Course OrientationBusiness Communication

A Digital Program

樂麗琪樂麗琪 Ms. Terri Yueh Ms. Terri Yueh E-mail: E-mail: yueh@mail.fju.edu.tw

Office: Office: 進修部 進修部 ES 519 ES 519 Tel: 886-2 - 2905-2863Tel: 886-2 - 2905-2863

Outline

Course Objectives

Course Contents

Course Materials

Teaching Methods

Program Procedures

Evaluation Criteria

Pre-Course Questions

COURSE OBJECTIVES

The on-line course is designed to help students become an effective communicator in the international business field; develop language skills to communicate confidently in a wide range of business situations be familiar with the business English vocabulary and expressions in functional situations both in and out of the workplace;be familiar with TOEIC questions in Listening and Reading comprehension;

COURSE CONTENTS

Business topics chosen from the business world are broad rather than specialized, such as Organization, Marketing & Advertising, Business Visiting & Arrangement, E-Commerce, and Social & Cultural Awareness. For the Communication skills, the strategies about Greetings & Body Language, Meetings, Telephone Etiquette, Dealing with Complaints, Presentations, and Negotiations will be covered.

Serving as a language proficiency preparation for Business field, the course will introduce key business concepts based on the topics of TOEIC ® (Test of English for International Communication), business vocabulary, and communicative expressions in realistic situations.

Course Topics

1. Socializing & Meeting People in the Workplace ( 社交禮儀 )2. Telephoning & Etiquette & Cold Calls ( 電話交談禮儀、電話行銷 )3. Organization & Company Structure ( 公司結構組織 )4. Meeting & Meeting Culture ( 商務會議 )5. Company Performance & SWOT Analysis ( 商品展示 ) 6. Marketing & Advertising ( 商業行銷 )7. Arrange Business Appointment ( 行程安排 )8. Business Travel & Visiting ( 商務出差 & 拜訪廠商客戶 )9. Reporting & Presentation ( 簡報、展示 ) & E-Commerce ( 電子商

務 )10. Dealing with Complaints ( 處理客戶投訴 )11. Negotiations ( 商務談判 )12. TOEIC Preparation

Course Materials

TEXTBOOKS: COMMUNICATING IN BUSINESS, 2ND. ED.

(SWEENEY) Cambridge ISBN:978-0-521-549127 (CB)

Business Vocabulary in Use: Intermediate (Bill Mascull) Cambridge ISBN: 0-521-77529-9

GRAMMAR AND VOCABULARY FOR THE TOEIC TEST (GEAR & GEAR) Cambridge ISBN: 978-0521-12006-7

Course Materials

COURSE WEBSITES:COURSE WEBSITES:

ENGSITE 群英網http://www.etweb.fju.edu.tw/elite/toeic/index.htm http://ce.etweb.fju.edu.tw/engsite

TOEIC preparation http://www.etweb.fju.edu.tw/yueh/toeic/index.htm

METHODS 教學策略

From Target Language to Tool Language to Task language

語言技能能力培養 + 語用溝通能力培養 Linguistic competence

Pragmatic competence

Linguistic performance

Pragmatic performance

用詞準確accuracy

用語得體appropriacy

語境 context

METHODS 教學策略

Learner-centered curriculumTask-based learning modeCollaborative learning modeOnline resources

METHODS 教學策略

合作學習 (collaborative learning)社群的理念實現

學習者可從其他人身上得到不同的觀點、看法，有助於對學習內容更加了解，同時，會使得知識建構更加交融與整合而達到共識，期藉合作學習與學習社群的教育理念，透過網路的隔空互動模式來實現。

Process-folio

Cumulative assessment

數位延伸學習

網址： http://www.etweb.fju.edu.tw/yueh/toeic http://ce.etweb.fju.edu.tw/engsite

教學方式 : 1. Asynchronous and Synchronous distance learning styles2. face-to-face meetings3. web-based materials

AIEDL 商務溝通BusinessBusiness CommunicationCommunication

Procedures

1st & 2nd face-to-face meetings: The instructor will explain how class materials are

organized. A pre-test will be held at the same time. Weekly group meetings: The instructor and assistants will meet students online and

will provide advice on matters related to the course. Monthly reviews: Test items will be extracted from the materials presented on

the web pages. Midterm & Final Project meeting: Students will meet together to present and share the

assigned e-projects. TOEIC proficiency test will be held as a post-test.

教材呈現

Program Procedures

Weekly Learning Mode (每週 / 單元 ) 學習模式

The collaborative learning mode and task-based curriculum will help you be familiar with business-related topics and to foster your autonomous learning in professional communication skills.

1.Warm-ups & Practical Vocabulary 課前導讀 2.Useful Expressions & Situational Conversations 閱讀線上影音教材、延伸學習內容3.Focus on communication & on-line discussions 參與線上專題討論、小組討論、師生視訊會談4.Review Practices & TOEIC tests 單元作業練習或 TOEIC 測驗練習 5.Exercises for Study Integration & Assignments 完成單元作業 : 個別習作、雙人對話練習、小組實作 6.Self-Evaluation 檢核學習成果 : 評鑑、修正、回饋

EVALUATION CRITERIA GRADING POLICY

•ATTENDANCE & E- DISCUSSION 15% 互動參與與線上討論• ASSIGNMENTS & PRACTICES 45% 作業與練習• TEAM PROJECTS & PERFORMANCE 40% 小組報告和個人表現

ASSIGNMNETS & PROJECTS ：•單元作業 : Assignments on ENGSITE Platform, Analysis of TOEIC questions•單元練習 : Unit Exercises, Reflections & Feedbacks, TOEIC mock tests•團隊專題製作 : Company Organization & SWOT Analysis, Product promotion & slogan, On-line Trade Fair

Plagiarism

PRE-LEARNING QUESTIONS

Before we start the program, please think about these questions…..• What is business? What is business English?

• What is communication? What is oral communication? What is business communication?

• What are the factors that affect the business communication?• What are the differences between knowledge and

skills/performance in communication?• Are you a good business Communicator?• What are your “why, what, how” questions about this course?

Be Active! Be Energetic! Be

joyful!

商務溝通 & 多益英語檢定學習網 Business Communication & TOEIC

Preparation