COURSE DESCRIPTIONS (Common Fundamental...
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1 COURSE DESCRIPTIONS (Common Fundamental Courses) First Year 1 st Semester CCS 001 Communication Skills Communication skills include library skills, study skills, reading and note making skills, interpreting tables, graphs etc; Listening and note taking skills, writing skills. The following are also specified: Meaning of the term technical reporting; Function of reports; Informal and formal reports; Principles of technical writing; Documenting sources; Development and writing of research reports; Developing and writing periodic reports, evaluating reports and manuals; Techniques of technical writing; Phases in report writing; Writing research papers; Oral reporting; Legal aspects of writing and publishing; Editing technical reports and publications; Skills in reading, writing, speaking, listening, presentation, writing of essays, technical writing and reporting. CCS 002 Elements of Economics Microeconomic theory:- demand, supply and price determination, consumer theory, perfect competition, oligopoly and monopoly; Introduction to Macroeconomic theory and Concepts:- national accounts and growth-measurements and concepts; Macroeconomic concepts: - inflation, balance of payments, exchange rates; Macroeconomic institutions:- the stock market; the banking sector, Central Bank, IMF; Goals of economic policy:- efficiency, distribution and regulation; Economic tools:- rules, price controls; Fiscal policy:- the budget, taxation, government expenditure; Monetary policy:- money supply, interest rates. KCS 101 Introduction to Communication Anthropology Introduction to anthropological dimensions and theories of human communication; Elements of human ecological theories; Communication and societal adaptation to environment; Structure and function of communication in human societies; Types of communication: verbal and non-verbal communication; Modes of communication in acculturation and enculturation; Cultural diversity and societal communication; Communication and cultural institutions - customs, beliefs and norms; Communication and social relationships; Communication and cultural exchange; Role of communication in multicultural settings.
Transcript of COURSE DESCRIPTIONS (Common Fundamental...
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COURSE DESCRIPTIONS (Common Fundamental Courses)
First Year
1st Semester
CCS 001 Communication Skills Communication skills include library skills, study skills, reading and note making skills, interpreting tables, graphs etc; Listening and note taking skills, writing skills. The following are also specified: Meaning of the term technical reporting; Function of reports; Informal and formal reports; Principles of technical writing; Documenting sources; Development and writing of research reports; Developing and writing periodic reports, evaluating reports and manuals; Techniques of technical writing; Phases in report writing; Writing research papers; Oral reporting; Legal aspects of writing and publishing; Editing technical reports and publications; Skills in reading, writing, speaking, listening, presentation, writing of essays, technical writing and reporting. CCS 002 Elements of Economics Microeconomic theory:- demand, supply and price determination, consumer theory, perfect competition, oligopoly and monopoly; Introduction to Macroeconomic theory and Concepts:- national accounts and growth-measurements and concepts; Macroeconomic concepts: - inflation, balance of payments, exchange rates; Macroeconomic institutions:- the stock market; the banking sector, Central Bank, IMF; Goals of economic policy:- efficiency, distribution and regulation; Economic tools:- rules, price controls; Fiscal policy:- the budget, taxation, government expenditure; Monetary policy:- money supply, interest rates. KCS 101 Introduction to Communication Anthropology Introduction to anthropological dimensions and theories of human communication; Elements of human ecological theories; Communication and societal adaptation to environment; Structure and function of communication in human societies; Types of communication: verbal and non-verbal communication; Modes of communication in acculturation and enculturation; Cultural diversity and societal communication; Communication and cultural institutions - customs, beliefs and norms; Communication and social relationships; Communication and cultural exchange; Role of communication in multicultural settings.
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CCS 008 Elements of Philosophy Definition, nature and scope of philosophy; The main branches of philosophy; Ethics and value theory:- ethics, morality and standards of moral right and moral wrong; Moral responsibility; Professional ethics; Contemporary ethical issues; Ethical issues touching on human life including abortion, euthanasia and capital punishment, human rights, justice and freedom, the moral evaluation of gender discrimination and affirmative action; Politics and morality; Human values and environmental ethics; Values in a technological society; The relevance and value of philosophy. KCS 103 English for Journalists The English sentence:- subject, predicate, adjusting the clause and phrase; Parts of speech; Grammar of the noun; Kinds of nouns:- gender, number case; The verb:- tense, mood, aspect, voice, infinitive, participle, gerund, auxiliaries, conjugation, agreement, relativisation, embedment, expansion, nominalization; Noun clauses:- adjective clauses, adverb clauses; Simple, compound and complex sentences; Word formation; Punctuation:- proper punctuation, journalistic punctuation; Stylistics and style; Stylostatistics; Linguistic description:- the media, graphics, vocabulary, semantics; Literary style:- deviations, foregrounding, schemes and tropes, figurative language, irony, ambiguity; Varieties of English:-the language of religion, legal documents, television, advertising, science; Linguistics analysis of newspaper language. KCS 105 Kiswahili for Journalists Sociolinguistics background: origins and family affiliation, expansion, modernization and current status as a lingua franca; Problematic areas of Kiswahili grammar: the class system and cordial agreement, verb extensions, and compound tenses; Kiswahili in the print and electronic media; Kiswahili as a social and cultural medium; Future prospects as a regional and international language.
2nd Semester
KCS 102 Communication and Society Definition of communication and theoretical orientations; Components of communication; Elements of social communication; Types and modes of communication in society; Communication and social learning processes; Communication, socialization and enculturation; Communication and social interactions; Cross-cultural communication; Communications technologies and society; Role and impact of communication in society; Communication and globalization.
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KCS 104 The Psychology of Communication Introduction to Psychology; Fundamentals of social psychology and its contribution to understanding communication behaviour; The role of persuasion in mass communication; Variables affecting implementation of persuasion principles and strategies; Understanding propaganda and its functions; Application of propaganda; The social influence of the media; Effects and use of research; Gratification; Mass hysteria; Attitude formation, change and measurements; Behaviour change communication; Consumerism; Understanding audiences; Perceptions and myths, retention and selection of messages; Semiotics; Emerging issues and trends in social psychology and communication.
KCS 106 History of Mass Communication Fundamentals of theories of history; Application of approaches in history to mass media; Origins of mass communication; The mass media and social institutions; Trends of mass communication; Impact of mass media on political, socio-economic growth; Revolutions in communication; History of communication and information technology; History of freedom of expression and freedom of the press; Modern journalism in relation to its historical development; Modern journalism and globalization in Africa and Kenya; Mass communication debates from a historical perspective.
CCS 007 Science and Technology in Development Philosophy of science: development of science; the scientific method; the role of observation, measurement and experimentation; scientific theories and laws; research and scientific communication. Technology: science and technology in development; indigenous technology; industrial technology; technological innovations; biotechnology; technology transfer; appropriate technology; the concept and application of ethical aspects of technology; informatics; microelectronics. The role of mathematics in advancement of science and technology. KCS 108 Culture and Performing Studies Definitions of culture; perspectives on culture; inter-cultural relations; cultural values and belief systems; culture and development; culture and communication; international, regional and national policies on culture; definitions and concepts of performing arts; cultural perspectives of performing arts; modern techniques of performing arts; development of contemporary performing arts frameworks; and Practicum.
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KCS 110 Computer Applications The computer hardware: Introduction to computer operating systems; The CPU and basic hardware installations; Computer peripheral equipments installation and functions; Systems configuration; Drivers installation, Conflict and compatibility issues; PCs operating system environments; Operating Systems: common OS environments e.g. Macintosh – based and Micro-soft Windows – based OS; Formatting and initializing skills; Basic computer syntax and errors resolving; Applications: Multilevel computer-aided skills in selected software, e.g. word processing techniques and procedures; Using Windows-based software for various communications-related tasks e.g. artwork and graphics, audio/video editing etc.; Files conversion into different formats; Elements of file and data management; Introduction to computer based communication-modems, communication software, internet access and file compression procedures.
Second Year 1st semester
KCS 201 Introduction to Mass Communication Definition of terms; Historical background of human communication; Historical and contemporary roles of print and electronic media; The process of communication; Functions of communication; Levels of communication; Traditional and oral media; A survey of the mass media; Communication and culture; Mass media institutions; Social and psychological effects of mass media on the individual. KCS 203 Introduction to communication and Development The concept of development: approaches to development and communications; communication and dual economies; communication, modernization and dependency; developmental role of communication; pertinent communication issues in development (demographical trends; Poverty and employment; Health, nutrition and food security; Peace and Conflict; Natural resources Management; Disaster Management etc..); Role of communication in Development Policy and Planning; Communication aspects in Kenya’s development approaches; Communication and contemporary Development issues – Science and technology; Regional Economic blocs in Africa; Globalization and challenges of the 21st Century.
