Corporate Brand Identity Manual - National Workforce...

Corporate Brand Identity

Manual

Corporate Brand Identity

Manual

WFS IdentIty GuIdelIneS : Logo

SIze and ratIo oF the loGo

The files provided to you by Blue Clover have been designed with the best balance of logo to typography in mind. With or without the tagline, they are bold, readable, and ready for most design applications. Please do not stretch the logo, change the ratio between logo and typography, or alter the spacial relationship between logo and typography.

the logos below are correct in size and ratio of logo to typography:

stacked & centered

horizontal with tagline

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WORKFORCE SOLUTIONS Brand Identity Resource Manual





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Contents

Section 1: Graphic Standards for Corporate Brand z Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

z Purpose of This Manual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

z Corporate Brand Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

z Color Standards – Pantone and Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 – Logo Color Treatment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 – Reverse Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

z Improper Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 – Acceptable Treatments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 – Unacceptable Treatments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

z Requirements for Space Around Brand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

z Typography for Publications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

z Stationery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 – Business Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 – Letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 – Envelope . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 – Facsimile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 – Memo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

z Display System . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

z E-mail Signature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

z Promotional Items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 – Clothing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 – Miscellaneous . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

z Signage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Section 2: Corporate Brand Identity Guidelines z Public Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

z Telephones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

z Stationery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

z Other Printed Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

z Advertising, Web Sites and Event Displays . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26


2Workforce Solutions © 2008. Version 1.3, 6/12/09





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notes

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seCtion 1: GraphiC standards for Corporate Brand

Introduction

An organization’s corporate identity is the foundation of all outreach, marketing and communications efforts . By applying the corporate identity in a disciplined and consistent manner, an organization conveys professionalism, credibility and quality .

Purpose of this Manual

The primary purpose of this Brand Identity Resource Manual is to provide guidelines and specifications for the use and presentation of the Workforce Solutions brand, as well as other essential marketing information . It includes examples of how to use the corporate signature in a variety of materials and situations . It is very important that these standards are applied to create familiarity and maintain consistency and continuity .

Workforce Solutions conveys the purpose of the Texas workforce system, which provides solutions to challenges faced by employers and workers . The workforce system offers many services including business support, staffing assistance, and skills-specific training programs for employers . Workers receive career and job search assistance, training, and many other services . The system is so much more than a source to find employment. It is a highly integrated system of workforce solutions, an essential component of the state’s economic development strategy .







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Corporate Brand overview

The Workforce Solutions corporate brand is formed by three elements – the logo, the tagline and the type used for Workforce Solutions . These elements must always be used in combination and never used separately from the others . The corporate brand must be used on all communications in the consistent manner shown below .

Stacked and centered





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Horizontal with tagline





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Application

The Workforce Solutions logo should always be used in its entirety . The relationship between the logo and logotype should never be shifted or adjusted . The logo is set with specific letterspacing and the logotype is customized. Always use the approved logo when reproducing the Workforce Solutions identity .

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Color standards

Pantone and Process

The following colors have been chosen for Workforce Solutions’ corporate identity . Stationery pieces will always use UNCOATED colors . Refer to CMYK and RGB formulas for materials produced in those color modes .

WFS IdentIty GuIdelIneS : CoLoRS

PMS orange 021

cMyk: C: 0, M: 53, Y: 100, K:0

rGB: R: 247, g: 143, B: 30

PMS 7463

cMyk: C: 100, M: 43, Y: 0, K:65

rGB: R: 0, g: 53, B: 94

PMS 7494

cMyk: C: 25, M: 0, Y: 40, K:15

rGB: R: 168, g: 195, B: 153

PMS 262

cMyk: C: 45, M: 100, Y: 0, K:55

rGB: R: 86, g: 0, B: 78

colorS

The following colors have been chosen for Workforce Solutions’ corporate identity. Stationery pieces will always use uNCoaTED colors. Brochures may use CoaTED or uNCoaTED, depending on the printing specifications. Refer to CMYK and RgB formulas for materials produced in those color modes.

