Development of Corporate Social Responsibility in Indian Family Business
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Corporate Social Responsibility: A study on Indian private MNCs
79
CHAPTER 3
CSR practices in selected Indian Private Multinational Companies
Preview: This chapter presents the CSR practices implemented by eight selected Indian Private
Multinational Companies (Infosys, Wipro, TCS, Tata Power, ITC, Tata Motors, Tech Mahindra
and Titan). The reason for selecting these companies is discussed in detail in Chapter 4 (pp 170-
171). The impact of CSR programs is also discussed in this Chapter. The secondary data
collected from the Annual reports & Sustainability reports of each of these companies is
tabulated in various categories e.g. CSR expenditure, volunteering hours, CSR percentage of
PAT (Profit after Tax), etc. This chapter gives an elaborate account of CSR practices of selected
companies from 2008-2015. Further, the implementation of Schedule VII, Sec. 135 of
Companies Act 2013, by these companies is also discussed.
3.1 CSR implementation in India (2014-15)
After Companies Act, 2013 came into force all the public, private, SMEs and multinational
companies executed CSR practices in some form or the other. We can clearly see the impact of
the mandate proposed by this act.
3.2 CSR activities undertaken by the selected companies in the FY 2014-15
The details of CSR activities undertaken by the selected companies in the FY 2014-15 are
mentioned below:
3.2.1 Infosys
Infosys’ CSR is not limited to philanthropy, but also includes initiatives that lead to social
development, institution building, and conservation of natural resources using technology and
other innovative means and the reduction of carbon foot prints. Infosys foundation was set up in
the year 1996 and Infosys Science Foundation was set up in 2006. This was done to focus on
companies’ CSR initiatives, long before the Companies Act, 2013 came into force. All the
projects are undertaken through Infosys foundation. 3.1 below explains in detail the CSR
activities of Infosys in FY 2014-15:
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Table 3.1: Amount spent by Infosys for CSR activities during FY 2014-15
Sr.
No.
CSR Project /
Activity /
Beneficiary
Sector Location of
the project
/ Program
Expenditure
up to the
reporting
period
(in ₹ cr )
1 Akshaya Patra
Foundation
Malnutrition and hunger
eradication
Bengaluru,
Hyderabad,
Jodhpur,
Mysuru &
Jaipur
36.83
2 Chennai
Mathematical
Institute
Improving quality of education Chennai 33.25
3 Ramakrishna
Mission
Rural Development, malnutrition
& hunger eradication, health
care & medical facilities,
improving quality of education
Aalo,
Shivanahalli
,
Mangaluru,
Salem,
Kadapa and
others
26.03
4 Indian Institute of
Science
Improving quality of education Bengaluru 21.20
5 Infosys Science
Foundation
Improving quality of education Bengaluru 20.99
6 Spark IT program Improving quality of education Hyderabad,
Bengaluru,
Chennai,
Pune
15.59
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7 Public Health
Foundation
Healthcare and medical facilities Delhi 10
8 International
Institute of
Information
Technology,
Bengaluru.
Improving quality of education,
destitute care and rehabilitation
Bengaluru 6.6
9 Charutar Arogya
Mandal
Healthcare and medical facilities Karamsad 5.00
10 Presidency
University
Improving quality of education Kolkata 5.00
11 Cancer Institute Healthcare and medical facilities Chennai 5.00
12 Medical Research
Foundation
Healthcare and medical facilities Chennai 5.00
13 NH Charitable Trust Healthcare and medical facilities Bengaluru 3.00
14 Bhagwan Mahaveer
Viklang Sahayata
Samiti
Healthcare and medical facilities Jaipur 3.00
15 ICRIER, New Delhi Rural development Delhi 3.00
16 Institute of
Bioinformatics &
Applied
Biotechnology
Healthcare and medical facilities Bengaluru 2.50
17 Chitta Sanjeevani
Trust
Healthcare and medical facilities
H. D.
Kote 2.04
18 Indian Institute of
Technology (IIT),
Bombay
Healthcare and medical facilities Mumbai 2.00
19 Vishwas Vision Destitute care and rehabilitation Gurgaon 2.00
20 Parivaar Education Malnutrition and hunger Kolkata 2.00
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Society eradication, destitute care and
rehabilitation
21 Institute of
Bioinformatics
Healthcare and medical facilities Bengaluru 2.00
21 Vittala International
Institute of
Ophthalmology
Healthcare and medical
facilities, destitute care and
rehabilitation
Bengaluru 1.61
22 Chare Trust Art and culture Lakshmesh
wara
1.44
23 Bannerghatta
National Park
Destitute care and rehabilitation Bengaluru 1.33
24 Agastya
International
Foundation
Rural development Bengaluru 1.32
25 Sri Ramakrishna
Sevashrama
Rural development Pavagada 1.20
26 Khushi Trust Destitute care and rehabilitation Raichur 1.0
27 Bharata Ilango Foundation Art and culture Chennai 1.00
28 Bone Marrow
Registry
Healthcare and medical facilities Bengaluru 1.00
29 Search Central Healthcare and medical facilities Mumbai 1.00
30 SCARF Healthcare and medical facilities Chennai 1.00
31 Raja Dinkar Kelkar
Museum
Art and culture Pune 1.00
Others 13.91
Overheads
(Administrative
Expenses)
Office Bengaluru 0.7
Total 239.54
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Note: An amount of ₹3.46 Cr has been spent in April 2015 and the beneficiaries are
International Institute of Information Technology, Bangalore & Khushi Trust, Walk of Hope
(Documentation pending). The prescribed CSR expenditure (2% of average PAT) was ₹ 243
Cr and ₹ 243 Cr was spent towards CSR activities in FY 2014-15.
3.2.2 ITC
ITC’s CSR program thrive towards building better environmental and natural capital; supporting
rural development; promoting education & vocation skills; preventive health care; providing
sanitation & drinking water; creating livelihood for people in rural & urban india. ITC’s CSR
program also works towards preserving and promoting Art, Culture & Sports. Table 3.2 presents
the details of ITC’s CSR initiatives in 2014-15.
Table 3.2: Amount spent by ITC for CSR activities during FY 2014-15
Sr.
No.
CSR Project /
Activity /
Beneficiary
Sector Location of the project
/ Program
Cumulative
Expenditure
up to the
reporting
period
(in ₹ lakhs )
1 Eradicating hunger,
poverty &
malnutrition,
promoting health
care & sanitation and
making available
safe drinking water
Health &
Sanitation,
Drinking water,
contribution to
Swachh Bharat
kosh
Andhra Pradesh,
Telangana, Karnataka,
Tamil Nadu, West
Bengal, Bihar,
Uttarakhand,
Uttarpradesh,
Puducherry and Jammu
& Kashmir
2390
2 Promoting Education Education,
Vocational
training, livestock
development,
Andhra Pradesh,
Telangana, Karnataka,
Tamil Nadu, West
Bengal, Bihar,
6621
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livelihood Uttarakhand, Rajastan,
Himachalpradesh,
Madhya pradesh,
Kerala, Maharashtra,
Assam & Odisha
3 Promoting gender
equality, setting up
homes & hostels for
women and orphans
Women
empowerment
Andhra Pradesh,
Telangana, Karnataka,
Tamil Nadu, West
Bengal, Bihar, Madhya
Pradesh, Uttar Pradesh
& Maharashtra.
1040
4 Environmental
sustainability,
Ecological balance,
Animal welfare,
Agro-Forestry &
contribution to clean
Ganga project
Soil & moisture
conservation,
environment
sustainability,
social forestry.
Andhra Pradesh,
Telangana, Karnataka,
Tamil Nadu, Bihar,
Madhya Pradesh,
Rajasthan Odisha, New
Delhi & Maharashtra.
5589
5 Restoration of
buildings & sites of
historical
importance, setting
up of public
libraries, promotion
of traditional arts &
handicrafts
Protection of
National Heritage,
Art & Culture
West Bengal & Punjab 2142
6 Training to promote
rural sports,
nationally
recognized sports,
Olympic sports
Sports West Bengal &
Karnataka
1
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7 Contribution to
Prime Minister’s
National relief fund
and other fund set up
by central
government for
socio-economic
development
Socio-economic
development
NA 2017
8 Rural development
projects
Agri-development Andhra Pradesh,
Telangana, Karnataka,
Tamil Nadu, Bihar,
Madhya Pradesh,
Rajasthan, Odisha,
Uttar Pradesh, West
Bengal & Maharashtra.
1606
Total 21406
Note: The prescribed CSR expenditure that is 2% of average PAT is ₹ 212.92 Cr. for FY2014-
15. ITC has spent ₹ 214.06 Cr. towards CSR initiatives.
3.2.3 Tata Consultancy Services (TCS)
TCS’ CSR policy is aimed at demonstrating care for the community through its focus on
education & skill development, health & wellness and environmental sustainability including
biodiversity, energy & water conservation. Also embedded in this objective is support to the
disadvantaged / marginalized cross section of the society by providing opportunities to improve
their quality of life. Table 3.3 give the details of CSR activities of TCS during 2014-15.
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Table 3.3: Amount spent by TCS for CSR activities during FY 2014-15
Sr.
No
.
CSR Project or
Activity identified
Sector in which the project is covered with
local area
Cumulative
Expenditure
upto the
reporting
period ( ₹ )
1 Training and educating
children, women,
elderly, differently-
abled, scholarships,
special education and
increasing
employability
Promoting education, including special
education and employment enhancing vocation
skills especially among children, women, elderly
and the differently-abled and livelihood
enhancement projects
(Pan India)
324,336,801
2 Disaster relief, tech
support for hospitals
including cancer
institute’s, financing
hygienic sanitation
Eradicating hunger, poverty and malnutrition,
promoting preventive health care and sanitation
including contribution to the Swatch Bharat
Kosh set up by the Central Government for the
promotion of sanitation and making available
safe drinking water
(Pan India)
18,84,53,684
3 Child line software
support to track
missing children
Promoting gender equality, empowering women,
setting up homes and hostels for women and
orphans; setting up of old age homes, day care
centers and such other facilities for senior
citizens and measures for reducing inequalities
faced by socially and economically backward
groups.
(Pan India)
25,79,011
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4 Tree plantation drive Ensuring environmental sustainability,
ecological balance, protection of flora and fauna,
animal welfare, agro-forestry, conservation of
natural resources and maintaining quality of soil,
air and water including contribution to the Clean
Ganga Fund set up by the Central Government
for rejuvenation of river Ganga.
Velas & Mumbai (Maharashtra), & Chennai
(Tamilnadu)
4,74,300
5 Contribution to Prime
Minister’s National
Relief Fund & other
Central Govt. Funds
Contribution to the Prime Minister’s National
Fund or by any other fund set up by the Central
Government for Socio-Economic development
and relief, welfare of the scheduled castes, the
scheduled tribes , other backward castes, the
scheduled tribes, other backward classes,
minorities and women.
(Pan India)
1,48,67,748
6 Contribution to TCS
foundation and other
Trusts in Socio-
Economic development
and relief work
Various Sectors covered by Schedule VII of the
Companies Act, 2013.
(Pan India)
1,53,93,58,920
7 Support for the
restoration and
renovation of the
heritage structures
Protection of the Nation Heritage, Art & Culture
including restoration of buildings and sites of
historical importance and works of Art, setting
up of public libraries, promotion and
development of traditional arts & handicrafts.
(Mumbai, Maharashtra)
3,36,00,000
Sub-Total 2,10,36,70,464
Overhead 9,81,49,442
Total CSR Spend 2,20,18,19,906
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As mentioned in Table 1, TCS has spent ₹ 220.18 Cr towards CSR activities. The prescribed
CSR expenditure (2% of average PAT) was ₹ 285 cr. ₹ 64.82 Cr is unspent because some of
the large programs such as providing hygienic sanitation facilities for girl students in schools
across country are multi- year projects.
3.2.4 Tata Motors 2014-15: Tata Motors spent significant amount on CSR in-spite of AVG.
PAT showing loss. Table 3.4 gives the details of CSR expenditure during FY 2014-15.
Table 3.4: Amount spent by Tata Motors for CSR activities in 2014-15
Sl
No
CSR Project /
Activity
Sector in
which
Project is
covered
Local Area / State & District where
project is undertaken
Cumulative
spent up to
the reporting
period (in ₹
Cr)
1 Skill
development
and vocational
skills in
automotive and
non-automotive
sector
Employability
& enhancing
skill
development
Jharkand - East Singhbum; Uttar
Pradesh - Lucknow and Barbanki;
Uttarakhand - Udham Singh Nagar;
Maharashtra - Nasik, Aurangabad,
Nagpur, Pune, Mumbai; Gujarat -
Ahmedabad; Karnataka - Dharwad;
Pan India
4.86
2 Promoting
primary and
secondary
education in
rural & socially
/ economically
backward
communities
Promoting
education
Jharkand - East Singhbum; Uttar
Pradesh - Lucknow and Barbanki;
Uttarakhand - Udham Singh Nagar,
Nainital; Maharashtra - Thane, Pune,
Mumbai; Madhya Pradesh - Jabalpur;
Gujarat - Ahmedabad; Karnataka -
Dharwad, Dakshin Kannada
9.04
3 Preventive and
curative health
services in
Eradicating
Hunger,
Promoting
Jharkand - East Singhbum; Uttar
Pradesh - Lucknow and Barbanki;
Uttarakhand - Udham Singh Nagar,
3.14
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Communities preventive
healthcare,
Malnutrition,
Promoting
Preventive
healthcare and
sanitation and
safe drinking
water
Almora; Maharashtra - Thane,
Mumbai; Gujarat - Ahmedabad;
Karnataka - Dharwad
4 Ensuring
environmental
sustainability
through
awareness and
protection of
natural habitats
Ensuring
environmental
sustainability
Jharkand - East Singhbum; Uttar
Pradesh - Lucknow and Barbanki;
Uttarakhand - Udham Singh Nagar,
Nainital; Maharashtra - Pune, Thane,
Mumbai; Gujarat - Ahmedabad;
Karnataka - Dharwad
1.46
5 Administrative overheads and Capacity Building cost 0.12
Total 18.62
Note: Tata Motors spent 18.62 Cr towards CSR in spite of incurring loss.
3.2.5 Tata Power
Tata Power has been actively working on five thrust areas in CSR.
Primary education with focus on girl child
Health and drinking water
Livelihood and employability
Social capital and infrastructure
Inclusive growth
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The company has ramped-up CSR capabilities and operations across all locations by bringing
robustness to systems and processes to ensure effective programs which delivers long term
impact and change to the community. Table 3.5 below give the details of CSR activities during
FY 2014-15.
Table 3.5: Amount spent by Tata Power for CSR activities during FY 2014-15
Sr.
No.
