Cosmetic Dentistryfirstimpressions.s3.amazonaws.com/Issues/2015/FI-Jan15.pdf · 8 : January 2015 :...

Cosmetic dentistry should be a part of patients’ total wellness

DentistryCosmetic

For Dental Sales Professionals January 2015

A partnered publication with Dental Sales Pro • www.dentalsalespro.com

2 132 14

PROPHY PASTE

BACK 2 BACKTOP PROPHY PASTE

616 Hollywood Avenue, Cherry Hill, New Jersey 1-800-333-3131

Become a fan of Keystone Industries visit us at www.keystoneind.com

Werner-von-Siemens Str. 14a D-78224 Singen, Germany +49 7731 912101

Show them the best

Call for samples and show customers that award-winning Gelato Prophy Paste is the clear choice.

Ad-PP B2B_1st Impressions_full.indd 1 3/10/14 3:50 PM

4 : January 2015 : First Impressions : www.firstimpressionsmag.com

“Dentists need to drive home to their

staff that their patients

are leaving with – and

advertising – their work.”

– Bill Paveletz, DDS, North America clinical educator, VOCO America

Cosmetic DentistryCosmetic dentistry should be a part of patients’ total wellness . ...........................................................................p.6

A Worthwhile InvestmentA beautiful patient smile speaks well of the dental practice. ..................................................................................p.8

Bite Sized PaymentsWith the right approach, dentists can help their patients take advantage of cosmetic dental services ..........p.10

QuickBytes ....................................................................................................................................................................p.12

WindshieldTime ....................................................................................................................................................p.14

January • 2015 For Dental Sales Professionals

EditorMark Thill

[email protected]

Senior EditorLaura Thill

[email protected]

Managing EditorGraham [email protected]

PublisherBrian Taylor

[email protected]

SalesBill Neumann

[email protected]

Monica [email protected]

Art DirectorBrent Cashman

[email protected]

CirculationWai Bun [email protected]

First Impressions (ISSN 1548-4165) is published bi-monthly by Medical Distribution Solutions Inc., 1735 N. Brown Rd. Ste. 140, Lawrenceville, GA 30043-8153. Copyright 2014 by Medical Distribution Solutions Inc. All rights reserved. Subscriptions: $48 per year. If you would like to subscribe or notify us of address changes, please contact us at the above numbers or address.

POSTMASTER: Send address changes to Medical Distribution Solutions Inc., 1735 N. Brown Rd. Ste. 140, Lawrenceville, GA 30043-8153. Please note: The acceptance of advertising or products mentioned by contributing authors does not constitute endorsement by the publisher. Publisher cannot accept responsibility for the correctness of an opinion expressed by contributing authors.

First Impressions Digital Edition is published bi-monthly by mdsi1735 N. Brown Rd. Ste. 140 • Lawrenceville, GA 30043-8153

Phone: 770/263-5257 • Fax: 770/236-8023www.firstimpressionsmag.com

Editorial Staff

Experience Secure Fit® TodayFor Videos and Samples Visit: Crosstex.com/SecureFit

Aluminum nose and chin pieces (green arrows) reduce gapping (purple arrows)

0 / 100 / 63 / 29 PMS 201C 50% BLACK

3x’s more protection than standard masks* (Data on file)

Rated Top Mask 3 Years in a Row - Dental Advisor

A V A I L A B L E I N :ASTM LEVEL 2ASTM LEVEL 3 ASTM LEVEL 1

BETTER FIT=REDUCED RISK!

I believe surgical mask failures are largely or entirely due to their lack of fit.Lisa M. Brosseau, ScD, CIH Director, Industrial Hygiene Program University of Minnesota, School of Public Health; Division of Environmental and Occupational Health.

“ “Experience Secure Fit® TodayFor Videos and Samples Visit: Crosstex.com/SecureFit

Aluminum nose and chin pieces (green arrows) reduce gapping (purple arrows)

0 / 100 / 63 / 29 PMS 201C 50% BLACK

3x’s more protection than standard masks* (Data on file)

Rated Top Mask 3 Years in a Row - Dental Advisor

A V A I L A B L E I N :ASTM LEVEL 2ASTM LEVEL 3 ASTM LEVEL 1

BETTER FIT=REDUCED RISK!

