Corporate Backgroundertoday’s 40nm chip-making technology from just $20M at 90nm. At 32/28nm,...

Corporate Backgrounder

Table of Contents

Introduction ......................................................................................................................................................................................................................... 2

Accelerating Change, Advancing Innovation ........................................................................................................................................... 4

The Programmable Imperative ............................................................................................................................................................................ 5

Xilinx Products, Solutions & Services ............................................................................................................................................................ 7

Next-generation Programmable Platforms ............................................................................................................................................... 9

End Market Highlights ............................................................................................................................................................................................. 11

A Legacy of Leadership & Innovation ........................................................................................................................................................ 13

Corporate BaCkgrounder

1

Introduction Since our founding more than 25 years ago, Xilinx has been a semiconductor industry leader at the forefront of technology, market and business achievement.

Whether pioneering the fabless manufacturing model, inventing the FPGA, ranking among the world’s leading patent holders, or delivering products and services distinguished by their quality and reputation for customer satisfaction, a spirit of innovation has driven our company to break new ground.

Today, Xilinx is the world’s leading provider of programmable platforms, with $1.8B in revenues in fiscal year 2010 and more than 50 percent market share in the programmable logic device (PLD) segment of the semiconductor industry, according to market analyst firm iSuppli Corp.

We’re proud to have also built our business on a core set of values that drive strong business achievement, while positively impacting our employees, customers, shareholders, ecosystem partners – and the local communities where Xilinx employees work and live.

Xilinx programmable chips are the innovation platform of choice for today’s leading global companies for the design of tens of thousands of innovative products that improve the quality of our everyday lives. Our flagship Virtex® and Spartan® chips and Targeted Design Platforms, which integrate hardware and software components to speed design work, underpin today’s most advanced electronics.

For example, Xilinx chips are designed into automotive navigation systems and rear-seat displays, ultrasound imaging systems, IT gear for wireless computing and mobile applications, flat panel televisions, and sophisticated mobile communications systems used on the networked battlefield. They’re even on board the Mars Rover space mission.

Xilinx Facts At-a-Glance• Founded 1984

• 3,000+ employees worldwide

• 20,000+ customers worldwide

• 2,000+ patents

• Inventor of the field programmable gate array (FPGA)

• Pioneer of fabless manufacturing model

• Publicly traded company since 1990 (NASDAQ: XLNX)

• $1.8B in revenues in fiscal year 2010


2

Among the broad range of end markets we serve are:

• Aerospace and defense

• Automotive

• Consumer

• Industrial

• Medical

• Scientific

• Wired and wireless communications

Across the globe, more than 20,000 customers rely on Xilinx programmable solutions. Our silicon, software, intellectual property, evaluation kits and reference designs are the ideal components for companies that need high-performance, low-cost, low-power programmable logic devices; fast, configurable digital signal processing solutions; and customizable chip technology for embedded processing applications.

Why do so many customers turn to and trust Xilinx?

The answer is simple but compelling: our products and services are inherently flexible, allowing our customers to achieve a competitive advantage.

Xilinx Revenue Breakdown

Fiscal Year 2010

Revenue by Geography Revenue by End Market

Japan

Europe

AsiaPacific

North America

9%

22%

34%

35%

DataProcessing

Industrial & Other

Consumer & Auto

Communications

7%

15%

31%

47%


3

4


ASIC/ASSP Application Gap is Growing

Mar

ket S

ize

Application Market Segments

Traditional FPGA Class Applications

+ 100s More

Underserved Applications

ASIC/ASSP Class Applications

Accelerating Change, Advancing Innovation Xilinx technology responds to the new realities of business by allowing our customers to move quickly – getting innovative new products to market in a matter of weeks – while drastically reducing their research and development costs. Xilinx FPGAs deliver the performance, cost, power consumption and capacity that at one time could only be met by costly custom chips designed for specific applications.

In essence, we offer the design engineer a blank device that can be configured and reconfigured “on the fly” to implement any logic function that can be performed by an application-specific device. We make hundreds of thousands of programmable logic blocks – comprised of billions of transistors – available to the designer to wire together using reconfigurable interconnects to deliver the desired electronic functions.

