COSSD 2015 Media Guide forPDF - Amazon Web …media.junewarren-nickles.com.s3.amazonaws.com/2015...

INFLUENCE THE BUYING PROCESS

ADVERTISE IN THE

COSSD

2015 MEDIA GUIDE SOLUTIONS FOR YOUR ADVERTISING NEEDS

The most efficient method for businesses in the Western Canadian Sedimentary Basin (WCSB) to be found by purchasers.

REACH BUYERS IN THE FIELD OR ONLINE

GROW YOUR BUSINESS AND ATTRACT NEW CLIENTS

BUILD AWARENESS OF YOUR PRODUCTS AND SERVICES

REINFORCE YOUR BRAND REPUTATION

Companies can list certifications, prequalification systems and product catalogues to be set apart from competitors

Buyers in the Canadian oilpatch depend on the COSSD to help them quickly go from the research stage to a purchasing decision

Purchasers can view your company’s qualifications from anywhere via the COSSD book, database downloads or COSSD.com

45,000 books were printed for June 2014, with nearly 30,000 already distributed and signed for across the WCSB as of August 2014

More than 150,000* web visitors consulted COSSD.com last year

* Web sessions from July 1, 2013, to June 30, 2014

Include a Corporate Profile in the 2015 COSSD Profiler magazineThe newly reconfigured COSSD Profiler continues to be the professional’s field guide to the WCSB.

Ask your sales representative for details.

Questions? Contact us: [email protected] COSSD.com

How does the COSSD drive sales leads to my company? Presence in our established database generates awareness of your products and services

• Appear in search results for oilfield services queries on COSSD.com.

• Build a customized Detail Page that reflects your products, qualifications, certifications and more.

• Be found through major search engines such as Google, Bing and Yahoo. The COSSD hosts your Detail Page on the search-engine-optimized COSSD.com.

Let us run the search-engine marketing, so you can run your business.

What is a Detail Page, and how does it work?

COSSD DETAIL PAGE

When a visitor searches on COSSD.com, your company may appear in their search results. Clicking on your company name in those results lands the user on your Detail Page.

Detail Pages are included with all COSSD Digital+Print advertising packages which combine a COSSD.com basic Detail Page with promotion in the COSSD book.

Included in your basic Detail Page*:PREQUALIFICATION SYSTEMS NOW INCLUDED Move potential buyers closer to a purchase decision by listing your prequalification systems (PICS, ISNetworld, ComplyWorks, CanQual and Browz).

INDUSTRY CERTIFICATIONS NOW INCLUDED Emphasize your reputation and quality by listing your industry certifications (COR, SECOR, BC COR, CWB, OSSA and PIC).

COMPANY OVERVIEW Your contact information

LINKS TO WEBSITE AND SOCIAL MEDIA ACCOUNTS Google+, Facebook

INDUSTRY ORGANIZATION MEMBERSHIP Canadian Council for Aboriginal Ownership, CAODC, PSAC or other

INTERACTIVE MAP Your corporate and branch offices viewable on Google Maps

CATEGORIES OF YOUR PRODUCTS AND SERVICES Make it easy for new customers to find you.

* Information must be provided by advertiser.

Leaderboard ad


What else can I post to my Detail Page?Invest in a larger presence on COSSD.com Purchase a Detail Page add-on PRODUCT CATALOGUE

Product catalogues are searchable through COSSD.com and major search engines such as Google, Yahoo and Bing.

HOSTED VIDEO Use video to emphasize your customer service qualities or call attention to a unique process or technology.

Digital+Print package special featuresIncluded in select Digital+Print packages:

COMPANY LOGO Company logo on your Detail Page.

COMPANY PROFILE A description of your company.

DETAIL PAGE DISPLAY AD A colour ad appearing on your Detail Page.

DIGITAL+PRINT PACKAGES

1 Front gatefold cover, cover ad or tab page ad + leaderboard ad + Detail Page + Detail Page display ad + company logo + company profile

GREATEST VISIBILITY

Appear on the most visible and frequently referenced parts of the COSSD book and throughout COSSD.com. Leaderboards appear through all levels of the online search process, except for an individual advertiser’s Detail Page. Detail Page display ads allow you to drive your message home with a complementary ad on your company’s Detail Page.

Leaderboard rotations: 16

Supplement your digital reach Category search landing page ads are big-box-sized ads that are online only. Choose the major category that applies to your company and appear in those corresponding search results.

