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Transcript of Corporate presentation research & quality consulting
© 2012
Research & Quality Consulting
Marketing solutions for better decisions
About us
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Research & Quality Consulting is a consulting company specialized in markets and targets
knowledge, Customer Relationship Management and operational marketing.
Since 2009, Research & Quality Consulting has developed expertise and solutions around the
following businesses:
Market Research
Operational Marketing
Customer Relationship Management
Document Electronic Management
Marketing training
Research & Quality Consulting is a subsidiary of H&S Holding, an investment company operating in
distribution, consulting, media & communication and insurance brokerage.
Research & Quality Consulting aims to provide a real added value to its clients-partners, both
strategically and operationally sides.
Our mission
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1- Support our partners in strategic decision-making
2- Propose effective and customized solutions
3- Insure a high level quality of execution
Our solutions
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According to your business problematics, Research & Quality Consulting offers you a range of
customized solutions.
Market Research Quality©
Call Quality©
Direct Quality©
Training Quality©
e-Quality©
Our activities
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Market Research
Quality©
Call Quality©
CRM Solutions Direct Quality© E-Quality©
Focus groups
Deep individual
interviews
Field surveys
Phone surveys
Online surveys
Qualitative content
analysis
Processing and
statistical analysis
Field back checks
Outgoing & incoming
calls
Complaints
management
Telesales
Backoffice phone
solutions
In store animation
Urban et rural
animation
Sampling
Digital archiving
documents
Classification by
theme, regions, dates
and other criteria
Permanent follow-up
through KPI’s defined
previously
Remote access to
digital files (secured
extranet).
Training Quality©
Basic marketing
Customer loyalty
management
Market research
Marketing 2.0
Customer relationship
management
Sales and
négociation
techniques
Our values
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Relevancy: because we are determined to achieving your goals and improving your profitability, we are
comitted to provide advice to your added value for your various problematics
Quality: our internal processes have been defined in order to provide you high level quality services
Rigor: our teams is comitted to follow the operating procedures defined, by being fully involved in all
phases of the execution
Confidentiality: we also make sure that your project will be managed with a high degree of
confidentiality.
Karim ABDELMOUMNI
Directeur Général
Our organization
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General management
Project Manager
Market Research Quality©
Project Manager
Call Quality©
Project Manager
e-Quality©
Project Manager
Direct Quality©
Project Manager
Training Quality ©
Solutions
Market Research Quality©
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Market Research Quality© solutions
Our Market Research Quality© solutions meet your different needs in term of market research
Market and target
Knowledge
Product development
Image and communication
Satisfaction
Distribution
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Market and target Knowledge
Market Research Quality© solutions
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Your business issues:
What is my market size?
How is it made up ?
What is my market potential?
What are its prospects of development?
What is the profile of my target?
Market Knowledge
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Market and target Knowledge1
Solutions Methods
A quantitative methodology that allows you
to determine:
The penetration rate of your products/services
category with your target
Market share by manufacturers, brands and
references
Market size in value and volume
Market Research Quality© solutions
Target Knowledge
A quantitative methodology that allows you
to determine the profile, preferences and
willingness of :
Your customers
Customers of the competition
Potential and non potential customers
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Product development :
Market Research Quality© solutions
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Your business issues:
How to succeed in the launching of a new product?
What is the reaction of your target toward your new product?
How to re launch your products?
What is the best mix marketing combination for your products?
What is the target of your product?
We suggest you a three-step global solution, adjustable according to your problem :
Explore Create Post-evaluate
Create:
Concept testing
Product testing
Packaging testing
Price testing
Post-evaluate :
Evaluate the purchasing frequency after the
launching of the product
Evaluate of the degree of recommendation
Explore:
Usages and attitudes to understand consumer
insights
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Product development2
Solutions Methods
Focus groups
In-depth individual interviews
Face to face questionnaires
Shopper research
Concept testing: focus groups
Product testing: focus groups
Packaging testing: focus groups
Price testing: focus groups and/or face to face
questionnaires
Face to face questionnaires
Market Research Quality© solutions
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Image and Communication3
Your business issues:
What will be the impact of your new advertising campain (TV ads, display, POS communication tools,
web sites…)?
Who knows your brand/product?
What is your brand’s affinity degree with your target?
What does your brand represent in terms of identity, value and territory?
