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Your leading source for reaching advancement professionals and the educational institutions they serve.

2012 ADVERTISER MEDIA KIT

Council for Advancement and Support of Education

Number of advancementprofessionals CASE serves

61,500Number of universities, schools,

and nonprofit orgs CASE represents

3,400

CASE is an international association of educational institutions.

CASE Advertising Sales Contact:Leslie LeGrandeTel: +1 301-215-6710 ext. 124llegrande@townsend-group.com

CURRENTS Magazine

Find out who reads CURRENTS, and how readership compares to other education magazines. Plus, find the CURRENTS rate card on page 5.

BriefCASE

Only two spots available per month in this popular member e-newsletter. Reserve yours today. See page 6 for details.

CASE.org

When CASE members seek ideas, best practices and partners for change, they go online to CASE.org. Find out how you can advertise online on page 6.

NEW! Advancement Weekly

Reach senior-level advancement professionals wtih an ad in this new, targeted e-newsletter. Space is limited. See page 7 for more information.

Contents

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The Voice of the Advancement Profession

The Council for Advancement and Support of Education (CASE) is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas.

CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession, and foster public support of education.

The association’s award-winning magazine, CURRENTS, delivers essential information, insight and ideas that empower members to master challenges and act decisively to create a better future for their institutions.

$285.4 millionMEMBER INSTITUTION’S AVERAGE ANNUAL BUDGET

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84.8%READERS INVOLVED IN PURCHASE OR SELECTION OF GOODS/SERVICES

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19,000+CURRENTS CIRCULATION

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1ST CHOICE FOR INFORMATION ON ADVANCEMENT

46% CURRENTS24% Chronicle of Higher Education22% Chronicle of Philanthropy3% Advancing Philanthropy2% Independent School1% University Business2% Other

TYPE OF INSTITUTION

78% Four-year college/university12% Independent elementary/secondary school3% Two-year college7% Other

AREA OF RESPONSIBILITY

50% Fundraising23% Communications21% Alumni relations13% Advancement services12% Marketing

77%VICE PRESIDENT, DIRECTOR, MANAGER

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meet our readers

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editorial calendar

Issue Month Editorial Focus Space Deadline

Artwork Deadline

January

*Case Study Offer

Graduate/Professional School Alumni RelationsHow can alumni associations build affinity with graduate populations?

Bonus Distribution: CASE-NAIS 2011, San Francisco, February 5-7

November 8

Case Study:November 1

November 15

Case Study:November 8

February A New Breed of Leadership? How has higher education leadership changed in the wake of the economic meltdown?

December 8 December 15

March CampaignsHow are they evolving and can the donor base be diversified?

Bonus Distribution: Editors Forum, Atlanta, March 21-23

January 13 January 20

April Going MobileHow can institutions best communicate via mobile technology?

February 15 February 22

May/June Engaging StudentsWhat are some best practices for alumni programming for students?

Bonus Distribution: Annual Conference for Corporate & Foundation Relations Officers, New York, June 6-8

March 19 March 26

July/August

*Case Study Offer

The Diversity ImperativeWhat do current and future demographic shifts in the student population mean for advancement?

Bonus Distribution: CASE Summit for Advancement Leaders, San Francisco, July 15-17; CASE Europe Annual Conference

May 11

Case Study:May 4

May 18

Case Study:May 11

September Institutional BrandingStrategies for getting faculty and staff on board with the institution’s brand.

July 13 July 20

October International FundraisingWhat has the changing global economy meant for international fundraising?

August 16 August 23

November/December

Stewardship Across AdvancementHow can the entire advancement office have a hand in stewardship?

September 14 September 21

Case Study Offer – Limited Availability

Communicate the value of your products and services! Powerful and cost-effective, CURRENTS Case Studies provide two full pages to tell your company’s story and explain what sets you apart from your competitors. Space is limited. Reserve yours today!

Case Study Specifications

Full Page Ad 8.25” x 10.875” (trim size)

Editorial Content Headline: 5 words max

Body: 575 words max

Photo/Image Jpeg or tif file @ 300dpi, CMYK

Please provide proper credit for images.

*Subject to CASE approval.4

ONLY $5,535!

