Corporate Social Responsibility: A study on Indian...

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Corporate Social Responsibility: A study on Indian private MNCs 79 CHAPTER 3 CSR practices in selected Indian Private Multinational Companies Preview: This chapter presents the CSR practices implemented by eight selected Indian Private Multinational Companies (Infosys, Wipro, TCS, Tata Power, ITC, Tata Motors, Tech Mahindra and Titan). The reason for selecting these companies is discussed in detail in Chapter 4 (pp 170- 171). The impact of CSR programs is also discussed in this Chapter. The secondary data collected from the Annual reports & Sustainability reports of each of these companies is tabulated in various categories e.g. CSR expenditure, volunteering hours, CSR percentage of PAT (Profit after Tax), etc. This chapter gives an elaborate account of CSR practices of selected companies from 2008-2015. Further, the implementation of Schedule VII, Sec. 135 of Companies Act 2013, by these companies is also discussed. 3.1 CSR implementation in India (2014-15) After Companies Act, 2013 came into force all the public, private, SMEs and multinational companies executed CSR practices in some form or the other. We can clearly see the impact of the mandate proposed by this act. 3.2 CSR activities undertaken by the selected companies in the FY 2014-15 The details of CSR activities undertaken by the selected companies in the FY 2014-15 are mentioned below: 3.2.1 Infosys Infosys’ CSR is not limited to philanthropy, but also includes initiatives that lead to social development, institution building, and conservation of natural resources using technology and other innovative means and the reduction of carbon foot prints. Infosys foundation was set up in the year 1996 and Infosys Science Foundation was set up in 2006. This was done to focus on companiesCSR initiatives, long before the Companies Act, 2013 came into force. All the projects are undertaken through Infosys foundation. 3.1 below explains in detail the CSR activities of Infosys in FY 2014-15:

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79

CHAPTER 3

CSR practices in selected Indian Private Multinational Companies

Preview: This chapter presents the CSR practices implemented by eight selected Indian Private

Multinational Companies (Infosys, Wipro, TCS, Tata Power, ITC, Tata Motors, Tech Mahindra

and Titan). The reason for selecting these companies is discussed in detail in Chapter 4 (pp 170-

171). The impact of CSR programs is also discussed in this Chapter. The secondary data

collected from the Annual reports & Sustainability reports of each of these companies is

tabulated in various categories e.g. CSR expenditure, volunteering hours, CSR percentage of

PAT (Profit after Tax), etc. This chapter gives an elaborate account of CSR practices of selected

companies from 2008-2015. Further, the implementation of Schedule VII, Sec. 135 of

Companies Act 2013, by these companies is also discussed.

3.1 CSR implementation in India (2014-15)

After Companies Act, 2013 came into force all the public, private, SMEs and multinational

companies executed CSR practices in some form or the other. We can clearly see the impact of

the mandate proposed by this act.

3.2 CSR activities undertaken by the selected companies in the FY 2014-15

The details of CSR activities undertaken by the selected companies in the FY 2014-15 are

mentioned below:

3.2.1 Infosys

Infosys’ CSR is not limited to philanthropy, but also includes initiatives that lead to social

development, institution building, and conservation of natural resources using technology and

other innovative means and the reduction of carbon foot prints. Infosys foundation was set up in

the year 1996 and Infosys Science Foundation was set up in 2006. This was done to focus on

companies’ CSR initiatives, long before the Companies Act, 2013 came into force. All the

projects are undertaken through Infosys foundation. 3.1 below explains in detail the CSR

activities of Infosys in FY 2014-15:

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Table 3.1: Amount spent by Infosys for CSR activities during FY 2014-15

Sr.

No.

CSR Project /

Activity /

Beneficiary

Sector Location of

the project

/ Program

Expenditure

up to the

reporting

period

(in ₹ cr )

1 Akshaya Patra

Foundation

Malnutrition and hunger

eradication

Bengaluru,

Hyderabad,

Jodhpur,

Mysuru &

Jaipur

36.83

2 Chennai

Mathematical

Institute

Improving quality of education Chennai 33.25

3 Ramakrishna

Mission

Rural Development, malnutrition

& hunger eradication, health

care & medical facilities,

improving quality of education

Aalo,

Shivanahalli

,

Mangaluru,

Salem,

Kadapa and

others

26.03

4 Indian Institute of

Science

Improving quality of education Bengaluru 21.20

5 Infosys Science

Foundation

Improving quality of education Bengaluru 20.99

6 Spark IT program Improving quality of education Hyderabad,

Bengaluru,

Chennai,

Pune

15.59

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7 Public Health

Foundation

Healthcare and medical facilities Delhi 10

8 International

Institute of

Information

Technology,

Bengaluru.

Improving quality of education,

destitute care and rehabilitation

Bengaluru 6.6

9 Charutar Arogya

Mandal

Healthcare and medical facilities Karamsad 5.00

10 Presidency

University

Improving quality of education Kolkata 5.00

11 Cancer Institute Healthcare and medical facilities Chennai 5.00

12 Medical Research

Foundation

Healthcare and medical facilities Chennai 5.00

13 NH Charitable Trust Healthcare and medical facilities Bengaluru 3.00

14 Bhagwan Mahaveer

Viklang Sahayata

Samiti

Healthcare and medical facilities Jaipur 3.00

15 ICRIER, New Delhi Rural development Delhi 3.00

16 Institute of

Bioinformatics &

Applied

Biotechnology

Healthcare and medical facilities Bengaluru 2.50

17 Chitta Sanjeevani

Trust

Healthcare and medical facilities

H. D.

Kote 2.04

18 Indian Institute of

Technology (IIT),

Bombay

Healthcare and medical facilities Mumbai 2.00

19 Vishwas Vision Destitute care and rehabilitation Gurgaon 2.00

20 Parivaar Education Malnutrition and hunger Kolkata 2.00

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Society eradication, destitute care and

rehabilitation

21 Institute of

Bioinformatics

Healthcare and medical facilities Bengaluru 2.00

21 Vittala International

Institute of

Ophthalmology

Healthcare and medical

facilities, destitute care and

rehabilitation

Bengaluru 1.61

22 Chare Trust Art and culture Lakshmesh

wara

1.44

23 Bannerghatta

National Park

Destitute care and rehabilitation Bengaluru 1.33

24 Agastya

International

Foundation

Rural development Bengaluru 1.32

25 Sri Ramakrishna

Sevashrama

Rural development Pavagada 1.20

26 Khushi Trust Destitute care and rehabilitation Raichur 1.0

27 Bharata Ilango Foundation Art and culture Chennai 1.00

28 Bone Marrow

Registry

Healthcare and medical facilities Bengaluru 1.00

29 Search Central Healthcare and medical facilities Mumbai 1.00

30 SCARF Healthcare and medical facilities Chennai 1.00

31 Raja Dinkar Kelkar

Museum

Art and culture Pune 1.00

Others 13.91

Overheads

(Administrative

Expenses)

Office Bengaluru 0.7

Total 239.54

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Note: An amount of ₹3.46 Cr has been spent in April 2015 and the beneficiaries are

International Institute of Information Technology, Bangalore & Khushi Trust, Walk of Hope

(Documentation pending). The prescribed CSR expenditure (2% of average PAT) was ₹ 243

Cr and ₹ 243 Cr was spent towards CSR activities in FY 2014-15.

3.2.2 ITC

ITC’s CSR program thrive towards building better environmental and natural capital; supporting

rural development; promoting education & vocation skills; preventive health care; providing

sanitation & drinking water; creating livelihood for people in rural & urban india. ITC’s CSR

program also works towards preserving and promoting Art, Culture & Sports. Table 3.2 presents

the details of ITC’s CSR initiatives in 2014-15.

Table 3.2: Amount spent by ITC for CSR activities during FY 2014-15

Sr.

No.

CSR Project /

Activity /

Beneficiary

Sector Location of the project

/ Program

Cumulative

Expenditure

up to the

reporting

period

(in ₹ lakhs )

1 Eradicating hunger,

poverty &

malnutrition,

promoting health

care & sanitation and

making available

safe drinking water

Health &

Sanitation,

Drinking water,

contribution to

Swachh Bharat

kosh

Andhra Pradesh,

Telangana, Karnataka,

Tamil Nadu, West

Bengal, Bihar,

Uttarakhand,

Uttarpradesh,

Puducherry and Jammu

& Kashmir

2390

2 Promoting Education Education,

Vocational

training, livestock

development,

Andhra Pradesh,

Telangana, Karnataka,

Tamil Nadu, West

Bengal, Bihar,

6621

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livelihood Uttarakhand, Rajastan,

Himachalpradesh,

Madhya pradesh,

Kerala, Maharashtra,

Assam & Odisha

3 Promoting gender

equality, setting up

homes & hostels for

women and orphans

Women

empowerment

Andhra Pradesh,

Telangana, Karnataka,

Tamil Nadu, West

Bengal, Bihar, Madhya

Pradesh, Uttar Pradesh

& Maharashtra.

1040

4 Environmental

sustainability,

Ecological balance,

Animal welfare,

Agro-Forestry &

contribution to clean

Ganga project

Soil & moisture

conservation,

environment

sustainability,

social forestry.

Andhra Pradesh,

Telangana, Karnataka,

Tamil Nadu, Bihar,

Madhya Pradesh,

Rajasthan Odisha, New

Delhi & Maharashtra.

5589

5 Restoration of

buildings & sites of

historical

importance, setting

up of public

libraries, promotion

of traditional arts &

handicrafts

Protection of

National Heritage,

Art & Culture

West Bengal & Punjab 2142

6 Training to promote

rural sports,

nationally

recognized sports,

Olympic sports

Sports West Bengal &

Karnataka

1

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7 Contribution to

Prime Minister’s

National relief fund

and other fund set up

by central

government for

socio-economic

development

Socio-economic

development

NA 2017

8 Rural development

projects

Agri-development Andhra Pradesh,

Telangana, Karnataka,

Tamil Nadu, Bihar,

Madhya Pradesh,

Rajasthan, Odisha,

Uttar Pradesh, West

Bengal & Maharashtra.

1606

Total 21406

Note: The prescribed CSR expenditure that is 2% of average PAT is ₹ 212.92 Cr. for FY2014-

15. ITC has spent ₹ 214.06 Cr. towards CSR initiatives.

3.2.3 Tata Consultancy Services (TCS)

TCS’ CSR policy is aimed at demonstrating care for the community through its focus on

education & skill development, health & wellness and environmental sustainability including

biodiversity, energy & water conservation. Also embedded in this objective is support to the

disadvantaged / marginalized cross section of the society by providing opportunities to improve

their quality of life. Table 3.3 give the details of CSR activities of TCS during 2014-15.

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Table 3.3: Amount spent by TCS for CSR activities during FY 2014-15

Sr.

No

.

CSR Project or

Activity identified

Sector in which the project is covered with

local area

Cumulative

Expenditure

upto the

reporting

period ( ₹ )

1 Training and educating

children, women,

elderly, differently-

abled, scholarships,

special education and

increasing

employability

Promoting education, including special

education and employment enhancing vocation

skills especially among children, women, elderly

and the differently-abled and livelihood

enhancement projects

(Pan India)

324,336,801

2 Disaster relief, tech

support for hospitals

including cancer

institute’s, financing

hygienic sanitation

Eradicating hunger, poverty and malnutrition,

promoting preventive health care and sanitation

including contribution to the Swatch Bharat

Kosh set up by the Central Government for the

promotion of sanitation and making available

safe drinking water

(Pan India)

18,84,53,684

3 Child line software

support to track

missing children

Promoting gender equality, empowering women,

setting up homes and hostels for women and

orphans; setting up of old age homes, day care

centers and such other facilities for senior

citizens and measures for reducing inequalities

faced by socially and economically backward

groups.

(Pan India)

25,79,011

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4 Tree plantation drive Ensuring environmental sustainability,

ecological balance, protection of flora and fauna,

animal welfare, agro-forestry, conservation of

natural resources and maintaining quality of soil,

air and water including contribution to the Clean

Ganga Fund set up by the Central Government

for rejuvenation of river Ganga.

Velas & Mumbai (Maharashtra), & Chennai

(Tamilnadu)

4,74,300

5 Contribution to Prime

Minister’s National

Relief Fund & other

Central Govt. Funds

Contribution to the Prime Minister’s National

Fund or by any other fund set up by the Central

Government for Socio-Economic development

and relief, welfare of the scheduled castes, the

scheduled tribes , other backward castes, the

scheduled tribes, other backward classes,

minorities and women.

(Pan India)

1,48,67,748

6 Contribution to TCS

foundation and other

Trusts in Socio-

Economic development

and relief work

Various Sectors covered by Schedule VII of the

Companies Act, 2013.

(Pan India)

1,53,93,58,920

7 Support for the

restoration and

renovation of the

heritage structures

Protection of the Nation Heritage, Art & Culture

including restoration of buildings and sites of

historical importance and works of Art, setting

up of public libraries, promotion and

development of traditional arts & handicrafts.

(Mumbai, Maharashtra)

3,36,00,000

Sub-Total 2,10,36,70,464

Overhead 9,81,49,442

Total CSR Spend 2,20,18,19,906

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As mentioned in Table 1, TCS has spent ₹ 220.18 Cr towards CSR activities. The prescribed

CSR expenditure (2% of average PAT) was ₹ 285 cr. ₹ 64.82 Cr is unspent because some of

the large programs such as providing hygienic sanitation facilities for girl students in schools

across country are multi- year projects.

3.2.4 Tata Motors 2014-15: Tata Motors spent significant amount on CSR in-spite of AVG.

PAT showing loss. Table 3.4 gives the details of CSR expenditure during FY 2014-15.

Table 3.4: Amount spent by Tata Motors for CSR activities in 2014-15

Sl

No

CSR Project /

Activity

Sector in

which

Project is

covered

Local Area / State & District where

project is undertaken

Cumulative

spent up to

the reporting

period (in ₹

Cr)

1 Skill

development

and vocational

skills in

automotive and

non-automotive

sector

Employability

& enhancing

skill

development

Jharkand - East Singhbum; Uttar

Pradesh - Lucknow and Barbanki;

Uttarakhand - Udham Singh Nagar;

Maharashtra - Nasik, Aurangabad,

Nagpur, Pune, Mumbai; Gujarat -

Ahmedabad; Karnataka - Dharwad;

Pan India

4.86

2 Promoting

primary and

secondary

education in

rural & socially

/ economically

backward

communities

Promoting

education

Jharkand - East Singhbum; Uttar

Pradesh - Lucknow and Barbanki;

Uttarakhand - Udham Singh Nagar,

Nainital; Maharashtra - Thane, Pune,

Mumbai; Madhya Pradesh - Jabalpur;

Gujarat - Ahmedabad; Karnataka -

Dharwad, Dakshin Kannada

9.04

3 Preventive and

curative health

services in

Eradicating

Hunger,

Promoting

Jharkand - East Singhbum; Uttar

Pradesh - Lucknow and Barbanki;

Uttarakhand - Udham Singh Nagar,

3.14

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Communities preventive

healthcare,

Malnutrition,

Promoting

Preventive

healthcare and

sanitation and

safe drinking

water

Almora; Maharashtra - Thane,

Mumbai; Gujarat - Ahmedabad;

Karnataka - Dharwad

4 Ensuring

environmental

sustainability

through

awareness and

protection of

natural habitats

Ensuring

environmental

sustainability

Jharkand - East Singhbum; Uttar

Pradesh - Lucknow and Barbanki;

Uttarakhand - Udham Singh Nagar,

Nainital; Maharashtra - Pune, Thane,

Mumbai; Gujarat - Ahmedabad;

Karnataka - Dharwad

1.46

5 Administrative overheads and Capacity Building cost 0.12

Total 18.62

Note: Tata Motors spent 18.62 Cr towards CSR in spite of incurring loss.

