The numbers don’t lie – the country shares a deep and abiding love for Country Music. From coast to coast,

across income brackets and in big and small towns, it is clear that Americans connect with Country and the

connection shows in the numbers.

THE BUYING POWER OF COUNTRY…

Country Music fans comprise 41% of all professional/managerial jobs

Nearly one-half (44%) of Hybrid vehicle owners are Country Music fans

Country Music fans spent $25.5 billion on international travel last year – comprising 35% of total dollars spent on foreign travel

Country Music fans spent $59.1 billion on domestic travel last year – comprising 47% of total dollars spent on domestic travel

Female fans spent $7.5 billion on beauty products last year – comprising 46% of total sales by women

Country Music fans spent $74.9 billion on home remodeling and improvements last year – comprising 46% of total spending

Country Music fans are financially savvy comprising 41% of all adults who tracked investments, traded stocks, bonds, or mutual funds online last year

66% (63 million) of Country Music fans are pet owners, spending an estimated $44.3 billion1 on pets products and services annually

48% (16.7 million) of adults who entertain friends/family at home at least 2-3 times per month are Country Music fans

Country Music fans comprised 45% of all charitable contributions last year, giving more than $7.5 billion to charitable organizations

Country Music fans spent $21.7 billion in catalog and internet shopping in the past 12 months – comprising 44% of total sales

HOME & FAMILY

Avg. Household Income $75,077

Own Their Own Home 73%

Avg. Value of Home Owned $216,235

Avg. # of Children in HH 2.2

GENDER

Male 46%

Female 54%

AGE

18-34 32%

18-49 60%

25-54 56%

RESIDENCY

Reside in A,B, or C Counties 81%

Source: GfK MRI Spring 2012