Xilinx FPGAs allow our customers to make changes to their designs very late in the design cycle, as well. Even after the end product has been manufactured and deployed in the field, they can extend its useful life by reprogramming the chip. Our FPGAs offer the added benefit of allowing field upgrades to be completed remotely, eliminating the costs associated with re-designing or manually updating electronic systems.

In contrast, traditional application-specific integrated circuits (ASICs) and application-specific standard products (ASSPs) can take from 12 to 24 months to design. The fixed costs associated with semiconductor manufacturing have risen to $60 million on today’s 40nm chip-making technology from just $20M at 90nm. At 32/28nm, costs are projected to be on the order of $97 million (Source: Design Implementation Market Outlook, IBS 2009). Even the simplest mistake in implementation can result in a multimillion dollar mask re-spin, leading to time-to-market delays and a potentially devastating impact on a company’s business.

ASSPs: Focused on High Volume Applications

Declining Design Starts

ASSPs focused on markets

where FPGAs don’t compete

ASICs Continue to Decline

Fewer Total Starts

Fewer Starts by Node Escalating Design Cost

22% Decline in 2009

The Programmable Imperative For today’s global electronics companies, there’s never been a more dynamic time for electronic system development.

A fundamental shift is taking place that is not only redefining the semiconductor industry, but the entire technology ecosystem from chips to mobile phones. This change can be summed up in five words: an insatiable demand for bandwidth.

Of course, demand for bandwidth has been around for some time, but it’s the size of the demand that has caused – and continues to cause – a rethinking of the supporting infrastructure.

For context, the average mobile user required 30 megabytes of bandwidth in 2005. In 2009, that same mobile user required 1050 megabytes of bandwidth, a 30X jump in four years. Furthermore, this appetite for bandwidth will accelerate over time. It’s expected that the typical mobile user will consume 14,275 megabytes by 2015.

5


30 MB 1050 MB

2009

14,275 MB

20152005

Source: Cisco Jan 2009 - Global Mobile Data Traffic Forecast Update

Mobile Subscribers Significantly Increasing Demand

This bandwidth dynamic has added new challenges for design teams already dealing with fewer resources, smaller budgets, and tighter schedules to build increasingly complex products.

In today’s fickle market place, traditional customized system-on-chip options are limited to all but the highest-volume applications.

These conditions have given rise to what Xilinx calls the era of the “Programmable Imperative.” The Programmable Imperative reflects, in short, the necessity to do more with less, to remove risk, and to differentiate to survive.

Programmable platforms – with their chameleon-like characteristics – have become strategically essential. They are the only viable means for today’s companies to meet increasingly stringent product requirements amid a business environment characterized by increased risk.

Differentiation, innovation, and flexibility are converging like never before – and the flexibility inherent in programmable solutions is key to achieving a sustainable competitive advantage.

For Xilinx, the programmable imperative represents a two-fold commitment.

• We will lead the industry in silicon innovation to deliver industry-leading value to our customers in terms of price, power, performance, density, functionality and programmability with each generation of FPGAs built on the world’s most advance chip making technology

• We will provide engineers who build electronic systems with simpler, smarter programmable platforms, design methodologies and support so they are free to focus on end product innovation and differentiation as they implement FPGA-based designs

6


Xilinx Products, Solutions & Services

In 2009, Xilinx introduced two groundbreaking additions to its family of FPGA products and a new design approach, called Targeted Design Platforms, to help customers speed the process of completing their designs. A major goal with this new product introduction was to enable better power management without sacrificing performance.

The Virtex®-6 family offers the FPGA industry’s highest performance and capacity. It is ideal for compute intensive, high-speed, high-density system-on-chip (SoC) applications. The Spartan®-6 family addresses the requirements of cost-sensitive applications where size, power, and cost are key considerations.

These offerings benefit customers by exploiting the performance and cost benefits of advanced process technologies and establish high benchmarks for performance and power consumption. Using the newest generation Xilinx products can result in cost reductions of up to 60 percent, a 65 percent reduction in power consumption and development times that are cut in half.

Virtex-6 and Spartan-6 FPGAs offer maximum flexibility and scalability for meeting system requirements by sharing a common architecture. Designers can take advantage of hundreds of IP cores and reference designs across development platforms from Xilinx and its network of third-party vendors.

Each family serves as the foundation for programmable Targeted Design Platforms that enable software and hardware designers alike to leverage open standards, common design methodologies, development tools, and run-time platforms.

