INSPIRING SOLUTIONS FORPEOPLE AND PLACES

CORPORATE PROFILE

INSPIRING SOLUTIONS FOR PEOPLE AND PLACES

ABOUT

TRC is a leading international tourism, recreation and conservation consulting firm with offices in Australia and New Zealand. We offer a holistic, professional approach with innovative, creative thinking to provide integrated solutions to your tourism needs. The TRC team has been working in the fields of tourism, recreation, conservation and culture for over 25 years. We have worked in a range of settings across more than 35 countries, from large urban environments to remote wilderness areas. Project locations have included the Pacific Islands, outback Australia,

New Zealand and as far afield as Mongolia and Europe.

Our work is always varied, challenging and interesting reflecting the special and unique nature of each project and client. The broad spectrum of our consultants’ experience incorporates advice and solutions from start-up businesses to leading large-scale planning projects involving multiple agencies.

Our clients include both country and local governments, private investors, non-government organisations (NGOs) and international development agencies.

AUSTRALIAN OFFICE

A: Suite 5, 4/3 Gippsland Street Jindabyne NSW 2627

P: P O Box 837, Jindabyne NSW 2627

T: +61 2 6456 2722

E: enquiries@trctourism.com

NEW ZEALAND OFFICE

A: Level 5, EMC Building 5-7 Willeston Street Wellington 6011

P: P O Box 2515 Wellington 6140

T: +64 4 472 3114

E: info@trctourism.com

We work with clients all over the world to create superb, competitive destinations.Our TRC Team, led by Director Janet Mackay, is made up of in-house consultants and support staff based in Australia and New Zealand, with a pool of Associate Consultants.

The TRC Team members have a range of backgrounds including tourism and commercial development, marketing, financial feasibility assessment, project management, park management, public administration, economics and recreation planning.

We have strong partnerships with other specialist companies in infrastructure, aviation, online marketing, economics, environmental management, media and PR. These relationships mean we bring the right mix of expertise to handle challenging assignments of any scale.

TEAM

THE

Alistair Henchman

Penny Mclennan

Les Clark

Debby Van Der Scheer

Chris Halstead

Monica Mcdonald Donna Graf

Lisa Choegyal

Tracy Johnston

Chris Rose

Jo DavisLisa Cheeseman

Lee BrulisauerRay Salter

Janet Mackay Director

Anna Baelz-Stead

Chris Ord

Tracey Diddams

SERVICES

Tourism Planning, Destination Management & Experience DevelopmentTRC has a rare combination of destination development experience in national and regional destinations including many of the least developed countries through to advanced economies and mature destinations. Our award-winning tourism planning projects are recognized for innovation and for achieving practical results. Our consultants are considered leaders in this field.

Recreational TrailsOur team works extensively on all aspects of trails planning including mountain bike strategies, iconic multi day walk product development, trails master plans and feasibility studies, integrated regional trails strategies, cycleway planning, rail trails, drive trails as well assessment of the economic benefits of trail development. Many of our projects have been successful in attracting grant funding and we have also assisted in developing governance and funding models for the sustainable future of trail projects.

Conservation,Parks, Protected Areas & Resource ManagementTRC’s origins are managing the interface between conservation and development. This is still a mainstay of much of our work as we are still passionate about parks, recreation and generating community benefits including in planning and visitor management in parks, joint management of parks with indigenous partners and assisting clients with resource management consents.

Product Development & Feasibility StudiesBehind most sustainable tourism developments lies a sound feasibility study and a solid business plan. Collecting and analysing visitor numbers and customer feedback can be vital for successful projects, and our feasibility studies generally include our own market research which we also provide to clients. TRC has a proven reputation for no-nonsense and robust feasibility studies for large-scale projects through to small businesses. Our assessments of the social and economic impacts of projects is often the key to achieving funding.

Indigenous Tourism, Planning & Business SupportWe work extensively with indigenous communities in planning for tourism enterprises and assisting in bringing them to fruition. We also work with indigenous communities in park planning and the development of joint management plans and partnership approaches.

AUSTRALIA AND NEW ZEALAND PROJECTS

INSPIRING SOLUTIONS FOR PEOPLE AND PLACES

Tourism Planning, Destination Management & Experience Development• Snowy Monaro Destination Management Plan

