Corporate Overview 1. Holding Group Azadea Group Holding SAL (AGH) was founded in 1978 by Mr Wassim...
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![Page 1: Corporate Overview 1. Holding Group Azadea Group Holding SAL (AGH) was founded in 1978 by Mr Wassim Daher in Beirut, Lebanon Azadea is.](https://reader035.fdocuments.net/reader035/viewer/2022062516/56649d4c5503460f94a2a0a3/html5/thumbnails/1.jpg)
Corporate Overview
www.daxarme.com1
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Holding Group
• Azadea Group Holding SAL (AGH) was founded in 1978 by Mr Wassim Daher in Beirut, Lebanon• Azadea is a leading owner and operator of international franchise retail concepts in the Middle East and the Gulf region• Azadea represents more than 35 distinctive retail concepts across fashion, multimedia, and food and beverage.• Azadea has more than 4,500 employees supporting over 210 stores
Fashion
Multimedia
Food and Beverage
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Holding Group
UAE : 116
Lebanon : 72
Qatar : 39
Bahrain : 29Kuwait : 45
Oman : 6
KSA : 7
Egypt : 22
Romania : 6
Jordan : 20
Iraq :1
Number of Stores
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Daxar Lines of Business
Product Wholesale Music and Video
• Production • Distribution • Marketing &Events
• Product Supply• Product distribution
Daxar ,established in 2002, is recognized as the first independent music distribution company in the Middle East. Daxar also plays an important role in supporting independent film. In 2010, the company diversified its portfolio to include multimedia, accessories, and merchandise goods supply and distribution.
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Daxar’s History
2002 2007
Daxar established as firstindependent music distributioncompany in the
Middle East
Signing and developing coming Artists
2008 2009 2010
Signing established artists
Introduce Independent movies and world cinema
Introduced 6 brands to market in 5 product segments
DJ Dimi EL
Furat Qaddouri
Ragheb Alama
34 Music Releases, 16 Artists, 15 Movies Releases, 6 Product Brands
Tiesto
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Local Experience
Established Network
Marketing Expertise
Experienced team with local market knowledge and commercial know- how
Daxar Success Factors
• Established relationships with labels/suppliers and retailers.
• Daxar serves a network of over 115 stores in the •Middle East
Proficient in the various aspects of marketing :
• Product design• Marketing • Promotion• Public Relations • Events
Full Service Channel Provider : Production, Distribution, and Marketing.
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Service Culture
A one stop shop offers full support
Each account is awarded a dedicated team of specialists
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Driving Forces
Movie
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Independent Music Labels
Represents more than 45 international labels
“Daxar has helped us xxxx” Armada VP
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Music Releases
Distributed over 50 popular music releases
Armin Van Buuren , Tiesto, Ferry Corsten, Paul VanDyk.
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Xxxxxxxxxx
Music Compilations
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Special Projects
Exclusive branding activities for hotels, cafes, and clubs..etc
Starbucks ExclusiveCompilations
Yacht Club Abu DhabiDj Ravin
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Movie Co-production
Movies with a regional focus
Co-production between
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Movie Distribution
Featured Films Documentaries Foreign movies
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Artist Services
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Artist Services
Ragheb Alameh Julia Sami Yusuf Furat Qaddouri Fady Ferraye
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Retail
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Driving Forces
Products Selection
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Product Distribution
A growing network: Daxar’s services expanded to cover distribution for non-Daxar products.
A network that includes a variety of retailers:Daxar serves a wide range of retailers: lifestyle, fashion, electronics, and supermarkets.
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Retail Support
• Product selection
• Merchandising plans
• Furniture design
• Marketing and PR
• Sales analysis
Some retailers we work with
We offer a variety of services for retailers we work with:
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Retailer – Success Story
Successful introduction of new categories supported by Daxar
About Enoc/Eppco A chain of convenience store operating with in gas stations opening 24/7
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Electronics Brands
High Definition digital video camera plus photographs
world's only swim mask
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Electronic Accessories
Anti-Glare
for the iPhone 3G/3GSCarrying Solutions for
iPhone, iPAD and BlackBerry
Mirrored Privacy
Screen Protector
Computer Ipad Blackberry
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Travel Mugs
Tinned Mints
Gifts and other Merchandise
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Lifestyle Brand
Yoga products
DVDs
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Kids Toys
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Contact Details:
– Dana xxxx– Andy xxxx– Aymen xxxx
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