This ad will appear on category search landing pages and click through to your company’s Detail Page.

Rotations: None. Maximum of three available per major category search landing page.

Digital+Print packagesfor optimal exposure

2 Print display ad + Detail Page + Detail Page display ad + company logo + company profile

BALANCED EXPOSURE AND CONSISTENT MESSAGING

Receive high-visibility messaging in the COSSD book and on your digital Detail Page. Your print display ad will appear in the Service & Supply, Environmental or Hotels-Motels sections of the book.

3 Print in-column listing + Detail Page

DISTINCTIVE AND ECONOMICAL

This package gets your company online and offline exposure at the lowest cost. Choose from nine in-column listings and receive a basic Detail Page on COSSD.com. The trademark custom and trademark in-column listing in the Service & Supply, Environmental or Hotels-Motels sections include a company logo on your Detail Page.

Category search

landing page ad

Category search

landing page ad

Category search

landing page ad


COSSD E-NEWSLETTER ADS

COSSD E-Newsletter leaderboardAd size: 728 px wide x 90 px tallRotations: 6Leaderboard ads can be submitted as HTML5, GIF, JPG, PNG, SWF or BMP (preferred).SWF files are not supported on Apple mobile devices.

COSSD E-Newsletter big box NEW

Ad size: 300 px wide x 250 px tallRotations: 6 Positioning subject to change.

COSSD E-Newsletter sponsored content NEW

Augment your content marketing and provide industry professionals with useful information in your company’s voice. Sponsored content fosters a direct relationship with readers and creates brand affiliation. Content can take the form of an ad or a link to a video or white paper.

Sponsored content will be clearly labelled “sponsored content” and is subject to editor approval.

Rotations: 1 (exclusive) Positioning subject to change.

Ask your sales representative for details.

Reach the inboxes of service and supply professionalsIncrease exposure for your brand in the monthly COSSD E-Newsletter providing crucial industry news and special offers. Stories are selected for their value to service and supply companies. Editorial content is sourced from the well known Daily Oil Bulletin, the daily energy news website produced by JuneWarren-Nickle’s Energy Group.

COSSD E-Newsletter metrics*Open rate: 15.6%Click-through rate: 12.5%

*Source: Industry Mailout. Averaged over August 2013 to July 2014. Click-through rate is calculated as clicks/opens.

Drive readers to your website in one click:

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This email was created and delivered using Industry Mailout © 2014 JuneWarren-Nickle's Energy Group. All rights reserved. | Privacy Policy

Advertising information Become a Member .

For further information, contact:JuneWarren-Nickle's Energy Group2nd Flr-816 55 Avenue NECalgary, AB T2E 6Y4Or click here to contact us

Phone 403.209.3500Fax 403.245.8666Calgary Of�ce Toll-Free 1.800.387.2446(in Canada)Edmonton Of�ce Toll-Free 1.800.563.2946(in Canada)

Subscribe | Unsubscribe | Web Version | Send to a Friend

COSSD E-NEWSLETTER

FOR YOUR INTEREST

SPONSORED CONTENT

TRADE SHOWS, EVENTS AND CONFERENCES

IMPORTANT HEADLINES IN CANADA’S OIL AND GAS SERVICE & SUPPLY SECTOR

For over 30 years, COSSD has been the oilpatch’s most-used buyers’ guide. Stay on top of industry trends with COSSD articles that help you manage your business.

COSSD E-NEWSLETTER

www.cossd.com

CANADIAN OILFIELD SERVICE & SUPPLY DATABASE IS PUBLISHED BY


Draw eyes to your company in the COSSD book

ABC OILFIELD SERVICE OR SUPPLY COMPANY

Calgary AB 2 Flr-816 55 Ave NE T2E 6Y4 ................... (403) 209-3500Fax ................................................... (403) 245-8666


Edmonton AB 220-9303 34 Ave NW T6E 5W8 .................(780) 944-9333Fax ....................................................(780) 944-9500


COMPREHENSIVE - ORGANIZEDACCURATE - PERTINENT

INFORMATION220-9303 34 Ave NW Edmonton AB T6E 5W8 .......(780) 944-9333Website ....................................... www.abc.com

ABC OILFIELD SERVICE OR SUPPLY COMPANY ________________

SERVING THE OILFIELD INDUSTRY

24 HOURS A DAY 7 DAYS A WEEK

365 DAYS A YEARAT YOUR FINGERTIPS

“FOR INFORMATION CALL”