• Sapphire Coast Destination Management Plan

• NZ Tairawhiti Regional Visitor Growth Plan

• Destination Southern NSW Destination Management Plan

• Wanneroo Tourism Strategy and Action Plan

• NZ Upper Hutt Review of destination marketing delivery

• Barkly Region NT Visitor Experience Master Plan

• East MacDonnell -Plenty Highway Regional Visitor Experience Master Plan

• Hawkesbury Tourism Product and Experiences Audit and Development

• NZ Brook Waimarama Sanctuary Visitor Experience Strategy

• Taranaki Destination Strategy NZ

• ACT Region Product and Experience Audit

• Christmas Island Marketing Strategy

• Tasmania Visitor Engagement Blueprint

• Hamilton & Waikato Tourism Opportunities Plan NZ

• Phillip Island Tourism Strategy

• Growing Adventure Tourism in the Barwon South West Region Victoria

• Nelson Tasman Visitor Strategy 2015-2025 NZ

• Ningaloo-Shark Bay National Landscape Experience Development Strategy WA

Recreational Trails• NZ Marlborough Renwick Wine Trail

and Prioritization

• Concept for Red Centre Adventure Ride NT

• Great Lakes Walk and Aquatic Trail Feasibility & Master Plan

• NZ Gore Cycle Strategy

• Macedon Ranges Shared Trail Feasibility Study

• NZ Coastal Pacific Trail Feasibility Assessment

• Wyndham East Kimberley Trails Masterplan

• Exmouth Trail Masterplan

• Western Australia Strategic Trails Blueprint 2016-2021

• Queenstown Trails Strategy NZ

• Northern Territory Mountain Bike Master Plan

• Feasibility and Master Plan for the Hindmarsh Trail Victoria

• Market demand assessment for cycling, cycle tourism in New Zealand

• Royal Coast Track Socio Economic Assessment NSW

• Wellington NZ, regional trails framework

Product Development & Feasibility Studies• Penguin Island WA Business Analysis

• Maria Island TAS Scoping, Feasibility and Options Analysis

• Analysis of freedom camping options in Wellington City NZ

• Investment in Ben Lomond Skifield Feasibility Study TAS

• Ruapehu Military Heritage Trail Assessment NZ

• Icy Creek Feasibility Study WA

• Murujuga Living Knowledge Centre Feasibility study

Conservation, Parks, Protected Areas & Resource Management• Moonta Mine site development and

interpretation plan

• Oallen Ford Reserves management options

• Mt Keira Summit Park Plan of Management NSW

• Destination Management Plan for Pureora Forest Park NZ

• Mulligans Flat Concept and Interpretation Strategy ACT

• Northern Territory Parks Tourism and Recreation Master Plan

• Queensland Ecotourism Investment Model

Indigenous Tourism, Planning & Business Support• Murujuga Living Knowledge Centre

Feasibility Study

• Bunuba Country Recreation and Tourism Master Plan

• Feasibility of a tourism Strategy for the Murdi Paaki Region

• Gunaikurnai Joint Management Plan VIC

• Lakes Entrance Aboriginal Tourism Plan

• Camping with Custodians WA

• Kimberley Coast Cruise Strategy WA

• Aboriginal tourism product development Mentoring

• Maningrida business planning NT

PACIFIC PROJECTS

INSPIRING SOLUTIONS FOR PEOPLE AND PLACES

COOK ISLANDS• Tourism Sector Review (MFAT)

• Tourism Sector Training Needs Analysis (NZAID)

FIJI• Tourism Development Plan 2015-2020

(Ministry of Tourism, Fiji)

• Development of a World Heritage Management Plan for the Historic Town of Levuka (Department of Culture and Heritage, Fiji)

• Business plan (Tui Tai Adventures)

• Market demand study for Sea-Kayak Fiji Limited Educational Tours (South Pacific Forum Secretariat)

• Business advice to tourism operators in Fiji on behalf of the Pacific Enterprise Development Facility (International Finance Corporation)

• Advisors and Management Services Consultants to the Ecotourism Projects at Koroyanitu and Bouma National Heritage Parks (NZAID)

MICRONESIA• Tourism Specialist on ADB Project TA4929-

PAL, Facility for Economic and Infrastructure Management, Palau (PINZ)

• Tourism planning and business advice to the Pohnpei tourism industry (NZODA)

• Business advisory services for the tourism industry in Kosrae (NZODA)

NIUE• Niue Ecotourism Training and Certification

program (Niue Tourism Board • Niue Tour Operator training, develop training

manuals for tour operators

• Niue Tour Operator Training, develop training manual for tour operators (Niue Chamber of Commerce)

• Experience Development Strategy to position Niue as a world-class visitor destination, whilst maintaining its unspoilt and unique environment (Niue Chamber of Commerce)

• Tourism Advisor to the Government of Niue on tourism development options with a focus on accommodation needs for Niue (NZAID)

PAPUA NEW GUINEA• Kokoda Track Authority Review. (KTA)

• Training in social media marketing (TOA/SPTO)

• On Line Marketing Training for the Papua New Guinea Tourism Authority (SPTO)

• Preparation of a Training Needs Analysis and Human Resources Development Plan for the Tourism Industry in Papua New Guinea (Tourism Promotion Authority)

• Tour Guide Training Courses, North Fly and Suki Fly Gogo (OK Tedi Development Foundation)

• Training the Guide Trainers Course (NZAID/Tourism Promotions Authority)

PITCAIRN• Pitcairn Island Tourism Development, 2008 –

Assisting the Pitcairn Island Government with future plans for tourism to the island (Pitcairn Island Government)

• Tourism feasibility study for Pitcairn Island (Foreign and Commonwealth Office, British High Commission, Wellington)

SAMOA• Activity design, sites and attractions – Samoa

Tourism Support Programme (MFAT)

• Trail and niche tourism development feasibility and design study (MFAT)

• Technical assistance for visitor exit survey and guide to Samoan cuisine (MFAT)

• Tourism Sector Policy Analysis (UNDP)

• Design of the Samoa Tourism Support Programme 2011-2016 (NZAP)

• Preparation of a Tourism Human Resource Development Plan for Samoa (Commonwealth Secretariat)

• Preparation of the Samoa Tourism Development Plan 2002-2006 (Government of Samoa/NZODA)

