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A A M A 7 4 t h A N N U A L C O N F E R E N C E 2 0 1 1A M E R I C A N A R C H I T E C T U R A L M A N U F A C T U R E R S A S S O C I A T I O N

Loews Coronado Bay Hotel4000 CORONADO BAY ROAD / CORONADO (SAN DIEGO), CA

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New Meeting Format• Optional events start on Sunday, February 20 at 12:00 noon. • Welcome Reception at 6:00 pm on Sunday, February 20• Meetings start on Monday, February 21 at 7:30 am.

AAMA 74th ANNUAL CONFERENCEFEBRUARY 20-23, 2011

Loews Coronado is a classic California luxury resort offering spectacular facilities, an unsurpassed level of service, exceptional guest amenities and award-winning cuisine.

The resort is located on Crown Island, a private 15-acre peninsula in the seaside community of Coronado. All guestrooms have water views, including views of marina, the Pacific Ocean, the San Diego-Coronado Bay or the San Diego skyline. In the evening all views are beautifully illuminated either by the lights of San Diego skyline/Coronado Bridge, the Loews pool/marina or the inland mountains and Mexico. Fifteen minutes from the San Diego Airport and downtown San Diego.

Perfect your swing with a few sets of tennis, stroll along the shores of Silver Strand Beach, or escape on a romantic gondola ride. The Resort offers everything you need to make your stay a memorable one.

• 439 rooms, including 37 suites - all with bay, marina, pool or garden views

• Sea Spa featuring 15 treatment areas for massages, facial and body services; spa manicures and pedicures; steam, sauna, relaxation lounge; and complete fitness center and aerobic studio with group and private classes

• 3 lighted, bayside tennis courts with personal and daily clinic with a pro

• 3 outdoor swimming pools (including an adult section), whirlpools and expansive deck areas

• Bicycle, rollerblade, wave runner, sailboat, motorboat and paddle boat rentals

• Direct access to Silver Strand State Beach via a private pedestrian underpass

• 80-slip private marina • 3,800-square-foot Herb Garden with over 40 varieties used

by the culinary staff • The Gondola Company, complete with a serenading

gondolier and romantic cruises through the nearby canals • 5 restaurants and lounges• 65,000 square feet of indoor and outdoor meeting space • The Coronado Surfing Academy is on-site for surfing lessons

and surf camps

Loews Coronado is ideally situated for San Diego sightseeing and is only four miles from downtown Coronado. The resort provides complimentary shuttle bus service (4 minutes away) to Downtown Coronado which has a variety of unique boutiques, quaint cafes, bookstores, gift shops and more.

Points Of InterestBesides on-site activities, other nearby attractions include the San Diego Zoo, Sea World, San Diego’s wine country, Anza-Borrego Desert State Park, Point Loma, the Cabrillo Monument, Balboa Park, Wild Animal Park, Old Town Mexican Village, and the Navy Seal Training Center.

MuseumsSan Diego is home to more than 90 museums, including the San Diego Natural History Museum, the San Diego Maritime Museum, the San Diego Railroad Museum, the San Diego Aerospace Museum and the San Diego Museum of Art.

Sporting EventsSan Diego hosts several professional teams including the San Diego Padres (MLB), the Chargers (NFL), and the Sockers (soccer). Other area sports include Del Mar Race Track, dog racing and Jai-Alai in Tijuana.

CultureSan Diego’s rich heritage can be found in the historic Gaslamp Quarter, Presidio Park and Oldtown, and Mission San Diego De Alcala. San Diego’s arts and entertainment scene offers The Civic Theater, which houses the San Diego Opera, the San Diego Chamber Orchestra, and the San Diego Symphony. Also, Humphrey’s Concerts by the Bay and Coors Amphitheater provide outdoor venues for concerts.

Click here for a direct link to the Resort website.

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HOTEL, TRAVEL INFO, REGISTRATION & FEES

Hotel ReservationsThe cut-off date for hotel reservations is JANUARY 28, 2011. After this date, rooms will be confirmed on a space-available basis and the special group rate of $199 (plus tax) may not be available. Please note: there is no resort fee and this rate includes complimentary wireless internet in the sleeping rooms.

To get the AAMA rate – please call the Loews Coronado Resort directly at 800.815.6397 or 619.424.4000.

