Corset Buyers Guide

21
` BUYERS’ GUIDE

description

A guide for retailers. Fitting and selling the finest corsets

Transcript of Corset Buyers Guide

Page 1: Corset Buyers Guide

BUYERS’ GUIDE

Page 2: Corset Buyers Guide

WELCOME TO THE WORLD OF VOLLERS CORSETRY

Vollers Corsets are the iconic garment that can be worn for lingerie and outerwear.

They are about comfortable body control that can

make you feel and look sexy and elegant.

This guide takes you through fitting and measuring and explains some of the styles to suit your

customers.

Once the corset it on –it’s sold!

Vollers The Corset Co Ltd 6-9 The Approach, Claybank Road, Portsmouth, Hampshire, PO3 5LL, UK

Tel: +44 (0) 2392 660150 Fax: +44 (0) 2392 660958 Email: info@volle rs-corsets.com Web: wwvollers-corsets.com

Page 3: Corset Buyers Guide

MEASURING & FITTING

1. The main points for measuring are the circumference of the

bus t, waist and hips. 2. Bra cup size does not

come into it, as none of the corsets have cups, all bar one style.

3. Once measured, always

fit a corset at least 2”-4” smaller than their natural waist to achieve the hourgl ass effect.

4. For fitting, undo the front busk and loosen the laces at the back 5. Approach the customer from

the back to place the corset around the body. Try to encourage the customer to wear a ves t or t-shirt to prevent marking).

Page 4: Corset Buyers Guide

6. Fasten the corset at the

front starting at the top and neatly align the front clasps.

7. Now the exci ting part, star t pulling/adjusting the l aces, starting at the top – then at the hips and finally tighten the w aist and f asten.

8. To achieve a good fit, sometimes it’s necessary to try another

style for different lengths, and variation in the bust and hip measurements, as explained in “Features & Benefits”

9. Once the corset is on, and the

customer is amazed at the feel good f actor that may be the sale. But if the customer wants the corset alte red slightly we can offer an alte ration service (price available on enquiry).

10. You may decide, however, to offer

a full “Made to Measure” service. For this service a form is attached at the back of this Guide. Prices are available on application.

Page 5: Corset Buyers Guide

DISPLAY It is important to display and/or have a visual of the corset worn, as

the corsets will not sell themselves on hangers.

Display captures your customers’ imagination and aspirations!

USAGE OF PHOTOGRAPHY

All photographs have different uses. Permissi on for reproduction has to be applied for through Ian Voller.

All photographs are subject to protected copyright.

BODY FORMS

There is a limited stock available of plastic body-forms, and a new design is in the early stages of development.

Please let Ian know if you are interested. Costs to be confirmed.

Page 6: Corset Buyers Guide

STARTER PACK This is a suggested selection of styles to satisfy most customer shapes. 1905 Sizes 22” – 32” 1870 Sizes 18” – 38” 1890 Sizes 22” – 40” 1808 Sizes 20” – 38” 1891 Sizes 22” – 42” 176 Sizes 24” – 34” 4004 Sizes 22” – 32” 4000 Sizes 22” – 38” 1921 Sizes 24” – 38” 1809 Sizes 20” – 36” 1141 Sizes 18” – 38” 1904 Sizes 20” – 34”

FOR MERCHANDISING AND COLOUR CO-ORDINATION, SWATCH BOOKS ARE AVAILABLE FOR STOCK FABRICS.

OUR CORSETS ARE FITTED BY W AIST MEASUREMENTS IN INCHES, AS PER THE EXAMPLE SHOWN BELOW

CORSET WAIST SIZE 22” 24” 26” 28” 30” 32”

UK DRESS SIZE 6 8 10 12 14 16 EUROPE DRESS SIZE 34 36 38 40 42 44

USA DRESS SIZE 4 6 8 10 12 14

THEREFORE, IF YOUR CUSTOMER IS A SIZE 14 THEY SHOULD PURCHASE A SIZE12 OR 10 TO ACHIEVE THE

‘HOURGLASS’ EFFECT.

