Corporate Presentation - Amber Consultingamber-consulting.com/docs/Amber Consulting... ·...

Corporate Presentation

July 2018

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Introduction

• AMBER Consulting is an independent firm established in 2006 that offers acomprehensive range of hospitality, business strategy and mixed-use consultingservices

• Our International market knowledge and extensive scope of professional expertisemade us recognized consulting specialists in the region

• We provide a wide range of highly qualified hospitality, restaurant, hotel, resort andmixed-use real estate consultancy expertise and help our clients to create uniqueupscale signature destinations

• We are advisory experts providing our clients with tools to reach success at everyphase of a process – from inception to the project execution

• We also offer advisory services related to public sector initiatives within the tourismsector

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Our services: Feasibility Study

We help our clients develop their ideas and we support them in building theirconcepts while ensuring they are profitable

FEASABILITY STUDY

• Market Study

− Area and site analysis

− Competitive analysis supply

− Demand analysis

• Concept Development

− Space allocation

− Facility programming

− Target segment / pricing strategy

− Concept driving forces

• Financial Model

− Financial estimates

− Financial modeling

• Executive Summary

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Our services: Due Diligence

We assess our client’s businesses holistically to ensure they maximize theirprofits and operational excellence

DUE DILIGENCE

Market Study Review

− Target market

− Competition

Concept Review and Enhancement

− Positioning, market penetration

− Competitive advantages

Hospitality Operational Review

− Front and back of house

− Flow of circulation

Architectural Engineering Review

− Kitchen equipment and layouts

− Back bone assessment

Financial and KPI Auditing and Review

− Assumption review and analysis

− Financial indicators analysis

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Our services: Technical Assistance

We provide expertise and knowledge to support our clients in the developmentof their new projects

TECHNICAL ASSISTANCE

• Design and Layout Recommendations

• Financial model update

• Value architecture and engineering

• Mechanical and electrical review

• FF&E specifications review

• Food facility layout and equipment

• Marketing and communication

• Investment Budget Review & Assessment

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Our services: Pre Opening Assistance

We provide support to our clients at every step of their projects, including thecritical pre opening phase

PRE OPENING ASSISTANCE

• Operating plan and budget

• Personnel services

− Recruiting

− Training

• Management processes

• Menu planning and development

• Sales, marketing and advertising

• Permits

• Contracts for services

• Commissioning

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Our services: Masterplan Assistance

We leverage our expertise in hospitality to contribute to the elaboration ofprojects masterplans

MASTERPLAN ASSISTANCE

• Master Plan Programming

− Hospitality projects

− Mixed Use Real Estate projects

• Pre-concept Development

• Pre-financial Simulation

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Our services: Operator Selection and Contract Negotiation

We help hotel owners and developers to find the most suitable operator for theirproperty and we support them in negotiating their contracts

OPERATOR SELECTION AND CONTRACT NEGOTIATION

• International Operator Research

• LOI / MOU Negotiation

• Management Contract Negotiation:

− Operating Service Agreement (OSA)

− System License Agreement (SLA)

− Design Review Agreement (DRA)

− Centralized Service Agreement (CSA)

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Our services: Strategic Advisory

We thrive to offer our client any type of service they would require in order tostrengthen and develop their corporate strategy

STRATEGIC ADVISORY

• Operational Assessment & Review

• Restructuring

• Financial Analysis

• Brand development

• Strategic Development Planning

• Image & Brand Marketing Advisory

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Our services: Franchise

We assist clients in transforming their brand into a franchise business (outgoing)or by getting the best Franchise to penetrate a specific market (incoming)

FRANCHISE

• Select the suitable brand

• Identify the best market penetration strategy

• Develop 5 years business plan

• Negotiate franchise agreement

• Advise investor during pre opening and post opening

• Enhance the internal systems in preparation to Franchise

• Develop the SOP’s

• Develop a franchise presentation

• Develop optimal franchise agreement

• Set the strategic development plan

• Negotiate the contract with potential franchisee

INCOMING OUTGOING

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Our services: Tourism Development

