Course Contents_Economic Analysis for Managers
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Transcript of Course Contents_Economic Analysis for Managers
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7/30/2019 Course Contents_Economic Analysis for Managers
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Dr. Khurrum S. Mughal [email protected]
Management Sciences Block,
www.Iqraisb.edu.pk
The course is designed to provide guiding principles to future managers forinformative and effective decisions in the economic environment of any firm, an
environment which is subject to changes due to external and internal factors,
often beyond the control of the management of a firm. The students will be
trained through practical application of economic principles by evaluating case
studies/taking quizzes given at the end of the class.
Upon completion of this course, the student should be able to:
a. Understand economic terminologies and their practical application related tobusiness environment.
b. Identify major economic events affecting various business entities.c. Understand the various choices faced by economic agents with changes in
their economic environment either external or internal.
a. Required Texts & Readings:
Managerial Economics, 4th Edition,by H. Craig Petersen & W. CrisLewis
b. Recommended Readings: Articles from
Managerial Economics in a Global Economy, 5th Edition, byDominick Salvatore
Principles of Business Economics, 2nd Edition by Jospeh G. Nellis &David Parker
Econometrics, Indian Edition, by Jeffery M. Wooldridge Economist Weekly, Business Section.
mailto:[email protected]:[email protected]:[email protected] -
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Scope of Managerial Economics
The Theory of the Firm
The Nature and Function of Profits
Tools of Economic Analysis
Demand for CommoditiesPrice Elasticity of Demand
Income Elasticity of Demand
Cross-Price Elasticity of Demand
Using Elasticities
Single Variable Production Function
Multi Variable Production Function
Economies of Scale
Economies of Scope
Economic Concept of Cost
Short-Run Cost Functions
Profit Contribution Analysis
Breakeven Analysis
Operating Leverage
Perfect CompetitionMonopoly
Monopolistic Competition
Oligopoly
Pricing of Multiple Products
Price Discrimination
Product Bundling
Peak-Load Pricing
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The Instructor wishes you every success and hope you would enjoy the course and
find it something that makes you worthy of market as an entrepreneur, a consultant or a
manager.
Best of Luck!
