Coulee ParentingSocial Media Consulting Campaign

Facebook: Engaging Posts

• Submission Contests (weekly- post on Monday, announce on Thursday)• Example: Kids say the darnest things- a popular phrase that holds a lot of

truth. Share your child’s funniest moment for your chance to be featured. 

• Interactive Posts (daily)• Example: Like this post if you can relate: "I don't like veggies.”

• Giveaways (monthly)• Caption this: If you were asked to submit a caption for this photo, what

would it be? Comment for your chance to win a $10 Toys"R"Us gift card.

• Engage Audience• Advertisement• Promotes Community (local)

Twitter: Immediacy

• Create Short, Memorable Account: @CouleeParenting• Hashtags to Promote: #CP2014, #Cparenting• Encourage Others to Share Stories for Retweets• Connect/Promote Facebook and Instagram Contests• Relevant Posts

MemeAppropriate HashtagsEngagementTimelinessRelevance

Pinterest: Connect with Readers

• Boards: Tips & Tricks, Crafts, Education Tools, Pregnancy, Just for Dads, Moms Only, Contest Winners, Party Ideas, Food, Holidays, Coupons/Deals

• Connect with Other Platforms

Instagram: Visual Element for Audience

• Photo/Video Contests• Quotes/Memes• Share Pinterest Photos• Office Insights

Blog: Voice from the Audience

• Stories from Issues• Writers Contests• Best of….(recipes, DIY)• Content from Newsletters