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rates & specs

Four Color Included 1x 3x 6x 9x

Full Page

Non Member $5,535 $5,345 $5,155 $4,970

Bronze $5,250 $5,070 $4,885 $4,710

Silver $4,955 $4,785 $4,610 $4,445

Gold $4,660 $4,505 $4,340 $4,180

2/3 Page

Non Member $4,405 $4,250 $4,085 $3,925

Bronze $4,195 $4,040 $3,890 $3,735

Silver $3,980 $3,835 $3,685 $3,550

Gold $3,770 $3,630 $3,490 $3,360

1/2 Page

Non Member $3,375 $3,250 $3,125 $3,000

Bronze $3,200 $3,080 $2,960 $2,845

Silver $3,040 $2,910 $2,800 $2,690

Gold $2,880 $2,740 $2,635 $2,530

1/3 Page

Non Member $2,455 $2,370 $2,270 $2,180

Bronze $2,355 $2,260 $2,170 $2,080

Silver $2,220 $2,130 $2,050 $1,960

Gold $2,075 $1,995 $1,910 $1,750

1/6 Page

Non Member $1,705 $1,625 $1,565 $1,490

Bronze $1,640 $1,565 $1,500 $1,430

Silver $1,560 $1,500 $1,435 $1,370

Gold $1,495 $1,430 $1,370 $1,310

Ad Size Width Height

Full Page (Bleed) 8.50” 11.125”

Full Page (Trim) 8.25” 10.875”

Full Page (Live) 7.25” 9.75”

2/3 Page (Vertical Only) 4.75” 9.75”

1/2 Page (Horizontal Only) 7.25” 4.75”

1/3 Page Vertical 2.25” 9.75”

1/3 Page Square 4.75” 4.75”

1/6 Page (Vertical Only) 2.25” 4.75”

Printing Method: Web offset

Binding: Saddle-Stitched

Safety: Keep text 0.25” from final trim size

Please Note:

Special positions add a 15% premium. Agency commission is 15%.

Any additional cost to the publisher for problems with supplied

materials will be billed to the advertiser at cost plus 35%.

Artwork Requirements

FIle: PDF only

Color: CMYK only. No Pantone or RGB or Spot Colors

Photos and Art: 300 dpi (raster) 2400 dpi (vector)

Fonts: Must be embedded

Electronic Ad Submission Required - FTP Instructions

1. Copy and paste link into web browser:

https://www.box.net/drop/CASEupload/3050e1405c

2. Click on the button that says “Upload”

3. Click on the button that says “Add Files”

4. IMPORTANT: select the issue in which you are advertising from

the dropdown menu that defaults on “CASE Incoming Artwork”

(only visible to you)

5. Click on the button that says “Upload”

Or send artwork on CD (PDF only) to:

The Townsend Group

2 Wisconsin Circle, Suite 900

Chevy Chase, MD 20815

Tel: +1 301-215-6710

Artwork Questions? Contact Marissa Broe at mbroe@townsend-

group.com or +1 301-215-6710 ext. 119

Advertise in the Campus Buyer’s Guide!

The Campus Buyer’s Guide is a product-service-supplier directory located

in the back pages of CURRENTS. Listings in this popular section are cost-

efficient, effective, and a must for all advertisers. Reserve yours today!

Campus Buyers Guide One Year (9 issues)*

Basic Listing $1,855

Additional Categories

(beyond first category)

$270

Additional Addresses

(beyond one address)

$270

*Educational Partner Discounts: Gold $300, Silver $200, Bronze $100

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Turbo-charge your marketing campaign with online media!

Reinforce your message with an integrated lead-generation program. The more customers see your brand across mixed media platforms, the more “top of mind” it will be. Put your products and services at the fingertips of advancement’s buyers and decision makers with a digital ad in BriefCASE, CASE.org and Advancement Weekly.

Contact us today to reserve your space!

Leslie LeGrandeTel: +1 301-215-6710 ext. 124llegrande@townsend-group.com

BriefCASE

BriefCASE is a monthly e-newsletter distributed to more than 50,000 advancement professionals who work at CASE-member institutions.

Only two ad positions available per month. CURRENTS advertisers receive priority placement.

• Average Open Rate: 33%• Average Content Link Clicks: 23%

Frequency Net Rate

1x $2,250

3x $1,975/month

6x $1,750/month

12x $1,500/month

Ad Specs: 247 x 127 pixels, RGB colors, 72 dpi, GIF files only. Animation accepted.

CASE.org

When CASE members seek ideas, best practices and partners for change, they go online to CASE.org. Fresh content such as daily e-Headlines keeps them coming back regularly.

• Average Page Views/Month: 402,353• Average Visits/Month: 109,497• Average Unique Visitors/Month: 67,670

Ad Size Net Rate

Run of Site $1,250/month

Limited Placement $750/month

Submit two ads: 247 x 127 pixels and 234 x 120 pixels, RGB colors, 72 dpi, GIF files only. Animation accepted.

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2

1 2

ACTUAL SIZE247 X 127

Over many years in CASE, I have found that the companies that use multiple communication channels are more likely to gain a solid reputation and brand awareness in the higher education community.

