Corporate ya
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Transcript of Corporate ya
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8/8/2019 Corporate ya
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G LAKSHMI LALITHYA
10HM10
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OVERVIEW
CORPORATE CULTURE
ETHICS
SOCIAL RESPONSIBILITY
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WHAT IS CORPORATE CULTURE?
A blend of the values, beliefs, taboos,symbols, rituals and myths all companies
develop over time.
Describes and governs the ways a company's
owners and employees think, feel and act.
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WHAT IS IT MADE OF?
Culture may be based on beliefs spelled out
in companys mission statement. It could consist in part of a corporate
symbol
e.g. Rainbow-coloured FLOWER thatsymbolizes WIPRO TECHNOLOGIES.
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TYPES OF CULTURE
TYPES
ACADEMIC
BASEBALL
CLUB
FORTRESS
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Academy Culture
Employees are highly skilled and tend to stay
in the organization, while working their wayup the ranks.
The organizations provide a stable
environment in which employees can develop
and exercise their skills.
E.g.: universities, hospitals, large corporations,
etc.
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Baseball Team
Culture
Employees are "free agents" who have highly
prized skills. They are in high demand and can rather
easily get jobs elsewhere.
This type of culture exists in fast-paced, high-risk organizations
E.g.: investment banking, advertising, etc.
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Club Culture
The most important requirementfor employees in this culture is tofit into the group.
Usually employees start at thebottom and stay with theorganization.
The organization promotes from
within and highly values seniority. E.g. The military, some law firms,
etc.
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Fortress Culture
Employees don't know if they'll be laid off or not.
These organizations often undergo massivereorganization.
There are many opportunities for those with
timely, specialized skills.
E.g. savings and loans, large car companies, etc.
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HOW TO BUILD CULTURE
CultureCarriers Stability of the group
Heroes
Symbols Rites
Rituals
Courses
CulturalNetworks
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ADVANTAGES OF POSITIVE CULTURE
Instructions are interpreted in a common
way, so work is done to a similar standard and
in a similar manner. Loyalty is increased, and replacing workers is
an expense to be avoided.
Motivation, and productivity, is increased.
Management control is increased.
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CRITICISMS OF CORPORATE CULTURE
Multi-cultural management - shortage ofmanagers with the necessary skills in MNC
E.g. In the Middle East ,family values are very important
and an employee wouldnt dream of staying late to finish
work if this conflicted with a family duty. This doesnt mean,that their work-ethic is poor, it is just expressed differentlyand a Western manager would cause a lot of offence bysuggesting otherwise.
Businesses are not places with a homogenousculture but a mixture of sub cultures.
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ETHICS
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Whatareethics?
Ethicsarethe moral principles
and valuesthat governtheactionsanddecisions ofanindividual or
grou p. Theyserveas guidelines on
how to actrightly when faced withmoraldilemmas.
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A framework for understanding ethical
behavior
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UNDERSTANDINGETHICAL
BEHAVIOR
Code of Ethics
A code of ethics isa formalstatement of
ethical principlesandrules ofconduct.
A code of ethics isa formalstatement of
ethical principlesandrules ofconduct.
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Ethical Behavior of Top Management and
Co-workers
Whistle-blowers
Whistle-blowers areemployees who
reportunethical orillegalactions oftheir
employers.
Whistle-blowers areemployees who
reportunethical orillegalactions oftheir
employers.
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SOCIAL RESPONSIBILITY
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Whatis meant bysocial
responsibility?
Socialresponsibility meansthat
organizationsarea part ofalarger
societyandareaccountableto thatsociety fortheiractions.
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Three concepts of social responsibility
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ReebokWhy is sustainable development important?
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