the

final module and will build on previous course knowledge, explore areas of interest and will help deepen students’ awareness of current issues in preparation for graduation projects in the Tourism field. The course considers a broad range of topical issues particularly relevant to today’s tourism industry. These will change over time to reflect specific current concerns and interests in order to keep students abreast of contemporary developments in the industry. Examples possible topics could be:

Tourism development and the 2012 London Olympics

Hurricanes and Tsunamis – rebuilding tourism after disaster

The tourism impact for the city of Groningen Didactical form Theory oriented module: Seminars/ Field Trips/ Guest lectures / Debate Assessment Assessment method(s):

Written report

Progress code(s)

IBVH6CUI2C

Number of EC

5

Minimum grade

5.5 Name of lecturer(s)/coach(es) Melissa Oudshoorn-Fuller, et al. Literature There is no required text for this course; however students will be required to

read extensively on the selected topics. Some reading material and case studies will be provided via Blackboard, but students will also be required to supplement this by finding their own resource material.

Electronic media Blackboard Capacity 30 Language of instruction English


Details/peculiarities Students will be required to attend all guest lectures and field trips, which may occur outside of the normally scheduled lecture times.


Lecture




Consultation hour




Current Issues – rotating subject matter

Text / electronic sources on Blackboard.


Current Issues – rotating subject matter Text / electronic sources on Blackboard.











wk 8 Exam week (no class) – reports due


UTT 1 Understanding Travel and Tourism

Field Name Description Title of the educational unit Understanding Travel and Tourism Progress code IBVH5UTT1 Year of study 2


Upon completion of the course, students will be able to: Display a critical understanding of the complexity of travel and tourism, and show how the past has shaped the contemporary international travel and tourism industry.

Show the elements which determine where people travel and the motivation factors which lead them to choose particular destinations.

Appreciate the supply and demand forces which determine tourism economic activity, including sustainability issues.

Understand the problems in collecting and interpreting statistics for travel and tourism.

Analyse and critically evaluate the impacts of fluctuations in the flow of travel and tourism economies.

Understand the role played by tourism development and planning, in helping to market destinations to potential visitors.

Appreciate the importance of Information Technologies in the tourism system.



Compulsory module for major Travel and Tourism students

Optional for IBMS and other Hanze students Prerequisites

Level Main Phase Bachelor: Year 2 Course contents This module introduces students to the discipline of International Travel

and Tourism; it gives them a solid foundation on which they can build during their specialisation year. It covers the important aspects of gaining an understanding in the sociological, socio-economic and cultural characteristics of tourism.

Didactical form Lectures / Seminars Assessment Assessment method(s)

Written exam

Group assignment (incl. Presentation)

Progress code(s)

IBVH5UTT1A

IBVH5UTT1C

Number of EC 2 3

Minimum grades

5.5

5.5

Name of lecturer(s)/coach(es) Ros Gibson Literature REQUIRED: Chris Cooper, et al; ‚Tourism Principles and Practice‛; 4th

edition; Prentice Hall (Pearson Education); ISBN: 978 140 820 0094. Electronic media Blackboard Capacity IBMS/BW students: 30 Language of instruction English Details/peculiarities Attendance in week 1 and week 7 is compulsory.



Lecture


Project group with coach 2hrsP 2hrsP 2hrsP 2hrsP 2hrsP 2hrsP

Project group without coach 2hrs* 2hrs* 2hrs* 2hrs* 2hrs* 2hrs*

Consultation hour

Written exam 2hrsT

T= Theory room, C= Computer room, P = Project room, V = Video room, L = Language Lab, O = Office * = no room necessary, just hours to be blocked on student schedule. Consultation hour with coach should be blocked during the same hours.



