Corona- Perfum branding- Brand manual.pdf

8/14/2019 Corona- Perfum branding- Brand manual.pdf

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Branding Guidelines


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These guidelines outline the elementswhich make up Corona as a perfumebrand. They include an overview of theidentity and all the rules for using it.

Since its inception, Corona hasestablished a strong brand identity. Ouraward-winning products have earneda reputation for quality and excellencethat few can rival. Our corporate missionand positioning, as well as our brand

platform, refect that heritage.

GUIDELINES

INTRODUCTION


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IDENTITY

LOGO

The Corona corporate logois the most immediate

representation of ourcompany, our people, and

our brand to the world.It is a valuable corporateasset that must be used

consistently in the proper,approved forms.


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IDENTITY LOGOS

The Corona logo has threeversions when being used. Onefor light backgrounds, one fordark backgrounds and anothermonochrome version.

Do no edit the colours of thelogo apart from the specified

variations.

Colours Variations


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IDENTITY LOGOS

Colours specifications

C-50 M-70 Y-80 K-70

R-60 G-36 B-21

C-11 M-25 Y-41 K-0

R-225 G-191 B-154

C-41 M-55 Y-72 K-23

R-132 G-101 B-75

C-8 M-16 Y-29 K-0R-233 G-210 B-181

C-9 M-7 Y-7 K-0

R-229 G-227 B-227

C-51 M-42 Y-42 K-6

R-132 G-132 B-132


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IDENTITY LOGO

Proportions

Correct

Incorrect

Do no stretch the logo in any way.


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x12x

7x

2x

2x

IDENTITY LOGO

SPACING AND PLACEMENT

A margin must be left around the logoas shown. The grey area is the safe zone,content may be placed here as required.


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IDENTITY LOGO

SPACING AND PLACEMENT

Do no edit the font or position of othergraphic elements. The typeface is a self

created hand done typeface by theprocess of lettering and has been later

digitized for usage in the logo.


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IDENTITY LOGO

application on images and Textured Backgrounds

For application of the logo on images and textured backgrounds,inplaces other than that on the companys hoarding, products andpackaging use the logo on the given monogram for better visibility.


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The logo and the graphics are under the copyrights of the company and hencecopying or usage of the logo outside the company without legal permissions

will result in violation of the laws and will be liable to penalty.

For further informationplease contact:Ramsha Qamar

[email protected]


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THANK YOU


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Branding Guidelines

Corona- Perfum branding- Brand manual.pdf

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Transcript of Corona- Perfum branding- Brand manual.pdf