• Nature, adventure and cultural tourism development assistance through managing NZODA’s inputs to the Samoa Visitors Bureau (NZODA)

TONGA• Preparation of a training development plan for

the Tongan tourism and hospitality industry (NZAID and the Tongan Ministry of Tourism)

• Advisors and Management Services Consultants for the Tonga Nature Tourism Project (NZAID)

• Tourism business advice to the Vava’u Tourism Association (NZODA)

VANUATU• Tourism Sector Action Plan 2015-2020 (MFAT)

• Tourism sector advisor (MFAT and Government of Vanuatu)

REGIONAL• Feasibility study on establishing a Pacific

Ocean swim event (MFAT)

• Preparation of a training manual on social networking media for National Tourism Offices and tourism businesses in the Pacific (In association with Miles Media for South Pacific Travel)

• Coordination of NZAID’s input into the UNDP Global Environment Facility – Pacific Environment Fund (NZAID)

• Development of a framework for accommodation standards in the Pacific; feasibility of a Pacific Ecotourism Association; and Code of Ethics for the regional industry (South Pacific Tourism Organisation)

• Review of the South Pacific Biodiversity and Conservation Programme (SPBCP) (GEF-UNDP)

CORAL TRIANGLE• Development and Promotion of Sustainable

Nature-Based Tourism for Timor Leste, PNG and Solomon Islands (WWF Pacific)

• Ecotourism workshops (WWF Pacific)

ASIA PROJECTS

AFGHANISTAN• Strategic advisor to the Aga Khan Bamyan

Ecotourism Programme (Aga Khan Foundation and NZAID)

• Draft Afghanistan National Tourism Strategy (ADB)

• Strategies for establishing a protected area system with sustainable tourism (ADB)

BANGLADESH• Assessment of the Bangladesh tourism

sector and opportunities for increased profitability (Katalyst)

• Tourism Development Project – South Asia Subregional Economic Cooperation (SASEC)

BHUTAN• Tourism Development Project – South Asia

Subregional Economic Cooperation (SASEC) Tourism Development Project (ADB)

• Tourism component of Water Resources Management Plan and Update of Power Systems Master Plan Project (Norconsult/NORAD)

• Bhutan National Ecotourism Strategy(Royal Government of Bhutan/WWF)

BRUNEI• Tutong District Plan (Integrated

Environment Consultants)

• Tourism input into the Temburong Regional Plan (Connell Wagner)

CAMBODIA • Review of NZAID ASPARA Angkor Wat

Tourism Support Programme (NZAID)

• Tourism planning advisor in a team preparing the Angkor Management Plan. (APSARA/Fraser Thomas/NZAID)

CHINA • Pro-poor tourism specialist for CIDA

Providing Basic Human Needs Project in Tibet Autonomous Region (TAR), including designing and arranging a pro-poor tourism study tour in Nepal for TAR officials. (AgriTeam Canada Consulting)

• Ecotourism specialist for the Integrated Mangrove Management and Coastal Protection (IMMCP) project and the Zhanjiang Mangrove National Nature Reserve (ZMNNR), Leizhou Peninsula, China. (ARCADIS)

• International team leaders for the Tourism Masterplan for the Qomolangma Nature Preserve (CICETE/UNDP)

• Tourism sector consultant for the Tumen River Area Development Programme (Tumen Secretariat/UNDP)

• Ecotourism planning for the Lake Khanas Nature Reserve, Xinjiang Province (NZODA)

• Report on the nature tourism development potential in the Xishuangbanna Reserve (WWF)

INDIA• Ecotourism specialist advising private

sector tea estate owner on a spa resort development, Darjeeling and Kolkata, India (Private sector client)

• Tourism Development Project – South Asia Subregional Economic Cooperation (SASEC) Tourism Development Project (ADB)

• Ecotourism Specialist in ADB TA No. 3784-IND Conservation and Livelihoods Improvement in the Indian Sundarbans. (ANZDEC Ltd/ADB)

• Expert input into Dayara Bugyal Ski Area Masterplan. (TATA Consulting Services)

INDONESIA• Tourism specialist preparing ecotourism

assessment and options study with recommendations for environmental education centres, organic farms and orangutan tourism in East Java and North Sumatra. (PanEco Foundation Switzerland)

• Hotel and eco-resort development advice Bali Indonesia. (Choice Plus Holdings)

• Ecotourism specialist advising private sector group on a cluster of four eco-resorts in Manado, North Sulawesi, Indonesia (Private sector client)

• Komodo Management Initiative: Management Review of the Company PT Putri Naga Komodo – Indonesia (IFC)

• Scoping Study for the Development of an Ecotourism Corridor through West Bali, West Nusa Tenggara and East Nusa Tenggara. (NZAID)

• Overall management of the Rinjani Trek Ecotourism Programme, an integrated national park, tourism and community development initiative. (NZAID)

• Lombok Women Weavers Feasibility/Design Study (NZODA)

• Feasibility and Design Study for a park, tourism and community development project associated with Gunung Rinjani National Park (NZODA)

JAPAN• Strategic advice to local councils and

the tourism industry for management of Minakami and Snow Country ski areas (Minakami Local Council )

LAO PDR• Hin Nam No National Protected area

Tourism Strategy 2015-2020 (GIZ)

• Scoping Study for a programme of support to pro-poor tourism in Lao PDR. (NZAID)