Click here to make your hotel reservations online.

RegistrationEarly Bird deadline is January 28, 2011.

Airport / Taxi / Car Rental / Hotel ParkingThe Loews is located 20 minutes from the San Diego Int’l Airport.

TaxiApproximately $40/one way

SuperShuttle San Diego Phone reservation: (619) 591-0303 / 1-800-BLUE-VAN (258-3826)Online reservations: http://supershuttle.com

1 rider: $16/one way; $32/roundtrip2 riders: $32/one way; $64/roundtrip3 riders: $48/one way; $96/roundtrip

After collecting your luggage, take the sky bridge or cross walk over to the ground transportation islands. Look for the island with a blue sign overhead which reads “Shuttles for Hire.” Contact the airport customer service representative. Request SuperShuttle and give your destination location. The representative will call a van for you.

Hotel ParkingAAMA special rate of $11/day for self parking (normally $22/day) and $28 for valet parking.

Avis Car RentalCall 800.331.1600 for reservations. Refer to Avis Worldwide Discount (AWD) number J624420 to receive group discount. Reservations can be made on line by clicking here.

“Generation Why: Making Your New Workforce Work”Look on the front lines of your business. Standing between you and your profits are those talented, weird-looking, impossible-to-understand young employees. And if you’re not connecting with them, they are not connecting with your customers, and you are leaving all kinds of money on the table. In short, your front line is the key to your bottom line.

It’s no secret today’s workforce is significantly different than it used to be. Driving this change is a new breed of employee coming into the job market with a different set of attitudes, values, and expectations. No one has a better understanding of this new generation than Eric Chester.

He is the premier expert on Generation Why; in fact, he coined the term. Since 1986, Eric Chester has been speaking to, and working with Generation Why youth. He has personally addressed more than two million teenagers, co-authored eight books for teens, and is dialed-in to the mindset of this burgeoning generation. He frequently appears on national media (Good Morn-ing America, MSNBC, FoxNews, CNN, ABC News 20/20, etc.) and is interviewed in major publications (Los Angeles Times, Wall Street Journal, Fast Company, Workforce Magazine), to provide insight and perspective to business leaders and concerned adults.

Eric is the Founder & President of Generation Why, Inc., a training and consulting firm helping leading companies and organizations recruit, train, manage, motivate, and retain the very best of this new generation. He is also the Founder and CEO of The Bring Your A Game to Work initiative (The A Game, LLC): a work ethic training and certification program for youth built on the foundation of seven essential workplace values (Attitude, Attendance, Appearance, Ambition, Accountability, Acceptance, and Appreciation) that are prerequisites to success in any field, any job, and any industry. He is the sole author of two highly acclaimed business books: “Employing Generation Why - Understanding, Managing, and Motivating Your New Workforce” and “Getting Them to Give a Damn - How to Get Your Front Line to Care About Your Bottom Line.” His most recent title, “Bring Your ‘A Game’ to Work – Seven Values That Will Make Every Employer Want to Hire You and Fight to Keep You,” is the centerpiece of The A Game, showing teens what every employer wants and expects from them.

K E Y N O T E S P E A K E R

EricChester

AAMA Members click here

to register online.

To download a registration form

click here

Face-to-face meetings are all about communicating.

Getting things done. Building relationships. And accomplishing the

near impossible.

AAMA meetings mean business.Please join us.

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Facilities Usage FeeMany of you are aware that conference contracts must be

signed at least two years in advance to secure properties with appropriate meeting space, sleeping rooms, room rates, location and quality of service and accommodations. The contracts include a minimum commitment to the number of guest rooms, and falling short of the minimum room commitment results in an onerous attrition fee. Over the past few conferences, this attrition fee ranged from $30,000 to $80,000. Attaining the room night commitment also triggers the waiver of all of the meeting room fees.

AAMA would have incurred these exorbitant attrition fees, were it not for a subsequent negotiation option to book another conference at the same site within the next two years. While these sites may not have been the first choice of our Sites Committee, they are preferable to the payment of the excessive attrition fees, particularly in this economic environment.

