Corporate Social Responsibility

24
Group Members Aqib Farooq Nirbhay Gupta Kunal Bhatt

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Transcript of Corporate Social Responsibility

Page 1: Corporate Social Responsibility

Group Members

Aqib FarooqNirbhay GuptaKunal Bhatt

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Corporate Social ResponsibilityIssues

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CSR

350 possible definitions!!

Corporate responsibility, Corporate citizenship, Responsible business,Sustainable responsible

business (SRB), orCorporate social performance….

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Corporate Social Responsibility (CSR)

Preliminary definitions of CSR The impact of a company’s actions on

society Requires a manager to consider his

acts in terms of a whole social system, and holds him responsible for the effects of his acts anywhere in that system

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Business of business is to do business

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Some Definitions… Corporate governance should be recognized as set of

standards, which aims to improve a company’s image, efficiency, effectiveness and social responsibility- Nigel Kendall

Operating in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business….”Business for social responsibility.

CSR is a new terminology, but its hardly a new concept. As in third century BC, Kautilya’s has dealt with the management of people and power commerce and taxations, standardization of weights and measures, and more peace.

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Corporate Social Responsibility (CSR) Begins at Home

Novel writer by, Scott Cooney..

He suggested a strategy for dealing with the economic crisis. Cooney calls it a counterintuitive strategy.

Empower your employees. Give them even more reign over your company.

Task them with righting the ship. Elevate them, during this time of crisis, to the level of partner. Ask them to think like an owner.

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Pyramid of CSR

Philanthropic ResponsibilitiesPhilanthropic ResponsibilitiesBe a good corporate citizen.

Ethical ResponsibilitiesEthical ResponsibilitiesBe ethical.

Legal ResponsibilitiesLegal ResponsibilitiesObey the law.

Economic ResponsibilitiesEconomic ResponsibilitiesBe profitable.

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CSR Level 1:

Key Question :

The least industry can do beyond compliance

Polluter pays principle?

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Concepts & Methodology There are 3 levels of CSR :

Level 1 : Compliance Level 2: Philanthropy/Green wash Level 3 : - Innovations - Key business strategy - Leapfrog

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CSR Level 1

Improve law/ regulations standards

Department of environmental management

Reclamation (turning ash in to soil)

Local Government participation

Whether the regulation poor or good/new or old : that is not the issue… ??

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CSR Levels 2Key Questions :

Is industry voluntarily giving back something to the society?

Are these actions inspired by a sense of guilt to the society, earning good name in market,

philanthropy, etc.?

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CSR Level 2

Infrastructure for physically challenged employees

Foundations (i.e. : financial aid beyond immediate community/tax planning with positive impact)

Income generation for community

Forestation / “Greening”

Community development office…Cultivation in public land…Paternity leave….

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CSR Level 3Key Questions:

Is it part of core business strategy?

Is it adopted by the board?

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CSR Level 3

Ash management: ash brick factoryQuality Circle: empowering communityR&R: land for landDistributed Generation: Regional dev.Center for power efficiency and Env. Protection

(CenPEEP)

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Spectrum of CSR

Good CSRPoor CSR•No employment

•No concern for indirect effect (land, water, air)

•Destruction of agricultural land

•Not willing to listen to other stakeholders

•Appropriate of land not being compensated

•Non compliance of rule of land

•Taking care of workers

•Low dependence on non renewable resources

•High awareness about CSR initiatives

•Land compensation

•Increased monitoring system

•Environment responsibility

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Bhaskar Hospital

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Company Project:NTPC’s Silver Park/DG Level 3

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Plantations

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Silk factories

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Educating peopLe

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Thank yoU

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