Introduction to Tourism History of tourism, myths, realities, definitions Understanding the tourist ATTENDANCE REQUIRED

Chapter 0


Tourism Demand Managing demand, Consumer behaviour

Chapters 1, 2 Case: Week 2 on Blackboard


Measurement of Tourism Measuring demand, determinants & forecasting

Chapters 3, 4, 15 Case: Week 3 on Blackboard


Marketing for Tourism Marketing planning, marketing mix applications

Chapter 17, 18, 19 Case: Week 4 on Blackboard


Tourism Impacts Environmental, social and economic. Acculturation.

Chapters 5, 6, 7 Case: Week 5 on Blackboard


The Future of Tourism Role of IT, trends and issues

Chapters 20, 21


Presentation of group assignment/panel evaluation ATTENDANCE REQUIRED


Exam


Year 4 Major: International Management


Human Resource Management Project Management

Language 4 (see Languages) English/Business Communication 5 (see Major IM)

Corporate Social Responsibility Entrepreneurship

Language 5 (see Languages) Graduation Project: introduction and start up (see Major IM)

Corporate Strategy (see Major IM) International Management

Graduation Project: continued and finalized (see Major IM)


HRM 1 Human Resource Management

Field Name Description Title of the educational unit Human Resource Management Progress code IBVH4HRM1 Year of study 4

Period 1 and 3


On successful completion of the module, students will be able to:

relate HRM strategies to corporate and/or institutional strategy

relate HRM tools & instruments to HRM strategies

relate HRM strategies, tools & instruments to international (business) context

identify the functions and responsibilities of HRM Department / HRM officers

understand the (business) relevance of, and (the conditions for) the appropriate use of (international) performance management, recruitment & selection, training & development, compensation, labor relations, employee security, and IHRM

Connection with competencies from the IBMS Professional Profile: P1.2, P2.2, P3.3, P4.3, G3.3, G4.3 and G8.2


Optional module for IBMS/BW students Core module for major International Management student

Prerequisites PMA, IMG, PLM Level Main Phase Bachelor Course contents The people factor plays an increasingly decisive role in today’s international

(business) competitive environment. The availability, employability, motivation, and vitality of employees affect the firm’s productivity, innovative powers, customer services, competitive advantage, reputation and survival. The emphasis in this module will be on understanding the interrelatedness of (HRM) strategies with corporate and competitive strategies, implementation and correct use of the HRM tools & instruments, as well as on the responsibilities of the HRM actors in global business, and in social responsible contexts.

Didactical form Seminars Assessment Assessment method(s)

Written exam

Weekly team assignments/Final report

Progress code(s)

IBVH4HRM1A

IBVH4HRM1C

Number of EC

2

3

Minimum grades

5.5

5.5

Name of lecturer(s)/coach(es) Marcel van der Poel, Michaela Carrière Literature G. Dessler; ‘Human Resource Management’, 11th edition, 2008; ISBN: 978 013 814

2735. (international edition!) Electronic media Blackboard Capacity IBMS students: 30

Language of instruction English Details/peculiarities Attendance is compulsory.



Lecture (guest lecture) 2hrsT 2hrsT 2hrsT


Project group with coach 2hrsP

Project group without coach 2hrsP 2hrsP 2hrsP

Consultation hour

Written exam 2hrsT




Introduction to the course - Weekly schedule - Report / case - Assessments

The Human Resource Department Assessment of Conditions (3 levels)

Report: Formation of teams Reading: (prior to start of module) Strategic Role of HRM; chpt 1 and 3 Recruitment & Staffing; chpt 4, 5, 6, and 7 Homework: Weekly assignment # 1


Recruitment & Staffing Due: Weekly assignment # 1 Reading: Performance Management, Training & Development; chpt 8, 9, and 10 Report: Write Report Overview: general approach, methodology, outline, sources Homework: Weekly assignment # 2


Performance Management Training & Development

Due: Report overview Weekly assignment # 2 Reading: Compensation; chpt 11, 12, and 13 Feedback: Report overview Homework: Weekly assignment # 3


Compensation Due: Weekly assignment # 3 Report: Continue working on report Reading: Labour Relations and Employee Security; chpt 14, 15 Homework: Weekly assignment # 4