We suggest you a range of solutions that meet your needs :
Pre and post test ads, through 6 key steps: undertanding, preference, credibility, coherence, relevance
and impact.
Trackers, in order to assess the impact of your advertising compaigns through a certain period
Brand equity research
Market Research Quality© solutions
Trackers
Pre testing et post testing advertising
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Image and Communication3
Solutions Methods
Qualitative, through 6 step evaluation :
1-Understanding,
2- Preference,
3- Credibility,
4- Coherence,
5- Relevance,
6- Impact .
Essentially quantitative, through the following
approach:
1- Notoriety measurement
2- Appreciation
3- Behavior impact
Market Research Quality© solutions
Brand equity
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Image and Communication3
Solutions Methods
A two-stage approach:
1- Qualitative stage to explore the image
territory and to determine the most important
attributes
2- Quantitative stage to measure the image
attributes
Market Research Quality© solutions
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Satisfaction4
Your Business Issues:
How your customers are satisfied?
How to improve your customer satisfaction and commitment?
Our methodology allow you to:
Measure customer satisfaction based on various criteria
Prioritize these criteria according to their importance
Define an action plan
Market Research Quality© solutions
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Retail5
Your business issues
How is the relationship between your salesforce and your channel (traditional, modern trade, HoReCa), in
terms of image, logitsics performance, products quality and margins ?
We offer you our data collection tools and an experienced network for this type of
studies:
Surveys via PDA allowing an online synchronization of the data collected
A strong relationship with traditional and modern network’s outlets
Market Research Quality© solutions
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Our infrastructure
Qualitative research
A meeting room equiped with an audio visual equipment,
A comfortable viewing room to attend the focus group meetings
Ability to follow focus group meetings though an IP camera.
Quantitative research
Statistical processing softwares for data collection (Sphinx), process and analysis (SPSS…)
For our quantitative research with retailers and according to the need of the research, our
investigators can be equipped with Handhelds that allow online synchronisation.
Market Research Quality© solutions
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Qual Room (meeting room) IP camera and secure https connexion witha unique password for each project
Two-way mirror (view of the meeting room)
Two-way mirror (view of the viewingroom)
Market Research Quality© solutions
Our infrastructure
Solutions
e-Quality©
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e-Quality© solutions
It’s within this context that Research & Quality developped e-Quality: the solution for
the Electronic Document Management of YOUR Documents.
Nawadays, the Electronic Document Management (EDM) represent on a double challenge for
organizations, regardless of their size:
An economic challenge: EDM can improve the profitability in the range of 3 to 5% of the turnover
(source: GED et Gestion de Contenu: Marché et tendances en 2009- 2010)
A collaborative challenge: EDM allows to exchange documents between co-workers on digital form.
EDM is a specific business. One way to benefit from it is to outsource this type of tasks to experts.
We are all concerned by the Electronic Document Management
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e-Quality© solutions
Acquisition of documents
• Scanners allow the acquisition of A4 size documents.
• Processing capacityup to 800 documents/day
• Task ensured by a scanning operator
Indexation of documents
• Indexation by type (formal description of the document) or by concept (content of the document) to easier searching
Documents storage
• Back up and servers are used to store scanning data
Dissemination of documents
• A secured extranet access with a password enablesyou to consultscanned documents
An efficient worklow appropriate to your projects needs allows to manage different tasks related to
the Electronic Management of your Documents
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e-Quality© solutions
A good upstream and downstream performance of your projects, through an end-to-end controlled
process
Evaluation of the partner’s
needs
Technical and financialproposal
Implementation Execution Finalization
Defining the sources
Understanding the
project’s purpose (how
will you use the
provided electronic
documents?)
Draftting of the
specifications
Commitment on the
quality of the service
and deadlines
Customer approval
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Delivery of supports
Control of the
delivered supports
Invoicing
Defining the
operationnal process
Workflow
implementation
Teams constitution
and tasks assignment
Execution of pre and
post scanning tasks:
acquisition, indexation,
stockage and
dissemination
Quality control
2 3 4 5
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e-Quality© solutions
e-Quality© solutions, it’s also a formal commitment on behalf of Research & Quality
Confidentiality
A total confidentiality ensured through all the phases of the project
Signature of NDA’s before starting the project
Signature of confidentiality contracts by the co workers
QualityResearch & Quality Consulting commits to provide quality services by ensuring
a quality control at all levels during the execution of e-Quality projects.