Page 7: Corset Buyers Guide

1905 Overbust Corset

FEATURES: BUST +10” WAIST 0 HIPS +10” FRONT BUSK 11” FRONT DEPTH 12” BACK DEPTH 12”

ALL STYLES ARE FULLY LINED AND HAVE UNDERBUSK AND A MODESTY PANEL UNDER THE BACK LACING. AVAILABLE IN ALL FABRICS

BENEFITS: BEST SELLER GOOD ALL ROUND SHAPE SUITS MOST BODY SHAPES

SITS ON THE BUST AT NIPPLE LINE, NOT OVER IT, SO LARGER WOMEN MAY REQUIRE MORE COVERAGE

Page 8: Corset Buyers Guide

176 Overbust Corset

FEATURES: BUST +12” WAIST 0 HIPS +12” FRONT BUSK 13” FRONT DEPTH 16” BACK DEPTH 14.5”

ALL STYLES ARE FULLY LINED AND HAVE UNDERBUSK AND A MODESTY PANEL UNDER THE BACK LACES.

BENEFITS: FLATTERING SHAPE FOR THE LARGER

CUSTOMER, AS THE PANELS ARE ANGLED FORWARD. THE LONGER FIT GIVES MORE CONTROL AT THE HIPS.

SITS ON THE BUST (AT NIPPLE LINE) GIVING A

VOLUPTUOUS FIGURE.

Page 9: Corset Buyers Guide

1809 Overbust Style

FEATURES: BUST +10” WAIST 0 HIPS +10” FRONT BUSK 10” FRONT DEPTH 13” BACK DEPTH 12.5”

ALL STYLES ARE FULLY LINED AND HAVE UNDERBUSK AND A MODESTY PANEL UNDER THE BACK LACES.

BENEFITS: SITS HIGHER OVER THE BUST, THOUGH

WITHOUT THE MOULDED CUP. SUITS THE LARGER BUST RANGE.

Page 10: Corset Buyers Guide

1808 Overbust Corset

FEATURES: BUST +9” WAIST 0 HIPS +7” FRONT BUSK” 11” FRONT DEPTH 13” BACK DEPTH 12.5”

ALL STYLES ARE FULLY LINED AND HAVE UNDERBUSK AND A MODESTY PANEL UNDER THE BACK LACING.

BENEFITS: HIGH CUT OVER THE BUST, GIVING A SECURE

FINISH. THIS CORSET WILL GIVE THE MOST BUST COVERAGE.

VERY POPULAR WITH YOUNGER CLIENTELE.

Page 11: Corset Buyers Guide

1141 (Double Boned) Overbust Corset

FEATURES: BUST +10” WAIST 0 HIPS +11” FRONT BUSK 13” FRONT DEPTH 16” BACK DEPTH 14.5”

ALL STYLES ARE FULLY LINED AND HAVE UNDERBUSK AND A MODESTY PANEL UNDER THE BACK LACES.

BENEFITS: LONGER FRONT DEPTH SO EXCELLENT FOR THE

TALLER CLIENTS. DOUBLE BONING DEFINES THIS CORSET.

Page 12: Corset Buyers Guide

4000 Underbust Corset

FEATURES: BUST +7” WAIST 0 HIPS +10” FRONT BUSK” 8” FRONT DEPTH 10” BACK DEPTH 11”

ALL STYLES ARE FULLY LINED AND HAVE UNDERBUSK AND A MODESTY PANEL UNDER THE BACK LACES.

BENEFITS: THE UNDERBUST CORSET IS VERY VERSATILE

AND OFTEN USED AS A FASHION ACCESSORY. THIS CORSET CAN BE WORN OVER YOUR EVERY-DAY WEAR, AND YOU’LL FEEL THAT YOU HAVE A COMPLETELY NEW OUTFIT.

EXCELLENT FOR THOSE OFFICE PARTIES

Page 13: Corset Buyers Guide

1870 Underbust Corset

FEATURES: BUST +10” WAIST 0 HIPS +10” FRONT BUSK” 11” FRONT DEPTH 12.5” BACK DEPTH 12.5”

ALL STYLES ARE FULLY LINED AND HAVE UNDERBUSK AND A MODESTY PANEL UNDER THE BACK LACES.

BENEFITS: VERY NEAT AND EFFECTIVE WAIST NIPPER, STUNNING AS AN OUTER AND UNDER GARMENT.