The Workforce Solutions logo has been created in multiple file formats for various applications that it may be used in. The following descriptions explain when to use which file format:

.jpgFor screen applications, like web or PowerPoint, use a JPG file. JPG files are usually created at a screen resolu-tion of 72 dpi for these purposes and can be reduced in size, but never enlarged. Enlarging a jpeg will result in pixelization of the image, making it unusable. Some print applications, like Microsoft Word, use the jpg file type for images. Follow the same rule for enlarging and reducing the image, especially if it is to be printed.

.epsFor most applications, an EPS file is preferable. EPS files may be enlarged and reduced in Adobe Illustrator with-out pixelization. Use EPS files or print materials.

loGo FIle tyPeS

note

When four-color process is being used, the CMYK values will approximate the Pantone color . When printed, this color may vary somewhat due to paper stock or printing techniques .

When the color is intended only to be viewed on a screen, monitor or television, the RGB values should be used . Web color code are availabe upon request .







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Logo Color Treatment

The best way to use the logo is full color on a white background . Never place a full color logo on a solid background — this will affect readability and branding consistency .

On a white background, you may also use the logo in solid black or one of the four specified WFS corporate colors.

loGo color treatMent

The best way to use the logo is full color on a white background. Never place a full color logo on a solid background — this will affect readability and branding consistency.

on a white background, you may also use the logo in solid black or one of the four specified WFS corporate colors.

Example: solid black on a white background

Example: one of the specified WFS corporate colors on a white background



The best way to use the logo is full color on a white background. Never place a full color logo on a solid background — this will affect readability and branding consistency.

on a white background, you may also use the logo in solid black or one of the four specified WFS corporate colors.

Example: solid black on a white background

Example: one of the specified WFS corporate colors on a white background


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Reverse Use

When placing the logo on a color field, it is only to be reversed out of a solid as white on black, or one of the specified Workforce Solutions corporate colors.


Example: white on one of the specified WFS corporate colors.

When placing the logo on a color field, it is only to be reversed out of a solid as white on black, or one of the specified WFS corporate colors.

Example: white on black



Example: white on one of the specified WFS corporate colors.

When placing the logo on a color field, it is only to be reversed out of a solid as white on black, or one of the specified WFS corporate colors.

Example: white on black


note

It is preferred that the corporate signature only be used on a white background . In cases when this is not possible, the reverse version of the logo must be used . When reversed, all wording and logo will be white .







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improper Use

The corporate signatures at the top of the page are used properly . The examples below them demonstrate unacceptable treatments .

ACCEPTABLE Treatments of the Logo

WORKFORCE SOLUTIONS BRANDING GUIDELINES : LOGO AND FONT GUIDELINES

This is the Workforce Solutions logo. You may use either the stacked and centered orientation, or the horizontal version with tagline. Files have been provided to you in various formats for various applications. Please refer to this guide for instruction on how to use them. Never try to re-create these images yourself, use only the �les provided to you.

Color:

Black and White:

LOGO

WORKFORCE SOLUTIONS: LOGO AND FONT GUIDELINES

The Workforce Solutions logo has been provided to you in multiple formats and colors for various usage. These pre-liminary guidelines will discuss how to use the logo appropriately in speci�c applications, discuss colors, fonts and provide examples of inappropriate usage.

UNACCEPTABLE Treatments of the Logo

Workforce SolutionS Branding guidelineS : Logo and font guideLines

unaccePtiBle uSeS of the logo

the following examples are unacceptible uses of the Workfore solutions logo. Please only use logo files provided to you from Blue Clover. these are correctly designed for marketing materials.

do not stretch the logo

do not alter the size ratio or spacial relationship between the logo and the type

use only the specified PMs colors and color formulas specified in this guide

Workforce SolutionS Branding guidelineS : Logo and font guideLines

unaccePtiBle uSeS of the logo

the following examples are unacceptible uses of the Workfore solutions logo. Please only use logo files provided to you from Blue Clover. these are correctly designed for marketing materials.

do not stretch the logo

do not alter the size ratio or spacial relationship between the logo and the type

use only the specified PMs colors and color formulas specified in this guide

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UNACCEPTABLE Treatments of the Logo (cont.)

The following images, and any derivative of the art created by Blue Clover, are examples of unacceptable treatments of the WFS logo:









Note

To keep the logo consistent throughout the workforce, the corporate signature should never be altered from its original format .

Keeping the corporate signature consistent throughout the workforce system enables it to be recognizable and eliminates any confusion .







