1. Wisconsin CountiesAssociation (WCA)Counties and New SocialMediaAnnual Meeting | September 26, 2011 |Wisconsin DellsSpeakers: Cathy Williquette, Jeff Jelinek and WendySoucie

2. Social MediaStrategy andPolicyCathy Williquette Lindsay CPMBrown County Register of Deedswilliquette_ca@co.brown.wi.us(920) 448-4469 3. Be PreparedPOLICY AND PROCEDURES! Do this first!DISCLAIMER! Post on Countys main websiteTOOL KIT! Provides how to set up approved social media sites! Helps maintain uniformity 4. Polices & Procedures! Business need! Policy! Procedures! Definitions 5. Policies & ProceduresBusiness Need! Why is County using social media?! Detail benefits to public! Intended use of social media 6. Policies & ProceduresPolicy! Make provisions for departments already using social media! How is social media accessed and by whom?! Security controls! Who determines authorization and appropriate access levels?! Sites must be maintained with respect to Records Retention Schedule 7. Policies & ProceduresPolicy ! Determine which social media networks are allowed or are all? ! Maintain the appearance and characteristics of an official County site ! Content may be considered a record subject to Open Records Law ! Site will be monitored regularly ! Prompt action will be taken if County at risk due to content, etc. 8. Policies & Procedures Procedures ! Comply with all applicable laws/regulations ! Establish social media strategy ! Security measures and controls ! Designate social media coordinator ! Official county email account used for social media site 9. Policies & ProceduresProcedures ! Site to resemble official county site ! Provide link to social media disclaimer & policies ! Post what content is unacceptable ! Keep log file of account ids, passwords, date established, etc. 10. Policies & ProceduresDefinitions! Official County Email Account! Approved County Social Networking Site! Terminology ! Blog ! Article ! Commenter ! Comment ! Official Moderator 11. Disclaimer! Purpose! Countys rights & responsibilities! Prohibited information or content 12. Sample DisclaimerWe welcome you and your comments to [ ] County GovernmentFacebook pages.The purpose of this site is to present matters of public interest to[ ] County residents, businesses, visitors and other interestedparties. You may submit your comments, but please note this is amoderated online discussion site and not a pubic forum.Once posted, the County reserves the right to delete submissionsthat contain vulgar language, personal attacks of any kind, oroffensive comments that target or disparage any ethnic, racial, orreligious group. 13. Sample Disclaimer (cont.)Further, this County also reserves the right to delete the followingcomments:1. Contain spam, advertising or include links to other sites2. Clearly off topic, and/or disruptive3. Advocate illegal activity4. Promote particular services, products, or politicalorganizations5. Infringe on copyrights or trademarks6. Violate an [ ] County policiesPlease note the comments expressed on this site do not reflect theopinions and position of [ ] County or its officers andemployees. Activity on [ ] County Government Facebook pagesis subject to public disclosure (Wis. Stat. 19.31-19.39). 14. Tool Kit! Simple Account Setup Instructions! Glossary of Terms! Posting Tips 15. Social Media InEmergency ResponseJeff Jelinek, Emergency Management Director Sauk County jjelinek@co.sauk,wi.us608-355-4410 16. Benefits of HavingSocial Media Presence! Chance to tell your own story ! Message goes where the people are ! Timeliness ! Dierent toolsets allow for varied messaging ! Creates a sense of community 17. Communicating Through Online Toolsets! Conversa;on (Blogs, Message Boards) ! Social Networking (Facebook, TwiFer, Nixle) ! Content sharing (You tube, Flickr/ Picasa) ! Search (Google, Bing, Yahoo). 18. Important Considera;ons ! Ocial communica;ons outlet ! Who will manage it? ! Will there be mul;ple administrators? ! Time ! Communica;ons policy 19. ! Web ! Non-secure / free ! Feedback possible ! High usage 20. ! Web / Text ! Non Secure / free ! 140 character messages ! Images and videos 21. ! Secure ! Free ! Text / Email / Webpage ! Mul;ple Loca;ons / Geo-Distancing ! Pictures / Video ! www.nixle.com 22. / ! Post to mul;ple social media sites ! Schedule Tweets and Facebook posts Monitor account ac;vity and receive usage reports 23. Allows you to track media about your organiza;on Results received via email or RSS Results received daily, weekly, as-it-happens Free, requires only Google account 24. Case Studies ! Flood Evacuation! Lost Child! School Bus Rollover! Sexual Predator! General Messages 25. How Social Media CanHelp Bike TourismIn Columbia CountyWendy Soucie, PrincipalWendy Soucie Consulting, LLCwsoucie@wendysoucie.comhttp://xeeme.com/wendysoucie608-225-1985 26. USBicycle Route System State Route30 27. Goal: Get USBR State Route 30through Columbia County 28. Objectives! Map the best bike routes into and through Columbia Cty thatconnect to USBR State 30! Showcase Columbia County as bike destination in Wisconsin! To make the Scenic Lodi Valley the central hub in a 50 mile radiusfor ecotourism 29. Columbia County 30. Demographic - Transportation 31. Social MediaStrategy Share stories of people who live and visit here Extend the experience to multiple senses Make the experience shareable in multiple ways Associate biking as synonymous with Columbia County WI 32. Social Media Action Plan! Create Social Media Map for entity that manages social profiles! Develop tagging system for search engines! Assess digital inventory! Map minimum 10 Public Routes for each town! Map Route from each town to reach State Route 30! Document each route with pictures and video 33. Bench Mark Image Search 34. Social Media Tool Kit MapMyRide.com YouTube FaceBook Pages Facebook PersonalNetwork LodiValleyNews.com Twitter Blogs 35. Mapmyride.com 36. FaceBook.com 37. Flickr.com 38. Flickr Photostream 39. Youtube.com Channel 40. Google SERP - Videos 41. Google Search Story 42. Video Insights 43. Online Newspaper 44. Results 45. Google SERP - Images 46. Google SERP Everything 47. Additional Actions! Plan routes to proposed State 30 and begin mapping from Lodi to route! Get top 1 or 2 rides in each of the other areas and visit, ride and map! Post and Geo Tag everything! Work with group on Google Places profiles.! Start bicycle blog for Columbia County 48. Your Ques;ons? 53 53 49. Wendy Soucie Certified Social Media Strategist Social Media Academy Working on American Bicyclist Certification 50. Partnerships | Strategic Alliances | Joint Venture ! Principal, Wendy Soucie Consulting ! Founding Partner, Social Business Consulting Group (Sobizco) ! Joint Venture Partner, End Result Marketing ! Nurture marketing and research ! Social Media Academy ! Certified Social Media Consultant ! Founding Member, Alumni, Faculty ! Black Diamond Consultant ! Xeesm Social CRM ! Business Partner Wisconsin ! IA Certified LinkedIn and Social Media Trainer ! Images from IstockPhoto.com & WSC ! Find me at http://XeeMe.com/wendysoucie 55