3.2.5 Tata Power

Tata Power has been actively working on five thrust areas in CSR.

Primary education with focus on girl child

Health and drinking water

Livelihood and employability

Social capital and infrastructure

Inclusive growth

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The company has ramped-up CSR capabilities and operations across all locations by bringing

robustness to systems and processes to ensure effective programs which delivers long term

impact and change to the community. Table 3.5 below give the details of CSR activities during

FY 2014-15.

Table 3.5: Amount spent by Tata Power for CSR activities during FY 2014-15

Sr.

No.

CSR Project or

Activity

identified

Sector in which

the project is

covered with

local area

Area Cumulative

Expenditure up to

the reporting period

1 Augmenting

Primary Education

System with

emphasis on Girl

Child Education

(Focus Areas: E-

Learning, Adult

Literacy,

Scholarships,

Special Coaching,

School

Infrastructure,

Mainstreaming

drop-out students)

Promotion of

education

Local Areas : Maval,

Mulshi (Hydros),

Trombay, T&D License

Area, Jojobera, Tiruldih,

Naraj Marthapur,

Haldia, Dherand,

Gadag, Khandke, Supa,

Agaswadi,

Poolawadi,Samana

386 lakh ₹

2 Building and

Strengthening

Health Care

Facilities

including Safe

Drinking Water

(Focus Areas:

Promoting

preventive

healthcare and

sanitation and

making available

safe drinking

water

States :

• Maharashtra

• Jharkhand

• Odisha

• West Bengal

• Karnataka

• Tamil Nadu

219 lakh ₹

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Mobile Health

program, Behavior

Change

Communication,

Safe Drinking

Water and

Hygiene, Health

Infrastructure,

Women & Child

Health Awareness)

• Gujarat

Districts:

• Pune

• Mumbai

• Singhbhum East

• Saraikela Kharsawan

• Cuttack

• Haldia

• Raigad

• Gadag

• Ahmednagar

• Satara

• Udumalpet

• Jamnagar

3 Enhancing

Program on

Livelihood and

Employability

(Focus Areas:

Skill

Development,

Vocational

training, Promote

Livelihood

practices among

farmers/

fishermen, Income

Generation

activities for

Women Self Help

Groups)

Livelihood

enhancement

projects;

Promoting

gender equality,

empowering

women and

measures for

reducing

inequalities

faced by socially

and

economically

backward groups

1095 lakh ₹

4 Building Social

Capital and

Infrastructure

(Focus Areas:

Rural

development

projects;

Empowering

1028 lakh ₹

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Institution

Building,

Participatory Rural

Development

Works, Women

empowerment

training programs)

women

5 Nurturing

Sustainability for

Inclusive Growth

(Focus Areas:

Rural Energy,

Promoting

Sports/Games,

Support to Natural

Calamity, Tree

plantation,

Employee

Volunteering)

Training to

promote rural

sports, nationally

recognized

sports; Socio-

Economic

development

158 lakh ₹

6 Community

Welfare- Others

Rural

Development

Projects

227 lakh ₹

Total 3113 lakh ₹

Note: Total amount to be spent for the financial year (2% of average net profit of the company

for the last three financial years) is ₹ 29.8 Cr, but Tata Power spent ₹ 31.1 Cr during the

financial year 2014-15, which is higher than the prescribed CSR expenditure as per Companies

Act 2013.

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3.2.6 Tech Mahindra

The Tech Mahindra limited has established the Tech Mahindra Foundation (TMF) and Mahindra

Educational Institution (MEI). The TMF has been focusing on implementation projects related to

education and employability, while MEI implements higher education projects. A brief profile of

the projects by TMF and MEI are given below. Table 3.6 give the details of CSR activities of

Tech Mahindra FY 2014-15.

Table 3.6: Amount spent by Tech Mahindra for CSR activities during FY 2014-15

Sr.

No.

CSR Project

/ Activity /

Beneficiary

Sector Cumulative

Expenditure up

to the reporting

period

(in ₹ Cr )

1 Employability Promoting education, including special education

and employment enhancing vocation skills

especially among children, women, elderly, and

the differently-abled and livelihood enhancement

projects

10.42

2 School

education

Same as 1 17.58

3 Technical

Education

Same as 1 22.50

4 Total 50.50

Note: The prescribed CSR expenditure for Tech Mahindra for the FY 2014-15 was ₹30.88 Cr

(i.e. 2% of ₹1,544 Cr). Tech Mahindra spent ₹50.50 Cr against the mandated spend of ₹30.88

cr. It is heartening for a researcher to know that Tech Mahindra spent towards CSR activities,

substantially higher than the amount prescribed under the Companies Act, 2013.

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3.2.7 Titan

The Annual report of Titan (2014-15) presents only the CSR project details. The expenditure

incurred in each activity is not mentioned separately. However the cumulative CSR expenditure

is available in the report which is discussed in Table 3.7 give the details of CSR activities of

Titan FY 2014-15.

Table 3.7: CSR activities conducted by Titan during FY2014-15

CSR Programs CSR projects

Focus on the girl child through

education and other interventions

1. Titan Kanya – Education to dropout children /

government schools, Titan scholarship, school adoption

2. Health and hygiene, including toilet construction in girl

schools

3. Employability skill development – Vocational training

for Kanya Girls

4. Education Support for Tribal children / Teacher training

Employability skill development 1. Skill development – Retail focus

2. Skill development pilot for long term in select areas –

School of Excellence

Celebrating Indian Arts/Crafts

and Indian Heritage

1. Create an excellence recognition program that would

support communities in the space of Arts and Crafts

2. Adoption of 2-3 Communities in the space of crafts as

Pilot for Holistic Development

3. Explore and Pilot with two Culture/Heritage Projects

Responsible Citizenship Happy Eyes - Eye Care

Uttarkhand Rehabilitation

Other local causes as when required

Titan’s CSR expenditure for 2014-15 is ₹ 12.32 cr. The prescribed CSR amount is ₹ 19.36 Cr.

(2% of average PAT). The unspent amount is ₹ 7.04 Cr., which is carried forward to next year.

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3.2.8 Wipro

Wipro’s CSR policy rests on three important pillars:

a. The Strategic: Wipro chooses domains and issues to engage with that are force multipliers for

social change and sustainable development. Social responsibility is as much about being a

sustainable organization as it is about external initiatives. Therefore, some of Wipro’s areas of

engagement lie at the convergence of business goals and social purpose.

b. The Systemic: Within the chosen domains, Wipro chooses to engage on systemic issues that

require deep, meaningful and challenging work. Given the nature of social change, this implies

commitment over the long term, typically for several decades because real, genuine change does

that long to happen.

c. The Deliberative: Wipro emphasizes on depth and on long term commitment implies a

deliberative approach that precludes spreading Wipro’s thin or engaging in ‘Cheque book

philanthropy’. By implication, this also means that Wipro is wary of expanding and growing

social programs as ends in themselves. Table 3.8 give the details of CSR activities of Wipro in

2014-15.

Table 3.8: Amount spent by Wipro for CSR activities during FY 2014-15

Sr.

No.

CSR Project /

Activity /

Beneficiary

Sector Location of the project /

Program

Cumulative

Expenditure

up to the

reporting

period

(in ₹ Mn )

1 Providing

preventive and

curative health

services with

specific focus on

malnutrition and

infant mortality

Community

Healthcare

Amalner & Aurangabad

(Maharashtra), Mysore &

Tumkur (Karnataka),

Hindupur (Andra -Pradesh),

Haridwar (Uttarkhand),

Nagapattinam (Tamil Nadu)

12.7

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rate

2 Education for

Underprivileged

in proximate

communities

Education for Under-

privileged

Mumbai, Pune, Gadchiroli

(MH), Bangalore

(Karnataka), Hyderabad

(Telangana), Kolkata

(WestBengal), Chennai

(Tamil Nadu), New Delhi

26.0

3 Systemic reform

initiatives in

school education

in India, in the

areas of ecology,

social science,

languages and

affective

education,

material

development,

public advocacy,

assessment

reform, teacher

capacity building,

strengthening the

school system

through

community and

systemic

engagement

Education : Systemic

Reforms

Bongaigaon, Kokrajhar

(Assam), Kolkata (West

Bengal), Delhi, Punjab,

Udaipur, Jaipur, Phagi

(Rajastan), Bhopal (Madhya

Pradesh), Kutch, Panchmahal

(Gujarat), Mumbai

(Maharashtra), Bangalore,

Koppal, Chamrajnagar

(Karnataka), Chennai (Tamil

Nadu), Kerala

71.7

4 Initiatives in

Education of

Education for

Children with

Delhi (Delhi), Hyderabad

(Telangana), Bengaluru

24.4

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children with

Disability

Disability (Karnataka), Jaipur

(Rajasthan), Pune

(Maharashtra)

5 Initiatives in

sustainability

education in

schools and

colleges across

India

Sustainability

Education

All parts of India 25.1

6 Program of higher

education in

engineering and

technology linked

to skills

development for

the IT industry

Higher Education for

skills building

Bengaluru 772.5

Initiatives in

improving

education in

engineering

colleges in India

Higher Education All parts of India 8.0

7 Ensuring

environmental

sustainability,

ecological

balance, Agro-

forestry

Water Bangalore 4.1

Biodiversity Bangalore, Pune, Mumbai 8.1

Energy Bangalore, New Delhi 361.0

Waste Management Bangalore 1.4

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Sustainability

Advocacy and

Research

All parts of India 7.4

8 Rural

Development

projects

Rural livelihood

programs

Uttarkashi (Uttarkhand),

Bhubaneswar(Orissa),

Chennai (Tamil Nadu)

4.6

Total 1327.0

Note: Total amount to be spent for the financial year (2% of average net profit of the company

for the last three financial years) is ₹ 1,283 Million, but Wipro spent ₹ 1,327 Million during the

financial year 2014-15, which is higher than the prescribed CSR expenditure as per Companies

Act 2013. All CSR Programs of Wipro are executed and implemented through Wipro’s partners

or implementing agencies.

The data in the previous pages reveals the facts about CSR implementation after the mandate

given by Companies Act, 2013. It is interesting to note that all the selected companies spent 2%

or more of average PAT towards CSR activities. Is it because, 2% CSR is mandatory? Or is it a

practice of India Inc. to dwell in philanthropic and socially responsible activities? In case the

mandate says in the future that 4% has to be for CSR, do the Corporate welcome such move?

CSR activity whether mandatory or voluntary, the spirit behind such activity should be above all

mandatory requirements. It is observed that CSR was not new to Indian Companies. To

understand the type of activities undertaken and the total amount spend on CSR before

Companies Bill 2012, which is a mile stone in the field of CSR, a review on CSR activities of

selected Companies is needed. The Company bill 2012 was passed by Loksabha (the Parliament

of India) on 18th December 2012. Table 3.9 give the detail of CSR expenditure of selected

companies before 2012.

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Table 3.9: CSR Expenditure of selected companies before Companies Bill – 2012

(FY 2011-12)

Name of the

Organization

Average PAT, in ₹ Cr

(Average PAT in the last 3

financial years: FY10, FY11

& FY12)

2% of PAT, in

₹ Cr

Actual CSR

Expenditure , in ₹ Cr

TCS 8935 179 51

Wipro 5152 103 NA

Infosys 7128 143 26

ITC 5201 104 NA

Tata Power 1117 22 9

Tata Motors 8437 169 15

Source: Gupta & Arora, 2013. Corporate Social Responsibility: A business perspective. The Management Accountant. The Journal of CMAs. 48:

6: 662-664.

When the statistics of CSR expenditure for the FY 2014-15(As mentioned in Tables 3.1, 3.2, 3.3,

3.4, 3.5, 3.6, 3.7 & 3.8) is compared with CSR expenditure mentioned in Table 3.9, one realizes

how important it is to make CSR mandatory. It is observed that there is exponential increase in

CSR expenditure after Companies Act, 2013 came into force. It is also observed that all the

selected companies were investing in CSR activities before 2013 Act, through various

implementing agencies or foundations established by the respective companies.

3.3 CSR programs of selected Indian companies (2008-14)

Researcher mentioned the high lights of CSR activities of selected companies. The data is taken

from respective Annual Reports and Sustainability Report. The Data is not taken from any

Foundation reports. Further the data does not speak about the CSR activities conducted in any

other country apart from India. The focus of study remains CSR in India. The details are given

about CSR activities conducted outside the preview of the organization. The initiatives taken

regarding energy conservation, environment protection, recycling, waste management and safety

measures undertaken within the organization are not discussed.

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3.3.1 Infosys: Year 2008-14:

Infosys Foundation was set up in 1996 and Infosys Science foundation is set up in 2009. Most of

the CSR activities of Infosys are executed through these foundations. Apart from sponsoring and

donating to various programs conducted by these foundations, Infosys also invest in Health,

Safety and Environment protection through their program, “OZONE”.

The programs & initiatives under Ozone are conducted inside the various Infosys campus, which

is not highlighted in this study. The CSR initiatives conducted outside the purview of campus is

highlighted here.

All the details presented in Tables 3.10, 3.11, 3.12, 3.13, 3.14 & 3.15 are taken from Annual

Reports of Infosys.

Table 3.10: Highlights of CSR Activities of Infosys (2008-09)

Learning and Education Art, Culture & Health care Community Development

Sponsored libraries,

reading rooms in schools

and youth centers in rural

Karnataka.

Sponsored the

construction and provided

support in setting up a

high tech computer lab at

Gulbarga University,

Karnataka.

Sponsored several Teacher

Training Programs.

Under Spark program

35,000 students were

trained in one year.

Under Industry Academia

Partnership (IAP), 16,306

Sponsored Kogga Kamath’s

Yakshagana puppet show in

all districts in Karnataka and

Singapore

Sponsored Surabhi, a

traditional drama troupe from

Andhra Pradesh.

Donated funds to Hasta Shilpa

Trust in Manipal, Karnataka.

Sponsored performances by

the Samarthanam dance

troupe.

Sponsored music program

conducted by students of

Kalkeri Sangeetha Vidyalaya,

Dharwad, Karnataka.

Partnered with Adima, an

Partnered with Sathi (an

NGO), and helped in

rehabilitating street children

in Delhi, Patna and Kanpur

Trained destitute women

from Maharashtra through

BAIF, a self help group, to

earn their livelihood.

Sponsored Jnana Vikasa, a

program that trains rural

women in hygiene, health,

nutrition, infant care, literacy

and vocational skills.

Sponsored the rehabilitation

of devdasis and their children

in Raichur, Karnataka.

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students from 186 colleges

were covered. IAP started

in 2004 to enhance the

quality of education in the

information technology

space.

Aspiration 2020, a contest

that fosters Creativity,

Team work & Innovation

in building new software

programs was organized.

17,200 students

participated in this

program

organization in Kolar district,

Karnataka, to train rural artists

in the local art and culture

Initiated and completed the

construction of Sankara Eye

Hospital

Provided equipments,

medicines and financial help

to Govt. hospital and reputed

missionary hospitals in

Tamilnadu, J&K,

Maharashtra, Bihar, Kerala &

Karnataka.