CSR Project or
Activity
identified
Sector in which
the project is
covered with
local area
Area Cumulative
Expenditure up to
the reporting period
1 Augmenting
Primary Education
System with
emphasis on Girl
Child Education
(Focus Areas: E-
Learning, Adult
Literacy,
Scholarships,
Special Coaching,
School
Infrastructure,
Mainstreaming
drop-out students)
Promotion of
education
Local Areas : Maval,
Mulshi (Hydros),
Trombay, T&D License
Area, Jojobera, Tiruldih,
Naraj Marthapur,
Haldia, Dherand,
Gadag, Khandke, Supa,
Agaswadi,
Poolawadi,Samana
386 lakh ₹
2 Building and
Strengthening
Health Care
Facilities
including Safe
Drinking Water
(Focus Areas:
Promoting
preventive
healthcare and
sanitation and
making available
safe drinking
water
States :
• Maharashtra
• Jharkhand
• Odisha
• West Bengal
• Karnataka
• Tamil Nadu
219 lakh ₹
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Mobile Health
program, Behavior
Change
Communication,
Safe Drinking
Water and
Hygiene, Health
Infrastructure,
Women & Child
Health Awareness)
• Gujarat
Districts:
• Pune
• Mumbai
• Singhbhum East
• Saraikela Kharsawan
• Cuttack
• Haldia
• Raigad
• Gadag
• Ahmednagar
• Satara
• Udumalpet
• Jamnagar
3 Enhancing
Program on
Livelihood and
Employability
(Focus Areas:
Skill
Development,
Vocational
training, Promote
Livelihood
practices among
farmers/
fishermen, Income
Generation
activities for
Women Self Help
Groups)
Livelihood
enhancement
projects;
Promoting
gender equality,
empowering
women and
measures for
reducing
inequalities
faced by socially
and
economically
backward groups
1095 lakh ₹
4 Building Social
Capital and
Infrastructure
(Focus Areas:
Rural
development
projects;
Empowering
1028 lakh ₹
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Institution
Building,
Participatory Rural
Development
Works, Women
empowerment
training programs)
women
5 Nurturing
Sustainability for
Inclusive Growth
(Focus Areas:
Rural Energy,
Promoting
Sports/Games,
Support to Natural
Calamity, Tree
plantation,
Employee
Volunteering)
Training to
promote rural
sports, nationally
recognized
sports; Socio-
Economic
development
158 lakh ₹
6 Community
Welfare- Others
Rural
Development
Projects
227 lakh ₹
Total 3113 lakh ₹
Note: Total amount to be spent for the financial year (2% of average net profit of the company
for the last three financial years) is ₹ 29.8 Cr, but Tata Power spent ₹ 31.1 Cr during the
financial year 2014-15, which is higher than the prescribed CSR expenditure as per Companies
Act 2013.
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3.2.6 Tech Mahindra
The Tech Mahindra limited has established the Tech Mahindra Foundation (TMF) and Mahindra
Educational Institution (MEI). The TMF has been focusing on implementation projects related to
education and employability, while MEI implements higher education projects. A brief profile of
the projects by TMF and MEI are given below. Table 3.6 give the details of CSR activities of
Tech Mahindra FY 2014-15.
Table 3.6: Amount spent by Tech Mahindra for CSR activities during FY 2014-15
Sr.
No.
CSR Project
/ Activity /
Beneficiary
Sector Cumulative
Expenditure up
to the reporting
period
(in ₹ Cr )
1 Employability Promoting education, including special education
and employment enhancing vocation skills
especially among children, women, elderly, and
the differently-abled and livelihood enhancement
projects
10.42
2 School
education
Same as 1 17.58
3 Technical
Education
Same as 1 22.50
4 Total 50.50
Note: The prescribed CSR expenditure for Tech Mahindra for the FY 2014-15 was ₹30.88 Cr
(i.e. 2% of ₹1,544 Cr). Tech Mahindra spent ₹50.50 Cr against the mandated spend of ₹30.88
cr. It is heartening for a researcher to know that Tech Mahindra spent towards CSR activities,
substantially higher than the amount prescribed under the Companies Act, 2013.
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3.2.7 Titan
The Annual report of Titan (2014-15) presents only the CSR project details. The expenditure
incurred in each activity is not mentioned separately. However the cumulative CSR expenditure
is available in the report which is discussed in Table 3.7 give the details of CSR activities of
Titan FY 2014-15.
Table 3.7: CSR activities conducted by Titan during FY2014-15
CSR Programs CSR projects
Focus on the girl child through
education and other interventions
1. Titan Kanya – Education to dropout children /
government schools, Titan scholarship, school adoption
2. Health and hygiene, including toilet construction in girl
schools
3. Employability skill development – Vocational training
for Kanya Girls
4. Education Support for Tribal children / Teacher training
Employability skill development 1. Skill development – Retail focus
2. Skill development pilot for long term in select areas –
School of Excellence
Celebrating Indian Arts/Crafts
and Indian Heritage
1. Create an excellence recognition program that would
support communities in the space of Arts and Crafts
2. Adoption of 2-3 Communities in the space of crafts as
Pilot for Holistic Development
3. Explore and Pilot with two Culture/Heritage Projects
Responsible Citizenship Happy Eyes - Eye Care
Uttarkhand Rehabilitation
Other local causes as when required
Titan’s CSR expenditure for 2014-15 is ₹ 12.32 cr. The prescribed CSR amount is ₹ 19.36 Cr.
(2% of average PAT). The unspent amount is ₹ 7.04 Cr., which is carried forward to next year.
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3.2.8 Wipro
Wipro’s CSR policy rests on three important pillars:
a. The Strategic: Wipro chooses domains and issues to engage with that are force multipliers for
social change and sustainable development. Social responsibility is as much about being a
sustainable organization as it is about external initiatives. Therefore, some of Wipro’s areas of
engagement lie at the convergence of business goals and social purpose.
b. The Systemic: Within the chosen domains, Wipro chooses to engage on systemic issues that
require deep, meaningful and challenging work. Given the nature of social change, this implies
commitment over the long term, typically for several decades because real, genuine change does
that long to happen.
c. The Deliberative: Wipro emphasizes on depth and on long term commitment implies a
deliberative approach that precludes spreading Wipro’s thin or engaging in ‘Cheque book
philanthropy’. By implication, this also means that Wipro is wary of expanding and growing
social programs as ends in themselves. Table 3.8 give the details of CSR activities of Wipro in
2014-15.
Table 3.8: Amount spent by Wipro for CSR activities during FY 2014-15
Sr.
No.
CSR Project /
Activity /
Beneficiary
Sector Location of the project /
Program
Cumulative
Expenditure
up to the
reporting
period
(in ₹ Mn )
1 Providing
preventive and
curative health
services with
specific focus on
malnutrition and
infant mortality
Community
Healthcare
Amalner & Aurangabad
(Maharashtra), Mysore &
Tumkur (Karnataka),
Hindupur (Andra -Pradesh),
Haridwar (Uttarkhand),
Nagapattinam (Tamil Nadu)
12.7
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rate
2 Education for
Underprivileged
in proximate
communities
Education for Under-
privileged
Mumbai, Pune, Gadchiroli
(MH), Bangalore
(Karnataka), Hyderabad
(Telangana), Kolkata
(WestBengal), Chennai
(Tamil Nadu), New Delhi
26.0
3 Systemic reform
initiatives in
school education
in India, in the
areas of ecology,
social science,
languages and
affective
education,
material
development,
public advocacy,
assessment
reform, teacher
capacity building,
strengthening the
school system
through
community and
systemic
engagement
Education : Systemic
Reforms
Bongaigaon, Kokrajhar
(Assam), Kolkata (West
Bengal), Delhi, Punjab,
Udaipur, Jaipur, Phagi
(Rajastan), Bhopal (Madhya
Pradesh), Kutch, Panchmahal
(Gujarat), Mumbai
(Maharashtra), Bangalore,
Koppal, Chamrajnagar
(Karnataka), Chennai (Tamil
Nadu), Kerala
71.7
4 Initiatives in
Education of
Education for
Children with
Delhi (Delhi), Hyderabad
(Telangana), Bengaluru
24.4
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children with
Disability
Disability (Karnataka), Jaipur
(Rajasthan), Pune
(Maharashtra)
5 Initiatives in
sustainability
education in
schools and
colleges across
India
Sustainability
Education
All parts of India 25.1
6 Program of higher
education in
engineering and
technology linked
to skills
development for
the IT industry
Higher Education for
skills building
Bengaluru 772.5
Initiatives in
improving
education in
engineering
colleges in India
Higher Education All parts of India 8.0
7 Ensuring
environmental
sustainability,
ecological
balance, Agro-
forestry
Water Bangalore 4.1
Biodiversity Bangalore, Pune, Mumbai 8.1
Energy Bangalore, New Delhi 361.0
Waste Management Bangalore 1.4
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Sustainability
Advocacy and
Research
All parts of India 7.4
8 Rural
Development
projects
Rural livelihood
programs
Uttarkashi (Uttarkhand),
Bhubaneswar(Orissa),
Chennai (Tamil Nadu)
4.6
Total 1327.0
Note: Total amount to be spent for the financial year (2% of average net profit of the company
for the last three financial years) is ₹ 1,283 Million, but Wipro spent ₹ 1,327 Million during the
financial year 2014-15, which is higher than the prescribed CSR expenditure as per Companies
Act 2013. All CSR Programs of Wipro are executed and implemented through Wipro’s partners
or implementing agencies.
The data in the previous pages reveals the facts about CSR implementation after the mandate
given by Companies Act, 2013. It is interesting to note that all the selected companies spent 2%
or more of average PAT towards CSR activities. Is it because, 2% CSR is mandatory? Or is it a
practice of India Inc. to dwell in philanthropic and socially responsible activities? In case the
mandate says in the future that 4% has to be for CSR, do the Corporate welcome such move?
CSR activity whether mandatory or voluntary, the spirit behind such activity should be above all
mandatory requirements. It is observed that CSR was not new to Indian Companies. To
understand the type of activities undertaken and the total amount spend on CSR before
Companies Bill 2012, which is a mile stone in the field of CSR, a review on CSR activities of
selected Companies is needed. The Company bill 2012 was passed by Loksabha (the Parliament
of India) on 18th December 2012. Table 3.9 give the detail of CSR expenditure of selected
companies before 2012.
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Table 3.9: CSR Expenditure of selected companies before Companies Bill – 2012
(FY 2011-12)
Name of the
Organization
Average PAT, in ₹ Cr
(Average PAT in the last 3
financial years: FY10, FY11
& FY12)
2% of PAT, in
₹ Cr
Actual CSR
Expenditure , in ₹ Cr
TCS 8935 179 51
Wipro 5152 103 NA
Infosys 7128 143 26
ITC 5201 104 NA
Tata Power 1117 22 9
Tata Motors 8437 169 15
Source: Gupta & Arora, 2013. Corporate Social Responsibility: A business perspective. The Management Accountant. The Journal of CMAs. 48:
6: 662-664.
When the statistics of CSR expenditure for the FY 2014-15(As mentioned in Tables 3.1, 3.2, 3.3,
3.4, 3.5, 3.6, 3.7 & 3.8) is compared with CSR expenditure mentioned in Table 3.9, one realizes
how important it is to make CSR mandatory. It is observed that there is exponential increase in
CSR expenditure after Companies Act, 2013 came into force. It is also observed that all the
selected companies were investing in CSR activities before 2013 Act, through various
implementing agencies or foundations established by the respective companies.
3.3 CSR programs of selected Indian companies (2008-14)
Researcher mentioned the high lights of CSR activities of selected companies. The data is taken
from respective Annual Reports and Sustainability Report. The Data is not taken from any
Foundation reports. Further the data does not speak about the CSR activities conducted in any
other country apart from India. The focus of study remains CSR in India. The details are given
about CSR activities conducted outside the preview of the organization. The initiatives taken
regarding energy conservation, environment protection, recycling, waste management and safety
measures undertaken within the organization are not discussed.
Corporate Social Responsibility: A study on Indian private MNCs
100
3.3.1 Infosys: Year 2008-14:
Infosys Foundation was set up in 1996 and Infosys Science foundation is set up in 2009. Most of
the CSR activities of Infosys are executed through these foundations. Apart from sponsoring and
donating to various programs conducted by these foundations, Infosys also invest in Health,
Safety and Environment protection through their program, “OZONE”.
The programs & initiatives under Ozone are conducted inside the various Infosys campus, which
is not highlighted in this study. The CSR initiatives conducted outside the purview of campus is
highlighted here.
All the details presented in Tables 3.10, 3.11, 3.12, 3.13, 3.14 & 3.15 are taken from Annual
Reports of Infosys.
Table 3.10: Highlights of CSR Activities of Infosys (2008-09)
Learning and Education Art, Culture & Health care Community Development
Sponsored libraries,
reading rooms in schools
and youth centers in rural
Karnataka.
Sponsored the
construction and provided
support in setting up a
high tech computer lab at
Gulbarga University,
Karnataka.
Sponsored several Teacher
Training Programs.
Under Spark program
35,000 students were
trained in one year.
Under Industry Academia
Partnership (IAP), 16,306
Sponsored Kogga Kamath’s
Yakshagana puppet show in
all districts in Karnataka and
Singapore
Sponsored Surabhi, a
traditional drama troupe from
Andhra Pradesh.
Donated funds to Hasta Shilpa
Trust in Manipal, Karnataka.
Sponsored performances by
the Samarthanam dance
troupe.
Sponsored music program
conducted by students of
Kalkeri Sangeetha Vidyalaya,
Dharwad, Karnataka.
Partnered with Adima, an
Partnered with Sathi (an
NGO), and helped in
rehabilitating street children
in Delhi, Patna and Kanpur
Trained destitute women
from Maharashtra through
BAIF, a self help group, to
earn their livelihood.
Sponsored Jnana Vikasa, a
program that trains rural
women in hygiene, health,
nutrition, infant care, literacy
and vocational skills.
Sponsored the rehabilitation
of devdasis and their children
in Raichur, Karnataka.
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students from 186 colleges
were covered. IAP started
in 2004 to enhance the
quality of education in the
information technology
space.
Aspiration 2020, a contest
that fosters Creativity,
Team work & Innovation
in building new software
programs was organized.
17,200 students
participated in this
program
organization in Kolar district,
Karnataka, to train rural artists
in the local art and culture
Initiated and completed the
construction of Sankara Eye
Hospital
Provided equipments,
medicines and financial help
to Govt. hospital and reputed
missionary hospitals in
Tamilnadu, J&K,
Maharashtra, Bihar, Kerala &
Karnataka.
Sponsored the rehabilitation
of tribal communities by
training them in vocations
such as agriculture,
horticulture, sericulture,
floriculture, dairy farming,
poultry, welding and
carpentry.
Sponsored rehabilitation
programs for those affected
by the Orissa floods in
September, 2008
Table 3.11: Highlights of CSR Activities of Infosys (2009-10)
Learning and Education Healthcare, Art,
Culture and Sports
Social Rehabilitation and
Rural Upliftment
Distributed the Kanada and
English story book series
‘Chandamama’ in 3158 schools in
rural Karnataka.
Assisted purchase and supply of
books in school across Karnataka
and Andhra Pradesh benefiting
over 4500 poor students.
Awarded scholarships to
meritorious students from
economically weaker families at
locations where Infosys
Foundation Development Centers
Donated corpus funds to
various medical service
centers in Kerala,
Jammu, Bihar and
Karnataka.
Supported Multiple
Sclerosis Society of India
(MSSI), a voluntary
organization.
Helped Chitraprakashana
Charitable Trust in
constructing
rehabilitation center for
Partnered with Vanrai Trust
in Pune for supporting
farmers in obtaining crop
loans.
Sponsored development
programs aimed at uplifting
the life of devdasi women.
Donated sewing machines to
500 destitute women in rural
Karnataka and Andhra
Pradesh.
Supporting the rehabilitation
of street children in Delhi,
Corporate Social Responsibility: A study on Indian private MNCs
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are located all over India.