• Feasibility Study for a model ecotourism development project in Luang Namtha Province. (Winner of UN Development Award 2001), (UNESCO)

• Marketing and operations review of the Forespace ecotourism lodge project in the Bokeo Province. (IFC/MPDF)

• Tourism potential in Pa Po Village in the Champassak Province (Lao National Tourism Authority)

MALAYSIA• Sarawak (Malaysia) Tourism Business

Workshop and Advisory Services- (NZ Sarawak Chamber of Commerce and the Dayak Chamber of Commerce)

• Belum- Temengor Tropical Rainforest Integrated Master Plan – International marketing expert in a 33 person, year-long project to develop an eco-tourism plan for this pristine area of rainforest in Northern Malaysia (Northern Corridor Implementation Authority)

INSPIRING SOLUTIONS FOR PEOPLE AND PLACES

• Mid-term evaluation of the Malaysia Marine Park project. (UNDP)

• Business strategy and implementation plan for the Lanchang – Kuala Lipis – Gua Musang – Kuala Krai Eco- Adventure Tourism Development Corridor in the Malaysian states of Pahang and Kelantan. (In association with KW Associate Planners for ECERDC)

• Tourism advisor to Coastal Tourism Development and Setiu Wetlands State Park Strategy. (In association with KW Associate Planners for ECERDC)

• Perak Tourism Strategic Action Plan. (Institut Dural Ridzuan)

• Study to develop Iskandar Malaysia Tourism Cluster Development Strategy. Assisting The Innovation Associates Group team in developing a strategic approach to tourism development in Southern Johor, Malaysia. (Iskandar Regional Development Authority)

• Expert advisor to Sarawak Inland Waterway Transport (SIWT) System Study Masterplan. (UNDP)

• Business Plan for the Tourism and Leisure Division of the Sabah Foundation (Sabah Foundation)

• Preparation of the Sabah Tourism Masterplan (Sabah State Government)

• In-country management of Raid Gauloises International Adventure event in Sarawak (Gerard Fusil Management)

• Preparation of the Sarawak Tourism Masterplan (Sarawak State Government)

MONGOLIA• Mongolian Ecotourism training ( Ministry of

Environment and tourism Mongolia)

• Feasibility on Concessions for tourism and ecosystem services in Mongolia’s Protected Areas (UNDP)

MYANMAR• Inle Lake Strategy- Tourism Inputs into Inle

Lake Development Plan. (Institution for Development Studies)

• Pro poor tourism advisor for the ADB 10 year Tourism Sector

• Strategy for Myanmar, Thailand, Laos, Cambodia and China. (Asia/Pacific Projects)

• Tourism Sector Staff Consultant for ADB’s 1992-1998 RETA Promoting Cooperation in Tourism between Myanmar, Lao PDR, PR China, Viet Nam, Thailand and Cambodia and Resource Person for ADB delegations to meetings of the Working Group on Greater Mekong Subregion Tourism Sector and Mekong Tourism Forum. (ADB)

NEPAL• Nepal Integrated Tourism Destination

Development Plan for Western Nepal (World Bank)

• Nepal National Park Concessioning Framework (IFC)

• Assessment of the Impact and Effectiveness of Nepal’s Destination Marketing Efforts (IFC)

• Tourism cluster analysis for Nepal competitive industries diagnostic (World Bank)

• Development of worldwide best practice case studies of wildlife lodges that benefit community and conservation, and review of Environmental Impact Assessment as part of Tiger Tops Jungle Lodge license review (Tiger

Tops Jungle Lodge)

• Tourism Development Project – South Asia Subregional Economic Cooperation (SASEC) Tourism Development Project. (ADB)

• “Great Himalaya Trail” Program Design (SNV Nepal)

• Final evaluation review of the Tourism for Rural Poverty Alleviation Program. (UNDP)

• Tourism Specialist for Sagarmatha National Park Management and Tourism Plan Project, Nepal. (UNDP, SNV, TRPAP)

• Updated the Brief for the Nepal Tourism Brand and Brand Delivery Guidelines for Nepal Tourism Board, Kathmandu. (Nepal Tourism Board)

PHILIPPINES• Assessment of community-based tourism

opportunities, Aklan Province, Boracay. (International Trade Centre)

• Preparation and implementation assistance to the Philippines National Ecotourism Strategy. (NZAID)

• Ecotourism input into a Feasibility Study for a Critical Coastal Management Project on Camiguin Island. (Tonkin & Taylor/NZODA)

SRI LANKA• Sri Lanka Tourism Development Program (IFC)

• Tourism Development Project – South Asia Subregional Economic Cooperation (SASEC) Tourism Development Project. (ADB)

VIETNAM• Ha Long Bay Visitor Management

assessment (UNDP)

• Advice on a Marketing Strategy and Monitoring System for Agrotourism Development (Agriterra)

• Con Dao Island Tourism Master Plan (Con Doa Management Development Board, PPC of Ba Ria- Vung Tau)

• Ngoc Son Ngo Luong Nature Reserve Project (Fundación Promoción Social de la Cultura)

• Vietnam Tourism Sector Survey (JICA)

• Sapa Tourism Stakeholder Study Tour to Chiang Mai, Thailand – Best Practise Approaches for Trekking and Tourism Route Management and the Direct Selling of Handicrafts to Tourists (SNV)

