Couch confbostonnotimetowaitpreso
Transcript of Couch confbostonnotimetowaitpreso
Advertising
“Advertising is based on one thing: happiness. And do you know what happiness
is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on
the side of a road that screams with reassurance that whatever you're doing is OK.
You are OK.” - Don Draper, Mad Men
2Media Armor Proprietary & Confidential @mediaarmor
Advertising
The funny thing about advertising is that it has been around for a really long
time.
It's ever evolving taking on new channels and mediums.
3Media Armor Proprietary & Confidential @mediaarmor
Who is Media Armor?
10Media Armor Proprietary & Confidential @mediaarmor
Media Armor:
• Based in Boston
• Venture backed ad-tech company
• Answers the the tough questions and solves the unique challenges Marketers
face every day
Why do we exist?
11Media Armor Proprietary & Confidential @mediaarmor
Media Armor:
• Answers the the tough questions and solves the unique challenges Marketers
face every day
• Fill the gap between entering into a new channel and proving that channel’s
value (Mobile)
Consumers are are everywhereMarketers Must Interact with Cross-Channel Beings
13Media Armor Proprietary & Confidential @mediaarmor
What’s it like to be a marketer?
What do they currently use?
Where does Media Armor come in?
15Media Armor Proprietary & Confidential @mediaarmor
Millions of consumers
24 hours a day
7 days a week
365 days a year
Instant profile changes based on actions which feed real-time ad
decisioning influence prospects into becoming buyers, & loyal customers.
End to end response time requirement of 100ms or less
16Media Armor Proprietary & Confidential @mediaarmor
Thank for listening!
Eric Brown
Chief Media & Technology Officer
T: @ericrbrown