Corporate Branding Strategy - VirrgoTech
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Transcript of Corporate Branding Strategy - VirrgoTech
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BRANDSHAVE PERSONALITIESJUST LIKE PEOPLE DO
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Corporate branding is nothing more than giving a legal entity
some unique personality.
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Why does personality matter for brands?
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This is a simple question and it can be best answered by posing another question...
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Why does personality matter for humans?
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The reasons and the motivation are somewhat
similar:
A human being carries a combination of qualities that sets him or her apart
from the the crowd. Brands also need a set of characteristicfs to make them
stand out.
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But, unlike humans, they don't evolve or adopt specific
personalities on their own.
Their change agents are brand strategists, designers, developers,
people in the support line, and those who have due interest in their growth
and nourishment.
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A brand's personality can have innumerable facets but these
elements make up the core:
Brand NameVision, Mission, and Values,
Value Proposition Positioning and Identity
Logo, Tagline, Color Palette, and Typography
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There is more to a brand's personality than just a logo, a
tagline, or a mission statement.
As things evolve, your brand requires a grad-ual shift of focus from the essential few to
the important many:
Brand Collateral
business card, letterhead, nameplate,
signage, packaging
design
MarketingStrategy
brand messaging, marketing
platforms, and go-to-market
strategy
WebsiteAssets
layout, copy, tone of voice, and content architecture
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What strategy are you implementing for your brand?
Strong, authentic, and recognizable brands are no
accidents — they are the result of a thoughtful, focused, and
well-executed branding strategy.
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