• Preparation of a Sustainable Tourism Development Plan for Phong Nga Ke Bang Region (GTZ)

• Mid-term and terminal evaluations of Making the Link: The Connection and Sustainable Management of Kon Ka Kinh National Park and Kon Chu Rang Nature Reserve UNDP/GEF funded project (UNDP)

• Mid-term evaluation of the Con Dao Island coastal and marine conservation and sustainable use project (UNDP)

• Technical advisors to the Phong Nha Kebang National Park Tourism Project Buffer Zone & National Park Management Plan. (GTZ)

• Tourism advisor to Trung Nguyen Group for the establishment of an ecotourism attraction in Dak Lak (UNDP)

• Investment scoping study for opportunities for New Zealand tourism businesses. (NZTE)

• International community-based tourism specialists for Kim Bong Village, Hoi An, Viet Nam. A tourism project to prepare new village tourism products and a promotional strategy. (International Trade Centre, UNCTAD/WTO)

• Ecotourism planning for the Ba Be National Park/Na Hang Nature Reserve component of Viet Nam Protected Areas Resource Conservation (PARC) Project (FRR/UNOPS)

• Ecotourism planning input into a forest protection and barren lands development project (ANZDEC Ltd/World Bank) Nature and Adventure tourism in Viet Nam – a pilot study (Asian Development Assistance Facility, NZ MFAT)

REGIONAL• Review of the APEC Tourism Working

Group (APEC)

SASEC• Coordination of a 31-person team to

implement the South Asia Subregional Economic Cooperation (SASEC) Tourism Development Project. (ADB, 2007-2008)

• International expert for the South Asia Subregional Economic Cooperation (SASEC) Human Resource Development and Capacity Building in the Tourism Sector (ADB)

• Design and implementation of the South Asia Sub-Regional Economic Cooperation (SASEC) Tourism Development Plan for Bhutan, Bangledesh, Nepal, India and Sri Lanka (ADB)

EAST HIMALYAS• Scoping study of the impacts and

opportunities of the Indian market in the Eastern Himalayas ecoregion (Bhutan, north India and Nepal) for WWF Living Himalayas Network Initiative (WWF International)

GREATER MEKONG• Pro-Poor Tourism expert to prepare an

ADB 10 year Tourism Sector Strategy for the Greater Mekong Subregion (Asia Pacific Projects Inc)

OTHER INTERNATIONAL PROJECTS

BELIZE• Assessment of tourism and livelihood

opportunities in association with major road developments in rural areas (Ministry of Works, Government of Belize, in association with Beca Carter International)

BOSNIA AND HERZEGOVINA• Sutjetska National Park- best case guidelines

for Sutjetska National Park (UNDP)

KYRGHIZSTAN• Kyrghizstan 10 year tourism development

strategy

CHILE• Guest speakers at range of tourism

conferences and seminars on tourism—Impacts of proposed hydro scheme development. HidroAysen—Tourism product development. ACHET—4th Volcanoes, Rivers and Lakes Tourism Conference, including completion of a review of tourism in the Palena Province (Patagonia) CondorVision

• Business advice to a number of national and international tour operators

• Preparation of a tourism strategic agenda based on the Boston Consulting Group’s Tourism Sector (Cluster) Report 2007 in conjunction with P4.(Ministry of Economy, Chile)

EUROPE• New Zealand First World War Heritage Trail

– develop Concept and Business case for the development of Heritage Trails in Gallipoli and Western Front to improve interpretation related to battlefield sites of significance to New Zealand

MONTENEGRO• Design of a multi-year programme to develop

nature and adventure tourism, mountain biking and trekking trails in the Balkans (UNDP)

SEYCHELLES• Technical assistance to the adoption and

promotion of a tourism sustainability label in the Seychelles (UNDP)

• Technical assistance on a marketing and implementation plan for the adoption and promotion of a tourism sustainability label in the Seychelles (UNDP)

INSPIRING SOLUTIONS FOR PEOPLE AND PLACES

TOURISM PLANNING, DESTINATION MANAGEMENT & DEVELOPMENTTRC assists destinations in planning, developing and managing sustainable tourism. We aim to create destinations that stand out in a competitive environment, maximise the potential of natural and cultural assets and deliver benefits for communities and industry.

We work together with partners to deliver holistic solutions for destinations—from the planning and product development to contemporary marketing all with engaged stakeholders prepared for implementation. Our planning services are used at international, national, regional and local levels.

Services include:• Destination management and planning

• Tourism strategies and development plans

• Policy analysis and advice

• Product and experience development

• Market analysis

• Marketing strategies

• Strategic trail planning

Engage 2020: Tasmanian Visitor Engagement BlueprintClient: State Growth

Led by TRC, this innovative project aimed to provide Tasmania with a new and leading approach to engage with visitors and deliver the State’s distinctive experiences in an integrated and collaborative manner across its 4 tourism regions, numerous local government areas and industry operators. The forward-looking project sought solutions to address changes and trends in travel and visitor preferences – including use of smart technology and social media; diverse visitor markets of different ages, lifestyles and socio-economic backgrounds; short stay trends; expectations for authentic and personalised experiences.