ABC OILFIELD SERVICE OR SUPPLY COMPANY2 Flr-816 55 Ave NE Calgary AB T2E 6Y4 .................(403) 209-3500Website .................................................www.abc.com

ABC OILFIELD SERVICE OR SUPPLY COMPANY ________________

“FOR INFORMATION CALL”

ABC OILFIELD SERVICE OR SUPPLY COMPANY2 Flr-816 55 Ave NE Calgary AB T2E 6Y4 ...............(403) 209-3500Toll Free............................................(800) 387-2446

ABC OILFIELD SERVICE OR SUPPLY COMPANY _______________

“AUTHORIZED DISTRIBUTOR”

XYZ SALES AND SERVICE LTD.220-9303 34 Ave NW Edmonton AB T6E 5W8 ............... (780) 944-9333Fax .............................................................. (780) 944-9500


220-9303 34 Ave NW

Edmonton AB T6E 5W8 ... (780) 944-9333Fax ................................................. (780) 944-9500


2 Flr-816 55 Ave NE Calgary AB T2E 6Y4 .........................(403) 209-3500Fax ............................................................(403) 245-8666

ABC Oilfield Service or Supply Company220-9303 34 Ave NW Edmonton AB T6E 5W8.....................................(780) 944-9333

IN-COLUMN LISTINGS

All company location information purchased in the Service & Supply, Environmental and Hotels-Motels sections will appear in the Alphabetical and By Town sections.*Not available in the Alphabetical or By Town sections.

Select from nine in-column listing types to fit your marketing and budget needs

Trademark custom* • Company name set in bold, all caps • Town, phone and fax numbers in bold • Company logo, centred• Six lines of information • “For Information Call” line included • Bordered on three sides• House colours available+ digital Detail Page and company logo

Trademark• Company name set in bold, all caps • Town, phone and fax numbers in bold • Company logo, centred• “For Information Call” line included • Bordered on three sides• House colours available+ digital Detail Page Purchase in the Service & Supply, Environmental or

Hotels-Motels sections to receive a company logo on your Detail Page.

Trademark feature• Company name set in large, bold, all caps • Town, phone and fax numbers in bold• Bordered by a bold line above and below • Highlighted with yellow background• Company logo, centred+ digital Detail Page

Extra bold feature• Company name set in large, bold, all caps • Town, phone and fax numbers in bold• Bordered by a bold line above and below • Highlighted with yellow background+ digital Detail Page

Trade name*• Trade name set in bold, all caps • Company name, town, phone and fax• Call line included • Bordered above and below • House colours available+ digital Detail Page

Extra bold listing• Company name set in large, bold, all caps • Large phone and fax numbers• Bordered by a bold line above and below• House colours available+ digital Detail Page

Bold listing• Company name set in bold, all caps • Town, phone and fax numbers in bold • Town listed in red.+ digital Detail Page

Regular purchased• Company name in bold, mixed case • Town in bold+ digital Detail Page

Informational*• Company name set in bold, all caps • Town, phone and fax numbers in bold • Three lines of information• Bordered on four sides• House colours available+ digital Detail Page

House colours

RedBlueGreen

Digital+Print in-column listing packages (all sections)

In-column listing packages (Alphabetical and By Town sections)

Print in-column listing packages (all sections)


Agency commission and cash discountsRecognized agencies receive a 15% discount on gross advertising and colour costs. Complete artwork and full payment must be received within 30 days to qualify. A cash discount of 5% applies to ads over $400 that are fully paid at the time of sale.

GREATEST VISIBILITY

PACKAGE Digital+Print advertising – premium

Digital ad size or type Print ad type Full colour

Leaderboard on

COSSD.com

Detail Page display ad, logo and company

profile

Detail Page

Front gatefold cover $ 26,990

Outside back cover 28,609

Inside front cover 20,265

Inside back cover 16,688

Tab page 11,920

All premium position sales above $11,920 receive a leaderboard. All premium position ads are full colour.

