Corporate Storytelling
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Transcript of Corporate Storytelling
CORPORATE STORYTELLING
Let’s tell each other some stories
Why Storytelling?
Stories
relay information
elicit excitement
invoke humour
engage thought
We all have stories to tell.
Why Storytelling?
How you say it….
… just as important as what you
say.
keep your audience listening.
What is Corporate Storytelling?
drawing your audience into…
your story
your organization
your abilities
your products and services
It's about getting people to care about you.
What is Corporate Storytelling?
It's about crafting…
the right messages
using the right tools
Delivered at the right time
to the right audience.
The goal is action.
How do we tell your story?
Together:
We develop a plan, based on your goals
We find what you want to say
We determine your true audience
We find the best tools
We begin telling your story
What are the tools of storytelling?
Advertising
Social media
Success stories
Feature writing
Employee profiles
Client testimonials
Brochures and kits
Internal communications
Websites
Speeches
Sales letters
News releases
Media relations
Project management
Public consultation
Training and presentations
Who is James Frey?
A communications generalist
Twenty years experience in public and private sector, large
and small organizations
Hundreds of communications projects -- large and small -- in
all facets of communications
A skilled presenter and trainer in marketing and
communications.
A published writer, editor and blogger. My blog is called
Corporate Storytelling at
www.freystorytelling.blogspot.com.