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KCS 205 Introduction to Communication Theories Theories of human communication; Message theories;- intra-personal communication theories, interpersonal communication theories, group communication theories; Mass media effects, functions and controls; History of mass media genres locally and internationally; Emerging models and paradigms. KCS 207 Emerging Information and Communication Technologies Fundamentals of computers and communication technologies: Networking hardware and software; Types of networks; Websites and website design; Data communication principles; The internet: internet electronic tools and services; Online information resources; World wide web (www); Applications: Role of ICTs in various sectors; ICTs in Kenya, the region and the world; Globalization; Impact of ICTs on the mass media; Demassification; Electronic journalism; Practical exposure to the internet, Traveling in cyberspace and mining the internet for information; Policy; Ethical and legal issues: principles and rationale of ICTs policy; copyright issues and implications for innovation and invention. CLT 303 Stylistics Style of literary works; Levels of stylistic realization: phonology, graphology, syntax, lexis and semantics. Macro-stylistic categories: cohesion, dialogue, interior monologue, point of view, and modes of presentation (narration, description and exposition). KCS 211 Critical Thinking in Communication The meaning and nature of critical thinking; Logic and critical thinking; Argument structure and evaluation; The meaning and identification of arguments, truth value analysis; Arguments forms; The nature types and purposes of definitions; The problem of objectivity and subjectivity; Analysis: approaches to analysis, assessment of evidence and credibility; Obstacles to clear thinking; Nature and types of biases; Techniques of slanting information; Informal fallacies in reasoning; Fallacies of relevance and ambiguity. 2nd Semester
KCS 202 Development Communication Definitions of the concepts of communication & development; Development: A conceptual construct; The Dominant development paradigm; Modernization versus development; National development and the mass media; Impact of mass media on development; Critical evaluation of the dominant paradigm; The alternative paradigm of development democratic-participant media theory; The participatory model; Equity distribution of information and other benefits of
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development; Active participation of the people at the grassroots; Independent of the local people to tailor development projects to their own objectives; Participatory communication; The right to communicate; Another development; Strategic for participation and communication; Focus on community participation; Participatory research; New communication functions of participatory media; Development journalism; Training for rural development communication; Mini communication; Affective media in development communication. KCS 204 Fundamentals of Print Journalism History of journalism; Kenya, Germany, Britain and America, Egypt and Nigeria; Elements of journalism, Traits of a good journalist, role of journalism in society, media houses in Kenya, e.g. the Standard, the Daily Nation, Kenya Times, People, and the Gatter Press; The Kenya Union of Journalists, Media Training institutions, KIMC, School of Journalism, Daystar University, Maseno University. KCS 206 Introduction to Broadcast Journalism Electronic news gathering – the news gatherer, the equipment and facilities, the process of news gathering, radio news gathering, TV news gathering, sources of news, the audience; Location reporting – the environment, the equipment, the story, packaging, reporting; News writing - news writing for radio, news writing for TV, writing for broadcast; Broadcasting – fundamentals of broadcasting, radio broadcasting techniques, TV broadcasting techniques, live broadcasting, studio presentation, English, Kiswahili, linguistics; Broadcasting practice – radio broadcasting, TV broadcasting; Broadcast Journalism; Broadcast News Writing Style; The Role Of Electronic Media; Compare And Contrast; Broadcast News Writing Mechanics; More Style Rules; Writing Broadcast Copy; Writing For Radio Newscast; Writing For The Television Newscast; Delivering The News; Finding The News; Broadcast News Reporting; Reporting Assignments; Covering Planned Events; Reporting Live; Putting The Television Story; Together; The Interview; Developing Sources; Specialty Reporting. KCS 208 Introduction to Public Relations and Advertising Definition of terms and concepts; Interplay and distinction between advertising, public relations and marketing; History of public relations; Philosophy and scope of public relations; The profession of public relations; Public relations as a management tool; The social context of public relations; Organizational context of public relations; The tasks of public relations; Research and evaluation in public relations; Communication strategies in crisis situations; Fund raising strategies; Communication campaigns; Ethics in public relations; Role of advertising in the financial management of media institution and other
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organizations; Advertising management; External firms and internal departments of advertising; Advertisement media:-print, broadcast, still boards; Advertising in the Internet age; Ethical and legal considerations in advertising; Obscenity laws; Invasion of privacy; Timing , placing and scheduling of advertising. KCS 210 Media Ethics The nature and meaning of ethics; Ethics, morality and law; The problem of ethical objectivism and subjectivism; Determination of moral right and moral wrong; Teleological and deontological standards; Professional ethics and media ethics; The nature of professionalism; The aim of media ethics; Media ethics and the ethical theory; Ethical issues in media ethics; Accuracy, objectivity and fairness, the problem of professional responsibility, honesty and decency, freedom and the media, individual privacy; Public versus private interests; Advertising and ethics; The media and its obligation to society; Emerging information technology and ethical challenges. . KCS 212: Political Communication The nature and meaning of politics; The media and politics; The media, democracy and governance; Government media relations; Sourcing information about government; The media, public opinion and politics; Techniques and strategies of reporting public affairs; Press/Media politics, ethics in reporting public affairs; writing political features; Media and socio-economic development; Media and public agenda setting; The international media and national politics.
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Third Year - Print Journalism 1st Semester
KCS 301 Introduction to Communication Research Definitions and theoretical issues; Theory, science and research; The research process; Types of research; Purposes and role of research; Hypotheses and operationalization of variables; Measurements in research; Role of theory in communication research; Research designs: understanding statistics; Presenting statistical information. KCS 303 Media Law Introduction to the Bill of Rights; The development of Freedom of Expression globally and in Kenya; Freedom of the Press in Kenya; Constitutional guarantees and limitations of Freedom of the press in Kenya; Provisions and principles of the laws of libel, privacy; confidentiality, slander; Copyright law; Fundamentals of intellectual property rights in the global and Kenyan context; Media practice and ethics; The law and access to information; Legal regulation of mass media industry; Protection of News Sources and Contempt of Court; Regulation and advertising; ITU and regulation of international broadcasting. KJP 301 News Writing and Reporting Definition of news; Rudiments of news; News values; Classification of news stories; Gathering news; Sources of news-the beats, meetings, symposium, interviews, speeches, press releases; Writing the news story; The style book- titles, figures, abbreviations; Preparing the story- spelling/punctuation; Structuring the story – the inverted pyramid, the block story; types of leads/inflows, the body of the story; Tips for good writing; Fine tuning the story – making a story easily understood, use of action verbs, length of sentences, readability, use of quotes, simplicity and directives; Word usage- cliché’s, redundancies, journalese, tabulations and rhetoric. KJP 303 Feature writing Introduction to feature writing; The status of feature writing in Kenya; The development of feature writing in the world, Africa and in Kenya; Language use and treatment of facts in feature writing; Analyzing feature articles; Types and formats of feature stories; Writing styles and presentation; Organization of feature articles; Techniques and strategies in feature writing; Specialized features; Opinion and commentary in the feature format; Emerging trends and issues in feature writing; Ethical production of feature articles; Professionalism.
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KJS 301 Reporting on Administration of Justice Understanding the principles of the administration of justice in Kenya; Principles of the administration of justice internationally, regionally and locally; Understanding parliament; Understanding parliamentary procedures; International, regional and national organizations working on administration of justice; Functions of the parliamentary reporter; Investigative techniques of reporting on parliament; Understanding courts in Kenya; Functions of the court reporter; Investigative techniques of reporting on courts; Understanding prisons; Investigative reporting of the prison system; Human interest and reporting on the administration of justice. KJS 303 Reporting on Sports Sporting history; Sports and society; Sports and development; Sports psychology; Sports, politics and governance; Policies on sports internationally, regionally and in Kenya; Sports as business; Sports as entertainment and leisure; Sports as news; Coaching as an institution; The evolution of sports reporting; Information gathering, interviewing and presentation techniques when covering sports; In-depth contextual analysis of sports in society and development; Profiling sports celebrities; Reporting live sports; Enlivening the sports report; Critique of sports reporting and writing; Challenges in sports reporting; Practical work. KJS 305 Business Reporting and Writing Introduction to business reporting and writing; Definition and objectives of business journalism; Tips for business reporting; Rationale for business journalism; Private sector coverage:-introduction and operational concepts, covering companies, banks and micro-finance institutions; Economy and corruption coverage:-introduction and operational concepts, reportage principles and techniques, media and corruption; Money and stock market coverage:-introduction and operational concepts, financial systems, financial markets, financial institutions, financial elements; covering the budget-angles of covering the budget, steps to budget coverage, mock budget; Economics of investigative writing:- investigation tool kit for business reporters, information sourcing and packaging; Construction and distilled paragraph-cast studies, the 4Cs.
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KJS 307 Human Rights Journalism Human rights concepts; Philosophical foundation of human rights; Development of human rights theory; Classification of human rights; Introduction to human rights instruments – the AU Charter, the UN Charter and the Universal Declaration of human rights; A history of the struggle for human rights in Africa; Human rights and democracy; UN human rights monitoring mechanisms; The right to information; Global communication and human rights; Role of the media in promoting (curtailing) human rights; Protecting of minority rights; Effective human rights reporting; Free press and protection of rights; Media rights advocacy. KJS 309 Reporting on Science and Technology The role of science and technology in development; History of science and technology in development; The language of science; Development and status of communication and science in developing countries; The role of communication in science and technology; Organisations working on science and technology issues; Handling scientific and technical information; International, regional and national policies on science; The culture of scientific research; Organizations working on scientific issues; The status of science journalism in Kenya; Functions and roles of science journalism; Techniques of science writing; Case studies of science articles; Practicum.
2nd Semester
KCS 302 Communication Research Research proposal –essentials of a research proposal; Designing a research project; Identification of a research problem; Research objectives and justification; Methodology – sampling methods and techniques; Data sources and data collection; Data processing, analysis and interpretation; Report writing and dissemination of research findings. KJP 302 Photo Journalism Introduction to photojournalism:– definition, evolution; Photographic equipment and operations:– The 35 mm SLR, lenses and other auxiliary equipment; Digital cameras; Principles of photography; The photographic darkroom:– equipment and techniques; Press photography:– portraits, action photos; Picture composition and its impact on visual communication; Public relations photography; Art photography; Business, social and cultural uses of photographs; Picture Editing and caption writing; Legal and ethical issues in photojournalism.