Sponsored the rehabilitation

of tribal communities by

training them in vocations

such as agriculture,

horticulture, sericulture,

floriculture, dairy farming,

poultry, welding and

carpentry.

Sponsored rehabilitation

programs for those affected

by the Orissa floods in

September, 2008

Table 3.11: Highlights of CSR Activities of Infosys (2009-10)

Learning and Education Healthcare, Art,

Culture and Sports

Social Rehabilitation and

Rural Upliftment

Distributed the Kanada and

English story book series

‘Chandamama’ in 3158 schools in

rural Karnataka.

Assisted purchase and supply of

books in school across Karnataka

and Andhra Pradesh benefiting

over 4500 poor students.

Awarded scholarships to

meritorious students from

economically weaker families at

locations where Infosys

Foundation Development Centers

Donated corpus funds to

various medical service

centers in Kerala,

Jammu, Bihar and

Karnataka.

Supported Multiple

Sclerosis Society of India

(MSSI), a voluntary

organization.

Helped Chitraprakashana

Charitable Trust in

constructing

rehabilitation center for

Partnered with Vanrai Trust

in Pune for supporting

farmers in obtaining crop

loans.

Sponsored development

programs aimed at uplifting

the life of devdasi women.

Donated sewing machines to

500 destitute women in rural

Karnataka and Andhra

Pradesh.

Supporting the rehabilitation

of street children in Delhi,

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are located all over India.

Instituted scholarships in various

subjects for pursuing PhD at

Gulbarga University, Karnataka

and the Harishchandra research

institute, Allahabad, Uttar

Pradesh.

Funded research products at

Bhandarkar Oriental Institute and

Harishchandra Research Institute.

Sponsored school students and

provided infrastructure support to

schools in the states of Orissa,

Kerala, Maharashtra and

Karnataka, and aided the

construction of toilets in Chennai

schools through SNEHAM, the

Infosys employee CSR

foundation.

Established Science and

Mathematics labs at several

locations in Andhra Pradesh.

Donated computers to learning

centers in Bangalore run by

Prerana, an NGO.

Instituted prizes for the winners of

International Science Olympiad.

Provided monetary support for

translating and publishing the

treatise, Vajnalkya Smriti with

Mitaksara, in association with

homeless at H. D. Kote,

Karnataka.

Supported Unnati Centre,

an organization dedicated

to training and helping

underprivileged youth.

Sponsored theater

activities at Ranga

Shakara for a year.

Sponsored traditional

plays from Maharashtra.

Sponsored the

publication of “Research

and Documentation on

Metal Craft of

Karnataka” by partnering

with the Crafts Council

of Karnataka.

Provided monetary

support to old and infirm

musicians and painters

across India.

Provided a corpus fund to

Bharatiya Vidya Bhavan,

Pune and sponsored the

DVD production of

Kumaravyasa Bharata

Vachana recitation by

Mathoor Krishnamurthy.

Sponsored 4

underprivileged athletes

Patna and Kanpur through

the NGO, Sathi.

Provided material aid to 1000

flood affected families in

Karnataka and Andhra

Pradesh.

Provided aid to orphanages

and physically challenged

children in Karnataka, Tamil

Nadu and Maharashtra.

Provided aid to victims of

devastating cyclone in West

Bengal in collaboration with

Ram Krishna mission and

Akansha, the Infosys

Bhubaneswar development

center

Provided monetary support

for the families of martyrs of

the Indian army.

Empowered over 7,50,000

women in 3 districts of

Karnataka by training them

on hygiene, health, nutrition,

livelihood, literacy and

sanitation through an

experimental program called

Jnanavikasa.

Sponsored the airfares of

women of Indian origin who

faced inhuman treatment at

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Gulbarga university and students

of the Chennai Mathematical

Institute to undergo soft skill

development and effective

communication skill courses

respectively..

This year, the number of students

benefitted under Spark Program

reached 1, 00,000.

22,982 students participated in the

2010 edition of the Aspiration

2020 contest.

Supported the activities of Alva’s

Education Foundation,

Mangalore.

to get training at the

Usha School of Athletics

run by P. T. Usha.

Provided monetary

assistance to Geetha Bai,

a medal winner at the

national power lifting

championships.

the hands of their employers

but were unable to return

home.

Table 3.12: Highlights of CSR Activities of Infosys (2010-11)

Learning and Education Healthcare, Art,

Culture and Sports

Social Rehabilitation

and Rural Upliftment

Awarded a cash reward of ₹10,000

to each team that participated in the

Olympiad Science Congress through

the Tata Institute of Fundamental

Research

Awarded scholarships to 4,000

meritorious students from

economically weaker backgrounds.

Awarded 10 scholarships to

meritorious PhD students in various

faculties at Gulbarga University.

Supplied books and education

Completed the

construction of Standard

Care & Rehabilitation

Centre for mentally ill

homeless persons run by

the Chittaprakash Trust

in H. D. Kote, Karnataka.

Supplied mobile

incubators to different

hospitals on an

experimental basis for

the care of poor patients.

Constructed 2,541 houses

for flood victims in

Raichur and Yadgir

districts.

Donated sewing

machines to 500 destitute

women in rural Karnataka

and Andhra Pradesh and

helped them earn a living

and lead respectable lives

Supported rehabilitation

of 914 street children in

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materials to the Door Step Mobile

School that provides free education

to underprivileged children in Pune.

Helped in part in the construction of

school buildings and toilets in

Andhra Pradesh, Chennai,

Maharashtra, Bihar and Madhya

Pradesh.

Donated furniture to colleges,

schools and libraries in Maharashtra

and Karnataka .

Donated computers to schools in

Karnataka, Andhra Pradesh and

Maharashtra

Assisted in the renovation of the

library at the Gokhale Institute of

Public Affairs that houses 50,000

books.

Through the Manohar Grantha Mala,

helped publish the unpublished

works of writers of yesteryear for

the purpose of documentation

Sponsored the first International

Sanskrit Book Fair held in

Bangalore.

1,75,000 students were benefitted

under Spark Program in this year.

The total number of students

benefitted under Spark Program till

2011 is 2,80,000.

1,20,000 students were trained under

Supplied food to in-

patients suffering from

leprosy, tuberculosis,

HIV and eye conditions

in rural Karnataka.

Jnanavikasa program

continued this year.

Sponsored the

publication of a book on

Kantha embroidery that

speaks of the tradition of

Kantha and its evolution

into a highly valued art

form.

Sponsored Yakshagana

Puppet shows.

Sponsored stage theatre

events and shows by

various troupes, both

local and international

for a year.

Sponsored music

concerts by 50 musicians

through the Bharatiya

Vidya Bhavan.

Sponsored the

publication of Karnataka

Kala Darshana.

Sponsored the

publication of Kannada

plays, short stories and

Delhi through the NGO,

Sathi.

Supported the

rehabilitation of 920

devadasi women and

1,240 devadasi children.

Sponsored the training of

300 tribal persons in

agriculture, horticulture,

sericulture, floriculture

bee-keeping, farm

machinery operation and

maintenance, fishery,

dairy and poultry farming,

welding and carpentry.

Supported orphanages

and schools for the

physically handicapped,

the visually impaired and

the hearing impaired in

Karnataka, Tamil Nadu

and Maharashtra.

Provided support to

development work in

Bihar, Madhya Pradesh,

Orissa and Andhra

Pradesh through the Sri

Kottala Basaveshwara

Bharatiya Sikshana Samiti

Sedam.

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IAP Program.

34,576 students participated in

Aspiration 2020 contest.

novels by Masti

Venkatesh Iyengar.

Table 3.13: Highlights of CSR Activities of Infosys (2011-12)

Learning and Education Healthcare, Art,

Culture and Sports

Social and

Rural

Development

Sponsored the 7th Kannada Vijnana Sammelana

and 4th National Women's Congress at Gulbarga

University.

Offered scholarship programs for meritorious

but economically poor students in Karnataka and

Hyderabad.

Awarded scholarships to meritorious final year

students of Medical Sciences in Bellary.

Awarded 585 scholarships to poor and

meritorious students through Prerana, an NGO in

Raichur and Bangalore, and Vidya Poshak in

Dharwad and Shri Kottala Basaveshwara

Bharateeya Shikshana Samithi in Sedam. The

Foundation contributed over2 cr in scholarships.

Helped the publication of Manohar Grantha

Mala, the unpublished works of yesteryear

writers and aided the archival process.

Donated funds to Isha Education towards the

construction of six classrooms at the Cuddalore

Rural School, Tamil Nadu.

Donated funds for the distribution of notebooks

to students affected by the floods in

The construction of rest

houses at the National

Institute of Mental

Health and Neuro

Sciences (NIMHANS),

Bangalore.

Creation of a corpus in

several hospitals for

treating poor patients.

A total of 10 hospitals

serving the poor have

been beneficiaries.

Contribution of critical

life saving medical

equipment such as

ambulances,

incubators, neo-natal

resuscitation

equipment, drugs and

medical facilities have

been contributed to

various government

Construction of

2,262 houses in

Gulbarga,

Yadgir,

Raichur,

Dharwad and

Belgaum

districts for

people whose

homes were

damaged and

livelihoods

threatened by

the devastating

flood of 2009.

The Foundation

spent around

30 Cr. on this

project.

Sponsorship of

airfare for 20

destitute women

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Bhubaneswar.

1, 30,000students benefitted under Spark

program. With this the number of beneficiaries,

till 2012 reached 5, 00,000 students.

1,500 faculty members were trained under IAP

program (Campus connect), who, in turn trained,

35,000 students. Total number of beneficiaries of

IAP program by end of FY2011-12 are 7,200

faculty members, 1, 53,000 students of 474

Engineering colleges. 45,611 students

participated in Aspiration 2020 program.

hospitals benefitting

thousands of

underprivileged people.

Supported music

concerts by 12

musicians through the

Bharatiya Vidya

Bhavan.

Theater events and

shows by various artists

and troupes.

(of Indian

origin) in

Bahrain.

Construction of

400 houses for

flood victims in

Andhra

Pradesh.

Support for the

rehabilitation of

1,000 street

children in

Delhi

through Sathi,

an NGO.

Supply of food

and clothing for

flood victims in

Odisha.

Table 3.14: Highlights of CSR Activities of Infosys (2012-13)

Learning,Education, Science and Innovation

The SPARK is a day long Program that includes 4 programs: On campus events, the Rural

Reach Program (RRP), Catch Them Young (CTY) and SPARK GURU.

1,16,836 students were benefitted under on campus events. 4,315 faculty members were

benefitted. 3,233 employee volunteers (Infocians) participated in this Program.

42, 622 students were benefitted under RRP.

369 students were trained under CTY Program. 350 employee volunteers (Infocians)

participated in this Program.

298 faculty members under SPARK GURU program. 36 employee volunteers participated in

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this program.

Aspiration 2020, a contest that fosters Creativity, Team work & Innovation in building new

software programs. 96,570 students participated in 2012 addition of the Aspiration 2020

contest from 20 Indian states.

Over 50 employees have availed the facility of sabbatical policy of Infosys, which enables them

to get involved in community development projects, while receiving monetary support from

Infosys limited.

Employee driven CSR group Akanksha in Bhuvaneshwar has set up a library for Tanda village

school. Arpan in Chandigarh distributed stationary for 1900 children.

Mamata in Hyderabad adopted five schools in Pochram and provided them with infrastructure

and sports material. Samarpan in Bangalore distributed notebooks and school-bag kits to over

45,000 children as part of the Notebook Drive (NBD).

Soften in Mysore held a computer awareness session for school children, and a monitoring

program for the Karnataka State Road Transport Corporation.

Infosys in Australia donated two water filters worth ₹ 40,608.92 to a school of 300 students;

employees also participated in the Random Hacks of Kindness (RHoK) initiative.

Sparsh in Pune provided financial support for 122 visually challenged students and 32 students

from economically disadvantaged families.

Prerana in Mangalore sponsored ₹ 17, 21,047 in scholarships to 573 students, including 95

students who are pursuing professional courses.

The Association for Computing Machinery (ACM), Infosys Foundation Award for ₹

81,43,500 is given to young scientists, computing educators and researchers. Jeffry Dean and

Sanjay Ghemawat are the recipients of 2012, ACM Infosys award in Computing sciences.

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Table 3.15: Highlights of CSR Activities of Infosys (2013-14)

Learning, Education, Science and Innovation

As part of SPARK over 36,000 students were benefitted during this year. Since its launch in

2008, the program has reached over 8, 78,000 students.

65,000 students from 20 Indian states participated in Aspiration 2020 contest this year.

The sabbatical policy enables employees to participate in community development projects.

Till date 47 employees have availed themselves of this sabbatical option.

My School is an initiative by the Pune campus employees. This initiative is supported by

senior leadership and Infosys foundation.

The Infosys Foundation made an endowment to institute ACM award, which carries a prize

of US$175,000.

3.3.2 ITC (2008-2014)

ITC’s Social Investments Program is driven by the needs and concerns of two important

stakeholders: The rural households aligned to ITC’s agri-businesses and families residing in the

vicinity of ITC.

Table 3.16: Highlights of CSR activities by ITC (2008-09)

Community Development and Education Environment and Other

activities

e-Choupal is a digital infrastructure created by ITC that

enables even small and marginal farmers, who are delinked

from the formal market, to access relevant knowledge and

agricultural extension services. The e-Choupal network

benefits more than 4 million farmers through 6,500 internet

kiosks in 40,000 villages across 10 states.

Integrated Agriculture Development: The program promotes

a combination of solutions for optimizing water management

and enhancing farm productivity. 61 group irrigation units, 4

drip irrigation units, 898 demonstration plots, 322 vermi-

composting units and 228 super composting units were

installed benefiting 1,751 households in 2008-09.

To ensure the commercial

viability of plantations, ITC’s

R&D centre at Bhadrachalam

developed high yielding, disease

resistant and site-specific clones.

This program has not only

created a sustainable source of

livelihood but has also brought

in a multiplicity of benefits by

creating a large green cover that

contributes significantly to

ground water recharge, soil

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Livestock Development Program: The program assists small

and landless farmers to upgrade livestock quality through

cross breeding by artificial insemination to boost milk

productivity by a factor of 6-9 times leading to threshold

increase in household incomes. Initiated in 2004-05, the

program has 121 Cattle Development Centers covering 2,592

villages during 2008-09. These centers have performed 2.77

lakhs artificial inseminations till 2008-09.

Promoting Gender Equality and Empowering Women: ITC's

initiatives provide sustainable economic opportunities to

poor women in rural areas by assisting them to form self-help

groups that enable them to build small savings and finance

self employment and micro enterprises. There are 1,023 self

help groups with 10,614 members till 2008-09. More than

22,600 women earn income as self-employed workers or as

partners in micro enterprises

Achieve Universal Education:

The programs are aimed at increasing chances of

employability either through imparting training in skills or

better education. 83,671 students from 760 schools were

benefitted in the FY 2008-09 under this Program

conservation and carbon

sequestration. This program

benefitted 2,569 people of 48

villages where 2,392 hectares

plantation area was created in

2008-09.

Recognizing the vital role that

water plays in the rural

economy, ITC promotes

watershed projects in water

stressed area. 8,862 hectares was

covered under watershed area in

2008-09. It is estimated that

project will generate 8 lakh man-

days of employment per year.

