Corporate Logos
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Corporate Logos Design Fundamentals Meredith Cook
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Corporate Logos. Design Fundamentals Meredith Cook. History of Logos. Helps distinguish the identity of a company Effective logos become synonymous with the organizations they portray McDonald’s Coca-Cola Nike Important aspects of a logo: Font/Text Colors Used Images. Hidden Images. - PowerPoint PPT Presentation
Transcript of Corporate Logos
Corporate LogosDesign Fundamentals
Meredith Cook
Helps distinguish the identity of a company
Effective logos become synonymous with the organizations they portray
McDonald’s Coca-Cola Nike
Important aspects of a logo: Font/Text Colors Used Images
History of Logos
Hidden Images
Symbolic Images
Double Images
Evolution of Logos…
Evolution of Logos…
Evolution of Logos…
Evolution of Logos…
Evolution of Logos…
http://www.youtube.com/watch?v=c20kQzdVEcA
This video talks about some of the most recognizable logos around and the changes they have taken over the years
Evolution of Logos…
http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/
http://www.dinesh.com/history_of_logos.html
Journal of Brand Management (2009) 16, 545 – 555. doi: 10.1057/bm.2008.5; published online 18 July 2008
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