corporate profile 2014

A B O U T S Y N T I XSYNTIX LUBRICANTS - ONLY THE BEST WILL DO

Founded by Pieter Dubois and Nick Catsburg, two automotive and business professionals with a background in motorsport, SYNTIX Lubricants produces the highest quality of lubricants for a broad diversity of industries and applications, such as automotive, agriculture, heavy-duty and professional road transport. With a worldwide unique web-based sales and distribution concept, products are globally available.Together with leading chemical specialists, Syntix has developed several ranges of products, based on high quality base oil, combined with proven additive packages. This results into pure products with the best protection and lubrication characteristics. All Syntix products are produced following API / ACEA certifications and approvals from, Porsche, BMW, Mercedes-Benz, Volkswagen, Audi, Opel, General Motors, Subaru, Toyota, Fiat, KIA, Renault, Honda, Mazda, Ford, MAN Subaru and many industrial brands.

All Syntix products are being blended with state-of-the-art technology and latest high-tech equipment. Samples from each batch are being taken, analyzed and stored, with a 100 percent quality score. The unique and non-conventional Syntix platform is not only cost-effective, which gives the opportunity to sell high-end products at competitive prices but also makes the brand grow extremely fast. Syntix products are being used in motorsport, where every hundredth of a second counts and the best performance is required in all conditions. Often, the relevance of oil for the best possible protection is not being acknowledged. With professional advice and support for teams in motorsport, Syntix helps contribute to achieve the best results on the race tracks all over the world. Moreover, motorsport experience and our marketing activities in this dynamic scene also contribute to the high-end brand positioning.

B R A N C H E S

SYNTIX Lubricants is active in three different branches. Providing consumers with

products for their passenger or company cars and making sure the demanding

Motorsport environment can rely on high performance products. Last but not

least, the professional segment. In consultation with each company we provide

a custom supply of high quality products, monitoring and balancing usage,

deliverance and costs to enable an efficient business flow.

For more information please have a look at our product brochures at:

http://issuu.com/syntix/docs

H I G H P E R F O R M A N C E

Motorsport

C O N S U M E R

Passenger cars

Company cars

P R O F E S S I O N A L

Company cars

Trucks

Automotive

Heavy Duty

Agri-Culture

Industry

S U P P LY C H A I N S O L U T I O N SFrom the initial consultancy and design to the final delivery logistics, we provide

customized supply chain solutions for all lubricants sectors. Designing and

operating a customized joint-label that delivers multiple benefits is at the heart

of our solutions.

The SYNTIX joint-label concept makes your organization more efficient and

your business more competitive. This unique concept creates better sales

opportunities. The customization can personalize a customer’s shopping

experience, that could lead to higher customer loyalty. Joint-labels offer retailers

control over product factors such as pricing, size, packaging design, production

and distribution. Retailers can develop and implement innovative ideas to

gain market share over national brands. This includes the ability to make quick

adjustments to products based on customers changing preferences. In this way

SYNTIX and her joint-label customers are both complementary to each other.

B R A N D I N GSince the beginning of SYNTIX Lubricants, branding has been a big part of the

company and definitely contributed to its early success. Both online and offline

presence have been setup in a way that immediately showed the high-end/high-

quality nature of the company. SYNTIX Lubricants opted for an all-in strategy in

terms of promotional activities and offline presence. Forming partnerships with

well-respected companies and professional sports teams. These partnerships

enabled SYNTIX to quickly create a buzz around the brand and moreover, the

link with motorsport also contributes to the continuous improvement of the

Syntix product range.

In terms of online presence and social media SYNTIX Lubricants puts big effort

in its website. The look and feel and the use of the latest technologies contribute

to the “only the best will do” mentality. Using in-house web specialists enables

the company to constantly improve its platform. The website is not only a great

branding tool, but also setup to be very cost-effective.

The website itself only shows the tip of the iceberg of SYNTIX sales and its

distribution concept, the backend is a sophisticated system which helps

the SYNTIX brand to grow extremely fast, without problems. Engaging with

motorsport and Syntix fans on a daily basis creates great market awareness and

helps create a strong brand.

L O O K I N G F O R W A R DThe SYNTIX Lubricants brand has not gone unnoticed. There has been a lot of

interest already from international wholesalers, importers and lubricant related

companies from all over the world . Some of them are also found in big growth

markets such as Asia and Africa. SYNTIX is looking forward to extend its branding

efforts in Europe but also looks forward to explore other markets. The company

is currently working intensively on export projects to several countries in Africa

and Asia.

The initial primary target is creating quality volume in Europe, enabled by

partnerships with extensive dealer networks, international race-teams and

professional industrial companies. SYNTIX Lubricants is looking forward to

become a “unique” player and has already initiated a fast expansion of its

network via professional international partners.

For more information, please contact our head office.

Syntix Lubricants BV

De Valkenberg 1D

6301PM Valkenburg L

(Holland) (NL)

Tel +31(0)43 2050505

mailto:info@syntix.com

www.syntix.com

www.facebook.com/syntix

V E R E N I G I N G S M E E R O L I E O N D E R N E M I N G E N N E D E R L A N D

D U T C H L U B R I C A N T S A S S O C I AT I O N

SYNTIX LUBRICANTS BV

De Valkenberg 1D6301 PM Valkenburg Holland

Tel. +31 (0)43 2050505 - info@syntix.com

WWW.SYNTIX.COM© 2014 Syntix Lubricants. Specification variations in these characteristics may occur.