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requirements for space around Brand

In order for the corporate brand to aptly represent Workforce Solutions, it must be displayed in a prominent, uninterrupted manner . This means that the brand must never be cluttered by other elements such as text, photographs, illustrations or even background textures . Space, therefore, must always exist around the brand . The minimum amount of such space can be defined as 2 W’s, as shown below.

IdentIty GuIdelInesLogo & Stationery

note

z Do not reduce logo by more than 25% .

z Logo must be placed at least .5 from any margin or page edge .

z Logo must have consistent safe area free of type and images equal to 2 “W’s” .

z Color logo formats should not be placed on/over color photography .

z Color logo formats should not be used for black and white printing .

z Use Pantone (PMS) logo formats for printing “spot” Pantone colors .

z Use black logo formats with black offset printing or internal office black and white printing .

WW WWWW

WW

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typography for publications

The Times New Roman typefaces shown on this page are the recommended typefaces for Workforce Solutions correspondence . These are not, however, the typefaces used for the identity itself . Do not modify (expand or condense) the type in any way . When a sans-serif font is needed for contrast, we recommend the Arial typeface family .

note

z Times New Roman is the authorized/only font for correspondence .

z When using type for headings and subheads, Arial is recommended .

z The font family for branding is Futura .

_________________________________

Times New RomanArial

Futura ____________







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Times New Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!&?$%

Times New Roman Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!&?$%

Times New Roman Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!&?$%

Times New Roman Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!&?$%

Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!&?$%

Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!&?$%

Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!&?$%

Arial Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!&?$%

Futura Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!&?$%

Futura Book


futura Bold

aBCdefGhiJKLMnopQrstUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!&?$%

Futura Light Oblique


Futura Book Oblique


Futura Bold Oblique


note

The Futura font family is used for marketing pieces only and requires a license for user . Most staff will not have access to this font .

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stationery

Business Cards

All business cards must follow these exact design specifications. Only use printing companies that can meet these specifications. No business cards may be computer-generated . Changes to this format are allowed without approval from the corporate marketing department .

WorkForce SolutIonS: CoRPoRaTE STaTioNERY

The Workforce Solutions stationery has been provided to you as seperate adobe inDesign files. The following dia-grams will address spacial relationships, colors, and fonts on the letterhead, No.10 envelope and business card.

BuSIneSS card (PerSonal)

logo width: approximately 2.6” wide, horizontally centeredcard width: 3.5” wide, horizontal orientation

logo height:approx. 0.9” tall vertically centered

card height: 2.5” tall

.5”

.5”

.55”

.55”

WFS IdentIty GuIdelIneS : STaTioNERY

graphic element: approx. 0.9” tall x 0.9” widePMS: 7463, 10% screen

1234 street Address :: CIty, stAte 00000

000 000.0000 phone

000 000.0000 fax

000 000.0000 mobi le

www.wfsolut ions.com

name@wfsolut ions.com

employee nAme Employee Title

.25”

.25”

.5”

.175”

.175

”.1

75”

font: Futura Book point size: 6.5pt, leading: 13ptkerning: 100, PMS: 7463, 100%

font: Futura Book point size: 6.5pt, leading: 13ptkerning: 100, PMS: 7463, 75%

font: Futura Book point size: 6.5ptleading: 13ptkerning: 100

area codes:PMS: 7463, 75% screen

phone numbers:PMS: 7463, 100%

font: Futura Book point size: 11pt, leading: 20pt, kerning: 100, PMS: 7463, 100%

font: Futura Book Oblique point size: 6.5pt, leading: 11ptkerning: 75, PMS: 7463, 75% screen

font: Futura Book, all caps point size: 6.5ptleading: 13pt, kerning: 100PMS: 7463, 100%

line width: 2.825”line thickness: .5pt







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Letterhead

All letterhead must follow these exact design specifications. Only use printing companies that can meet these specifications. No letterhead may be computer-generated. Changes to this format are allowed without approval from the corporate marketing department .letterhead

logo width: approximately 2.6” wide


page width: 8.5” widepage height: 11” tall

.5”

.5” .5”

.5”