The declining conference attendance not only dictated some of our future site selections, it has prompted exploring cost effective means for ensuring that as many attendees as possible stay on the conference property. We understand that many conference attendees seek the lowest hotel rate, sometimes staying off site and commuting to the conference each day. Those who choose to stay at offsite hotels receive the benefits of the conference facilities, yet do not contribute to the necessary commitments that allow AAMA to forego the cost of the common meeting space.

First and foremost, AAMA is seeking lower and more compet-itive room rates at mid-range properties that are in closer proximity to airports and/or public transportation. And secondly, a $200 facilities usage fee will be enacted for those who attend conferenc-es, but elect not to stay at the conference host hotel. This usage fee commenced at the 2010 Annual Conference and will continue for subsequent national conferences. Any number of nights reserved at the conference hotel qualifies for waiver of the facilities usage fee.

Discounted Registration Fees For Multiple Member AttendeesAre more than two employees planning to attend from your company? If so, these attendees may be eligible to receive a $75 refund on their AAMA registration fee.

For every two full-priced (early bird or regular rate) paid attendee registration, a $75 rebate will be issued on the 3rd full price paid registration for attendees from the same company. Rebates will be applied after the conference.

Rules & Eligibility• Program applies only to attendee registrations, not spouses/guests

or non-members.• Company must have three or more registrants attend the confer-

ence (cancellations are not included in arriving at this number).• Rebate will be issued to the applicable company representative(s)

after the conference.

Please note that this discount does not apply to non-members or spouses/guests.

TRAVEL INFO, REGISTRATION & FEES (cont.)

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• The Rhino Barn – Come nose-to-horn with some of the world’s most endangered animals!

• The Camel Yard – You’ll get within spitting distance of the Bactrian camels. Don’t worry, they love to meet visitors.

During your free time, don’t forget to visit the zoo’s newest exhibit, Elephant Odyssey. After 12,000 years, they’re finally back. You will get an opportunity to explore the history of Southern California via fossils, life-sized statues of creatures form the past and live viewings of their modern-day counterparts.

As you travel through the exhibit, you will get a chance to see animals such as a two-toed tree sloth, lions and jaguars, rattlesnakes, California condors and of course elephants along with many other species.Fee: $115 per person (non-refundable*) includes transporta-tion; professional guides; admission to the San Diego Zoo and Children’s Zoo; 1.5 hour “inside story” tour; free time in zoo (1.5-2 hours); taxes and gratuities. *Note: If we do not have at least 20 participants signed up for this event by Tuesday, January 18, the tour will be cancelled and refunds will be applied as necessary.

Click here for full details on all Optional Events.

NOTE: No refunds for no-shows or cancellations on the Optional Events.

Spouse ProgramMONDAY, FEBRUARY 219:00 am – 10:30 am (Followed by Q&A until 11:30 am)Loews Coronado Bay Hotel

The Spouse Registration fee includes, Café AAMA, Continental Breakfasts, Lunches, Receptions, Awards Banquet and a special spouse activity. This time, the spouse special activity is a YOUR SIGNATURE STYLE Event.

YOUR SIGNATURE STYLE is a ninety-minute, interactive, self contained program developed by agent, model, author, make-up artist and style guru William Squire.

In YOUR SIGNATURE STYLE you’ll discover the perfect make-up, hair, clothing and accessories that make YOU your most beautiful. You will learn what’s hot and what’s not, style and make-up tips, secrets of the stars, the perfect business attire, how to make a great first impression, how to shop smart, how to relieve wardrobe stress and much more. You will actually see one of you transform from before to after with a complete make-over! William will help you find and create your unique personal style that makes you look and feel your best.

The information in YOUR SIGNATURE STYLE was gathered from fashion designers, hair and clothing stylists, set and lighting designers, wardrobe and color experts, make-up artists, personal shoppers, casting directors and years of personal experience. You will leave the YOUR SIGNATURE STYLE event with a big smile on your face and feeling great about the way you look and feel!

Make sure you sign up for this entertaining and informative event.

Optional EventsSUNDAY, FEBRUARY 2012:00 noon

GolfSunday’s Optional Events include the traditional AAMA Golf Tournament which tees off at 12:00 noon at the Salt Creek Golf Club – 25 minutes from the Loews. Transportation is on your own.