BALANCED EXPOSURE AND CONSISTENT MESSAGING

PACKAGE Digital+Print advertising

Digital ad size or type Print ad size or type Full colour House colour Black

Detail Page display ad, logo and company

profile

Detail Page

Double-page spread $ 18,772 $ 13,410 $ 10,726

Full page 10,010 7,150 5,720

2/3 Vertical 7,926 5,662 4,530

1/2 Horizontal 6,256 4,468 3,574

1/3 Square or vertical 4,588 3,276 2,622

1/4 Horizontal 4,170 2,978 2,384

1/6 Horizontal or vertical 3,752 2,682 2,144

1/12 Square 2,918 2,084 1,668

Detail Page display ads and logo are included if purchased in the Environmental, Hotels-Motels and Service & Supply sections of the book. 2x rate on black, house colour and full colour cost is half of 1x rate. White section ads (Alphabetical listings and grey By Towns listings) available only in double-page spread, full page, 1/2 horizontal and 1/4 horizontal.

DISTINCTIVE AND ECONOMICAL

PACKAGE Digital+Print in-column listing options

Digital ad size or type Print in-column listings House colour Black

Detail Page logo & company profile

Detail Page

Trademark custom* $ 2,086 $ 1,668

Detail Page logo† Trademark† 1,488 1,190

Informational* 1,190 952

Trade name* 892 714

Extra bold 814 654

Bold listing -- 534

Regular purchased -- 296

Trademark feature** -- 1,488

Extra bold feature** -- 814

In-column listing add-ons

Listing option type Cost

Big town name $ 150

Corporate identifier 150

Company name 150

Extra line of information 97

Website-only advertising

Digital ad size or type Cost

Category search landing page adMaximum of 3 ads per category search landing page.

1-year term $ 1,018

Product catalogue

1-year term 883

Video hosting

1-year term 592

COSSD E-Newsletter advertising

Digital ad size or type Cost

Leaderboard

1-year term, cost per month $ 500

6-month term, cost per month 610


Big box NEW




Sponsored content NEW




PRICING

1

2

3

*Not available in the Alphabetical or By Town sections.

† Logo included for trademark in-column listing purchased in the Service & Supply, Environmental and Hotels-Motels sections of the book.

**White pages only.

Book section colours

Alphabetical Listings

By Town Listings

Explorers & Producers

Hotels-Motels

Environmental

Service & Supply

+ +

+

+


All dimensions are width x height.

Premium placements put your advertisement on glossy paper in premium positions. All dimensions are width x height.

All dimensions are width x height.

For help uploading your ad, contact the COSSD Ad Traffic Coordinator at 780.944.9333, toll-free 1.800.563.2946 or [email protected]. Advertising design and proofing services are available upon request; ask your sales representative for details and pricing.

Gatefold cover

Live area: 11.75 x 8.25 Trim size: 12.25 x 8.75Bleed: 12.5 x 9.25 (left side does not bleed)

Cover

Live area: 6.25 x 8.25 Trim size: 6.75 x 8.75 Bleed: 7.25 x 9.25

Tab page

Live area: 6.25 x 8.25 Trim size: 6.75 x 8.75 Bleed: 7.25 x 9.25

Double-page spread(DPS)

12.625 x 7.875

Full page(FP)

5.875 x 7.875

2/3 Vertical(DCV)

3.875 x 7.875

1/2 Horizontal(HP)

5.875 x 3.875

1/3 Square(DHC)

3.875 x 3.875

1/3 Vertical(1CV)

1.875 x 7.875

1/4 Horizontal(TQC)

5.875 x 1.875

1/6 Vertical(DQCV)

1.875 x 3.875

1/6 Horizontal(DQCH)

3.875 x 1.875

1/12 Square(QC)

1.875 x 1.875

AD DIMENSIONS AND TYPES

Logo150 pixels x 150 pixels

Display advertisement462 pixels x 411 pixels

Product catalogue (not shown)Maximum of 125 pages. File size maximum of five megabytes.Ask your sales representative for details.

Video hosting (not shown)Ask your sales representative for details.

Detail Page display advertisements must be supplied as static JPG or GIF files.

Ad can be supplied in colour. A 72 ppi resolution will be accepted.

E-Newsletter leaderboard728 pixels x 90 pixelsRotations: 6Leaderboard ads can be submitted as HTML5, GIF, JPG, PNG, SWF or BMP (preferred).

SWF files are not supported on Apple mobile devices.

E-Newsletter big box NEW

300 pixels x 250 pixelsRotations: 6Positioning subject to change.

E-Newsletter sponsored content NEW

Rotations: 1 (exclusive)Ask your sales representative for details.Positioning subject to change.