I believe surgical mask failures are largely or entirely due to their lack of fit.Lisa M. Brosseau, ScD, CIH Director, Industrial Hygiene Program University of Minnesota, School of Public Health; Division of Environmental and Occupational Health.

“ “


DentistryCosmetic

By Laura Thill



www.firstimpressionsmag.com : First Impressions : January 2015 : 7

If for no other reason, dentists should offer their patients cosmetic dental services because “it’s what’s best for

the patient,” says Paul Kim, DDS and Northeast clinical director for Great Expressions Dental Centers. Whether patients require cosmet-ic treatment for health reasons, or desire it to improve their ap-pearance, if they want it, dentists should offer it “so that patients can live the life they want,” he says.

From teeth whitening and veneers to crown lengthening and total smile makeovers, cos-metic dentistry is on most pa-tients’ radar at one time or anoth-er, he says. These are the types of services that help patients gain confidence, both in the work-place and in social settings, he explains. “[Dentistry] is not sim-ply about treating tooth pain and decay,” he says. It’s about a patient’s total wellness, which is why it’s so important for dentists to “have this discussion” with their patients, he adds.

When dentists incorporate cosmetic dentistry into their ser-vices, it sends patients a message that they care about their total wellness, Kim continues. “And, the investment is very small com-pared with the return,” he says. “You can’t put a dollar amount on this.”

Indeed, watching their pa-tients leave the practice with a terrific smile can be extremely rewarding for dentists, he con-tinues. “I had one patient who

[was embarrassed about her teeth] and covered her mouth when she spoke. After I treated her with Invisalign®, she became a totally different person. Her confidence rose and her atti-tude changed, and she landed the new job she wanted.

“Dentists should present cosmetics to their patients just as they would present any treat-ment,” says Kim. “They should present it as what’s best for their patients.” Showing patients be-fore-and-after photos can have a great impact in helping them see the difference cosmetic services can make, he says.

Of course, the issue of cost in-evitably comes up, he continues, and it’s helpful if dentists can offer patients financing options. “Great Expressions accepts all insuranc-es, which [accounts] for a lot of our patients,” says Kim “For those patients without insurance, we

Cosmetic dentistry encom-passes a number of services, including the following:

• Whitening

• Bonding

• Dental bridges

• Veneers

• Gum lifts

• Bite reclamation. (Patients with years of excessive wear to their teeth due to grinding or acid reflux can alter their vertical dimension)

• Tooth reshaping

• Teeth straightening (e.g., orthodontia or Invisalign)

Cosmetic services

“ The investment [in cosmetic dentistry] is very small compared with the return. You can’t put a dollar amount on this.” – Paul Kim, DDS and Northeast clinical director for Great Expressions Dental Centers

offer a discount dental plan called Smile Protection Plan, which saves them between 30 and 35 percent.” And, patients always have the op-tion to work with a third party financing company, he adds. “The most important thing is for patients to get the care they need.” FI


Cosmetic Dentistry

A patient’s beautiful smile is an advertisement for a dental prac-tice, says Bill Paveletz, DMD, North America clinical educator, VOCO America. A smile makeover provides patients with a heightened sense of wellbeing, he points out. “People notice

a beautiful smile,” he says. “The first thing they see when they interact with others is their teeth.” Not only are teeth problems associated with

A Worthwhile InvestmentA beautiful patient smile speaks well of the dental practice By Laura Thill

speech impediments, an inabil-ity to chew food properly or poor physical health, but when people neglect their teeth, it suggests they might not care about them-selves. “Dentists need to drive home to their staff that their pa-tients are leaving with – and ad-vertising – their work.”

As important as it is for den-tists to offer cosmetic dental services, doing so requires an investment of education, time, money and resources – so much so that industry experts such as Paveletz believe it should be considered a dental specialty. “Cosmetic dentistry isn’t always about veneers and whitening,” he explains. “When dentists take on a large cosmetic case, there’s a biomechanical and engineering aspect to consider.” Particularly when patients haven’t taken care of their teeth for many years, and their teeth have worn down, it re-quires reconstruction, he notes.

