Coronavirus response by generation: Gen Z, millennials ... · 3. 56–74 years old. 70 million....
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Coronavirus responseby generation:Gen Z, millennials, Gen X and boomersMike Van WykVice President, Customer Research & Insights
Paul CieslikSr. Vice President, Advisor Practice Management
Investments are not FDIC-insured, nor are they deposits of or guaranteedby a bank or any other entity, so they may lose value.© 2020 Capital Group. All rights reserved. Slides intended for exclusive use with webinar presentation. Not for distribution.
Volatility2020.comMFGEBR-138-0520 8260-S76726

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56–74 years old70 million
Baby boomers
24–39 years old74 million
Millennials
40–55 years old66 million
Gen X
23-years-old and younger74 million
Gen Z
3Source: Source: U.S. Census Bureau, 2018.
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4For financial professionals only. Not for use with the public. © 2020 Capital Group. All rights reserved.

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Market performance vs. working yearsAdult working and investing lives of four generations of Americans
Source: S&P Indices, December 2019.
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20%
30%
40%
50%
60%
70%
80%
90%
100%
3/10 3/11 3/12 3/13 3/14 3/15 3/16 3/17 3/18 3/19 3/20 3/21 3/22 3/23 3/24
Are the generations that different?
% making change to social life MillennialsGen XBoomers
Source: Capital Group Investor Weekly Consumer Reaction to Coronavirus Crisis, 2020.
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20%
30%
40%
50%
60%
70%
80%
90%
100%
3/10 3/11 3/12 3/13 3/14 3/15 3/16 3/17 3/18 3/19 3/20 3/21 3/22 3/23 3/24
Are the generations that different?
% stocking up MillennialsGen XBoomers
Source: Capital Group Investor Weekly Consumer Reaction to Coronavirus Crisis, 2020.© 2020 Capital Group. All rights reserved. © 2020 Capital Group. All rights reserved.

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70%
75%
80%
85%
90%
Millennial Gen X Boomer
Are the generations that different?
% expecting long-term negative market impact
Source: Capital Group Investor Weekly Consumer Reaction to Coronavirus Crisis, 2020.
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What annual return do you expect from now to retirement?
Source: Capital Group Investor Generational Attitudes Study, January 2020.
8%
Baby boomers
10%Gen X
12%
Millennials
23%
Gen Z
JANUARY 2020
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Source: Capital Group Investor Generational Attitudes Study, March 2020.
What annual return do you expect from now to retirement?
MARCH 2020
7%(–1%)
Baby boomers
10%(flat)
Gen X
15%(+3%)
Millennials
26%(+3%)
Gen Z
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Goals revisited
JUNE 2019 vs. MARCH 2020
Stable(retirement
stage)
Baby boomers
Emergency Fund,
Retirement
Gen X
Emergency Fund,
Pay off Mortgage
Millennials
Basics(starting
out)
Gen Z
11
Source: Hearts & Wallets Study; June 2019 and March 2020.
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Moment of truth
June 2019 March 2020
50% 66%
Source: Hearts & Wallets Study June 2019 and March 2020.
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Volatility is crystallizing investors’ opinions about advice.
% with an opinion* “professional advice is worth paying for”
*either positive or negative
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Client conversation framework
Acknowledge:Empathize, listen and identify
Perspective:Share and educate
Confidence:Prioritize client goals
Opportunity:Give action steps
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Cross-Generation
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PARENT
Boomer
Gen X
CHILD
Millennial
Gen Z
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Financial lessons given and received
Parental lessons given Children lessons learned
FINANCIAL BASICS BOOMERS GEN X MILLENNIALS GEN Z
“Rainy day” savings
YES NOBudgeting
Earning money
Managing spending
INVESTING BASICS
Understanding investments NO YES
WEALTH TRANSFER
Trusts
NO NO YESWhat to do with inherited assets
Source: Capital Group Investor Generational Wealth Transfer Study, February 2020.
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Advisor’s role
Do you have a financial advisor?
35%
Baby boomers
28%
Gen X
22%
Gen Z
38%
Millennials
Source: Capital Group Investor Generational Wealth Transfer Study, February 2020.
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Advisor’s role
Would you work with your parent’s financial advisor?
38%Gen X
55%
Gen Z
62%
Millennials
Source: Capital Group Investor Generational Attitudes Study, January 2020.
18© 2020 Capital Group. All rights reserved.

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Importance of alignment: Family wealth briefing
Family harmony can help foster preservation and growth of assets
Supports continuity of management across generations and through transitions
Communication and transparency foster realistic expectations and authentic relationships
Enables a cohesive and unifying family legacy that can stand the test of time
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2020
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