Labour Relations & Employee Security Due: Weekly assignment # 4 Report: Continue working on report Reading: Global HRM / IHRM; chpt 17 (+ handout)



Global HRM / IHRM Report: Continue working on report Reading: Strategic HRM; handout


Strategic HRM Due: Final report (handing in both in print and digitally)


Exam week


PMT 1 Project Management

Field Name Description Title of the educational unit Project Management Progress code IBVH7PMT1 Year of study 2 or 4


Upon completion of the course, students will:

be able to characterize the purpose and nature of projects and project management

be able to name and explain the basic stages of project management

be able to draft project plans

have an adequate understanding and skills level with regard to project management tools like Gantt charts, PERT charts and critical path analysis

be able to put project management software tools to use

be able to display project management leadership and control skills

be able to face the challenges presented by international project work

be able to analyze and evaluate real life project management cases Connection with competencies from the IBMS Professional Profile: P1.2, P4.2, G1.3, G2.3, G4.2, G5.2, G6.3


Required module for IBMS students in International Management Major

Prerequisites BMO Level Main Phase Bachelor Course contents This module provides a theoretical and practical framework within which

students can gain and develop their knowledge and skills in the field of Project Management. The course focuses on PM knowledge and skills development in an international context.

Didactical form Lectures, seminars

Case studies

Computer practical

Group assignment Assessment Assessment method(s)

Written exam

Group project

Progress code(s)

IBVH7PMT1A

IBVH7PMT1C

Number of EC

2

3

Minimum grades

5.5

5.5 Name of lecturer(s)/coach(es) Angeline van de Manakker/Desiree Nieborg Literature K. Schwalbe; ‘Introduction to Project Management’; Thomson Course

Technology; 2nd edition; ISBN: 978 143 904 2465. Electronic media Blackboard: information + communication channel

Website Cengage Learning: www.course.com Capacity IBMS students: 30 Language of instruction English Details/peculiarities Guest lecture, presentations, case study and computer practicals are

compulsory. Attendance in week 1 is required; after week 1 (when teams have been finalized) it is no longer possible to participate in project work.

http://www.course.com/



Lecture 2hrsT 2hrsT 2hrsT 2hrsT

Seminar with lecturer 2hrsT 2hrsT 2hrsT

2hrsT

2hrsT

Project group (consultation) 2hrsP 2hrsP 2hrsP 2hrsP 2hrsP

Computer practical 1hrC 1hrC 1hrC 1hrC 1hrC


Consultation hour

Written exam 2hrsT

T= Theory room, C= Computer room, P = Project room, V = Video room, L = Language Lab, O = Office NB: lecture takes place before seminar (only relevant in case there are 2 or more classes). Project group can also take place in Theory room, if that is easier.

Weekly schedule Week nr Topics/activities Preparation/reading


Two hour lecture: what is project management

Two hour seminar: starting up a project; introduction group project assignment

Textbook: chapters 1, 3


Two hours lecture: planning a project (scope, time, cost, quality, human resources, communications, risk, procurement management)

Two hours team meetings with coach (step 1)

1 hour computer practical MS project (attendance required)

Textbook: chapters 4-5 Group project step 1 (initiate)


Two hours lecture: executing, monitoring, controlling and closing projects

Two hours team meetings with coach (step 2)


Textbook: chapters 6, 7, 8 Group project step 2 (plan 1)


4 hours case study (attendance required)


Group project step 3 (plan 2)


Two hour guest lecture (attendance required)

Two hour team meeting with coach (step 4)


Group project step 4 (prepare presentation)


Two hour presentations project (attendance required)

Two hour team meetings with coach (step 3, 5)

1 hour computer practical MS project Backup week

Group project step 5 (finalize project plan)



Backup/review week (no classes, unless required by unforeseen circumstances); Self study Hand in project portfolio Friday week 7