Instituted scholarships in various
subjects for pursuing PhD at
Gulbarga University, Karnataka
and the Harishchandra research
institute, Allahabad, Uttar
Pradesh.
Funded research products at
Bhandarkar Oriental Institute and
Harishchandra Research Institute.
Sponsored school students and
provided infrastructure support to
schools in the states of Orissa,
Kerala, Maharashtra and
Karnataka, and aided the
construction of toilets in Chennai
schools through SNEHAM, the
Infosys employee CSR
foundation.
Established Science and
Mathematics labs at several
locations in Andhra Pradesh.
Donated computers to learning
centers in Bangalore run by
Prerana, an NGO.
Instituted prizes for the winners of
International Science Olympiad.
Provided monetary support for
translating and publishing the
treatise, Vajnalkya Smriti with
Mitaksara, in association with
homeless at H. D. Kote,
Karnataka.
Supported Unnati Centre,
an organization dedicated
to training and helping
underprivileged youth.
Sponsored theater
activities at Ranga
Shakara for a year.
Sponsored traditional
plays from Maharashtra.
Sponsored the
publication of “Research
and Documentation on
Metal Craft of
Karnataka” by partnering
with the Crafts Council
of Karnataka.
Provided monetary
support to old and infirm
musicians and painters
across India.
Provided a corpus fund to
Bharatiya Vidya Bhavan,
Pune and sponsored the
DVD production of
Kumaravyasa Bharata
Vachana recitation by
Mathoor Krishnamurthy.
Sponsored 4
underprivileged athletes
Patna and Kanpur through
the NGO, Sathi.
Provided material aid to 1000
flood affected families in
Karnataka and Andhra
Pradesh.
Provided aid to orphanages
and physically challenged
children in Karnataka, Tamil
Nadu and Maharashtra.
Provided aid to victims of
devastating cyclone in West
Bengal in collaboration with
Ram Krishna mission and
Akansha, the Infosys
Bhubaneswar development
center
Provided monetary support
for the families of martyrs of
the Indian army.
Empowered over 7,50,000
women in 3 districts of
Karnataka by training them
on hygiene, health, nutrition,
livelihood, literacy and
sanitation through an
experimental program called
Jnanavikasa.
Sponsored the airfares of
women of Indian origin who
faced inhuman treatment at
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Gulbarga university and students
of the Chennai Mathematical
Institute to undergo soft skill
development and effective
communication skill courses
respectively..
This year, the number of students
benefitted under Spark Program
reached 1, 00,000.
22,982 students participated in the
2010 edition of the Aspiration
2020 contest.
Supported the activities of Alva’s
Education Foundation,
Mangalore.
to get training at the
Usha School of Athletics
run by P. T. Usha.
Provided monetary
assistance to Geetha Bai,
a medal winner at the
national power lifting
championships.
the hands of their employers
but were unable to return
home.
Table 3.12: Highlights of CSR Activities of Infosys (2010-11)
Learning and Education Healthcare, Art,
Culture and Sports
Social Rehabilitation
and Rural Upliftment
Awarded a cash reward of ₹10,000
to each team that participated in the
Olympiad Science Congress through
the Tata Institute of Fundamental
Research
Awarded scholarships to 4,000
meritorious students from
economically weaker backgrounds.
Awarded 10 scholarships to
meritorious PhD students in various
faculties at Gulbarga University.
Supplied books and education
Completed the
construction of Standard
Care & Rehabilitation
Centre for mentally ill
homeless persons run by
the Chittaprakash Trust
in H. D. Kote, Karnataka.
Supplied mobile
incubators to different
hospitals on an
experimental basis for
the care of poor patients.
Constructed 2,541 houses
for flood victims in
Raichur and Yadgir
districts.
Donated sewing
machines to 500 destitute
women in rural Karnataka
and Andhra Pradesh and
helped them earn a living
and lead respectable lives
Supported rehabilitation
of 914 street children in
Corporate Social Responsibility: A study on Indian private MNCs
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materials to the Door Step Mobile
School that provides free education
to underprivileged children in Pune.
Helped in part in the construction of
school buildings and toilets in
Andhra Pradesh, Chennai,
Maharashtra, Bihar and Madhya
Pradesh.
Donated furniture to colleges,
schools and libraries in Maharashtra
and Karnataka .
Donated computers to schools in
Karnataka, Andhra Pradesh and
Maharashtra
Assisted in the renovation of the
library at the Gokhale Institute of
Public Affairs that houses 50,000
books.
Through the Manohar Grantha Mala,
helped publish the unpublished
works of writers of yesteryear for
the purpose of documentation
Sponsored the first International
Sanskrit Book Fair held in
Bangalore.
1,75,000 students were benefitted
under Spark Program in this year.
The total number of students
benefitted under Spark Program till
2011 is 2,80,000.
1,20,000 students were trained under
Supplied food to in-
patients suffering from
leprosy, tuberculosis,
HIV and eye conditions
in rural Karnataka.
Jnanavikasa program
continued this year.
Sponsored the
publication of a book on
Kantha embroidery that
speaks of the tradition of
Kantha and its evolution
into a highly valued art
form.
Sponsored Yakshagana
Puppet shows.
Sponsored stage theatre
events and shows by
various troupes, both
local and international
for a year.
Sponsored music
concerts by 50 musicians
through the Bharatiya
Vidya Bhavan.
Sponsored the
publication of Karnataka
Kala Darshana.
Sponsored the
publication of Kannada
plays, short stories and
Delhi through the NGO,
Sathi.
Supported the
rehabilitation of 920
devadasi women and
1,240 devadasi children.
Sponsored the training of
300 tribal persons in
agriculture, horticulture,
sericulture, floriculture
bee-keeping, farm
machinery operation and
maintenance, fishery,
dairy and poultry farming,
welding and carpentry.
Supported orphanages
and schools for the
physically handicapped,
the visually impaired and
the hearing impaired in
Karnataka, Tamil Nadu
and Maharashtra.
Provided support to
development work in
Bihar, Madhya Pradesh,
Orissa and Andhra
Pradesh through the Sri
Kottala Basaveshwara
Bharatiya Sikshana Samiti
Sedam.
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105
IAP Program.
34,576 students participated in
Aspiration 2020 contest.
novels by Masti
Venkatesh Iyengar.
Table 3.13: Highlights of CSR Activities of Infosys (2011-12)
Learning and Education Healthcare, Art,
Culture and Sports
Social and
Rural
Development
Sponsored the 7th Kannada Vijnana Sammelana
and 4th National Women's Congress at Gulbarga
University.
Offered scholarship programs for meritorious
but economically poor students in Karnataka and
Hyderabad.
Awarded scholarships to meritorious final year
students of Medical Sciences in Bellary.
Awarded 585 scholarships to poor and
meritorious students through Prerana, an NGO in
Raichur and Bangalore, and Vidya Poshak in
Dharwad and Shri Kottala Basaveshwara
Bharateeya Shikshana Samithi in Sedam. The
Foundation contributed over2 cr in scholarships.
Helped the publication of Manohar Grantha
Mala, the unpublished works of yesteryear
writers and aided the archival process.
Donated funds to Isha Education towards the
construction of six classrooms at the Cuddalore
Rural School, Tamil Nadu.
Donated funds for the distribution of notebooks
to students affected by the floods in
The construction of rest
houses at the National
Institute of Mental
Health and Neuro
Sciences (NIMHANS),
Bangalore.
Creation of a corpus in
several hospitals for
treating poor patients.
A total of 10 hospitals
serving the poor have
been beneficiaries.
Contribution of critical
life saving medical
equipment such as
ambulances,
incubators, neo-natal
resuscitation
equipment, drugs and
medical facilities have
been contributed to
various government
Construction of
2,262 houses in
Gulbarga,
Yadgir,
Raichur,
Dharwad and
Belgaum
districts for
people whose
homes were
damaged and
livelihoods
threatened by
the devastating
flood of 2009.
The Foundation
spent around
30 Cr. on this
project.
Sponsorship of
airfare for 20
destitute women
Corporate Social Responsibility: A study on Indian private MNCs
106
Bhubaneswar.
1, 30,000students benefitted under Spark
program. With this the number of beneficiaries,
till 2012 reached 5, 00,000 students.
1,500 faculty members were trained under IAP
program (Campus connect), who, in turn trained,
35,000 students. Total number of beneficiaries of
IAP program by end of FY2011-12 are 7,200
faculty members, 1, 53,000 students of 474
Engineering colleges. 45,611 students
participated in Aspiration 2020 program.
hospitals benefitting
thousands of
underprivileged people.
Supported music
concerts by 12
musicians through the
Bharatiya Vidya
Bhavan.
Theater events and
shows by various artists
and troupes.
(of Indian
origin) in
Bahrain.
Construction of
400 houses for
flood victims in
Andhra
Pradesh.
Support for the
rehabilitation of
1,000 street
children in
Delhi
through Sathi,
an NGO.
Supply of food
and clothing for
flood victims in
Odisha.
Table 3.14: Highlights of CSR Activities of Infosys (2012-13)
Learning,Education, Science and Innovation
The SPARK is a day long Program that includes 4 programs: On campus events, the Rural
Reach Program (RRP), Catch Them Young (CTY) and SPARK GURU.
1,16,836 students were benefitted under on campus events. 4,315 faculty members were
benefitted. 3,233 employee volunteers (Infocians) participated in this Program.
42, 622 students were benefitted under RRP.
369 students were trained under CTY Program. 350 employee volunteers (Infocians)
participated in this Program.
298 faculty members under SPARK GURU program. 36 employee volunteers participated in
Corporate Social Responsibility: A study on Indian private MNCs
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this program.
Aspiration 2020, a contest that fosters Creativity, Team work & Innovation in building new
software programs. 96,570 students participated in 2012 addition of the Aspiration 2020
contest from 20 Indian states.
Over 50 employees have availed the facility of sabbatical policy of Infosys, which enables them
to get involved in community development projects, while receiving monetary support from
Infosys limited.
Employee driven CSR group Akanksha in Bhuvaneshwar has set up a library for Tanda village
school. Arpan in Chandigarh distributed stationary for 1900 children.
Mamata in Hyderabad adopted five schools in Pochram and provided them with infrastructure
and sports material. Samarpan in Bangalore distributed notebooks and school-bag kits to over
45,000 children as part of the Notebook Drive (NBD).
Soften in Mysore held a computer awareness session for school children, and a monitoring
program for the Karnataka State Road Transport Corporation.
Infosys in Australia donated two water filters worth ₹ 40,608.92 to a school of 300 students;
employees also participated in the Random Hacks of Kindness (RHoK) initiative.
Sparsh in Pune provided financial support for 122 visually challenged students and 32 students
from economically disadvantaged families.
Prerana in Mangalore sponsored ₹ 17, 21,047 in scholarships to 573 students, including 95
students who are pursuing professional courses.
The Association for Computing Machinery (ACM), Infosys Foundation Award for ₹
81,43,500 is given to young scientists, computing educators and researchers. Jeffry Dean and
Sanjay Ghemawat are the recipients of 2012, ACM Infosys award in Computing sciences.
Corporate Social Responsibility: A study on Indian private MNCs
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Table 3.15: Highlights of CSR Activities of Infosys (2013-14)
Learning, Education, Science and Innovation
As part of SPARK over 36,000 students were benefitted during this year. Since its launch in
2008, the program has reached over 8, 78,000 students.
65,000 students from 20 Indian states participated in Aspiration 2020 contest this year.
The sabbatical policy enables employees to participate in community development projects.
Till date 47 employees have availed themselves of this sabbatical option.
My School is an initiative by the Pune campus employees. This initiative is supported by
senior leadership and Infosys foundation.
The Infosys Foundation made an endowment to institute ACM award, which carries a prize
of US$175,000.
3.3.2 ITC (2008-2014)
ITC’s Social Investments Program is driven by the needs and concerns of two important
stakeholders: The rural households aligned to ITC’s agri-businesses and families residing in the
vicinity of ITC.
Table 3.16: Highlights of CSR activities by ITC (2008-09)
Community Development and Education Environment and Other
activities
e-Choupal is a digital infrastructure created by ITC that
enables even small and marginal farmers, who are delinked
from the formal market, to access relevant knowledge and
agricultural extension services. The e-Choupal network
benefits more than 4 million farmers through 6,500 internet
kiosks in 40,000 villages across 10 states.
Integrated Agriculture Development: The program promotes
a combination of solutions for optimizing water management
and enhancing farm productivity. 61 group irrigation units, 4
drip irrigation units, 898 demonstration plots, 322 vermi-
composting units and 228 super composting units were
installed benefiting 1,751 households in 2008-09.
To ensure the commercial
viability of plantations, ITC’s
R&D centre at Bhadrachalam
developed high yielding, disease
resistant and site-specific clones.
This program has not only
created a sustainable source of
livelihood but has also brought
in a multiplicity of benefits by
creating a large green cover that
contributes significantly to
ground water recharge, soil
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Livestock Development Program: The program assists small
and landless farmers to upgrade livestock quality through
cross breeding by artificial insemination to boost milk
productivity by a factor of 6-9 times leading to threshold
increase in household incomes. Initiated in 2004-05, the
program has 121 Cattle Development Centers covering 2,592
villages during 2008-09. These centers have performed 2.77
lakhs artificial inseminations till 2008-09.
Promoting Gender Equality and Empowering Women: ITC's
initiatives provide sustainable economic opportunities to
poor women in rural areas by assisting them to form self-help
groups that enable them to build small savings and finance
self employment and micro enterprises. There are 1,023 self
help groups with 10,614 members till 2008-09. More than
22,600 women earn income as self-employed workers or as
partners in micro enterprises
Achieve Universal Education:
The programs are aimed at increasing chances of
employability either through imparting training in skills or
better education. 83,671 students from 760 schools were
benefitted in the FY 2008-09 under this Program
conservation and carbon
sequestration. This program
benefitted 2,569 people of 48
villages where 2,392 hectares
plantation area was created in
2008-09.
Recognizing the vital role that
water plays in the rural
economy, ITC promotes
watershed projects in water
stressed area. 8,862 hectares was
covered under watershed area in
2008-09. It is estimated that
project will generate 8 lakh man-
days of employment per year.
The total area covered till 2008-
09 under this project is 43,841
hectares benefiting 45,000
households. This includes the
provision of critical irrigation to
about 21,942 hectares through
2,535 water harvesting structures
Table 3.17: Highlights of CSR activities by ITC (2009-2010)
Community Development and Education Art and Culture, Environment and Other
activities
Expanding Off-farm Income Portfolios: This
strategy aims to reduce the disproportionate
dependence of rural households on land for
supporting livelihoods with the help of two
initiatives: economic empowerment of women
ITC Sangeet research academy was set up
in 1978 to restore, maintain and preserve
tradition of classical music with all its
diverse forms and genres.
Inspired by ITC's vision, a host of illustrious
Corporate Social Responsibility: A study on Indian private MNCs
110
and community development. Projects
implemented during 2009-10 stood at 66, spread
across 51 districts of Andhra Pradesh, Tamil
Nadu, Karnataka, Kerala, Orissa, West Bengal,
Bihar, Madhya Pradesh, Maharashtra, Rajasthan
and Uttar Pradesh. Together, these programs
reach out to more than 2.64 lakh households and
over 1.5 million individuals, who are directly
impacted by various programs spread over 3787
villages.
40,000 Villages reached by e-Choupal digital
infrastructure and 4 million farmers benefited
through this initiatives.