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KJP 304 Editing and Desktop Publishing Defining the editor; Qualities of an Editor; Functions of an editor; The editing process; Editing symbols; Lead writing; Writing headlines; Language skills; Handling wire copy; Editing and the law; Type faces; Newspaper layout; Photo cropping and scaling; Writing captions; Magazine editing; Textbook editing; Editing practicum. KJS 302 Human Health Communication Understanding health and development; Challenges of health and development in Africa; Basic elements of health policies internationally, in Africa and in Kenya; Common health epidemics and challenges in Kenya – HIV/AIDS, Tuberculosis, malaria; Health delivery and implementation structures; Political social, economic and cultural factors in health and development; The development of health communication globally, in African and nationally; Health behaviour patterns in Africa and Kenya; Understanding behavior change in health and development; Communication and behaviour; Communicating health issues; Behaviour change communication. KJS 304 Environmental Journalism Definitions of Environmental Journalism; Developmental/people based journalism; Global environmental issues; International conventions on the environment; International organizations in environment; African and national organizations working on environment; National legal and policy issues regarding the environment; Principles and concepts of sustainable environment; Elements of environmental management; The history and development of environmental journalism in Kenya; The status of environmental journalism in Kenya; Function and role of environmental journalism; Techniques of environmental journalism; Case studies of environmental articles; Practicum. KJP 306 News Agency Reporting Definition of News: role and functions of news agencies, types of news agencies – media owned, government owned, privately owned; Organization of a news agency; PANA, Association Press (AP), Reuters, Agence France Presse (AFP), United Press International (UPI), K.N.A., G.N.A.; Sources of Wire reports; Writing a Wire story – the lead, the body; Reporting figures, interviews, speech reporting, covering a conference, sports reporting; Handling information officers; Press releases.
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KJP 308 Reporting on Education Learning and education; National goals of education; History of education:- systems of education, gachathi report, merckey report; Planning and educational administration in Kenya; Financing education in Kenya; Free primary education; Cost sharing; Higher academic loans board; Public universities; Commission for higher education; Kenya Institute of education; Role of media in promoting education; Writing an education story; Writing an educational feature. KJP 310 Critical Writing and Review Introduction to media criticism; Historical development of media criticism; Contemporary media criticism; Theories and debates of media criticism; Meaning and function of media criticism in print and electronic media; Patterns of the production of media criticism.
KJP 312 Industrial attachment/Fieldwork Students will be attached to print media organisations or sections, under the supervision of Lecturers at the School and guided by set criteria, for two (2) months. Alternatively, students can be involved in fieldwork production.
Fourth Year – Print Journalism
1st Semester
KJS 401 Online Journalism Introduction to online journalism; The current state of on-line journalism in Kenya; Introduction to the internet; Standards on the Web; Defining web-site and information architecture; The potential and pitfalls of on-line journalism; The relationship between IT, the internet and traditional journalism; Emerging opportunities offered by the internet; Credibility and ethics in online journalism; Profitability, standards and the ethics of photo editing; Writing for the web; Creating a basic web-site; Links and images on a website; Uploading on the web; Adding acquired images to the web; The use of the internet for the delivery of news; Digital photography for mass media; Basics of composition, exposure, cropping, and editorial judgment using converted analog and digital images and image-handling software; Uses of digital photography in mass media.
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KJP 401 Advanced Media Reporting and Editing Definition of advanced media reporting and editing; Status of advanced media reporting and writing; Utilizing multiple sources of information effectively in in-depth stories; Techniques of reporting and writing in-depth stories; The use of database resources for in-depth stories; Research, and context in advanced media reporting and editing; Approaches of advanced media reporting and editing; Angling the advanced media report; Presentation of multiple perspectives in the advanced media report; Formats of the advanced media report; Advanced techniques of editing media reports; Principles of advanced editing; Practicum.
KJP 403 Newspaper Management and Production Principles of newspaper management; Management theory in relation to newspaper production; Application of economics to newspaper management and production; Management techniques in newspaper management and production; Various management styles techniques and standards; Media house styles; The newspaper as a business in the global, regional and national contexts; The newspaper production process; Planning, managing and implementing the newspaper production process; Practicum-production of the Anvil. KJP 405 Advanced Photojournalism Advanced techniques in camera manipulation; Recording the human epic; Piece of reality; The impact of colour; Photography and social reform; News photographs as catalysts – the magazine era; News photographs as catalysts-the television era; Photographic special effects; Photography and advertising; Photographic images in the digital era-challenges and opportunities. KJP 407 Magazine Writing, Editing and Production The rationale for the magazine; Historical development of magazines; Developing magazine concepts; Planning, budgeting and staffing issues; Types of magazines; Formats of magazines; Targeting audiences; Techniques for writing and editing magazines; Styles in magazine writing, editing and production; Analysis of magazines and production of various magazine formats; Use of creative thinking and aids; Editing styles; Presentation formats and appearance; Introduction to production techniques; Page designs in magazine production; Use of technology and magazine production
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KJP 409 Public Opinion and Propaganda
The meanings of propaganda; Propaganda theory and methods; Propaganda techniques and their influences; Tracing propaganda models through history; Propaganda in the world, in Africa and in Kenya; Propaganda in relation to public opinion; Public opinion polling; Utilizing public opinion poll data in media outlets; How media works in relation to public opinion; The assessment of public opinion through research; The functions of public opinion; How media is influenced by public opinion; Practicum.
KJS 403 Reporting on Humanitarian Issues The Geneva conventions; Provisions common to the four conventions; Convention for the amelioration of the condition of the wounded and sick in armed forces in the field; Convention for the amelioration of the conditions of the wounded, sick and shipwrecked members of the armed forces at sea; Convention for relation to the treatment of prisoners of war; Convention relative to the protection of civilian persons in time of war; Protocols additional to the Geneva conventions:- resolutions of the 1974-77 diplomatic conference, the international committee of the red-cross, protection in war, assistance for conflict victims, preventive action, and cooperation of national societies; Working with other organizations. KJS 405 Media and Gender Introduction to feminist theories; Theories of women in development; Introducing gender and development; Gender and difference; Introduction to international and national policies related to gender; Media representations of gender in the past; Media representations in the present; Popular culture and gender; Gender and media practice; Exploring masculinity and femininity in print, broadcast and film. KJS 407 Media and Conflict Resolution Conflict theories; Causes and types of conflict; Process of conflict management and resolution; Arbitration; Negotiation; Conciliation; Mediation; Good offices; Conflict resolution strategies; Win-lose, compromise, win-win; Types of war-conventional warfare; Nuclear and
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chemical warfare, guerilla warfare; Issues of peace movements; Role of League of Nations; The United Nationals system; Intergovernmental and non-governmental institutions; Role of media in conflict resolution (or generation) and peacemaking; Manipulation of media content; Media ownership; Portrayal and media propaganda; Reporting war and peace. KJS 409 Reporting on ICTs Understanding the ICT industry; The role of ICTs in development; The relevance of ICTs to rural development; Key issues in development and the impact of ICTs; Political, social, economic and cultural implications of the ICT industry; Changes in the media landscape; The convergence in media technology; Ethical and legal considerations of ICTs; Enhancing the understanding of ICTs in Africa; The role of journalism in the context of ICTs; The value of ICTs in conducting research; Effective reporting of the ICT industry; Practicum.
2nd Semester
KCS 304 Management and Entrepreneurship Organisation theory; Communication and Human resource management; Marketing concepts in communication; Ownership and operations in the communication industry; Monopoly and competition; Handling management creatively; Analysis of communication management (case studies); Meanings of entrepreneurship; The theory, history and approaches of entrepreneurship; Social economic significance of an entrepreneur; Culture and entrepreneurship; Entrepreneurship in urban and rural settings; The relationship between education and entrepreneurship; The practice and environment of entrepreneurship; Entrepreneurship and development; The role of communication in entrepreneurship; Communication entrepreneurship in Kenya; The communication industry and entrepreneurship; Establishing the communication enterprise. KJS 402 Investigative Journalism What is investigative journalism; The status of investigative journalism in Kenya; The development of investigative journalism in Kenya; The role of the investigative journalist in good governance and development; Legal and contextual constraints to investigative journalism in Kenya;
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Approaches to investigative reporting and writing; Techniques of investigative journalism; Information gathering, interviewing and analysis for the investigative journalist; Researching investigative articles; Organizing complex investigations:-the interpretative and analytical report. CLT 209 Creative Writing Understanding creative writing; Fundamentals of creative writing; The development of creative writing internationally, in Africa and in Kenya; Status of creative writing in Kenya; Enhancing and constraining factors to creative writing in Kenya; Effects and purposes of creative writing; Language and creative writing; Case studies of creative writers; Types and formats in creative writing; Practical appreciation of art and craft of creative writing; Poetry writing; Descriptive prose; Narrative writing; Dramatic writing; Special project in creative writing. KJP 404 Project Students will work professionally, and on an individual basis conceptualise, plan, propose, design and develop, print media projects. This course equips students with "hands-on", practical skills and experience. KJP 406 Opinion and Editorial Writing The functions of editorial writing; The status of editorial, opinion and column writing-globally, regionally and nationally; Understanding editorials, columns and reviews; The study and writing of newspaper editorials, columns, and book, film, & music reviews. Students will examine and critique sports, political and other types of columns. Students will also be involved in practicum in writing balanced and fair opinions and editorials. KJP 408 Multi-Media Graphics & Communication Introduction to multi-media graphics and communication; History of graphics-globally, regionally and nationally; Practice of multi-media graphics and communication in Kenya; Application of creative an conceptual visual skills; Typography and graphics; Origins of graphics and history of letter forms; Stylized photography; Typography, layouts, and type setting; Preparing photographs and artwork; Computer aided graphics and designs; Equipment for graphics; Manual aspects of design; Practical aspects of design; Understanding color and composition; Convergence of sound, graphics, video, data and voice in communication; Multi-media compositions in print and electronic media.