.5” .5”

font: Futura Book point size: 8pt, leading: 14ptkerning: first row: 295, second row: 250

area codes, dotted dividers & descriptors: PMS: 7463, 75% screen

all other type: PMS: 7463, 100% PMS: 7463, 100%

graphic element: approx. 2.8” tall x 2.8” wide

PMS: 7463, 10% screen


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Envelope

All envelopes must follow these exact design specifications. Only use printing companies that can meet these specifications. No envelopes may be computer-generated. Changes to this format are allowed without approval from the corporate marketing department .no. 10 enveloPe

.5”

.5”

graphic element: approx. 2.8” tall x 2.8” wide

PMS: 7463, 10% screen

logo width: approximately 2.6” wide


.5”

.5”

standard No. 10 envelope: 9.5” wide x 4.125” tall

3 4 0 6 W . A l b e r t A r o A d : : e d I n b u r G , t x 7 8 5 3 9

standard flap

font: Futura Book, all caps horizontally centered across flap point size: 8pt, leading: 14pt, kerning: 295PMS: 7463, 100%

.82”

.84”








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Facsimile

All out going faxes must be preceded with the approved corporate fax cover page shown below .

FAX Form Revised 5.14.09

3 1 0 1 W. B U S I N E S S 8 3 : : M C A L L E N , T X 7 8 5 0 1 : : 9 5 6 9 2 8 . 5 0 0 0 p h o n e : : 9 5 6 6 6 4 . 8 9 8 7 f a x w w w . w f s o l u t i o n s . o r g : : R e l a y Te x a s : 8 0 0 . 7 3 5 . 2 9 8 8 ( T D D ) 8 0 0 . 7 3 5 ( V o i c e ) : : E E O / S e r v i c e s

F A C S I M I L E

To: Click here to enter text. From: Click here to enter text.

C o m p a n y : Click here to enter text. P a g e s : Click here to enter text.

R e : Click here to enter text. D a t e : Click here to enter text.

P h o n e : Click here to enter a date. P h o n e : Click here to enter a date.

F a x : Click here to enter text. F a x : Click here to enter text.

S t a t u s : Choose an item.

M E S S A G E

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Memorandums

All official Workforce Solutions Memorandums must use the approved memo form shown below .

Memo Form Revised 5.14.09 Page 1 of 1

3 1 0 1 W. B U S I N E S S 8 3 : : M C A L L E N , T X 7 8 5 0 1 : : 9 5 6 9 2 8 . 5 0 0 0 p h o n e : : 9 5 6 6 6 4 . 8 9 8 7 f a x w w w . w f s o l u t i o n s . o r g : : R e l a y Te x a s : 8 0 0 . 7 3 5 . 2 9 8 8 ( T D D ) 8 0 0 . 7 3 5 ( V o i c e ) : : E E O / S e r v i c e s

M E M O R A N D U M

To: Click here to enter text.

F r o m : Click here to enter text.

C C : Click here to enter text.

D a t e : Click here to enter a date.

R e : Click here to enter text.

M E S S A G E







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display system

All workforce locations have a display system consisting of a Table Top Display, Portable 6" Table, and Contoured Table Cover . The display system should be used together as complete system for marketing and outreach events away from the center . The display system is equipped with an Installation Guide and User Guidelines for effective brand marketing .

note

All components make the complete system and should not be used independently .

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email signatures

AThe following standards are expected for email signatures of all employees of Workforce Solutions and its' contractors . These standards apply to email messages sent from a computer using Outlook, webmail, or mobile devices .

For the purpose of these standards, an "email signature" is defined as any block of text that is automatically attached to the end of a message as a means of providing additional information about the sender of the email .

Although these standards apply to all electronic communications using Workforce Solutions network systems, or primary concern is external communications with business partners, vendors, and the community, because the email signature can be a tool to project a positive image and branding message for Workfor Solutions .

Standards for Email Communications

All electronic message, replies, and forwarded email should include the email signature

Standard email format is HTML

Signatures should not contain graphics, smilies, backgrounds or other unapproved images

All other text aside from text shown below is prohibited

EMPLOYEE NAME Employee Title

WORKFORCE SOLUTIONS 1234 STREET ADDRESS :: CITY, STATE 00000 000 000.0000 phone 000 000.0000 fax 000 000.0000 mobile www.wfsolutions.com

font: Times New Roman Boldtype: All CapsSize: 14 pt

font: Arial ItalicSize: 10 pt

font: Arial Regulartype: All CapsSize: 10 pt

font: Arial RegularSize: 10 pt

space: 1.5

color: R0 G53 B95

space: 2

note

There is no legal disclaimer that can protect against all content . Please refer to email policy stated in Employee Handbook for proper guidelines when using e-mail .







