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Cornell Climate Online Fellows...2020/01/06 · Social marketing 7. 10/22-10/28 Social media and...
Transcript of Cornell Climate Online Fellows...2020/01/06 · Social marketing 7. 10/22-10/28 Social media and...
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Marianne KrasnyCivic Ecology Lab, Cornell University
6 January, 2020www.civicecology.org [email protected]
Cornell Climate Online Fellows (CCOF)
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CCOF Spring 2019630 applicants
33 fellows, 24 countries
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CCOF Fall 2019588 applicants
39 fellows, 32 countries(13 Cornell students in separate course)
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Today’s webinar
• Why Cornell Climate Online Fellows (CCOF)?
• CCOF goal and topics covered
• Technology and format (?)
• Suggestions/ Questions
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1. Why Cornell Climate Online Fellows (CCOF)?
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https://www.friendsofanimals.org/news/10-things-you-can-do-right-now-to-combat-climate-change/ https://doppleronline.ca/huntsville/has-climate-change-politics-hit-a-wall/ https://www.youtube.com/watch?v=-zYbXH9rhb8
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Individual Behavior
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Political actionhttps://www.forbes.com/sites/simonmainwaring/2018/11/06/purpose-in-action-why-brands-are-asking-you-to-vote/#7ce0b5554a18 https://grist.org/article/youth-led-climate-protests-sweep-across-europe/https://www.straitstimes.com/world/united-states/actress-jane-fonda-arrested-during-climate-protest
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Collective Action Pathway
We all have networks
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Collective Action Pathway
Scale up action through networks
Evenesis
In-person networks
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Collective Action Pathway
Scale up action through networks
Online networks
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Collective Action Pathway
Why CCOF?
Because we can all scale up our individual behaviors through our networks
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Collective Action Pathway
2. CCOF Goal and Topics Covered
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Collective Action Pathway
CCOF Goal
To support a global cohort of professionals and university students as they choose and conduct a Drawdown climate action, and engage their network in taking that action.
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CCOF schedule (Need background on Climate Change Science/Communication? Email [email protected])
Week Topic/Action1.9/10-9/16
Introductions, Climate Mitigation and Adaptation
2. 9/17-9/23
Drawdown actions
3.9/24-9/30
Social networks and spread of behaviors
4.10/1-10/7
Social mobilization
5.10/8-10/14
Social norms
6. 10/15-10/21
Social marketing
7.10/22-10/28
Social media and behavior change
8. 10/29-11/4
Action plan implementation
9. 11/5-11/11
Action plan implementation
10.11/12-11/18
Action plan implementation
11. 11/19-11/25
Action plan implementation and assessment
12.11/26-12/2
Action plan implementation and assessment
12.12/3-12/9
Prepare final presentations on your action implementation
13.12/10-12/13
Give final presentations on your action implementation
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Two Approaches to Influencing Behaviors
Social Influence
How do we influence others?
Social Network
Who influences Whom?
https://publicdomainvectors.org/en/free-clipart/Men-social-network-vector-graphics/8182.html
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Collective Action Pathway
3. CCOF Format and Technology?
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Collective Action Pathway
CCOF Components
1. Content and discussion 3. Sharing
resources
4. Support and encouragement
5. Network climate action
2. Weekly real-time discussions
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Collective Action Pathway
CCOF Format and Technology
1. Content and discussion 3. Sharing
resources
4. Support and encouragement
5. Network climate action
2. Weekly real-time discussions
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Collective Action Pathway
CCOF Format and Technology
1. Content and discussion 3. Sharing
resources
4. Support and encouragement
5. Network climate action
2. Weekly real-time discussions
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Collective Action Pathway
CCOF Format and Technology
1. Content and discussion 3. Sharing
resources
4. Support and encouragement
5. Network climate action
2. Weekly real-time discussions
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Collective Action Pathway
CCOF Format and Technology
1. Content and discussion 3. Sharing
resources
4. Support and encouragement
5. Network climate action
2. Weekly real-time discussions
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Collective Action Pathway
CCOF Format and Technology
1. Content and discussion 3. Sharing
resources
4. Support and encouragement
5. Network climate action
2. Weekly real-time discussions
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Weekly tasks
10 September – 13 December.
Tasks completed according to your own time frame with weekly deadline of Tuesday 8am NY time1. Read articles and websites, and view short video lectures about climate change, social influence, and social mobilization.