The total area covered till 2008-

09 under this project is 43,841

hectares benefiting 45,000

households. This includes the

provision of critical irrigation to

about 21,942 hectares through

2,535 water harvesting structures

Table 3.17: Highlights of CSR activities by ITC (2009-2010)

Community Development and Education Art and Culture, Environment and Other

activities

Expanding Off-farm Income Portfolios: This

strategy aims to reduce the disproportionate

dependence of rural households on land for

supporting livelihoods with the help of two

initiatives: economic empowerment of women

ITC Sangeet research academy was set up

in 1978 to restore, maintain and preserve

tradition of classical music with all its

diverse forms and genres.

Inspired by ITC's vision, a host of illustrious

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and community development. Projects

implemented during 2009-10 stood at 66, spread

across 51 districts of Andhra Pradesh, Tamil

Nadu, Karnataka, Kerala, Orissa, West Bengal,

Bihar, Madhya Pradesh, Maharashtra, Rajasthan

and Uttar Pradesh. Together, these programs

reach out to more than 2.64 lakh households and

over 1.5 million individuals, who are directly

impacted by various programs spread over 3787

villages.

40,000 Villages reached by e-Choupal digital

infrastructure and 4 million farmers benefited

through this initiatives.

Livestock Development:

40 Additional Cattle Development Centres were

established during the year. 1.31 lakh artificial

inseminations (AIs) were performed. The year

saw 36,000 live births. The total number of

crossbred calves born to date, as a result of this

Program, stands at 1.04 lakhs.

Economic Empowerment of Women: A total of

1,035 SHGs were functional during the year, with

a membership of more than 14,000 women

handling a total micro-credit corpus of ₹ 1.79

crores. In addition, the groups raised ₹ 98 lakhs

as loans from banks for various income

generation activities during the year, 7,010

women were gainfully employed, either through

micro-enterprises (1,641) or as self-employed

(5,369), through income generation loans. The

total turnover of women-managed micro-

musicians have joined the academy, ready

to impart their knowledge to the next

generation, bringing back the old traditions

of the “Guru-Shishya Parampara” and

grooming many of today’s leading

musicians.

CII-ITC Centre of Excellence for

Sustainable Development: A joint creation

of the Confederation of Indian Industry and

ITC, the Centre of Excellence for

Sustainable Development is a unique

institution that constantly endeavors to

encourage corporate to embrace

sustainability by creating awareness,

promoting thought leadership, and building

capacity amongst corporations in the quest

for Sustainable Development. The area

covered under the forestry Program during

2009-10 was 13,333 hectares taking the

total to 1,03,466 hectares. Of this, the area

under social forestry during the year

yielding 19,996 tonnes of debarked wood.

The poor tribal farmers earned a gross

income of ₹ 3.60 crores at an average of ₹

31 thousand per farmer. To date, the Social

Forestry Program has created sustainable

livelihood opportunities for 19,376 poor

households by transforming 16,442 hectares

of land into productive plantations. These

meaningful interventions in watershed

development were further strengthened by

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enterprises during the year was ₹ 2.2 crores, the

bulk of which was accounted for by the sale of

raw and scented agarbattis and petty business.

These activities created 68,628 persondays of

employment and a wage bill of ₹ 25 lakhs for

poor women.

Primary Education and Sanitation: 45,415

students from 495 Schools were benefitted in FY

2009-10 under this program.

During 2009-2010, 79 group irrigation projects

were implemented covering 184 hectares, 230

composting units were constructed and 474

demonstration plots were promoted. In addition,

205 hectares under Integrated Pest Management

(IPM) spices and Medicinal Aromatic Plants

(MAP) were promoted during the year. 1002

farmers were directly benefited under this

Program.

several public-private partnerships that were

formed successfully during the year. The

total area under collaboration with

NABARD in the states of Andhra Pradesh,

Maharashtra, Rajasthan and Bihar stands at

34,000 hectares, to be covered over a period

of five years. 49,000 hectares will be

covered under the MoUs signed with the

Governments of Maharashtra and

Rajasthan. As a result of the MoUs signed

during the year, the total area targeted for

watershed development under various

partnerships increased to 83,000 hectares.

7,454 hectares was brought under soil and

moisture conservation and 278 large and

small water-harvesting structures were

constructed during the year

Achievements of ITC’s Social development initiatives in 2010-11 are:

Benefited over 4 million farmers in 40,000 villages through the e-Choupal rural digital

infrastructure.

Greened nearly 114,000 hectares of wastelands, by the Social and Farm Forestry Program,

creating as a result, over 51 million person days of employment

Irrigated over 64,000 hectares of dry lands, by its Watershed Development Initiative

Provided Animal Husbandry services to nearly 5,00,000 milch animals

Created sustainable livelihoods for over 37,000 rural women

Benefited over 2,47,000 children through its Supplementary Education Program

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Table 3.18: Highlights of CSR activities by ITC (2011-12)

Community Development Art and Culture, Environment and

and Education

ITC’s e-Choupals serve 40,000 villages and 4 million

farmers, making it the world’s largest rural digital

infrastructure.

Social Investments Program increased from 76 in the

last financial year to 101 this year. Covering over

4.37 lakh households from about 8,710 villages, the

projects were spread across 60 districts in the states

of Andhra Pradesh, Bihar, Karnataka, Kerala,

Madhya Pradesh, Maharashtra, Rajasthan, Tamil

Nadu, Uttar Pradesh, and West Bengal. 945 hectares

area harvested by the end of the year, yielding 28,451

tonnes of raw material.

Agri extension services as well as agri inputs were

provided to nearly 4,000 farmers during the year.

Integrated Animal Husbandry Program: 83 new

Cattle Development Centres (CDCs) were established

during the year, taking the total to 293 centres

covering more than 8,200 villages, resulting in 2.32

lakh artificial inseminations during the year. ITC’s

first PPP project in livestock development for 10

CDCs was sanctioned by NABARD for Hoshangabad

district (Madhya Pradesh)

The Women’s Empowerment Program covered over

16,000 women through 1,380 self-help groups (SHG)

with total savings of 285 lakhs. Cumulatively, more

than 39,000 women were gainfully employed either

through micro-enterprises, or were assisted with loans

to pursue income-generating activities

The Soil and Moisture Conservation

Program, designed to assist farmers in

identified moisture-stressed districts,

currently covers nearly 90,000 hectares.

442 water harvesting structures were

created in 2011-12.

Primary education and ealth &

sanitation:

The initiative’s focus is to minimize

drop-outs and ensure that every child is

in school and learning. It aims at

enriching the process of learning. It also

enhances the learning environment by

providing infrastructural support to the

government schools.

Over 19,000 new students were covered

through Supplementary Learning

Centers and Anganwadis. Of these, 952

first generation learners were

mainstreamed into formal schools. 919

youth benefited this year from the skill

development initiative.

To improve the health and sanitation

conditions in villages around the

Bhadrachalam, Kovai and Chirala units,

275 toilets were constructed. These

toilets are constructed in a radius of 10

kms of the factory. All these initiatives

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were undertaken on a cost sharing basis.

Achievements of ITC’s Social development initiatives from 2012 to 2014 are:

Strengthened the agri production base of nearly 4 lakh farmers

ITC’s Primary Education initiative has educated over 3,00,000 children

TC’s globally acknowledged e-Choupal initiative is the world’s largest rural digital

infrastructure benefitting over 4 million farmers

ITC’s Women’s Empowerment initiative has created nearly 40,000 sustainable livelihoods.

ITC’s Livestock Development initiative has provided animal husbandry services to over

10,00,000 milch animals.

ITC’s Social and Farm Forestry initiative has generated over 70 million person-days of

employment.

3.3.3 TCS (2008-2014): Nearly half the dividend amount paid out by TCS goes to the various

philanthropic trusts owned by Tata Sons Ltd, into funding the various community initiatives they

support. All the CSR initiatives of TCS is encapsulated in 2 tables: Table 3.19 and 3.20.

Table 3.19: Highlights of CSR activities of TCS (2008-09)

Education and Skill building Health Affirmative action and other

initiatives

Organized Rural IT Quiz in collaboration

with the Government of Karnataka, Saw

a record participation of 1.2 million

students from schools in rural areas in

2007 and 2008

‘InsighT’, a 72-hour IT and soft skills

camp for pre-university students, deploys

the Case Study methodology to provide

students experience with real life

projects, was conducted. Since 2007,

‘InsighT’ has covered over 1500 students

in Chennai, Coimbatore, Kochi, and

Low Vision Aid, a

digital image

processing

technique, to assist

people with low

vision to increase

their visual acuity

by increasing

context sensitivity.

The solution can be

incorporated in set

top boxes/DVDs to

Geo-Vun, a decision support

system that graphically

displays the topography of the

Sanjay Gandhi National Park

in North Mumbai, was handed

over to the park authorities in

March 2009. The system will

help to check illegal

encroachment, find remedial

measures to control / prevent

forest fires, implement

measures to prevent poaching

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Mumbai.

The Computer-based Functional Literacy

(CBFL) program has served over

1,20,000 learners in pilot studies all over

India, with offerings in nine Indian

languages and development of teaching

in Arabic and Spanish now underway.

mKrishi: the mobile based agro advisory

system, enables farmers to access

agriculture based advice in local

languages. Using graphic and voice

formats to purvey information, the

system is being run on a pilot basis at

three locations in Maharashtra and at one

site in Uttar Pradesh.

enhance TV

viewing for the

visually impaired.

TCS’ effort is

focused on

enhancing an

algorithm that will

be computationally

inexpensive

and stop plundering of forest

wealth.

The TCS-Education World

Teachers Award to honor

teachers who have exhibited

innovative techniques in

teaching and have been an

abiding inspiration to students.

In 2008, the Award drew

18,000 nominations from

across India.

8443 TCS employees were

involved in voluntary CSR

activities and contributed a

total of 26228 volunteering

hours

Table 3.20: Highlights of CSR activities of TCS (2009-14)

Education and Skill Building Philanthropy and

Community Engagement

and Health

Affirmative actions, other

initiatives

and Volunteering

mKrishi: The program reached

20,800 farmers in 8 states by 2012.

Computer based functional

literacy: This program has reached

1,86,141 people by 2012.

ALP (Adult Literacy Program):

Since its inception, the ALP

program has reached out to 2,02,

051 beneficiaries.

Philanthropy: Nearly half

the dividend amount paid

out by TCS goes to the

various philanthropic trusts

that own Tata Sons Ltd,

into funding the various

community initiatives they

support.

TCS has invested $9.4

Volunteering: Over

100,000 TCS Associates

volunteered in 2009-10,

55,068 person hours were

spent in 2010-11, 58, 362

person hours in 2011-12,

90,828 person hours in

2012-13 and 96,499 person

hours in 2013-14 were

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Rural IT Quiz: 14,07,000 students

across Karnataka in 2009-10 and

1,45, 40, 000 students across India

in 2013-14 participated in Rural IT

Quiz.

TCS IT Wiz: The flagship

national event TCS Branded IT

Wiz is a popular quiz contest.

11,670 students in 2009-10 across

India, 2,00,000 students across

India in 2011-12, 700,000 students

in 2012-13 and 800,000 students in

2013-14 participated in this

contest. In 2014, TCS IT Wiz was

conducted across India and UAE.

Ek Mouka: This is an

Employability program for

underprivileged youth in

partnership with government

agencies and NGOs. 518 youth in

2009-10, 3,600 students in 2010-

11 and 7,828 candidates in 2011-

12 were trained under this

program. The initiative facilitated

the training and employment of

first women to graduate among

Totos, a tribe designated by

Government of India.

ACTC (Advanced Computer

Training Center): 65 visually

impaired persons in 2009-10, 117

million in CSR. Initiatives

from 2007-10.

Women empowerment

program: This program

started from waze village

in panvel near Mumbai has

grown into

multidimensional

development program, that

is also covering children

education and development

of local infrastructure.

Under this program 3,500

people benefitted in 2010-

11 out of which, 140

women were trained in

screen printing. In FY

2011-12, 45 women were

trained in screen printing,

clean drinking water was

provided in primary school

in Panvel, benfitting 550,

in Challera, New Delhi 300

children benefitted in

improving academic

performance and 190

people were benefitted

from the activities of this

program.

Healthcare: TCS has

developed a sustainable

involved in CSR activities.

TCS Maitree: A CSR wing

of TCS, has spear headed

various campaigns related to

environment, wild life,

occupational health and

safety.

TCS Maitree also supports in

tutoring classes in schools

based on the community

requests.

Marathon: TCS was the

associate sponsor of Mumbai

marathon from 2007 to 2012.

Employability: Since

inception, the BPO

employability program has

trained 34,353 students in 15

Indian states. More than

2000 students are employed

in TCS BPO. This program

is also expanded to rural

areas across 152 locations in

India.

In 2014, a new training

program was initiated to

promote employability of

students of engineering

colleges. 200 hour module

was designed to promote

employability in IT sector.

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visually impaired persons in 2012-

13 and 136 visually impaired in

2013-14 were trained under this

program. This Center is set up by

TCS-Maitree.

InsighT: IT awareness program

reached 1350 students in 2011-12

and 1433 students in 2013-14.

Udaan: A joint initiative between

TCS and National Skill

Development Corporation

(NSDC), Government of India, to

help Kashmiri youth improve their

employability. In 14 week training

program, 96 students graduated in

2012-13 and 65 students, of which

15 women trainees graduated in

2013-14.

Saakshar Bharat: National

literacy mission authority,

Government of India, invited TCS

for Sakshar Bharat program,

covered 700,00,000 by 2012 across

India.

Empower: Training program for

vendor reached 131 beneficiaries

in 2012-13 and 45 women were

trained in making eco-friendly jute

bags in 2013-14 under women

empowerment program.

AIP (Academic Interface

model to improve

healthcare and

environment of villages.

For example,

comprehensive solution for

children with cleft palates,

developed MIS for Impact

India Foundation, to reach

their curative and

preventive measures,

analyzed internal tools and

business needs of Mumbai

Mobile Creches and

designed an inventory

solution. Through these IT

solutions, TCS addresses a

variety of health related

issues.

Med-Mantra: a web based

intergrated hospital

management system

provided benefits to 36,000

patients in 2011-12,

1,25,000 in 2012-13 and

5,00,000 in 2013-14.

Software solutions: A

comprehensive MIS to

enhance patient care was

prepared by TCS that

helped 600, 000 surgeries

till 2011-12.

This program was conducted

in 4 engineering colleges in

Andhra Pradesh, Karnataka,

Madhya Pradesh and

Maharashtra.

Faculty Development

Program: 48 ITI teachers

were trained in the couses

run by (Industrial Training

Institutes (ITI) in Kolkata,

Bangalore and Mumbai in

2012-13 and 106 faculty

across 8 states in 2013-14.

Affirmative actions: TCS

has sanctioned 20 boys and

20 girls belonging to

scheduled castes, in 2 hostels

run by Manuski.Company

has provided water filters,

computers, broadband

connection and a library to

Manuski hostel. TCS has

contributed Rs. 350,000

towards scholarships through

Foundation for Academic

Excellence and Access

(FAEA) to help SC/ST

students studying in

professional courses.

TCS has been supporting

students through FAEA since

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Program): 616 institutes in India

benefitted from this program in

2012-13. In FY2013-14, 14,934

workshops were conducted under

AIP, reaching 1,43,687 students. In

addition, 278 faculty development

programs were also conducted

which reach, 9438 faculties.