The approach was developed collaboratively through consultation and think tanks with tourism stakeholders throughout Tasmania. The Blueprint provides strategies for moving towards integrated digital visitor information that enables personalised interaction and experience services geared to individual preferences. It envisages more personal interactions with visitors through welcome and ambassador programs; loyalty programs; training of local people and tourism providers; and changes to visitor information centres. A Tasmania-wide approach to engagement and marketing and continued building of the Tasmania brand is recommended. Examples of successful visitor engagement in other countries are provided. The approach is supported by recommendations on developing new visitor data collection systems and governance and funding for implementation of the Blueprint.

Hamilton & Waikato Tourism Opportunities PlanClient: Hamilton Waikato Tourism

TRC developed this Plan aimed at developing visitor experiences that would lead to increased visitor growth, yield and dispersal in a region of New Zealand’s North Island centred around the Waikato River. Preparation of the Plan included analysis of the visitor economy and markets and engagement with numerous stakeholders from the region’s 7 local government districts.

The project report recommended that the region needed to develop a more unified tourism identity and to change its positioning to identify a unique point of difference in order to compete and develop as a region. Major ‘game-changing’ projects were identified to facilitate regional tourism development – development of a brand strategy; access and facilities along the Waikato River and improvements to Hamilton’s river waterfront; and Maori cultural experiences. Existing, emerging and new hero experiences were identified and details provided of target markets, project delivery requirements, and partnership and investment opportunities, together with an overview of how the experiences are to be implemented in each district.

CASE STUDIES

Niue Experience Development StrategyClient: Niue Chamber of Commerce

TRC developed this strategy for the small Pacific island nation of Niue to attract high yield, sustainable tourism and associated economic opportunities while improving local services and maintaining its unspoilt and unique environment and lifestyle. The project identified activities to underpin the growth of the tourism industry to provide new experiences. The strategy is being implemented in a staged approach with some training, new business support and experience development already completed.

Fiji Tourism Development Plan 2015-2020Client: Ministry of Industry, Trade & Tourism Fiji

TRC developed this Plan to provide a framework for improving Fiji’s tourism economy which is the country’s main economic driver. Key priorities identified include completion of major airport upgrades, continuing to increase air connectivity to Fiji through Fiji Airways and other airlines, stimulation of more investment in activities and attractions, and tactical marketing campaigns in Fiji’s established and emerging markets. The Plan was prepared with extensive industry and government input.

CASE STUDIES

Hamilton & Waikato Tourism Opportunities Plan

During 2016, the TRC team worked with

Hamilton & Waikato Tourism and regional

stakeholders to develop a comprehensive

Tourism Opportunities Plan to identify

opportunities for new and improved

visitor experiences that had the greatest

potential to drive growth. The TRC team

brought significant experience in destination

management and planning and a fresh

perspective to the project. They were

excellent to work with, engaged effectively

with stakeholders and applied critical insights

and analysis to complex issues.

Kiri Goulter

PRODUCT & EXPERIENCE DEVELOPMENT & FEASIBILITY STUDIESTRC is recognized for our innovation in identifying new products that will be attractive for a destination—whether they be tours, trails, accommodation, visitor facilities, and more. We also help clients improve their business, products and services.

We are frequently asked to provide independent advice and a professional assessment of a project’s viability. We examine and assess financial, economic, social and environmental factors. Our projects range from multi-million dollar tourism infrastructure projects to small indigenous businesses. Clients include development banks, private investors, central and local government, development agencies, community organisations and SMEs.

Services include:• Product identification and evaluation

• Market analysis

• Assessment of viability

• Business planning

• Financial analysis and projections

• Economic impact assessment

• Risk assessment

• Social and environmental assessment

• Stakeholder engagement

Penguin Island Business AnalysisClient: WA Department of Parks and Wildlife

Penguin Island is a small, popular protected area off the coast south of Perth (Western Australia) that is experiencing increasing visitation and associated impacts, aging infrastructure and environmental changes affecting the island’s ecosystems and Little Penguin colony. This project analysed options and made recommendations for achieving sustainable management to achieve best practice conservation outcomes and quality ecotourism experiences. The project included extensive consultation with Park management, tourism operators and local government. The advantages and disadvantages of each option were discussed – capacity to limit visitor impacts and conserve the environment, quality of the visitor experience, suitability for visitor markets, costs, development constraints and impact on the local economy. Four different Discovery Centre options were described and costed and potential revenue assessed. Direct and indirect economic outcomes from the construction and operational phases were modelled. Examples of similar visitor experiences in Australia and other countries were provided.

Tourism Infrastructure Audit for Northern TasmaniaClient: Tourism Northern Tasmania, 2015-16

TRC led a team that identified infrastructure and implementation requirements to aid growth of the visitor economy in Northern Tasmania. This is a diverse region of 7 local government areas (including Flinders Island in Bass Strait) and numerous small towns, national parks, rural areas and heritage attractions around the city of Launceston. The project aimed to provide a workable approach for this region of 7 local government areas to improve its tourism delivery capacity. Game-changing projects that would be catalysts to drive regional tourism were identified through comprehensive analysis of market needs and infrastructure gaps and several rounds of consultation with the region’s tourism stakeholders. Game changing projects recommended included improved in air and sea transport; telecommunications; upgraded road touring routes; delivery of food and beverage; accommodation, spaces and connections within the regional hub of Launceston; bringing heritage assets to life; continuing investment in cycling infrastructure and nature based infrastructure.