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promotional items

Clothing

All shirts and hats must follow these exact design specifications. Contractors must only use printing companies that can meet these specifications.

Shirt: Logo -no larger than 4” wide

Hat: Logo -no larger than 4” wide

T-shirt: Logo -no larger than 4” wide





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Miscellaneous

All items must follow these exact design specifications. Contractors must only use printing companies that can meet these specifications.

Pen: Logo -fit to size

Mug: Logo -fit to size

Water Bottle: Logo -fit to size

Name Badge: Logo -fit to size





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signage

Site and Outdoor Signs

z All site and outdoor signage will conform to the graphic specifications outlined in Section I of this manual .

z Exceptions to this guideline may be determined by the designated marketing representative on the board staff and alternative solutions considered, depending upon site location and lease contract terms .

Interior Signage

z Only the Workforce Solutions logo specific to the board area may be used in interior signage in areas of customer contact .

z Only approved signs may be displayed . Signs must be in approved sign holders or display cases – no tape, pins, etc .

Name Badge

z Name badges should be worn at all times during business hours or when representing Workforce Solutions .

z Your name insert will be provided to you by the brand officer

z Name tags should not be altered in any way

ASSOCI ATE NAME

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seCtion 2: MarKetinG GUideLines

Public Information

Media Contacts

z All contacts and inquires from members of the print or broadcast media regarding program or customer information must be referred immediately to the board brand officer delegated by the Board CEO.

z The board brand officer must be notified immediately regarding all planned or unplanned on-site or contractor media interviews related to the board .

z The board brand officer must approve all participating customers and staff persons who appear in a print or broadcast media interviews and those interview subjects must sign a media release form . Forms may be obtained from the board brand officer.

Media Release Forms

z Signed copies of Media Release Forms should be faxed or mailed to the board brand officer.







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telephones

z Staff at workforce board offices and workforce centers will answer the telephones within 3 rings .

z Voice response or automated answering systems used for a Workforce Solutions board office or workforce center will follow the same guideline.

z Upon answering, Staff will state:

"Workforce Solutions, how may I help you?"

z When needing to place a caller on hold or transfer, staff will ask caller and wait for an approving response before proceeding with call action:

"May I place you on hold while I locate Mr . Doe for you . . . (pause for approval) . . . Thank You . . .please hold ."

z The preferred method for delivering phone messages is through E-Mail . Do not use instant messages (E-Pop, Post-It, etc . . .)

Stationery

z The Workforce Solutions name and logo will appear on all letterhead, business cards, and other stationery .

z All stationery will follow exact design, text and paper specifications outlined in Section I of this manual .

z The board and workforce center staff will only use the Workforce Solutions stationery when communicating with customers, potential customers, employers, the media, and when representing the board area in any community outreach capacity .

Other Printed Materials

Flyers, Brochures, Newsletters, and Other Printed Materials

z All printed materials must be reviewed and approved by the board brand officer.

z All printed materials will carry the Workforce Solutions name and logo .

z All printed information will meet the design and quality specifications outlined in Section I of this manual .

z All printed materials will carry the following disclaimer:

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Auxiliary Aids and Services are available upon request to individuals with disabilities. Equal Opportunity Employer/Program. Deaf, hard-of-hearing or speech impaired customers may contact Relay Texas: 1-800-735-2989 (TDD) and 711 (Voice).


Folders

z The Workforce Solutions name and logo will appear on all letterhead, business cards, and other stationery .

z All stationery will follow exact design, text and paper specifications outlined in Section I of this manual .








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advertising, Web sites and event displays

Advertising

z The Workforce Solutions name and logo will appear on any advertising by contractors in regard to employment, training, child care and related system services .

z All ads for print, broadcast, or electronic media must be reviewed by the board brand officer designated by the Board CEO.

Web Sites

z The board web site will use the Workforce Solutions name and logo .

Event Displays

z Event signage, display boards, banners and related printed materials must meet all the name, logo, and graphic guidelines outlined in this manual .

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