Livestock Development:
40 Additional Cattle Development Centres were
established during the year. 1.31 lakh artificial
inseminations (AIs) were performed. The year
saw 36,000 live births. The total number of
crossbred calves born to date, as a result of this
Program, stands at 1.04 lakhs.
Economic Empowerment of Women: A total of
1,035 SHGs were functional during the year, with
a membership of more than 14,000 women
handling a total micro-credit corpus of ₹ 1.79
crores. In addition, the groups raised ₹ 98 lakhs
as loans from banks for various income
generation activities during the year, 7,010
women were gainfully employed, either through
micro-enterprises (1,641) or as self-employed
(5,369), through income generation loans. The
total turnover of women-managed micro-
musicians have joined the academy, ready
to impart their knowledge to the next
generation, bringing back the old traditions
of the “Guru-Shishya Parampara” and
grooming many of today’s leading
musicians.
CII-ITC Centre of Excellence for
Sustainable Development: A joint creation
of the Confederation of Indian Industry and
ITC, the Centre of Excellence for
Sustainable Development is a unique
institution that constantly endeavors to
encourage corporate to embrace
sustainability by creating awareness,
promoting thought leadership, and building
capacity amongst corporations in the quest
for Sustainable Development. The area
covered under the forestry Program during
2009-10 was 13,333 hectares taking the
total to 1,03,466 hectares. Of this, the area
under social forestry during the year
yielding 19,996 tonnes of debarked wood.
The poor tribal farmers earned a gross
income of ₹ 3.60 crores at an average of ₹
31 thousand per farmer. To date, the Social
Forestry Program has created sustainable
livelihood opportunities for 19,376 poor
households by transforming 16,442 hectares
of land into productive plantations. These
meaningful interventions in watershed
development were further strengthened by
Corporate Social Responsibility: A study on Indian private MNCs
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enterprises during the year was ₹ 2.2 crores, the
bulk of which was accounted for by the sale of
raw and scented agarbattis and petty business.
These activities created 68,628 persondays of
employment and a wage bill of ₹ 25 lakhs for
poor women.
Primary Education and Sanitation: 45,415
students from 495 Schools were benefitted in FY
2009-10 under this program.
During 2009-2010, 79 group irrigation projects
were implemented covering 184 hectares, 230
composting units were constructed and 474
demonstration plots were promoted. In addition,
205 hectares under Integrated Pest Management
(IPM) spices and Medicinal Aromatic Plants
(MAP) were promoted during the year. 1002
farmers were directly benefited under this
Program.
several public-private partnerships that were
formed successfully during the year. The
total area under collaboration with
NABARD in the states of Andhra Pradesh,
Maharashtra, Rajasthan and Bihar stands at
34,000 hectares, to be covered over a period
of five years. 49,000 hectares will be
covered under the MoUs signed with the
Governments of Maharashtra and
Rajasthan. As a result of the MoUs signed
during the year, the total area targeted for
watershed development under various
partnerships increased to 83,000 hectares.
7,454 hectares was brought under soil and
moisture conservation and 278 large and
small water-harvesting structures were
constructed during the year
Achievements of ITC’s Social development initiatives in 2010-11 are:
Benefited over 4 million farmers in 40,000 villages through the e-Choupal rural digital
infrastructure.
Greened nearly 114,000 hectares of wastelands, by the Social and Farm Forestry Program,
creating as a result, over 51 million person days of employment
Irrigated over 64,000 hectares of dry lands, by its Watershed Development Initiative
Provided Animal Husbandry services to nearly 5,00,000 milch animals
Created sustainable livelihoods for over 37,000 rural women
Benefited over 2,47,000 children through its Supplementary Education Program
Corporate Social Responsibility: A study on Indian private MNCs
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Table 3.18: Highlights of CSR activities by ITC (2011-12)
Community Development Art and Culture, Environment and
and Education
ITC’s e-Choupals serve 40,000 villages and 4 million
farmers, making it the world’s largest rural digital
infrastructure.
Social Investments Program increased from 76 in the
last financial year to 101 this year. Covering over
4.37 lakh households from about 8,710 villages, the
projects were spread across 60 districts in the states
of Andhra Pradesh, Bihar, Karnataka, Kerala,
Madhya Pradesh, Maharashtra, Rajasthan, Tamil
Nadu, Uttar Pradesh, and West Bengal. 945 hectares
area harvested by the end of the year, yielding 28,451
tonnes of raw material.
Agri extension services as well as agri inputs were
provided to nearly 4,000 farmers during the year.
Integrated Animal Husbandry Program: 83 new
Cattle Development Centres (CDCs) were established
during the year, taking the total to 293 centres
covering more than 8,200 villages, resulting in 2.32
lakh artificial inseminations during the year. ITC’s
first PPP project in livestock development for 10
CDCs was sanctioned by NABARD for Hoshangabad
district (Madhya Pradesh)
The Women’s Empowerment Program covered over
16,000 women through 1,380 self-help groups (SHG)
with total savings of 285 lakhs. Cumulatively, more
than 39,000 women were gainfully employed either
through micro-enterprises, or were assisted with loans
to pursue income-generating activities
The Soil and Moisture Conservation
Program, designed to assist farmers in
identified moisture-stressed districts,
currently covers nearly 90,000 hectares.
442 water harvesting structures were
created in 2011-12.
Primary education and ealth &
sanitation:
The initiative’s focus is to minimize
drop-outs and ensure that every child is
in school and learning. It aims at
enriching the process of learning. It also
enhances the learning environment by
providing infrastructural support to the
government schools.
Over 19,000 new students were covered
through Supplementary Learning
Centers and Anganwadis. Of these, 952
first generation learners were
mainstreamed into formal schools. 919
youth benefited this year from the skill
development initiative.
To improve the health and sanitation
conditions in villages around the
Bhadrachalam, Kovai and Chirala units,
275 toilets were constructed. These
toilets are constructed in a radius of 10
kms of the factory. All these initiatives
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113
were undertaken on a cost sharing basis.
Achievements of ITC’s Social development initiatives from 2012 to 2014 are:
Strengthened the agri production base of nearly 4 lakh farmers
ITC’s Primary Education initiative has educated over 3,00,000 children
TC’s globally acknowledged e-Choupal initiative is the world’s largest rural digital
infrastructure benefitting over 4 million farmers
ITC’s Women’s Empowerment initiative has created nearly 40,000 sustainable livelihoods.
ITC’s Livestock Development initiative has provided animal husbandry services to over
10,00,000 milch animals.
ITC’s Social and Farm Forestry initiative has generated over 70 million person-days of
employment.
3.3.3 TCS (2008-2014): Nearly half the dividend amount paid out by TCS goes to the various
philanthropic trusts owned by Tata Sons Ltd, into funding the various community initiatives they
support. All the CSR initiatives of TCS is encapsulated in 2 tables: Table 3.19 and 3.20.
Table 3.19: Highlights of CSR activities of TCS (2008-09)
Education and Skill building Health Affirmative action and other
initiatives
Organized Rural IT Quiz in collaboration
with the Government of Karnataka, Saw
a record participation of 1.2 million
students from schools in rural areas in
2007 and 2008
‘InsighT’, a 72-hour IT and soft skills
camp for pre-university students, deploys
the Case Study methodology to provide
students experience with real life
projects, was conducted. Since 2007,
‘InsighT’ has covered over 1500 students
in Chennai, Coimbatore, Kochi, and
Low Vision Aid, a
digital image
processing
technique, to assist
people with low
vision to increase
their visual acuity
by increasing
context sensitivity.
The solution can be
incorporated in set
top boxes/DVDs to
Geo-Vun, a decision support
system that graphically
displays the topography of the
Sanjay Gandhi National Park
in North Mumbai, was handed
over to the park authorities in
March 2009. The system will
help to check illegal
encroachment, find remedial
measures to control / prevent
forest fires, implement
measures to prevent poaching
Corporate Social Responsibility: A study on Indian private MNCs
114
Mumbai.
The Computer-based Functional Literacy
(CBFL) program has served over
1,20,000 learners in pilot studies all over
India, with offerings in nine Indian
languages and development of teaching
in Arabic and Spanish now underway.
mKrishi: the mobile based agro advisory
system, enables farmers to access
agriculture based advice in local
languages. Using graphic and voice
formats to purvey information, the
system is being run on a pilot basis at
three locations in Maharashtra and at one
site in Uttar Pradesh.
enhance TV
viewing for the
visually impaired.
TCS’ effort is
focused on
enhancing an
algorithm that will
be computationally
inexpensive
and stop plundering of forest
wealth.
The TCS-Education World
Teachers Award to honor
teachers who have exhibited
innovative techniques in
teaching and have been an
abiding inspiration to students.
In 2008, the Award drew
18,000 nominations from
across India.
8443 TCS employees were
involved in voluntary CSR
activities and contributed a
total of 26228 volunteering
hours
Table 3.20: Highlights of CSR activities of TCS (2009-14)
Education and Skill Building Philanthropy and
Community Engagement
and Health
Affirmative actions, other
initiatives
and Volunteering
mKrishi: The program reached
20,800 farmers in 8 states by 2012.
Computer based functional
literacy: This program has reached
1,86,141 people by 2012.
ALP (Adult Literacy Program):
Since its inception, the ALP
program has reached out to 2,02,
051 beneficiaries.
Philanthropy: Nearly half
the dividend amount paid
out by TCS goes to the
various philanthropic trusts
that own Tata Sons Ltd,
into funding the various
community initiatives they
support.
TCS has invested $9.4
Volunteering: Over
100,000 TCS Associates
volunteered in 2009-10,
55,068 person hours were
spent in 2010-11, 58, 362
person hours in 2011-12,
90,828 person hours in
2012-13 and 96,499 person
hours in 2013-14 were
Corporate Social Responsibility: A study on Indian private MNCs
115
Rural IT Quiz: 14,07,000 students
across Karnataka in 2009-10 and
1,45, 40, 000 students across India
in 2013-14 participated in Rural IT
Quiz.
TCS IT Wiz: The flagship
national event TCS Branded IT
Wiz is a popular quiz contest.
11,670 students in 2009-10 across
India, 2,00,000 students across
India in 2011-12, 700,000 students
in 2012-13 and 800,000 students in
2013-14 participated in this
contest. In 2014, TCS IT Wiz was
conducted across India and UAE.
Ek Mouka: This is an
Employability program for
underprivileged youth in
partnership with government
agencies and NGOs. 518 youth in
2009-10, 3,600 students in 2010-
11 and 7,828 candidates in 2011-
12 were trained under this
program. The initiative facilitated
the training and employment of
first women to graduate among
Totos, a tribe designated by
Government of India.
ACTC (Advanced Computer
Training Center): 65 visually
impaired persons in 2009-10, 117
million in CSR. Initiatives
from 2007-10.
Women empowerment
program: This program
started from waze village
in panvel near Mumbai has
grown into
multidimensional
development program, that
is also covering children
education and development
of local infrastructure.
Under this program 3,500
people benefitted in 2010-
11 out of which, 140
women were trained in
screen printing. In FY
2011-12, 45 women were
trained in screen printing,
clean drinking water was
provided in primary school
in Panvel, benfitting 550,
in Challera, New Delhi 300
children benefitted in
improving academic
performance and 190
people were benefitted
from the activities of this
program.
Healthcare: TCS has
developed a sustainable
involved in CSR activities.
TCS Maitree: A CSR wing
of TCS, has spear headed
various campaigns related to
environment, wild life,
occupational health and
safety.
TCS Maitree also supports in
tutoring classes in schools
based on the community
requests.
Marathon: TCS was the
associate sponsor of Mumbai
marathon from 2007 to 2012.
Employability: Since
inception, the BPO
employability program has
trained 34,353 students in 15
Indian states. More than
2000 students are employed
in TCS BPO. This program
is also expanded to rural
areas across 152 locations in
India.
In 2014, a new training
program was initiated to
promote employability of
students of engineering
colleges. 200 hour module
was designed to promote
employability in IT sector.
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116
visually impaired persons in 2012-
13 and 136 visually impaired in
2013-14 were trained under this
program. This Center is set up by
TCS-Maitree.
InsighT: IT awareness program
reached 1350 students in 2011-12
and 1433 students in 2013-14.
Udaan: A joint initiative between
TCS and National Skill
Development Corporation
(NSDC), Government of India, to
help Kashmiri youth improve their
employability. In 14 week training
program, 96 students graduated in
2012-13 and 65 students, of which
15 women trainees graduated in
2013-14.
Saakshar Bharat: National
literacy mission authority,
Government of India, invited TCS
for Sakshar Bharat program,
covered 700,00,000 by 2012 across
India.
Empower: Training program for
vendor reached 131 beneficiaries
in 2012-13 and 45 women were
trained in making eco-friendly jute
bags in 2013-14 under women
empowerment program.
AIP (Academic Interface
model to improve
healthcare and
environment of villages.
For example,
comprehensive solution for
children with cleft palates,
developed MIS for Impact
India Foundation, to reach
their curative and
preventive measures,
analyzed internal tools and
business needs of Mumbai
Mobile Creches and
designed an inventory
solution. Through these IT
solutions, TCS addresses a
variety of health related
issues.
Med-Mantra: a web based
intergrated hospital
management system
provided benefits to 36,000
patients in 2011-12,
1,25,000 in 2012-13 and
5,00,000 in 2013-14.
Software solutions: A
comprehensive MIS to
enhance patient care was
prepared by TCS that
helped 600, 000 surgeries
till 2011-12.
This program was conducted
in 4 engineering colleges in
Andhra Pradesh, Karnataka,
Madhya Pradesh and
Maharashtra.
Faculty Development
Program: 48 ITI teachers
were trained in the couses
run by (Industrial Training
Institutes (ITI) in Kolkata,
Bangalore and Mumbai in
2012-13 and 106 faculty
across 8 states in 2013-14.
Affirmative actions: TCS
has sanctioned 20 boys and
20 girls belonging to
scheduled castes, in 2 hostels
run by Manuski.Company
has provided water filters,
computers, broadband
connection and a library to
Manuski hostel. TCS has
contributed Rs. 350,000
towards scholarships through
Foundation for Academic
Excellence and Access
(FAEA) to help SC/ST
students studying in
professional courses.
TCS has been supporting
students through FAEA since
Corporate Social Responsibility: A study on Indian private MNCs
117
Program): 616 institutes in India
benefitted from this program in
2012-13. In FY2013-14, 14,934
workshops were conducted under
AIP, reaching 1,43,687 students. In
addition, 278 faculty development
programs were also conducted
which reach, 9438 faculties.
Under AIP program, workshops
for faculty and students were
organized and research
scholarships and student awards
were given. In 2013-14,134
research scholars were supported
in pursuing PhD in 31 institutes
across India.
TCS sponsors half the tuition fee
of 7 children in the organization,
Vidhya and Child in Gurgaon.
TCS employees also volunteer in
this organization for teaching
mathematics, English and soft
skills.
Comprehensive hospital
management system was
designed for TATA
medical center in 2012-13
and 2013-14. In 2012-13
and 2013-14 consultancy
was provided to NGOs
such as Operation Smile,
Retina India Foundation
and Childline India
Foundation. A CSR Tech
team also prepared a case
management system in
tracking cases of human
trafficking for child line
India foundation.
Healthcare
infrastructure:
2009.
BriDgeIT: Is a unique
project to demonstrate the
use of IT as a key enabler in
school education, adult
literacy and creation of
entrepreneurs. In Uttar
Pradesh, covering 20
government schools in 12
villages with computer aided
learning and digital literacy
modules. 1800 children and
500 adults were benefitted
under this program till 2014.