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Third Year – Broadcast Journalism
1st Semester
KCS 301 Introduction to Communication Research Definitions and theoretical issues; theory, science and research; Communications as an area of research; Research processes in communication; Designing research in communication; Purpose and role of research in development processes; Measurements in research; Researching on development planning and implementation; Evaluating the communication component in development; Introduction to computer applications in communication research.
KCS 303 Media and Entertainment Law Introduction to the Bill of Rights; The development of freedom of expression globally and in Kenya; Freedom of the press in Kenya; Constitutional guarantees and limitations of freedom of the press in Kenya; Provisions and principles of the laws of libel, privacy; confidentiality and slander; Copyright law; Fundamentals of intellectual property rights in the global and Kenyan context; Media practice and ethics; The law and access to information; Legal regulation of mass media industry. KJB 301 Broadcast News Production Elements of the broadcast news story; Sources of news; Interviewing for news; Style in broadcast news production; Approaches in broadcast news production; Stylistic devices in news production; Techniques of broadcast news production; Objectivity, accuracy and fairness; Organizing for broadcast news production; Broadcast production of sports news; Evaluation; Practicum. KJB 303 Scriptwriting The role of script writing for broadcast media; Development of idea (concept), synopsis, treatment writing, design of screenplay, shooting script , running order, audio scripting, narration (commentary), voice-over (sound overlays); Dialogue development; Types of drama scripts in TV and film production; TV commercials; Documentaries; Interviews, and drama; Elements of TV and film scripts; Formats of TV and film scripts; Timing:- real time versus projected time; TV and film sound tracks; Customizing scripts for African audience and relevance to culture.
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KJB 305 Scriptwriting for Radio Challenges of writing for the audio format; Theory of oral-aural communication; Understanding and application of language in scripting for radio; Precision and clarity; Scriptwriting for different types of radio programmes-the news, feature, magazine, documentary; Maintaining fairness and balance in news production; Organizing the script; Differences of scripting for dramatic and non-dramatic programmes; Stylistic and creative devices in scripting for radio; Practicum. KJB 307 Scripting Writing for Television Understanding the audio-visual medium; Scriptwriting in Kenyan television stations; Language in TV scriptwriting; Techniques of TV scriptwriting; Innovation and creativity in TV scriptwriting; Scriptwriting for different TV programmes- news, feature, magazine, documentary; Scripting for dramatic programmes; Style and creativity; Practicum. KJB 311 Drama and Performing Arts The role of drama and performing arts in broadcast media; Theory of drama; Various genres in drama; Drama evolvement to TV production, from the stage into TV screen; TV studio acting; Theatre arts relationship with performing arts; Acting for film and television; Stage and studio movements on set movements; Different types of audiences:- voice, body, movements and projections; Basic acting techniques:- rehearsals, dry runs, continuity and screen positioning; Comedy, docu-drama, tragedy forms of presentation; Creative script interpretation; Enactments; Creative writing:- conflict, rising action, turning point, character development of protagonist and antagonist, story falling action, resolutions; Customizing scripts for African audiences; Language use and development in drama script for film and television. KJS 301 Reporting on Administration of Justice Understanding the principles of the administration of justice in Kenya; Principles of the administration of justice internationally, regionally and locally; Understanding parliament; Understanding parliamentary procedures; International, regional and national organizations working on administration of justice; Functions of the parliamentary reporter; Investigative techniques of reporting on parliament; Understanding courts in Kenya; Functions of the court reporter; Investigative techniques of reporting on courts; Understanding prison; Investigative reporting of the prison system; Human interest and reporting on the administration of justice.
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KJS 303 Reporting on Sports Sporting history; Sports and society; Sports and development; Sports psychology; Sports, politics and governance; Policies on sports internationally, regionally and in Kenya; Sports as business; Sports as entertainment and leisure; Sports as news; Coaching as an institution; The evolution of sports reporting; Information gathering, interviewing and presentation techniques when covering sports; In-depth contextual analysis of sports in society and development; Profiling sports celebrities; Reporting live sports; Enlivening the sports report; Critique of sports reporting and writing; Challenges in sports reporting; Practical work. KJS 305 Business Reporting and Writing Introduction to business reporting and writing; definition and objectives of business journalism; tips for business reporting; rationale for business journalism; private sector coverage-introduction and operational concepts, covering companies, banks and micro-finance institutions; economy and corruption coverage-introduction and operational concepts, reportage principles and techniques, media and corruption; money and stock market coverage-introduction and operational concepts, financial systems, financial markets, financial institutions, financial elements; covering the budget-angles of covering the budget, steps to budget coverage, mock budget; economics of investigative writing- investigation tool kit for business reporters, information sourcing and packaging; construction and distilled paragraph-cast studies, the 4Cs.
KJS 407 Media and Conflict Resolution Conflict theories; Causes and types of conflict; Process of conflict management and resolution; Arbitration; Negotiation; Conciliation; Mediation; Good offices; Conflict resolution strategies; Win-lose, compromise, win-win; Types of war-conventional warfare; Nuclear and chemical warfare, guerilla warfare; Issues of peace movements; Role of League of Nations; The United Nationals system; Intergovernmental and non-governmental institutions; Role of media in conflict resolution (or
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generation) and peacemaking; Manipulation of media content; Media ownership; Portrayal and media propaganda; Reporting war and peace. 2nd Semester
KCS 302 Communication Research Research proposal –essentials of a research proposal; Designing a research project; Identification of a research problem; Research objectives and justification; Methodology – sampling methods and techniques; Data sources and data collection; Data processing, analysis and interpretation; Report writing and dissemination of research findings. KJB 302 Studio Equipment Operations The studio; Radio studio – design (acoustics); The sound production and reproduction; Sound recording techniques; Sound editing equipments; TV studio – design (acoustics); Television sound; Lighting for television: basic lighting system, lighting effects; Basics of video editing (equipment); Camera operational techniques – camera movements, camera shots, camera angels and balancing; Studio operational areas; Radio – Talks studio – sound mixer, continuity studio, news casting, audio mixer (operation) and sound effects production; Television studio – design (acoustics), the studio, action area, facilities, production gallery facilities production gallery facilities, vision mixer and character generator; Lighting gallery facilities; Video editing and recording room; Transmission desk facilities; News room facilities; Studio rules and regulations; Sound production/recording facilities. Camera operation techniques; camera movement, camera shots, operation and balancing, camera angles and depth of field; Studio crew, personnel and their duties; Studio operations (management), broadcasting chain – from the signal source to the TV set – how transmit and receive international broadcast – live transmissions; Studio production steps:- formulation of an idea, production planning meeting, lighting and rehearsals, recording and post production, locational shooting – ENG; Hands on exercises – to appreciate the operation of the equipments. KJB 304 Radio News Programme Writing and Production Principles and concepts of broadcast production; Radio production - the studio acoustics, techniques and editing; Basic elements of radio production:- the microphone, sound effects, use of music; Sound and music techniques and terms; Broadcast terminology and technical language; Functions of the producer in broadcasting; Practicum.
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KBP 306 Television News Program Writing and Production Writing TV News broadcast copy; Writing the television newscast; Broadcast news reporting; Delivery the news; More style rules; Reporting assignment; Covering planned events; Reporting live; Putting the story together; The interview. KJS 402 Investigative Journalism What is investigative journalism; The status of investigative journalism in Kenya; The development of investigative journalism in Kenya; The role of the investigative journalist in good governance and development; Legal and contextual constraints to investigative journalism in Kenya; Approaches to investigative reporting and writing; Techniques of investigative journalism; Information gathering, interviewing and analysis for the investigative journalist; Researching investigative articles; Organizing complex investigations:-the interpretative and analytical report. KJB 308 Drama and Documentary Production Broadcast drama – contributions to nation building; The elements of dramatic form – plot, conflict, setting, language, mood, symbolism, characterization, dramatic meaning; Drama as entertainment; Drama for education; Scripting drama for the screen; Indigenous drama; Casting of the roles; Performing to camera; Continuity and transitions; The documentary programme; Scripting the documentary; The documentary techniques – production, editing. KJB 310 Advanced Broadcast Interviewing The advanced broadcast interview; The development of broadcast interviewing; The status of the advanced broadcast interview in Kenya; Formats of advanced broadcast interviews; Interviewing with confidence; Field and studio interviews; Preparing and organising the broadcast interview; Research and background for the broadcast interview; On-air interview and performance; On-air presence; Use of ‘profiling’ in the broadcast interview; Livening specialised material in the broadcast interview; Facilitating the broadcast interview; Practicum.
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KJS 302 Human Health Communication Understanding health and development; Challenges of health and development in Africa; Basic elements of health policies internationally, in Africa and in Kenya; Common health epidemics and challenges in Kenya – HIV/AIDS, Tuberculosis, malaria; Health delivery and implementation structures; Political social, economic and cultural factors in health and development; The development of health communication globally, in African and nationally; Health behaviour patterns in Africa and Kenya; Understanding behavior change in health and development; Communication and behaviour; Communicating health issues; Behaviour change communication. KJS 304 Environmental Journalism Definitions of Environmental Journalism; Developmental/people based journalism; Global environmental issues; International conventions on the environment; International organizations in environment; African and national organizations working on environment; National legal and policy issues regarding the environment; Principles and concepts of sustainable environment; Elements of environmental management; The history and development of environmental journalism in Kenya; The status of environmental journalism in Kenya; Function and role of environmental journalism; Techniques of environmental journalism; Case studies of environmental articles; Practicum. KJB 312 Industrial attachment/Fieldwork Students will be attached to media broadcast organisations or sections, under the supervision of Lecturers at the School and guided by set criteria, for two (2) months. Alternatively, students can be involved in fieldwork production.