Exam week Self study


CSR 1 Corporate Social Responsibility

Field Name Description Title of the educational unit Corporate Social Responsibility Progress code IBVH5CSR1 Year of study 4

Period 2 or 4


Students are able to:

Explain key CSR concepts and their relevance to business management

Identify and analyze current issues in business ethics

Understand the meaning and the importance of CSR for business success

Appreciate the opportunities of ethical behaviour in the workplace

Identify and evaluate recent CSR challenges presented by global business

Define the main external and internal driving forces of CSR

Determine the main functions of ethical leadership, ethics management, and stakeholder management

Recognize and evaluate CSR benchmark companies Target group/ Position within the curriculum

Optional module for IBMS/BW students

Prerequisites PLM Level Main Phase Bachelor Course contents Corporate Social Responsibility Concepts

Business Ethics and New Institutional Economics

Sustainability

Corporate Citizenship

CSR Management Tools Connection with competencies from the IBMS Professional Profile: P1.3, P2.3, G1.3, G2.3, G3.3

Didactical form Lectures


Report (individual)

Presentation (group assignment)

Progress code(s)

IBVH5CSR1D

IBVH5CSR1C

Number of EC

2

3

Minimum grades

5.5

5.5

Name of lecturer(s)/coach(es) Arnd Mehrtens/Michaela Carrière/Mariaelena Inja-Murphy Literature A.B. Carroll/A. K. Buchholtz; ‘Business & Society – Ethics and Stakeholder

Management’; Thomson South Western; 7th edition, 2008; ISBN: 978 032 458 0655.

Electronic media Blackboard Capacity IBMS students: 30 Language of instruction English Details/peculiarities Attendance during the first seminar session is mandatory



Lecture




Consultation hour

T= Theory room, C= Computer room, P = Project room, V = Video room, L = Language Lab, O = Office Weekly schedule Week nr. Topics/activities Preparation/reading


Two hours seminar: Introductory Topics

Definitions of CSR

Roles and functions of Business Firms

Reading notes from Carroll/Buchholtz or any other relevant sources


Two hours seminar: Foundations of CSR

Ethics

Personal, societal, and corporate values



Two hours seminar: The CSR Debate

NGOs and media attention

Business practitioners’ perspectives on CSR



Two hours seminar: Current Issues

Good Practice and Public Scandal (case studies)

Codes of conduct, corporate values



Two hours seminar: CSR Mainstays

Human Rights and Global Compact

Governance, Sustainability, Corporate Citizenship

Reading notes from Carroll/Buchholtz or any other relevant sources Submit table of contents of individual report


Presentations


Presentations


Exam week Hand in individual report before Friday 12.00 o’clock


ENT 1 Entrepreneurship

Field Name Description Title of the educational unit Entrepreneurship / ‘Bright Futures’ Progress code IBVH9ENT1 Year of study 4

Period 2 and 4 Year 2010-2011 Study load 5 EC = 140 hours Learning Outcomes / Competencies

On successful completion of the module, students will:

- have an understanding of their personal entrepreneurial potential - understand entrepreneurship in various contexts; project- and product

development, new business start-up, innovation and change - have developed an entrepreneurial attitude - have reflected upon one’s own attitude and behavior in an

entrepreneurial setting / context Connection with competencies from the IBMS Professional Profile: Profession-related competencies: P1.3; P5.3; P6.3 Generic Competencies: G1.3; G2.3; G3.3; G5.3; G6.3; G7.3


Major International Management

Prerequisites PLM Level Main Phase Bachelor Course contents creative thinking / opportunity finding

project management

customer evaluations

entrepreneurial role models

resource acquisition

networking

being an entrepreneur (create business / create income)

contact with (successful) entrepreneurs

process design / product design

sales skills Didactical form Coaching sessions, tutorials, assignments, group-work, seminar Assessment Assessment method(s)

Essay

Logbook/Pre-&post-course assignment/

Attendance

Progress code(s)

IBVH9ENT1D

IBVH9ENT1C

Number of EC

3

2

Minimum grades

5.5

Sufficient

Name of lecturer(s)/coach(es) To be announced Literature Robbie Steinhouse, Chris West; ‚Think like an entrepreneur; your

psychological toolkit for success‛; Pearson Education Ltd, Edinburgh UK; 2008; ISBN: 978 027 371 8383 (pbk)

Reader (selected readings) Electronic media Blackboard Capacity IBMS students: 30 Language of instruction English Details/peculiarities Attendance of all scheduled activities is compulsory.