This a joint venture with the
National Confideration of
Dalit Organizations.
Other initiatives: TCS
funded the restoration of 274
old and rare books totaling
over 100,000 pages in the
university library in Mumbai.
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118
3.3.4 Tata Motors (2008-14): All the details of CSR initiatives from 2008-11 is presented in
Tables 3.21 to 3.23 are from the Sustainability Reports of Tata Motors. CSR activities from
2012-14 are highlighted after Table 3.23.
Table 3.21: Highlights of CSR activities by Tata Motors (2008-09)
Health Education , Employability , Environment
and other initiatives
To respond to the high number of leprosy
infection in Jharkhand, Nav Jagrat Manav Samaj
(NJMS) was established in 1981 as a front-end
society of Tata Motors, Jamshedpur Plant. NJMS
takes care of the lepers, maintains a hospital for
the infected patients and an elderly home for the
aged without family, and provides rehabilitation
for the patients and their families through Survey
Education and Treatment (SET) Method.
In this noble cause for the lepers, NJMS has
successfully decreased the rate of people
inflicted by leprosy from 22/ 1000 population to
less than 1/1000 in Jharkhand in little over a
decade.
As a responsible corporate citizen, Tata Motors
has made healthcare available to the rural
communities through mobile clinics.
The hospital in Jamshedpur District, maintained
by Parivar Kalyan Sansthan – a front-end society
of Tata Motors, Jamshedpur, has housed more
than 10,000 patients who received cataract
operations, hospital facilities and medication for
first 45 days post operation – all free of charge.
To this date, the medical staffs of the hospital
Infrastructure development, facility upgrade
and donations: 100 schools benefited
Extracurricular activities for overall
personality development: 4167 students
Scholarship for higher studies: 734 students.
Vocational training: 1048 youth of which
570 were women
Technical training: 1542 youth trained in
MMV, refrigeration, electrical, etc.
200 entrepreneurs created: mid day meal,
garages, honey making, tailors, garage
owners, etc.
Sumant Moolgaokar Development
Foundation, the social welfare trust started in
2004 by the employees of Tata Motors
Limited, is dedicated to the holistic
development of rural communities. The
foundation has already adopted Diwad
Village in Pune District in order to
implement sustainable development
programs with the active involvement of the
employees. The funds, managed by the
governing body comprised of representatives
from the management and the union, are
Corporate Social Responsibility: A study on Indian private MNCs
119
have performed more than 180,000 laparoscopic
operations (permanent sterilization) for both
male and female patients at no charge.
Tata Motors has trained villagers who are active
in their communities to take care of minor
ailments, basic medical treatment, prenatal and
post natal care. Village Health Workers (VHWs)
are provided intensive initial training for two
weeks, an annual training and free medication
for the treatment. They also act as ambassadors
to raise awareness on general health care
amongst villagers.
Tata Motors strives to ensure the safety and
general welfare of its important stakeholder – the
trucker community. One of its outreach activities
includes awareness campaigns for AIDS.
Tata Motors has partnered with other
organizations for various health programs. They
include UNICEF for treatment of malnourished
children, UNICEF and the Government of India
for Intensive Pulse Polio Immunisation, Care
India for AIDS campaigns and Population
Foundation of India for stabilising the fast
growing population rate of India especially in
rural areas.
Tata Motors, Sanand, has collaborated with an
NGO called Medico Media to raise awareness
about the importance of hygienic habits in the
rural communities. The three-tier sanitation
project, aimed at children, women and men,
comprises of talks and activities, which are
derived from the monthly contributions of
employees at various Company locations.
Initiatives taken by members include health
camps, tree plantations and treating
malnourished children.
Toilet Blocks and Bio-Gas Stove
Construction: Provides farming communities
of Khed Block, Pune District, with a
technical know-how of how to generate bio-
gas from human and cattle waste.
Introduction of the use of this alternative
energy source also prevents trees from being
slashed to be used as firewood
Installation of Hand Pumps: Makes safe
drinking water accessible to rural
communities in different regions around Tata
Motors manufacturing units. Villagers are
also provided with training in basic
mechanical skills to maintain these hand
pumps.
Supplies water to villagers living in hills and
far away from water sources in summer with
drinking water.
Contributes partial financial support to build
roads in rural areas for students to have a
more convenient access to higher education
facilities available in nearby areas and for
better transportation.
Increasing green cover: 30000 trees planted.
Increased irrigational facilities for
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120
conducted in each of the 15 villages in the
project area of the Sanand Plant
agricultural development: 132 ponds created.
Reduced GHG through promotion of
alternate fuel resources: 17 bio-gas plants
constructed.
Table 3.22: Highlights of CSR activites by Tata Motors (2009-10)
Health Education Employability Environment and other
activities
Number of
beneficiaries
from curative
health services:
85871.
Number of
beneficiaries
from
preventive
health services:
13694.
Number of low
cost toilers
built: 1571.
Number of
villagers
provided with
safe drinking
water: 5400.
Number of
students
benefited from
facility and
infrastructure
upgrade of
schools: 17113.
Scholarships
distributed: 278.
Number of
students
benefited from
extracurricular
activities: 8435.
Number of
teachers trained:
110.
Shabd Tarang was
established in Pune to
enhance the
employability of tribal
youth through intensive
training, in collaboration
with Tata Business
Support Services.
Number of students
benefited from technical
and vocational training:
2494.
Number of women
benefited from training
through SHGs (Self
Help Groups): 1637.
Number of women
SHGs formed/sustained:
166.
CSR activities in Sanand
continued. Achievements include
100% sanitation in 2 villages,
healthcare to 3400 patients,
vocational training of 60 village
youth, formation of 7 SHGs (Self
Help Groups), training of 140
primary school teachers, facility
upgrade in 7 primary schools,
formation of 6 farmer’s groups
and installation of smokeless
chullas in 6 villages.
Environment- Impact:
Number of plantations: 263517.
Number of families benefiting
from improved irrigational
facilities: 1809.
Number of community members
sensitized on environmental
issues: 488000.
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121
Table 3.23: Highlights of CSR activities by Tata Motors (2010-11)
Health Education Employability Environment
and other
initiatives
Under
Navjagrat
Manav Samaj
(NJMS) 2,289
patients were
treated for
various ailments
. During this
year, 2,289
patients were
treated for
various ailments
and presently
there is no new
case of leprocy
in the ashrams.
Over 187
patients were
hospitalized &
treated for
ulcers and other
ailments.
During the year,
a cataract
operation camp
was organized
in Gandhi
In order to address
some of the
educational issues
faced by the rural poor,
an educational
initiative called
Vidyadhanam was
started.
Vidyadhanam has
touched lives of over
289 scholars (spread
across 50 villages)
from 20 rural schools
in Pune. The
scholarship is a rolling
scholarship from 7th
Standard to 10th
Standard. More than
5000 volunteering
hours were invested by
over 50 volunteers for
the Program.
Teachers also undergo
training programs on
various pedagogical
methods, on adolescent
psychology by skillful
At Pune facility this year, a 45
day training program for 108
people including 38 women
was organized.. The training
program was called “Train the
Driver”. the training modules
were designed to cover topics
such as basics of driving,
improvisation in case of
various terrain, traffic
conditions and road safety and
ones role in maintaining the
same. Over 90 percent of the
persons trained belonged to
socially marginalized sections
of the society.
At Sanand, 1,467 individuals
were trained by ITIs out of
which 672 are currently
working in plant through
service providers and vendors.
174 youth have been specially
trained by Tata Motors in
electrical works, carpentry, bar-
bending, scaffolding, plumbing
and computer based skills.
Lucknow Plant’s in-house
Lucknow plant
has adopted two
Government
schools. it has
assisted them in
improving their
infrastructure and
updating their
curriculum to suit
industry
requirements.
Under
Amritadhara
project supported
by Sumant
Moolgaokar
development
foundation, a
commitment to
provide safe
drinking water to
100 water stressed
villages in the
country. Till date
30 villages and
75,000 people are
benefitted. This
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122
ashram
exclusively for
leprosy patients
in collaboration
with
Jamshedpur Eye
Hospital.
Over 3000
medical
consultations
were given to
villages near
Pune.
34 dedicated
schools and
anganwadi
health checkups
were also
conducted at
Pune benefitting
over 700
children.
257 toilet blocks
benefitting five
villages were
constructed in
Pune.
trainers.
Organized a one day
training session for the
teachers of Tata
Motor’s partner
schools at YASHDA.
The training Program
was called Paryavaran
Mitra which has been
designed by Centre for
Environment and
Education. Under this
Program activities like
tree plantation, rain
water harvesting are
conducted. At
Lucknow, the survival
of plants is monitored
by the Samaj Vikas
Kendra team along
with Vriksh Suraksha
Samity members at
villages.
At Sanand, this year
close to 40,000
saplings were planted
across 112 villages.
training center inducted 495
candidates this year, out of
which 354 belonged to
scheduled categories, in line
with affirmative action policy.
the batch also includes 25
female trainees. the Samaj
Vikas Kendra (SVK) organizes
skill based trainings like
stitching/weaving and jute
craft. It promotes “chikankari”,
traditionally a highly acclaimed
handicraft of Lucknow,
through training.
Training programs:
Modern Agriculture training –
310 beneficiaries.
Mushroom production – 50
beneficiaries.
Vermin composting 160
Horticulture and timber
plantation 210
Sewing, Stitching and
Embroidery 150
Personality Development - 75
Computer training 125
Fish Farming – 370
Self help group and
entrepreneurship training-30
year, ₹ 2.78
million
contribution was
made to the
Sumant
Mulgaokar
Development
foundation.
At Sanand village
198 clinics were
conducted across
20 villages where
close to 3,800
patients were
treated and 6,800
children were
immunized.
Sanand also
played host to the
most successful
blood donation
camp in Tata
Motors, where a
total of 510 units
of blood were
donated.
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123
Highlights of CSR Activities by Tata Motors from 2012 to 2014:
The CSR activities of Tata Motors can be divided into 4 broad categories described as below:-
Arogya: This program was established to improve overall health of families with special focus
on maternal and child health care, providing access to drinking water and sanitation facilities in
schools and communities.
More than 2,84,000 people have benefitted from this program till 2014. This includes
providing health care services to members of the community, health checkups in schools,
preventing malnutrition, eye camp programs and survey for leprosy detection and
medical support.
A total of 296 drinking water projects have been implemented across the country under
Amrithadhara project, providing water to 202 villages.
A state of art, 16 bedded malnutrition treatment center is established in partnership with
UNICEF Jharkhand.
Vidhyadanam: Program was initiated to promote holistic education of school children through
improvement in quality of education, infrastructure development at primary and secondary
school level.
Scholarships were given to 891 students for higher studies in 2011-12, 971 students in
2012-13, 651 students in 2013-14.
School infrastructure was developed in 100 schools effecting 15,597 people in 2014.
For special needs children, Tata Motors supported Ashakiran a NGO for training 100
special children. Resource centers equipped with special appliances were established at 5
locations in Sanand, Gujarat.
Teacher training programs, career counseling and coaching classes to underprevilaged
students is part of Vidhyadanam.
Kaushalya: This is a program to create opportunities of self employment. This program covers
training in Agriculture and Allied Activities, Driver Training Program, ITI adoption Program and
training of youth in automotive trades.
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124
In 2011-12, 564 drivers were trained. Vocational training was imparted to 1048 youth
and technical training was provided to 1542 youth. In 2012-13 vocational and technical
training was provided to 5667 people, 912 rural women were provided livelihood
opportunities and training and support for 2139 entrepreneurs. In 2013-14, 1685 SC/ST
youth were trained in automotive trades, 834 youth in service sector and 422 self groups
were trained. In partnership with Rural Self Employment Training Institute (RSETI)
women were trained in tailoring, phenyl and broom making.
3000 youth undergo apprenticeship training in Tata Motors in house training department
every year.
Training division at Pune conducted apprenticeship program at 29 tribal ITIs (Industrial
Training Institute). 135 students and 100 teachers were trained under this program in
2014.
Vasundhara: This is a program to enhance green cover in the region through extensive tree
planting and create sustainable water supply sources.
In 2011-12, 5 Bio-gas units were installed at Sanand, Gujarat. Community clubs were
established to sensitize villages about climate change and green environment. Through
these clubs, portable water solutions were provided to 100 villages. In 2012-13, 8060
benefitted from rain water harvesting structure and 16660 people were sensitized to
environmental issues. In 2013-14, 5 Bio-gas units were installed in Nainital district,
Uttarakhand.
From 2011 to 2014, more than 2,00,000 plants have been planted under this program.
In the year 2014, a new initiative, ‘Vasundhara 1,00,000 tree plantation program was
undertaken as a collaborative effort between social forestry department, Government of
Gujarat, Taluka development office and Tata Motors Ltd. Local community, Gram
panchayat, school childen and teachers actively participated in this program.
Other Initiatives:
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125
Rs 92.8 lakh was donated to Amrithadhara project. Rs 29.06 lakh was donated to 52
NGOs in 2011-12. Such philanthropic act through Sumant Mulagaonkar Development
Foundation (SMDF) continued in later years.
Kshitij-Prerana, an initiative for self development and meditation program organized by
304 volunteers (Tata Motors employees) has touched lives of 5000 peoples.
Relief material was provided to Uttarakhand flood victims.
50,000 residents of 40 drought stricken villages were provided with drinking water
facility, with the help of fund raising drive at Pune and Mumbai office of Tata Motors.
3.3.5 Tata Power (2008-14)
In its endeavor of caring for the safety, environment and well-being of customers, employees and
communities, Tata Power has established ‘Tata Power community Development Trust’. Table
3.24 give the details of CSR activities by Tata Power in 2008-09. Most of the initiatives are
based on continuation of the programs mentioned in Table 3.24. The highlights of CSR
initiatives from 2009 to 2014 are mentioned after Table 3.24. Table 3.25 gives the details of CSR
initiative taken by Tata Motors in 2013-14.
Table 3.24: Highlights of CSR activities by Tata Power (2008-09)
Health &
Infrastructure
Education &
Social welfare
Employability Environment and other
initiatives
Activities: Medical
and Veterinary
camps, reference
for surgery,
Training
paramedical
persons.
Constructing pick
up sheds, support
to village
Activities:
Assisting in
primary &
secondary
education,
language training,
literacy/ adult
education,
computer skills
programs,
Activities: Rural BPOs,
Employability training /
Resources in
Agriculture,
Horticulture, Psiculture
and animal husbandry &
supporting self help
groups.
The Company is
supporting the education
Activities: Rural
electrification, installing
bio mass projects and gober
gas plants, smokeless
chulas, establishing energy
clubs and conducting
energy conservation and
electrical safety awareness
programs, educating
customers and masses on
Corporate Social Responsibility: A study on Indian private MNCs
126
governance, road
repairs and
development,
creating sanitation
facilities, building
educational &
health
infrastructure,
drinking water
schemes.
The Company
continued its
emphasis on CSR
initiatives through
developing
infrastructure for
education,
sanitation, drinking
water schemes and
accessibility at
remote areas;
health awareness
programs
including Suraksha
Rally on
HIV/AIDS, eye
camps, blood
donation camps at
diff erent
locations;
vocational training
establishing
knowledge
centers and giving
scholarships.
Encouraging
sports & culture,
providing
emergency relief.