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Fourth Year Courses 1st Semester
KJB 401 Production Planning Research and Management Planning theory – production as a rational action; Planning as a rational action; Planning the production process; Pre-production stage; Production stage; Post production; Production research techniques; Monitoring and evaluation – the feedback process; Integrating feedback into future programming. KJB 403 Advanced Radio Production and Directing Techniques Radio production - the programmes, the facilities and equipment, the personnel, the personnel, the process, special productions; The radio programmes - categories, types, formats, the radio programmes; The facilities and equipment - Location recording and playback equipment, studios, editing facilities, microphones, acoustics considerations; The personnel – producers, scriptwriters, voices/artistic, technical craw, marketing and advertising, the management, the audience, the programme production director; The process – the story, scriptwriting, production, voicing; practicum. KJB 405 Advanced TV Production and Directing Techniques Fundamentals of TV/film production techniques; Introduction to TV/film scriptwriting; Directing TV production; Fundamentals of TV/film medium, Film/television audiences; Introduction to TV/film scriptwriting:– the story and the narrative, TV script formats, TV script consideration, TV script – from idea to screen play; TV production techniques:– the programme, the facilities, equipment and resources, the personnel, the process; TV directing:– directing considerations, unscripted programmes directing, the creative personnel, technical inputs, microphone handling, manual editing, electronic editing, computer editing; Directing a radio programme; Radio production practicals; Special Productions:– producing for children, propaganda and opinion shaping, educational programmes; Introduction to media production:– radio production process, TV production process, appreciate and technical inputs; Radio programming:– the news and current affairs, the feature, the documentary, the drama, the magazine; TV programming – the news and current affairs, the feature, the documentary, the drama, the magazine; Research – media research, audience research, programme research.
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KJS 401 Online Journalism Introduction to online journalism; The current state of on-line journalism in Kenya; Introduction to the internet; Standards on the Web; Defining web-site and information architecture; The potential and pitfalls of on-line journalism; The relationship between IT, the internet and traditional journalism; Emerging opportunities offered by the internet; Credibility and ethics in online journalism; Profitability, standards and the ethics of photo editing; Writing for the web; Creating a basic web-site; Links and images on a website; Uploading on the web; Adding acquired images to the web; The use of the internet for the delivery of news; Digital photography for mass media; Basics of composition, exposure, cropping, and editorial judgment using converted analog and digital images and image-handling software; Uses of digital photography in mass media. KJB 407 Community Broadcasting, Operations and Management Definition of community broadcasting; History and development of community broadcasting globally, in Africa and in Kenya; Status of community broadcasting in Kenya; Financing of community broadcasting; Broadcast regulation and community broadcasting; Development programmes and community broadcasting; Culture and community broadcasting; Community management and operation of the community broadcast station; Sustainability in community broadcasting; Challenges in community broadcasting; Case studies of community broadcast stations. KJB 409 Production for Children Introduction to programmes for children; The special characteristics of childhood; The concept of limited experience; Simplicity in producing for children; Fantasy in productions for children; Differences in children as audiences; Producing non-dramatic and dramatic programmes for children; Special issues in content-violence and adult language. KJB 411 Audio and Visual Animation The history of animation; The growth and changes of animation; The role of animation in media and society; Animation in Africa; Utilization of animation internationally, in Africa and nationally; Animation and education; Animation as entertainment; Traditional techniques of animation; Technological innovations and animation; Preparing animation pieces for media, public relations, advertising and for research dissemination.
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KJS 307 Human Rights Journalism Human rights concepts; Philosophical foundation of human rights; Development of human rights theory; Classification of human rights; Introduction to human rights instruments – the AU Charter, the UN Charter and the Universal Declaration of human rights; A history of the struggle for human rights in Africa; Human rights and democracy; UN human rights monitoring mechanisms; The right to information; Global communication and human rights; Role of the media in promoting (curtailing) human rights; Protecting of minority rights; Effective human rights reporting; Free press and protection of rights; Media rights advocacy. KJS 309 Reporting on Science and Technology The role of science and technology in development; History of science and technology in development; The language of science; Development and status of communication and science in developing countries; The role of communication in science and technology; Organisations working on science and technology issues; Handling scientific and technical information; International, regional and national policies on science; The culture of scientific research; Organizations working on scientific issues; The status of science journalism in Kenya; Functions and roles of science journalism; Techniques of science writing; Case studies of science articles; Practicum. KJS 403 Reporting on Humanitarian Issues The Geneva conventions; Provisions common to the four conventions; Convention for the amelioration of the condition of the wounded and sick in armed forces in the field; Convention for the amelioration of the conditions of the wounded, sick and shipwrecked members of the armed forces at sea; Convention for relation to the treatment of prisoners of war; Convention relative to the protection of civilian persons in time of war; Protocols additional to the Geneva conventions:- resolutions of the 1974-77 diplomatic conference, the international committee of the red-cross, protection in war, assistance for conflict victims, preventive action, and cooperation of national societies; Working with other organizations. KJS 405 Media and Gender Introduction to feminist theories; Theories of women in development; Introducing gender and development; Gender and difference; Introduction to international and national policies related to gender; Media representations of gender in the past; Media representations in the present; Popular culture and gender; Gender and media practice; Exploring masculinity and femininity in print, broadcast and film. KJS 409 Reporting on ICTs
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Understanding the ICT industry; The role of ICTs in development; The relevance of ICTs to rural development; Key issues in development and the impact of ICTs; Political, social, economic and cultural implications of the ICT industry; Changes in the media landscape; The convergence in media technology; Ethical and legal considerations of ICTs; Enhancing the understanding of ICTs in Africa; The role of journalism in the context of ICTs; The value of ICTs in conducting research; Effective reporting of the ICT industry; Practicum.
2nd Semester
KCS 304 Management and Entrepreneurship Organisation theory; Communication and Human resource management; Marketing concepts in communication; Ownership and operations in the communication industry; Monopoly and competition; Handling management creatively; Analysis of communication management (case studies); Meanings of entrepreneurship; The theory, history and approaches of entrepreneurship; Social economic significance of an entrepreneur; Culture and entrepreneurship; Entrepreneurship in urban and rural settings; The relationship between education and entrepreneurship; The practice and environment of entrepreneurship; Entrepreneurship and development; The role of communication in entrepreneurship; Communication entrepreneurship in Kenya; The communication industry and entrepreneurship; Establishing the communication enterprise. KJB 402 Station Management and Operations Understanding the basic principles of broadcasting station management and operations; Concepts and principles of effective management and operations; Planning for the broadcasting station or facility; Broadcast station policymaking; Effective techniques of managing a broadcast station; Effective techniques unique to the operations of the broadcasting station or facility; Understanding the effects of international and government regulations and rules on the broadcasting industry; Broadcast station management and operations; Utilization of communication and market research in station management and operations; The role of advertising in station management and operations; Programming for the broadcast station; Programme acquisition for broadcast stations.
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KBP 302 Post Production Editing Techniques Definition of editing; Functions of editing; Editing Radio programmes; Use of voice elements in radio editing; Use of other elements in radio editing; Preparing a cue sheet; Using sounds and sound effects; Editing voice; Mixing; Editing translation voice-overs; Bridging time and space:- pictorial transition, basic transition devices, sound transition, montage transition; Continuity /overlapping:- continuity of time, continuity of place, controlled action, uncontrolled action, master scene and triple-take, static screen direction, dynamic screen direction; Duration and pace:- film rhythm, sense of timing, line of action; Construction of sequences:- scene, shot sequence; Types of close-up:- close-up, camera angle and image size, player movement into and out of close-ups, close-up for sequence opener; Picture and sound synching:- stages of editing film, cutting picture, cutting sound, synchronizing picture and sound; Single track editing, double system editing, level cut and over-lapping sound editing: Off and online editing; Linear editing systems; Models of editing; AB-roll editing; Non-linear editing systems; Pre-editing phases; Digital Editing; Practicum KJB 404 Project Students will work professionally, and on an individual basis conceptualize, plan, propose, design and develop, broadcast media projects. This course equips students with "hands-on", practical skills and experience. KJB 406 Educational Broadcasting Instructional communication; suitability of broadcast for education – why use instructional media; Media, messages and methods; The roles of media in instruction; The hearing/listening process; Developing listening skills; The advantages of film and video; Limitations of film and video; Instructional applications of video; Classroom video delivery systems; Selecting film and video materials; Electronic distribution systems:– radio, TV, teleconferencing; Trends in media technology; Future technologies of instruction; Professional careers in educational broadcasting.
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KJB 408 Broadcasting in the Digital Interactive Revolution Broadcasting in the digital revolution:- data communication, data signals, standards and protocols, networks, peripheral communication equipment, pulse code modulation, digital transmission, satellite systems, analogue signal transmissions, radio systems, transmitters, microwave systems, multichannel system principles, serials, UHF receiver techniques, AM transmitters, microwave engineering, analogue to digital converters, combination logic design, sequential logic design and peripheral devices. KJB 410 Announcing and Presentation Techniques The development of announcing and presentation in broadcasting-internationally, regionally and nationally; The role of announcing and presentation in radio and television; Communicating with various audiences; The importance of speech quality and clarity in announcing and presentation; Techniques in announcing and presentation:-effective vocal habits, articulation, enunciation and pronunciation; The role of research and back-grounding; Preparing for announcing and presentation; Interpretation and presentation of broadcast copy; Handling different types of presentations; Live announcing and presentation; Critique of announcing and presentation programmes; Practicum.