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Application

Market-Specific

Domain-Specific

Base PlatformCus

tom

er In

nova

tion


Xilinx Targeted Design Platforms integrate five key elements, delivered by Xilinx and its robust network of ecosystem partners, to accelerate development of domain and market-specific applications.

• Xilinx Virtex®-6 and Spartan®-6 FPGAs • Design environments supporting and integrating industry-proven methodologies • Scalable boards and kits adopting the industry standard FPGA mezzanine connector (FMC) • Socketable IP cores • Robust reference designs

Among the platform options are: base (silicon, IP, logic tools, boards, reference designs), domain (embedded processing, DSP or logic/connectivity IP & tools, FMC daughter cards), and market (IP, custom tools & boards).

We complement our Targeted Design Platforms with Engineering Services delivered by expertly trained professionals. This service enables customers to focus their efforts on their core competencies by augmenting their design team with skilled engineering resources. We tailor these services, ranging from hands-on training to full design creation and implementation, to accommodate specific customer requirements.

In addition, Xilinx customers benefit from the cooperative efforts of our company and a large ecosystem of third-party providers focused on accelerating our users’ time-to-market. Xilinx Targeted Design Platforms are extensible through third-party IP, software, boards, and design services.

Our network of partners is working with us as we transition from a closed platform approach to an open platform approach, including moving to interconnect standards [e.g., ARM AMBA-4 (advanced microcontroller bus architecture) protocol], IP repository standards, and industry-standard encryption methods. These changes provide significant benefits to designers and third-party vendors by enabling them to more easily integrate their products and services into a standardized development, integration, and delivery methodology.

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Next-generation Programmable Platforms In June 2010, we introduced our next-generation 7 series programmable platforms (www.xilinx.com/7), setting a new bar for the industry in power efficiency, capacity, performance and high bandwidth, while extending our Targeted Design Platform strategy at 28nm. The new Artix-7, Kintex-7 and Virtex-7 FPGA families enable developers to implement programmable solutions in a range of systems that had previously only been achievable in ASSPs or ASICs, including portable ultrasound equipment consuming less than 2 watts and automobile infotainment systems driven by 12 volts, as well as low-cost LTE baseband and femtocell base stations.

Industry’s Lowest Power 28nm FPGAsWe placed an intense focus on minimizing total power by adopting a unique HKMG (high-K metal gate) process optimized for low static power consumption (see “Xilinx Picks 28nm High-Performance, Low-Power Process to Accelerate Platforms for Driving the Programmable Imperative”). Working with its foundry partners, Xilinx helped define the new process to achieve FPGA performance requirements, while lowering static power consumption by 50 percent compared to the alternative 28nm high-performance process. Xilinx then applied innovative architectural enhancements to lower dynamic power consumption both for logic and I/O, while also introducing intelligent clock-gating technology with the release of ISE Design Suite 12. The result is an FPGA series that provides 50 percent lower total power consumption compared to Virtex-6 and Spartan-6 FPGAs and 30 percent lower than alternative 28nm FPGA device families.

The significantly lower power consumption not only enables FPGAs to target new applications, it also allows Xilinx to deliver the most usable performance in the 28nm generation of devices. This means designers can take full advantage of up to 4.7TMACS in DSP performance symmetric mode (2.37TMACs in non-symmetric mode) and 2 million logic cells at clock speeds of up to 600MHz, and achieve up to 2.4Tbps high-speed connectivity all while staying within their power budgets.

Industry’s first Unified Architecture Enables Scalability, Increased ProductivityAll 7 series FPGAs share a unified architecture, enabling customers to easily scale their designs up or down in capability to reduce cost and power or increase performance and capability, thereby reducing their investment in developing and deploying products across low-cost and high-performance families. The architecture is derived from the widely successful Virtex-series-based architecture and has been designed to simplify reuse of current Virtex-6 and Spartan-6 FPGA designs. It is also supported by the proven EasyPath™ FPGA cost reduction solution that further improves productivity by enabling a guaranteed 35 percent cost reduction with no incremental conversion or engineering investment.