Tata Power
Energy Club, an
initiative to
sensitize the
youth to reduce
power wastage
and save energy
through various
active measures.
The Company has
covered over
10,000 students in
28 schools of
Mumbai and 3
schools in
Belgaum,
Karnataka.
These students
have in turn
sensitized 20,000
Mumbai citizens
as part of their
secondary
and training of students
in various communities
for developing self-
employment
opportunities among the
rural population.
Some of the Company’s
initiatives include the
Knowledge Centre set
up by the Company in
collaboration with
Microsoft –
NASSCOM, a BPO
employing 200 people
being set up in Khopoli,
vocational training at
Mundra and Maithon, IT
and computer assisted
learning at Dehrand, etc.
The communities were
supported by developing
infrastructure for
education, sanitation,
accessibility at remote
areas and providing
drinking water schemes.
With a view to help
village
youth secure
employment, training in
welding, tailoring ,
ensuring efficient use of
energy through elimination
of energy wastage.
CGPL has taken several
initiatives at its Mundra site
in the area of livelihood
and income generation,
education and health as part
of its CSR Program
involving local
communities.
As a systematized
approach, Community
Need Identification (CNI)
and Community
Satisfaction Index (CSI)
have been carried out in
107 villages of the hydros.
Accordingly, an action plan
has been formulated for the
development of the
villages.
This year seven villages
from Mulshi catchment,
with a population of 5000
were provided with clean
drinking water.
Smokeless chulas desined
by ARTI, an NGO installed
in villages.
Class rooms, shelters for
Corporate Social Responsibility: A study on Indian private MNCs
127
schemes for
unemployed youth,
self help groups
for women at
various project
locations and
resource
conservation.
The Company has
organized a ‘Jan
Jagruti Abhiyan’ in
schools and
communities,
educating them
about electrical
safety, with a view
to reducing line
tripping and
electrical accidents
under overhead
lines
Phirta Davakhana:
Mobile van for
medical treatment
was provided to
the villagers of
Mulshi.
Medical camps for
cataract operation
organized at
MIMER Hospital
sensitization of
‘friends and
neighborhood’.
Out of these
10,000 students,
300 students have
started saving
power at home
and are called the
energy
champions.
A Knowledge
Center has been
set up by the
Company in
collaboration with
Microsoft –
NASSCOM with
the motive of
imparting
Computer
training to the
rural community.
This centre was
inaugurated in
November 2008.
Programs
conducted under
Knowledge centre
in Mumbai
license area:
computer literacy,
horticulture, light motor
vehicles, etc was given
in partnership with
NGOs. Horticulture
training centre: This
Program trained 400
boys & girls every year.
Fruit plant, Paddy seeds
of hybrid variety (Karat-
5) & Fish Fingerlings
were distributed to
generate livelihood.
4000 Fingerlings were
distributed to self help
group at Bhivpuri
village.
With a view to generate
employment for women
at Trombay, Mahila
Utkarsh Yojna has been
set up at Gavanpada.
Institute of Livelihood
Education And
Development Program
(Ilead) Centers for
Vocational training were
established at villages of
Mota Khandagara and
Nana Bhadia.
CGPL(Coastal Gujarat
the villages and teacher’s
rest rooms were
constructed at Munshi.
Six to seven lakhs of
saplings, every year were
planted in catchment area
of 6 lakes in Maharashtra.
130 lakhs of saplings are
planted since 1979 to date.
A large garden was
developed at Walwan, is
primarily used for
environmental education
activities.
Eco restoration, eco
development, pisci
culture(conserving and
rehabilitating the
endangered species,
Masher & Indian Trout
in Lonavala) and
preserving bio diversity
programs ( preserving rare
species of butterflies,
reptiles and flora and
fauna) are undertaken since
1970 till date. Workshops
and awareness programs
were conducted with this
regard.
116.770 m/t of dry fodder
Corporate Social Responsibility: A study on Indian private MNCs
128
in Talegaon,
Maharashtra.
Various camps
were conducted
regarding health
awareness,
hygiene, nutrition ,
aids, breast feeding
in Nana Bhadia
village, Kutcch
District, Gujarat.
Training in MS-
Office
Adult literacy
Program
Imparting
information
through movies.
The knowledge
center used adult
literacy Program
‘Praud Lesson’
developed by
TCS.
Power Ltd, wholly
owned subsidiary of
Tata Power Ltd.) has
provided 29 shops and
cabins inside the project
area to the villages of
Tunda, Vandh, Mota
Khandagara and Nana
Bhadia, to provide direct
employment.
and 21.320 m/t green
fodder for 2118 cattle
(benefitted 425 house
holds) is provided in Mota
Khandagara village.
Various construction
activities of road & speed
breakers were under taken
in Tunda & Mota
Khandagara villages.
Due harvesting is initiated
at the project site in Nana
Badia village.
Highlights of CSR activities by 2009-10:
Tata power caters to a total population of 292,016 in 380 villages of 6 states
(Maharashtra, Karnataka, Jharkhand, Orissa, Gujarat and West Bengal).All the CSR
activities and programs mentioned in 2008-09 table continued in 2009-10.Tata Power has
established TPCDT and Mannat Foundation with a view to create an environment that
ensures sustainable community development.
Tata Power has reached out to all categories of people in and around its operational areas,
where 62% (179625) belong to the general category, 31% (91361) belong to SC, ST and
the balance 7% (21030) belong to the OBC.
Tata Power has provided services to a total of 58,759 people under its seven thrust areas
such as livelihood opportunities, Health, Infrastructure, Education, Social Welfare,
Energy and Environment. A total of 44% have been benefitted from healthcare services
followed by 19% by education, 18% by energy, 3% in infrastructure, 1% social welfare,
9% environment and 6% livelihood opportunities.
Corporate Social Responsibility: A study on Indian private MNCs
129
Tata power has reached out to 13595 SC, ST people under seven thrust areas. The highest
population (54%) has availed benefit of healthcare services followed by 7% in livelihood
opportunities, 6% in infrastructure, 2% social welfare, 14% energy and 9% environment.
Highlights of CSR activities from 2010 to 2013:
Health:
Mobile medical services and health camps of Tata Power serviced 19,640 patients in
2010-11, 48,000 patients were treated in 2012-13 and 23,300 patients were treated in
2013-14. Health camps have benefitted around 39,000 villagers in 2 years , 2009-2011.
HIV / AIDS awareness campaign covered 45,890 people across Mumbai in 2010-11.
Education:
A unique and well accepted initiative, Tata Power Energy club has reached out to 285
schools, nationwide sensitized over 11 lakh citizens and saved more than 2.4 MUs in
2010-11. The club has 26,895 energy champions, 39,356 energy ambassadors and 154
self sustaining mini energy clubs by the end of 2010-11.
Comprehensive education program has benefitted over 13,000 students with over 600
learning centers in 2010-11, ITI has been started in Maharashtra, which benefitted over
19,000 students in 2011-12. Education support continued for 10,500 students, special
coaching classes covered around 1550 students in different locations and education
material was provided to 4400 students in 2012-13.
4 schools were supported for infrastructure and library facilities, benefitting 4250
students at different locations in 2012-13. Project Sujaan helped students to familiarize
themselves with computers, since 2011.
Employability:
A total of 1305 youth have undergone skill development training, through initiatives like
the Rural BPO, Electrician, Welder, Driving and 1619 villagers were supported with high
yield seeds, mango saplings, sericulture, etc in 2010-11. 116 self help groups with 1773
members were provided training and support in 2010-11. Tata Power at Mundra is
feeding over 2000 cattle every day. Nursing courses have been conducted for women and
400 youth were trained in rural BPO in 2011-12. Skill development benefitted 1420
Corporate Social Responsibility: A study on Indian private MNCs
130
persons, 350 youth employed in Mannat BPO, 275 youth were trained in BPO & KPO,
2500 farmers were provided livelihood support for agriculture and live stock in 2012-13.
Tata Power has started training cum placement for BPO/KPO in collaboration with TCS
Kolkata in Maithon, Jharkhand.
Tata Power’s project Sagarbandhu is started to increase the livelihood opportunities of
the coastal communities, specially, Sherman community in Modva village, Gujarat.
Environment:
To drive energy efficiency, a unique consumer initiative called ‘My Mumbai Green
Mumbai’ is initiated.
To protect bio-diversity 100 species of birds, 16 species of butterflies, 55 species of
plants and 22 species of reptiles are conserved in western ghats of Maharashtra.
Tata Power spends more than Rs 30 lakhs a year on afforestation projects, since early
1970s. Every year 6 – 7 lakh saplings are planted. Tata Power maintains a large garden at
Walvan, Maharashtra spending about Rs 50 lakhs a year for this purpose.
Tata Power started breeding of Masheer and developed hatchery technology for the
production of fingerlings on a large scale. The company, till 2013, had produced in
excess of 1 crore seeds of Masheer, distributed all over India.
Tata Power preserved the natural habitat of flamingoes, which migrate in winter to the
marshy areas near Trombay power plant.
Energy conservation and electrical safety awareness program covered 10,000 people in
2012-13
Other Initiatives:
Employee volunteers have contributed a total of 6242 hours in 2010-11, 6000 hours in
2011-12, 7138 hours in 2012-13
A total of 57 class rooms and 3 community halls were built at Mundra from 2009-11. A
total of 11.6 Km of roads and 15 pickup sheds were also constructed during this period.
Tata Power played a major role in providing flood relief to Odisha flood victims in 2011-
12.
Tata Power created provision for drinking water supply to 26 villages at Mython and 5
reverse osmosis plants at Mundra in 2012-13. 1600 people were benefitted.
Corporate Social Responsibility: A study on Indian private MNCs
131
16 and 6 Bio-gas units were installed at Mawal and Mundra respectively in 2012-13.
6 Bio-gas units were also installed in association with Gujarat Agro Industries
Corporation Ltd.
Table 3.25 : Highlights of CSR activities by Tata Power (2013-14)
Health and
Community
Development
Education Employability Environment and other
initiatives
Jan Jagruti
Abhiyaan - Jan
Jagruti
Abhiyaan is
aimed at
increasing
awareness
amongst
citizens
regarding the
hazards of
carrying out
unauthorized
activity in the
vicinity of HT
Lines. In the
reporting year,
training
programs have
been conducted
with more than
6800 people and
over 4100
Shraddhanand
Orphanage - The latest
batch of 34 Graduate
Engineer Trainees
(GETs) underwent
rigorous training for
two months at National
Power Training
Institute (NPTI),
Nagpur and took a self-
driven initiative at the
nearby Shraddhanand
Orphanage.
As part of education
and employability at
Jawhar, Tata Power has
engaged with the
Government ITI as
Chairperson of Institute
Management
Committee. The ITI
has around 400
students, where 60%
Samriddhi - Under
the livelihood
initiatives, Tata
Power has been an
enabling a
Sustainable
Agriculture
Program targeting
local landless
labour and
marginalized
farmers. The
objective of
sustainable
agriculture
program is to
promote
appropriate
technology, which
would help them
improving their
livelihood and
earnings. Under
11,48,000 saplings were
planted in Trombay, Hydros,
CGPL, Jojobera, Power
House, Haldia divisions in
FY 2013-14 under Project
Sanjeevni.
‘Gift a Plant’, a novel
concept of gifting real, live
green plants, instead of
flowers and other monotonous
gifts to employees, on
occasions like birthdays, is
initiated this year at Jojobera
division.
Other biodiversity and Masher
conservation programs
mentioned in previous table
continued.
The Company has always
supported a social cause and
encouraged employees to
participate in the initiative.
These Initiatives have panned
Corporate Social Responsibility: A study on Indian private MNCs
132
students across
Mumbai.
Mobile medical
services and
specialized
medical camps
organized by the
Company have
serviced more
than 23,300
patients.
The total budget
outlay for the
reporting year
for community
development
activities was ₹
256.8 Million
Outreached to
more than 0.5
million lives in
7 states of India.
More than
75,000 children
covered under
safe drinking
water initiative,
by TPCDT
across schools
in seven states.
Building and
are from the tribal
community. As per the
needs of the ITI, Tata
Power arranges guest
lecturers, computer
classes, spoken English
classes, personality
development of
students and also
improving essential
amenities. Tata Power
has started Business
Process Outsourcing
(BPO) training for the
tribal graduate youth
with the objective of
building their
confidence and making
them employable.
Alliance and
Partnerships with 54
Civil Society,
Academic Institutions
and Industry partners
and Local government
to leverage knowledge
and competencies.
Augmenting Primary
Education System with
focus on Girl Child
Education - (VIDYA)
Samridhi, a total of
1005 farmers were
covered. The
benefits of this
program were
mainly to 18
villages of Maval
and Karjat Taluka,
Raigad district,
including 1005
farmers in 2013, as
against 510
farmers in 2012.
In another
intervention under
Samridhi, around
40 farmers from
nine villages of
Bhivpuri, were
provided with
fingerlings.
This social
initiative of Tata
Power promoted
the aquaculture
activities by
providing Katla
fish fingerlings for
enhancing
livelihood options
in community
across various cross sections
of topics from Energy
Conservation, Healthcare and
Education, etc. Through
Arpan, employees volunteered
and donated articles which
would be useful to the under
privileged children. Some of
the Initiatives included;
Carbon Sequestration –
Sanjivani, Mahaseer
Conservation, HIV-AIDS
Awareness, Blood Donation
and Supporting Old Age
Homes/Orphanage, Oorja
Samvardhan Diwas, Energy
Conservation • Power of 49,
Women Empowerment. This
year, Tata Volunteering
Week, better known as Tata
Engage, across all Tata Group
of Companies was celebrated
at all Tata Power locations,
during 2014.
Tata Power has planned
comprehensive development
of a tribal girls’ residential
school having over 800 tribal
girls from Class I to XII at
Jawhar. Jawhar is a Taluka
about 166 kms from Mumbai
Corporate Social Responsibility: A study on Indian private MNCs
133
Strengthening
Healthcare
Facilities-
AROGYA:
Initiative
reached out to
more than
130,000
community
members
annually during
this year.
Building Social
Capital and
Infrastructure –
SANRACHNA:
Sanrachna had
an outreach of
more than
91000
beneficiaries
including 4100
SHG members
during this
reporting year.
Roof Rain
Water
Harvesting
System - Project
Sagarbandhu
This Project
The VIDYA initiatives
outreach extends to
more than 40000
students of Maithon,
Jojobera, Naraj
Marthapur, Tiruldih,
Mundra, Trombay,
Maval , mulshi
Dehrand Villages in
reporting year 2013-14
Tata Power has
engaged with the
Government ITI as
Chairperson of Institute
Management
Committee. It has
around 400 students,
where 60% are from
the tribal community.
As per the need of the
ITI, Tata Power is
arranging guest
lectures, computer
classes, spoken English
classes, personality
development of
students, and also
improving essential
amenities.
Jojobera team along
with Adivasi Marshal
managed water
bodies. The
initiative has a
projected income
of ₹40,000-
50,000 with a low
gestation period.
From 153 Self
Help Groups
(SHG) last year,
the journey has
moved to more
than 250 SHG
with total member
base of 3300. The
saving fund base
today stands at ₹
9 Million against
last year's ₹ 4.3
Million.
ARPAN – an
initiative of
Employee
Volunteering,
observed Tata
Volunteering
Week across all
locations with
focus on Women
and Children
and is primarily inhabited by
tribal communities.