The Salt Creek Golf Club brings links style golf to the natural terrain of San Diego County. Located beneath the shadows of Mt. Miguel and adjacent to a State Wildlife preserve, Salt Creek offers a unique golf experience to all levels of players. Salt Creek measures 6,889 yards from the back tees and 5,505 from the forward tees catering to all skill levels. The generous fairways and large greens provide a demanding yet playable golf course. Host of the 32nd Annual Southern California Golf Association Tournament of Club Champions, the US Pro Golf Tour and the San Diego State Aztec Fall Classic. Salt Creek is located in Chula Vista just 20 minutes Southeast of Downtown San Diego and Mission Valley. Choose from either the AAMA Individual Masters Tournament or the more informal Scramble. Fee of $114 per person (non-refund-able) includes green/cart fees, range balls, tournament fee, taxes, prizes, and gratuities. Club rental fees are $35.

Behind The Scenes At The San Diego Zoo

SUNDAY, FEBRUARY 20 12:00 noon – 5:00 pm

The World famous San Diego Zoo has been the gem of San Diego for more than 80 years. Started as a small collection of animals, the zoo has grown into a sanctuary for more than 4,000 birds, mam-mals and reptiles housed in enclosures that closely simulate their natural environments. The 100-acre zoo is also a lush botanical garden that houses more than 6,500 plant species.

You will enjoy a VIP tour of the famous San Diego Zoo. When you arrive at the zoo, you will be met at the entrance and escorted to your own private bus for a special two-hour “behind the scenes” look at the zoo and its operations and animal care. In this exclusive VIP tour, you will see the zoo the way everyone wishes they could…from “behind the scenes.”

On the private bus, information will be given on exhibit design, breeding plants and animal nutrition. You may have the opportunity to visit:

• The Giraffe Barn – Visit the giraffe’s bedroom and watch from up close as the tour guide offers them some food to eat.

• The Forage Warehouse – See the myriad of food it takes to feed all the zoo’s inhabitants. Notice their diets posted on their menus – everything from bear breakfasts to snake suppers.

• The Elephant Barn – Venture into the cavernous elephant bedrooms and see an elephant keeper’s tools of the trade.

OPTIONAL EVENTS & SPOUSE PROGRAM

SUNDAY, FEBRUARY 20

Golf / Optional Events – 12:00 noon – 5:00 pm

Note: This is an afternoon event!

Welcome Reception – 6:00 pm – 7:00 pm

MONDAY, FEBRUARY 21

AAMA Strategic Plan Report and General MembershipMembers Only Session – 7:30 am – 8:30 am

At the Fall Conference, members were presented with brief up-dates about the implementation of AAMA’s strategic plans as well as recent work related to program and service prioritization, social networking, and member leadership succession planning. The 74th Annual conference update will briefly highlight the changes/im-provements made in 2010, identify the work planned for 2011 and provide an overview of the January 2011 two-day Board Strategic Plan meeting. Don’t miss this critically important reporting session about AAMA’s future priorities and services that will add value to your membership.

Be sure to attend the General Membership portion of the meeting. It will give you an opportunity to learn about the “state of association” and to ratify the 2011 Board of Directors and Officer slates.

Opening General Session and Marketing Report8:30 am – 9:00 am

During the Opening General Session, important conference topics will be introduced as well as new developments within the as-sociation and the industry. Additionally, the latest update of the AAMA Strategic Plan will be unveiled. Attend this session to gather valuable information about meeting sessions to be sure to include in your conference participation plans.

Updates will be provided on the following marketing pro-grams: FenestrationMasters™ training program, Caring for Your Windows, Doors and Skylights brochure and the Certification Promotional Campaign.

The FenestrationMasters Development Task Group will meet to discuss the progress of the new FenestrationMasters™ training program, including recently released courses, future curriculum and certification exam details. This initiative requires experts from every aspect of the fenestration industry, so all members are encouraged to participate.

Lunch – 12:00 noon

Keynote Speaker – Eric Chester“Generation Why: Making Your New Workforce Work” – 1:00 pm

Reception and AAMA 74th Annual Awards Banquet5:30 pm – 10:30 pm

Join us for a festive evening honoring our leadership, chairs and many members who are responsible for AAMA’s continued success. The evening will be filled with fine food, excellent entertainment, and member recognition. This year, we will be installing a new Chairman of the Board and Products Group Presidents.