Leaderboard728 pixels x 90 pixelsRotations: 16Leaderboard ads can be submitted as HTML5, GIF, JPG, PNG, SWF or BMP (preferred).

SWF files are not supported on Apple mobile devices.

Ad can be supplied in colour. A 72 ppi resolution will be accepted.

Category search landing page ad 300 pixels x 250 pixels No rotations, maximum three ads per major categoryLanding page ads must be supplied as static JPG or GIF files.

Website advertising details

Detail Page advertising details

COSSD E-Newsletter advertising details

Premium position print advertising details

Print advertising details

Subscribe | Unsubscribe | Send to a friend | Web version

This email was created and delivered using Industry Mailout © 2014 JuneWarren-Nickle's Energy Group. All rights reserved. | Privacy Policy

Advertising information Become a Member .

For further information, contact:JuneWarren-Nickle's Energy Group2nd Flr-816 55 Avenue NECalgary, AB T2E 6Y4Or click here to contact us

Phone 403.209.3500Fax 403.245.8666Calgary Of�ce Toll-Free 1.800.387.2446(in Canada)Edmonton Of�ce Toll-Free 1.800.563.2946(in Canada)

Subscribe | Unsubscribe | Web Version | Send to a Friend

COSSD E-NEWSLETTER

FOR YOUR INTEREST

SPONSORED CONTENT

TRADE SHOWS, EVENTS AND CONFERENCES

IMPORTANT HEADLINES IN CANADA’S OIL AND GAS SERVICE & SUPPLY SECTOR

For over 30 years, COSSD has been the oilpatch’s most-used buyers’ guide. Stay on top of industry trends with COSSD articles that help you manage your business.

COSSD E-NEWSLETTER

www.cossd.com

CANADIAN OILFIELD SERVICE & SUPPLY DATABASE IS PUBLISHED BY

NOTE: Images and logos intended for print advertising must be supplied at high resolution (300 ppi) or as vector files at the size they are intended to print in order to guarantee optimal quality.

COSSD IS A POWERFUL BUSINESS TOOL

COSSD and COSSD.com are products of JuneWarren-Nickle’s Energy Group, a division of Glacier Media Inc.

JUNEWARREN-NICKLES.COM

If you are a new advertiser or would like more information about this product, please contact:

Christopher Kuntz, sales analyst, at [email protected]

Edmonton220–9303 34 Avenue NWEdmonton, AB T6E 5W8tel: 780.944.9333 | fax: 780.944.9500toll-free: 1.800.563.2946

Calgary2nd Flr–816 55 Avenue NE Calgary, AB T2E 6Y4tel: 403.209.3500 | fax: 403.245.8666toll-free: 1.800.387.2446

Why do businesses in the WCSB use COSSD.com? To be found by purchasers.

Cross-promotional marketing drives purchasers to your information on COSSD.comThe COSSD has been building relationships with oilfield buyers and sellers in the Western Canadian Sedimentary Basin for over 34 years. The COSSD is continually evolving to meet the needs of both buyers and sellers, which includes working with other energy industry associations.

Within the first few months of advertising with COSSD.com, we received a job from a consultant who had Googled one of our services (along with the necessary safety certifications) and found our COSSD.com link. We look forward to many more years of these positive results from our COSSD advertising.

— Jorge and Tara Lynn Butterwick,

Able Oilfield Construction Inc.

“

”

Purchasers can access the COSSD anywhere• Desktop (website or digital edition downloadable to a hard drive)

• Mobile access (free COSSD.com app for iPhone, BlackBerry and iPad)

• Garmin GPS device download

• Printed book

Buyers can quickly find and evaluate your companyEnhanced search filters include:

• Certifications and prequalification systems

• Geographic location

• Product category

Update your listing in the COSSD to make sure your products and services are found. Oilfield professionals are driven to the COSSD through:

• Billboard and radio advertising

• Awareness campaigns via JuneWarren-Nickle’s Energy Group publications

• Trailer wraps in high-traffic oilpatch areas

• Search engine marketing

• Distribution at industry trade shows and conferences, including the Global Petroleum Show

• 45,000 books were printed for June 2014, with nearly 30,000 already distributed and signed for across the WCSB as of August 2014.

COSSD 2015 Media Guide forPDF - Amazon Web …media.junewarren-nickles.com.s3.amazonaws.com/2015...

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