For each project the report provided information to assist its implementation – including required developments; cost estimates; investor interest; governance arrangements and anticipated economic impact.

INSPIRING SOLUTIONS FOR PEOPLE AND PLACES

CASE STUDIES

RECREATIONAL TRAILSOur team works on all aspects of trails planning including mountain bike strategies, iconic multi day walk product development, trails master plans and feasibility studies, integrated regional trails strategies, cycleway planning, rail trails, drive trails as well assessment of the economic benefits of trail development. Many of our projects have been successful in attracting grant funding and we have also assisted in developing governance and funding models for the sustainable future of trail projects.

Services include:• Strategic recreational trail planning – including for walking,

cycling, shared and mountain biking trails; rail trails; drive trails

• Trail destination planning

• Multi-day trail experience planning

• Feasibility assessment of trail proposals

• Trail concept plans and master plans

• Cycleway planning

• Economic assessment of the benefits of trail development

• Advice on trail governance and investment models

• Stakeholder and community engagement

Northern Territory Mountain Bike Master PlanClient: Tourism NT

TRC led a team that developed a plan to deliver quality mountain biking trails and experiences for a range of local and visitor markets to attract visitors and bring health, social and economic benefits to communities in the Northern Territory. The Master Plan used extensive stakeholder consultation and a destination management approach to identify mountain biking opportunities and development needs across the Territory. This included development of Alice Springs as a leading hub for world class mountain biking; a small number of distinctive adventure rides in iconic locations; a quality trail network in Darwin; and trail development in other communities.

Detailed implementation actions covered trail infrastructure, sustainable management, experience development, support services, marketing, trail classification and design guidelines, monitoring, governance arrangements and sources of investment.

Queenstown Trails for the Future 2015-2025Client: Queenstown Trails Trust

TRC’s work in planning for this trail network is a benchmark in ongoing planning and adaptive management of a major trail network in New Zealand. TRC initially led a team in 2004 that developed the Wakatipu Trails Strategy which guided development of a world class 190+ km network of walking, hiking and biking trails across multiple tenures in the iconic nature based and adventure destination of Queenstown in New Zealand’s South Island. The trail network is an important local and tourism asset.

In 2015 TRC was engaged to develop a new strategic plan to guide the next phase of trail development and management. In close consultation with trail stakeholders and the community, the outcomes of the first strategy and changes affecting use of the trails were analysed and a vision and performance targets were agreed. The new plan addressed the need to complete trail linkages for local resident and visitor use, strategies to improve trail experience delivery, ways to promote increase use and community stewardship of trails, improved information gathering, and sources of sustainable funding for trail development and management.

CASE STUDIES

Queenstown Trails for the Future 2015-2025From the outset the TRC team were responsive, intelligent, forward thinking and always available. The Queenstown Trails Trust worked with the TRC team in 2015 to craft a 10 Year Strategic Plan. The nature of our business involves very important stakeholders, great vision and many face to face meetings to form our plan. . The result of this partnership being a very robust and well thought out plan that we are proud to utilise to assist us in setting the future path of the Queenstown Trails Trust. Interestingly – TRC also formulated the original Trails Trust plan way back in 2004 – it was great to have the opportunity of working with TRC again as they truly understand our business.

Mandy Kennedy | CEO | Queenstown Trails Trust (New Zealand)

CONSERVATION – PARKS, PROTECTED AREAS AND RESOURCE MANAGEMENTTRC has a long history of working alongside park managers to provide effective planning, management and business solutions. We offer innovative approaches backed up with solid research to address community concerns and aspirations.

We regularly work with developers, agencies (councils, government departments, international donors), non-governmental organizations (NGOs) and other groups to help make decisions involving natural and cultural resources. We are keenly involved in planning at the interface between visitors and protected areas – national parks, cultural sites, regional parks, World Heritage Areas, and indigenous protected areas.

Services include:• Park management plans

• Visitor management and recreation planning

• Master plans and site planning

• World Heritage Areas

• Visitor monitoring

• Commercial business assessment

• Staff training

• Organizational change and operational reviews

• Preparation and delivery of expert evidence for planning hearings

• Planning investigations

• Technical audits of third-party reports

• Evaluation of conservation projects

Hin Nam No National Protected Area Tourism Strategy (Laos)Client: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)

Gmbh (2015)

TRC developed a strategy for sustainable tourism and visitor experiences in this remote 82,000 ha protected area in Laos which contains an extensive karst landscape, spectacular limestone formations, rich biodiversity and historic and cultural associations. The reserve is proposed for World Heritage nomination, is co-managed with local communities and is experiencing small but increasing visitation. The Strategy sets out ways to develop the reserve as an eco-adventure destination that contributes to conservation and community livelihoods.

Mulligans Flat Woodland Sanctuary Concept Plan and Interpretation Strategy (ACT)Client: Woodland and Wetlands Trust

TRC led this project which was conducted with Locales (an interpretation concept company) and Dsb Landscape Architects. Mulligans Flat is an outstanding woodland biodiversity asset of national and local significance situated on the edge of Canberra’s northern suburbs. It is the site of a major ecological restoration project that includes re-introduction of locally-extinct species such as the Eastern Bettong.