SUITS TIGHT-LACERS

Page 14: Corset Buyers Guide

1890 Overbust Corset

FEATURES: BUST +10” WAIST 0 HIPS +12” FRONT BUSK 13” FRONT DEPTH 15.5” BACK DEPTH 15.5”

ALL STYLES ARE FULLY LINED AND HAVE UNDERBUSK AND A MODESTY PANEL UNDER THE BACK LACES.

BENEFITS: A “CLASSIC” SHAPE. SUITS A TALLER CLIENT WILL FIT FROM SMALL TO LARGER SHAPE.

Page 15: Corset Buyers Guide

1891 Underbust Corset

FEATURES: BUST +7” WAIST 0 HIPS +12” FRONT BUSK 11” FRONT DEPTH 14” BACK DEPTH 14”

ALL STYLES ARE FULLY LINED AND HAVE UNDERBUSK AND A MODESTY PANEL UNDER THE BACK LACES.

BENEFITS: A CLASSIC WAIST & HIP CORSET, EXCELLENT

FOR BRIDES, WHO PREFER TO WEAR A BRA AS WELL.

Page 16: Corset Buyers Guide

4004 Underbust Corset

FEATURES: BUST +6” WAIST 0 HIPS +6” FRONT BUSK 8” FRONT DEPTH 10.5” BACK DEPTH 11”

ALL STYLES ARE FULLY LINED AND HAVE UNDERBUSK AND A MODESTY PANEL UNDER THE BACK LACES.

BENEFITS: AN ELEGANT “WAI ST NIPPER” FOR THE STRAI GHT

FRAME CUST OMER WHO IS JUST LOOKING FOR WAIST SHAPING. AN EXCELLENT FASHION ACCESSORY.

Page 17: Corset Buyers Guide

1921 Overbust Corset

FEATURES: BUST +12” WAIST 0 HIPS +12” FRONT BUSK 13” FRONT DEPTH 15” BACK DEPTH 10.5”

ALL STYLES ARE FULLY LINED AND HAVE UNDERBUSK AND A MODESTY PANEL UNDER THE BACK LACES.

BENEFITS: VERY POPULAR WITH BRIDES, AS THE LOW

FRONT AND VERY LOW BACK ALLOWS THE CORSET TO FIT SNUGLY UNDER THE WEDDING DRESS.

Page 18: Corset Buyers Guide

1904 Overbust Corset

FEATURES: BUST +10” WAIST 0 HIPS +10” FRONT BUSK 10” FRONT DEPTH 13” BACK DEPTH 12.5”

ALL STYLES ARE FULLY LINED AND HAVE UNDERBUSK AND A MODESTY PANEL UNDER THE BACK LACES.

BENEFITS: THIS CORSET HAS A FOAM CUP WHICH IS ‘B’

SIZE. IT IS POPULAR WITH THE YOUNGER CLIENTELE WITH A SMALLER BUST.

Page 19: Corset Buyers Guide

CO-ORDINATING MERCHANDISE

VOLLERS SKIRT RANGE

BLACK STAR CORSET AND ACCESSORIES, WITH HAND- RUCHED BLACK TAFFETA

SKIRT. DISC AVAILABLE SHOWING FULL SKIRT RANGE.

VOLLERS BLOUSES BLACK CHIFFON BLOUSE TO GO UNDER OR OVER ALL STYLES OF CORSETS VOLLERS JEWELLERY HAND MADE (TO ORDER) SOLID SILVER JEWELLERY. BRACELETS, EARRINGS & NECKLACES TO COMPLEMENT THE VOLLERS CORSET RANGE.

Page 20: Corset Buyers Guide

PRESENTATION BOXES

THESE BOXES ARE IDEAL FOR GIFT WRAPPING, POSTAGE & STORAGE.

THEY ARE AVAILABLE IN THREE SIZES

CONTACT IAN VOLLER FOR INFORMATION ON PRICES.

Page 21: Corset Buyers Guide

VOLLERS ART BOOK

VOLLER CORSETS PHOTOGRAPHED BY ALWYN R COATES

A STUNNING HARD BACK ART BOOK TO ADD AMBIENCE TO ANY STORE, OR AS A GIFT

AVAILABE FROM VOLLERS DIRECT AT £15.00 + VAT