Gopalpur, Odisha and its
adjoining areas got severely
hit by cyclone Phailin. As a
part of a self realized
intervention, the Tata Relief
Committee (TRC) mobilized
its relief and rehabilitation
operations in the Cyclone
affected areas of Ganjam
district. Under the banner of
TRC, both Tata Power and
Tata Steel initiated steps for
immediate restoration of
power and water supply in the
Ganjam district, to cater to the
emergency requirement for
human life. Five Diesel
Generators were provided by
Tata Power to the district
administration, which
facilitated restoration of
power. Tata Power also
provided 5,000 Solar Lanterns
to the affected areas of the
district.
This year, Tata Volunteering
Week, better known as Tata
Engage, across all Tata Group
of Companies was celebrated
Corporate Social Responsibility: A study on Indian private MNCs
134
provided
communities in
Modhva village,
Mundra, an
option to
conserve rain
water, with the
RRWHS
serving as a
harvesting-cum-
storage facility.
Samithee (a local
organization) has
started special coaching
classes in the night,
focusing on board
examinations for the
tribal students at
Dumkagora, near
Jojobera. This program
has resulted in
encouraging 23
dropouts/failed youth
to appear for Class-X
Board Examinations
&given 100% results.
covering more
than 380 online
registered
employees.
Enhancing
Programs on
Livelihood
(SAMRIDDHI)
and Employability
(DAKSH)
This initiative
benefitted more
than 11000 youths,
farmers and
fishermen in the
reporting year
at all Tata Power locations,
during March 3-9, 2014.
Tata Power Group Companies
joined hands for Uttarakhand
Relief Mission and
contributed ₹ 1.26 crs and
employees volunteered for
relief work. ₹ 65 Lakhs were
contributed by employees.
Induction for new joiners and
CSR deputation policy for
employees is organized
regularly.
3.3.6 Tech Mahindra (2012-14)
Mahindra & Mahindra started a joint venture with British Telecom in 1986 as a technology
outsourcing firm. British Telecom initially had around 30 percent stake in the Tech Mahindra
company. In December 2012, British Telecom sold its share holding to Institutional investors.
This sale marked exit of British Telecom from Tech Mahindra.
After Satyam scandal of 2008-09 Tech Mahindra bid for Satyam Computer Services. After
evaluating the bids, the government appointed board of Satyam Computer announced on 13
April 2009. “Its Board of Directors selected Venture bay Consultants Private Limited, a
subsidiary controlled by Tech Mahindra as the highest bidder to acquire a controlling stake in the
Company, subject to the approval of the Honorable Company Law Board”. Through a
subsidiary, it has emerged victorious in Satyam sell-off, a company probably two times in size in
number of people. This was one of the largest merger deals in India’s tech industry.
Corporate Social Responsibility: A study on Indian private MNCs
135
Tech Mahindra ranked # 5 in India’s software services (IT) firms and overall #111 in Fortune
500 list for 2012. Tech Mahindra, on 25 June 2013, announced the completion of a merger with
Mahindra Satyam.
Researcher started research work in the background of huge debate and public discourse about
Satyam Computers mishap. The curiosity regarding Mahindra Satyam merger reverberated in
Indian Economy. In this background, the author has selected Tech Mahindra as a sample.
Since the primary data is from the employees of Tech Mahindra formulated after merger with
Satyam in 2012, the secondary data is mentioned below only for financial year 2012-13 &
2013-14.
Company is committed to play its role as an enlightened corporate citizen & continues to
earmark 1.5% of its Profit After Tax (PAT) every year on CSR activities. CSR activities are
mainly carried through Tech Mahindra Foundation. Tech Mahindra Foundation was established
in its present form in 2006 by Tech Mahindra as one of the major manifestations of its Corporate
Social Responsibility. TMF has a corpus of ₹. 43.84 Cr as on 31st March 2011 and contributed
₹. 7.42 Cr as grant to various organizations during the year 2010-11. Tech Mahindra has spent
1.5% of its PAT every year in 2012-13 and 2013-14. Since 2007, TMF has worked with more
than 100 partners across India, and reached out to the underprivileged through programs in
education, vocational training and disability. This year, the organization is working on 100+
projects with around 75 partners in 8 locations with a total budget of above, 160 Million. The
locations are Bangalore, Bhubaneswar, Chennai, Delhi-NCR, Hyderabad, Kolkata, Mumbai and
Pune.
Table 3.26: Highlights of CSR activities by Tech Mahindra (2012-13)
Education Environment
and other
initiatives
A new 5-year Program with East Delhi Municipal Corporation, would set
up and run a high quality education institute for in-service teachers of MCD,
and come up with a model lab school - in Dilshad Garden, New Delhi.
A new long-term Program with Kasturba Balika Vidyalaya (a government-
TMF encourage
associates across
Tech Mahindra to
engage with TMF
Corporate Social Responsibility: A study on Indian private MNCs
136
aided girls school in Friends Colony, New Delhi), where first existing
school infrastructure is going to be transformed, and then a variety of school
improvement initiatives will be introduced. This would also eventually
build up a primary school, which would be called the Tech Mahindra
Primary School in future. School Excellence Award (new) to identify, honor
and develop the best municipal corporation primary schools from each of
the three MCDs in Delhi.
Shikshak Samman Award (in its 5th year in Delhi now) to identify, honor
and develop 25 best primary teachers from the 1799 municipal primary
schools under MCDs; also introducing the same in partnership with
MCGM in Mumbai.
Three whole-school adoption programs in PPP mode with Aseema Trust
and Akanksha Foundation in Mumbai.
Mahindra Educational Institutions, a 100% subsidiary of Tech Mahindra
Limited, is a not-for-profit company set up under Section 25 of the
Companies Act 1956 (corresponding to Section 8 of the Companies Act
2013).
and volunteer in
programs,
something that
has always given
the young
corporate
employees to get
a feel of the other
side of the world.
This would
eventually lead us
to achieve the
target of ‘at least
10% associates
volunteering 10%
of their free time
in CSR work’
During the year under review, TMF’s Program spend has been ₹ 18.62 Cr, reaching out to
71,383 direct beneficiaries and 321,224 indirect beneficiaries through 116 projects and 89
partners spread out across eight cities, namely, Delhi - NCR, Pune, Mumbai, Hyderabad,
Chennai, Bhubaneswar, Kolkata, and Bengaluru.
Table 3.27: Highlights of CSR activities by Tech Mahindra (2013-14)
Health and
Community
Development
Education Employability Environment and other
initiatives
The foundation supports
several organizations in
their various initiatives
like early interventions
to identify disability and
During the year
under review,
Tech Mahindra
Foundation and
East Delhi
TMF’s flagship
Program for
vocational training
and employment is
SMART (Skills-for-
On an average, around
500 associates volunteer
their time and skill every
month contributing
approximately 2500 man
Corporate Social Responsibility: A study on Indian private MNCs
137
training of caregivers;
physio, speech and
vision therapies for
children with multiple
disabilities; IT training
for the disabled; radio
Program and websites
for visually impaired
people; printing of
Braille books,
development of digital
books, and audio aids;
and research and
development of new
technologies to help
people with disability
Municipal
Corporation
(EDMC) signed a
5-year partnership
for building
capacity of 5000
municipal
corporation
teachers
associated with
EDMC. This
involves
developing the In
service Teacher
Education
Institute (ITEI).
Market Training)
where youth are
trained in areas like
Information
Technology (IT),
accounting,
hospitality, business
process outsourcing
(BPO), retail and
sales, and nurse
aides. The SMART
Program began in
2012-13, with just 3
SMART centers and
benefitted 1000
youth. During the
year under review,
there are 25 SMART
centers operational
across India
benefitting 4800
youth.
hours to various CSR
activities.
As part of an enlightened
& responsible business
group having a global
presence, the Company
has taken considerable
steps not only in creating
“Green” strategies but
also making
environmental
stewardship, a core part
of the business strategy
that takes accountability
for every dimension of
social, cultural, economic
and environmental
governance, creating
sustainable value for all
its stakeholders
Corporate Social Responsibility: A study on Indian private MNCs
138
3.3.7.1 Titan : 2008-2012
The overview of Titan’s CSR policy is given below as Business Responsibility Reports of Titan
are available from 2012-13. Before that Titan was undertaking considerable CSR activities
without any formal reporting in Annual Reports and Business Responsibility Reports.
Titan has a defined policy for Corporate Social Responsibility (CSR).
The notable CSR initiatives are as below:
Titan Kanya: This program ensures educating the girl child. 5000 girls have benefitted
from this program. The program focuses at primary and secondary education of girl child
across India.
Titan scholarship: Scholarships are awarded to students of Tamil Nadu based on
academic performance and socio-economic background. Over 550 students benefitted
from this program.
Titan township: Titan has collaborated with NGOs for providing housing to 1300
residents in Tamil Nadu.
Titan School: English medium school upto Class X, with over 700 students and affiliated
to CBSC is created and supported by Titan.
Employee Volunteering: A forum of 250 employee volunteers work towards company’s
CSR initiatives. The company made positive change in the lives of over 6000 individuals.
3.3.7.2 Titan: 2012-14
Over the next 5 years, Titan aims to directly impact 100,000 lives with 45,000 in the first year,
focusing on the neediest, most exploited and underprivileged sections of society. The
organization has clear CSR focus areas to achieve this goal – Education (with special focus on
girl child, scholarships, support to primary and secondary schooling etc), Health (including
support to Eye care and differently abled), Employability creation (focusing on skill building,
women empowerment). Apart from monetary investment, Titan also aims to build volunteering
capabilities with the aim of at least 2% of employee strength volunteering in CSR efforts.
Several initiatives in line with the CSR initiatives and implementation areas as outlined in the
Company’s bill have been initiated.
Corporate Social Responsibility: A study on Indian private MNCs
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Table 3.28: Highlights of CSR activities by Titan (2012-13)
Skill Development, Employability and Education Health and Other Activities
108 people received Skill Development training
through Unnati program.
One of the best examples of inclusive growth is the
Titan MEADOW (Management Enterprise and
Development of Women) Program. Currently 23
activities have been outsourced, which include Case
Buffing; Movement; Assembly; Deburring;
Polishing Aerospace components and
Sustainable livelihood was generated for 600 women
under Meadows program.
3000 girls were benefitted through Titan Kanya
project.
370 students were given Titan Scholarships based on
need and merit.
2200 people were benefitted through
eye camps.
5090 people were benefitted through
other CSR activities of Titan.
Project Clean Hosur Industrial city to
Elegant City The objective of this
initiative was to provide a Sustainable
Solution to the problem of Garbage
Clearance and Management in Hosur
in a spirit of employee and citizen
volunteering and ensure a Clean Hosur
which becomes a Model to other
Urban Settlements
Table 3.29: Highlights of CSR activities by Titan (2013-14)
Education Employability and Skill
Development
Preventive Health Care
and Other Activities
Titan Company seeks to
empower 12000 girl children
through education, working with
two NGOs of all India reach and
repute. This includes almost all
the tribal girl children numbering
around 3600 in the
predominantly dominant tribal
blocks of Thally and
Kelamangam in Krishnagiri
Based on the request from
Ministry of Prison and CII
and keeping in mind Titan
Company’s own policy and
strategy, Titan Company
has decided to support and
provide gainful employment
for the women in the prisons
of Tamil Nadu. Titan
Company has set up a
Titan is embarking on this
phenomenal exercise in
line with the vision 2020
Program of WHO in tie-up
with Institutes of national
stature such as Sankara
Eye care, Narayana
Nethralaya and Nirmal Eye
Care to roll out the
Program in the districts of
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District of Tamil Nadu.
During the reporting period, the
scholarship amounting to 30.77
Lakh was availed by 243
students, out of which 136 are
girls and 29% are from AA
communities. Recently the
scheme has also been extended
to the State of Uttarakhand.
Titan supports a kannada
medium school run by SVYM
(Swami Vivekananda Youth
Movement), an established NGO
to support tribal children on the
fringes of forest. Titan company
supports the entire study
expenses of 8th
, 9th
and 10th
students.
Professional Counsellors are
appointed for training in the
districts of Pudukkotai,
Sivagangai, Madurai, Cuddalore,
Villupuram, Kancheepuram and
Krishnagiri. This program has
helped build self confidence, self
esteem and reduce dropouts.
As an outcome of the Program,
90% of the students from the SC
/ ST community got an
opportunity to listen to a high
profile motivation lecture cum
sanitary napkin
manufacturing unit in
women’s prison engaging
around 30 women.
Titan – Enable India
collaborative Training for
Watch Technicians: A batch
of 12 physically disabled
candidates underwent
training in Kanpur for 1.5
months with the background
of Diploma in Electronics
and Electricals.
Unnati, an NGO helps
youngsters below the
poverty line through a free
vocational training Program
that ensure 100%
placement. A 70 day
Program designed for
unemployed youth (18 yrs
& above) with vocational
skills and life-skills and
ensures employment with
reputed organizations.
Currently, the training is
offered in the areas of retail
sales, field sales, guest care
(hotels), guest care (offices),
Watch Service. During the
reporting year, 70
Tamil Nadu, Uttarakhand
and Karnataka. This
Program aims to target
around 1, 45,000 people in
the first year for Eye
Screening.
In partnership with
Government and NGOs,
Titan has been supporting
the Integrated Child
Development Scheme
(ICDS) through
Anganwadis with an aim to
touch around 900 children
each year. In light of the
CSR Policy interventions
in Preventive Health,
aligning with the MDG
(Millennium Development
Goals) and Government
guidelines, this program by
Titan Company is routed
through two Anganwadis
in Metiaburz slum,
Kolkata. It is a PPP model
with West Bengal
Government, CII and
UNICEF address the
nutritional supplement
needs of 100 plus children
and lactating mothers.
Corporate Social Responsibility: A study on Indian private MNCs
141
goal setting workshop. This year
2270 students have been reached
out to this program.
Adopting Govt ITI in Salem:
This ITI has trained 50,000
students since 1963. Over 900
students studying in 12 trades
and 100 dedicated staffs
involved in the career growth of
the students.
Titan Company has embarked on
employability skill development
training for students of this ITI
through train the trainers’
strategy. Titan designed an
employability skill development
Program for government ITI
staffs that focuses on
Communication skills, English
proficiency, and Quality
management Tools,
Occupational Safety and Health
and Entrepreneurial skills. Titan
Company envisions transforming
this ITI into a center of
Excellence
over the next 3-5 years
youngsters availed the
training out of which 40%
belonging to the SC / ST
community.
As the project partners, both
of them will facilitate and
coordinate with Bharatiya
Yuva Shakti Trust (BYST)
in implementing the project
on SC/ST entrepreneurship
to create and 25 SC/ST
entrepreneurs over a period
of 2 years. Titan will
provide the financial
support in implementing the
project. Among 1000
candidates, 10 are in the
final stages of setting up
their enterprise
Uttarakhand Calamity
Relief: Titan employees
voluntarily contributed one
day salary for the relief and
rehabilitation in
Uttarakhand amounting to
₹. 37 lakhs and a
matching amount was
contributed by the
Company, totally
amounting to ₹. 75 Lakh.
7330 hours of employee
volunteering recorded
during the reporting year.
CSR initiatives are
communicated to the
employees through a
dedicated CSR email id.