“Every patient has a differ-ent bone and tooth structure,” he says. “When patients have ne-glected their teeth for too long, the bone structure may have de-teriorated [to the point that] an implant won’t take.” In other cases, patients must retrain their facial muscles to respond to the new teeth after they are reconstructed.


“These patients have worn down their teeth to the point that their muscles are responding to ¼-inch teeth, not ½-inch teeth,” he says. The list of maladies goes on, and in the end, if the dental work doesn’t turn out well, patients who have neglected their oral health often blame their dentist, he adds.

Add to that the fact that dental practices require higher-tech equipment, such as CAD/CAM and CEREC, to perform crown lengthening and tooth reshaping. “New dentists coming out of school can’t always afford laser technology and CAD/CAM,” says Paveletz. Furthermore, extensive tooth reconstruction often necessitates that dentists fol-low up with their patients through the years, which can be tricky for practices with higher turnover rates. Even ba-sic services, such as teeth whit-ening, require dentists to keep tabs on their patients, he notes. “When overzealous patients overuse whitening products, the dentist might recommend they use a toothpaste [designed to address] tooth sensitivity.”

Substantial payoffAs large an undertaking as it may be to invest in cosmetic dentistry, doing so can lead to a substantial payoff for dentists and work in the best interest of their patients, as well. “Dentists want to impress on their patients that their practice can provide their total care,” says Paveletz. “Bonding, veneers and whiten-ing – these are the services that every dentist has access to and should offer to patients,” he says. “Whitening teeth takes less than an hour. In less than 1 ½ hours, a dentist can veneer the teeth, ca-nine to canine, particularly when they use a tem-plate for the prep work. Dentists can change the look of their patients’ teeth in less than two hours.”

Moving to the next level is not so easy, he ad-mits. Investing in CAD/CAM can cost as much as $100,000, he points out. “And, dentists still require

training and education, which means time away from their practice.”

Indeed, if dentists don’t use the equipment and materials properly, they won’t achieve the best re-sults for their patients, notes Paveletz. “The equip-ment can’t do all the work,” he says. “Dentists must know how to prep teeth properly in order for an in-office-milling unit to do its job. And, new materi-als behave differently than older ones. For instance, newer bonding agents, which can work in wet en-vironments, won’t fail if there is some saliva in the mouth. But, dentists need to know this.” The last thing anyone wants to see is for expensive equip-ment to sit unused, he adds.

That said, it’s the patients who often dictate the course of treatment, notes Paveletz. They may be interested in a treatment they learned about on, say, the Dr. Oz show, or perhaps they are con-cerned about costs if their insurance won’t cover the service. “Sometimes it comes down to patients not wanting to invest in their mouth,” he points out. Which is why it’s so important for dentists and their staff to take care of their own teeth, he adds. “If dentists are going to promote an aesthetic look, they should be using the product. They should tell patients, ‘I wouldn’t be promoting this composite if I didn’t believe in it and use it myself. And, look at the results.’” This is the best marketing tool dentists have at their disposal, he says. FI

“ Dentists need to drive home to their staff that their patients are leaving with – and advertising – their work.”

– Bill Paveletz, DMD, North America clinical educator, VOCO America


Cosmetic Dentistry

Are dentists doing all they can to market cosmetic services to their patients? “There is a generalization in the industry that only wealthy patients can afford cosmetic den-

tistry,” says Andrew Goldsmith, DDS, DICOI, FIALD, chief dental officer and vice president, vendor rela-tions, Smile Source®. “But, really, anyone can have ac-cess to it.” Just as consumers take out loans for cars and televisions, there are financing options for pay-ing for cosmetic dental services, he points out.

“When you see a car ad, the ad focuses on how the car will make you feel,” Goldsmith says. It’s not until the very end of the commercial that they men-tion the cost, he notes. “And, they break down the cost into monthly payments to make it tangible for real people. Dentists don’t do this. Rather than saying, I can give you a makeover for $20,000, they should break down the cost into monthly payments.”

