WSCL 89.5 Fine Arts & CultureWSDL 90.7 Rhythm & News

Corporate Support Guide and Media KitPresent your business to an audience that is educated, affluent, independent, active and curious. Partner with

Delmarva Public Radio’s corporate support team.

Serving the Delmarva Peninsula from Salisbury UniversityServing the Delmarva Peninsula from Salisbury University

www.delmarvapublicradio.net • 410-543-6895 • P.O. Box 2596, Salisbury, MD 21802Contact Information:WSCL 89.5 Fine Arts & CultureWSDL 90.7 Rhythm & News

PRODUCTS AND SERVICES • Delmarva Public Radio is supported in part by the Wine Rack in Ocean City, specializing in fine wines, gourmet cheeses, a full line of gourmet

desserts, including Desserts by Rita, and domestic and imported beers. The Wine Rack is located on 85th Street and Coastal Highway in Ocean City. It is open daily, year ‘round.

• Support comes from PRMC’s Richard A. Henson Cancer Institute, at the Delmarva Health Pavilion, Ocean Pines, offering close-to-home care, timely appointments, face-to-face consultations and board-certified physicians – with access to the Johns Hopkins Clinical Research Network. Details at peninsula.org/cancer.

Business card slit areaon pocket

Your company’s support of Delmarva Public Radio is considered a tax-deductible donation. On-air underwriting announcements are DPR’s way of acknowledging your support. The announcement names your business, what you do, where you’re located and how to find out more information. DPR’s corporate support team will help you craft custom messages and schedule them during the times and/or programs that best suit your communication strategy.

DPR listeners are educated, curious, independent thinkers and informed consumers, who are interested in social responsibility, engaged in lifelong learning and are environmentally conscious.

Delmarva Public Radio reaches more than 30,000 weekly listeners

30,000 43% of NPR listeners make

$100,000 or more

$100,000 of NPR listeners have

a college degree

53%

About Corporate Support Delmarva Public Radio offers 20-second (85 syllables) underwriting announcements to acknowledge your company’s tax-deductible donation to the station. DPR staff can customize scripts to meet the needs and goals of your business and marketing strategy. Per Federal Communication Commission (FCC) regulations, Delmarva Public Radio must follow underwriting guidelines. Underwriting announcements may include the underwriter’s name, or that of a subsidiary, operating division or parent company. The credit also can include the location, business phone number or website address, value-neutral descriptions of the product line or business, and trade names that identify the products or services offered. FCC regulations forbid comparisons, qualitative descriptions, pricing information, calls to action, or inducements to buy, sell or lease.

Script-Writing Guidelines

Sample Underwriting Copy

Our Audience

Listening AreaDelmarva Public Radio reaches listeners from beach to bay, from Delaware to Virginia and across the Eastern Shore.

WSCL 89.5 FM has been on the Eastern Shore since 1987 and is well known among classical music and news aficionados. WSCL boasts DPR’s strongest signal and offers a mix of Fine Arts and Cultural programs, including symphony orchestras from around the world, opera, chamber music and more.

WSDL 90.7 FM, DPR’s Rhythm and News provides a mix of folk, Americana, bluegrass, acoustic, and alternative music not available elsewhere, mixed with award-winning public radio news programming our listeners rely on.

Both WSCL and WSDL are available to stream online at delmarvapublicradio.net or through a number of different radio applications for mobile devices.

WSCL 89.5 Fine Arts & Culture WSD

L 90.7

Rhyth

m & N

ews

more likely to have a household income between $150,000 and $199,999

75%

of NPR listeners weigh quality over price as consumers

74% more likely to be the president

of a company

81% The number of radio station to which

most public radio listeners’ tune

1

To put both stations’ demographics to work for your business, underwriting announcements can be scheduled on one or both of Delmarva Public Radio’s stations during particular programs or as available (run of schedule). Announcements scheduled during Morning Edition and All Things Considered (during the morning and evening drive times) will be simulcast on both stations.

Scheduling

EVENT PROMOTION• Support comes from Browseabout Books, a partner in the Rehoboth Beach Main Street event on Friday, December 8: cookies,

cocktails and cheer. More than 60 downtown Rehoboth shops are pairing with local restaurants to offer cookies and cocktails to their customers on Friday, from 4 to 8 p.m. Rehoboth Beach Main Street, on December 8!

• Support comes from Dogfish Head’s Chesapeake and Maine location on the Avenue in Rehoboth Beach, presenting their Sunday lobster party – pound-and-a-quarter lobsters – until December 10. Chesapeake and Maine provides the hot butter and lobster, you add your choice of fresh sides and a cocktail … or two! More information at Dogfish.com.

AWARENESS • Support for DPR comes from J. Conn Scott in Selbyville and Rehoboth Beach … specializing in furniture and design

for Delmarva interiors since 1924 … featuring Century, Hickory Chair, Lee and the Ralph Lauren home collection. Information at 302-436-8205 or JConnScott.com.

• Support comes from Apple Electric. Whether adding a generator or a ceiling fan, wiring a home entertainment system, designing lighting for your family room or an entire commercial complex, Apple Electric has been providing service to Sussex County for 25 years. 302-645-5105 … also on Facebook!

Having your business support Delmarva Public Radio is a “win-win” relationship! Listeners will see your business in a favorable light because you’re supporting a community asset that they also value. Your association with public radio creates a positive emotional bond between our listeners and your business. Public radio listeners are highly loyal, discerning spenders who put their own money into supporting local stations. Incorporate underwriting on Delmarva Public Radio into your next marketing campaign or your overall marketing strategy!

