COT Website Updates and Social Media
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Transcript of COT Website Updates and Social Media
WEBSITE UPDATES & SOCIAL MEDIA
COT Specialist Sections Business Forum25 November 2009
Presented by Hassan MirzaCOT Website Communications Officer
Website updates
Adding news items to the website Adding event information to the website How to request edits and additions to pages Requirements for page content Questions
Adding news to the website 6/11 Specialist Sections have News pages Benefit of adding news stories
Announcements, calls to action, achievements
Integrating SS News with COT News Promoting activities of SS to all the
membership If you submit news, I will create a News page
Agreed news format
Title – conveying key message Author, date Copy (100-200 words) Encourage desired action e.g ‘Contribute to
consultation’ Links to relevant websites, downloads Contact details if relevant
Example of News page
Adding Events on the website Most Specialist Sections have adapted to new
procedure CPD events form – 1 form for publication on
the website , OTN and BJOT Event details are on SS landing page, SS
events, and CPD events calendar Send to Events officer Matthew Armistead Deadline is 10th of the month prior to publish
request (10 December for January issues)
Events published on websiteLanding page details
Event details
How to request page edits and additions
Discuss website updates at NEC meetings Email/Phone to discuss requests/ideas Content calendar Web coordinator sends copy to me in Word
document (with attachments) Edits done and links sent For page to be published we need...
Requirements for page content
Key message – should answer what and why? Sub headings – supporting key messages Concise/direct copy Short descriptions for links/documents Keywords/descriptions Contact details
COTSS – Children, Young People and Families>> Clinical forums>> Acute clinical forum
Any Questions?
COT and Social Media
COT and Social Media
Why social media? BAOT/COT on Facebook BAOT/COT on Twitter BAOT/COT on LinkedIn BAOT/COT on Flickr What you can now and in future Questions
Why social media?
Flexible and convenient way of communicating with colleagues, supporters, and related organisations
Raise awareness of your work and ask questions Connections with others with similar
professional interests Meeting expectations of students As a charity we have obligation to engage with
the public Complementing web presence and increases
SEO
Why social media (continued)
Communicate using targeted updates Links, calls to action, and news with existing
networks and potential members
Raise profile of the profession Highlight content on the COT website Respond directly and openly to member
queries
Tour of social media
channels
What you can do
Start a professional profile Explore social media channels Talk to NEC and your members Discuss individual cases with me, schedule
one-on-one training sessions Begin implementing in New Year
Final Questions?
The End