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HIGHPERFORMANCELOWP OW E R

H I G H E S T

H I G H E R

H I G H

L O W

L O W E R

L O W E S T

X I L I N X U N I F I E D F P G A S E R I E S

Customers who need the lower power or increased system performance and capacity provided in the new 7 series FPGAs can begin designs in Virtex-6 and Spartan-6 FPGAs with the confidence that they can move their designs when the time is right. This unified architecture is facilitated by Xilinx’s adoption of the AMBA AXI interconnect standard enabling plug-and-play IP usage to help customers improve productivity and development costs.

Early access ISE Design Suite software supporting the Xilinx 7 series FPGAs is available now, with initial device shipments in 2011.

At the Embedded Systems Conference in April 2010, Xilinx also announced a new ARM-based Extensible Processing Platform architecture for a completely new class of Xilinx product. This new 28nm platform will represent a major breakthrough in extending our company’s reach beyond its traditional core FPGA business. The new embedded processing solution will appeal not only to traditional FPGA hardware designers but to embedded systems designers, offering three key advantages:

• Familiar ARM-based design methodology and ecosystem to decrease development time and speed time-to-market

• Greater ease-of-use, flexibility, higher performance and reliability, making it possible for system architects and design engineers to spend more time on applications that will differentiate their products in their markets and sharpen their competitive advantage

• A combination of superior performance and high-processing horsepower and lower cost and power for emerging embedded systems applications in markets such as intelligent video, wireless communication, and automotive infotainment

Xilinx will reveal product details for our 28nm Extensible Processing Platforms in the first half of 2011. Altogether, Xilinx’s expanded portfolio of 28nm programmable platforms will enable dramatic breakthroughs for a broader set of applications ranging from lower-power applications to bandwidth-intensive and ultra-high-end applications.

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End Market Highlights

Aerospace and DefenseXilinx serves the aerospace and defense industry with commercial, industrial, military, and space grade products. For more than two decades, Xilinx FPGAs have traveled the outer reaches of space and protected military forces around the world. We understand the unique needs of this segment and include a full range of off-the-shelf, reprogrammable commercial and defense-grade devices, along with application-specific tools, IP, and boards that give developers the ability to productize new capabilities or upgrade existing hardware. The net result is reduction of risk in all aspects of the product life cycle.

AutomotiveNew technologies are driving consumer expectations for a connected car that accommodates their digital lifestyle, while ensuring that drivers, their passengers, and other road users are safe. At the same time, economic realities dictate fewer resources, smaller budgets, and tighter schedules. Xilinx is the leading worldwide provider of programmable logic devices to the auto industry. We enable our customers to meet the dynamic application requirements of multiple vehicle platforms in a scalable, timely, and cost-effective manner.

BroadcastXilinx provides broadcast equipment companies with FPGAs built into television cameras and multimillion-dollar movie cameras, and highly sophisticated systems that route, receive, edit, produce and ultimately transmit signals to the local Cineplex, your TV, computer, handheld device and perhaps even your car. As consumers continue to demand clearer, more lifelike images and higher-fidelity sound, broadcast data streams will continue to increase, requiring even faster Xilinx FPGAs that can handle multi-gigabit bandwidth.

Consumer ElectronicsOver the years, customers have leveraged Xilinx programmable devices to build a vast array of innovative consumer products, from robotic vacuum cleaners to Gibson’s first-generation digital Les Paul guitar, tailored for zero-noise recording, to a number of handheld devices. Consumer electronics manufacturers are increasingly turning to Xilinx’s low-cost, high-volume Spartan FPGAs for their next-generation designs to reduce the time and cost involved in rolling out groundbreaking features. With FPGAs, companies can add features right up to release time or even offer new hardware functionally and new software applications after release.

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IndustrialIn industrial applications, engineers use FPGAs to create more efficient, effective and safer manufacturing lines. Designers have placed FPGAs in numerous control systems to monitor motor and energy efficiency and wear. When controlling a network of sensors, FPGAs can identify defective products flying down an assembly line far faster than the human eye. Programmable devices can even monitor cracks in machinery and halt machines instantly to prevent catastrophic failures or injuries.

MedicalThe world’s largest medical equipment manufacturers use Xilinx FPGAs to create an astonishing array of devices. Designers at these companies are taking advantage of the FPGA’s mix of programmability and high performance to create several generations of medical imaging equipment such as sonograms and CT scanners, as well as a wide range of diagnostic, monitoring, therapy and home medical/consumer devices.