Under AIP program, workshops

for faculty and students were

organized and research

scholarships and student awards

were given. In 2013-14,134

research scholars were supported

in pursuing PhD in 31 institutes

across India.

TCS sponsors half the tuition fee

of 7 children in the organization,

Vidhya and Child in Gurgaon.

TCS employees also volunteer in

this organization for teaching

mathematics, English and soft

skills.

Comprehensive hospital

management system was

designed for TATA

medical center in 2012-13

and 2013-14. In 2012-13

and 2013-14 consultancy

was provided to NGOs

such as Operation Smile,

Retina India Foundation

and Childline India

Foundation. A CSR Tech

team also prepared a case

management system in

tracking cases of human

trafficking for child line

India foundation.

Healthcare

infrastructure:

2009.

BriDgeIT: Is a unique

project to demonstrate the

use of IT as a key enabler in

school education, adult

literacy and creation of

entrepreneurs. In Uttar

Pradesh, covering 20

government schools in 12

villages with computer aided

learning and digital literacy

modules. 1800 children and

500 adults were benefitted

under this program till 2014.

This a joint venture with the

National Confideration of

Dalit Organizations.

Other initiatives: TCS

funded the restoration of 274

old and rare books totaling

over 100,000 pages in the

university library in Mumbai.

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3.3.4 Tata Motors (2008-14): All the details of CSR initiatives from 2008-11 is presented in

Tables 3.21 to 3.23 are from the Sustainability Reports of Tata Motors. CSR activities from

2012-14 are highlighted after Table 3.23.

Table 3.21: Highlights of CSR activities by Tata Motors (2008-09)

Health Education , Employability , Environment

and other initiatives

To respond to the high number of leprosy

infection in Jharkhand, Nav Jagrat Manav Samaj

(NJMS) was established in 1981 as a front-end

society of Tata Motors, Jamshedpur Plant. NJMS

takes care of the lepers, maintains a hospital for

the infected patients and an elderly home for the

aged without family, and provides rehabilitation

for the patients and their families through Survey

Education and Treatment (SET) Method.

In this noble cause for the lepers, NJMS has

successfully decreased the rate of people

inflicted by leprosy from 22/ 1000 population to

less than 1/1000 in Jharkhand in little over a

decade.

As a responsible corporate citizen, Tata Motors

has made healthcare available to the rural

communities through mobile clinics.

The hospital in Jamshedpur District, maintained

by Parivar Kalyan Sansthan – a front-end society

of Tata Motors, Jamshedpur, has housed more

than 10,000 patients who received cataract

operations, hospital facilities and medication for

first 45 days post operation – all free of charge.

To this date, the medical staffs of the hospital

Infrastructure development, facility upgrade

and donations: 100 schools benefited

Extracurricular activities for overall

personality development: 4167 students

Scholarship for higher studies: 734 students.

Vocational training: 1048 youth of which

570 were women

Technical training: 1542 youth trained in

MMV, refrigeration, electrical, etc.

200 entrepreneurs created: mid day meal,

garages, honey making, tailors, garage

owners, etc.

Sumant Moolgaokar Development

Foundation, the social welfare trust started in

2004 by the employees of Tata Motors

Limited, is dedicated to the holistic

development of rural communities. The

foundation has already adopted Diwad

Village in Pune District in order to

implement sustainable development

programs with the active involvement of the

employees. The funds, managed by the

governing body comprised of representatives

from the management and the union, are

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have performed more than 180,000 laparoscopic

operations (permanent sterilization) for both

male and female patients at no charge.

Tata Motors has trained villagers who are active

in their communities to take care of minor

ailments, basic medical treatment, prenatal and

post natal care. Village Health Workers (VHWs)

are provided intensive initial training for two

weeks, an annual training and free medication

for the treatment. They also act as ambassadors

to raise awareness on general health care

amongst villagers.

Tata Motors strives to ensure the safety and

general welfare of its important stakeholder – the

trucker community. One of its outreach activities

includes awareness campaigns for AIDS.

Tata Motors has partnered with other

organizations for various health programs. They

include UNICEF for treatment of malnourished

children, UNICEF and the Government of India

for Intensive Pulse Polio Immunisation, Care

India for AIDS campaigns and Population

Foundation of India for stabilising the fast

growing population rate of India especially in

rural areas.

Tata Motors, Sanand, has collaborated with an

NGO called Medico Media to raise awareness

about the importance of hygienic habits in the

rural communities. The three-tier sanitation

project, aimed at children, women and men,

comprises of talks and activities, which are

derived from the monthly contributions of

employees at various Company locations.

Initiatives taken by members include health

camps, tree plantations and treating

malnourished children.

Toilet Blocks and Bio-Gas Stove

Construction: Provides farming communities

of Khed Block, Pune District, with a

technical know-how of how to generate bio-

gas from human and cattle waste.

Introduction of the use of this alternative

energy source also prevents trees from being

slashed to be used as firewood

Installation of Hand Pumps: Makes safe

drinking water accessible to rural

communities in different regions around Tata

Motors manufacturing units. Villagers are

also provided with training in basic

mechanical skills to maintain these hand

pumps.

Supplies water to villagers living in hills and

far away from water sources in summer with

drinking water.

Contributes partial financial support to build

roads in rural areas for students to have a

more convenient access to higher education

facilities available in nearby areas and for

better transportation.

Increasing green cover: 30000 trees planted.

Increased irrigational facilities for

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conducted in each of the 15 villages in the

project area of the Sanand Plant

agricultural development: 132 ponds created.

Reduced GHG through promotion of

alternate fuel resources: 17 bio-gas plants

constructed.

Table 3.22: Highlights of CSR activites by Tata Motors (2009-10)

Health Education Employability Environment and other

activities

Number of

beneficiaries

from curative

health services:

85871.

Number of

beneficiaries

from

preventive

health services:

13694.

Number of low

cost toilers

built: 1571.

Number of

villagers

provided with

safe drinking

water: 5400.

Number of

students

benefited from

facility and

infrastructure

upgrade of

schools: 17113.

Scholarships

distributed: 278.

Number of

students

benefited from

extracurricular

activities: 8435.

Number of

teachers trained:

110.

Shabd Tarang was

established in Pune to

enhance the

employability of tribal

youth through intensive

training, in collaboration

with Tata Business

Support Services.

Number of students

benefited from technical

and vocational training:

2494.

Number of women

benefited from training

through SHGs (Self

Help Groups): 1637.

Number of women

SHGs formed/sustained:

166.

CSR activities in Sanand

continued. Achievements include

100% sanitation in 2 villages,

healthcare to 3400 patients,

vocational training of 60 village

youth, formation of 7 SHGs (Self

Help Groups), training of 140

primary school teachers, facility

upgrade in 7 primary schools,

formation of 6 farmer’s groups

and installation of smokeless

chullas in 6 villages.

Environment- Impact:

Number of plantations: 263517.

Number of families benefiting

from improved irrigational

facilities: 1809.

Number of community members

sensitized on environmental

issues: 488000.

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Table 3.23: Highlights of CSR activities by Tata Motors (2010-11)

Health Education Employability Environment

and other

initiatives

Under

Navjagrat

Manav Samaj

(NJMS) 2,289

patients were

treated for

various ailments

. During this

year, 2,289

patients were

treated for

various ailments

and presently

there is no new

case of leprocy

in the ashrams.

Over 187

patients were

hospitalized &

treated for

ulcers and other

ailments.

During the year,

a cataract

operation camp

was organized

in Gandhi

In order to address

some of the

educational issues

faced by the rural poor,

an educational

initiative called

Vidyadhanam was

started.

Vidyadhanam has

touched lives of over

289 scholars (spread

across 50 villages)

from 20 rural schools

in Pune. The

scholarship is a rolling

scholarship from 7th

Standard to 10th

Standard. More than

5000 volunteering

hours were invested by

over 50 volunteers for

the Program.

Teachers also undergo

training programs on

various pedagogical

methods, on adolescent

psychology by skillful

At Pune facility this year, a 45

day training program for 108

people including 38 women

was organized.. The training

program was called “Train the

Driver”. the training modules

were designed to cover topics

such as basics of driving,

improvisation in case of

various terrain, traffic

conditions and road safety and

ones role in maintaining the

same. Over 90 percent of the

persons trained belonged to

socially marginalized sections

of the society.

At Sanand, 1,467 individuals

were trained by ITIs out of

which 672 are currently

working in plant through

service providers and vendors.

174 youth have been specially

trained by Tata Motors in

electrical works, carpentry, bar-

bending, scaffolding, plumbing

and computer based skills.

Lucknow Plant’s in-house

Lucknow plant

has adopted two

Government

schools. it has

assisted them in

improving their

infrastructure and

updating their

curriculum to suit

industry

requirements.

Under

Amritadhara

project supported

by Sumant

Moolgaokar

development

foundation, a

commitment to

provide safe

drinking water to

100 water stressed

villages in the

country. Till date

30 villages and

75,000 people are

benefitted. This

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ashram

exclusively for

leprosy patients

in collaboration

with

Jamshedpur Eye

Hospital.

Over 3000

medical

consultations

were given to

villages near

Pune.

34 dedicated

schools and

anganwadi

health checkups

were also

conducted at

Pune benefitting

over 700

children.

257 toilet blocks

benefitting five

villages were

constructed in

Pune.

trainers.

Organized a one day

training session for the

teachers of Tata

Motor’s partner

schools at YASHDA.

The training Program

was called Paryavaran

Mitra which has been

designed by Centre for

Environment and

Education. Under this

Program activities like

tree plantation, rain

water harvesting are

conducted. At

Lucknow, the survival

of plants is monitored

by the Samaj Vikas

Kendra team along

with Vriksh Suraksha

Samity members at

villages.

At Sanand, this year

close to 40,000

saplings were planted

across 112 villages.

training center inducted 495

candidates this year, out of

which 354 belonged to

scheduled categories, in line

with affirmative action policy.

the batch also includes 25

female trainees. the Samaj

Vikas Kendra (SVK) organizes

skill based trainings like

stitching/weaving and jute

craft. It promotes “chikankari”,

traditionally a highly acclaimed

handicraft of Lucknow,

through training.

Training programs:

Modern Agriculture training –

310 beneficiaries.

Mushroom production – 50

beneficiaries.

Vermin composting 160

Horticulture and timber

plantation 210

Sewing, Stitching and

Embroidery 150

Personality Development - 75

Computer training 125

Fish Farming – 370

Self help group and

entrepreneurship training-30

year, ₹ 2.78

million

contribution was

made to the

Sumant

Mulgaokar

Development

foundation.

At Sanand village

198 clinics were

conducted across

20 villages where

close to 3,800

patients were

treated and 6,800

children were

immunized.

Sanand also

played host to the

most successful

blood donation

camp in Tata

Motors, where a

total of 510 units

of blood were

donated.

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Highlights of CSR Activities by Tata Motors from 2012 to 2014:

The CSR activities of Tata Motors can be divided into 4 broad categories described as below:-

Arogya: This program was established to improve overall health of families with special focus

on maternal and child health care, providing access to drinking water and sanitation facilities in

schools and communities.

More than 2,84,000 people have benefitted from this program till 2014. This includes

providing health care services to members of the community, health checkups in schools,

preventing malnutrition, eye camp programs and survey for leprosy detection and

medical support.

A total of 296 drinking water projects have been implemented across the country under

Amrithadhara project, providing water to 202 villages.

A state of art, 16 bedded malnutrition treatment center is established in partnership with

UNICEF Jharkhand.

Vidhyadanam: Program was initiated to promote holistic education of school children through

improvement in quality of education, infrastructure development at primary and secondary

school level.

Scholarships were given to 891 students for higher studies in 2011-12, 971 students in

2012-13, 651 students in 2013-14.

School infrastructure was developed in 100 schools effecting 15,597 people in 2014.

For special needs children, Tata Motors supported Ashakiran a NGO for training 100

special children. Resource centers equipped with special appliances were established at 5

locations in Sanand, Gujarat.

Teacher training programs, career counseling and coaching classes to underprevilaged

students is part of Vidhyadanam.

Kaushalya: This is a program to create opportunities of self employment. This program covers

training in Agriculture and Allied Activities, Driver Training Program, ITI adoption Program and

training of youth in automotive trades.

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In 2011-12, 564 drivers were trained. Vocational training was imparted to 1048 youth

and technical training was provided to 1542 youth. In 2012-13 vocational and technical

training was provided to 5667 people, 912 rural women were provided livelihood

opportunities and training and support for 2139 entrepreneurs. In 2013-14, 1685 SC/ST

youth were trained in automotive trades, 834 youth in service sector and 422 self groups

were trained. In partnership with Rural Self Employment Training Institute (RSETI)

women were trained in tailoring, phenyl and broom making.

3000 youth undergo apprenticeship training in Tata Motors in house training department

every year.

Training division at Pune conducted apprenticeship program at 29 tribal ITIs (Industrial

Training Institute). 135 students and 100 teachers were trained under this program in

2014.

Vasundhara: This is a program to enhance green cover in the region through extensive tree

planting and create sustainable water supply sources.

In 2011-12, 5 Bio-gas units were installed at Sanand, Gujarat. Community clubs were

established to sensitize villages about climate change and green environment. Through

these clubs, portable water solutions were provided to 100 villages. In 2012-13, 8060

benefitted from rain water harvesting structure and 16660 people were sensitized to

environmental issues. In 2013-14, 5 Bio-gas units were installed in Nainital district,

Uttarakhand.

From 2011 to 2014, more than 2,00,000 plants have been planted under this program.

In the year 2014, a new initiative, ‘Vasundhara 1,00,000 tree plantation program was

undertaken as a collaborative effort between social forestry department, Government of

Gujarat, Taluka development office and Tata Motors Ltd. Local community, Gram

panchayat, school childen and teachers actively participated in this program.

Other Initiatives:

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Rs 92.8 lakh was donated to Amrithadhara project. Rs 29.06 lakh was donated to 52

NGOs in 2011-12. Such philanthropic act through Sumant Mulagaonkar Development

Foundation (SMDF) continued in later years.

Kshitij-Prerana, an initiative for self development and meditation program organized by

304 volunteers (Tata Motors employees) has touched lives of 5000 peoples.

Relief material was provided to Uttarakhand flood victims.

50,000 residents of 40 drought stricken villages were provided with drinking water

facility, with the help of fund raising drive at Pune and Mumbai office of Tata Motors.

3.3.5 Tata Power (2008-14)

In its endeavor of caring for the safety, environment and well-being of customers, employees and

communities, Tata Power has established ‘Tata Power community Development Trust’. Table

3.24 give the details of CSR activities by Tata Power in 2008-09. Most of the initiatives are

based on continuation of the programs mentioned in Table 3.24. The highlights of CSR

initiatives from 2009 to 2014 are mentioned after Table 3.24. Table 3.25 gives the details of CSR

initiative taken by Tata Motors in 2013-14.

Table 3.24: Highlights of CSR activities by Tata Power (2008-09)

Health &

Infrastructure

Education &

Social welfare

Employability Environment and other

initiatives

Activities: Medical

and Veterinary

camps, reference

for surgery,

Training

paramedical

persons.

Constructing pick

up sheds, support

to village

Activities:

Assisting in

primary &

secondary

education,

language training,

literacy/ adult

education,

computer skills

programs,

Activities: Rural BPOs,

Employability training /

Resources in

Agriculture,

Horticulture, Psiculture

and animal husbandry &

supporting self help

groups.