Our Awards Banquets are always – formal enough to do honor to the evening’s award recipients, but casual enough to allow every-one to have a great time. This is not your average awards dinner. It is a fun-filled evening of celebration and good times. Join us and see why AAMA’s Banquets are the envy of the industry.

What to Wear?Gentlemen – Dark suits or jackets.Ladies – Evening wear, cocktail dress, dressy pant suits. Regardless of what you wear, you’re sure to enjoy the festivities.

TUESDAY, FEBRUARY 22

Regulatory Affairs Committee (RAC)10:30 am – 12:00 noon

This new committee, formed during the re-structuring of the former Codes & Regulatory Affairs Committee, is responsible for monitoring proposed regulations and determining action by AAMA as necessary.

Regulations such as CARB, ENERGYSTAR, ADA, OSHA, EPA, dust and mold, fall under this committee as well as state code activity reports. The RAC is a report-only committee with recom-mended actions approved by the general membership and assigned to the appropriate Council(s), committee(s), Board or Staff. As more and more regulations are announced by our legislators and with the variations in state-level requirements, this session provides critical information for all AAMA members.

Lunch – 12:00 noon

World Vision Humanitarian Award PresentationMary Garcia, Corporate Relations Director, for The Storehouse of World Vision will present the 3rd Annual World Vision Humanitarian Awards in the fenestration industry to Hurd Windows & Doors and Soft-Lite, LLC. World Vision is honoring these two corporations for their years of donating, along with a sincere dedication to help others, and a commitment to partner, that continues to make a transformational difference across the US.

The Storehouse is a nonprofit organization that serves as a network of building supply centers for the poor. World Vision helps manufacturers, distributors, and retailers by taking their excess inventory and providing it to low-income families and other nonprofit organizations working in economically distressed areas. The products are used to refurbish under-resourced communities, without compromising donors’ respective markets.

You must register to attend any meetings or social events and badges must be worn at all AAMA events.

Spouses and guests who plan to visit Cafe AAMA, attend lunches, spouse program, or attend

the evening receptions or banquet must register and wear their badges to all functions as well.

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CONFERENCE HIGHLIGHTS & SPECIAL PRESENTATIONSFor the most recent AAMA 74th Annual Conference Schedule click here.

New Task Groups• AAMA – FenestrationMasters Development Task Group • AW/RW – Sash Lock Feasibility Task Group• CW – ADA Test Methods for Hardware Task Group• CW – Curtain Wall Rain Screen Task Group• VMC – Window Education Task Group*• WIC – Structural Sealant Glazing System (CW 13-85)

Update Task Group

*Not meeting at this conference

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CONFERENCE HIGHLIGHTS & SPECIAL PRESENTATIONS (cont.)

BIM Task Group – 1:00 pm – 2:00 pm

After a very productive and well attended meeting in Washington, DC on December 8th, the AAMA BIM standard began to take shape. A first draft was circulated for review and comments in mid-December and a BIM Task Group conference call is planned for the first week of January to continue the development of the much anticipated AAMA BIM Standard.

Green and Sustainability Specification Development Task Group – 4:00 pm – 5:30 pm

Since the Fall Conference, the APG and RPG Executive Commit-tees have recommended implementation of guidelines to manage the development of the AAMA Green Products Certification Pro-grams. As such, the approved guidelines will be reviewed during this general session meeting. Additionally, the group will address the next steps for completing the first RPG Products Group ballot of the criteria for R and LC class products. Brief updates will also be provided regarding the development of the companion programs for CW and AW class products and for skylights and sloped glazing products. With green building being an increasingly prominent focal point in the building products industry, learning about this burgeoning AAMA program should be on every conference at-tendees’ list.

Reception – 5:45 pm – 6:30 pm

WEDNESDAY, FEBRUARY 23

NAFS Committee – 7:30 am – 8:30 am

Reports will be provided that identify:• The Joint Document Management Group’s (JDMG) resolu-

tions of the comments received from AAMA’s 4th ballot of NAFS-2011.

• Remaining timeline associated with NAFS-2011 including future ballots, anticipated publication, and code adoption.

• Future activities associated with the JDMG.

