Courage, Creativity, Collaboration: How to Succeed in the new PR and Media Landscape.
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Transcript of Courage, Creativity, Collaboration: How to Succeed in the new PR and Media Landscape.
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COURAGE COLLABORATION CREATIVITY
@edwardboches
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ad guy“ ”
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“We tell a real story.
Advertising just hits
the high spots.”
Dan Edelman
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Money spent in real time, virtual battle among participations, mean coach to spur you on, cute tamagotchi that died
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“Where there’s energy information, utility, community, there’s energy savings.”
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“Where there’s a community of runners, there will be running shoes.”
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“Where there are bookshelves there will be books.”
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Reputation Trust Storytelling
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press release
control
communicating
medium
media relations
programs
inspire
demonstrating
process
t-shaped
>
>
>
>
>
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media relations
social media
web design
video producer
analytics
developer
user experience
content strategy
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COURAGE COLLABORATION CREATIVITY
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COURAGEsafe is risky
avoid getting comfortable
never fear being a beginner
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CREATIVITYuse the right side of your brain
make friends and play
discover your inner child
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COLLABORATEall of us are better than one of us
seek collisions
become a t-shaped person
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it was created quickly
it was a collaborative effort
it’s filled with great ideas
it proves rather than tells
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YOUcourage
creativity
collaboration
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