Security
Research & Quality garantee:
Safety of its local network for a better data security
Safety of its premises for a better security of documents entrusted to us
Solutions
Direct Quality©
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Direct Quality© solutions
Four your needs in operational marketing , Research & Quality offers you Direct Quality©
solutions
Door to doorsales
promotion, road shows,
sampling…
In store advertising,
merchandising…
e-mailing, couponing, specific
actions throughsocial networks…
Telemarketing
Corporateevents
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Direct Quality© solutions
The success of Direct Quality© solutions is handled by both human and material ressources.
Skilled and experienced managers
Successful experience in advertising or in operational marketing agencies
A dedicated team of supervisors ans promoters
Our promoters and supervisors are experienced in sales promotion activities in supermarkets, urban and
rural areas, among different types of projects : door to door, road shows, sampling…
Warehouses for the storage of merchandising equipment and trade marketing actions required for
field animations
18 warehouses accross the country
Technology solutions for telemarketing or web marketing
Dedicated Call Center (Cf. Call Quality© Solutions )
E-mailing solutions
Social networks solutions
Solutions
Call Quality©
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Call Quality© solutions
Research & Quality Consulting Call Quality© solutions have been developed to answer to your
CRM needs.
Phone surveys
TelesalesComplaints and
customer processmanagement
Business cases and references
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Business sector Problematic Target Type of research
Tobacco Behavior of tobacconists
Segmentation of tobacconists
Estimation of volume and
market shares of different brands
Tobacconists
(14 000)
Face to face quantitative
research
Health
Drugstores quantification Moroccan drugstores
(around 8 000)
Quantitative
Phone research
Doctors and pharmacists
behavior with regard to generic
medicines
Doctors and pharmacists
(200)
Face to face quantitative
research
Data entry and statistical
processing of medical reports
Patients suffering from a
pathology
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Government Behavior and expectations of the
middle class in Morocco
SPC C and D
(1200 questionnaires; 10
focus groups)
Qualitative, followed by
a quantitative study
Furniture trade Evaluation of the advertising
strategy of a manufacturer of
furnitures
SEC BC+
(8 focus groups)
Qualitative (focus
groups)
Market research business cases
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Business sector Problematic Target Type of research
FMCG
Pre test of a new sauce on the
market
Quantification of the
appreciation of this product by
the target and the distribution
network
SEC B and C
Traditional distribution
network
Supermarkets
Wholesalers
Qualitative
Quantitative
Blind Test of a spring water
Study of market potentiel of
spring water
SEC B and C
Traditional distribution
network
Supermarkets
Wholesalers
Qualitative
Quantitative
Study of market potential for a
brand of tissues
SEC B and C Quantitative
Dermo cosmetology Potential study of a french
dermo cosmetic range of
products
SEC AC+
Drugstores
Para pharmacies
Quantitative
Telecommunications and High
Tech
Customer behavior toward 3G
Internet offers
Internet users
SEC BCD
Qualitative
Customer behavior toward
Internet contents
Smartphone users Qualitative
Evaluation of the potential for a
smartphone application
SEC ABC+ Quantitative
Brand awareness and
perception and for a brand of
printers
SEC ABC+ Quantitative
Our projects – Market research
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Activity Purpose of the assignment
Electronic Documents
Management
Scanning and archiving of 12.000 supply contracts – mass consumption sector
CRM
Telesales
Order taking
Complaints management
Phone surveys
Direct Marketing In store animations
Commercial coaching
Change management for a compagny originally specialized in parcel services
and transport to a distibutor of mass consumption products
Setting up of a business plan giving details on the cost of such a change of
activity
Sales force recruitment
Training
Training in strategic marketing for different profiles:
Civil engineers
Sales force - mass consumption sector
Business cases – other activities
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Our references
DISTRIBUTION ET LOGISTIQUEDISTRIBUTION ET LOGISTIQUE
Contact
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Feel free to contact us
Mail: [email protected]
Adress: angle rue Socrate et rue Abou Taour, 5ème
étage, appartement 13, 20370 Casablanca
Mobile: +212 6 64 00 18 12
Phone: +212 5 22 23 06 43
Web site: www.researchandquality.com
http://www.facebook.com/pages/researchandquality
@researchquality