We advise public sector decision makers in developing the most competitivetourism strategy and we support them in improving the tourism sector

TOURISM DEVELOPMENT

• Tourism Development Plan

− Full Diagnostic

− Target Markets Identification

− Short Term and Long term Strategy andVision

• Subsector Development Advisory

• Tourism Product Improvement

• Country / Region Branding

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Our Role is Central

For any dimension of any project, we have a central role in adding value andestablishing the link between all parties

Hotels and Resorts

Mixed-Use Development

Spa / Wellness

Residential Serviced

Apartments

Restaurants / F&B Clusters

Beach Clubs

Public Sector

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Our Latest Achievements

We focus mainly on the MENA region but we are regularly solicited for projectsin more distant locations

Argentina

Vancouver, Canada

Morocco

UK

Switzerland

Malaysia

UAE

Iran

KSAEgypt

Lebanon Syria

Jordan

Slovenia

Netherlands

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Selected Achievements (1/6)

Amber Consulting conducted a variety of projects in several locations

Project Location Description

Due Diligence and Hospitality Master Plan

Casablanca, Morocco

A 30,000 m2 mixed use project including 2 luxury hotels, Spa, marina and convention center

Feasibility Study and Technical Assistance

Ljubljana, Slovenia

A 92-room luxury city boutique hotel with various F&B outlets

Feasibility Study & Technical Assistance

Amchit, Lebanon

A luxury Beach Club with 36 high end residential units on 8,000 m2


Amman, Jordan

A 5-star trendy urban design hotel with 83 rooms

Feasibility Study

Damour, Lebanon

5-star beach club with several pools, huts, F&B outlets and Spa

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Full Restructuring

Lebanon - UAE

Full restructuring of a multi concept F&B chain operator with head office covering 2 countries

Feasibility Study and Technical Assistance Dahab South Sinai,

Egypt

A 110,000 m2 5-star resort of 250 rooms & suites, F&B outlets, Spa and beach club

Hospitality Master Plan

Dobrovnik, Slovenia

A 500,000 m2 life style project, luxury real estate, 3 hotels, and Thermal Spa facilities


Dead Sea, Jordan

A 5-star day beach extended on a surface of 33,000 m2 (O Beach Dead Sea), includes cabanas, 3 pools, wellness Spa and F&B outlets

Feasibility Study

Fes, Morrocco

A 250,000 m2 thermal destination, 3 hotels and 4 Thermal Spa facilities and urban fabric upgrade

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Feasibility Study and Strategic Development

Vancouver, Canada

A City business lounge with an expansion plan in Canada and West Coast of USA

Feasibility Study

Beirut, Lebanon

Mixed-use hospitality and real estate project on a surface of 4,000 m2 with a BUA of 85,000 m2

Feasibility Study

Amsterdam, Netherlands

New airport business lounge concept development and board advisory in Schiphol Airport

Feasibility Study

Dubai, UAE

New Italian concept to be introduced to the UAE with a first opening in Dubai

Strategic Advisory

Beirut, Lebanon

7 outlets diagnostic, recommendation and implementation with a 5 years strategic development plan for a major F&B player

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Hospitality and Retail Master Plan Development

Beirut, Lebanon

A destination with 6 restaurants, 8 Retails and 2 leisure activities on 5,000 m2

Feasibility Study

Jeddah, Saudi Arabia

A 5-star luxury resort with 83 rooms and a beach club on 100’000 m2 in Obhor

Feasibility Study

Batroun, Lebanon

A 5-star resort with thalassotherapy and residential component on a surface of 50,000 m2

Hospitality Master Plan

Tarfaya, Morrocco

A mixed-use lifestyle real estate project over 5,000,000 m2 including 3,500 residential components, 7 hotels, retails, commercial and entertainment

