Key Elements of your

Corporate Profile Presentation

Why do you need a Corporate Profile Presentation?

You need a Corporate Profile Presentation ….

To project your business in a positive way to a specific audience

To market or sell your products and services offerings

To acquire new customers, employees or partners

EmployeesExisting and

Potential Customers

Partners InvestorsShareholders

/ Board

Tip: Presentations should be designed based on your target audience

TARGET AUDIENCE

Building your brand

Fundraising

Business Development

Customer Growth & Market Penetration

Employee Engagement

Tip: The objective will broadly fall under one of the above mentioned areas. Understand the objective of the presentation before starting off.

OBJECTIVE

COMPANY INTRODUCTION

ABOUT THE BUSINESS

RECOGNITIONS

HistoryVision, Mission and Core ValuesMilestones

HISTORY

Founding PhilosophyThe story behind the inception of the organization.

Founding TeamThe company founders, their background and what motivated them to form the company

Tip: Use photos and videos to present the story of your company and the founders.

Tip: Use text as well as images to represent the values, the mission and vison statements

VisionDefine what your organization wants to become

MissionDefine how you will accomplish what you want to be, who the customers are and what your company is doing for them

ValuesCore beliefs that will differentiate you from competition

VISION | MISSION | VALUES

What significant milestones has your company achieved. This could relate to business expansions, infrastructure, customers, revenue and profits, sales, community outreach etc.

Tip: Milestones can be best represented using infographics

MILESTONES

Products and ServicesPeopleCustomers and PartnersFinancial Highlights

What are the products or services your company offers

Tip: Use appropriate product / service images or videos

What is the USP of yourofferings

Market segments, market share, geographic reach/distribution of the products and services

PRODUCTS AND SERVICES

Leadership Team, Key people in the organization –their roles, and professional backgrounds

Tip: Photos and text of key people can be presented

PEOPLE

Tip: Use customer/partner testimonials to showcase your expertise and quality of delivery etc. Also represent customers / partners with their brand logos

Mention the partner firms and what value they bring to your business

Who are your customers/clients, for specific products / services

Geographical spread / reach of customer base

CUSTOMERS AND PARTNERS

Revenue ModelDescribe your revenue generation framework

StakeholdersDescribe key financial stakeholders such as investors and partners

ValuationHow much your company is valued at

Tip: Use infographic to show the revenues in the recent yearsFinancials are important to convince people to invest in your company or to buy your products/services

FINANCIALS

AwardsMedia Coverage

Industry awards and recognitions won by the company or its people

Tip: Use corresponding award logos and descriptions of the awards & certifications

Certifications received

Specific Product or Service related awards such as patents etc.

AWARDS

Important articles in the media where the company has been featured

Tip: Present a clippings collage, or a snippets from key interviews

Feature articles that talk positively about the organization, its capabilities and growth

MEDIA COVERAGE

Provide your contact details – address, email, phone numbers, contact person to enable the audience to get in touch with you

Provide a clear call to action at the end of the presentation . Eg: “call us for a demo” or “sign up today to meet with our sales representative”

Tip: CTA should be very specific and clear.

CALL TO ACTION (CTA)

Bring out your brand distinctly by using your logo and your brand colours

Use your company brand presentation template (if available )

Use visuals like videos, photographs, graphs wherever applicable

Maintain a uniform slide layout

Make sure every slide has a purpose

Do not present anything about the company in negative light

Always back statements about the company with data – research data, third party information etc.

Do not share information or numbers that are confidential to the company

Do not present too much information about your competitors