The Company is

supporting the education

Activities: Rural

electrification, installing

bio mass projects and gober

gas plants, smokeless

chulas, establishing energy

clubs and conducting

energy conservation and

electrical safety awareness

programs, educating

customers and masses on

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governance, road

repairs and

development,

creating sanitation

facilities, building

educational &

health

infrastructure,

drinking water

schemes.

The Company

continued its

emphasis on CSR

initiatives through

developing

infrastructure for

education,

sanitation, drinking

water schemes and

accessibility at

remote areas;

health awareness

programs

including Suraksha

Rally on

HIV/AIDS, eye

camps, blood

donation camps at

diff erent

locations;

vocational training

establishing

knowledge

centers and giving

scholarships.

Encouraging

sports & culture,

providing

emergency relief.

Tata Power

Energy Club, an

initiative to

sensitize the

youth to reduce

power wastage

and save energy

through various

active measures.

The Company has

covered over

10,000 students in

28 schools of

Mumbai and 3

schools in

Belgaum,

Karnataka.

These students

have in turn

sensitized 20,000

Mumbai citizens

as part of their

secondary

and training of students

in various communities

for developing self-

employment

opportunities among the

rural population.

Some of the Company’s

initiatives include the

Knowledge Centre set

up by the Company in

collaboration with

Microsoft –

NASSCOM, a BPO

employing 200 people

being set up in Khopoli,

vocational training at

Mundra and Maithon, IT

and computer assisted

learning at Dehrand, etc.

The communities were

supported by developing

infrastructure for

education, sanitation,

accessibility at remote

areas and providing

drinking water schemes.

With a view to help

village

youth secure

employment, training in

welding, tailoring ,

ensuring efficient use of

energy through elimination

of energy wastage.

CGPL has taken several

initiatives at its Mundra site

in the area of livelihood

and income generation,

education and health as part

of its CSR Program

involving local

communities.

As a systematized

approach, Community

Need Identification (CNI)

and Community

Satisfaction Index (CSI)

have been carried out in

107 villages of the hydros.

Accordingly, an action plan

has been formulated for the

development of the

villages.

This year seven villages

from Mulshi catchment,

with a population of 5000

were provided with clean

drinking water.

Smokeless chulas desined

by ARTI, an NGO installed

in villages.

Class rooms, shelters for

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schemes for

unemployed youth,

self help groups

for women at

various project

locations and

resource

conservation.

The Company has

organized a ‘Jan

Jagruti Abhiyan’ in

schools and

communities,

educating them

about electrical

safety, with a view

to reducing line

tripping and

electrical accidents

under overhead

lines

Phirta Davakhana:

Mobile van for

medical treatment

was provided to

the villagers of

Mulshi.

Medical camps for

cataract operation

organized at

MIMER Hospital

sensitization of

‘friends and

neighborhood’.

Out of these

10,000 students,

300 students have

started saving

power at home

and are called the

energy

champions.

A Knowledge

Center has been

set up by the

Company in

collaboration with

Microsoft –

NASSCOM with

the motive of

imparting

Computer

training to the

rural community.

This centre was

inaugurated in

November 2008.

Programs

conducted under

Knowledge centre

in Mumbai

license area:

computer literacy,

horticulture, light motor

vehicles, etc was given

in partnership with

NGOs. Horticulture

training centre: This

Program trained 400

boys & girls every year.

Fruit plant, Paddy seeds

of hybrid variety (Karat-

5) & Fish Fingerlings

were distributed to

generate livelihood.

4000 Fingerlings were

distributed to self help

group at Bhivpuri

village.

With a view to generate

employment for women

at Trombay, Mahila

Utkarsh Yojna has been

set up at Gavanpada.

Institute of Livelihood

Education And

Development Program

(Ilead) Centers for

Vocational training were

established at villages of

Mota Khandagara and

Nana Bhadia.

CGPL(Coastal Gujarat

the villages and teacher’s

rest rooms were

constructed at Munshi.

Six to seven lakhs of

saplings, every year were

planted in catchment area

of 6 lakes in Maharashtra.

130 lakhs of saplings are

planted since 1979 to date.

A large garden was

developed at Walwan, is

primarily used for

environmental education

activities.

Eco restoration, eco

development, pisci

culture(conserving and

rehabilitating the

endangered species,

Masher & Indian Trout

in Lonavala) and

preserving bio diversity

programs ( preserving rare

species of butterflies,

reptiles and flora and

fauna) are undertaken since

1970 till date. Workshops

and awareness programs

were conducted with this

regard.

116.770 m/t of dry fodder

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in Talegaon,

Maharashtra.

Various camps

were conducted

regarding health

awareness,

hygiene, nutrition ,

aids, breast feeding

in Nana Bhadia

village, Kutcch

District, Gujarat.

Training in MS-

Office

Adult literacy

Program

Imparting

information

through movies.

The knowledge

center used adult

literacy Program

‘Praud Lesson’

developed by

TCS.

Power Ltd, wholly

owned subsidiary of

Tata Power Ltd.) has

provided 29 shops and

cabins inside the project

area to the villages of

Tunda, Vandh, Mota

Khandagara and Nana

Bhadia, to provide direct

employment.

and 21.320 m/t green

fodder for 2118 cattle

(benefitted 425 house

holds) is provided in Mota

Khandagara village.

Various construction

activities of road & speed

breakers were under taken

in Tunda & Mota

Khandagara villages.

Due harvesting is initiated

at the project site in Nana

Badia village.

Highlights of CSR activities by 2009-10:

Tata power caters to a total population of 292,016 in 380 villages of 6 states

(Maharashtra, Karnataka, Jharkhand, Orissa, Gujarat and West Bengal).All the CSR

activities and programs mentioned in 2008-09 table continued in 2009-10.Tata Power has

established TPCDT and Mannat Foundation with a view to create an environment that

ensures sustainable community development.

Tata Power has reached out to all categories of people in and around its operational areas,

where 62% (179625) belong to the general category, 31% (91361) belong to SC, ST and

the balance 7% (21030) belong to the OBC.

Tata Power has provided services to a total of 58,759 people under its seven thrust areas

such as livelihood opportunities, Health, Infrastructure, Education, Social Welfare,

Energy and Environment. A total of 44% have been benefitted from healthcare services

followed by 19% by education, 18% by energy, 3% in infrastructure, 1% social welfare,

9% environment and 6% livelihood opportunities.

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Tata power has reached out to 13595 SC, ST people under seven thrust areas. The highest

population (54%) has availed benefit of healthcare services followed by 7% in livelihood

opportunities, 6% in infrastructure, 2% social welfare, 14% energy and 9% environment.

Highlights of CSR activities from 2010 to 2013:

Health:

Mobile medical services and health camps of Tata Power serviced 19,640 patients in

2010-11, 48,000 patients were treated in 2012-13 and 23,300 patients were treated in

2013-14. Health camps have benefitted around 39,000 villagers in 2 years , 2009-2011.

HIV / AIDS awareness campaign covered 45,890 people across Mumbai in 2010-11.

Education:

A unique and well accepted initiative, Tata Power Energy club has reached out to 285

schools, nationwide sensitized over 11 lakh citizens and saved more than 2.4 MUs in

2010-11. The club has 26,895 energy champions, 39,356 energy ambassadors and 154

self sustaining mini energy clubs by the end of 2010-11.

Comprehensive education program has benefitted over 13,000 students with over 600

learning centers in 2010-11, ITI has been started in Maharashtra, which benefitted over

19,000 students in 2011-12. Education support continued for 10,500 students, special

coaching classes covered around 1550 students in different locations and education

material was provided to 4400 students in 2012-13.

4 schools were supported for infrastructure and library facilities, benefitting 4250

students at different locations in 2012-13. Project Sujaan helped students to familiarize

themselves with computers, since 2011.

Employability:

A total of 1305 youth have undergone skill development training, through initiatives like

the Rural BPO, Electrician, Welder, Driving and 1619 villagers were supported with high

yield seeds, mango saplings, sericulture, etc in 2010-11. 116 self help groups with 1773

members were provided training and support in 2010-11. Tata Power at Mundra is

feeding over 2000 cattle every day. Nursing courses have been conducted for women and

400 youth were trained in rural BPO in 2011-12. Skill development benefitted 1420

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persons, 350 youth employed in Mannat BPO, 275 youth were trained in BPO & KPO,

2500 farmers were provided livelihood support for agriculture and live stock in 2012-13.

Tata Power has started training cum placement for BPO/KPO in collaboration with TCS

Kolkata in Maithon, Jharkhand.

Tata Power’s project Sagarbandhu is started to increase the livelihood opportunities of

the coastal communities, specially, Sherman community in Modva village, Gujarat.

Environment:

To drive energy efficiency, a unique consumer initiative called ‘My Mumbai Green

Mumbai’ is initiated.

To protect bio-diversity 100 species of birds, 16 species of butterflies, 55 species of

plants and 22 species of reptiles are conserved in western ghats of Maharashtra.

Tata Power spends more than Rs 30 lakhs a year on afforestation projects, since early

1970s. Every year 6 – 7 lakh saplings are planted. Tata Power maintains a large garden at

Walvan, Maharashtra spending about Rs 50 lakhs a year for this purpose.

Tata Power started breeding of Masheer and developed hatchery technology for the

production of fingerlings on a large scale. The company, till 2013, had produced in

excess of 1 crore seeds of Masheer, distributed all over India.

Tata Power preserved the natural habitat of flamingoes, which migrate in winter to the

marshy areas near Trombay power plant.

Energy conservation and electrical safety awareness program covered 10,000 people in

2012-13

Other Initiatives:

Employee volunteers have contributed a total of 6242 hours in 2010-11, 6000 hours in

2011-12, 7138 hours in 2012-13

A total of 57 class rooms and 3 community halls were built at Mundra from 2009-11. A

total of 11.6 Km of roads and 15 pickup sheds were also constructed during this period.

Tata Power played a major role in providing flood relief to Odisha flood victims in 2011-

12.

Tata Power created provision for drinking water supply to 26 villages at Mython and 5

reverse osmosis plants at Mundra in 2012-13. 1600 people were benefitted.

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16 and 6 Bio-gas units were installed at Mawal and Mundra respectively in 2012-13.

6 Bio-gas units were also installed in association with Gujarat Agro Industries

Corporation Ltd.

Table 3.25 : Highlights of CSR activities by Tata Power (2013-14)

Health and

Community

Development

Education Employability Environment and other

initiatives

Jan Jagruti

Abhiyaan - Jan

Jagruti

Abhiyaan is

aimed at

increasing

awareness

amongst

citizens

regarding the

hazards of

carrying out

unauthorized

activity in the

vicinity of HT

Lines. In the

reporting year,

training

programs have

been conducted

with more than

6800 people and

over 4100

Shraddhanand

Orphanage - The latest

batch of 34 Graduate

Engineer Trainees

(GETs) underwent

rigorous training for

two months at National

Power Training

Institute (NPTI),

Nagpur and took a self-

driven initiative at the

nearby Shraddhanand

Orphanage.

As part of education

and employability at

Jawhar, Tata Power has

engaged with the

Government ITI as

Chairperson of Institute

Management

Committee. The ITI

has around 400

students, where 60%

Samriddhi - Under

the livelihood

initiatives, Tata

Power has been an

enabling a

Sustainable

Agriculture

Program targeting

local landless

labour and

marginalized

farmers. The

objective of

sustainable

agriculture

program is to

promote

appropriate

technology, which

would help them

improving their

livelihood and

earnings. Under

11,48,000 saplings were

planted in Trombay, Hydros,

CGPL, Jojobera, Power

House, Haldia divisions in

FY 2013-14 under Project

Sanjeevni.

‘Gift a Plant’, a novel

concept of gifting real, live

green plants, instead of

flowers and other monotonous

gifts to employees, on

occasions like birthdays, is

initiated this year at Jojobera

division.

Other biodiversity and Masher

conservation programs

mentioned in previous table

continued.

The Company has always

supported a social cause and

encouraged employees to

participate in the initiative.

These Initiatives have panned

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students across

Mumbai.

Mobile medical

services and

specialized

medical camps

organized by the

Company have

serviced more

than 23,300

patients.

The total budget

outlay for the

reporting year

for community

development

activities was ₹

256.8 Million

Outreached to

more than 0.5

million lives in

7 states of India.

More than

75,000 children

covered under

safe drinking

water initiative,

by TPCDT

across schools

in seven states.

Building and

are from the tribal

community. As per the

needs of the ITI, Tata

Power arranges guest

lecturers, computer

classes, spoken English

classes, personality

development of

students and also

improving essential

amenities. Tata Power

has started Business

Process Outsourcing

(BPO) training for the

tribal graduate youth

with the objective of

building their

confidence and making

them employable.

Alliance and

Partnerships with 54

Civil Society,

Academic Institutions

and Industry partners

and Local government

to leverage knowledge

and competencies.

Augmenting Primary

Education System with

focus on Girl Child

Education - (VIDYA)

Samridhi, a total of

1005 farmers were

covered. The

benefits of this

program were

mainly to 18

villages of Maval

and Karjat Taluka,

Raigad district,

including 1005

farmers in 2013, as

against 510

farmers in 2012.

In another

intervention under

Samridhi, around

40 farmers from

nine villages of

Bhivpuri, were

provided with

fingerlings.

This social

initiative of Tata

Power promoted

the aquaculture

activities by

providing Katla

fish fingerlings for

enhancing

livelihood options

in community

across various cross sections

of topics from Energy

Conservation, Healthcare and

Education, etc. Through

Arpan, employees volunteered

and donated articles which

would be useful to the under

privileged children. Some of

the Initiatives included;

Carbon Sequestration –

Sanjivani, Mahaseer

Conservation, HIV-AIDS

Awareness, Blood Donation

and Supporting Old Age

Homes/Orphanage, Oorja

Samvardhan Diwas, Energy

Conservation • Power of 49,

Women Empowerment. This

year, Tata Volunteering

Week, better known as Tata

Engage, across all Tata Group

of Companies was celebrated

at all Tata Power locations,

during 2014.

Tata Power has planned

comprehensive development

of a tribal girls’ residential

school having over 800 tribal

girls from Class I to XII at

Jawhar. Jawhar is a Taluka

about 166 kms from Mumbai

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Strengthening

Healthcare

Facilities-

AROGYA:

Initiative

reached out to

more than

130,000

community

members

annually during

this year.

Building Social

Capital and

Infrastructure –

SANRACHNA:

Sanrachna had

an outreach of

more than

91000

beneficiaries

including 4100

SHG members

during this

reporting year.

Roof Rain

Water

Harvesting

System - Project

Sagarbandhu

This Project

The VIDYA initiatives

outreach extends to

more than 40000

students of Maithon,

Jojobera, Naraj

Marthapur, Tiruldih,

Mundra, Trombay,

Maval , mulshi

Dehrand Villages in

reporting year 2013-14

Tata Power has

engaged with the

Government ITI as

Chairperson of Institute

Management

Committee. It has

around 400 students,

where 60% are from

the tribal community.

As per the need of the

ITI, Tata Power is

arranging guest

lectures, computer

classes, spoken English

classes, personality

development of

students, and also

improving essential

amenities.

Jojobera team along

with Adivasi Marshal

managed water

bodies. The

initiative has a

projected income

of ₹40,000-

50,000 with a low

gestation period.