There is a payoff both from a business and a clinical standpoint when dental practices invest their resources in cosmetic dental services, notes Goldsmith. For instance, one of the biggest ad-vantages of offering cosmetic dental services is that payment is on a fee-for-service basis, he points out. “Dentists do not work with insurance companies when they provide cosmetic services,” he says. “And, if done right, the return on invest-ment can be significantly higher than traditional

services. Dentists may receive $400 per crown when providing traditional dental services com-pared with $1,500 per crown for a cosmetic procedure.”

This is an opportunity for dentists to show their patients they are taking dentistry be-yond the traditional services, notes Goldsmith. “They are en-abling patients to feel better and more self-confident. Den-tists tend to be very focused on clinical problems and solutions. Cosmetic dental issues are not

necessarily always a problem. This is a consumer-centric approach to dentistry that involves focus-ing on wants and desires.” It can be a difficult leap for many dentists to make, he adds. Still, it’s impor-tant to focus on what patients want, he says. “And, seeing their patients feel great can be one of the most rewarding aspects of practicing dentistry for many dentists.” FI

Bite Sized PaymentsWith the right approach, dentists can help their patients take advantage of cosmetic dental services By Laura Thill

“ Seeing their patients feel great can be one of the most rewarding aspects of practicing dentistry for many dentists.”

– Andrew Goldsmith, DDS, DICOI, FIALD, chief dental officer and vice president, vendor relations, Smile Source®

CLICK HERE TO COMMENT ON THIS ARTICLE

• Ideal for use around patients and staff Fragrance free formulation. No harsh odors.

• Quat-based disinfection against TB, HIV, HBV and HCV Effective against 44 microorganisms in 3 minutes.

• Perfect for equipment and other hard surfaces sensitive to alcohol Compatible with most dental equipment.

Alcohol Free. Fragrance Free. Worry Free.

© 2014 Professional Disposables International, Inc. All Rights Reserved.

Providing solutions for your customers is as easy as AF3!

FREE sample at pdihc.com/af3


Editor’s Note: Technology is playing an increasing role in the day-to-day business of sales reps. In this department, First Impressions will profile the latest developments in software and gadgets that reps can use for work and play.

A new tablet for the new yearE FUN, a U.S. tablet supplier, is redefining the Windows 2-in-1 tablet category with its newest Nextbook. The Windows 10.1 inch tablet, developed closely with Mi-crosoft Corp. and Intel, comes with a one-year free subscription to Office 365 Personal, including 1TB of OneDrive cloud storage. It is expected to be available at Walmart stores for $179, as well as at SamsClub.com. Additional features include:

• 10.1-inch 1280 x 800 IPS screen with capacitive multi-touch and expanded viewing angles.

• Detachable keyboard with POGO connection.• Windows 8.1 Operating System.• Quad-Core Intel® AtomTM Processor (2M cache,

up to 1.83 GHz); 1GB DDR3L system memory• 32GB internal storage; expandable via

microSD card up to 64GB.• 6000mAh rechargeable Li-ion battery.• Bluetooth 4.0 and WiFi 802.11 b/g/n

connectivity options.• Front webcam and 2 megapixel back camera

with microphone.• Micro USB port, mini HDMI port, audio jack.• 3-axis g-sensor for apps and gaming.

For your long-term-care customersPanasonic has introduced On4Today, a telehealth service designed to help assisted living residents stay connected. The newly-formed health and wellness solutions group’s tablet-based service helps residents live independently and stay socially engaged with family, friends and care providers. It is said to deliver connectivity and easy-to-use communications in-tended to improve staff efficiencies, reduce anxiety for residents, promote peace of mind among fam-ily and friends and encourage stronger levels of resi-

dent engagement. On4Today is delivered on a tablet, which connects through WiFi. The device is portable and gives residents options to manage daily activi-ties with calendar appointments and reminders, view photos and videos, and participate in video chats and messaging. Large font size, audio and visual prompts and touch screen scrolling simplify site navigation and message access. The service is intuitive and can be customized, depending on facility needs or indi-vidual preferences.