ScientificBecause FPGAs are reprogrammable, the scientific and academic communities use them extensively to teach, create experiments and implement some of the most advanced technologies on the planet today. For example, the European nuclear research organization CERN uses FPGAs in the world’s most advanced supercollider, which scientists are using experiments designed to uncover the origins of the universe.

Wired and Wireless CommunicationsFor nearly two decades, all the leading companies in the wired and wireless communications space have used Xilinx FPGAs to create ever-more-advanced equipment to drive voice and data communication across the world. That’s why engineers at the world’s leading network equipment companies depend on Xilinx Virtex-6 FPGAs, which allow them to design routers and other systems that move signals at 100 Gbps or even more. To meet the increasing demands for insatiable bandwidth in wireless networks around the world, engineers depend upon FPGAs to create multimode base stations that can adjust on-the-fly, quickly reprogramming themselves to not only accelerate communications, but reduce maintenance costs.

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A Legacy of Leadership & InnovationSince our founding, Xilinx has been recognized worldwide for its business, market, technology and community leadership. Among the most recent awards and certifications the company has earned are:

Customer Satisfaction & Quality Awards• Anritsu, Top Supplier Award, 2009

• Brocade, Quality Excellence Award, 2009

• Datang Mobile, Core Partner Award, 2008

• General Dynamics, Strategic Supplier Award, 2008

• Harman Becker, Top 10 Percent Semiconductor Supplier Award, 2008

• Huawei Core Partner & Most Valued Supplier Awards, 2008, Gold Supplier Award, 2009

• Motorola, Preferred Supplier Award, 2009

• Sony, Quality Award, 2008

• Spirent Supplier of the Year, 2008

• Tellabs, Perfect 20/20 Quality Score, 2008

• ZTE Best Supplier Award, 2008-2009, Best Technological Cooperation Award, 2009

Company Awards • Top 10 Most Popular Semiconductor Brands, China Electronic News, 2004, 2006-2010

• National Inventors Hall of Fame Induction, Invention of FPGA (Founder Ross Freeman), 2009

• ASEAN Best Practices for Energy Efficient Building Competition, New & Existing Category – Asia Pacific Headquarters, ASEAN Energy Awards, 2009

• Water Efficient Building – Asia Pacific Headquarters, Public Utilities Board (PUB) Award, 2009

• ALICE Industrial Collaboration Award, CERN, 2008

• BCA Universal Design Award for Built Environment (Silver) – Asia Pacific Headquarters, 2008

• Most Respected Public Fabless Company, Global Semiconductor Alliance, 2008

• 100 Best Corporate Citizens, CRO/Business Ethics Magazine, 2007-2009

• “25 Microchips that Shook the World” – Invention of FPGA, IEEE Spectrum, 2009

• BCA Green Mark Platinum Award - Asia Pacific Headquarters, Singapore Ministry of National Development, 2007

• LEED Green Building Certification - Xilinx North America Headquarters, US Green Building Council, 2007

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Community Awards• 2010 Women of Influence, Patty Nation, San Jose Business Journal, 2010• Top 50 Corporate Philanthropists, Corporate Philanthropy Awards, San Jose Business Journal, 2009• Commendation from the City of San Jose Public Library Foundation, 2009• Relay for Life of Cambrian, Pacesetter, 2010• Relay for Life Top Baby Event, Income, Event Excellence & Per Capita Awards, American

Cancer Society, 2009• Gold level Certificate of Achievement, Second Harvest Food Bank, 2009• Silicon Coastal Region’s Corporate Champion, Excellence in Volunteerism, American Cancer Society, 2009• Visionary Award, Top 15 Money Raiser, Daffodil Days, American Cancer Society, 2007-2009• Top Online Fundraiser, Daffodil Days, American Cancer Society, 2009• Golden Bell Award, California School Boards Association, 2008• Silver Community Chest Award, Singapore Minister of Community Development, Youth and Sports, 2008• Chamber of Commerce Award for Education in the Community, South Dublin, 2008