The Concept Plan and Interpretation Strategy aim to provide high quality recreation, interpretative, learning and education experiences for visitors and the local community. Extensive consultation with managers, researchers and the community (including a community survey) was conducted to assist in development of concepts. The project identified interpretative themes and storylines (relating to natural and cultural values and ecological restoration); gateways; interpretative hubs; storytelling loops; and recommendations for signage, digital mobile and online interpretation. Indicative designs were provided for local fauna ‘characters’ (as part of storytelling and signage), destination, infrastructure, orientation maps.

CASE STUDIES

INSPIRING SOLUTIONS FOR PEOPLE AND PLACES

INDIGENOUS TOURISM PLANNING AND SUPPORTTRC recognises that for many Indigenous communities and groups management of their traditional country and development of tourism and other enterprises are central to their cultural, social and economic wellbeing. We have worked with many Indigenous communities and groups across Australia, New Zealand, the Pacific and Asia to assist them to realise their aspirations, develop workable solutions and extend their management and business capacities.

When working with Indigenous communities we take a partnership approach that respects their culture and decision making processes. We work interactively with Indigenous clients to build relationships and develop realistic yet creative solutions that they and their community support. Throughout a project we involve Indigenous stakeholders in making decisions and building their understanding and capacity to deliver the desired outcomes. We aim to include measures for mentoring, training and other capacity building to achieve sustainable ongoing outcomes.

In Australia TRC has been involved in assisting Aboriginal Traditional Owners plan for and benefit from parks and protected areas on Aboriginal land and marine areas. We have worked with many Aboriginal communities to develop tourism and other businesses and have assisted Aboriginal tourism operators develop successful products.

Services include:• Joint Management Plans for Indigenous-owned parks and protected areas

• Strategic planning to protect Indigenous country and cultures and provide opportunities for employment and economic development

• Tourism product development

• Tourism capacity building – business planning, development, mentoring and training

• Business planning and feasibility assessment

• Community planning

Gunaikurnai Joint Management PlanClient: Gunaikurnai Land and Waters Aboriginal Corporation

This management plan for 10 parks and reserves is a ground-breaking project that developed a new approach to management of Aboriginal-owned conservation areas in partnership with government. TRC worked with the Gunaikurnai Traditional Owners of East Gippsland (Victoria, Australia), Parks Victoria and the Department of Environment, Land Water and Planning to develop the management plan for these parks which were granted to the Gunaikurnai people under Aboriginal title in 2010. Through an extensive consultation process the Gunaikurnai people provided information on their traditions, ideas and aspirations for the land and the plan. This was combined with research and scientific knowledge to develop the plan.

Murujuga Living Knowledge Centre Tourism Business Case Client: WA Department of Parks & Wildlife

TRC tourism project team were contracted to assess the feasibility and scope of the proposed Murujuga Living Knowledge Centre (LKC) and Camping with Custodians (CwC) campsite at Conzinc Bay on the Burrup Peninsula near Karratha, Western Australia. The project will also develop a Landscape Concept Plan for the proposed developments and produce a Business Case in accordance with the Royalties for Regions format.

CASE STUDIES

INSPIRING SOLUTIONS FOR PEOPLE AND PLACES

TESTIMONIALS

Destination Southern NSW Destination Management Plan“TRC prepared and finalised our Regional Destination Management Plan on time and on budget. TRC provided great professional advice throughout the project – they also took on board the views and guidance we gave. From the outset we wanted a strong partnership with our contractor and that is exactly what we got from TRC – beginning to end”.

Shane O’Leary | General Manager | DSNSW

Concept Plan for Red Centre Adventure Ride‘’TRC Tourism’s Concept Plan for Adventure Cycling in the Tjoritja / West MacDonnell National Park exceeded expectations. The case it presents for a new, nationally significant tourism product is so compelling it has attracted immediate government investment and presents exciting opportunities for private investors and Aboriginal Traditional Owners.’’

Mac Moses | Director Planning | NT Parks and Wildlife

Wellington Regional Trails Framework“In 2017 TRC worked with land managers and stakeholders from around the Wellington Region to develop the Wellington Regional Trails Framework. TRC’s destination management expertise, experience and professional approach was critical to the success of this ambitious project, that has seen 11 different agencies align their approaches and come together to move Wellington from an ‘under the radar’ network of tracks to a world class trails destination for residents and visitors alike.”

Sarah Murray | Community Partnerships Manager | Parks, Sport and Recreation | Wellington City Council

Tourism Infrastructure Audit for Northern TasmaniaTourism Northern Tasmania set out to define the private and public sector investment needed to sustain intelligent growth in the visitor economy for the region. TRC and their associates provided the well-rounded analysis, consultation and reporting that resulted in a clear vision of what to develop, where across Northern Tasmania. Less than six months from endorsing the final work and we are already seeing significant progress on three key infrastructure projects as well as active interest from private sector investors to take on opportunities profiled in work.

Chris Griffin | CEO | Tourism Northern Tasmania

Mulligans Flat Woodland Sanctuary Concept and Interpretation PlanI really appreciated the TRC Team’s professional and honest opinions in the final report and the thorough and thoughtful approach with our stakeholders.

Jasmine Foxlee | Manager, Community and Visitor Programs (Acting)|Parks and Conservation Service (PCS) | Environment and Planning Directorate