Online schedulingThe majority of Americans would like to schedule dental and medical appointments via mobile apps, e-mail, text messaging or websites, according to a new national survey commissioned by PencilAppoint.com. The survey suggests that 53 percent would like to use smartphone and computer-based technolo-gies to book appointments with dentists, while 60 percent would use the technology to schedule their doctor appointments. The survey also indicates that almost a third of Americans would like to use mobile apps, e-mail or text messages to confirm appoint-ments with their dentists and doctors. The poll, con-ducted by Google Consumer Surveys, was based on 2,166 online responses and is representative of the national adult Internet population.

Bending your ear – and your phoneFollowing complaints that Apple’s new iPhone 6 and iPhone 6 Plus are susceptible to bending with regu-lar use, gTool offers the PanelPress, available at eTech Parts. The tool, designed to repair the iPhone 5/5s/5c, as well as the iPhone 6 and iPhone 6 Plus, consists of four aluminum bars with two adjustable levers, which gradually straighten out the iPhone’s thin aluminum


case. Though a step in the right direction, the device is said to require practice to perfectly execute the un-bending of an aluminum back case.

A fashion statement?The report “Wearable Sensor Market by Type, Ap-plication, Industry Verticals and Geography - Global Forecast to 2020,” published by MarketsandMarkets, forecasts that the global wearable sensor market rev-enue is expected to grow at a CAGR of 48.4 percent, and exceed $654.16 million by the end of 2020. The term wearable electronics refers to any electronic device or product that can be worn by a person to integrate computing in his or her daily activity/work and use technology to avail advanced features and characteristics.

Talk to meGoogle Inc. recently released the results of the Mo-bile Voice Study, a look at voice search habits among American smartphone users across different age rang-es. Among teens 13-18 years old, 55 percent use voice search every day, while 56 percent of adults report-edly said it makes them “feel tech savvy.” According to the study, 38 percent of both age groups talk to their phones while watching television and 41 percent wish voice search could help them find the remote control!

The Mobile Voice Study asked participants for their opinions about voice search, such as Google, Siri and Cortana, and to explain how, where and why they use the mobile feature:

• 40 percent use voice search to ask for directions.• 39 percent use the feature to dictate a text message.• 32 percent do so to make a phone call.• 23 percent of adult Americans use voice search

while cooking/preparing meals.• 51 percent of teens and 32 percent of adults use

voice search just for fun.• 27 percent use voice search to check the weather.

About 55 percent of U.S. teens use hands-free search every day, although 45 percent of adult Americans admit to feeling like a geek when they talk to their smartphone. That said, all age groups agree that voice search will be very common in the future. Google’s Mobile Voice Study also found that among Ameri-cans of all ages, Northeasterners are the nation’s most active voice searchers, with 50 percent using it at least once per day. The study was commissioned by Google and executed by Northstar Research.

New physician AppUBM Medica U.S. announced that Physicians Practice, a practice management resource for physicians and medical office staff, released the latest issue of its free tablet application, available from the App Store. The App, Exploring New Options, features detailed sur-vey results, highlights the best U.S. states in which to practice medicine, and offers tips on how to deal with staff squabbles.

Fore!GAME GOLF, reportedly the first wearable device that automatically tracks and displays a golfer’s round and statistics, has expanded its features. Available for both Android and iOS mobile devices, the new GAME GOLF platform features:

• Smart Shot Detection. A built-in algorithm automatically detects all shots from tee to green.

• Round Privacy. Players can hide as many rounds as they like.

• Club Performance. Players can filter their club distances through a variety of scenarios.

• GAME Benchmarks. Players can compare their statistics with other GAME GOLF users with similar score averages.

In addition, GAME GOLF Challenges allow users to join or create community or private challenges in longest drive, GIR, putts and other statistics. FI



Chances are you spend a lot of time in your car. Here’s some automotive-related news that might help you appreciate your home-away-from-home a little more.