Full Restructuring and Cost Cutting

Beirut, Lebanon

Review and restructuring of a luxury café chain with 13 outlets all over Lebanon

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Year Round Hospitality Assistance

Beirut, Lebanon

Yearly hospitality support and strategy for a reputed hospitality operators with various concepts

Feasibility Study and Strategic development

London, UK

Luxury city boutique hotel of 92 rooms & suites, 2 F&B outlets and Spa

Feasibility Study

Batroun, Lebanon

A mixed-use project with luxury 57 residential units, an exclusive beach club with 16 chalets

Feasibility Study and Master Plan development Kuala Terrenganu,

Malaysia

A 2,000,000 m2 mixed-use project including 3 luxury hotels, Spa, residential, leisure components, retail and duty free

Feasibility Study

Beirut, Lebanon

A hospitality development on a prime land of 120,000 m2 on the tip of Beirut city

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Sareyn, Iran

A 55,000 m2 project including a 230 rooms hotel and serviced apartment building, and a 15,000 m2 thermal spa

Operational Audit and Franchise Development

Tehran, Iran

A leading burger chain in Tehran with 6 outlets spread across the city

Feasibility Study

Jounieh, Lebanon

A 22,000 m2 F&B cluster project, with a restaurant area, a nightlife area, and a kids area

Operational Audit and Franchise Development

Beirut, Lebanon

A 20+ sushi outlet chain looking to expand in the MENA region

Tourism Master Plan Kuala Lumpur, Malaysia

2017 – 2021 Malaysia Tourism master plan review and recommendations

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Selected Achievements – Pictures (1/6)

Amber Consulting conducted a variety of mixed-use projects in several locations

• A 2,000,000 m2 mixed-used project in Malaysia in cooperation with PDG architects

• Residential & leisure components

• Retail and duty free facilities

• 3 hotels with related outlets and Spa

• A 500,000 m2 lifestyle mixed-used project in Dobrovnik, Slovenia

• Luxury real estate project

• 3 Hotels with related components

• Thermal Spa’s

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• A 30,000 m2 mixed-used project in Casablanca, Morocco in corporation with Laceco Architects & Engineer

• 2 Luxury Hotels with related outlets & Spa

• Marina

• Convention center

• A 250,000 m2 thermal destination in Fes, Morocco in cooperation with Galal Mahmoud Architects

• 3 Hotels and related outlets

• 4 Thermal Spa

• Urban fabric upgrade

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• A 500,000 m2 mixed-used project in Tangier, Morocco in corporation with Norman Foster Architect

• Offices

• Commercial

• 3 hotels with related hospitality components

• 5,000,000 m2 mixed-use project in Tarfaya, Morocco in corporation with Laceco Architects & Engineers

• 3,500 residential components

• Retail, commercial and entertainment

• 7 Hotels with related hospitality components

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Amber Consulting conducted a variety of hotels in several locations

• Luxury city boutique hotel in Ljubljana, Slovenia in cooperation with Forester Architects UK

• 92 rooms & Suites

• 2 F&B outlets

• Spa

• 5 Star Resort in Dead Sea, Jordan in corporation with Galal Mahmoud Architects

• 120 rooms & suites

• 4 F&B outlets

• Thermal Spa

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Amber Consulting conducted a variety of beach clubs in several locations

• 33,000 m2, luxury day beach in Dead Sea, Jordan

• Cabanas

• F&B Outlets

• 3 Pools

• Wellness Spa

• A 110,000 m2, 5-star resort in Dahab - South Sinai, Egypt

• 250 rooms & suites

• F&B Outlets & Spa

• Beach Club

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Amber Consulting conducted a variety of beach clubs in several locations

• 30,000 m2, resort in Damour, Lebanon in corporation with Galal Mahmoud Architects

• F&B outlets & Spa

• Pools

• Beach club

• Exclusive beach resort in Khaldeh, Lebanon

• 90 Chalets

• Kids Areas

• Banquet Hall

• 5 Pools

• F&B Outlets

• Private beach

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