From 153 Self

Help Groups

(SHG) last year,

the journey has

moved to more

than 250 SHG

with total member

base of 3300. The

saving fund base

today stands at ₹

9 Million against

last year's ₹ 4.3

Million.

ARPAN – an

initiative of

Employee

Volunteering,

observed Tata

Volunteering

Week across all

locations with

focus on Women

and Children

and is primarily inhabited by

tribal communities.

Gopalpur, Odisha and its

adjoining areas got severely

hit by cyclone Phailin. As a

part of a self realized

intervention, the Tata Relief

Committee (TRC) mobilized

its relief and rehabilitation

operations in the Cyclone

affected areas of Ganjam

district. Under the banner of

TRC, both Tata Power and

Tata Steel initiated steps for

immediate restoration of

power and water supply in the

Ganjam district, to cater to the

emergency requirement for

human life. Five Diesel

Generators were provided by

Tata Power to the district

administration, which

facilitated restoration of

power. Tata Power also

provided 5,000 Solar Lanterns

to the affected areas of the

district.

This year, Tata Volunteering

Week, better known as Tata

Engage, across all Tata Group

of Companies was celebrated

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provided

communities in

Modhva village,

Mundra, an

option to

conserve rain

water, with the

RRWHS

serving as a

harvesting-cum-

storage facility.

Samithee (a local

organization) has

started special coaching

classes in the night,

focusing on board

examinations for the

tribal students at

Dumkagora, near

Jojobera. This program

has resulted in

encouraging 23

dropouts/failed youth

to appear for Class-X

Board Examinations

&given 100% results.

covering more

than 380 online

registered

employees.

Enhancing

Programs on

Livelihood

(SAMRIDDHI)

and Employability

(DAKSH)

This initiative

benefitted more

than 11000 youths,

farmers and

fishermen in the

reporting year

at all Tata Power locations,

during March 3-9, 2014.

Tata Power Group Companies

joined hands for Uttarakhand

Relief Mission and

contributed ₹ 1.26 crs and

employees volunteered for

relief work. ₹ 65 Lakhs were

contributed by employees.

Induction for new joiners and

CSR deputation policy for

employees is organized

regularly.

3.3.6 Tech Mahindra (2012-14)

Mahindra & Mahindra started a joint venture with British Telecom in 1986 as a technology

outsourcing firm. British Telecom initially had around 30 percent stake in the Tech Mahindra

company. In December 2012, British Telecom sold its share holding to Institutional investors.

This sale marked exit of British Telecom from Tech Mahindra.

After Satyam scandal of 2008-09 Tech Mahindra bid for Satyam Computer Services. After

evaluating the bids, the government appointed board of Satyam Computer announced on 13

April 2009. “Its Board of Directors selected Venture bay Consultants Private Limited, a

subsidiary controlled by Tech Mahindra as the highest bidder to acquire a controlling stake in the

Company, subject to the approval of the Honorable Company Law Board”. Through a

subsidiary, it has emerged victorious in Satyam sell-off, a company probably two times in size in

number of people. This was one of the largest merger deals in India’s tech industry.

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Tech Mahindra ranked # 5 in India’s software services (IT) firms and overall #111 in Fortune

500 list for 2012. Tech Mahindra, on 25 June 2013, announced the completion of a merger with

Mahindra Satyam.

Researcher started research work in the background of huge debate and public discourse about

Satyam Computers mishap. The curiosity regarding Mahindra Satyam merger reverberated in

Indian Economy. In this background, the author has selected Tech Mahindra as a sample.

Since the primary data is from the employees of Tech Mahindra formulated after merger with

Satyam in 2012, the secondary data is mentioned below only for financial year 2012-13 &

2013-14.

Company is committed to play its role as an enlightened corporate citizen & continues to

earmark 1.5% of its Profit After Tax (PAT) every year on CSR activities. CSR activities are

mainly carried through Tech Mahindra Foundation. Tech Mahindra Foundation was established

in its present form in 2006 by Tech Mahindra as one of the major manifestations of its Corporate

Social Responsibility. TMF has a corpus of ₹. 43.84 Cr as on 31st March 2011 and contributed

₹. 7.42 Cr as grant to various organizations during the year 2010-11. Tech Mahindra has spent

1.5% of its PAT every year in 2012-13 and 2013-14. Since 2007, TMF has worked with more

than 100 partners across India, and reached out to the underprivileged through programs in

education, vocational training and disability. This year, the organization is working on 100+

projects with around 75 partners in 8 locations with a total budget of above, 160 Million. The

locations are Bangalore, Bhubaneswar, Chennai, Delhi-NCR, Hyderabad, Kolkata, Mumbai and

Pune.

Table 3.26: Highlights of CSR activities by Tech Mahindra (2012-13)

Education Environment

and other

initiatives

A new 5-year Program with East Delhi Municipal Corporation, would set

up and run a high quality education institute for in-service teachers of MCD,

and come up with a model lab school - in Dilshad Garden, New Delhi.

A new long-term Program with Kasturba Balika Vidyalaya (a government-

TMF encourage

associates across

Tech Mahindra to

engage with TMF

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aided girls school in Friends Colony, New Delhi), where first existing

school infrastructure is going to be transformed, and then a variety of school

improvement initiatives will be introduced. This would also eventually

build up a primary school, which would be called the Tech Mahindra

Primary School in future. School Excellence Award (new) to identify, honor

and develop the best municipal corporation primary schools from each of

the three MCDs in Delhi.

Shikshak Samman Award (in its 5th year in Delhi now) to identify, honor

and develop 25 best primary teachers from the 1799 municipal primary

schools under MCDs; also introducing the same in partnership with

MCGM in Mumbai.

Three whole-school adoption programs in PPP mode with Aseema Trust

and Akanksha Foundation in Mumbai.

Mahindra Educational Institutions, a 100% subsidiary of Tech Mahindra

Limited, is a not-for-profit company set up under Section 25 of the

Companies Act 1956 (corresponding to Section 8 of the Companies Act

2013).

and volunteer in

programs,

something that

has always given

the young

corporate

employees to get

a feel of the other

side of the world.

This would

eventually lead us

to achieve the

target of ‘at least

10% associates

volunteering 10%

of their free time

in CSR work’

During the year under review, TMF’s Program spend has been ₹ 18.62 Cr, reaching out to

71,383 direct beneficiaries and 321,224 indirect beneficiaries through 116 projects and 89

partners spread out across eight cities, namely, Delhi - NCR, Pune, Mumbai, Hyderabad,

Chennai, Bhubaneswar, Kolkata, and Bengaluru.

Table 3.27: Highlights of CSR activities by Tech Mahindra (2013-14)

Health and

Community

Development

Education Employability Environment and other

initiatives

The foundation supports

several organizations in

their various initiatives

like early interventions

to identify disability and

During the year

under review,

Tech Mahindra

Foundation and

East Delhi

TMF’s flagship

Program for

vocational training

and employment is

SMART (Skills-for-

On an average, around

500 associates volunteer

their time and skill every

month contributing

approximately 2500 man

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training of caregivers;

physio, speech and

vision therapies for

children with multiple

disabilities; IT training

for the disabled; radio

Program and websites

for visually impaired

people; printing of

Braille books,

development of digital

books, and audio aids;

and research and

development of new

technologies to help

people with disability

Municipal

Corporation

(EDMC) signed a

5-year partnership

for building

capacity of 5000

municipal

corporation

teachers

associated with

EDMC. This

involves

developing the In

service Teacher

Education

Institute (ITEI).

Market Training)

where youth are

trained in areas like

Information

Technology (IT),

accounting,

hospitality, business

process outsourcing

(BPO), retail and

sales, and nurse

aides. The SMART

Program began in

2012-13, with just 3

SMART centers and

benefitted 1000

youth. During the

year under review,

there are 25 SMART

centers operational

across India

benefitting 4800

youth.

hours to various CSR

activities.

As part of an enlightened

& responsible business

group having a global

presence, the Company

has taken considerable

steps not only in creating

“Green” strategies but

also making

environmental

stewardship, a core part

of the business strategy

that takes accountability

for every dimension of

social, cultural, economic

and environmental

governance, creating

sustainable value for all

its stakeholders

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3.3.7.1 Titan : 2008-2012

The overview of Titan’s CSR policy is given below as Business Responsibility Reports of Titan

are available from 2012-13. Before that Titan was undertaking considerable CSR activities

without any formal reporting in Annual Reports and Business Responsibility Reports.

Titan has a defined policy for Corporate Social Responsibility (CSR).

The notable CSR initiatives are as below:

Titan Kanya: This program ensures educating the girl child. 5000 girls have benefitted

from this program. The program focuses at primary and secondary education of girl child

across India.

Titan scholarship: Scholarships are awarded to students of Tamil Nadu based on

academic performance and socio-economic background. Over 550 students benefitted

from this program.

Titan township: Titan has collaborated with NGOs for providing housing to 1300

residents in Tamil Nadu.

Titan School: English medium school upto Class X, with over 700 students and affiliated

to CBSC is created and supported by Titan.

Employee Volunteering: A forum of 250 employee volunteers work towards company’s

CSR initiatives. The company made positive change in the lives of over 6000 individuals.

3.3.7.2 Titan: 2012-14

Over the next 5 years, Titan aims to directly impact 100,000 lives with 45,000 in the first year,

focusing on the neediest, most exploited and underprivileged sections of society. The

organization has clear CSR focus areas to achieve this goal – Education (with special focus on

girl child, scholarships, support to primary and secondary schooling etc), Health (including

support to Eye care and differently abled), Employability creation (focusing on skill building,

women empowerment). Apart from monetary investment, Titan also aims to build volunteering

capabilities with the aim of at least 2% of employee strength volunteering in CSR efforts.

Several initiatives in line with the CSR initiatives and implementation areas as outlined in the

Company’s bill have been initiated.

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Table 3.28: Highlights of CSR activities by Titan (2012-13)

Skill Development, Employability and Education Health and Other Activities

108 people received Skill Development training

through Unnati program.

One of the best examples of inclusive growth is the

Titan MEADOW (Management Enterprise and

Development of Women) Program. Currently 23

activities have been outsourced, which include Case

Buffing; Movement; Assembly; Deburring;

Polishing Aerospace components and

Sustainable livelihood was generated for 600 women

under Meadows program.

3000 girls were benefitted through Titan Kanya

project.

370 students were given Titan Scholarships based on

need and merit.

2200 people were benefitted through

eye camps.

5090 people were benefitted through

other CSR activities of Titan.

Project Clean Hosur Industrial city to

Elegant City The objective of this

initiative was to provide a Sustainable

Solution to the problem of Garbage

Clearance and Management in Hosur

in a spirit of employee and citizen

volunteering and ensure a Clean Hosur

which becomes a Model to other

Urban Settlements

Table 3.29: Highlights of CSR activities by Titan (2013-14)

Education Employability and Skill

Development

Preventive Health Care

and Other Activities

Titan Company seeks to

empower 12000 girl children

through education, working with

two NGOs of all India reach and

repute. This includes almost all

the tribal girl children numbering

around 3600 in the

predominantly dominant tribal

blocks of Thally and

Kelamangam in Krishnagiri

Based on the request from

Ministry of Prison and CII

and keeping in mind Titan

Company’s own policy and

strategy, Titan Company

has decided to support and

provide gainful employment

for the women in the prisons

of Tamil Nadu. Titan

Company has set up a

Titan is embarking on this

phenomenal exercise in

line with the vision 2020

Program of WHO in tie-up

with Institutes of national

stature such as Sankara

Eye care, Narayana

Nethralaya and Nirmal Eye

Care to roll out the

Program in the districts of

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District of Tamil Nadu.

During the reporting period, the

scholarship amounting to 30.77

Lakh was availed by 243

students, out of which 136 are

girls and 29% are from AA

communities. Recently the

scheme has also been extended

to the State of Uttarakhand.

Titan supports a kannada

medium school run by SVYM

(Swami Vivekananda Youth

Movement), an established NGO

to support tribal children on the

fringes of forest. Titan company

supports the entire study

expenses of 8th

, 9th

and 10th

students.

Professional Counsellors are

appointed for training in the

districts of Pudukkotai,

Sivagangai, Madurai, Cuddalore,

Villupuram, Kancheepuram and

Krishnagiri. This program has

helped build self confidence, self

esteem and reduce dropouts.

As an outcome of the Program,

90% of the students from the SC

/ ST community got an

opportunity to listen to a high

profile motivation lecture cum

sanitary napkin

manufacturing unit in

women’s prison engaging

around 30 women.

Titan – Enable India

collaborative Training for

Watch Technicians: A batch

of 12 physically disabled

candidates underwent

training in Kanpur for 1.5

months with the background

of Diploma in Electronics

and Electricals.

Unnati, an NGO helps

youngsters below the

poverty line through a free

vocational training Program

that ensure 100%

placement. A 70 day

Program designed for

unemployed youth (18 yrs

& above) with vocational

skills and life-skills and

ensures employment with

reputed organizations.

Currently, the training is

offered in the areas of retail

sales, field sales, guest care

(hotels), guest care (offices),

Watch Service. During the

reporting year, 70

Tamil Nadu, Uttarakhand

and Karnataka. This

Program aims to target

around 1, 45,000 people in

the first year for Eye

Screening.

In partnership with

Government and NGOs,

Titan has been supporting

the Integrated Child

Development Scheme

(ICDS) through

Anganwadis with an aim to

touch around 900 children

each year. In light of the

CSR Policy interventions

in Preventive Health,

aligning with the MDG

(Millennium Development

Goals) and Government

guidelines, this program by

Titan Company is routed

through two Anganwadis

in Metiaburz slum,

Kolkata. It is a PPP model

with West Bengal

Government, CII and

UNICEF address the

nutritional supplement

needs of 100 plus children

and lactating mothers.

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goal setting workshop. This year

2270 students have been reached

out to this program.

Adopting Govt ITI in Salem:

This ITI has trained 50,000

students since 1963. Over 900

students studying in 12 trades

and 100 dedicated staffs

involved in the career growth of

the students.

Titan Company has embarked on

employability skill development

training for students of this ITI

through train the trainers’

strategy. Titan designed an

employability skill development

Program for government ITI

staffs that focuses on

Communication skills, English

proficiency, and Quality

management Tools,

Occupational Safety and Health

and Entrepreneurial skills. Titan

Company envisions transforming

this ITI into a center of

Excellence

over the next 3-5 years

youngsters availed the

training out of which 40%

belonging to the SC / ST

community.

As the project partners, both

of them will facilitate and

coordinate with Bharatiya

Yuva Shakti Trust (BYST)

in implementing the project

on SC/ST entrepreneurship

to create and 25 SC/ST

entrepreneurs over a period

of 2 years. Titan will

provide the financial

support in implementing the

project. Among 1000

candidates, 10 are in the

final stages of setting up

their enterprise

Uttarakhand Calamity

Relief: Titan employees

voluntarily contributed one

day salary for the relief and

rehabilitation in

Uttarakhand amounting to

₹. 37 lakhs and a

matching amount was

contributed by the

Company, totally

amounting to ₹. 75 Lakh.

7330 hours of employee

volunteering recorded

during the reporting year.

CSR initiatives are

communicated to the

employees through a

dedicated CSR email id.

