Couch confbostonnotimetowaitpreso

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Media Armor No Time to Wait!

Transcript of Couch confbostonnotimetowaitpreso

Media ArmorNo Time to Wait!

Advertising

“Advertising is based on one thing: happiness. And do you know what happiness

is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on

the side of a road that screams with reassurance that whatever you're doing is OK.

You are OK.” - Don Draper, Mad Men

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Advertising

The funny thing about advertising is that it has been around for a really long

time.

It's ever evolving taking on new channels and mediums.

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Who is Media Armor?

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Media Armor:

• Based in Boston

• Venture backed ad-tech company

• Answers the the tough questions and solves the unique challenges Marketers

face every day

Why do we exist?

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Media Armor:

• Answers the the tough questions and solves the unique challenges Marketers

face every day

• Fill the gap between entering into a new channel and proving that channel’s

value (Mobile)

A real-startup!

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Consumers are are everywhereMarketers Must Interact with Cross-Channel Beings

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What’s it like to be a marketer?

What do they currently use?

Where does Media Armor come in?

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Millions of consumers

24 hours a day

7 days a week

365 days a year

Instant profile changes based on actions which feed real-time ad

decisioning influence prospects into becoming buyers, & loyal customers.

End to end response time requirement of 100ms or less

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Space for a really boring diagram

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Ongoing Dialogue

Enterprise Support

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Thank for listening!

Eric Brown

Chief Media & Technology Officer

E: [email protected]

T: @ericrbrown