The module is focused primarily on (relevant) entrepreneurial attitude.


Lecture


Project group with coach 6x2hrsP

6x2hrsP

6x2hrsP

6x2hrsP

Project group without coach (essay, pre-&post-course assignm.)

4hrsP

4hrsP

4hrsP

4hrsP

8hrsP

8hrsP

8hrsP

8hrsP

Seminar preparation and organization

4hrs 4hrs 4hrs 8hrs




Training with coach Essay & logbook writing

Collect material for post-course assignment











Essay & logbook writing Collect material for post-course assignment Preparation Seminar


Essay & logbook writing Collect material for post-course assignment Preparation Seminar


Essay & logbook writing Finalize post-course assignment Preparation Seminar


Organize Seminar


COS 1 Corporate Strategy

Field Name Description Title of the educational unit Corporate Strategy Progress code IBVH7COS1 Year of study 4


By the end of this module students will be able to:

Analyse the internal organisation with respect to resources and competences.

Apply the models and tools from the text book Johnson & Scholes to perform an analysis of the external environment of an organisation.

Evaluate the appropriateness of the strategy in the context of the organisation’s competences, resources and environment.

Use creative thinking to generate new strategic options for the organisation.

Recommend an appropriate implementation for the proposed strategy. Connection with competencies from the IBMS Professional Profile: P.1.3, P3.3, P4.3, G1.3, G2.3, G3.3, G4.3, G5.3, G6.3, G7.3, G8.3


Optional module for IBMS/BW students

Prerequisites PLM, IMG (for IM Major only) Level Main Phase Bachelor Course contents The aim of the module is to have students develop an understanding of the

importance of the strategic process. During the module they will learn to assess the risk and uncertainty involved in decision making at the strategic level. At the end, students will know how to evaluate the present strategy and formulate improvements to the strategy which are in line with the ambition of an organisation.

Didactical form Lectures, seminars and case studies Assessment Assessment method(s)

Written exam

Integral performance assessment

Progress code(s)

IBVH7COS1A

IBVH7COS1C

Number of EC

2

3

Minimum grades

5.5

5.5

Name of lecturer(s)/coach(es) Arnd Mehrtens, Eric Nijsten Literature G. Johnson, K. Scholes; Fundamentals of Strategy; 1st edition; 2009; ISBN:

978 027 373 6752 Electronic media Blackboard: teachers handouts, weekly documentation Capacity Max. 30 Language of instruction English Details/peculiarities In week 1 groups will be formed. Missing the first week will result in no

access to seminars!



Lecture 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT




Consultation hour

Written exam 2hrsT

T= Theory room, C= Computer room, P = Project room, V = Video room, L = Language Lab, O = Office Weekly schedule Block A Topics/activities Preparation/reading


1. Two hours lecture:

Introduction to corporate strategy and course organisational structure

Teachers handout / Blackboard Chapter 1, Introducing Strategy



Analysis of the environment of the organisation 2. Two hours seminar

Chapter 2, The Environment Case presentation related to chapter 1



Analysis of the resources and competences of the organisation; strategic capability.