Brief write up on CSR

initiatives are also

periodically featured in the

in-house magazine ‘Titan

News box’

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3.3.8 Wipro (2008-14)

Wipro is involved in various CSR activities through Azim Premzi Foundation and direct

initiatives. Its contribution in education & community initiatives is captured in Tables 3.30 to

3.35. The details presented in the tables 3.30 to 3.35 are taken from Sustainability Reports of

Wipro. Eco-Eye is Wipro’s initiative towards ecological sustainability. This initiative works

towards improving energy efficiency, water management & preserving bio diversity in all

Wipro’s campuses. Eco-Eye program is built on five themes: Ecological Surplus Organization,

Beyond Wipro, Risk Planning & Mitigation, Transparent Reporting and Customer stewardship.

Table 3.30: Highlights of CSR Activities of Wipro (2008-09)

Learning and Education Community Initiatives &Eco-sustainability

During the year, Wipro Applying

Thought in Schools (WATIS)

worked on 22 projects in

collaboration with 20 partner

organizations, with an effective

reach of 675 schools.

Mission10X – a program that

seeks to improve the quality of

teaching in engineering colleges -

expanded its reach significantly

with 190 empowering workshops

that covered 5700 faculty across

485 colleges in 18 states.

Wipro Cares, a community

program that runs entirely on

voluntary efforts from Wipro

employees, started new projects

in:

Rehabilitation of displaced people after the floods in the

state of Bihar, India. Nearly 20000 hours of volunteer

efforts logged in from Wipro employees.

Lake ecosystem restoration(a part of Wipro cares, a

community program that runs on voluntary efforts from

Wipro employees).

Eco-eye is initiative towards ecological sustainability. The

employee chapter of Eco-eye has taken few CSR

initiatives.

Bangalore chapter planted around 1000 saplings and a

passionate chapter leader Ravi Meghani targeted 1000

homes for implementing rain water harvesting session.

This chapter also conducted expert talks, movies screening

and painting contest.

Hyderabad chapter successfully campaigned for car

pooling. More than 1000 employees participated. This

chapter also successfully works towards restoration of

manikonda lake.

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-Zero drop out of girls in high

school

- Schooling needs of children of

construction workers, awareness

of voting responsibilities in

India’s national election.

Chennai chapter worked towards building tulsi garden and

in house nursery and promoted theatre on eco theme by

Anglo-Chinese school.Kolkata chapter planted more than

500 saplings and recycled 1000kgs of paper to envelopes.

Also conducted vermi-composting project.

Pune & Kochi chapters also participated in sapling

plantation.

Table 3.31: Highlights of CSR Activities of Wipro (2009-10)

Learning and Education Eco-sustainability and Community Initiatives

Wipro Applying Thought in Schools

(WATIS) expanded the program on

holistic school education – 10 of the

22 long-term projects were initiated

around this central theme.

WATIS supported a two-year

project for writing a well-researched

book by Kamala Mukunda, ‘What

Did You Ask at School Today’. The

book, published by Harper Collins,

was released in 2009.

Aided by new affiliations with

reputed universities, Mission10X

reached a cumulated total of 7777

engineering faculty from across 19

states who have been empowered by

learning workshops.

A total of 3370 learning assets in 18

engineering disciplines have been

created till now by the institutions

Wipro engages with.

In line with Wipro’s approach of supporting long-term

rehabilitation – rather than short-term relief – for

disaster-hit areas, the organization ran a pilot project on

ecological infrastructure in the areas affected by the

Kosi river floods in Bihar. The infrastructure included

eco-sanitation, solar lights, rainwater harvesting,

cobbled streets, and cleaned open wells. The objective

was to make this idea a part of the government’s

reconstruction policy.

Eco-Eye employee chapter:

Bangalore chapter – Freewheelers club – Wiproites

cycled to office to reduce carbon footprint.

Chennai chapter cleared a garbage dump created during

construction activities next to the Wipro Chennai office.

80 Wiproites participated in this program.

Hyderabad & Pune chapter initiated Tree nests, birdfeed

and birdbaths to encourage sparrows to return to

campuses.

Wipro Cares a decade-old community care program,

launched Project Sanjeevani, its first healthcare project

at Waluj, Aurangabad.

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Table 3.32: Highlights of CSR Activities of Wipro (2010-11)

Education, Community Initiatives, Eco-sustainability and Health Care

Wipro applying thought in schools (WATIS) reached out to nearly 2000 schools and 10,500

educators with an effective reach of 800,000 children.

Mission 10x Wipro’s 4 year program, which was created to improve quality of Engineering

Education reached out to over 13,000 faculty members from more than 900 Engineering colleges

in India covering 24 states and union territories.

A total of 5700 learning assets in 20 engineering disciplines have been created till now by the

institutions Wipro engages with.

Sustainability report 2010-11 presents Expert Perspective on CR (Corporate Responsibility)

from Prof C.B. Bhattacharya, Dean of International Relations, European School of Management

& Technology, Berlin, Germany. The report also presents the expert perspective of Dr Harini

Nagendra, Urban Ecology coordinator, Ashok Trust for Research in Ecology & Environment

(ATREE), Bangalore on “Bio diversity & the City: Challenges for Bengaluru”.

The WASE program (Wipro Academy of Software Excellence), introduced in 1995, is a

pioneering initiative that enabled Wipro in preparing best in class young talent. The WASE

program consists of an 8-semester (four years) off - campus collaborative MS Program with the

Birla Institute of Technology & Science (BITS), Pilani (Rajasthan,India).Students receive

technical and academic inputs as well as the opportunity to apply their learning in live projects.

In 2010-11 a total of 2023 students joined the WASE program.

Quality of education study was conducted that analyzed various aspects of popular, good schools

in India. Study was held in 89 mainstream schools and 16 schools with alternate learning

environments. 23,000 students, 800 teachers and 16 principles have participated in this study.

Holistic school interventions have the charter of working closely with few schools. The

information below is a summary of all the projects:

Partnered with center for education and voluntary action (CEVA), Chandigarh, activity clubs,

effective classroom management skills were initiated with school.

Partnering with Digantar, Jaipur, the following projects were initiated:

Helping a government academic support system function

School and community interaction in rural spaces

Research and Documentation of government school intervention

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Partnered with Samavash, Bhopal in implementing a multi grade, multi level curriculum and

teaching methods in 50 government schools in Dewas and Harda districts, Madhya Pradesh.

Partnered with The Teacher Foundation, Bangalore and initiated project on emotional safety and

sensitivity in schools.

Partnered with iDiscoveri, Gurgaon and initiated project on implementation of an interactive,

activity based curriculum in Elite Public School, Bangalore.

Partnered with EZVidya, Chennai, Navachetna- Continuous Teacher development framework

based on Chrysalis methodology was developed and implemented in 9 schools in Tamil Nadu,

Bangalore and Delhi.

Partnered with Shabnam Virmani, Kabir Project, Bangalore, a project initiated on Kabir in

schools that worked closely with 10 schools across India to demonstrate how Kabir’s poetry

could be integrated in education.

Partnered with Disha- India, Gurgaon, a program for school leaders called ‘Courage to Lead’

was initiated. 26 students from 75 schools participated so far.

Content development, writing and publications:

Manual on interdisciplinary approach to teaching about water, tested in 3 schools

Bengali language learning material for first generation learners.

Monograph on intervention in Bhopal schools.

Why the sky is blue- Photo book on Prof. CV Raman’s talk, published in 8 languages.

Book on midlevel functionaries in government systems (Draft completed).

Wipro run was organized in 2010.

TIST (The International Small Group and Tree Planting), a social forestry project was launched

in Tamil Nadu. Wipro initiated primary health care projects at Maharashtra, Karnataka and

Andhra Pradesh under the aegis of Wipro Cares. This program covered 34 villages and

benefitted 35,000 people.

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Table 3.33: Highlights of CSR Activities of Wipro (2011-12)

Learning and Education Eco-sustainability, Other

Activities, Community

Initiatives and Healthcare

WATIS has reached out to 10500 educators and 800000

children across 2000 schools.

WATISlaunched new projects to survey quality of

education (Quality Education Survey), to understand

student performance and school / teacher attitudes. QES

covered 89 schools , 29,000 students, 800 Teachers and 16

Principals.

Mission10x reached out to a cumulated total of 23,000

faculty members from 1200 engineering colleges across 25

states.

The Teacher Foundation took forward the ‘Safe and

Sensitive Schools’ project by starting work on research

projects that will draw on existing literature and work in

this area and attempt at arriving at learning standards in

this area.

Partnered with Vikramshila to consolidate the curriculum

in social sciences.

Partnered with Digantar in 100 government schools in

Phagi, Rajasthan, a 6 year project with teacher and

community engagement in alterative pedagogic practices.

(Direct work with 550 children, 20 proving academic

support to 40 schools).

Partnered with Vikramshila and the West Bengal Madrasah

board to improve the quality of education in 10 schools.

A number of workshops and events were conducted with

schools and colleges and groups of educators on the theme

of ‘Learning with Kabir’.

Supported social –forestry project

TIST for the 2nd

year.

Partnered with Centre for Science

and Environment in New Delhi for

the project ‘Green School Program

2’ (GPS2), A project that makes

children aware and active about

their ecological footprint on land,

water, energy, etc. 20 schools were

identified and customized

workshops conducted for all.

Under Wipro care, 25000 trees

were planted and livelihood was

generated for more than 25

subsistence farmers in rural Tamil

Nadu.

The CII-ITC Center for

Sustainable Development (CESD)

constituted a task force to study

the proposed guidelines on CSR

from the Ministry of Corporate

Affairs (MCA). Wipro group has

been engaged with the government

as the voice of industry and in

trying to evolve a balanced

perspective of the bill’s provisions.

Increased employee engagement

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Partnered with IIT Madras to collaborate in the areas of

teaching, learning and research.

Initiated Academic Leadership Workshop (ALW) for the

principals of engineering colleges to help them in

institution building.

Launched Mission10x Technology Learning Centre

(MTLC) to bridge the technology gap between academy

and industry

The WASE program consists of an 8-semester (four years)

off - campus collaborative MS Program with the Birla

Institute of Technology & Science (BITS), Pilani

(Rajasthan, India). Students receive technical and academic

inputs as well as the opportunity to apply their learning in

live projects. 3,143 students joined in 2011-12.

WiSTA (Wipro Software Technology Academy) is the

latest entrant in Wipro’s training repertoire. WiSTA is a

new, work-integrated M.S. program in Information

Technology for science graduates with non-mathematics

disciplines. 400 students joined in the first year of the

program in 2011-12. Wipro Cares initiative supported the

education of 71500 children in 6 cities and one village.

through various campaigns across

Wipro locations pan-India,

currently have a base of around

700 volunteers.

Clocked in around 900

volunteering hours in 2011-12 in

India.

Wipro Cares, decade old

community care program,

strengthened the initiatives on

primary health care (PHC) by

adding projects in two more

locations – Mysore and Amalner.

Covering population of 5000

people. Supported a population of

45,000 covering 30 villages in

Aurungabad, Tumkur and

Hindupur.

Built 539 houses for two districts

(Yadgir & Koppal) in North

Karnataka post flood.

Table 3.34: Highlights of CSR Activities of Wipro (2012-13)

Learning and Education Community Initiatives &

Health Care

Eco-sustainability

and Other initiatives

Wipro Applying Thought in Schools

(WATIS), organization’s decade

long program has reached out to

around 10500 educators and 800000

children across 2000 + schools in 17

states through multiple programs

Completed three years of

Wipro Cares first health care

project in Waluj, Maharashtra -

Sanjeevani.

Provided access to primary

health care to around 51000

Phase II of the social

forestry project with

TIST saw planting of

25,000 saplings by 22

farmers in

Tiruvannamalai

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that the organization has done

through their network of 31 partner

organizations across the country.

Supported the education for more

than 71,600 children in 5 cities and 1

village through 6 projects in 2012-

13.

WATIS has continued to work with

its Partners Matrubhoomi and CSE

(Centre for Science and

Environment) for season watch

program, social sciences curriculum

intervention, bilingual approaches to

language education and holistic

school engagement program.

Earthian – Over 2000 institutions

participated in earthian over the past

two years. 2012 - 13 saw the

introduction of an activity based

program on Water for Schools, to

help school students understand the

criticality of sustainable water use.

Continuing engagement program

incorporating biodiversity, theater in

education, environmental audit and

teacher capacity building offered to

schools. 8 unique internships

completed in sustainability space for

college students.

Mission10X reached out to a

cumulated total of 23000 faculty

people through five of its health

care projects in Maharashtra,

Karnataka & Andhra Pradesh.

Supported 14 projects including

projects related to Access to

Education, Restoration of

Environment, Employee

Engagement etc..

New Projects in 2012-13 were

assistance to people affected by

Hurricane Sandy,

Communication Skills

Enhancement Program (CSEP),

a pilot project at Manjakuddi,

Wipro’s first rural BPO.

Employee volunteers in 2012-

13 grew to 183 volunteers in

India and l80 Overseas

volunteers.

Digital Inclusion, a recent

addition to Wipro’s community

program focusing on low cost

technology interventions in

health care and citizen services

for rural areas.

Initiated Communication Skills

Enhancement Program (CSEP)

to up skill the students / existing

employees to a Voice & Accent

(VA) entry level of

communication skills. Phase I

district, Tamil Nadu.

As part of the CII

Environment

Committee, Wipro

was also a convener of

the working group on

e-Waste.

Sustained employee

engagement through

campaigns like joy of

giving and blood

donation across Wipro

locations pan-India.

3000 employees

donated blood. Around

400 books were

collected in a book

collection drive in

Bangalore, these

books were given to

orphanages. In

addition, they

organized an online

organ donation

program, 81 people

registered.

In Phase II of the

social forestry project

Wipro supported the

planting of another

25,000 saplings by 22

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members from 1200 engineering

colleges across 25 states. Introduced

an innovative “Unified Technology

Learning Platform (UTLP).

was held in September 2012 &

Phase II was held in February

2013, both were attended by 7

farmers in

Tiruvannamalai

district, Tamilnadu.

Table 3.35: Highlights of CSR Activities of Wipro (2013-14)

Learning and Education Community Initiatives

Trained 500 students from 50 Mission10x Technology Learning

Centers (MTLCs) through Engineering Thinking workshop.

Earthian: Over 350 schools and 200 colleges participated in this

year’s edition of program.

Covered over 6000 schools and 5000 colleges through the outreach

initiatives which ensured massive participation from rural and semi-

rural India, making this a highly inclusive program.

WATIS: Associated with 60 organizations at different levels of

engagement and worked closely with 35 organizations supporting 67

projects.

Developed strategic focus on a few themes and areas like ecology,

social sciences, languages, affective education, creating education

material and public advocacy.

Supported 18 Fellows for individual work in Education; e.g.: for

writing a book on Learning Psychology of Children, documenting

the projects etc. Published 8 books, booklets and reports e.g.: Water

Stories, Why the Sky is Blue.

Developed Learning Standards and Curriculum Map for primary

classes. Developed a video series on Student Misconceptions and

disseminated to 10,000 schools.

Overall organization worked with over 2300 schools and 13,250

educators across 17 states, reaching around 1 million students

Revive the Hindupur

project and start new

projects close to facilities

in Haridwar, Uttarakhand

and Baddi, Himachal

Pradesh under the

domain of Primary

Health Care.

Continue to support

organizations catering to

the educational needs of

the most underprivileged

children, especially

children of migrant

laborers.

Form Location Councils

at each Wipro location to

encourage employee

engagement and

participation in managing

Wipro Cares projects.