Brief write up on CSR
initiatives are also
periodically featured in the
in-house magazine ‘Titan
News box’
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3.3.8 Wipro (2008-14)
Wipro is involved in various CSR activities through Azim Premzi Foundation and direct
initiatives. Its contribution in education & community initiatives is captured in Tables 3.30 to
3.35. The details presented in the tables 3.30 to 3.35 are taken from Sustainability Reports of
Wipro. Eco-Eye is Wipro’s initiative towards ecological sustainability. This initiative works
towards improving energy efficiency, water management & preserving bio diversity in all
Wipro’s campuses. Eco-Eye program is built on five themes: Ecological Surplus Organization,
Beyond Wipro, Risk Planning & Mitigation, Transparent Reporting and Customer stewardship.
Table 3.30: Highlights of CSR Activities of Wipro (2008-09)
Learning and Education Community Initiatives &Eco-sustainability
During the year, Wipro Applying
Thought in Schools (WATIS)
worked on 22 projects in
collaboration with 20 partner
organizations, with an effective
reach of 675 schools.
Mission10X – a program that
seeks to improve the quality of
teaching in engineering colleges -
expanded its reach significantly
with 190 empowering workshops
that covered 5700 faculty across
485 colleges in 18 states.
Wipro Cares, a community
program that runs entirely on
voluntary efforts from Wipro
employees, started new projects
in:
Rehabilitation of displaced people after the floods in the
state of Bihar, India. Nearly 20000 hours of volunteer
efforts logged in from Wipro employees.
Lake ecosystem restoration(a part of Wipro cares, a
community program that runs on voluntary efforts from
Wipro employees).
Eco-eye is initiative towards ecological sustainability. The
employee chapter of Eco-eye has taken few CSR
initiatives.
Bangalore chapter planted around 1000 saplings and a
passionate chapter leader Ravi Meghani targeted 1000
homes for implementing rain water harvesting session.
This chapter also conducted expert talks, movies screening
and painting contest.
Hyderabad chapter successfully campaigned for car
pooling. More than 1000 employees participated. This
chapter also successfully works towards restoration of
manikonda lake.
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-Zero drop out of girls in high
school
- Schooling needs of children of
construction workers, awareness
of voting responsibilities in
India’s national election.
Chennai chapter worked towards building tulsi garden and
in house nursery and promoted theatre on eco theme by
Anglo-Chinese school.Kolkata chapter planted more than
500 saplings and recycled 1000kgs of paper to envelopes.
Also conducted vermi-composting project.
Pune & Kochi chapters also participated in sapling
plantation.
Table 3.31: Highlights of CSR Activities of Wipro (2009-10)
Learning and Education Eco-sustainability and Community Initiatives
Wipro Applying Thought in Schools
(WATIS) expanded the program on
holistic school education – 10 of the
22 long-term projects were initiated
around this central theme.
WATIS supported a two-year
project for writing a well-researched
book by Kamala Mukunda, ‘What
Did You Ask at School Today’. The
book, published by Harper Collins,
was released in 2009.
Aided by new affiliations with
reputed universities, Mission10X
reached a cumulated total of 7777
engineering faculty from across 19
states who have been empowered by
learning workshops.
A total of 3370 learning assets in 18
engineering disciplines have been
created till now by the institutions
Wipro engages with.
In line with Wipro’s approach of supporting long-term
rehabilitation – rather than short-term relief – for
disaster-hit areas, the organization ran a pilot project on
ecological infrastructure in the areas affected by the
Kosi river floods in Bihar. The infrastructure included
eco-sanitation, solar lights, rainwater harvesting,
cobbled streets, and cleaned open wells. The objective
was to make this idea a part of the government’s
reconstruction policy.
Eco-Eye employee chapter:
Bangalore chapter – Freewheelers club – Wiproites
cycled to office to reduce carbon footprint.
Chennai chapter cleared a garbage dump created during
construction activities next to the Wipro Chennai office.
80 Wiproites participated in this program.
Hyderabad & Pune chapter initiated Tree nests, birdfeed
and birdbaths to encourage sparrows to return to
campuses.
Wipro Cares a decade-old community care program,
launched Project Sanjeevani, its first healthcare project
at Waluj, Aurangabad.
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Table 3.32: Highlights of CSR Activities of Wipro (2010-11)
Education, Community Initiatives, Eco-sustainability and Health Care
Wipro applying thought in schools (WATIS) reached out to nearly 2000 schools and 10,500
educators with an effective reach of 800,000 children.
Mission 10x Wipro’s 4 year program, which was created to improve quality of Engineering
Education reached out to over 13,000 faculty members from more than 900 Engineering colleges
in India covering 24 states and union territories.
A total of 5700 learning assets in 20 engineering disciplines have been created till now by the
institutions Wipro engages with.
Sustainability report 2010-11 presents Expert Perspective on CR (Corporate Responsibility)
from Prof C.B. Bhattacharya, Dean of International Relations, European School of Management
& Technology, Berlin, Germany. The report also presents the expert perspective of Dr Harini
Nagendra, Urban Ecology coordinator, Ashok Trust for Research in Ecology & Environment
(ATREE), Bangalore on “Bio diversity & the City: Challenges for Bengaluru”.
The WASE program (Wipro Academy of Software Excellence), introduced in 1995, is a
pioneering initiative that enabled Wipro in preparing best in class young talent. The WASE
program consists of an 8-semester (four years) off - campus collaborative MS Program with the
Birla Institute of Technology & Science (BITS), Pilani (Rajasthan,India).Students receive
technical and academic inputs as well as the opportunity to apply their learning in live projects.
In 2010-11 a total of 2023 students joined the WASE program.
Quality of education study was conducted that analyzed various aspects of popular, good schools
in India. Study was held in 89 mainstream schools and 16 schools with alternate learning
environments. 23,000 students, 800 teachers and 16 principles have participated in this study.
Holistic school interventions have the charter of working closely with few schools. The
information below is a summary of all the projects:
Partnered with center for education and voluntary action (CEVA), Chandigarh, activity clubs,
effective classroom management skills were initiated with school.
Partnering with Digantar, Jaipur, the following projects were initiated:
Helping a government academic support system function
School and community interaction in rural spaces
Research and Documentation of government school intervention
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Partnered with Samavash, Bhopal in implementing a multi grade, multi level curriculum and
teaching methods in 50 government schools in Dewas and Harda districts, Madhya Pradesh.
Partnered with The Teacher Foundation, Bangalore and initiated project on emotional safety and
sensitivity in schools.
Partnered with iDiscoveri, Gurgaon and initiated project on implementation of an interactive,
activity based curriculum in Elite Public School, Bangalore.
Partnered with EZVidya, Chennai, Navachetna- Continuous Teacher development framework
based on Chrysalis methodology was developed and implemented in 9 schools in Tamil Nadu,
Bangalore and Delhi.
Partnered with Shabnam Virmani, Kabir Project, Bangalore, a project initiated on Kabir in
schools that worked closely with 10 schools across India to demonstrate how Kabir’s poetry
could be integrated in education.
Partnered with Disha- India, Gurgaon, a program for school leaders called ‘Courage to Lead’
was initiated. 26 students from 75 schools participated so far.
Content development, writing and publications:
Manual on interdisciplinary approach to teaching about water, tested in 3 schools
Bengali language learning material for first generation learners.
Monograph on intervention in Bhopal schools.
Why the sky is blue- Photo book on Prof. CV Raman’s talk, published in 8 languages.
Book on midlevel functionaries in government systems (Draft completed).
Wipro run was organized in 2010.
TIST (The International Small Group and Tree Planting), a social forestry project was launched
in Tamil Nadu. Wipro initiated primary health care projects at Maharashtra, Karnataka and
Andhra Pradesh under the aegis of Wipro Cares. This program covered 34 villages and
benefitted 35,000 people.
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Table 3.33: Highlights of CSR Activities of Wipro (2011-12)
Learning and Education Eco-sustainability, Other
Activities, Community
Initiatives and Healthcare
WATIS has reached out to 10500 educators and 800000
children across 2000 schools.
WATISlaunched new projects to survey quality of
education (Quality Education Survey), to understand
student performance and school / teacher attitudes. QES
covered 89 schools , 29,000 students, 800 Teachers and 16
Principals.
Mission10x reached out to a cumulated total of 23,000
faculty members from 1200 engineering colleges across 25
states.
The Teacher Foundation took forward the ‘Safe and
Sensitive Schools’ project by starting work on research
projects that will draw on existing literature and work in
this area and attempt at arriving at learning standards in
this area.
Partnered with Vikramshila to consolidate the curriculum
in social sciences.
Partnered with Digantar in 100 government schools in
Phagi, Rajasthan, a 6 year project with teacher and
community engagement in alterative pedagogic practices.
(Direct work with 550 children, 20 proving academic
support to 40 schools).
Partnered with Vikramshila and the West Bengal Madrasah
board to improve the quality of education in 10 schools.
A number of workshops and events were conducted with
schools and colleges and groups of educators on the theme
of ‘Learning with Kabir’.
Supported social –forestry project
TIST for the 2nd
year.
Partnered with Centre for Science
and Environment in New Delhi for
the project ‘Green School Program
2’ (GPS2), A project that makes
children aware and active about
their ecological footprint on land,
water, energy, etc. 20 schools were
identified and customized
workshops conducted for all.
Under Wipro care, 25000 trees
were planted and livelihood was
generated for more than 25
subsistence farmers in rural Tamil
Nadu.
The CII-ITC Center for
Sustainable Development (CESD)
constituted a task force to study
the proposed guidelines on CSR
from the Ministry of Corporate
Affairs (MCA). Wipro group has
been engaged with the government
as the voice of industry and in
trying to evolve a balanced
perspective of the bill’s provisions.
Increased employee engagement
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147
Partnered with IIT Madras to collaborate in the areas of
teaching, learning and research.
Initiated Academic Leadership Workshop (ALW) for the
principals of engineering colleges to help them in
institution building.
Launched Mission10x Technology Learning Centre
(MTLC) to bridge the technology gap between academy
and industry
The WASE program consists of an 8-semester (four years)
off - campus collaborative MS Program with the Birla
Institute of Technology & Science (BITS), Pilani
(Rajasthan, India). Students receive technical and academic
inputs as well as the opportunity to apply their learning in
live projects. 3,143 students joined in 2011-12.
WiSTA (Wipro Software Technology Academy) is the
latest entrant in Wipro’s training repertoire. WiSTA is a
new, work-integrated M.S. program in Information
Technology for science graduates with non-mathematics
disciplines. 400 students joined in the first year of the
program in 2011-12. Wipro Cares initiative supported the
education of 71500 children in 6 cities and one village.
through various campaigns across
Wipro locations pan-India,
currently have a base of around
700 volunteers.
Clocked in around 900
volunteering hours in 2011-12 in
India.
Wipro Cares, decade old
community care program,
strengthened the initiatives on
primary health care (PHC) by
adding projects in two more
locations – Mysore and Amalner.
Covering population of 5000
people. Supported a population of
45,000 covering 30 villages in
Aurungabad, Tumkur and
Hindupur.
Built 539 houses for two districts
(Yadgir & Koppal) in North
Karnataka post flood.
Table 3.34: Highlights of CSR Activities of Wipro (2012-13)
Learning and Education Community Initiatives &
Health Care
Eco-sustainability
and Other initiatives
Wipro Applying Thought in Schools
(WATIS), organization’s decade
long program has reached out to
around 10500 educators and 800000
children across 2000 + schools in 17
states through multiple programs
Completed three years of
Wipro Cares first health care
project in Waluj, Maharashtra -
Sanjeevani.
Provided access to primary
health care to around 51000
Phase II of the social
forestry project with
TIST saw planting of
25,000 saplings by 22
farmers in
Tiruvannamalai
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that the organization has done
through their network of 31 partner
organizations across the country.
Supported the education for more
than 71,600 children in 5 cities and 1
village through 6 projects in 2012-
13.
WATIS has continued to work with
its Partners Matrubhoomi and CSE
(Centre for Science and
Environment) for season watch
program, social sciences curriculum
intervention, bilingual approaches to
language education and holistic
school engagement program.
Earthian – Over 2000 institutions
participated in earthian over the past
two years. 2012 - 13 saw the
introduction of an activity based
program on Water for Schools, to
help school students understand the
criticality of sustainable water use.
Continuing engagement program
incorporating biodiversity, theater in
education, environmental audit and
teacher capacity building offered to
schools. 8 unique internships
completed in sustainability space for
college students.
Mission10X reached out to a
cumulated total of 23000 faculty
people through five of its health
care projects in Maharashtra,
Karnataka & Andhra Pradesh.
Supported 14 projects including
projects related to Access to
Education, Restoration of
Environment, Employee
Engagement etc..
New Projects in 2012-13 were
assistance to people affected by
Hurricane Sandy,
Communication Skills
Enhancement Program (CSEP),
a pilot project at Manjakuddi,
Wipro’s first rural BPO.
Employee volunteers in 2012-
13 grew to 183 volunteers in
India and l80 Overseas
volunteers.
Digital Inclusion, a recent
addition to Wipro’s community
program focusing on low cost
technology interventions in
health care and citizen services
for rural areas.
Initiated Communication Skills
Enhancement Program (CSEP)
to up skill the students / existing
employees to a Voice & Accent
(VA) entry level of
communication skills. Phase I
district, Tamil Nadu.
As part of the CII
Environment
Committee, Wipro
was also a convener of
the working group on
e-Waste.
Sustained employee
engagement through
campaigns like joy of
giving and blood
donation across Wipro
locations pan-India.
3000 employees
donated blood. Around
400 books were
collected in a book
collection drive in
Bangalore, these
books were given to
orphanages. In
addition, they
organized an online
organ donation
program, 81 people
registered.
In Phase II of the
social forestry project
Wipro supported the
planting of another
25,000 saplings by 22
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149
members from 1200 engineering
colleges across 25 states. Introduced
an innovative “Unified Technology
Learning Platform (UTLP).
was held in September 2012 &
Phase II was held in February
2013, both were attended by 7
farmers in
Tiruvannamalai
district, Tamilnadu.
Table 3.35: Highlights of CSR Activities of Wipro (2013-14)
Learning and Education Community Initiatives
Trained 500 students from 50 Mission10x Technology Learning
Centers (MTLCs) through Engineering Thinking workshop.
Earthian: Over 350 schools and 200 colleges participated in this
year’s edition of program.
Covered over 6000 schools and 5000 colleges through the outreach
initiatives which ensured massive participation from rural and semi-
rural India, making this a highly inclusive program.
WATIS: Associated with 60 organizations at different levels of
engagement and worked closely with 35 organizations supporting 67
projects.
Developed strategic focus on a few themes and areas like ecology,
social sciences, languages, affective education, creating education
material and public advocacy.
Supported 18 Fellows for individual work in Education; e.g.: for
writing a book on Learning Psychology of Children, documenting
the projects etc. Published 8 books, booklets and reports e.g.: Water
Stories, Why the Sky is Blue.
Developed Learning Standards and Curriculum Map for primary
classes. Developed a video series on Student Misconceptions and
disseminated to 10,000 schools.
Overall organization worked with over 2300 schools and 13,250
educators across 17 states, reaching around 1 million students
Revive the Hindupur
project and start new
projects close to facilities
in Haridwar, Uttarakhand
and Baddi, Himachal
Pradesh under the
domain of Primary
Health Care.
Continue to support
organizations catering to
the educational needs of
the most underprivileged
children, especially
children of migrant
laborers.
Form Location Councils
at each Wipro location to
encourage employee
engagement and
participation in managing
Wipro Cares projects.