Windshieldtime

Weatherproof your carIt’s not too late to weatherproof your car for winter. Harsh winter conditions can cause vehicles to work harder, particularly the charging and starting system, headlights, tires and windshield wipers. AAA recom-mends that motorists take the following precautions:

• Clean any corrosion from battery posts and cable connections and wash all surfaces with battery terminal cleaner or a solution of bak-ing soda and water. Have the battery checked by a professional to ensure it is strong enough to face cold weather.

• Have any engine drivability problems correct-ed at a good repair shop. Symptoms such as hard starts, rough idling, stalling or diminished power might signal a problem that could be exacerbated by cold weather.

• Replace worn windshield-wiper blades. In harsh climates, purchase one-piece beam-type or rubber-clad winter blades to fight snow and ice buildup. Use cold-weather wind-shield washer solvent and carry an ice-scraper.

• Inspect all lights and bulbs and replace burned out bulbs. Clean road grime or cloud-ing from all lenses.

• Have a mechanic check the exhaust system for leaks and look for any holes in the trunk and floorboards.

• Examine tires for tread depth, uneven wear-ing and cupping. Check tire pressures once a month when tires are cold, before driving for any distance. In extreme climates, a set of winter snow tires may be a wise investment.

Additional information regarding AAA’s recommen-dations for proper vehicle maintenance is available on the AAA Newsroom.

How safe are you?You may consider yourself a safe driver, but there are others who may not take similar precautions – espe-cially teen drivers, according to the Foundation for Advancing Alcohol Responsibility (www.responsibil-ity.org). Based on a survey conducted at IKnowEvery-thing, which tested teen safety driving among over 2,000 high school students across the country, the organization reported that the 65 percent of teens say they sometimes – or always – find themselves in situations behind the wheel for which they are not prepared. According to the survey, the good news is:

• 91 percent of teens know to keep their seat belt fastened and also tell others to buckle up.

• Almost 90 percent can correctly identify dis-tracted driving behaviors.

• 86 percent know how to drive safely when using a GPS.

Percentage of people in a recent study that listed fuel efficiency as more important to them today than it was five years ago.


At the same time, teens reported having trouble with the following common driving scenarios:

• 67 percent did not understand how to safely navigate a complicated driving situation.

• 60 percent did not know what to do when a speeding car approached them from behind.

• 35 percent did not know what to do when an emergency vehicle approached at a red light.

Furthermore, it appears that some teens need help dealing with peer pressure situations:

• 25 percent reported not knowing how to handle a passenger who is drinking in their car.

• 27 percent do not know how to safely get home when their driver has been drinking alcohol.

• 38 percent are not sure how to handle a friend distracting them while driving.

On the other hand…While some teens may need to focus more on safe driving, their parents appear to be motivating them to do so, according to the National Safety Council’s recent public opinion survey. The survey suggests that many parents understand – and take steps to help reduce – the greatest risks facing teen drivers. According to the survey:

• 57 percent of parents do not allow teens to drive with friends.

• 55 percent do not allow teens to drive after 10 p.m. • 64 percent support extending teen driving

laws to cover all new drivers younger than 21.

That said, while 57 percent of parents recognize the risk of their teens riding with friends, 60 percent still allow them to drive with younger siblings. Research has shown that a single young passenger – even a sibling – can increase a teen driver’s fatal crash risk by 44 percent. Also, while over half of parents report-edly do not allow their teens to drive past 10 p.m. it has been found that nighttime driving – regardless of the hour – can be risky because of reduced visibility. Some experts believe that parents should ride with their teen after sunset so they can gain driving expe-rience during this risky time of day.

Fuel efficiency counts – a lot When it comes to your car, what’s most important? Safety features? Price? Body type? According to a study by Kelton Global, Driving Toward Change, 79 percent of Americans rank fuel efficiency as most im-portant when car shopping. The research, sponsored by the American Chemistry Council (ACC) and Plastics Make it Possible®, surveyed drivers around the coun-try. About 72 percent of participants reported that fuel efficiency is more important to them today than it was five years ago.

Percentage of teens who said in a recent driving survey they did not know what to do when an emergency vehicle approached at a red light


Windshieldtime

At the same time, when asked about the relation-ship between vehicle weight and fuel economy, only about half of respondents appeared to recognize that a lighter-weight vehicle is more fuel-efficient. Additional key findings of the study include:

• 37 percent of respondents said they will drive a greater distance to get gas at a lower price.