KJB 414 Religious Broadcasting Introduction to religions of the world; Concepts in religion; Functions of religion in development; The history of religious communication-globally, regionally and nationally; The special needs and interests of religious communities; Regulation and religious broadcasting; Models of religious broadcasting-globally, regionally and nationally; The promotion of religion in secular media; Religious programming strategies; Managing a religious broadcast station; Financing of the religious broadcast station and programming; Live coverage of religious celebrations; Case studies of religious broadcasting. KJB 412 Broadcast Audience Broadcasting, co-orientation and audience needs; Media use and audience needs; Audience needs analysis; Broadcasting, audience needs and social environment; Broadcast media and new media (online media); Factors determining broadcast content, access and affordability and censorship; Empowering role of the broadcast media.
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Third Year Courses – Public Relations
1st Semester
KCS 301 Introduction to Communication Research Definitions and theoretical issues; Theory, science and research; The research process; Types of research; Purposes and role of research; Hypotheses and operationalization of variables; Measurements in research; Role of theory in communication research; Research designs: understanding statistics; Presenting statistical information. KCS 303 Media Law Introduction to the Bill of Rights; The development of Freedom of Expression globally and in Kenya; Freedom of the Press in Kenya; Constitutional guarantees and limitations of Freedom of the press in Kenya; Provisions and principles of the laws of libel, privacy; confidentiality, slander; Copyright law; Fundamentals of intellectual property rights in the global and Kenyan context; Media practice and ethics; The law and access to information; Legal regulation of mass media industry; Protection of News Sources and Contempt of Court; Regulation and advertising; ITU and regulation of international broadcasting. KPR 301 Principles, Practices and Theory of public relations Introduction and working definitions in public relations; Evolution of public relations both as practice and area of study (i.e. from manipulation to information and finally to mutual influence); Globalization process of the practice of pubic relations; Distinguishing public relations from marketing; Lobbying; Advertising and propaganda; Nature of public relations work; Duties and tasks of the profession; Approaches to practice of public relations; Principles of public relations; Theories of relationships; Theories of cognition and behaviour; Theories of mass communication ; Systems theories; Diffusion of information; Useful typologies in understanding public relations; Future of public relations. KPR 303 Public Speaking__________________________________________ Understanding public speaking; Development of public speaking-globally, regionally and nationally; Conquering the public speaking fear; Speaking with confidence in public; Analysis and development of ideas in public speaking; Planning the speech; Understanding audience when speaking in public; Understanding occasion when speaking in public; Writing the
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speech; Delivering the speech; Presentation skills; Preparing speeches for others; Use of different media for public speaking; Creativity and innovation in public speaking; Case studies of renowned public speakers; Case studies of famous speeches; Practicum.
KPR 305 Introduction to Integrated Marketing Communication The convergence of advertising, marketing, sales promotion and public relations; The importance of integrated marketing communication in developing countries; Strategic influence of messages through integrated marketing communication; Consumer orientation; Brand strategy; Organizational structure and management; Marketing strategies; Creative strategies in integrated marketing communication; Developing a creative and innovative integrated marketing communication plan; Basic finance; Integration of marketing communication at various levels; Problem solving in integrated marketing communication; Case studies; Practicum. KPR 307 Corporate Communication Understanding corporate communication; The challenge of corporate communication; Development of corporate communication; The status of corporate communication-globally, regionally and nationally; Techniques of establishing and restoring corporate credibility; Corporate image and corporate identity- methods and techniques; Major issues facing corporate public:- technological change, political, social, economic, culture environment; The role of corporate communication and organizational change; Crisis and issue management- methods and techniques; Case studies of corporate communication-globally, regionally and nationally.
KPR 311 Fundamentals of Layout and Design
Introduction to layout and design; Effective design of visual media; Understanding audience perception and interpretation of messages; Fundamentals of communicating for maximum reach and effect; Innovative techniques of developing effective creative strategies; Effective techniques of publication graphics and visual communication; The role of typography and printing in creative design and layout; Creating effective messages; Course projects; Practicum. KDC 405 Communication and Conflict Meaning and classification of conflict; Theories of conflict; Communication and Conflict matrix; Nature of modern conflicts; Causes of conflict; Characteristics of failed states; Environment of complex emergencies. Types of wars:-just war, total war, regional war, guerrilla warfare, nuclear war, terrorism, chemical war; Legality of the use of
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force; Geneva conventions; Conflict management and resolution; Problem solving approach; Social conflict management and resolution; Problem solving approach; Social psychological approach; Strategies of conflict resolution:- win-win, win-lose, compromise; Methods of communicating conflict; The United nations and maintenance of international peace and security; Techniques of negotiation, arbitration, inquiry, conciliation, mediation, good offices and judicial settlement; Peacekeeping operations. 2nd Semester
KCS 302 Communication Research Research proposal –essentials of a research proposal; Designing a research project; Identification of a research problem; Research objectives and justification; Methodology – sampling methods and techniques; Data sources and data collection; Data processing, analysis and interpretation; Report writing and dissemination of research findings KPR 302 Public Relations Techniques Basic contemporary public relations practice; Application of effective techniques in public relations strategies; Public relations techniques and the mass media; Public relations writing:- news releases, feature stories, newsletters, brochures and fliers; Public relations advertising; Speechwriting, and electronic publishing; Newsletter design and production of in-house publications using a commercial desk top publishing application (Microsoft Publisher); Creating quality public relations materials; Evaluating public relations material for various audiences; Problem-solving strategies and public relations techniques; Seminars, meetings and conferences; Exhibitions and public relations techniques. KPR 304 Principles of Advertising Fundamentals of advertising; Advertising and integrated marketing communication strategies; History and development of advertising-globally, regionally and nationally; Audience research in advertising; Advertising communication; The promotional process; The role of promotion in society; Advertising departments and agencies; Ethics and advertising; Effective advertising strategies; The print advertising campaign; The broadcast advertising campaign; Multimedia advertising campaigns; Brand building; Creative strategy and implementation in advertising; Course projects.
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KPR 306 Principles and Practice of Management Basic principles of management; Fundamentals of accounting; Business finance; Business strategy; Fundamentals of human resource management; Fundamentals of IT management practices; Basics in marketing strategy; The concept of change management; Effective leadership in management practice; Effective communication with personnel/staff; Ethics in management; Management practice-globally, regionally and nationally; Case studies in management practice in Kenya.
KPR 308 International Public Relations
Introduction to international public relations; Principles and practices of national and international bodies; Public relations in multinational corporations; The role of public relations in the national and international marketplaces; Characteristics of the international environment; The role of public relations in the growth of organizations at the international level; Public information in large organizations; Developing creative international public relations campaigns; Public relations in a multicultural context; Case studies of international public relations; Practicum.
KPR 310 Crisis Communication Introduction and definition of concepts; The nature and forms of crisis in organizations; Role of communication in addressing organizational crises; Techniques of managing crisis - proactive approach to crisis management (planning for crisis); Public relations interface with the media during crisis:-co-ordinating media response, logistics of handling the scene, emergency personnel contact, communicating with legal departments and government agencies, communicating with customers/consumers, follow-up communication; Crisis management guidelines; Restoring credibility; Case studies of crisis management.
KPR 312 Advertising Copy Writing and Consumer Behaviour
Introduction to advertising copy writing; Writing innovative advertising copy; Creative design and layout in advertising; Understanding the client and advertising copy writing; Creative concepts; Ambitious ideas; Developing campaigns in the context of advertising copy writing; Effective advertising copy writing for broadcast; The audience in advertising copy writing; Understanding consumer behaviour; Preparing storyboards; Creative response to constraints in casting, Directing, editing and testing when advertising on the broadcast medium.
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KPR 314 Print Media commercials production Overview of major advertising media; Optimal use of different advertising media; Strengths and weaknesses of various print media in commercials production; Use of research in the print media commercial production; Evaluation of various print media commercials production; Efficient media buying; Setting print media goals and objectives; Print media analysis; The print media campaign plan; Relating strategy objectives to client needs; Use of creativity in print media commercials production; Course projects and practicum.
KPR 318 Industrial Attachment Students will be attached to public relations organizations, departments or sections, under the supervision of Lecturers at the School and guided by set criteria, for two (2) months. Alternatively, students can be involved in supervised fieldwork.
Fourth Year Courses 1st Semester
KPR 401 Public Relations Management 1 Understanding public relation as both a management function and tool; Need for research for public relations; Definition of public relation problems; Formal and informal public relations research methods; Public relation strategic thinking and management; Writing the public relations programme planning for programme implementation including writing planning scenarios, anticipating disasters and crises, establishing information centres, budgeting, pre-testing programme elements and selling the plan. KCS 304 Management and Entrepreneurship Organisation theory; Human resource management to communication; Marketing concepts in communication; Ownership and operations of various communication industries-globally, regionally and nationally; Monopoly and competition; Handling management creatively; Problem solving methods and creativity in communication management; Analysis of communication management case studies globally, regionally and nationally; Meanings of entrepreneurship; The theory, history and approaches of entrepreneurship; Social economic significance of an entrepreneur; The relationship between culture and entrepreneurship;
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The difference between urban and rural entrepreneurship; The relationship between education and entrepreneurship; The practice and environment of entrepreneurship; The relationship between entrepreneurship and development; The role of communication in entrepreneurship; Communication entrepreneurship in Kenya; The communication industry and entrepreneurship; Establishing the communication enterprise. Practicum.
KPR 403 Photography for Public Relations The significance of photography in public relations; The use of photography in public relations-globally, regionally and nationally; The 35 mm SLR camera; Relationship of ASA, aperture and shutter speed; Film types and their application; Elements of composition, light and aesthetic value; The darkroom; Printing process; Digital photography; Creative composition and photography for public relations and advertising; Practicum. KPR 405 Industrial Relations Introduction to human resource management; Understanding industrial relations; History and development of industrial and labour relations; Introduction to labour relations; Fundamentals of labour law and policies- global, regional and national; Organizations working on labour relations-global, regional and national; Trade unions in the public and private sectors; Public sector labour relations; Private sector labour relations; Collective bargaining; Dispute and conflict resolution; Worker’s participation in decision-making and implementation; Critical issues in labour management and industrial relations at the global, regional and national levels; Case studies in industrial relations.