If you are a one-time advertiser with a limited budget, CURRENTS is your best choice because the magazine gets face time with CASE professionals. But if you are at the start of a significant entry into the higher education market, you should consider both print and Web.

BarbaraAssociate Vice President, University Relations

Large public university in the Pacific Northwest

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Advancement Weekly

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NEW!

CIRCULATION: 19,000

Reach thousands of senior-level advancement professionals every week with Advancement Weekly.

Written and edtied specifically for CASE members, Advancement Weekly will offer timely tips for managing staff, budgets, and resources. This valuable content will be aimed at managers and promises exceptional readership by your target audience.

Reserve your space today! Just two advertising positions are available each month.

Frequency Net Rate

1x(4 newsletters)

$3,400/month

3x(12 newsletters)

$2,950/month

6x(24 newsletters)

$2,650/month

12x(48-52 newsletters)

$2,400/month

Ad Specs: 247 x 127 pixels, RGB colors, 72 dpi, GIF files only. Animation accepted.

Advancement Weekly Readers include:

• Directors• Vice Presidents• Managers• Associate Directors• Associate Vice Presidents

YOUR AD HERE

YOUR AD HERE

Leslie LeGrandeNational Sales Manager2 Wisconsin Circle, Suite 900Chevy Chase, MD 20815Tel: +1 301-215-6710 ext. 124Fax: +1 301-215-7704llegrande@townsend-group.com

PRINT ADVERTISING TERMS & AGREEMENTS

1. CURRENTS reserves the right to review and possibly reject any advertising.

2. Advertisers and advertising agencies are jointly responsible for payment of all insertions unless otherwise agreed in writing. If payment cannot be collected from the agency for any reason, the advertiser will be held responsible.

3. CURRENTS does not guarantee a specific circulation or readership for an advertisement.

4. A contract year is 9 consecutive issues.

5. Advertisers with two or more divisions may group insertions for frequency discounts.

6. Cancellations will not be accepted after the closing date for reservations and the scheduled insertion will be billed regardless of whether the ad actually is printed in the issue.

7. New materials are due at least 45 days prior to the issue date or the publisher has permission to pick up the ad used in the previous issue.

8. Requested positions are not guaranteed unless a special position premium has been paid or the position agreed in writing.

9. The advertiser and agency assume liability for all content, including text and illustrations of advertising published, and also assume responsibility for any claims made against CURRENTS and/or CASE, including the cost associated with defending such a claim.

10. All advertising copy that might be mistaken for an article, commentary, or other non-advertising material must be clearly marked “advertisement.”

11. CURRENTS shall be under no liability for failure, for any reason, to insert an ad.

12. Any revision or special handling required for advertising materials will be billed to the advertiser and CURRENTS shall be under no liability for accuracy of changes requested.

13. CURRENTS does not assume liability for the return of advertising material.

14. Rates are based on negatives, camera-ready art or acceptable electronic materials. See mechanical specifications.

15. Agency commission of 15% of gross billing is allowed to recognized agencies on space, color, and position charges. Production and mechanical charges, including insert fees, are noncommissionable.

16. Advertisers or their designated agencies will be invoiced on publication and sent two tear sheets along with a checking copy.

17. Payment is due within 30 business days of the invoice date. No early or pre-payment discount may be applied.

18. Advertisers who do not keep accounts up to date may be prohibited from advertising or required to pre-pay.

ONLINE ADVERTISING TERMS & AGREEMENTS

1. CASE reserves the right to review and possibly reject any advertising.

2. CASE does not guarantee a specific number of impressions or click throughs.

3. BriefCASE, CASE.org and Advancement Weekly advertising must be prepaid.

4. Insertion Orders must be submitted at least 10 days before issue month and cancellations are not permitted after this date.

5. Ad materials and linking information must be received 5 days before issue month or previous ad will be used.

6. Advertisers and advertising agencies are jointly responsible for payment of all insertions unless otherwise agreed in writing. If payment cannot be collected from the agency for any reason, the advertiser will be held responsible.

7. The advertiser and agency assume liability for all content, including text and illustrations of advertising published, and also assume responsibility for any claims made against CASE and its representatives, including the cost associated with defending such a claim.

8. All advertising that might be mistaken for an article, commentary, or other non-advertising material must be clearly marked “advertisement.”

9. CASE shall be under no liability for failure if the ad does not appear in the e-mailed version of BriefCASE, on the designated website page(s) or a broken link.

10. Rates are based on supplied files meeting the published specifications.

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CASE ADVERTISING POLICY