• 32 percent said they believe fuel efficiency would increase if a vehicle was made with more carbon fiber composites.

• 83 percent appear not to know that a lighter-weight vehicle can be as safe as a heavier vehicle.

What drives you?A recent study by Kelley Blue Book reports that fe-male car shoppers are driven by features and will research extensively to find the best fit, while many men are focus on a particular car brand. One-in-five men know the exact vehicle he wants, while women are twice as likely to be undecided about their top-choice vehicle, the study notes. Additionally, 58 per-cent of men are confident in the car-buying arena, versus 38 percent of women. As a result, women do

more research and take longer to make a purchase (a median of 75 days, compared with men’s 63 days).

Kelley Blue Book’s KBB.com study also revealed: • Men are more likely to view their cars as tied to their im-age and accomplishments, while women are more likely to see them simply as a way to get from point A to point B.

• More men prefer trucks, coupes and luxury sedans, while women appear to be more utility-minded and gravitate toward non-luxury SUVs and sedans.

• Men are more likely to consider domestic trucks and European luxury brands while women opt for non-lux-ury Asian brands, which they view to be more practical.

• Women tend to value practical, fundamental ben-efits – such as durability and reliability, safety and affordability – more than men.

Results from the study are from Kelley Blue Book Mar-ket Intelligence’s analysis of data from KBB.com traffic and survey data from BrandWatch, Combined User Profile, Recall Awareness, and Price Quote Follow-Up studies. The total sample size from all sources was ap-proximately 40,000 U.S. adults. FI


ACTEON North America 124 Gaither Drive, Suite 140 Mount Laurel, NJ 08054 Tel - (800) 289 6367 Fax - (856) 222 4726

E-mail: [email protected] www.acteonusa.com

..

.

PUREPROPHYLAXIS

DUAL-PURPOSE AIR POLISHER - MAINTENANCE

Cario ModePerio ModeDaylight Mode

PERIO version

PIEZOELECTRIC SCALER - TREATMENT

INTRAORAL CAMERA - REVELATION

SUPRA version

See better. Treat faster.

A to B vs BrandsA recent study by Kelley Blue Book reports that female car shoppers are driven by features, while many men are focused on a particular car brand

ACTEON North America 124 Gaither Drive, Suite 140 Mount Laurel, NJ 08054 Tel - (800) 289 6367 Fax - (856) 222 4726

E-mail: [email protected] www.acteonusa.com

..

.

PUREPROPHYLAXIS

DUAL-PURPOSE AIR POLISHER - MAINTENANCE

Cario ModePerio ModeDaylight Mode

PERIO version

PIEZOELECTRIC SCALER - TREATMENT

INTRAORAL CAMERA - REVELATION

SUPRA version

See better. Treat faster.

Self-Etch

Selective-Etch

Total-EtchIndirect

Direct

Adhese® UniversalLight-curing dental adhesive

All in one click...Up to 190 applications.

For more information, call us at 1-800-533-6825 in the U.S., 1-800-263-8182 in Canada.© 2015 Ivoclar Vivadent, Inc. Ivoclar Vivadent, VivaPen and Adhese are registered trademarks of Ivoclar Vivadent, Inc.

The dental adhesive for all restorations and techniques• Single adhesive for all materials and techniques

• High bond strength and virtually no post-operative sensitivity

• Available in the revolutionary VivaPen®

INTRODUCING

100% CUSTOMER SATISFACTIONG U A R A N T E E D ! ivoclarvivadent.com

ADHESE UNIVERSAL - FIRST IMPRESS.indd 1 3/11/14 8:06 AM

Cosmetic Dentistryfirstimpressions.s3.amazonaws.com/Issues/2015/FI-Jan15.pdf · 8 : January 2015 :...

Documents

Transcript of Cosmetic Dentistryfirstimpressions.s3.amazonaws.com/Issues/2015/FI-Jan15.pdf · 8 : January 2015 :...