Stakeholder Expectations and Organisational Purposes

2. Two hours seminar

Chapter 3, Strategic Capability Chapter 4, Strategic purpose Case presentation related to chapter 2



Business Level Strategy 2. Two hours seminar

Chapter 6, Business Level Strategy Case presentation related to chapter 3



Strategic Directions and Corporate Level Strategy 2. Two hours seminar

Chapter 7, Strategic Directions and Corporate Level Strategy; Chapter 8, International Strategy Case presentation related to chapter 6



Strategy Methods and Evaluation

Strategy in Action 2. Two hours seminar

Chapter 9, Strategy Methods and Evaluation Chapter 10, Strategy in Action Case presentation related to chapter 8


Two hours seminar Case presentation related to chapter 9

wk 8 Exam


IMG 1 International Management

Field Name Description Title of the educational unit International Management Progress code IBVH7IMG1 Year of study 2



disambiguate the term ‚international management‛

draft an appropriate and effective international manager’s job description

explain current trends/mega trends and events in international business

define an adequate concept of globalisation

put forward assumptions about future international business and economic developments, based on reasoned analysis

appreciate the challenges and opportunities of IM activities

spot IM hot spots on the map

use essential knowledge management and business intelligence on a global scale

Connection with competencies from the IBMS Professional Profile: P1.1, P2.3, P2.4, P2.5, P3.7 and G1.2, G2.4, G2.5, G2.6


Required module for IBMS students in International Management Major

Prerequisites BMO + ECN Level Main Phase Bachelor Course contents This module provides a theoretical and practical framework within which

students can gain and develop their knowledge of International Management. The course sheds light on past, recent and possible future developments within an international context and shows how these events influence the management, structure and strategy of international organisations.

Didactical form Lectures

Business cases Practical assignments


Written exam

Group presentation

Progress code(s)

IBVH7IMG1A

IBVH7IMG1C

Number of EC

3

2

Minimum grades

5.5

5.5 Name of lecturer(s)/coach(es) Arnd Mehrtens Literature Janet Morrison; ‚The International Business Environment: Global and Local

Marketplaces in a changing world‛; 2nd edition; 2006; ISBN: 978 140 393 6912.

Electronic media Blackboard: information + communication channel Videos and Websites

Capacity IBMS students: 30 Language of instruction English

Details/peculiarities Attendance in week 1 is compulsory. After second week classes (when teams have been finalised) it is not possible to join the course.


Setup & learning environment Period 1 or 3 wk1 wk2 wk3 wk4 wk5 wk6 wk7 wk8

Lecture

Seminar with lecturer 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT 2x3 hrsT

Project group (consultation) 2hrsT 2hrsT 2hrsT 2hrsT 2hrsT


Consultation hour

Written exam 2hrsT




Two-hour seminar/lecture

Introduction of the IM major

Introduction of module and its logistics (assessment, rules, division in groups etc.)

Introduction to understanding international management

Two hour project group

Discuss and analyze case assigned by teacher

See BB


Two-hour seminar/lecture:

Situation on Planet Earth

Geographical hotspots of international business

Introduce several opinion makers & thought leaders

Link geographical knowledge to business & management

Envisage 21st century IM development Two hour project group

Discuss case week 1 in class


See BB


Two-hour seminars/lecture:

Discuss historical evolution of current day international business

Introduce development from domestic to multidomestic to transnational

Levels of IM (strategic, operational, technical) Two hour project group



See BB




Multi-nationals

International mergers & acquisitions: success stories and failures

Developments and influences in international business for multinationals

Link week 1-3 to Multinationals Two hour project group



See BB



Introduce mini-nationals and SMEs

Developments, influences and opportunities in international business for SMEs

Link week 1-3 to SMEs Two hour project group



See BB



Introduce NGOs and non-profit organisations

Developments, influences and opportunities in international business for NGOs

Link week 1-3 to NGOs

See BB


In teams: receive final topic and prepare 15 minute presentation in 3 hrs

In teams: give presentation to coach


Exam week: written exam

Course Outline Articulation Programme IBMS Year 3 & 4 · PDF fileJune 2010 Articulation...

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Transcript of Course Outline Articulation Programme IBMS Year 3 & 4 · PDF fileJune 2010 Articulation...