KPR 407 Ethics and Professionalism in Public Relations Moral and ethical principles in public relations; Ethical principles in business; Ethical principles in the public relations industry; The impact of public relations on ethics in society-globally, regionally and nationally; Social responsibility and public relations; Cultural considerations in public relations; Evaluating the ethical implications of the emerging trends in public relations-globally, regionally and nationally; The public relations practitioner as a professional; Codes of conduct in public relations-globally, regionally and nationally; Etiquette in advertising; personal values and the public relations professional; International,
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regional and national public relations organisations and professionalism; Case studies. KPR 409 Broadcast Commercials Productions Understanding broadcast advertising; Channel selection – Audio v/s visual; High end professional equipment selection; Camera shots that create visual interest and excitement; Audio recording; Post production /editing; Corporate branding; Computer animations; Streaming Audio/video; Minimizing production costs using digital video and DV cams.
KPR 411 Financial Public Relations
Structure and operations of the financial sector; Financial and economic policies; Principles of financial public relations; Investor relations and communications; Corporate reputation; Corporate social responsibility; Institutional investment management; Stock exchange operations; Targets of financial public relations (such as shareholder, journalists, financial consultants); Financial public relations calendar; On-going financial public relations programme (communicating with staff, press, financial analysts, institutional investors and stockbrokers); Case studies.
KPR 413 Lobbying
Introduction and definition of key concepts; Principles for lobbying; Types of lobbying; Targets of lobbying (opinion leaders and power); Methods and tactics of lobbying; Lobbying ethics; Structure of government; Local government and civil society; Policy making and law making processes; Guidelines for lobbying; Public participation processes; Lobbying for NGOs; Lobbying for government; Lobbying members of parliament; The lobbying plan; Case studies.
2nd Semester
KPR 402 Public Relations Management 2 Introduction; Action strategy; Communication strategy including message designs and positioning, media selection and tactics; Strategies for influencing management; Public relations diffusion of information; Actual implementation; Evaluation research process; Levels of program evaluation including preparation of criteria and methods, implementation and impact criteria and methods; Interpreting and using results of evaluation; Monitoring and control tools.
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KPR 404 Fundraising and Sponsorship Research, fund raisers skills, techniques and methods of fundraising; Fundraising strategies; Types of donations; Sources of donation; The fund raising team; Writing project proposals for funding; Documentation for fund raising; Donor relations; Urban and rural communities; Public fund raising events; Urban donors; Commercial donors; Communal labour; Agricultural donations and food preparation; Contributions and pledges, raffles and lotteries; Anonymous donors; Writing the fund raising programme; Evaluation of fund raising projects; Types of sponsorships; Objectives of sponsorships; Benefits of sponsorships; Organizing and managing sponsorship events; Case studies KPR 406 Projects Students will work professionally, and on an individual basis conceptualize, plan, propose, design and develop, public relations projects. This course equips students with "hands-on", practical skills and experience. KPR 408 Customer Relations Introduction to customer relations; Definition of core concepts; Understanding customer relations as it relates to customer service, and public relations; Customer relations; Challenges of customer service; Customer relations procedures and standards; Monitoring of customer satisfaction-techniques and methods; Customer service structure (department/unit). KPR 410 Media Relations Understanding the media and the way they work; Relationship between journalists and PR practitioners; Mutual inter-dependence; Building positive relationship between journalists and press officer; Construction of organizational news and subsequent reflection in the media; How to reach the media-process and techniques (press luncheon, interview and conference, corporate sponsorship); Media and corporate image. KPR 412 Case Studies in Specialized Public Relations Students will select cases in public relations for review and evaluation. The emphasis will be the application of problem-solving techniques in the learning process, using the selected cases.
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KPR 414 Public Relations for Government
Introduction; Role of public relation in government; Government communication channels; Understanding structure of government; Understanding government communication policies; Maintaining an informed citizenry; Barriers to effective government public relations; Military public relations; Government as business; Public relations in politics; Case studies of how government has handled major public relations challenges in Kenya.
KDC 422 Communication and Humanitarian Issues The Geneva conventions; Provisions common to the four conventions; Convention for the amelioration of the condition of the wounded and sick in armed forces in the field; Convention for the amelioration of the conditions of the wounded, sick and shipwrecked members of the armed forces at sea; Convention for relation to the treatment of prisoners of war; Convention relative to the protection of civilian persons in time of war; Protocols additional to the Geneva conventions:- resolutions of the 1974-77 diplomatic conference, the international committee of the red-cross, protection in war, assistance for conflict victims, preventive action, and cooperation of national societies; Working with other organizations.
Third Year Courses – Development Communication 1st Semester
KCS 301 Introduction to Communication Research Definitions and theoretical issues; theory, science and research; Communications as an area of research; Research processes in communication; Designing research in communication; Purpose and role of research in development processes; Measurements in research;
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Researching on development planning and implementation; Evaluating the communication component in development; Introduction to computer applications in communication research. KCS 303 Media and Entertainment Law Introduction to the Bill of Rights; The development of freedom of expression globally and in Kenya; Freedom of the press in Kenya; Constitutional guarantees and limitations of freedom of the press in Kenya; Provisions and principles of the laws of libel, privacy; confidentiality and slander; Copyright law; Fundamentals of intellectual property rights in the global and Kenyan context; Media practice and ethics; The law and access to information; Legal regulation of mass media industry. KDC 301 Organizational Communication Introduction to elements and processes of organizational communication; Communication flows within organizations; Small group communication; Interpersonal communication, effective communication; Tools/medium of organizational communication, communication and organizational culture; Corporate image, identity and branding; Strategic internal communication, modeling, planning and evaluation. KDC 303 Advanced Development Communication Introduction to advanced development theories; Development and communication linkages; Bottom-up, up-down and lateral communication; Communication and behaviour change; Influencing perceptions, knowledge and societal practices; Communication and societal innovations; Development communication feedbacks; Communication and national development planning and implementation; Role of communication in political, social, economic and cultural development; Communication and development agencies; Communication, globalization and development; Evaluation and development impact evaluation; Communication and development opportunities. KDC 305 Communication and Development Practice Introduction and definition of key concepts; Role of communication in development practice – designing development programmes (PRAs and RPAs); Participatory techniques in development planning and implementation; Communication and development partnerships; Information media in development discourse and practice; Bottom-up, lateral and up-down communication in development; Communication
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technologies and development practice; Communication , globalization and development in LDCs. KDC 307 Gender, communication and development Theoretical issues and definition of concepts; Approaches to Gender and Development; Gender, sex and society; Communication and gender roles; Gender in literature and media; Communication and gender empowerment; Mainstreaming gender in communication discourse; Gender analysis in communication; Communication and feminism; Communication and gender learning:- identification theory, social learning theory, cognitive development theory; Role of communication in gender and development.
KDC 309 Intercultural and cross cultural communication Introduction to key terms; Appreciation of global cultural diversity; Theories of evolution and diffusion of cultural ideas; Cultural borrowing; Impact of intercultural and cross-cultural communication; Cultural roots and continuities:– Egyptian, Greco Roman, Judeo Christian, Renaissance, Reformation and African; Science, reason, humanism and absolutism; Revolution, romanticism and realism; Issues and conflicts that motivated the 19th and 20th centuries – imperialism, the Cold War, philosophy, civil rights, feminism, racism, the information society; Art modern music and twentieth century literature; World civilizations; Globalization. KDC 311 Communication and Behaviour change Classical theories and studies of attitude and behaviour change; Persuasion effect of communication; Persuasion communication models (Hoveland); Learning and belief models and processes; Functional and information processing theories; Communication process and persuasion; Predicting behavior from attitudes; Behaviour change communication; Communication for social change; Case studies in BCC and social change communication. 2nd Semester
KCS 302 Communication Research methods Writing a research proposal – essentials of a research proposal; Designing a research project; Identification of a research problem; Research objectives and justification; Methodology – sample designs and
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sampling techniques; Data sources and data collection; Data processing, analysis and interpretation; Report writing and dissemination of research findings; Understanding statistics; Presenting statistical information. KCS 304 Management, Entrepreneurship and Communication Organisational theory; Human resource management as it relates to media; Marketing concepts in communication; Ownership and operations of various communication industries-globally, regionally and nationally; Monopoly and competition; Handling management creatively; Problem solving methods and creativity in communication management; Analysis of communication management case studies globally, regionally and nationally; Meanings of the entrepreneurship; The theory, history and approaches of entrepreneurship; Social economic significance of an entrepreneur; The relationship between culture and entrepreneurship; The difference between urban and rural entrepreneurship; The relationship between education and entrepreneurship; The practice and environment of entrepreneurship; The relationship between entrepreneurship and development; The role of communication in entrepreneurship; Communication entrepreneurship in Kenya; The communication industry and entrepreneurship; Establishing the communication enterprise. Practicum. KDC 302 Information, Education and Communication campaigns (IECs) Introduction and definition of concepts; Introduction to theories and processes of attitude and behaviour change and their application in IEC; Introduction of operational research methods and techniques as a tool for problem identification and information needs assessment. Application of research instruments and techniques i.e. in KAP survey, KII, FGD etc; Communication program planning process i.e. stepwise planning process, message design and positioning, implementation process, and evaluation. KDC 304 PROJECT specializations and proposal writing Project conceptualization, planning and implementation management; Project niches - proposal writing in the following areas:- health and nutrition, agriculture, business, environmental issues, water and sanitation, gender and development, natural resources management, rural and urban settlements, governance and politics, conflict management, peace and human rights.