Code Action Committee (CAC) – 8:30 am – 10:00 am

This new committee, formed during the re-structuring of the for-mer Codes & Regulatory Affairs Committee and Codes Working Group, is responsible for developing code change proposals, public comments and AAMA positions primarily directed to the Interna-tional Code Council (ICC).

As the accelerated, transitional ICC code change process moves forward with developing the 2012 edition of the existing 2009 International Codes (International Building Code (IBC), International Residential Code (IRC) and International Energy Conservation Code (IECC), the CAC members have discussed the next set of code proposals and will provide attendees with updates about how this round of code development will impact the fenestration industry.

This session will also include updated information about the ICC’s development of its own code for green construction, the International Green Construction Code (IgCC).

Certification Policy Committee – 10:00 am – 11:30 am

2011 will see a number of improvements in the AAMA Certifica-tion/Verification/Accreditation programs, including:

• Extension of certification beyond 4 years• Optional alternative labeling• Digital submission and tracking of test reports• New Directory Numbers assigned• New structure of the Certified Products Directory• Separate profile certification procedural guides for different

materials• A restructured fee schedule• Rules for third-party finishes

Attend the CPC meeting to voice your opinion, explain your experience with these changes, or to hear those of other AAMA licensees.

Box Lunch – 12:30 pm – 1:00 pm

Architectural Window & Curtain Wall Councils 1:00 pm – 1:45 pm

Residential Window Council – 1:45 pm – 2:15 pm

Closing General Session – 2:15 pm – 3:30 pm

Each AAMA national conference includes a comprehensive sched-ule of meetings covering a wide range of topics. For members who are unable to attend every meeting session of interest to you, the Closing General Session is one meeting you can’t afford to miss. Brief reports of all conference activities within each Council are delivered so you can find out what happened in any meetings you were unable to attend. Plus, this is the session in which members discuss and take action on topics that affect the entire membership.

Be sure to make your flight arrangements to permit your par-ticipation in this highly informational session.

Make sure you attend this very important session.

TUESDAY, FEBRUARY 22 (continued )

Conference Material Format At AAMA EventsAttendees will now receive a flash drive and a small conference packet at no additional cost upon checking in onsite. The flash drive will contain individual agenda files, procedures, member lists and previous conference minutes. The files will also be emailed to attendees prior to the event.

The entire agenda book file will also be accessible via the Annual conference page on the AAMA Web site. Agenda files both on the AAMA Web site, as well as the flash drives will be sorted by council and then alphabetically to most easily locate particular agendas. This will allow attendees the opportunity to review meeting agendas and other meeting materials in advance, rather than waiting until arrival at the conference.

Reducing the amount of printed materials used at AAMA events is a part of efforts to become more environmentally friendly in our practices as an association. In providing a flash drive and small conference packet in lieu of a full printed agenda book, the amount of paper used will be decreased, and the electronic files on the flash drive can also be kept for future use.

AAMA PublicationsAs valued members of AAMA, you will be eligible for reduced pricing on the purchase of our popular Volume Sets.

In addition to the discounts offered to those companies with continued membership in our association, we are offering a discount to members who attend our national conferences. An order form will be made available at the conference registration desk for those interested in taking advantage of the conference discount.

• Conference Special – 10% Discount

An additional discount is available based on membership tenure;

• 5% Discount for 5 – 9 years of continued membership• 10% Discount for 10 – 14 years of continued membership• 15% Discount for 15 – 19 years of continued membership• 20% Discount for 20 – 24 years of continued membership• 25% Discount for 25 years and more of continued membership

New Sponsorship OpportunitiesClick here for full details.

SPONSORS Are SpecialAs always, your sponsorship dollars are most welcome since they are key to helping us provide a well-rounded program at a fair price. Participating in the sponsorship program is a great way to get some valuable publicity for your company. Click here for full details.

Please consider sponsoring an event at the AAMA 74th Annual Conference and join the following companies who generously sponsored events at our 2010 National Fall Conference in Santa Ana Pueblo (Albuquerque), NM. Thank you Sponsors, for your continued support.

AMESBURY GROUPCALDWELL MANUFACTURINGDOW CORNINGEDGETECHFORMOSA PLASTICSGED INTEGRATED SOLUTIONSULTRAFAB

SPONSORS & PUBLICATIONS

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