The Halo Effect

DPR BY THE NUMBERS

PRODUCTS AND SERVICES • Delmarva Public Radio is supported in part by the Wine Rack in Ocean City, specializing in fine wines, gourmet cheeses, a full line of gourmet

desserts, including Desserts by Rita, and domestic and imported beers. The Wine Rack is located on 85th Street and Coastal Highway in Ocean City. It is open daily, year ‘round.

• Support comes from PRMC’s Richard A. Henson Cancer Institute, at the Delmarva Health Pavilion, Ocean Pines, offering close-to-home care, timely appointments, face-to-face consultations and board-certified physicians – with access to the Johns Hopkins Clinical Research Network. Details at peninsula.org/cancer.

Business card slit areaon pocket

Your company’s support of Delmarva Public Radio is considered a tax-deductible donation. On-air underwriting announcements are DPR’s way of acknowledging your support. The announcement names your business, what you do, where you’re located and how to find out more information. DPR’s corporate support team will help you craft custom messages and schedule them during the times and/or programs that best suit your communication strategy.

DPR listeners are educated, curious, independent thinkers and informed consumers, who are interested in social responsibility, engaged in lifelong learning and are environmentally conscious.

Delmarva Public Radio reaches more than 30,000 weekly listeners

30,000 43% of NPR listeners make

$100,000 or more

$100,000 of NPR listeners have

a college degree

53%

About Corporate Support Delmarva Public Radio offers 20-second (85 syllables) underwriting announcements to acknowledge your company’s tax-deductible donation to the station. DPR staff can customize scripts to meet the needs and goals of your business and marketing strategy. Per Federal Communication Commission (FCC) regulations, Delmarva Public Radio must follow underwriting guidelines. Underwriting announcements may include the underwriter’s name, or that of a subsidiary, operating division or parent company. The credit also can include the location, business phone number or website address, value-neutral descriptions of the product line or business, and trade names that identify the products or services offered. FCC regulations forbid comparisons, qualitative descriptions, pricing information, calls to action, or inducements to buy, sell or lease.

Script-Writing Guidelines

Sample Underwriting Copy

Our Audience

Listening AreaDelmarva Public Radio reaches listeners from beach to bay, from Delaware to Virginia and across the Eastern Shore.

WSCL 89.5 FM has been on the Eastern Shore since 1987 and is well known among classical music and news aficionados. WSCL boasts DPR’s strongest signal and offers a mix of Fine Arts and Cultural programs, including symphony orchestras from around the world, opera, chamber music and more.

WSDL 90.7 FM, DPR’s Rhythm and News provides a mix of folk, Americana, bluegrass, acoustic, and alternative music not available elsewhere, mixed with award-winning public radio news programming our listeners rely on.

Both WSCL and WSDL are available to stream online at delmarvapublicradio.net or through a number of different radio applications for mobile devices.

WSCL 89.5 Fine Arts & Culture

WSDL 9

0.7 Rh

ythm

& New

s

more likely to have a household income between $150,000 and $199,999

75%

of NPR listeners weigh quality over price as consumers

74% more likely to be the president

of a company

81% The number of radio station to which

most public radio listeners’ tune

1

To put both stations’ demographics to work for your business, underwriting announcements can be scheduled on one or both of Delmarva Public Radio’s stations during particular programs or as available (run of schedule). Announcements scheduled during Morning Edition and All Things Considered (during the morning and evening drive times) will be simulcast on both stations.

Scheduling

EVENT PROMOTION• Support comes from Browseabout Books, a partner in the Rehoboth Beach Main Street event on Friday, December 8: cookies,

cocktails and cheer. More than 60 downtown Rehoboth shops are pairing with local restaurants to offer cookies and cocktails to their customers on Friday, from 4 to 8 p.m. Rehoboth Beach Main Street, on December 8!

• Support comes from Dogfish Head’s Chesapeake and Maine location on the Avenue in Rehoboth Beach, presenting their Sunday lobster party – pound-and-a-quarter lobsters – until December 10. Chesapeake and Maine provides the hot butter and lobster, you add your choice of fresh sides and a cocktail … or two! More information at Dogfish.com.

AWARENESS • Support for DPR comes from J. Conn Scott in Selbyville and Rehoboth Beach … specializing in furniture and design

for Delmarva interiors since 1924 … featuring Century, Hickory Chair, Lee and the Ralph Lauren home collection. Information at 302-436-8205 or JConnScott.com.

• Support comes from Apple Electric. Whether adding a generator or a ceiling fan, wiring a home entertainment system, designing lighting for your family room or an entire commercial complex, Apple Electric has been providing service to Sussex County for 25 years. 302-645-5105 … also on Facebook!

Having your business support Delmarva Public Radio is a “win-win” relationship! Listeners will see your business in a favorable light because you’re supporting a community asset that they also value. Your association with public radio creates a positive emotional bond between our listeners and your business. Public radio listeners are highly loyal, discerning spenders who put their own money into supporting local stations. Incorporate underwriting on Delmarva Public Radio into your next marketing campaign or your overall marketing strategy!

The Halo Effect

DPR BY THE NUMBERS

WSCL 89.5 Fine Arts & CultureWSDL 90.7 Rhythm & News

Corporate Support Guide and Media KitPresent your business to an audience that is educated, affluent, independent, active and curious. Partner with

Delmarva Public Radio’s corporate support team.

Serving the Delmarva Peninsula from Salisbury UniversityServing the Delmarva Peninsula from Salisbury University

www.delmarvapublicradio.net • 410-543-6895 • P.O. Box 2596, Salisbury, MD 21802Contact Information:WSCL 89.5 Fine Arts & CultureWSDL 90.7 Rhythm & News