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KDC 306 Statistical methods in development communication Definitions; Introduction to statistical and sampling theory; Basic elements in sampling and sampling techniques; Probability theories; Descriptive and inferential statistics; Statistical inference; Operationalization of variables and levels of measurements; Statistical data reduction and analyses (hypothesis formulations and testing, parametric and non-parametric tests); Computer statistical applications (using SPSS); Relationships (linear and multi-linear models); Correlations and regressions; Tests of significance; Data interpretation and presentation; Tabulations, charts and graphing data; Presenting results.
KDC 308 Social marketing Introduction to the philosophy of marketing; The four Ps marketing; Hierarchies of communication effects; Audience segmentation; Understanding all the relevant information and rapid feedback systems; Interpersonal and mass communication interactions; Understanding the competition; Social mobilization; Participatory techniques and methodologies for social change and adoption of technology; Expectation of success; Social marketing as a multidisciplinary and multi-sectoral approach. KDC 314 African Communication Systems Definitions and theoretical issues in communication and media systems in Africa; Historical developments of communication and media in Africa; Traditional forms of communications in Africa; Origins of modern communication; Innovations in communication and media systems in Africa; Performance of African community media systems; Communication media strategies in global context; The future of African communications. KDC 316 Contemporary Issues in communication The aim of this course unit is to let students demonstrate creativity in engaging contemporary development issues. They will write a paper on selected national & regional issues, for eg, globalization, integration, mergers, terrorism, corruption) KDC 318 Industrial attachment Students will be attached to development communication organisations, sections, or departments, under the supervision of lecturers at the school, and the selected organisation. Supervision will be guided by set
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criteria, and the duration of the attachment will be two (2) months. Alternatively, students can be involved in fieldwork production.
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Fourth Year Courses 1st Semester
KDC 401 Communication Policy I Design and implementation of national information and communication policies in Africa; Policy linkages with overall social, cultural and economic development objectives; Participatory policy making; African policy making context; Function of the information and communication systems in policy making; Economic, political, technological and cultural contexts; Decision making theories and their relevance to policy formulation; Issues regarding resources, functions, structures and controls; Policy formulation tools and techniques; Negotiating strategies. KDC 403 Monitoring and Evaluation of IEC programmes Introduction to M & E for effective programmes/projects conceptualization, planning and implementation management; Frameworks/models for M&E; Designing IEC and M&E systems; Logical analyses; Approaches to programme planning and management; M&E as inbuilt tools for programme decision making; Designing and implementing M&E; Making use of lessons learnt form programme monitoring; Pitfalls of M&E; Building capacity for M & E. KDC 405 Case Studies in Development Communication Students will select cases in development communication for review and evaluation. The emphasis will be the application of problem-solving techniques in the learning process, using the selected cases. KDC 407 Communication and Conflict Resolution Meaning and classification of conflict; Theories of conflict, Communication and Conflict matrix; Nature of modern conflicts; Causes of conflict; Characteristics of failed states, Environment of complex emergencies; Types of wars:-just war, total war, regional war, guerrilla warfare, nuclear war, terrorism, chemical war; Legality of the use of force; Geneva conventions; Conflict management and resolution; Problem solving approach; Social conflict management and resolution; Problem solving approach; Social psychological approach; Strategies of conflict resolution:-win-win, win-lose, compromise; Methods of communicating conflict; The United nations and maintenance of international peace and security; Techniques of negotiation, arbitration, inquiry, conciliation, mediation, good offices and judicial settlement; Peacekeeping operations.
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KDC 409 Communication and Technology Definition of key concepts:- communications and technology; Chronological innovations and inventions communication technologies; Significance and impact of new communication technologies on global society in the information age; Issues and options available for harnessing communication technologies for social, economic and cultural development; Communication technology and societal power structures; Impact of communication technologies in the developing world:- telecommunications, communication trans-border data flows; standardization of consumer electronics, national policies, international policy, the state of public policy, issues of technology choice.
KDC 411 Communication and Human Rights Philosophical foundation of Human rights; Development of human rights theory; Human rights principles; Classification of human rights:- first generation, second generation and third generation rights; AU charter and Human rights; UN charter and Human rights; Introduction to Human rights Instruments:-international bill of rights; core human rights treaties; Communicating human rights:- individual visits, mass media, traditional communication channels, village meetings; Demonstrations and group work; The United Nations human rights monitoring mechanisms; Global Communication and human rights; Protecting minority rights. KDC 415 Political Communications and Development Introduction and definition of terms; Historical perspectives of political communication and development; Theoretical issues; Role of political communication in development; Political communication and social mobilization for development; Political communication and national development goals; Political communication and participatory development; Impact of political communication to development; Dynamics of media reporting on politics at the local, national and international levels; Media and political persuasion; Information flow within political systems; Role of states and government in fostering national development.
2nd Semester
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KDC 402 Strategic Communication for development projects Development communication strategies; Media structures and development; Media policy and development; New media and development (ICTs); Strategic communication planning process for development; Mainstreaming communication in sectoral and integrated development; Communication and knowledge society. KDC 404 Communication Policy II The emphasis in part II is placed on policy analysis. Recognizing that policy formulation is part of an on-going developmental process, students need to understand it in a way that enables them to analyze, adapt and adjust in accordance with changing circumstances. Communication policy II therefore looks at policy analysis and related professions, policy analysis and related professions, policy analysis as an emerging profession, basic preparation for policy analysis, analytical roles, value conflicts, ethical codes, conceptual foundations, rationales for public policy, limits of public intervention, strengths and limitations of market intervention, analytical tools, strategic options, analysis in organizational settings. KDC 406 Media Production Project Writing Introduction to media production:- conception, writing, production and post-production; Concepts in creative processes:- Idea generation for creative projects, story telling methods, creative treatments, outlines, shot scripts, artistic identity, meaning of development project; Project planning:- role of project planning, identifying project areas, components of a project; Writing project proposal:- title, introduction, statement of problem, justification, objectives, strategies, project duration, expected outputs, expected impacts, management of project, monitoring, follow-up action, plan of action and budgeting; Case studies; Practicum. KDC 408 Communication Planning Definitions; Planning theory; Development communication systems in Africa; Challenges to development communication systems in Africa:- conflicting interests (social class, place, gender, organization or individual); Response to conflicting demands; Public participation in planning; Tools and techniques that enable predicting and managing change; Role of culture; New communication technologies; Communication in emerging democracies; The economics of communication policy and planning; The challenges of planning; Planning in the face of power; The politics of muddling through; Anticipating organizational power and conflict; Mediated negotiating
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strategies; The social policies of everyday life; Designing as making sense together. KDC 410 Research development project Students will be required to come up with an independent project on any sector of development in furtherance to knowledge acquired during the course, and the industrial attachment period. KDC 412 Participatory Communication Methods Definitions– participatory communication; Learning participatory skills and methods; Participatory IEC strategies; Participatory information collection, analysis and dissemination; Participatory research approaches in communication (emic v/s etic approaches); Case studies; Designing participatory methods for learning and training; Community dialogue techniques. KDC 414 Media diplomacy Theoretical perspectives; Media and foreign policy decision making; African historical perspectives; The New World Information and Communication Order debate (NWICO); An African concern; Issues of human rights and civil society; Diplomacy & globalization; Decision making theories; Negotiating options between cultures and governments (tools and techniques); New communication technologies; Policy analysis (practical); Planning, negotiation and decision making (practical). KDC 416 Communication and Sustainable Development Definitions:– development and sustainable development; Theoretical issues in sustainable development; Concept and principles of sustainable development; International, regional and national instruments on sustainable development; National policies on sustainable development; Issues in sustainable development:- environment, health, agriculture, gender, education, sustainable urbanisation, energy and transport, poverty alleviation, water and sanitation; Community development and sustainable development; International, regional, national and local organisations working on sustainable development; Indigenous knowledge; Role of communication in sustaining development initiatives; Message packaging and sustainable development; Use of folk media in sustainable development; Traditional social groupings and sustainable development; Use of rural and community radio and sustainable development; Participatory communication and sustainable development; Use of innovative, cost-effective communication methods in sustainable development; Case studies.
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KDC 418 Communication, Science and Technology The role of science and technology in development; History of science and technology in development; The language of science; Development and status of communication and science in developing countries; The role of communication in science and technology; Organisations working on science and technology issues; Handling scientific and technical information; Strategic communication planning and implementation in the science and technology sector-globally, regionally and nationally; Developing and disseminating media materials in the science and technology sector; Writing and producing in-house materials in the science and technology sector; Liaising with the media; Special topics and case studies in communication, science and technology. KDC 420 Communication for Public and Private sector reforms Role of communication in societal reforms; Communication strategy for reforms; Measuring performance improvement in the public service; Analysis on deepening ministerial rationalization and management of the human resource in an organization; Public sector reforms:- pay and benefits reform, management and recurrent budget, management information systems, reforms in statutory organizations and development authorities etc; Investigate the sustainability of the performance programmes; Analyze the institutional arrangement for the implementation of strategies; Roles and responsibilities of various institutions in the framework:- linkage between the institutional framework and the ministries/Departments that are supposed to implement the strategy. KDC 422 Communication and Humanitarian Issues
The Geneva conventions; Provisions common to the fair conventions; Conventions for
the amelioration of the conditions of the wounded and sick in Armed forces in the field;
Convention for the amelioration of the conditions of the wounded; Sick and shipwrecked
members of the armed forces at sea; Convention relative to the treatment of prisoners of
war; Convention relative to the protection of civilian persons in times of war; Protocols
additional to the Geneva conventions; Resolutions of the 1974-77 diplomatic conference;
The international committee of the red-cross:- protection in war, assistance for conflict
victims, cooperation with national societies, working with other organizations.
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