2. Post thoughtful responses to weekly discussion questions based on readings on the fellows discussion board.
3. Participate in your small group of fellows.
Weekly webinar scheduled at specific time4. Participate actively in small group and full fellow discussions during our weekly webinars, scheduled Tuesdays, 8am-10am, New York time.
Tasks completed one time during the fellowship:5. Plan, implement, and assess a greenhouse gas mitigation action among your social network. Write a report or produce a multimedia presentation of your action, challenges faced, and outcomes realized.
6. Answer surveys designed to assess the impact of the Cornell Climate Online Fellows program.
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CCOF Platform: edX Edge
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Weekly webinars
1. Overview of concept (Krasny)
2. 2-3 fellow short presentations
3. Break out into small groups (critical thinking questions)
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Test …USE THE CHAT ON ZOOM
Who... Plays a sport or does an art (which one?!)
Lives in city over 15 million
Lives in country less than one million
Will see snow sometime during this fellowship?
Can bask in the tropical sun this weekend?
Lives in a country where tree planting is considered a major climate mitigation/adaptation action
What time is it now where you are?
Is plastics a climate issue?
Click on Chat to ask any question—give your name and repeat question. (e.g., Meipeng Lu and live in city over 15 million, James Nyere and time is 5am)
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Small Group Discussion
1. Introduce yourselves.
2. Briefly review the local climate impacts and actions you posted on the Discussion Board.
3. How effective do you think these actions are?
4. How might they be more effective in reaching mitigation or adaptation goals?
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CCOF Fa 19 Small Groups Group 1 Catherine Rider, USA Crispin Chowle, Zambia Jane Hackett, Ireland Tshering Tobgay, Bhutan Yan Zhu, China Group 2 Dayo Oladipo, China (Nigerian) Emmanuel Niyoyabikoze, Burundi Loan Phạm, Vietnam Maximilian Schubert, Germany Thany Thol, Cambodia Group 3 Avinash Acharya, India Francisco Gerardo Garcia Martinez, Mexico Margaret O'Gorman, USA Maya Ashirova, Turkmenistan Rade Glomazic, Austria (Serbian) Group 4 John Leo Algo, Philippines Manomita Das, India Sharin Shajahan Naomi, Bangladesh Sivendra Michael, Fiji
Group 5 Katarzyna Smętek, Poland Keaton Harris, South Africa Munira Berhe, USA William Gagnon, Canada Group 6 Di Wu, China Fernando Lozada, Peru Pradeep Bhattarai, Nepal Shadman Rahman, USA (Bangladeshi) Group 7 Charles Sharp, USA Hamidullah Nikzad, Afghanistan Juma Haule, Republic of Tanzania Mutasim Adam, Sudan Group 8 Andrea Tatiana Vargas Elío, Bolivia Maggie Ngwira, Malawi Martin Ramirez, Colombia Tatek Belay Tegegne, Ethiopia Group 9 Fatima Delgado, Spain (Ecuadoran) Henry David Bayoh, Sierra Leone Jiyun Jeoung, Japan (South Korean) Lovans Owusu-Takyi, Ghana
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Implementing your action: Choose an action
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Implementing your action: Choose an action
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Collective Action Pathway
Implementing your action: Choose a network
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Assessing your action: Count actions, survey participants
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Assessing your action: Estimate CO2 saved or offset
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My Action: Carbon Offsets for air travel
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My Action Network: Office colleagues in Fernow Hall
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My Action Network: Office colleagues
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Ongoing support among fellows
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Lessons Learned
An online community can support people as they deal with climate crises
People are taking action to mitigate climate change in circumstances we wouldn’t expect
Influencing one’s network is hard, but seems to be more successful in homogenous groups with established trust
Need multiple messengers and multiple messages to change behaviors (forget the “influencer”!)
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4. Suggestions? Questions?
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Thank you!