Cornell University School of Hotel Administration Lecture: Events 3.0
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Events 3.0 Presented by Liz Ngonzi, MMH ’98 Founder / CEO Amazing Taste, LLC October 15th, 2012 Cornell University School of Hotel Administration HA 4340 Catering and Special Events Management Course @LizNgonzi
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Presented to Catering and Special Events course students on October 13, 2012
Transcript of Cornell University School of Hotel Administration Lecture: Events 3.0
Events 3.0Presented by Liz Ngonzi, MMH ’98Founder / CEO Amazing Taste, LLCOctober 15th, 2012
Cornell University School of Hotel Administration
HA 4340 Catering and Special Events
Management Course
@LizNgonzi
About Liz Ngonzi
Today’s learning objectives:
• Provide you with an edge during the interview and internship experience by:1. Exposing you to the event lifecycle,
activities and tools that will enable you to better manage and market events.
2. Sharing case examples of two Cornell events that effectively used an integrated online tools to engage alumni and industry leaders.
3. Teaching you how to manage your digital footprints by curating your online brand.
Realities of the world in which you operate:
Plan Market ManageEvaluate / Report / Market
Event lifecycle:
Event lifecycle: planning
Event lifecycle: planning
Event lifecycle: marketing
Event lifecycle: onsite management
Event lifecycle: evaluating, reporting & marketing
Event lifecycle: evaluating, reporting & marketing
Event lifecycle: tools overview
Plan:- MS Office- CVENT- Planning App- Social Media- BEO
Market:- Contact Mgmt. S/W - Social Media- Mobile App- Printed Materials
Manage:- MS Office- Email - CVENT- Social Media- Mobile App- Printed Materials
Evaluate / Report / Market:
- Survey S/W- Social Media- Contact Mgmt. S/W- Printed Materials
Events 3.0 marketing case study: CALC
How Cornell successfully
attracted 900 alumni leaders to a conference in Washington,
D.C.
Events 3.0: email marketing
Events 3.0: website marketing
Events 3.0: social media marketing
Events 3.0: mobile app
Events 3.0: mobile app
Events 3.0: post-event social media marketing
Events 3.0: post-event social media marketing
Events 3.0: post/pre-event website marketing
Events 3.0: pre-event marketing
Just for fun…guess who I “ran into” during CACL?
• Google search results• Facebook profile• LinkedIn profile• Pinterest profile• Online videos / photos• Comments on articles /
blogs / websites content• Online purchases• Email• Text messages
What are digital footprints?
• Permanently available• One of the first places institutions
/ people go to verify information and learn more about you
• Fairly easy to access• Can hurt / improve your
reputation
Impact of your digital footprints:
Top 10 ways to manage Your digital footprint:
1. Search for your name / aliases on Google to see what’s out there.
2. Setup a Google alert to inform you when your name shows up in a new search.
3. Remove anything that can hurt you on Facebook and check the privacy settings on your account.
4. Think before you comment on or “like” anything online.5. Avoid posting anything online that you wouldn’t want those
who you respect to see.6. Don’t text anything you will be embarrassed about tomorrow.7. Be careful about the people with whom you associate online.8. Post positive information about yourself.9. Setup an email address that’s your first and last name only
and create a signature that people can use easily to contact you.
10. Make sure that your outgoing voicemail message is clear and doesn’t confuse callers.
Tools to help curate your online brand
Create a dashboard from which your digital brand can be accessed
Tell your story visually
Develop your voice as a thought leader
Develop your voice as a thought leader
Curate your email account signature
?
Liz Ngonzi
[email protected] @LizNgonzi 732.208.3304 SlideShare.net/ElizabethNgonzi Amazing-Taste.com Epsilen.com/EN33