• Bronze Level Certificate of Achievement, Second Harvest Food Bank, 2007

Product & Technology Awards• Innovation of the Year – Spartan-6 LXT, EDN Magazine, 2010• Innovator of the Year Finalist – Virtex-6 and Spartan-6, EDN Magazine, 2010• Innovation of the Year Finalist, ISE Design Suite 11, Virtex-6 HXT, Spartan-6 LXT, EDN Magazine, 2010• Design Vision Award – ISE Design Suite 11, International Engineering Consortium, DesignCon 2010• ACE Design Team of the Year Finalist – Virtex-6 and Spartan-6 Targeted Design Platforms,

EE Times, 2010• Best Product for Electronic Application – Spartan-6, EP&C News, 2009• Product of the Year – Virtex-6 and Spartan-6 Targeted Design Platforms, 21ic and EPC, 2009• Chinese Customer Most Satisfied Programmable IC Products Award – ISE 11, China Software Industry

Association, China Embedded System Industry Alliance, Application of Electronic Technique, 2009• 2009 Best FPGA Product, Spartan-6, Application of Electronic Technique, 2009• Year-end Editor’s Best Choice – Virtex-6 and Spartan-6 Targeted Design Platforms, China

Communications Weekly, 2009• Best FPGA Product Award – Virtex-6 and Spartan-6 Targeted Design Platforms, China Electronic News, 2009• Innovation of the Year, Virtex-6 and Spartan-6 Targeted Design Platforms, EDN Magazine China, 2009• Innovative Low Power Design Award – Virtex-6 and Spartan-6 FPGA Platforms, Chinese Institute of

Electronics, 2009• Influential Embedded Systems Award, Best New Concept – Virtex-6 and Spartan-6 Targeted Design

Platforms, EEPW, 2009 • DesignVision Award – Virtex-5 TXT, International Engineering Consortium, DesignCon 2009• Best Product of the Year & Leading Product of the Year – Virtex-5 FXT FPGA Platform and ISE 10.1

Design Tools, EDN Magazine China, 2008• Editor’s Choice Award - Spartan-3A FPGA, Portable Design Magazine, 2008

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Quality Certifications• OHSAS 18001 International Health & Safety Certification – San Jose, Dublin, Singapore, certified

since 2008

• TS16949 International Automotive Quality System Specification – Hyderabad, India, certified since 2008

• ISO9001 Quality Management System – San Jose; original certification in 1995

• ISO9001:2000 Quality Management System – Xilinx Design Services, Dublin, San Jose, Colorado, and Dallas; certified since 2005

• ISO9001:2000 Quality Management System – Colorado; certified since 2004

• ISO/TS 16949:2002 Quality Management System – San Jose, Dublin, Singapore, Albuquerque, Hyderabad; certified since 2005

• ISO9001:2000 /TL 9000 Quality Management System – San Jose, Dublin, Singapore, Albuquerque; certified since 2004

• ISO14001:2004 Environmental Management System – San Jose, Dublin, Singapore; certified since 2004

• OHSAS 18001:2007 International Health & Safety Certification – San Jose, Dublin, Singapore; certified since 2008

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Corporate Headquarters

Xilinx, Inc.2100 Logic DriveSan Jose, CA 95124USATel: 408-559-7778www.xilinx.com

Europe

Xilinx EuropeOne Logic DriveCitywest Business CampusSaggart, County DublinIrelandTel: +353-1-464-0311www.xilinx.com

Japan

Xilinx K.K.Art Village Osaki Central Tower 4F1-2-2 Osaki, Shinagawa-kuTokyo 141-0032 JapanTel: +81-3-6744-7777japan.xilinx.com

Asia Pacific

Xilinx Asia Pacific Pte. Ltd.5 Changi Business ParkSingapore 486040Tel: +65-6407-3000www.xilinx.com

© Copyright 2010 Xilinx Inc. XILINX, the Xilinx logo, Virtex, Spartan, ISEand other designed brands included herein are trademarks of Xilinx in theUnited States and other countries. All other trademarks are the property oftheir respective owners.

Printed in U.S.A.

TAKE THE NEXT STEPVISIT US ONLINE www.XIlINX.CoM

For more information on Xilinx and itsTarget Design Platforms, visit:www.xilinx.com/6


Corporate Backgroundertoday’s 40nm chip-making technology from just $20M at 90nm. At 32/28nm,...

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Transcript of Corporate Backgroundertoday’s 40nm chip-making technology from just $20M at 90nm. At 32/28nm,...